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Crypto’s second bubble, Juul has 60 days and three Chinese IPOs

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast where we unpack the numbers behind the headlines.

After a long run of having guests climb aboard each week, we took a pause on that front, bringing together three of our regular hosts instead: Connie Loizos, Danny Chrichton, and myself.

Despite the fact that there were just three of us instead of the usual four, we got through a mountain of stuff. Which was good as it was a surprisingly busy week, and we didn’t want to leave too much behind.

Up top we dug into the latest in the land of crypto, which Danny had politely summarized for us in an article. The gist of his argument is that the analogies relating crypto as an industry to the Internet may work, but most people have their timelines wrong: Crypto isn’t like the Internet in the 90s, perhaps. More like the 80s.

On the same topic, crypto companies formed a team lobbying effort, and a high-flying crypto fund is struggling to once again post strong profit figures.

Moving along, Juul is back in the news. Not, however, for raising more money or posting quick growth. Well, sort of the latter, as the government is after it. The Food and Drug Administration has put Juul on a countdown to get its act together regarding teens and smoking. That the financially impressive unicorn is in as much trouble as it is, is nearly surprising.

Finally, we ran through the three most recent Chinese IPOs that hit our radar. Here they are:

  • Meituan Dianping: The Tencent-backed group buying, delivery, and everything company raised over $4 billion in its debut, which was impressive, but also short of expectations. The firm won’t begin trading until the 20th, but it’s one more massive deal that got done in 2018.
  • 111: We spent a minute on the show discussing what counts as a technology company thanks to 111. We voted that the Chinese online-to-offline pharmacy startup did in fact count. So, it’s in our list. Some notes on its debut can be found here.
  • NIO: Finally on our list was NIO, a Chinese electric car company with, as we have discussed on Equity before, a shockingly short history of revenue generation. Whether the company is a gamble or not, it did raise $1 billion in its own offering. And its stock is off like a rocket to boot.

And that was the end of things. Thanks for sticking with us, as always. Speaking of which, our 100th episode is coming up. Who should we bring onto the show to celebrate?

Equity drops every Friday at 6:00 am PT, so subscribe to us on Apple PodcastsOvercast, Pocket Casts, Downcast and all the casts.

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The iPhone XR shows Apple admitting 3D Touch is a failure

Remember 3D Touch? Unless you’re a power iOS user you probably don’t. Or, well, you’d rather not. It’s been clear for some time now that the technology Apple lauded at its 2015 unveiling as the “next generation of multi-touch” most certainly wasn’t. For the mainstream iPhone user it’s just that annoying thing that gets in the way of what you’re actually trying to do.

What Apple actually made with 3D Touch is the keyboard shortcut of multi-touch. Aka a secret weapon for nerds only.

Pro geeks might be endlessly delighted about being able to learn the secrets of its hidden depths, and shave all-important microseconds off of their highly nuanced workflows. But everyone else ignores it.

Or at least tries to ignore it — until, in the middle of trying to do something important they accidentally trigger it and get confused and annoyed about what their phone is trying to do to them.

Tech veterans might recall that BlackBerry (remember them?!) tried something similarly misplaced a decade ago on one of its handsets — unboxing an unlovely (and unloved) clickable touchscreen, in the one-off weirdo BlackBerry Storm.

The Storm didn’t have the iconic physical BlackBerry keyboard but did have a touchscreen with on-screen qwerty keys you could still click. In short, madness!

Safe to say, no usage storms resulted then either — unless you’re talking about the storm of BlackBerry buyers returning to the shop demanding a replacement handset.

In Apple’s case, the misstep is hardly on that level. But three years on from unveiling 3D Touch, it’s now ‘fessing up to its own feature failure — as the latest iPhone line-up drops the pressure-sensing technology entirely from the cheapest of the trio: The iPhone XR.

The lack of 3D Touch on the XR will help shave off some manufacturing cost and maybe a little thickness from the device. Mostly though it shows Apple recognizing it expended a lot of engineering effort to make something most iPhone users don’t use and don’t want to use — given, as TC’s Brian Heater has called it, the iPhone XR is the iPhone for the rest of us.

It isn’t a budget handset, though. The XR does pack Apple’s next-gen biometric technology, Face ID, for instance, so contains a package of sophisticated sensor hardware lodged in its own top notch.

That shows Apple is not cheaping out here. Rather it’s making selective feature decisions based on what it believes iPhone users want and need. So the clear calculation in Cupertino is lots of iPhone users simply don’t need 3D Touch.

At the same time, company execs heaped praise on Face ID at its event this week, saying the technology has proved wildly popular with users. Yet they glossed over the simultaneous depreciation of 3D Touch at the end of the iPhone line without a word of explanation.

Compare the two technologies and it’s easy to see why.

Face ID’s popularity is hardly surprising. It’s hard to think of a simpler interaction than a look that unlocks.

Not so fiddly 3D Touch — which requires a press that’s more than a tap and kind of akin to a push or a little shove. Push too softly and you’ll get a tap which takes you somewhere you weren’t trying to go. But go in too hard from the start and the touchscreen starts to feel like work and/or wasted effort.

On top of that the sought for utility can itself feel pointless — with, for example, content previews that can be horribly slow to load, so why not just tap and look at the email in the first place?

With all the fingering and faffing around 3D Touch is like the Goldilocks of user interfaces: Frustration is all but guaranteed unless you have an awful lot of patience to keep going and going until you get it just right. And who, but power users, can be bothered with that?

For the ‘everyman’ iPhone XR, Apple has swapped 3D Touch for a haptic feedback feature (forgettably named Haptic Touch) — that’s presumably mostly intended to be a sticking plaster to smooth out any fragmentation cracks across the iPhone estate, i.e. in the rare instances where developers have made use of 3D Touch to create in-app shortcuts that people do actually want to use.

If, as we’ve suggested, the iPhone XR ends up being the iPhone that ships in serious quantities there will soon be millions of iOS users without access to 3D Touch at all. So Apple is relegating the technology it once called the future of multi-touch to what it really was: An add-on power feature for pro users.

Pro users are also the people most likely to be willing to spend the biggest bucks on an iPhone — and so will happily shell out to own the iPhone XS or XS Max (which do retain 3D Touch, at least for now).

So while 3D Touch might keep incrementally helping to shift a few extra premium iPhones at the top of the range, it isn’t going to be shifting any paradigms.

Multitouch — combined with generous screen real estate — has been more than good enough on that front.

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Nintendo finally announces some new games for the Switch

Nintendo is at last (at last!) bringing some new content to the Switch! Yes!

In a Nintendo Direct, the company let fly a number of games and a couple of original titles. The biggest Nintendo-produced titles we had glimpses of are a new Animal Crossing in development for the Switch and Luigi’s Mansion 3.

We learned next to nothing about the new Animal Crossing, other than that it’s coming in 2019, but we did get to see some gameplay from the latest chapter of Luigi’s only titular adventure in the Nintendo world. Luigi’s Mansion 3 seems to follow in the ghost-vacuuming footsteps of its predecessors with the bizarre camera angles and all. It’s also heading to the Switch stage in 2019, setting up a couple of Nintendo titles for us to look forward to next year, possibly alongside Metroid Prime 4 (?).

Other familiar additions to the Switch include a port of the Wii U game New Super Mario Bros. U Deluxe coming in January and Yoshi’s Crafted World coming in spring 2019.

Aside from the Nintendo-made titles, fans were served up a big surprise with the announcement that some recent and old-school Final Fantasy titles are coming to the Switch. Final Fantasy VII, IX, X, X-2 HD Remaster and XII are all arriving in 2019.

There are about a dozen other incoming titles (several of which are remasters), including EA SPORTS FIFA 19, Starlink: Battle for Atlas, Diablo III: Eternal Collection, Mega Man 11, Katamari Damacy REROLL and plenty of others that you can jump through in the Direct below.

The Nintendo Switch is a fantastic system, and while it has a lot going for it, I barely have any games to play for it anymore. It’s not all that out of character for Nintendo to delay the hell out of the instant gratification its customers want, but the Switch has had a particularly stuttered content rollout since its launch. Hopefully the company can pick up a little more consistent cadence as it gets more third-party studios onboard.

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Nintendo’s NES Switch controllers activate the nostalgia centers (and wallets) of retro gamers

The news that Nintendo would be adding NES games to the Switch as part of its paid online service had a mixed reception, but the company has completely made up for this controversial decision by releasing wireless NES controllers with which to play those games. At $60 they’re a bit steep, but come on. You know you’re going to buy them eventually. Probably next week.

The controllers were revealed during the latest Nintendo Direct video news dump, alongside a host of other nostalgia bombs, like a new Animal Crossing and about a million Final Fantasy ports. But first the details of those sweet, sweet controllers.

They’re definitely NES-style down to the buttons, meaning they aren’t going to replace your existing Switch Joy-Cons. So why do they cost so much? Because Nintendo. At least they’re wireless and they charge up by slotting onto the Switch’s sides like Joy-Cons. And they do have shoulder buttons, though, for some reason.

You’ll be able to pre-order a two-pack starting on the 18th for $60, which also happens to be the launch date for Nintendo Switch Online. Yeah, it’s time to fork out for that online play Nintendo has generously given away for so long.

Fortunately, as you may remember from previous announcements, the cost is pretty low; $20 per year, and it gets you online game access and a growing library of NES classics. Ten of those games were confirmed before, but 10 more were added to the list today.

So at launch you’ll be able to play:

  • Balloon Fight
  • Dr Mario
  • Mario Bros.
  • Super Mario Bros.
  • Super Mario Bros. 3
  • Donkey Kong
  • Ice Climber
  • The Legend of Zelda
  • Tennis
  • Soccer
  • Baseball
  • Double Dragon
  • Excitebike
  • Ghosts ‘n Goblins
  • Gradius
  • Ice Hockey
  • Pro Wrestling
  • River City Ransom
  • Tecmo Bowl
  • Yoshi

The service will also enable cloud backups of saves and possible special deals down the line. It sounds like it’s basically a must-have, although plenty of people are angry that their virtual console games have been essentially stolen back from them. At least we have the NES and SNES Classic Editions.

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The funding mirage: How to secure international investment from emerging markets

Jose Deustua
Contributor

Jose Deustua is the managing director of Peruvian accelerator UTEC Ventures, the organization behind Peru’s largest investor event, the Peru Venture Capital Conference.

Looking for funding as a startup in Latin America is a lot like looking for a watering hole in the middle of the desert. You know it’s out there, but finding it in time is a life or death situation.

Granted, venture capital investment in the region is at an all-time high, with leading firms like Andreessen Horowitz, Sequoia Capital and Accel Partners having made inaugural investments in markets like Colombia, Brazil and Mexico, respectively. But, at the same time, while startup founders might be tantalized by the news of big investments happening around them, as many of them get closer to the funding stage themselves, they often realize it’s nothing but a mirage.

And this isn’t just a problem in Latin America. All over the world, startups are struggling to find investment, as VCs are investing more money in fewer deals in the endless search for the next unicorn. Due to a dwindling number of VC deals in both the United States and Europe, even entrepreneurs in established ecosystems are having to look further afield for the resources they need to build their businesses, bringing many of them to emerging markets like Latin America.

Fortunately, whether you’re a local or foreign founder in an emerging market, there is a way to quench your thirst for the international investment that you need to scale your company. Here’s what we recommend to the startups that are part of our UTEC Ventures accelerator program in Peru, and what we’d recommend to you, too.

Find local seed money first

As a startup in an emerging market, the prospect of finding local investment can seem challenging. In fact, this is probably why you’re looking for international investment in the first place. But the truth is, finding local seed money to get started is really the first prerequisite for securing international funding later on.

Last year in Peru, for example, US$7.2 million of seed capital was invested in the country’s startups, with barely over US$1 million coming from international funds. This goes to show that international investors peeking into emerging markets are less active in seed rounds, and more interested in later-stage rounds once a company has better demonstrated its worth.

If you want to attract international investors, you need to be an international startup.

As such, we advise all startups to raise a first or second seed round locally in Peru, and then seek international investors. The same can go for other emerging markets, as well.

To raise these initial rounds, the most important thing is to show that you have a solid team, a business idea that works and has traction with clients chasing your product and that you’re better than any local competition. If you can demonstrate that you meet these requirements, finding local seed capital shouldn’t be too difficult; all you need is a good pitch deck and some patience when networking within local angel groups or at investor events.

Replicate success in a bigger, more competitive market

If you want to attract international investors, you need to be an international startup. In other words, you need to demonstrate that you can sell your product in a bigger, more competitive market before turning the heads of international investors. For startups in Peru and other emerging markets in Latin America, that means successfully expanding to the region’s most developed markets in Mexico, Brazil or Argentina.

Consider, for example, the Colombian courier service Rappi. It wasn’t until after the company expanded its operations to Mexico at the beginning of 2016 that it secured its first major international investment, led by Andreessen Horowitz. The company then went on to close a Series B round just one month later, in addition to a US$130 million venture round at the beginning of this year, led by a German food delivery service with participation from a number of U.S.-based investors.

The same idea goes for emerging markets outside of Latin America, too. In Eastern Europe, which lags behind its western counterpart in terms of VC funding, many entrepreneurs will either set up their businesses in Western European countries from the get-go, or expand there as soon as they’ve achieved product/market fit and demonstrated success in their home countries.

This is a clear demonstration of the broader fact that if you want to start raising money from more developed markets, you generally need to be based in those markets, or at least a market of comparable size. Accordingly, your primary focus when seeking international funding should be to first succeed locally, and then replicate that success in a more developed market — whether that be in the United States, Mexico, Western Europe or anywhere else.

Remember, not all international funding comes from international VCs

While it’s easy to be distracted by the glitz and glamour of securing a round from international VCs, startups have a number of other options at their disposal to secure international funding.

Foreign governments in emerging markets are increasingly stepping up their game with programs designed to bolster their local startup ecosystems as an engine for economic growth. As such, a number of foreign governmental programs have emerged, offering support in the form of equity-free cash to entrepreneurs who decide to set up shop in a given country.

Corporate capital has taken on a very important role in many emerging markets like Latin America.

There are plenty of examples in Latin America alone. Start-Up Chile, for example, offers entrepreneurs up to US$80,000 to launch their businesses in Chile as a launch pad to reach the rest of the world; Parallel18 in Puerto Rico offers entrepreneurs up to US$75,000 to do the same thing; and the Peruvian government plans to announce a similar program to help startups soft launch in Peru with up to US$40,000 at the upcoming Peru Venture Capital Conference.

Startups have another option, as well. Corporate capital, or startup investment from major corporations, has taken on a very important role in many emerging markets like Latin America. In fact, Qualcomm Ventures, the investment arm of U.S.-based tech giant Qualcomm, is the most active global corporate investor in Latin America. Naspers, American Express Ventures and other corporate funds have taken an active interest in the region’s startups, as well.

Together, the growing support of foreign governments and interest from international corporations highlights the fact that securing international funding is in fact possible, and not as hard as you’d expect. Knowing that there are options besides getting an international VC on board, you should take the time to find out which alternatives are available in the markets to which you’re hoping to expand.

So, no matter whether you’re a local or foreign entrepreneur in an emerging market, there’s no reason to give up hope on finding international funding. The key is to think globally and use technology to solve real-world challenges. Then, demonstrate success at home first, and duplicate it later in a bigger market. Resources are available to help you when taking your first step abroad, and if you do it well, you’ll find that the investment wells aren’t dry after all.

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It’s the end of crypto as we know it and I feel fine

Watching the current price madness is scary. Bitcoin is falling and rising in $500 increments with regularity and Ethereum and its attendant ICOs are in a seeming freefall with a few “dead cat bounces” to keep things lively. What this signals is not that crypto is dead, however. It signals that the early, elated period of trading whose milestones including the launch of Coinbase and the growth of a vibrant (if often shady) professional ecosystem is over.

Crypto still runs on hype. Gemini announcing a stablecoin, the World Economic Forum saying something hopeful, someone else saying something less hopeful – all of these things and more are helping define the current market. However, something else is happening behind the scenes that is far more important.

As I’ve written before, the socialization and general acceptance of entrepreneurs and entrepreneurial pursuits is a very recent thing. In the old days – circa 2000 – building your own business was considered somehow sordid. Chancers who gave it a go were considered get-rich-quick schemers and worth of little more than derision.

As the dot-com market exploded, however, building your own business wasn’t so wacky. But to do it required the imprimaturs and resources of major corporations – Microsoft, Sun, HP, Sybase, etc. – or a connection to academia – Google, Netscape, Yahoo, etc. You didn’t just quit school, buy a laptop, and start Snapchat.

It took a full decade of steady change to make the revolutionary thought that school wasn’t so great and that money was available for all good ideas to take hold. And take hold it did. We owe the success of TechCrunch and Disrupt to that idea and I’ve always said that TC was career pornography for the cubicle dweller, a guilty pleasure for folks who knew there was something better out there and, with the right prodding, they knew they could achieve it.

So in looking at the crypto markets currently we must look at the dot-com markets circa 1999. Massive infrastructure changes, some brought about by Y2K, had computerized nearly every industry. GenXers born in the late 70s and early 80s were in the marketplace of ideas with an understanding of the Internet the oldsters at the helm of media, research, and banking didn’t have. It was a massive wealth transfer from the middle managers who pushed paper since 1950 to the dot-com CEOs who pushed bits with native ease.

Fast forward to today and we see much of the same thing. Blockchain natives boast about having been interest in bitcoin since 2014. Oldsters at banks realize they should get in on things sooner than later and price manipulation is rampant simply because it is easy. The projects we see now are the Kozmo.com of the blockchain era, pie-in-the-sky dream projects that are sucking up millions in funding and will produce little in real terms. But for every hundred Kozmos there is one Amazon .

And that’s what you have to look for.

Will nearly every ICO launched in the last few years fail? Yes. Does it matter?

Not much.

The market is currently eating its young. Early investors made (and probably lost) millions on early ICOs but the resulting noise has created an environment where the best and brightest technical minds are faced with not only creating a technical product but also maintaining a monetary system. There is no need for a smart founder to have to worry about token price but here we are. Most technical CEOs step aside or call for outside help after their IPO, a fact that points to the complexity of managing shareholder expectations. But what happens when your shareholders are 16-year-olds with a lot of Ethereum in a Discord channel? What happens when little Malta becomes the de facto launching spot for token sales and you’re based in Nebraska? What happens when the SEC, FINRA, and Attorneys General from here to Beijing start investigating your hobby?

Basically your hobby stops becoming a hobby. Crypto and blockchain has weaponized nerds in an unprecedented way. In the past if you were a Linux developer or knew a few things about hardware you could build a business and make a little money. Now you can build an empire and make a lot of money.

Crypto is falling because the people in it for the short term are leaving. Long term players – the Amazons of the space – have yet to be identified. Ultimately we are going to face a compression in the ICO and, for a while, it’s going to be a lot harder to build an ICO. But give it a few years – once the various financial authorities get around to reading the Satoshi white paper – and you’ll see a sea change. Coverage will change. Services will change. And the way you raise money will change.

VC used to be about a team and a dream. Now it’s about a team, $1 million in monthly revenue, and a dream. The risk takers are gone. The dentists from Omaha who once visited accelerator demo days and wrote $25,000 checks for new apps are too shy to leave their offices. The flashy VCs from Sand Hill have to keep Uber and Airbnb’s plates spinning until they can cash out. VC is dead for the small entrepreneur.

Which is why the ICO is so important and this is why the ICO is such a mess right now. Because everybody sees the value but nobody – not the SEC, not the investors, not the founders – can understand how to do it right. There is no SAFE note for crypto. There are no serious accelerators. And all of the big names in crypto are either goldbugs, weirdos, or Redditors. No one has tamed the Wild West.

They will.

And when they do expect a whole new crop of Amazons, Ubers, and Oracles. Because the technology changes quickly when there’s money, talent, and a way to marry the two in which everyone wins.

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Microsoft acquires Lobe, a drag-and-drop AI tool

Microsoft today announced that is has acquired Lobe, a startup that lets you build machine learning models with the help of a simple drag-and-drop interface. Microsoft plans to use Lobe, which only launched into beta earlier this year, to build upon its own efforts to make building AI models easier, though, for the time being, Lobe will operate as before.

“As part of Microsoft, Lobe will be able to leverage world-class AI research, global infrastructure, and decades of experience building developer tools,” the team writes. “We plan to continue developing Lobe as a standalone service, supporting open source standards and multiple platforms.”

Lobe was co-founded by Mike Matas, who previously worked on the iPhone and iPad, as well as Facebook’s Paper and Instant Articles products. The other co-founders are Adam Menges and Markus Beissinger.

In addition to Lobe, Microsoft also recently bought Bonsai.ai, a deep reinforcement learning platform, and Semantic Machines, a conversational AI platform. Last year, it acquired Disrupt Battlefield participant Maluuba. It’s no secret that machine learning talent is hard to come by, so it’s no surprise that all of the major tech firms are acquiring as much talent and technology as they can.

“In many ways though, we’re only just beginning to tap into the full potential AI can provide,” Microsoft’s EVP and CTO Kevin Scott writes in today’s announcement. “This in large part is because AI development and building deep learning models are slow and complex processes even for experienced data scientists and developers. To date, many people have been at a disadvantage when it comes to accessing AI, and we’re committed to changing that.”

It’s worth noting that Lobe’s approach complements Microsoft’s existing Azure ML Studio platform, which also offers a drag-and-drop interface for building machine learning models, though with a more utilitarian design than the slick interface that the Lobe team built. Both Lobe and Azure ML Studio aim to make machine learning easy to use for anybody, without having to know the ins and outs of TensorFlow, Keras or PyTorch. Those approaches always come with some limitations, but just like low-code tools, they do serve a purpose and work well enough for many use cases.

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Why rumors that Adobe could be in talks to buy Marketo make sense

Adobe could be shopping for another piece of the digital marketing puzzle, as reports surfaced today that the company might be in talks with Vista Equity Partners to buy Marketo, a company the private equity firm purchased in May 2016 for $1.8 billion in cash. Reuters was first to report the rumor.

While the report states the talks are early, and nothing is imminent, and none of the companies involved would comment (understandably), it is a deal that makes sense for Adobe. The company has been trying to build out its digital marketing business for some time, including buying Magento in May for $1.8 billion to help beef up the ecommerce piece.

Assuming that Vista wants to flip Marketo for a profit, a good bet, it would likely need to come in at $2 billion at a minimum and probably more. There are only a few companies out there that could afford the price tag, who would be interested in a property like Marketo: Adobe, Salesforce, Microsoft, SAP and Oracle.

If Adobe really wanted to go for the digital marketing jugular, it could fork over the cash and buy Marketo. Brent Leary, who covers this industry as the principle at CRM Essentials, says this would be a way for Adobe to grab a chunk of enterprise marketing automation business at a time when the market is getting highly competitive.

“Marketo would give Adobe a leader in the marketing automation space at the enterprise customer level, particularly in the B2B space.” Leary explained.

While nothing is clear yet, Adobe has the resources if it wants to do it. The company currently has $6.3 billion in cash on hand, according to data on Yahoo finance, and has seen its stock price rise significantly in the last year from $156.24 to $269.58 (as of publication today).

 

Adobe Creative Cloud has always been the primary money maker for Adobe over the years, generating $1.3 billion in the last report (pdf) in June out of $2.2 billion in total revenue. Digital Experience, which includes marketing products, generated $586 million, and although it’s trending up, it has so much more potential.

We have been seeing more M&A action in this space as companies try to fill in various parts of the sale-service-marketing triumvirate. Just last week, we saw Zendesk, the company that concentrates on cloud customer service, enter the sales automation and CRM part of the space with the purchase of Base. Earlier this month, Thoma Bravo bought Apttus, a company which covers the quote-to-cash part of the sales cycle.

Adobe finds itself competing with other giant organizations with the previously mentioned companies all lining up for a piece of the digital marketing business. Getting Marketo certainly has the potential to help push that Digital Experience revenue line up further as the fight for marketshare gets ever more intense. Whether that happens remains to be seen, but Marketo is certainly a company that would match up well with Adobe if it wanted to make such a move.

It’s worth mentioning that Adobe will be reporting its latest earnings this afternoon.

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Online used car startup Shift raises $140 million

Shift Technologies, an online marketplace for used cars, has closed a Series D financing round of more than $140 million in equity and debt.

The round, which consists of about $70 million in debt and $71 million in equity, was led by automotive retailer Lithia Motors. Bryan DeBoer, CEO and president of Lithia, will join Shift’s board of directors.

Previous investors Alliance Ventures, BMW iVentures, DCM, DFJ, G2VP, Goldman Sachs Investment Partners and Highland Capital also participated. This new capital brings Shift’s total financing of equity and debt to $265 million.

Shift, which is based in San Francisco, serves car buyers and sellers. The company, founded in 2013, has built a software platform that lets customers shop for cars, get financing and schedule test drives. Car owners can use the platform to sell their vehicle, as well. Shift says any car it buys must pass a “rigorous” 150+ point inspection.

The company plans to invest in its technology platform and scale its engineering staff from 35 to more than 80 people by the end of 2019, CEO George Arison noted to TechCrunch in an email.  Shift employs 380 people. The company’s platform has focused on scaling in California; it covers about 80 percent of that market. But the company has long had its sights set on expanding beyond the Golden State.

Shift is focused on, and is heavily investing in, its peer-to-peer business, in which the company acquires cars from individuals and then sells them. Buying, refurbishing and then selling cars online is a logistics-heavy business pursuit, and one that has seen a number of competitors come and go in the past several years. But Arison says the company has not just survived; it has grown. 

Shift didn’t provide revenue numbers. But Arison cited the company’s more than 70 percent revenue growth in the past six months as an example of the company’s success.

The company did have a partnership with rental giant Hertz, but that has since ended. At the time, Shift was going to feature vehicles from Hertz’s fleet inventory. It was meant to be a win-win: Hertz gets access to a new retail sales channel and Shift benefits from the rental car company’s ready supply of lightly used cars.

The partnership ended after Hertz opened its own retail stores that competed against Shift

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YouTube Kids adds a whitelisting parental control feature, plus a new experience for tweens

YouTube Kids’ latest update is giving parents more control over what their kids watch. Following a change earlier this year that allowed parents to limit viewing options to human-reviewed channels, YouTube today is adding another feature that will give parents the ability to explicitly whitelist every channel or video they want to be available to their children through the app.

Additionally, YouTube Kids is launching an updated experience to serve the needs of a slightly older demographic: tween viewers ages 8 through 12. This mode adds new content, like popular music and gaming videos.

The company had promised in April these changes were in the works, but didn’t note when they’d be going live.

With the manual whitelisting feature, parents can visit the app’s Settings, go to their child’s profile, and toggle on an “Approved Content Only” option. They can then handpick the videos they want their kids to have access to watch through the YouTube Kids app.

Parents can opt to add any video, channel, or collection of channels they like by tapping the “+” button, or they can search for a specific creator or video through this interface.

Once this mode is enabled, kids will no longer be able to search for content on their own.

While this is a lot of manual labor on parents’ part, it does serve the needs of those with very young children who aren’t comfortable with YouTube Kids’ newer “human-reviewed channels” filtering option, as mistakes could still slip through.

A “human-reviewed” channel means that a YouTube moderator has watched several videos on the channel, to determine if the content is generally appropriate and kid-friendly, but it doesn’t mean every single video that is later added to the channel will be human-reviewed.

Instead, future uploads to the channel will only go through YouTube’s algorithmic layers of security, the company has said.

YouTube Kids expands to tweens

The other new feature now arriving will update YouTube Kids for an older audience who’s beginning to outgrow the preschool-ish look-and-feel of the app, and the way it sometimes pushes content that’s “for babies,” as my 8-year old would put it.

Instead, parents will be able to turn on the “Older” content level setting that opens up YouTube Kids to include less restricted content for kids ages 8 to 12.

According to the company, this includes music and gaming videos – which is basically something like 90% of kids’ YouTube watching at this age. (Not an official stat. Just what it feels like over here.)

The “Younger” option will continue to feature things like sing-alongs and other age-appropriate educational videos, but YouTube Kids’ “Older” mode will let kids watch different kinds of videos, like music videos, gaming video, shows, nature and wildlife videos, and more.

YouTube stresses to parents that its ability to filter content isn’t perfect – inappropriate content could still slip through. It needs parents to participate by blocking and flagging videos, as that comes up.

It’s best if kids continue to watch YouTube while in parents’ presence, of course, and without headphones, or on the big screen in the living room where you can moderate kids’ viewing yourself.

But there are times when you need to use YouTube as the babysitter or a distraction so you can get things done. The new whitelisting option could help parents feel more comfortable letting their kids loose on the app.

Meanwhile, older kids will appreciate the expanded freedom. (And you won’t be constantly begged for your own phone where “regular YouTube” is installed, as a result.)

YouTube says the parental controls are rolling today globally on Android and coming soon to iOS. The “Older” option is rolling out now in the U.S. and will expand globally in the future.

Correction: An earlier version of this post referenced the lack of a blacklisting feature. This was incorrect – blacklisting by channel or video is possible. This section was removed shortly after publishing. Apologies for the error. 

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