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Microsoft acquires Mover to help with Microsoft 365 cloud migration

Published October 21, 2019

Microsoft wants to make it as easy as possible to migrate to Microsoft 365, and today the company announced it had purchased a Canadian startup called Mover to help. The companies did not reveal the acquisition price.

Microsoft 365 is the company’s bundle that includes Office 365, Microsoft Teams, security tools and workflow. The idea is to provide customers with a soup-to-nuts, cloud-based productivity package. Mover helps customers get files from another service into the Microsoft 365 cloud.

As Jeff Tepper wrote in a post on the Official Microsoft Blog announcing the acquisition, this is about helping customers get to the Microsoft cloud as quickly and smoothly as possible. “Today, Mover supports migration from over a dozen cloud service providers — including Box, Dropbox, Egnyte, and Google Drive — into OneDrive and SharePoint, enabling seamless file collaboration across Microsoft 365 apps and services, including the Office apps and Microsoft Teams,” Tepper wrote.

Tepper also points out that they will be gaining the expertise of the Mover team as it moves to Microsoft and helps add to the migration tools already in place.

Tony Byrne, founder and principal analyst at Real Story Group, says that moving files from one system to another like this can be extremely challenging regardless of how you do it, and the file transfer mechanism is only part of it. “The transition to 365 from an on-prem system or competing cloud supplier is never a migration, per se. It’s a rebuild, with a completely different UX, admin model, set of services and operational assumptions all built into the Microsoft cloud offering,” Byrne explained.

Mover is based in Edmonton, Canada. It was founded in 2012 and raised $1 million, according to Crunchbase data. It counts some big clients as customers, including AutoDesk, Symantec and BuzzFeed.

YouTube founder secretly building sports fan game GreenPark

Published October 21, 2019

Chad Hurley is hunting for what comes after fantasy sports. He envisions a new way for fans to play by watching live and cheering for the athletes they love. Beyond a few scraps of info the YouTube co-founder would share and his new startup’s job listings revealed, we don’t know what Hurley’s game will feel like. But the company is called GreenPark Sports, and it’s launching in spring 2020.

“There is an absence of compelling, inclusive ways for large masses of sports fans to compete together,” Hurley tells me. “The idea of a ‘sports fan’ has evolved -0 it is now more a social behavior than ever before. We’re looking at a much bigger, inclusive way for all fans of sports and esports teams to play.”

Hurley already has an all-star team. One of GreenPark’s co-founders, Nick Swinmurn, helped start Zappos, while another, Ken Martin, created marketing agency BLITZ. Together they’ve raised an $8.5 million seed round led by SignalFire and joined by Sapphire Sports and Founders Fund. “With this team’s impeccable track record and vision for the future of fandom, this was an investment we had to make,” said Chris Farmer, founder and CEO of SignalFire .

It all comes down to allegiance — something Hurley, Swinmurn and Martin truly understand. Everyone is seeking ways to belong and emblems to represent them. In an age when many of our most prized possessions, from photographs to record collections, have been digitized, we lack tangible objects that center our individuality. Culture increasingly centers around landmark events, with what we’ve done mattering more than what we own.

GreenPark could seize upon this moment by helping us align our identities with a team. This instantly unlocks a like-minded community, a recurrent activity and a unified aesthetic. And when reality gets heavy, people can lose themselves by hitching their spirits to the scoreboard.

Rather than just tabulating results after the match like in fantasy sports, GreenPark wants to be entwined with the spectacle as it happens. “We’re going to be working with a mix of ways to visualize the live game — from unique gamecast-like data to highlight clips. The social viewing experience can be much more than just the straight live video,” Hurley explains.

He came up with GreenPark after selling assets of his video editing app Mixbit to BlueJeans a year ago. Hurley already had an interactive relationship with sports… though one that’s reserved for the rich: he’s part owner of the Golden State Warriors and Los Angeles Football Club. Meanwhile, Swinmurn co-founded the Burlingame Dragons Football Club affiliated with San Jose’s team, and is on the board of Denmark’s FC Helsingør.

Those experiences taught them the satisfaction that comes from a deeper sense of ownership or allegiance with a team. GreenPark will give an opportunity for anyone to turn fandom into its own sport. “We shared a love of sports and set out to look into opportunities around legalized sports betting in the U.S.,” Hurley tells me. But quickly they found “it was obvious the regulated space wouldn’t allow us to innovate as quickly as we wanted,” and they saw more opportunity amidst a younger mainstream audience.

“We’re not ready to disclose publicly the exact detailed gameplay yet,” Hurley says. But here’s what we could cobble together from around the web.

GreenPark Sports lets you “Destroy the other teams’ fans” to “climb the leaderboards,” its site says cryptically. According to job listings, it will pipe in live game data, starting with the NBA and expanding to other leagues, and offer cartoon characters with facial expressions and full-body gestures to let users live out the highs and lows of matches. Don’t expect trivia questions or player stat memorization. It almost sounds like a massively multiplayer online fan arena.

As with blockbuster games Fortnite or League of Legends, GreenPark is free-to-play. But a mention of virtual clothing hints at monetization, where you could spruce up avatars with digital team apparel. Hurley tells me, “We are in the perfect storm of the thirst for innovation at the traditional league level, the next level of maturing for esports, investment in sports betting and overall dire need to better understand today’s largest populace of sports fans — millennial / Gen Z.” The closed beta launches in the spring.

There’s a massive hole to fill in the wake of the Draft Kings / FanDuel marketing surge a few years ago. Most apps in the space just carry scores or analysis, rather than community. “What’s amazing about being a fan of a team or player is the common bond you have with other fans,” Hurley explains, “where even if you don’t know the other fans of your team — you are all in it to win it — together.”

Publications like The Athletic have proven there are plenty of fans willing to pay to feel closer to their favorite teams. The most direct competitor for GreenPark might be Strafe, which lets you track and predict the winners of esports matches.

People already spend tons of time on building fictional worlds like Minecraft, and money outfitting their Fortnite avatar with the coolest clothes. If GreenPark can create a space for sports fans’ self-expression, it could create the online destination for legions of IRL enthusiasts that see who they root for as core to who they are.

Startups Weekly: The unicorn from down under, an Uber TV show and All Raise’s expansion

Published October 19, 2019

Hello and welcome back to Startups Weekly, a weekend newsletter that dives into the week’s noteworthy news pertaining to startups and venture capital. Before I jump into today’s topic, let’s catch up a bit. Last week, I wrote about Revel, a recent graduate of Y Combinator that’s raised a small seed round.

Remember, you can send me tips, suggestions and feedback to kate.clark@techcrunch.com or on Twitter @KateClarkTweets. If you don’t subscribe to Startups Weekly yet, you can do that here.

What happened this week?

Uber the TV show

Is anyone surprised Mike Isaac’s “Super Pumped” is set to become a TV show? Travis Kalanick’s notorious journey to CEO of Uber and subsequent ouster was made for television. This week, news broke that Showtime’s Brian Koppelman and David Levien, the creators and showrunners of “Billions,” would develop the project, with Isaac himself on board to executive produce. I will be watching.

All Raise expansion

All Raise members

All Raise, an 18-month-old nonprofit organization that seeks to amplify the voices of and support women in tech, announced new chapters in Los Angeles and Boston this week. I spoke with leaders of the organization about expansion plans, new hires, product launches and more. “Women are hungry for the support and guidance we provide. I think the movement is just gathering momentum,” All Raise CEO Pam Kostka told me.

VCThe unicorn from down under

You’ve probably heard of Canva by now. The Australian tech company, which has developed a simplified graphic design tool, is worth a whopping $3.2 billion as of this week. Investors in the company include Bond, General Catalyst, Bessemer Venture Partners, Blackbird and Sequoia China. Alongside a fresh $85 million funding, Canva is also making its foray into enterprise with the launch of Canva for Enterprise. Read about that here.

What else?

The Station, TechCrunch’s Kirsten Korosec’s new weekly newsletter, has officially launched. She is going deep each week on all things mobility and transportation. You can read her first one here and subscribe here.
‘Cloud kitchens’ is an oxymoron, says TechCrunch editor Danny Crichton. He penned an interesting piece this week, arguing cloud kitchens are just adding more competition to one of the most competitive industries in the world, and that isn’t a path to leverage.
NASA made history this week when astronauts Christina H. Koch and Jessica Meir took part in the first-ever spacewalk in the agency’s history featuring only women. No, this isn’t startup-related but it’s pretty damn cool. Watch the video here.

NASA astronauts Christina H. Koch and Jessica Meir

VC deals

Startup spotlight: Petalfox. I discovered the business earlier this week. Basically, it’s a super easy way to order flowers, coffee and others goods via SMS. I’m trying it out. That’s all.

Equity

This week was honestly a treat. We had myself in the studio along with Alex Wilhelm and a special guest, Sarah Guo from Greylock Partners, a venture firm (obviously). Guo has the distinction of having the best-ever fun fact on the show. We kicked off with Grammarly, a company that recently put $90 million into its accounts. Then chatted about Lattice, Tempest, WeWork, SaaS, the future of valuations in Silicon Valley and more if you can believe it. Listen here.

Equity drops every Friday at 6:00 am PT, so subscribe to us on iTunes, Overcast and all the casts.

Adam Neumann planned for his children and grandchildren to control WeWork

Published October 18, 2019

WeWork co-founder Adam Neumann didn’t plan for his family’s control of WeWork to end at his death but instead expected to pass that control to future generations of Neumanns, too, says Business Insider.

The outlet reports that in a speech Neumann gave to employees in January of this year, footage of which it says it has viewed, Neumann is seen saying that WeWork isn’t “just controlled — we’re generationally controlled.” He reportedly goes on to say that while the five children he shares with wife Rebekah Neumann “don’t have to run the company,” they “do have to stay the moral compass of the company.”

According to BI, Neumann even invoked his future grandchildren, telling those gathered: “It’s important that one day, maybe in 100 years, maybe in 300 years, a great-great-granddaughter of mine will walk into that room and say, ‘Hey, you don’t know me; I actually control the place. The way you’re acting is not how we built it,’” he said.

These may sound like more outlandish proclamations from Neumann, who has a flair for the dramatic. (Talking to Fast Company earlier this year, he compared WeWork to a rare jewel, asking, “Do you know how long it takes a diamond to be created?”)

But before WeWork began coming apart at the seams, Neumann had every reason to believe that he could pass power down to his heirs. Though many public shareholders may not realize as much, a growing number of tech founders enjoy the kind of dual-class shares that Neumann had extracted from investors, shares that don’t merely give founders more voting power for a while after their companies go public or even throughout their lifetimes, but whose power can be passed down to their children, too.

We wrote about this very issue as a kind of hypothetical last month, quoting SEC Commissioner Robert Jackson, a longtime legal scholar and law professor, who told an audience last year that nearly half of companies that went public with dual-class shares between 2004 and 2018 gave corporate insiders “outsized voting rights in perpetuity.”

Warned Jackson, “Those companies are asking shareholders to trust management’s business judgment — not just for five years, or 10 years, or even 50 years. Forever.” Such perpetual dual-class ownership “asks them to trust that founder’s kids. And their kids’ kids. And their grandkid’s kids . . . It raises the prospect that control over our public companies, and ultimately of Main Street’s retirement savings, will be forever held by a small, elite group of corporate insiders — who will pass that power down to their heirs.”

You might argue that it’s senseless to worry, that the market will speak as it did in WeWork’s case. But not every company has such apparent flaws, and Neumann could have made himself a lot harder to shake than he did. In fact, the broader question the video raises is whether anyone will step in to stop the broader trend, or if public market investors will be living with the consequences down the road instead.

Neumann wasn’t insane to imagine the scenario that he did. That doesn’t mean it’s rational. Giving founders super-voting shares for some period after transitioning onto the public market, we can understand. Giving founders so much power that their kids call the shots of these publicly traded companies? Now that is crazy.

Tilting Point acquires game monetization startup Gondola

Published October 18, 2019

Tilting Point announced yesterday that it has acquired Gondola, a company that aims to increase game monetization by optimizing in-game offers and video ads.

Tilting Point CEO Kevin Segalla described his company’s model as “progressive publishing” — usually, mobile game developers start working with Tilting Point because they need help with user acquisition, and then develop a deeper publishing relationship over time.

“With a select group of our development partners, we’ll acquire an IP, and we’ll … have them take the engine that they already have and create a whole new game,” Segalla said. “It’s really a dual effort between us and the developer.”

To accomplish all this, the company has built artificial intelligence tools to improve user acquisition. But the other side of that equation, in Segalla’s view, is increasing the lifetime value of the users acquired.

“At the end of the day, scaling a game boils down to two simple things, [cost per install] and LTV,” he said. “Strong developers are working to improve the LTV of their players, but there’s a lot of low-hanging fruit that with the right toolset you can use to improve the lifetime values. That’s what Gondola is about … We’ve been following for years, and we said, ‘Let’s bring this in-house.’ ”

Gondola currently offers four modules: Target Optimization (choosing the best offer for a player), Rewarded Video Ad Optimization (choosing the right amount of virtual currency to reward a player for watching a video ad), Store Optimization (choosing the right store items to show a player) and Currency Optimization (choosing the best virtual currency amounts for offers and promotions).

The financial terms of the acquisition — Tilting Point’s first — were not disclosed. As part of the deal, Gondola CTO André Cohen is joining Tilting Point as its head of data science, while his co-founder and CEO Niklas Herriger remains involved as an executive advisor.

Tilting Point expands its user acquisition fund to $132M in annual spending

Airbnb’s WeWork problem

Published October 17, 2019

Airbnb may be another overvalued “unicorn,” but it’s no WeWork.

The Information this morning reported new Airbnb financials — indicating a massive increase in operating losses — that immediately call Airbnb’s future into question. Precisely, Airbnb lost $306 million on operations on $839 million in revenue, namely as a result of marketing spend, in the first quarter of 2019. In total, Airbnb invested $367 million in sales and marketing, representing a 58% increase year-over-year, in Q1. The company is gearing up for a major liquidity event next year and is making a concerted effort to rake in new customers, as any soon-to-be-public business would.

Given WeWork’s sudden demise, coupled with Uber and Lyft’s lukewarm performances on the stock markets, many have wondered how Wall Street will respond to Airbnb’s eventual IPO prospectus. Will money managers have an appetite for another over-valued Silicon Valley darling? Or will the market compete like mad for shares in the massive home-sharing marketplace?

But Airbnb, again, is no WeWork, and I wager Wall Street will have a much friendlier approach to its offering. For one, Airbnb’s co-founder and chief executive officer Brian Chesky isn’t dropping $60 million on private jets — I don’t think. CEO behaviors aside, Airbnb has more capital in the bank than it has raised in its entire 11-year history, which is a whole lot of money. This is all according to a source who is familiar with Airbnb’s financials and shared this detail with TechCrunch following The Information’s Thursday morning report. As for Airbnb, the company told TechCrunch, “we can’t comment on the figures, but 2019 is a big investment year in support of our hosts and guests.”

Airbnb’s CEO Brian Chesky speaks at TechCrunch Disrupt SF 2014

Airbnb has attracted more than $3.5 billion in equity funding at a $31 billion valuation and has even more locked away in its bank account. Additionally, Airbnb has an untouched $1 billion credit line, the source said. Presumably, the referenced credit line is the 2016 $1 billion debt financing from JPMorgan, CitiGroup, Morgan Stanley and others.

Moreover, Airbnb has been “cumulatively” free cash flow positive for some time, meaning that it’s seen more money coming in than going out during recent quarters, according to our source. It has been reported that Airbnb surpassed $1 billion in revenue in the second quarter of 2019 and in the third quarter of 2018, but we’re guessing the business did not top $1 billion in Q4 of 2018 or Q1 of 2019 because it if had, that information would probably have been “leaked.”

Finally, Airbnb has been profitable on an EBITDA (earnings before interest, taxes, depreciation and amortization) basis for two consecutive years, the company announced in January. Gross bookings, meanwhile, are growing, as is Airbnb’s business offering and its experiences product.

Why does any of this matter, you ask?

Getting press for your startup: the true role of communications

Published October 17, 2019

Tim Hsia & Neil Devani
Contributor

Tim Hsia is the CEO of Media Mobilize and a Venture Partner at Digital Garage. Neil Devani is an angel investor and venture capitalist focused on companies solving hard problems.

In this episode:

When and how should a company seek press coverage?
The difference between marketing and communications
Building relationships with reporters
Being or identifying a great communications leader

Early on, most founders and investors focus on getting positive press, but if they’re unfortunate or make mistakes, mitigating bad coverage becomes a common goal. Broadly, communications consists of how and what information to share, both inside and outside of the company, touching domains like management, recruiting, marketing, and business development. It’s also highly optimizable and often, mission critical — the difference between dramatic success and catastrophic failure.

We spoke with three communications experts to learn more:

Sean Garrett was Twitter’s first VP of Communications. He previously worked for Governor Pete Wilson of California and has founded two separate communications firms, with clients including Slack, Cisco, and Disney. He’s currently a Managing Partner at Pramana Collective.
Faryl Ury is a former reporter with experience at NPR and the Associated Press. Her communications experience also began in government, working for US Senator Jeanne Shaheen before managing comms at Square and Uber. She was then a marketing executive at Dropbox before becoming the Director of Communications at Aurora, a leading autonomous vehicle company, with investors including Sequoia Capital, Amazon, and Hyundai.
Adi Raval started as a journalist at ABC News and the BBC, covering 9/11, the Iraq War, and the White House. He moved into government as a diplomat for the State Department serving in Afghanistan, and later, as a spokesperson and Director of Communications at USAID. After leaving government, Adi was the top communications executive for the Bechtel Corporation, the Head of Comms and PR for TaskRabbit, and now the Head of Communications at Kodiak Robotics. He’s also a term member for the Council on Foreign Relations.

Below is a synthesized summary of our conversation; check out The Operators for the full episode.

When and how should a company seek press coverage?

Investors love to see public recognition of their portfolio companies, and founders sometimes believe press coverage will solve all their problems, yielding a panacea of inbound customers, employees, and new backers. Whether it’s a fundraising announcement or a product launch, more exposure can only help, right? Of course, that’s not always true. Being unprepared for an influx of inbound interest can lead to bad experiences and a negative reputation.

What’s more likely than a bad response? No response at all: reporters are constantly pitched by entrepreneurs seeking coverage who don’t have a compelling story to share, which means most of them are primed to say “no.”

Faryl told us that when she asks founders why they want to do press, they often answer, “our investors told us to,” or “I talked to other entrepreneurs and they do press.” Being prepared for the response means knowing what you want the response to be, which in turn means knowing what you have to say, and why anyone will listen and respond the right way. Thinking through this exercise involves asking questions, said Sean, specifically, “what is your positioning? What is your messaging? And for some organizations, that’s the right first step to figure out, at a high level, what are we even trying to accomplish here…?”

Having a clear purpose in mind before approaching reporters will also help you execute. For some startups, landing a story with trade press may be better than being written up by a generalized tech publication. On the other hand, if you’re spending a ton of money on Facebook and Google to advertise directly to consumers, getting coverage in the right publications may be much more efficient and impactful.

Atlassian acquires Code Barrel, makers of Automation for Jira

Published October 17, 2019

Atlassian today announced that it has acquired Code Barrel, the makers of Automation for Jira, a low-code tool for easily automating many aspects of Jira that’s also one of the most popular add-ons for Jira Software and Jira Service Desk in Atlassian’s marketplace. The two companies did not disclose the price of the acquisition.

Sydney-based Code Barrel was founded by two of the first engineers who built Jira at Atlassian, Nick Menere and Andreas Knecht. With this acquisition, they are returning to Atlassian after four years in startup land.

“For me and Andreas, it’s almost like coming home,” said Menere, who joined the Jira team in 2005 when there were only a handful of developers working on the product. “It’s the place where we pretty much learned how to develop software and how to develop product. For us, this was the only company we would ever go back to.”

As the name implies, Automation for Jira makes it easy to automate recurring tasks in Atlassian’s issue and project tracking service. “Increasingly, [our customers] are having to spend a lot of time on the mundane,” Noah Wasmer, the VP of Product for Tech Teams at Atlassian, told me. “What we’re seeing is that with Jira as the backbone, they are interacting with a lot of systems, are duplicating work, are manually entering work into different systems. And so what we’re finding is that they’re spending an inordinate amount of time doing things that aren’t actually helping them build and create those next-generation things that help change our world.”

If you want to reduce this kind of duplication of work, then automation is the obvious thing to look at. And with more than 6,000 companies that found Code Barrel’s solution in Atlassian’s marketplace, plus the founders’ obvious connection to the company, Automation for Jira must have been an obvious candidate for an acquisition.

Wasmer also stressed that the fact that they built a no-code tool will allow anybody who uses Jira to create scripts without having to be a programmer. Automation for Jira allows users to set up time-based rules or those that run based on triggers inside of Jira. It also features third-party integrations with SMS, Slack and Microsoft Teams, among others.

For the time being, Automation for Jira will remain in the Atlassian Marketplace and will continue to sell at the same price of $5/user/month for teams with up to 10 users and $2.5/user/month for teams between 11 and 100 users, with prices going down from there for larger enterprises. Surely, Atlassian will start integrating some of the tool’s features into Jira, but for the time being the company doesn’t have anything to announce on that front.

Zubale, founded in Mexico City by two HBS grads, just raised $4.4 million to put locals to work over their phones

Published October 17, 2019

A year ago, at a demo day south of San Francisco, we watched a number of recently formed startups pitch investors on their companies. One that stood out to us at the time was Zubale, a Mexico City-based outfit whose founders were looking to connect big corporations with Latin Americans eager to address tasks on their behalf. A person could conduct on-the-ground market research for a brand, for example, then earn mobile phone credits or other redeemable digital rewards.

Fast-forward and Zubale, which had 10 employees at the time, now has 40 full-time employees, and has completed 170,000 tasks on behalf of the consumer brands on which it is squarely focused — and for two reasons.

First, according to Zubale co-founder Allison Campbell, the retail industry across Latin America is generating $2 trillion per year, but companies are also shelling out $40 billion on “super painful and high spend” that includes employees who complete in-store tasks like stocking shelves, checking prices and building displays.

Campbell says Zubale can save — even make — these companies money by crowdsourcing the same tasks to independent contractors who can choose from an inventory of similar jobs near them.

Campell and her co-founder, Sebastian Monroy, also know a few things about retail in emerging markets. Before heading to HBS, Campbell spent nearly eight years with Walmart, first as a merchandise manager, then as a director of international strategic initiatives, roles that placed her in Gurgaon, India, then Shanghai and Shenzhen, China. Monroy’s path was similar; he spent more than seven years working in a variety of sales roles for Proctor & Gamble in Mexico before heading to Harvard, where he met Campbell on their first day of business school. (“We realized we were wearing the same exact glasses and took a picture together,” she says with a laugh. They decided to team up on Zubale a year later.)

Indeed, though one could see Zubale using its platform to crowdsource any number of tasks, à la TaskRabbit, the opportunity is so massive in catering to retailers that the startup plans to stay in its lane for the foreseeable future.

If anything, says Campell, Zubale — which plans to eventually expand from Mexico into other countries, including Brazil, Chile and Peru — may end up offering the contractors more in the way of financial services products, given that there remains a dearth of these and that these individuals are constantly checking the app anyway.

It makes sense. While 85% of Mexico’s population of 125 million now has a smart phone — giving rise to more app-driven startups like Zubale — only 10% have a credit card, and only 35% have a checking account. It’s for that reason that many of the people who work for Zubale still choose to earn mobile phone credit and other digital rewards that they can redeem through making online purchases.

They “love us,” too, says Campbell, because they can “increase their income by 40%” by performing work for Zubale. In fact, she suggests Zubale hasn’t had to do much in the way of marketing, thanks to Facebook Groups where the company is discussed, as well as through other word of mouth, including workers’ friends who want more jobs and find it easier to find and complete jobs in 30-minute increments at the same store location rather than run from store to store or job to job. (On average, she adds, they complete 20 jobs for the company per week.)

Certainly, investors like the company. Campbell and Monroy say they had a lot of inbound interest when they began seeking seed funding more recently. They chose the venture firm NFX to lead the $4.4 million round, given its expertise in marketplaces and network effects-driven businesses. Other participants in the round include Industry Ventures, Joe Montana’s Liquid 2 Ventures and XFactor Fund, along with individual investors Jonathan Swanson (who is the chairman of Thumbtack), Sergio Romo (the CEO of Grow Mobility) and Bob White (the founder and a former managing director of Bain Capital).

Meanwhile, the company’s very first check came from the seed-stage firm Pear, which had hosted that demo day.

The Information will launch Ticker, a tech news app that costs $29 per year

Published October 17, 2019

Since it was founded by journalist Jessica Lessin in 2013, The Information has stood out in the tech news landscape for its focus on an ad-free, subscription-driven business model (a focus that seems increasingly prescient).

Now, the upcoming launch of an app called Ticker suggests that the company is looking to expand its audience while maintaining that subscription model.

The Information describes Ticker as its first consumer app. The assumption is that anyone who’s currently paying the $399 annual fee for an Information subscription needs it for their job — whether they’re an investor, entrepreneur or some other professional in the tech industry.

The new app, meanwhile, is designed for anyone who might be interested in keeping up-to-date with the latest tech news, and it’s priced much more affordably, at $29 per year. (Information subscribers will get access as well.)

The Information ticker app

Apparently the app was inspired by the Briefing section of The Information website, which offers quick summaries (often drawn from reporting by other publications) of major tech news.

Ticker, meanwhile, will include a section called Today with summaries of the day’s tech headlines — similar to Briefing, but written for a consumer audience. It will also include a calendar highlighting upcoming IPOs, conferences and other events that readers might want to know about. (Not included: The Information’s full articles and original reporting.)

“More and more, we’ve been hearing from readers who don’t have a business reason to follow tech but are finding it more and more central to their lives,” Lessin said in a statement. “We are launching Ticker for them — giving them access to the best summaries of the most significant news, written by our team at The Information.”

The company plans to launch Ticker later this fall. In the meantime, you can sign up here.

The Information launches a media startup accelerator