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Dear Sophie: Banging my head against the wall understanding the US immigration system
Here’s another edition of “Dear Sophie,” the advice column that answers immigration-related questions about working at technology companies.
“Your questions are vital to the spread of knowledge that allows people all over the world to rise above borders and pursue their dreams,” says Sophie Alcorn, a Silicon Valley immigration attorney. “Whether you’re in people ops, a founder or seeking a job in Silicon Valley, I would love to answer your questions in my next column.”
Extra Crunch members receive access to weekly “Dear Sophie” columns; use promo code ALCORN to purchase a one- or two-year subscription for 50% off.
Dear Sophie:
Now that the U.S. has a new president coming in whose policies are more welcoming to immigrants, I am considering coming to the U.S. to expand my company after COVID-19. However, I’m struggling with the morass of information online that has bits and pieces of visa types and processes.
Can you please share an overview of the U.S. immigration system and how it works so I can get the big picture and understand what I’m navigating?
— Resilient in Romania
Dear Resilient:
We welcome you to the U.S.! Our country greatly benefits from international entrepreneurs like you who expand here to innovate, create jobs and bolster the global economy.
I followed in my father’s footsteps to become an immigration attorney to fulfill my personal mission of helping people live the life of their dreams in the United States. A big part of making that happen is to give individuals the information and the tools they need to clearly set their immigration goals and to reach them quickly.
Check out my recent podcast where I provide a brief, high-level overview of the U.S. immigration system. The United States is a nation founded by immigrants. The immigration system is based on many of the same values and principles enshrined in our Constitution.
In 1965, the U.S. Congress passed the Immigration and Nationality Act, the foundation of all of our immigration laws today. Although some amendments to the act have been made over more than 50 years since then, the immigration system still operates under the same framework created back then. One of the things I appreciate about this framework is that there are so many legal routes to immigrate to the U.S. that are available.
There are many visa and green card categories you can use to chart your course. As a creative lawyer with plenty of lead time before somebody moves to the U.S., it provides many options to work with. Law doesn’t just place restrictions on people; it can be used as a tool for creation.
So, even though the system has its challenges and can be greatly improved, successfully navigating the system is doable. Everyone from individuals to founders, CEOs at startups and HR and Global Mobility at giant companies, families and couples in love — you just need to know the right questions to ask and the information to empower you to find the right immigration path.
My father used to always say there are five main areas of immigration law:
- Business immigration
- Family immigration
- Asylum
- Appeals
- Removal and deportation
I have worked on cases in each of these areas, but my firm focuses primarily on business and family immigration. Business immigration encompasses both visas and green cards, whereas family immigration only involves green cards that are based on an individual’s relationship to a U.S. citizen or permanent resident (green card holders), including fiance visa and different pathways to green cards.
At a high level, the U.S. offers two types of visas: nonimmigrant visas and immigrant visas. Immigrant visas are also called green cards.
Nonimmigrant visas allow for a temporary stay in the U.S. Each nonimmigrant visa that allows its holder to work in the U.S. requires an employer to sponsor the individual and hire them after approval and arrival. Each nonimmigrant is designed to allow an individual with certain skills, education or expertise that will benefit the employer, the employer’s industry or the U.S in general, such as a multinational executive (L-1) an individual in a specialty occupation (H-1B) or with extraordinary ability (O-1).
Some nonimmigrant visas are based on the candidate’s home country or whether the individual’s home country has a trade agreement with the U.S. Each work visa has different requirements for renewals. I discuss these and other startup-friendly visas and green cards in more detail in a podcast on the most startup-friendly visas and green cards.
A green card allows its holder to live and work permanently in the U.S. and is the first step to obtaining U.S. citizenship. Some nonimmigrant visas lead directly to a green card. However, many do not. So it’s important to be creative and strategic from the beginning of your U.S. immigration journey.
Most employment-based green cards require an employer sponsor. The two exceptions are the EB-1A green card for extraordinary ability and the EB-2 NIW (National Interest Waiver) for exceptional ability. Individuals can apply for these green cards on their own without an employer sponsor or job offer. We cover both of these green cards, as well as the O-1 nonimmigrant visa in Extraordinary Ability Bootcamp, an online course that takes a deep dive into the O-1A nonimmigrant visa, and the EB-1A and EB-2 NIW green cards, for which you may be eligible to apply.
Most international founders and entrepreneurs typically qualify for an E-2, L-1 or O-1 visa, or an EB-1A, EB-1C or EB-2 NIW green card. Take a look at the immigration options chart we created that outlines the most common visa and green card categories that apply to founders, investors and talent.
In addition to the various visa and green card options, you should know that you can apply for a visa or green card while living outside the U.S. or while living inside the U.S. Living outside the U.S., you can apply for a visa or green card at a U.S. embassy or consulate, which is called consular processing. Once living in the U.S., you can apply for change of status to another visa or adjustment of status to a green card. For more information about specific visas and green cards and how to navigate the U.S. immigration system, check out my weekly podcast.
Even during COVID, I’m confident you’ll find your way to the U.S. to begin your journey of expanding your company. I wish you good health and much success in 2021!
Best regards,
Sophie
Have a question? Ask it here. We reserve the right to edit your submission for clarity and/or space. The information provided in “Dear Sophie” is general information and not legal advice. For more information on the limitations of “Dear Sophie,” please view our full disclaimer here. You can contact Sophie directly at Alcorn Immigration Law.
Sophie’s podcast, Immigration Law for Tech Startups, is available on all major podcast platforms. If you’d like to be a guest, she’s accepting applications!
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Perfect Corp., developer of virtual beauty app YouCam Makeup, closes $50 million Series C led by Goldman Sachs
Spending on cosmetics has usually weathered economic crises, but that changed during the COVID-19 pandemic, with stay-at-home orders and masks tempering people’s desire to wear makeup. This forced retailers to accelerate their online strategies, finding new ways to capture shoppers’ attention without in-store samples. Virtual beauty try-on technology, like the ones developed by Perfect Corp., will play an important role in this shift to digital. The company announced today it has raised a Series C of $50 million led by Goldman Sachs.
Based in New Taipei City, Taiwan and led by chief executive officer Alice Chang, Perfect Corp . is probably best known to consumers for its beauty app YouCam Makeup, which lets users “try on” virtual samples from more than 300 global brands, including ones owned by beauty conglomerates Estée Lauder and L’Oréal Paris. Launched in 2014, YouCam Makeup now counts about 40 million to 50 million monthly active users and has expanded from augmented selfies to include livestreams and tutorials from beauty influencers, social features and a “Skin Score” feature.
Perfect Corp.’s technology is also used for in-store retail, e-commerce and social media tools. For example, its tech helped create a new augmented reality-powered try-on tool for Google Search that launched last month (its was previously used for YouTube’s makeup try-on features, too). It also worked with Snap to integrate beauty try-on features into Snapchat.
The new funding brings Perfect Corp.’s total raised so far to about $130 million. Its last funding announcement was a $25 million Series A in October 2017. The Series C will be used to further develop Perfect Corp.’s technology for multichannel retail and open more international offices (it currently has operations in 11 cities).
In a press statement, Xinyi Feng, a managing director in the Merchant Banking Division of Goldman Sachs, said, “The integration of technology through artificial intelligence, machine learning and augmented reality into the beauty industry will unlock significant advantages, including amplification of digital sales channels, increased personalization and deeper consumer engagement.”
Perfect Corp. will also be part of the investment firm’s Launch with GS, a $500 million investment initiative to support a diverse, international cohort of entrepreneurs.
The company uses facial landmark tracking technology, which creates a “3D mesh” around users’ faces so beauty try-ons look more realistic. In terms of privacy, chief strategy officer Louis Chen told TechCrunch that no user data, including photos or biometrics, is saved, and all computing is done within the user’s phone.
The vast majority, or about 90%, of Perfect Corp.’s clients are cosmetic or skincare brands, while the rest sell haircare, hair coloring or accessories. Chen said the goal of Perfect Corp.’s technology is to replicate as closely as possible the experience of trying on makeup in a store. When a user virtually applies lipstick, for example, they don’t just see the color on their lips, but also the texture, like matte, glossy, shimmer or metallic (the company currently offers seven lipstick textures, which Chen said is the most in the industry).
While sales of makeup have dropped during the pandemic, interest in skincare has grown. A September 2020 report from the NPD Group found that American women are buying more types of products than they were last year, and using them more frequently. To help brands capitalize on that, Perfect Corp. recently launched a tool called AI Skin Diagnostic solution, which it says is verified by dermatologists and grades facial skin on eight metrics, including moisture, wrinkles and dark circles. The tool can be used on skincare brand websites to recommend products to shoppers.
Before COVID-19, YouCam Makeup and the company’s augmented reality try-on tools appealed to Gen Z shoppers who are comfortable with selfies and filters. But the pandemic is forcing makeup and skincare brands to speed up their adaption of technology for all shoppers. As a McKinsey report about the impact of COVID-19 on the beauty industry put it, “the use of artificial intelligence for testing, discovery and customization will need to accelerate as concerns about safety and hygiene fundamentally disrupt product testing and in-person consultations.”
“Depending on the geography of the brand, in the past probably only 10%, no more than 20%, of their business was direct to consumer, while 80% was going through retail distribution and distribution partnerships, the network they already built over the year,” said Chen. But beauty companies are investing more heavily in e-commerce now, and Perfect Corp. capitalizes on that by offering its technology as a SaaS.
Another way Perfect Corp. has adapted its offerings during the pandemic is offering remote consultation tools, which means beauty and skincare consultants who usually work in salons or a store like Ulta can demonstrate makeup looks on clients through video calls instead.
“Every single thing we are building now is not a siloed technology,” said Chang. “It’s now always combined with video-streaming.” In addition to one-on-one chats, this also means live-cast shopping, which is extremely popular in China and gradually taking off in other countries, and the kind of AR technology that was integrated into YouTube and Snapchat.
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Plant-centered prepared food delivery startup Thistle raises $10.3 million
Eating less meat is the easiest way for anyone to lower their carbon footprint, and the prepared food delivery startup Thistle has just raised $10.3 million to make that choice even easier for consumers.
The company delivers plant-based full menus (with meat options available for customers that want them) for its customers, along with a range of juices and sides.
That pitch of making tweaks to customer behavior for more conscious consumerism and healthy eating was enough to attract Series B funding from PowerPlant Ventures, with participation from Siddhi Capital, Alumni Ventures Group and the venture arm of Rich Products Corp.
The company said it would use the financing to expand geographically — setting up a production facility on the East Coast to bring its healthy prepared meals to potential customers along the Eastern seaboard.
“With this funding, we’ll be able to support even more people through scientific, evidence-based principles of nutrition that lead to optimal wellness, enjoyable eating, and a healthier planet,” said Ashwin Cheriyan, co-founder and CEO of Thistle in a statement.
Since its launch seven years ago, Thistle has served more than 5 million meals, and is intent to not just launch in new geographies, but provide more robust services for its customers. Those services will include virtual consultations with an in-house registered Thistle dietitian who can give customers guidance on the best diet for their needs, the company said.
The new offering was born from customer feedback, according to chief operating officer and Thistle co-founder Shiri Avnery.
“We tested the program last fall, and the responses were overwhelmingly positive. We’re excited to be able to officially roll out the program to our customers this month, with the primary goal to further support our customers along each stage of their wellness journey,” Avnery said.
The husband and wife duo offer menu plans starting at $42 a week or $11.50 per meal, according to the company’s website, and all meals are gluten and dairy-free (with vegan options available).
The financing for Thistle comes during a plant-based food boom that’s been sweeping the nation — and the nation’s investors.
“Eating a plant-forward diet is the single most impactful way to reduce your overall environmental footprint, reducing climate change, pollution, resource consumption, and species extinction,” said Dan Gluck, managing partner of PowerPlant Ventures, in a statement. “Consumer demand for plant-based foods is outperforming total food growth today, and this trend is expected to increase over the next decade as more people realize that eating more plants is a critical component to the long-term health of both the planet and our population.”
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Veo raises $25M for AI-based cameras that record and analyze football and other team sports
Sports have been among some of the most popular and lucrative media plays in the world, luring broadcasters, advertisers and consumers to fork out huge sums to secure the chance to watch (and sponsor) their favorite teams and athletes.
That content, unsurprisingly, also typically costs a ton of money to produce, narrowing the production and distribution funnel even more. But today, a startup that’s cracked open that model with an autonomous, AI -based camera that lets any team record, edit and distribute their games, is announcing a round of funding to build out its business targeting the long tail of sporting teams and fixtures.
Veo Technologies, a Copenhagen startup that has designed a video camera and cloud-based subscription service to record and then automatically pick out highlights of games, which it then hosts on a platform for its customers to access and share that video content, has picked up €20 million (around $24.5 million) in a Series B round of funding.
The funding is being led by Danish investor Chr. Augustinus Fabrikker, with participation from U.S.-based Courtside VC, France’s Ventech and Denmark’s SEED Capital. Veo’s CEO and co-founder Henrik Teisbæk said in an interview that the startup is not disclosing its valuation, but a source close to funding tells me that it’s well over $100 million.
Teisbæk said that the plan will be to use the funds to continue expanding the company’s business on two levels. First, Veo will be digging into expanding its U.S. operations, with an office in Miami.
Second, it plans to continue enhancing the scope of its technology: The company started out optimising its computer vision software to record and track the matches for the most popular team sport in the world, football (soccer to U.S. readers), with customers buying the cameras — which retail for $800 — and the corresponding (mandatory) subscriptions — $1,200 annually — both to record games for spectators, as well as to use the footage for all kinds of practical purposes like training and recruitment videos. The key is that the cameras can be set up and left to run on their own. Once they are in place, they can record using wide-angles the majority of a soccer field (or whatever playing space is being used) and then zoom and edit down based on that.
Image Credits: Veo Technologies
Now, Veo is building the computer vision algorithms to expand that proposition into a plethora of other team-based sports, including rugby, basketball and hockey, and it is ramping up the kinds of analytics that it can provide around the clips that it generates, as well as the wider match itself.
Even with the slowdown in a lot of sporting activity this year due to COVID — in the U.K. for example, we’re in a lockdown again where team sports below professional leagues, excepting teams for disabled people, have been prohibited — Veo has seen a lot of growth.
The startup currently works with some 5,000 clubs globally ranging from professional sports teams through to amateur clubs for children, and it has recorded and tracked 200,000 games since opening for business in 2018, with a large proportion of that volume in the last year and in the U.S.
For a point of reference, in 2019, when we covered a $6 million round for Veo, the startup had racked up 1,000 clubs and 25,000 games, pointing to customer growth of 400% in that period.
The COVID-19 pandemic has indeed altered the playing field — literally and figuratively — for sports in the past year. Spectators, athletes and supporting staff need to be just as mindful as anyone else when it comes to spreading the coronavirus.
That’s not just led to a change in how many games are being played, but also for attendance: witness the huge lengths that the NBA went to last year to create an extensive isolation bubble in Orlando, Florida, to play out the season, with no actual fans in physical seats watching games, but all games and fans virtually streamed into the events as they happened.
That NBA effort, needless to say, came at a huge financial cost, one that any lesser league would never be able to carry, and so that predicament has led to an interesting use case for Veo.
Pre-pandemic, the Danish startup was quietly building its business around catering to the long tail of sporting organizations which — even in the best of times — would be hard-pressed to find the funds to buy cameras and/or hire videographers to record games, not just an essential part of how people can enjoy a sporting event, but useful for helping with team development.
“There is a perception that football is already being recorded and broadcast, but in the U.K. (for example) it’s only the Premier League,” Teisbæk said. “If you go down one or two steps from that, nothing is being recorded.” Before Veo, to record a football game, he added, “you need a guy sitting on a scaffold, and time and money to then cut that down to highlights. It’s just too cumbersome. But video is the best tool there is to develop talent. Kids are visual learners. And it’s a great way to get recruited, sending videos to colleges.”
Those use cases then expanded with the pandemic, he said. “Under coronavirus rules, parents cannot go out and watch their kids, and so video becomes a tool to follow those matches.”
‘We’re a Shopify, not an Amazon’
The business model for Veo up to now has largely been around what Teisbæk described as “the long tail theory”, which in the case of sports works out, he said, as “There won’t be many viewers for each match, but there are millions of matches out there.” But if you consider how a lot of high school sports will attract locals beyond those currently attached to a school — you have alumni supporters and fans, as well as local businesses and neighborhoods — even that long tail audience might be bigger than one might imagine.
Veo’s long-tail focus has inevitably meant that its target users are in the wide array of amateur or semi-pro clubs and the people associated with them, but interestingly it has also spilled into big names, too.
Veo’s cameras are being used by professional soccer clubs in the Premier League, Spain’s La Liga, Italy’s Serie A and France’s Ligue 1, as well as several clubs in the MLS such as Inter Miami, Austin FC, Atlanta United and FC Cincinnati. Teisbæk noted that while this might never be for primary coverage, it’s there to supplement for training and also be used in the academies attached to those organizations.
The plan longer term, he said, is not to build its own media empire with the trove of content that it has amassed, but to be an enabler for creating that content for its customers, who can in turn use it as they wish. It’s a “Shopify, not an Amazon,” said Teisbæk.
“We are not building the next ESPN, but we are helping the clubs unlock these connections that are already in place by way of our technology,” he said. “We want to help them capture and stream their matches and their play for the audience that is there today.”
That may be how he views the opportunity, but some investors are already eyeing up the bigger picture.
Vasu Kulkarni, a partner at Courtside VC — a firm that has focused (as its name might imply) on backing a lot of different sports-related businesses, with The Athletic, Beam (acquired by Microsoft) and many others in its portfolio — said that he’d been looking to back a company like Veo, building a smart, tech-enabled way to record and parse sports in a more cost-effective way.
“I spent close to four years trying to find a company trying to do that,” he said.
“I’ve always been a believer in sports content captured at the long tail,” he said. Coincidentally, he himself started a company called Krossover in his dorm room to help somewhat with tracking and recording sports training. Krossover eventually was acquired by Hudl, a competitor to Veo.
“You’ll never have the NBA finals recorded on Veo, there is just too much at stake, but when you start to look at all the areas where there isn’t enough mass media value to hire people, to produce and livestream, you get to the point where computer vision and AI are going to be doing the filming to get rid of the cost.”
He said that the economics are important here: the camera needs to be less than $1,000 (which it is) and able to produce something demonstrably better than “a parent with a Best Buy camcorder that was picked up for $100.”
Kulkarni thinks that longer term there could definitely be an opportunity to consider how to help clubs bring that content to a wider audience, especially using highlights and focusing on the best of the best in amateur games — which of course are the precursors to some of those players one day being world-famous elite athletes. (Think of how exciting it is to see the footage of Michael Jordan playing as a young student for some context here.) “AI will be able to pull out the best 10-15 plays and stitch them together for highlight reels,” he said, something that could feasibly find a market with sports fans wider than just the parents of the actual players.
All of that then feeds a bigger market for what has started to feel like an insatiable appetite for sports, one that, if anything, has found even more audience at a time when many are spending more time at home and watching video overall. “The more video you get from the sport, the better the sport gets, for players and fans,” Teisbæk said.
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Senti Bio raises $105 million for its new programmable biology platform and cancer therapies
Senti Biosciences, a company developing cancer therapies using a new programmable biology platform, said it has raised $105 million in a new round of financing led by the venture arm of life sciences giant Bayer.
The company’s technology uses new computational biological techniques to manufacture cell and gene therapies that can more precisely target specific cells in the body.
Senti Bio’s chief executive, Tim Lu, compares his company’s new tech to the difference between basic programming and object-oriented programming. “Instead of creating a program that just says ‘Hello world’, you can introduce ‘if’ statements and object-oriented programming,” said Lu.
By building genetic material that can target multiple receptors, Senti Bio’s therapies can be more precise in the way they identify genetic material in the body and deliver the kinds of therapies directly to the pathogens. “Instead of the cell expressing a single receptor… now we have two receptors,” he said.
The company is initially applying its gene circuit technology platform to develop therapies that use what are called chimeric antigen receptor natural killer (CAR-NK) cells that can target cancer cells in the body and eliminate them. Many existing cell and gene therapies use chimeric antigen receptor T-cells, which are white blood cells in the body that are critical to immune response and destroy cellular pathogens in the body.
However, T-cell-based therapies can be toxic to patients, stimulating immune responses that can be almost as dangerous as the pathogens themselves. Using CAR-NK cells produces similar results with fewer side effects.
That’s independent of the gene circuit, said Lu. “The gene circuit gets you specificity… Right now when you use a CAR-T cell or a CAR-NK cell… you find a target and hope that it doesn’t affect normal cells. We can build logic in our gene circuits in the cell that means a CAR-NK cell can identify two targets rather than one.”
That increased targeting means lower risks of healthy cells being destroyed alongside mutations or pathogens that are in the body.
For Lu and his co-founders — fellow MIT professor Jim Collins, Boston University professor Wilson Wong and longtime synthetic biology operator Phillip Lee — Senti Bio is the culmination of decades of work in the field.
“I compare it to the early days of semiconductor work,” Lu said of the journey to develop this gene circuit technology. “There were bits and pieces of technology being developed in research labs, but to realize the scale at which you need, this has to be done at the industrial level.”
So licensing work from MIT, Boston University and Stanford, Lu and his co-founders set out to take this work out of the labs to start a company.
“When the company was started it was a bag of tools and the know-how on how to use them,” Lu said. But it wasn’t a fully developed platform.
That’s what the company now has and with the new capital from Leaps by Bayer and its other investors, Senti is ready to start commercializing.
The first products will be therapies for acute myeloid leukemia, hepatocellular carcinoma and other, undisclosed, solid tumor targets, the company said in a statement.
“Leaps by Bayer’s mission is to invest in breakthrough technologies that may transform the lives of millions of patients for the better,” said Juergen Eckhardt, MD, head of Leaps by Bayer. “We believe that synthetic biology will become an important pillar in next-generation cell and gene therapy, and that Senti Bio’s leadership in designing and optimizing biological circuits fits precisely with our ambition to prevent and cure cancer and to regenerate lost tissue function.”
Lu and his co-founders also see their work as a platform for developing other cell therapies for other diseases and applications — and intend to partner with other pharmaceutical companies to bring those products to market.
“Over the past two years, our team has designed, built and tested thousands of sophisticated gene circuits to drive a robust product pipeline, focused initially on allogeneic CAR-NK cell therapies for difficult-to-treat liquid and solid tumor indications,” Lu said in a statement. “I look forward to continued platform and pipeline advancements, including starting IND-enabling studies in 2021.”
The new financing round brings Senti’s total capital raised to just under $160 million and Lu said the new money will be used to ramp up manufacturing and accelerate its work partnering with other pharmaceutical companies.
The current time frame is to get its investigational new drug permits filed by late 2022 and early 2023 and have initial clinical trials begun in 2023.
Developing gene circuits is a new and expanding field with a number of players, including Cell Design Labs, which was acquired by Gilead in 2017 for up to $567 million. Other companies working on similar therapies include CRISPR Therapeutics, Intellius and Editas, Lu said.
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Atlanta’s SalesLoft raises $100M for its digital sales platform, now valued at $1.1B
The COVID-19 pandemic and specifically need for social distancing to slow the spread of the virus have continued to keep many of us away from the office. Now, increasingly, many organizations and people believe that it could usher in a more permanent shift to remote, distributed and virtual work. Today, a startup that has built a set of tools specifically to help salespeople with that change — by way of digital sales — has raised a substantial growth round to meet that demand.
SalesLoft, a sales platform based out of Atlanta, Georgia that provides AI-based tools to help salespeople run their sales process virtually — from finding and following up on leads, through to helping them sell with virtual coaching tools, and then assisting in the post-sales process — has closed $100 million in funding.
The company’s co-founder and CEO Kyle Porter confirmed to TechCrunch that the company is now valued at $1.1 billion post-money, a substantial hike on its previous valuation. In April 2019, well before any global health pandemics, the company had raised a Series D of $70 million at around a $600 million valuation (a figure we confirmed at the time with sources close to the company).
This latest round is being led by Owl Rock Capital, with previous investors Insight Partners, HarbourVest, and Emergence Capital — a VC focused specifically on enterprise startups, which notably was an early backer of Zoom and many others — also participating.
SalesLoft has now raised some $245 million, an impressive sum for any startup, but also worth pointing out for the fact that it’s not based out of the Valley but Atlanta, Georgia (a state in the news for other reasons at the moment, as the focus of a hotly contested U.S. Senate runoff election).
The company has been on a growth tear for several years now, as one of the big players in the area of so-called sales engagement: tools to help salespeople sell better to clients (or would-be clients), which can include real-time monitoring of interactions to provide coaching to improve the process, suggestions for supplementary content to enhance the pitch and more basic software simply to manage records and communications.
Even before the pandemic hit, this was a key growth area in enterprise software, with both in-person and online/digital salespeople relying on these kinds of products to help them get more of an edge with their work, but a lot of the focus had really been on inside sales (B2B sales focusing on bigger purchases). Porter described the effect of COVID-19 as a “tailwind” propelling that already strong trend.
“The effects of COVID have been a tailwind due to the effects of digital selling,” he said. “All sellers immediately became remote. But now the genie is out of the bottle and not going back in. It’s meant that inside sales are now all sales. Whether the opportunities are mid-funnel or upgrades or renewals, we are establishing ourselves as the engagement platform of record because it’s all becoming digital and all sellers are finding more success.”
He added that SalesLoft’s own sales cycle has improved by 40% since the pandemic, a reflection, he said, of the “urgency and need” for tools like those that the startup develops.
Another shift has been in terms of the kinds of customers SalesLoft works with. The company originally was focused on the mid-market, but that has changed with more larger enterprises also coming on board. Google, LinkedIn (which backs SalesLoft and is in a strategic partnership with it), Cisco, Dell and IBM are all customers, and Porter said that more “mainstream” businesses like Cargil, 3M and Standard & Poor are also increasingly becoming clients.
That is leading the startup to building out bigger solutions, beyond the basic pitch of “sales engagement” that has been SalesLoft’s mainstay up to now. The company competes against a plethora of others, including Clari, Chorus.ai, Gong, Conversica, Afiniti and Outreach, as well as biggies like Salesforce. Outreach, notably, had a big mid-COVID round of its own, raising at a $1.3 billion valuation in June last year, a mark of that wider market demand. Porter notes that SalesLoft’s big selling point is that it offers an increasingly end-to-end sales solution to customers, meaning less shopping around.
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Oxbotica raises $47M to deploy its autonomous vehicle software in industrial applications
While the world continues to await the arrival of safe, reliable and cost-effective self-driving cars, one of the pioneers in the world of autonomous vehicle software has raised some substantial funding to double down on what it sees as a more immediate opportunity: providing technology to industrial companies to build off-road applications.
Oxbotica, the Oxford, England startup that builds what it calls “universal autonomy” — flexible technology that it says can power the navigation, perception, user interfaces, fleet management and other features needed to run self-driving vehicles in multiple environments, regardless of the hardware being used — has picked up $47 million in a Series B round of funding from an interesting mix of strategic and financial investors.
Led by bp ventures, the investing arm of oil and gas giant bp, the round also includes BGF, safety equipment maker Halma, pension fund HostPlus, IP Group, Tencent, Venture Science and funds advised by Doxa Partners.
Oxbotica said it plans to use the capital to fuel a raft of upcoming deployments — several that will be coming online this year, according to its CEO — for clients in areas like mining, port logistics and more, with its lead investor bp an indication of the size of its customers and the kinds of projects that are in its sights.
The question, CEO Ozgur Tohumcu said in an interview, is “Where is the autonomy needed today? If you go to mines or ports, you can see vehicles in use already,” he said. “We see a huge transformation happening in the industrial domain.”
The funding and focus on industry are interesting turns for Oxbotica. The startup has been around since about 2014, originally as a spinout from Oxford University co-founded by academics Paul Newman and Ingmar Posner — Newman remains at the startup as its CTO, while Posner remains an AI professor at Oxford.
Oxbotica has been associated with a number of high-profile projects — early on, it provided sensor technology for Nasa’s Mars Rover, for example.
Over time, it has streamlined what it does to two main platforms that it calls Selenium and Caesium, covering respectively navigation, mapping, perception, machine learning, data export and related technology; and fleet management.
Newman says that what makes Oxbotica stand out from other autonomous software providers is that its systems are lighter and easier to use.
“Where we are good is in edge compute,” he said. “Our radar-based maps are 10 megabytes to cover a kilometer rather than hundreds of megabytes… Our business plan is to build a horizontal software platform like Microsoft’s.” That may underplay the efficiency of what it’s building, however: Oxbotica also has worked out how to efficiently transfer the enormous data loads associated with autonomous systems, and is working with companies like Cisco to bring these online.
In recent years Oxbotica has been synonymous with some of the more notable on-road self-driving schemes in the U.K. But, as you would expect with autonomous car projects, not everything has panned out as expected.
A self-driving pilot Oxbotica kicked off with London-based car service Addison Lee in 2018 projected that it would have its first cars on the road by 2021. That project was quietly shut down, however, when Addison Lee was sold on by Carlyle last year and the company abandoned costly moonshots. Another effort, the publicly backed Project Endeavour to build autonomous car systems across towns in England, appears to still be in progress.
The turn to industrial customers, Newman said, is coming alongside those more ambitious, larger-scale applications. “Industrial autonomy for off-road refineries, ports and airports happens on the way to on-road autonomy,” he said, with the focus firmly remaining on providing software that can be used with different hardware. “We’ve always had this vision of ‘no atoms, just software,’ ” he said. “There is nothing special about the road. Our point is to be agnostic, to make sure it works on any hardware platform.”
It may claim to have always been interested in hardware- and application-agnostic autonomy, but these days it’s being joined by others that have tried the other route and have decided to follow the Oxbotica strategy instead. They include FiveAI, another hyped autonomous startup out of the U.K. that originally wanted to build its own fleet of self-driving vehicles but instead last year pivoted to providing its software technology on a B2B basis for other hardware makers.
Oxbotica has now raised about $80 million to date, and it’s not disclosing its valuation but is optimistic that the coming year — with deployments and other new partnerships — will bear out that it’s doing just fine in the current market.
“bp ventures are delighted to invest in Oxbotica – we believe its software could accelerate the market for autonomous vehicles,” said Erin Hallock, bp ventures managing partner, in a statement. “Helping to accelerate the global revolution in mobility is at the heart of bp’s strategy to become an integrated energy company focused on delivering solutions for customers.”
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Sources: Hinge Health has raised $310M Series D at a $3B valuation
Hinge Health, the San Francisco-based company that offers a digital solution to treat chronic musculoskeletal (MSK) conditions — such as back and joint pain — has closed a $310 million in Series D funding, according to sources.
The round is led by Coatue and Tiger Global, and values 2015-founded Hinge at $3 billion post-money, people familiar with the investment tell me. It comes off the back of a 300% increase in revenue in 2020, with investors told to expect revenue to nearly triple again in 2021 based on the company’s booked pipeline.
I also understand that Hinge’s founders — Daniel Perez and Gabriel Mecklenburg — retain voting control of the board. I’ve reached out to CEO Perez for comment and will update this post should I hear back.
Hinge’s existing investors include Bessemer Venture Partners, which backed the company’s $90 million Series C round in February, along with Lead Edge Capital, Insight Partners (which led the Series B), Atomico (which led the Series A), 11.2 Capital, Quadrille Capital and Heuristic Capital.
Originally based in London, Hinge Health primarily sells into U.S. employers and health plans, billing itself as a digital healthcare solution for chronic MSK conditions. The platform combines wearable sensors, an app and health coaching to remotely deliver physical therapy and behavioral health.
The basic premise is that there is plenty of existing research to show how best to treat chronic MSK disorders, but existing healthcare systems aren’t up to the task due to funding pressures and for other systematic reasons. The result is an over tendency to use opioid-based painkillers or surgery, with poor results and often at even greater cost. Hinge wants to reverse this through the use of technology and better data, with a focus on improving treatment adherence.
Meanwhile, Hinge’s jump in valuation is significant. According to sources, the company’s February round produced a valuation of around $420 million, so the new valuation is more than a 6x increase.
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Virgin Orbit targets launch window opening January 10 for next orbital flight attempt
Virgin Orbit is wasting no time in 2021 getting back to active flight testing: The company has a window for its next orbital demonstration launch attempt that opens on Sunday, January 10, and that continues throughout the rest of the month. This follows an attempt last year made in May, which ended before the LauncherOne rocket reached orbit — shortly after it detached from the Cosmic Girl carrier aircraft, in fact.
While that mission didn’t go exactly as Virgin Orbit had hoped, it was a significant milestone for the small satellite launch company, and helped gather a significant amount of data about how the vehicle performs in flight. LauncherOne was able to briefly light its rocket booster before safety systems on board automatically shut it down. The company had been looking to fly this second test before the end of last year, but issues including COVID-19 meant that they only got as far as the wet dress rehearsal (essentially a run-through of everything leading up to the flight with the vehicles fully fueled).
This next mission will once again attempt an orbital launch, and this time, the stakes are somewhat higher because actual customer payloads from NASA are on board. They include a number of small satellite science experiments and demonstrations, and while they’re specifically selected for the mission profile (meaning it’s not a tremendous loss if the launch fails), it still would make everyone happiest to actually get them to their target destination.
The nature of the launch window means that Virgin Orbit will likely wait for conditions to be as good as possible before taking off from the Mojave Air and Space Port in California, so take that January 10 date as the earliest possible launch time, but not necessarily the most likely. If successful, Virgin Orbit will join a select group of private small launch vehicles that have made it to orbit, so the industry will definitely be watching the next time Cosmic Girl takes off with LauncherOne attached.
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P&G terminates plan to acquire razor startup Billie following FTC lawsuit
Procter & Gamble will not acquire women’s beauty products startup Billie, as previously planned, following action taken by the U.S. Federal Trade Commission to stop the deal from proceeding. In December, the FTC sued to block P&G’s acquisition of the New York-based startup Billie, a maker of women’s razors and other beauty products, on the grounds that the merger would eliminate competition in the wet shave razor market.
Today, P&G and Billie issued a joint statement, expressing their regret over the FTC’s decision to attempt to block their merger, which led to the deal’s termination:
We were disappointed by the FTC’s decision and maintain there was exciting potential in combining Billie with P&G to better serve more consumers around the world. However, after due consideration, we have mutually agreed that it is in both companies’ best interests not to engage in a prolonged legal challenge, but instead to terminate our agreement and refocus our resources on other business priorities.
Billie had made a name for itself in the women’s razor market by offering to eliminate the so-called “pink tax,” which refers to how women’s products are often marked up at higher price points compared with similar products aimed at men. It later expanded into the broader beauty market with a focus on more natural products that are free of additives and chemicals, including sulfates, parabens, formaldehydes, GMOs, drying alcohols, synthetic dyes, fragrances, cheap foaming agents, unstable silicones and BHT.
The startup was also particularly successful in capturing the interest of a younger, Gen Z to millennial-aged consumer, who responded to its mission as well as its modern, and often even progressive, marketing across social media and the web. In its advertisements, Billie would show women with body hair — a message that went against the grain of traditional societal expectations, where women are often shown in marketing messages — including razor ads — as already hairless and smooth.
Billie’s message was that women should feel free to do what they want about their body hair — but for those who prefer to shave, it would be happy to sell them an affordably priced razor.
What also made Billie interesting was its business model. The company offers to ship replacement blades on a subscription basis to its customers, which helped it grow revenues and customer loyalty.
Ahead of the P&G acquisition, Billie was planning to expand into physical retail stores, which would have made the brand a more direct competitor to P&G products, the FTC had said.
“As its sales grew, Billie was likely to expand into brick-and-mortar stores, posing a serious threat to P&G,” noted Ian Conner, director of the FTC’s Bureau of Competition, in a statement issued last month. “If P&G can snuff out Billie’s rapid competitive growth, consumers will likely face higher prices,” he added.
As a result of the FTC’s actions, the companies chose to put an end to their plans to merge as opposed to pursuing further legal action.
The FTC praised this decision in a release issued today. Reuters also reported on the companies’ decision to terminate.
“Procter & Gamble’s abandonment of the acquisition of Billie is good news for consumers who value low prices, quality, and innovation,” the FTC statement reads. “Billie is a direct-to-consumer company whose advertising targets customers who are tired of paying more for comparable razors. The FTC voted to challenge this merger because it would have eliminated dynamic competition from Billie.”
The FTC lawsuit was the second antitrust suit the agency filed in 2020 after it previously sued to block Edgewell Personal Care’s (maker of Schick razors) $1.37 billion deal to acquire the razor startup Harry’s, Inc., another direct-to-consumer brand. As a result, that deal fell through, too.
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