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Coral Vita cultivates $2M seed to take its reef restoration mission global

Coral reefs all over the world are struggling to survive, with millions of people and billions of dollars in business that rely on them at risk — on top of the fundamental tragedy of losing such a crucial ecosystem. Coral Vita aims to modernize both coral restoration techniques and the economy surrounding them, and has raised a $2 million seed round to kick things off in earnest.

I wrote about Coral Vita late in 2019 when I encountered co-founder Gator Halpern on the Sustainable Ocean Alliance’s Accelerator at Sea. At the time, the operation was both smaller and under siege by Hurricane Dorian, which wiped out the team’s coral farm in the Bahamas — and then, of course, the pandemic arrived just in time to spoil the team’s 2020 plans along with everyone else’s.

But despite the general chaos of the last year, Coral Vita managed to start and at last close a $2 million round, with the intention to come back bigger and better and demonstrate a new global model for the field.

“We decided rather than just rebuilding our pilot farm to that pilot level, we’d just take the next step forward in our journey. We really believe this is an opportunity to jump start a restoration economy,” said Sam Teicher, co-founder and chief reef officer.

To picture how reef restoration looks today, imagine (as Teicher invited me to) an underwater garden near the shore, with floating ropes and structures on which grow coral fragments that are occasionally harvested and transported to the area in need of young, healthy corals.

Corals grow in a tank at Coral Vita in the Bahamas.

Image Credits: Coral Vita

“But when you think about the scale of the problem — half the world’s reefs are dead and 90 percent of the other half are predicted to die in the next 30 years — relying on underwater facilities alone isn’t possible,” he said.

The plan Coral Vita has is to transition away from ocean-based farms to land facilities that allow for much improved yield and survivability, and employ advanced techniques to speed up coral’s growth and increase its survival rate. One such technique is coral microfragmenting, developed by the restoration community at large, in which corals are broken up into tiny pieces, which can grow as much as 50 times faster in aggregate. And by doing so on land they can exert much more control over the coral’s attributes.

“We’ve got tanks on land with clean sea water pumping through and the ability, among other things, to control conditions,” he explained. “So if you think of what it’ll be like off the coast of Grand Bahama in 40-50 years, we can essentially simulate that to harden the corals against those conditions. Up front, an ocean-based nursery is much cheaper, but when you start thinking about the need to grow millions or billions of corals around the world, land-based facilities start to look a lot more realistic. The cost goes down with scale, too — ocean-based nurseries go to about $30-$40 per coral; we can get it down to $10 as we get up to a hundred or a thousand tanks.”

Onlookers view the coral growing tanks at Coral Vita

On the left, a Bahamanian tourism official (far left) listens to Sam Teicher. On the right, Gator Halpern (center) talks with others before the pandemic. Image Credits: Coral Vita

Not only is the physical scale limited at present, but the income sources are as well: Often it’s government money instead of the inexhaustible well of private cash. Coral Vita hopes to be able to change that by increasing and diversifying supply and income, and going directly to those affected.

As the world starts to open back up, Coral Vita hopes to be able to rely again on eco-tourism, with people coming by the coral farm as they might go to a hatchery or wildlife reserve. That helps balance far-flung income and projects with more local ones (and connects the company to smaller communities like those where it’s based).

While things were still locked down, the company took the opportunity to allow distant support for its local operations, however, by expanding its “adopt a coral” campaign. Anyone who’s contributed to one of these for an endangered animal or ravaged forest will be familiar with how it works, but until earlier this year Coral Vita hadn’t actively pursued the concept.

“We’re trying to transform the space away from grants and aid — we’re selling to customers that depend on the ecosystems of reefs,” Teicher said. “If you’re a hotel that relies on scuba or snorkel tourists, if you’re a coastal property owner or insurer, a government, a development bank, a cruise line, you can hire Coral Vita to restore the reefs that you depend on.”

This superficially mercenary business model where commercially important reefs get priority wouldn’t be necessary, of course, if governments and industry hadn’t systematically neglected these reefs to begin with. Not that privately funded projects are somehow fundamentally tainted, but this type of restoration work tends to be seen as the milieu of nonprofits and government agencies. One might consider this approach a direct, if late, tax that cuts out the government middle man.

The fact is this is globally crucial work that needs to start now, not in five or 10 years when the correct conservation funds are organized by concerned parties. Every month counts when reefs are actively deteriorating, and private money is the only realistic option to scale up fast and do what needs to be done. Plus, as the process becomes cheaper, it becomes easier to fund projects without commercial backing.

Corals grow in a tank at Coral Vita in the Bahamas.

Image Credits: Coral Vita

“On top of that is the ability to innovate,” added Teicher. “What we’re trying to do with this round is to make advances to the science and engineering, including 3D printing and robotics in the process. We’re launching R&D projects not just for restoration but protection.”

He cited Tom Chi, co-founder of Google X and an early advisor and investor, as someone who has pushed on the automation side, comparing the industry to agriculture, where robotics is currently having a transformative effect.

Proving out the scalable land-based farms opens up the possibility of a global presence, as well — lowering costs and lead times for corals to be brought to where they’re needed.

“We’re at a point where we need to rethink adaptation and how to fund it,” said Teicher. “The two-year plan is to launch more farms in other countries — ultimately we want them in every nation with reefs and for this to be the biggest coral farm that ever existed.”

Of course he, like most, would rather that restoration never had to happen in the first place. If people would stop the practices that kill reefs, it would certainly help — though as with most of these global-scale problems, stopping the behavior doesn’t mean the problem disappears. Coral farming will still be crucial for recovery, just as other mitigations and contributions will be needed to help nature reestablish balance, or at least something approaching balance.

Leading the $2 million round was the environment-focused Builders Collective, with participation from Apollo Projects’ Max Altman and baseball’s Max and Erica Scherzer. Earlier investors (in a pre-seed or “seed one” round) include the Sustainable Ocean Alliance, Tom Chi as mentioned, Adam Draper, Yale University, and Sven and Kristin Lindblad.

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Chronosphere nabs $43M Series B to expand cloud native monitoring tool

Chronosphere, the scalable cloud native monitoring tool launched in 2019 by two former Uber engineers, announced a $43.4 million Series B today. The company also announced that their service was generally available starting today.

Greylock, Lux Capital and venture capitalist Lee Fixel, all of whom participated in the startup’s $11 million Series A in 2019, led the round with participation from new investor General Atlantic. The company has raised $54.4 million.

The two founders, CEO Martin Mao and CTO Rob Skillington, created the open-source M3 monitoring project while they were working at Uber, and left in 2019 to launch Chronosphere, a startup based on that project. As Mao told me at the time of the A round, the company wanted to simplify the management of running the open source project:

M3 itself is a fairly complex piece of technology to run. It is solving a fairly complex problem at large scale, and running it actually requires a decent amount of investment to run at large scale, so the first thing we’re doing is taking care of that management,

He said that the company spent most of last year iterating the product and working with beta customers, adding that they certainly benefited from building the commercial service on top of the open-source project.

“I think we’re lucky that we have the foundation already from the open-source project, but we really wanted to focus a lot on building a product on top of that technology and really have this product be differentiated, so that was most of the focus of 2020 for us,” he said.

Mao points out that he and Skillington weren’t looking for this new round of funding as they still had money left from the A round, but the company’s previous investors approached them and they decided to strike to add additional money to the balance sheet, which would help grow the company, attract employees and help reassure customers they had plenty of capital to continue building the product and the company.

As the company has developed over the last year, it has been adding employees at a rapid clip, growing from 13 at the time of the A round in 2019 to 50 today with plans to double that by the end of next year. Mao says the founders have been thinking about how to build a diverse company from its early days.

“So [ … ] beginning last year we were making sure we were hiring the right leaders, and the right recruiting team who also care about diversity, then following that we made company-wide goals and targets for both gender and ethnic diversity, and then [we have been] holding ourselves accountable on these particular goals and tracking against them,” Mao said.

The company has been spread out from the beginning, even before COVID, with offices in Seattle, New York and Lithuania, and that has helped in terms of having a broader base to recruit from. Mao wants to remain mostly remote whenever it’s possible to return to the office, but maintain hubs on each coast where employees can meet and see each other in person.

With the product generally available today, the company will look to expand its customer base, and with the open-source project to drive interest, they have a proven way to attract new customers to the commercial product.

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Niantic buys competitive gaming platform Mayhem

Pokémon GO creator Niantic has acquired a small SF gaming startup building a league and tournament organization platform to help gamers create their own communities around popular titles.

Mayhem was in Y Combinator’s winter 2018 batch and went on to raise $5.7 million in funding, according to Crunchbase. Other backers include Accel, which led the startup’s Series A in 2018, Afore Capital and NextGen Venture Partners.

The startup’s focus has shifted quite a bit since its initial YC debut, when it announced a service called Visor that would analyze video of esports gameplay and coach users on how they could improve their performance. The company has seemed to shift its focus wholly to community tools to help gamers find matches and organize tournaments for games like Overwatch on its platform.

Terms of the acquisition weren’t disclosed by Niantic .

The “majority” of Mayhem’s team will be joining Niantic with the startup’s CEO Ivan Zhou landing in the company’s Social Platform Product team while the rest of the team joins Platform Engineering.

In a statement, Niantic asserts that the acquisition “reinforces our commitment to real-world social as the centerpiece of our mission.”

Read a deep dive of Niantic on Extra Crunch

Most of Niantic’s acquisitions of late have focused on augmented reality backend technologies, so it’s interesting to see them buying tech that focuses on community organization.

Pokémon GO continues to be Niantic’s cash cow, though the company hasn’t seen the same levels of viral success with subsequent releases where organic growth hasn’t been quite as easy to come by. Buying a startup building community tools suggests the company is ready to bring in some outside tech to push their own efforts forward as they strive to create a broader platform for their AR ambitions and more standalone hits of their own.

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The big question on every startup’s mind for 2021

My big question for 2021, and the one that is on every startup’s mind, is how will a cataclysmic event such as a global pandemic show up in post-pandemic innovation? I think we’re in the early innings of seeing what “aha moments” have materialized into companies. And we won’t know the pandemic’s true impact on our psyches until the dust settles and we have an opportunity to reflect.

We do know it will be fascinating to watch. In 2020, innovators and investors were forced to stand still, and witness cracks, fractures and rubble in society in a way like never before. It was a humbling year that, for much of the tech community, was mostly spent inside, away and alone.

One reaction I’ve noticed so far — that isn’t necessarily new but comes with new weight — is a rush of innovation that focuses on reducing friction. Take trends like the rise of building in public or the unbundling of venture capital. Or remote work’s shift from enabling communication to now needing to enable passive and active collaboration. Apply the same idea to mental health, education and fitness. Heck, we’re even seeing people take the Y Combinator format and apply it to anything that makes sense, from helping operators turn into investors to helping employees try to turn their side gig into a full-time company.

While these movements didn’t begin because of the coronavirus, they all seem to have a huge, pandemic-sized asterisk next to it.

It would be easy to dismiss these movements as small and inconsequential. But, as my colleague and fellow Equity co-host Danny Crichton pointed out this week, “sometimes the most important changes in venture and startups more generally have come from lowering that last bit of friction to action.”

Lowering friction feels like the mantra with which we all need to enter 2021.

I already have hope that innovation will come from a more diverse set of people, whether it’s in a hacker house for undergraduate women or a student-founded service that matches undergraduate students to nonprofits. So, as we enter the new year — and bear with me here — I urge you to be optimistic.

The last year in tech hasn’t left people exhausted and hopeless, it’s left them energized and ready.

Maze, computer artwork. (Image Credits: Pasieka / Getty Images)

Will the second time be the charm for Qualtrics?

When SAP announced that Qualtrics was getting spun out in July, the full-circle moment made the Equity podcast crew jump to our mics with guesses around why. Now, months later, there’s a new S-1 filing, and more to color in. Alex Wilhelm broke down the Utah-based unicorn’s numbers, noting that it’s the second time Qualtrics has filed.

Will the second time be the charm that Qualtrics needs to actually go public this time around? I’ll let you make the call yourself once you sift through Alex’s analysis of the valuation and financials.

Blackboard Business Strategy Concept. (Image Credits: hanibaram / Getty Images)

Miami, Substack and Clubhouse

If those three words in a single subhed elicit a certain reaction from you, Danny Crichton has a bone to pick with you. He wrote a piece this week about tech’s cynicism around anything new, underscoring how Miami’s future as a tech hub, Substack’s future as a replacement for traditional journalism and Clubhouse’s future as a social media disruptor have come under fire as expected:

The cynicism of immediate perfection is one of the strange dynamics of startups in 2020. There is this expectation that a startup, with one or a few founders and a couple of employees, is somehow going to build a perfect product on day one that mitigates any potential problem even before it becomes one. Maybe these startups are just getting popularized too early, and the people who understand early product are getting subsumed by the wider masses who don’t understand the evolution of products?

Danny’s argument is to give these companies a little more grace to execute on a vision they themselves are not even close to scratching the surface of. When it comes to holding specific decision-makers and businesses to a certain standard, I prefer a more fluid conversation. But I do agree that writing off a business because it hasn’t done everything correctly from the start can hurt progress. It’s easy to be grumpy, but why not choose to be an optimist? Tell me your optimistic bets by responding to this newsletter or tweeting me @nmasc_.

Skyline of downtown Miami, Florida looking toward the Brickell neighborhood on Biscayne Bay. Brickell is one of the largest financial districts in the United States and also has many high-rise residential condominium and apartment towers. (Image Credits: John Coletti / Getty Images)

And some good news

Speaking of humbling moments and optimism, our own Sarah Perez wrote a piece this week about EarlyBird, an app that lets families and friends gift investments to children. While Acorns and Stash have similar offerings, EarlyBird is bringing a fresh UX play to financial literacy, freedom and education. There’s a ton of work left to be done, hurdles to deal with, and giant unicorns to compete with. EarlyBird, however, is only weeks old, so there’s much to watch out for.

VP Caleb Frankel, now EarlyBird COO, explained the early inspiration:

“This all started with a problem I experienced years ago when my beautiful baby niece was born. I found myself head over heels and spending hundreds and hundreds of dollars on just the most ridiculous stuff — pretty much just junk gifts,” he says. “I wanted to have a larger impact in her life and something that she could really use when she grew up.”

Crowdfunding Concept Investment into Idea or Business Startup

Image Credits: oxygen (opens in a new window) / Getty Images

Around TechCrunch

Attending CES 2021? TechCrunch wants to meet your startup

Gift Guide: Last-minute subscriptions to keep the gifts going all year

Across the week

Seen on Extra Crunch

How artificial intelligence will be used in 2021

On the diversity front, 2020 may prove a tipping point

The 2020 boom in climate tech SPACs

2021 will be a calmer year for semiconductors and chips (except for Intel)

Understanding Europe’s big push to rewrite the digital rulebook

Seen on TechCrunch

China lays out ‘rectification’ plan for Jack Ma’s fintech empire Ant

NSO used real people’s location data to pitch its contact-tracing tech, researchers say

India’s slow 2020 told through dollars and cents

An earnest review of a robotic cat pillow

@EquityPod

The Equity pod put together a 2021 predictions episode (with Chris Gates, our producer, making a guest appearance on the mic as well!). We talk about IPO candidates, San Francisco and the future of drugs.

2020 brought several million downloads to the podcast, and we’re super thankful to all of y’ all for tuning in. This year will be even bigger, better and, hey, maybe we’ll even get to make fun of each other in person too.

Till next week,

Natasha Mascarenhas

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Looking to decarbonize the metal industry, Bill Gates-backed Boston Metal raises $50 million

Steel production accounts for roughly 8% of the emissions that contribute to global climate change. It is one of the industries that sits at the foundation of the modern economy and is one of the most resistant to decarbonization.

As nations around the world race to reduce their environmental footprint and embrace more sustainable methods of production, finding a way to remove carbon from the metals business will be one of the most important contributions to that effort.

One startup that’s developing a new technology to address the issue is Boston Metal. Previously backed by the Bill Gates-financed Breakthrough Energy Ventures fund, the new company has just raised roughly $50 million of an approximately $60 million financing round to expand its operations, according to a filing with the Securities and Exchange Commission.

The global steel industry may find approximately 14% of its potential value at risk if the business can’t reduce its environmental impact, according to studies cited by the consulting firm McKinsey & Co.

Boston Metal, which previously raised $20 million back in 2019, uses a process called molten oxide electrolysis (“MOE”) to make steel alloys — and eventually emissions-free steel. The first close of the funding actually came in December 2018 — two years before the most recent financing round, according to Tadeu Carneiro, the company’s chief executive.

Over the years since the company raised its last round, Boston Metal has grown from eight employees to a staff that now numbers close to 50. The Woburn, Massachusetts-based company has also been able to continuously operate its three pilot lines producing metal alloys for over a month at a time.

And while the steel program remains the ultimate goal, the company is quickly approaching commercialization with its alloy program, because it isn’t as reliant on traditional infrastructure and sunk costs according to Carneiro.

Boston Metal’s technology radically reimagines an industry whose technology hasn’t changed all that much since the dawn of the Iron Age in 1200 BCE, Carneiro said.

Ultimately the goal is to serve as a technology developer licensing its technology and selling components to steel manufacturers or engineering companies that will ultimately make the steel.

For Boston Metal, the next steps on the product road map are clear. The company will look to have a semi-industrial cell line operating in Woburn by the end of 2022, and by 2024 or 2025 hopes to have its first demonstration plant up and running. “At that point we will be able to commercialize the technology,” Carneiro said.

The company’s previous investors include Breakthrough Energy Ventures, Prelude Ventures and the MIT-backed “hard-tech” investment firm, The Engine. All of them came back to invest in the latest infusion of cash into the company along with Devonshire Investors, the private investment firm affiliated with FMR, the parent company of financial services giant, Fidelity, which co-led the deal alongside Piva Capital and another, undisclosed investor.

As a result of its investment, Shyam Kamadolli will take a seat on the company’s board, according to the filing with the SEC.

MOE takes metals in their raw oxide form and transforms them into molten metal products. Invented at the Massachusetts Institute of Technology and based on research from MIT Professor Donald Sadoway, Boston Metal makes molten oxides that are tailored for a specific feedstock and product. Electrons are used to melt the soup and selectively reduce the target oxide. The purified metal pools at the bottom of a cell and is tapped by drilling into the cell using a process adapted from a blast furnace. The tap hole is plugged and the process then continues.

One of the benefits of the technology, according to the company, is its scalability. As producers need to make more alloys, they can increase production capacity.

“Molten oxide electrolysis is a platform technology that can produce a wide array of metals and alloys, but our first industrial deployments will target the ferroalloys on the path to our ultimate goal of steel,” said Carneiro, the company’s chief executive, in a statement announcing the company’s $20 million financing back in 2019. “Steel is and will remain one of the staples of modern society, but the production of steel today produces over two gigatons of CO2. The same fundamental method for producing steel has been used for millennia, but Boston Metal is breaking that paradigm by replacing coal with electrons.”

No less a tech luminary than Bill Gates himself underlined the importance of the decarbonization of the metal business.

Boston Metal is working on a way to make steel using electricity instead of coal, and to make it just as strong and cheap,” Gates wrote in his blog, GatesNotes. Although Gates did have a caveat. “Of course, electrification only helps reduce emissions if it uses clean power, which is another reason why it’s so important to get zero-carbon electricity,” he wrote.

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How to convert customers with subscription pricing

The lure of subscription pricing is the guarantee of recurring revenue for your business. Once a customer flips the switch to turn on your subscription, it’s easy money:

  • Easy to recognize your revenue.
  • Easy to determine your margins and profits.
  • Easy to enhance your product and extend that revenue out for months, even years.

While that’s true, converting a subscription customer isn’t as simple as flipping a switch. You can build a platform, launch with fanfare, offer all sorts of incentives and trials to attract potential customers — and watch as they disengage and lapse into limbo.

Contrary to popular belief, subscription pricing doesn’t work because of the lower price point that a monthly installment allows.

That’s the actual guarantee that comes with subscription pricing, which will happen unless you cultivate a funnel that catches potential subscribers as soon as they learn about your product and follows them until their very last sign-in.

I built my first subscription-model product in 1999. I’m currently in early-access on my latest, and I’ve launched a bunch more along the way.

While the customer dynamic has changed over the last 20 years, the conversion process has not. In fact, it’s actually gotten easier to convert and retain customers through the subscription funnel.

Here’s what I’ve learned.

Why subscription pricing works

Subscription pricing is a hot trend in just about every business in every industry. Pay-as-you-go is the new normal from software to retail to service.

In my mind, the major shift occurred when mobile phones started pricing unlimited usage per period instead of fixed or cost per minute. Once usage limits were removed, use cases exploded and the promise of a truly mobile computer was finally realized.

Makers of all stripes learned that lesson: From razors to video streaming to accounting software, pricing models have emerged that focus on time periods instead of units.

But contrary to popular belief, subscription pricing doesn’t work because of the lower price point that a monthly installment allows. It’s effective because a subscription reorients each customer’s mind from product function to value proposition.

I don’t care what kind of German engineering went into my razor blades, as long as I have working blades when I need them.

As an entrepreneur, you probably use at least one digital subscription service to build your own product and company, if not several. In fact, just to get to the MVP of my new project, I subscribed to AWS, MailChimp, Zapier and Bubble. I’m still on the free tier of a few more services for some lower-priority features. There’s a few more I quit or never tried.

Thus, you know that value prop plays a big part of whether the customer will pay and stay. So reinforcing your value proposition should play a big part in every level of your customer funnel.

You must catch and track customers to be effective

A subscription-pricing model without an ability to track the steps in the conversion funnel will result in all the headaches of subscription pricing without any of the benefits.

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5 questions about 2021’s startup market

Welcome to 2021, a year that could extend 2020’s startup market disruptions and excesses — or change patterns that previously performed well for early-stage tech companies and their investors.


The Exchange explores startups, markets and money. Read it every morning on Extra Crunch, or get The Exchange newsletter every Saturday.


As we turn the page, I have a number of questions worth raising as we muck into 2021.

Each relates to a 2020 change that is expected to persist, by either the general market or those bullish on startups. I want to know what would need to change to shake up what became the new normal last year. After all, it’s precisely when it feels like nothing could shake up a downturn (or a boom) that things often do.

Today, let’s discuss seed deals, venture investing cadence, the resulting valuation pressures from rapid-fire bets, current IPO expectations and what happens to software sales when remote work begins to fade.

1. How long can seed deal-making stay hot?

As 2020 came to a close, Natasha Mascarenhas and I reported on seed investing’s strong year and its especially strong second half. How long can that pace keep up?

Nearly all our questions today deal with the endurance of certain conditions, namely: how long the market can keep parts of startup land red-hot.

When it comes to seed deal-making, Q1 and Q2 2020 saw similar levels of investment in the United States. But Q3 proved explosive, with money invested into domestic seed deals rising from around $1.5 to $1.6 billion during the first two quarters to $2.2 billion in the July-September period.

Q4 numbers are yet to fully come in, but it’s clear that private investors were incredibly bullish on early-stage startups in the second half of 2020. How long can that keep up? I think the answer is for a while yet, as investors have shown scant enthusiasm for slowing down their dealmaking cadence.

While cadence remains hot generally, seed deals should stay heated as the number of investors who are willing to invest early has increased.

Which brings us to our second question:

2. How long can investors keep writing such quick checks?

A theme that cropped up in the second half of 2020 was the pace at which investors were conducting venture capital deals. This was for a few reasons. To start, venture capitalists have raised larger funds in recent years, meaning that they need larger returns to make the math work out. This led to many investors putting money to work in younger and younger companies, hoping to get in early on a big win. That setup led to more deal competition and faster deal-making.

How? Two things. Investors who were already on a startup’s cap table — already part-owners, in other words — led preemptive rounds, in part to get ahead of other investors who might want to poach the succeeding deal. Other investors, knowing this, seemed to do the same math and move even faster, and earlier, to get around the defense.

So how long can the trend keep up? Given that many big VC firms raised in 2020, many startups picked up some tailwinds from the COVID-19 economy and exits have been strong, forever? Until something stops things? Think of it as Newton’s First Law of startup investing.

What could be the sudden impact to shake up the current set of conditions boosting the pace at which seed and later deals occur? An asteroid strike is probably too extreme, but inertia is one hell of a drug and markets love to stay happy.

Moving along, all the competition to get money to work in hot startups now has had another effect than the mere speed of deal-making; it has also pushed prices higher.

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Color raises $167 million funding at $1.5 billion valuation to expand ‘last mile’ of US health infrastructure

Healthcare startup Color has raised a sizable $167 million in Series D funding round, at a valuation of $1.5 billion post-money, the company announced today. This brings the total raised by Color to $278 million, with its latest large round intended to help it build on a record year of growth in 2020 with even more expansion to help put in place key health infrastructure systems across the U.S. — including those related to the “last mile” delivery of COVID-19 vaccines.

This latest investment into Color was led by General Catalyst, and by funds invested by T. Rowe Price, along with participation from Viking Global investors as well as others. Alongside the funding, the company is also bringing on a number of key senior executives, including Claire Vo (formerly of Optimizely) as chief product officer, Emily Reuter (formerly of Uber, where she played a key role in its IPO process) as VP of Strategy and Operations, and Ashley Chandler (formerly of Stripe) as VP of Marketing.

“I think with the [COVID-19] crisis, it’s really shone the light on that lack of infrastructure. We saw it multiple times, with lab testing, with antigen testing and now with vaccines,” Color CEO and co-founder Othman Laraki told me in an interview. “The model that we’ve been developing, that’s been working really well and we feel like this is the opportunity to really scale it in a very major way. I think literally what’s happening is the building of the public health infrastructure for the country that’s starting off from a technology-first model, as opposed to, what ends up happening in a lot of industries, which is you start off taking your existing logistics and assets, and add technology to them.”

Color’s 2020 was a record year for the company, thanks in part to partnerships like the one it formed with San Francisco to establish testing for healthcare workers and residents. Laraki told me they did about five-fold their prior year’s business, and while the company is already set up to grow on its own sustainably based on the revenue it pulls in from customers, its ambitions and plans for 2021 and beyond made this the right time to help it accelerate further with the addition of more capital.

Laraki described Color’s approach as one that is both cost-efficient for the company, and also significant cost-saving for the healthcare providers it works with. He likens their approach to the shift that happened in retail with the move to online sales — and the contribution of one industry heavyweight in particular.

“At some point, you build Amazon — a technology-first stack that’s optimized around access and scale,” Laraki said. “I think that’s literally what we’re seeing now with healthcare. What’s kind of getting catalyzed right now is we’ve been realizing it applies to the COVID crisis, but also, we started actually working on that for prevention and I think actually it’s going to be applying to a huge surface area in healthcare; basically all the aspects of health that are not acute care where you don’t need to show up in hospital.”

Ultimately, Color’s approach is to rethink healthcare delivery in order to “make it accessible at the edge directly in people’s lives,” with “low transaction costs,” in a way that’s “scalable, [and] doesn’t use a lot of clinical resourcing,” Laraki says. He notes that this is actually very possible once you reasses the problem without relying on a lot of accepted knowledge about the way things are done today, which result in a “heavy stack” versus what you actually need to deliver the desired outcomes.

Laraki doesn’t think the problem is easy to solve — on the contrary, he acknowledges that 2021 is likely to be even more difficult and challenging than 2020 in many ways for the healthcare industry, and we’ve already begun to see evidence of that in the many challenges already faced by vaccine distribution and delivery in its initial rollout. But he’s optimistic about Color’s ability to help address those challenges, and to build out a “last mile” delivery system for crucial care that expands accessibility, while also making sure things are done right.

“When you take a step back, doing COVID testing or COVID vaccinations … those are not complex procedures at all — they’re extremely simple procedures,” he said. “What’s hard is doing them massive scale and with a very low transaction cost to the individual and to the system. And that’s a very different tooling.”

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It’s not just you, Slack is struggling this morning

Slack did its best to ease the working world back into their jobs this morning by breaking, ensuring that everyone’s return to the grind would be as chaotic and unproductive as possible.

Precisely when the downtime began is not clear, though problems amongst the TechCrunch staff began a little after 10 o’clock in the morning. Slack itself posted at 10:14 a.m. Eastern Time that there was a problem:

Downtime issues are not new for the workplace chat application that went public in mid-2019, before announcing a deal to sell itself to Salesforce toward the end of 2020. TechCrunch covered the service’s uptime issues in 2020, 2019, 2018, 2017 and so forth.

The downtime is embarrassing, as Slack is in the midst of selling itself for a hefty check. For a service designed to help folks work, falling apart precisely when the users — customers! — you serve are trying to gear back up for a working year is simply awful.

I suppose we can call one another until Slack is back up.

To close, here’s the view from Redmond, with its competing Teams product:

Update: Slack sent TechCrunch a statement, saying the following:

Our teams are aware and are investigating the issue. We know how important it is for people to stay connected and we are working hard to get everyone running as normal. For the latest updates please keep an eye on @slackstatus and status.slack.com.

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Equity Monday: Unionization at Alphabet, Tesla’s delivery achievement and CRED raises $81M

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast where we unpack the numbers behind the headlines.

This is Equity Monday, our weekly kickoff that tracks the latest private market news, talks about the coming week, digs into some recent funding rounds and mulls over a larger theme or narrative from the private markets. You can follow the show on Twitter here and myself here — and don’t forget to check out the second of our two holiday eps, the most recent looking at what we think might happen this year.

What did we get into today? A great question. Here’s the rundown:

Mostly we’re still making sure that our brains still work and that the return of work really is here. Taking a break was nice. Now the news is coming back, so we are as well. Hugs, and chat Thursday.

Equity drops every Monday at 7:00 a.m. PST and Thursday afternoon as fast as we can get it out, so subscribe to us on Apple PodcastsOvercastSpotify and all the casts.

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