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Salesforce acquires Rebel, maker of ‘interactive’ email services, to expand its Marketing Cloud

Published October 5, 2018

Salesforce’s Marketing and Commerce Cloud is the company’s smallest division today, so to help beef it up, the company is making an acquisition to add in more features. Salesforce has acquired Rebel, a startup that develops interactive email services for businesses to enhance their direct marketing services: recipients of interactive emails can write reviews, shop and take other actions without leaving the messages to do so.

In an announcement on Rebel’s site, the startup said it will be joining Salesforce’s Marketing Cloud operation, which will integrate Rebel’s API-based services into its platform.

“With Rebel’s Mail and API solutions, brands, including Dollar Shave Club, L’Oreal and HelloFresh, turn emails into an extension of their website or app – collecting data, removing friction from the conversion process, and enhancing the customer experience. Rebel will enhance the power of Salesforce Marketing Clod and fundamentally change the way people interact with email,” the founders note.

That makes it sound as if the company’s existing business will be wound down as part of the move, although Salesforce and Rebel are not specifically commenting on that yet, and so customers haven’t been informed yet one way or the other.

Terms of the deal have not been disclosed in the Rebel announcement. We have contacted both the startup and Salesforce for further comment and to ask about the price. To date, Rebel — co-founded originally as Rebelmail by Joe Teplow and Trever Faden — had raised only about $3 million, with investors including Lerer Hippeau, Sinai Ventures, David Tisch, Gary Vaynerchuk, and others, so if the deal size is equally small, Salesforce likely will not be disclosing it.

Salesforce has made a number of acquisitions to build and expand its marketing services to compete with Adobe and others. Perhaps most notable of these was buying ExactTarget, one of its biggest-ever acquisitions, for $2.5 billion in 2013. (And according to some, it even wanted to buy Adobe at one point.) Competition has been heating up between the two, with Adobe most recently snapping up Marketo for $4.75 billion.

But on the other hand, marketing is currently Saleforce’s smallest division. It pulled in $452 million in revenues last quarter, putting it behind revenues for Sales Cloud ($1 billion), Service Cloud ($892 million) and Salesforce Platform ($712 million). Adding in interactive email functionality isn’t likely to float Marketing and Commerce Cloud to the top of that list, but it does show that Salesforce is trying to improve its products with more functionality for would-be and current customers.

Those customers have a lot of options these days, though, in targeting their own customers with rich email services. Microsoft and Google have both started to add in a lot more features into their own email products, with Outlook and Gmail supporting things like in-email payments and more. There are ways of building such solutions through your current direct marketing providers, or now directly using other avenues.

What will be interesting to see is whether Rebel continues to integrate with the plethora of email service providers it currently works with, or if Salesforce will keep the functionality for itself. Today Rebel’s partners include Oracle, SendGrid, Adobe, IBM, SailThru and, yes, Salesforce.

We’ll update this post as we learn more.

Most iOS devices now run iOS 12 according to Mixpanel’s data

Published October 5, 2018

Analytics company Mixpanel is currently tracking the install base of iOS 12. And the latest version of iOS is quite popular, as it’s already installed on roughly 47.6 percent of all iOS devices; 45.6 percent of devices still run iOS 11, and 6.9 percent of iOS users run an older version.

Adoption rate is an important metric for app developers. With major iOS releases, Apple also releases new frameworks. But developers still need to support old versions of iOS for a little bit before moving entirely to newer frameworks and dropping support for old iOS versions.

But it’s interesting to see that you can already drop support for iOS 10 without losing too many customers. Chances are that users who don’t update their version of iOS don’t really care about having the latest version of your app anyway.

With iOS 11, it took much longer to reach that level. Last year, Apple announced on November 6th that iOS 11 was more popular than iOS 10. Sure, Mixpanel and Apple don’t have the exact same numbers, but you can already see that the trend is different this year.

iOS 12 focuses on performance. Apple has optimized this major release for older devices, such as the iPhone 6. All devices that run iOS 11 can update to iOS 12 as well. Basically, if you want a faster phone, you should update to iOS 12.

This is a bit counterintuitive, as previous iOS releases had rendered older devices much slower. But based on the adoption rate, it sounds like iOS users got the message.

iOS 12 makes your phone faster than ever

Deliverr raises $7M to help e-commerce businesses compete with Amazon Prime

Published October 5, 2018

When Amazon rolled out its membership-based two-day shipping service in 2005, e-commerce and customer expectations around fulfillment speed changed forever.

Today, more than 100 million people use Amazon Prime. That means, 100 million people are fully accustomed to two-day shipping and if they can’t have it, they shop elsewhere. As The Wall Street Journal’s Christopher Mims recently put it: “Alongside life, liberty and the pursuit of happiness, you can now add another inalienable right: two-day shipping on practically everything.”

Only recently have Amazon’s competitors begun to offer similar fast delivery options. About two years ago, Walmart launched its own free two-day delivery service for its owned-inventory; eBay followed suit, establishing a three-day or less delivery guaranteed option for shoppers in March 2017.

To power these Prime-like delivery options, Walmart, eBay and the Canadian e-commerce business Shopify are relying on a little upstart.

One-year-old Deliverr helps businesses offer rapid delivery experiences to their customers. Today, the company is announcing a $7.1 million Series A led by Joe Lonsdale’s 8VC, with participation from Zola founder Shan-Lyn Ma, Flexport chief executive officer Ryan Peterson and others.

The San Francisco-based startup uses machine learning and predictive intelligence to determine which of its warehouses to store its client’s goods.

Walmart launches free, 2-day shipping without a membership on purchases of $35 or more

Currently, Deliverr operates out of more than 10 warehouses in Texas, Missouri, Pennsylvania, Ohio and New Jersey, among other states, though co-founder Michael Krakaris says that number is growing every week. Its customers typically store inventory in three to five different locations based on Deliverr’s predictive algorithms.

Unlike Amazon, which owns more than 75 fulfillment centers, Deliverr doesn’t own its warehouses. Krakaris describes the company’s strategy as a sort of Uber for fulfillment.

“Uber didn’t change the physical infrastructure of cars. They didn’t build their own taxis. What they did was create software that could connect excess capacity drivers,” Krakaris told TechCrunch. “Most warehouses aren’t going to be full. We are going in and filling that extra space they wouldn’t otherwise fill.”

One of the startup’s tricks is to use brand-neutral packaging so any and all marketplaces could theoretically power fulfillment through Deliverr. Amazon, of course, sticks a Prime sticker on all its outgoing packages. And because Amazon’s fulfillment service is used by some eBay sellers, eBay items are known to show up at customers’ homes in Amazon-branded packaging. Not a great look for eBay.

“You need an independent fulfillment service that can handle all these different fulfillment channels and be neutral,” Krakaris said.

Deliverr plans to use the investment to scale its team and ink partnerships with additional online retailers.

Amazon’s revamped Alexa app makes it easier to manage your smart home

Published October 5, 2018

Amazon’s Alexa app has just been given a major visual overhaul, largely focused on helping users set up and control their smart home. From the app’s new devices tab, users can view all their different Alexa-enabled devices and groups on one screen, as opposed to switching between tabs like before. And the app is much more colorful, too. Instead of a set of white icons on a dark background, Alexa’s device groups — like Living Room, Kitchen, Bedroom, etc. — now feature colorful backgrounds, so you can find the one you need with just a glance.

An overhaul of the devices section was needed, not only for aesthetic reasons, but because Alexa owners are stocking their house with more than one smart device.

According to a Nielsen report on smart speaker adoption released earlier this month, four out of 10 U.S. smart speaker owners today have more than one device, for example. Smart home device sales are also expected to reach nearly $96 billion in 2018 and grow to $155 billion by 2023, another report estimates.

Amazon itself sells a variety of smart devices, like Cloud Cam, Ring doorbells and Ring cameras. And it just introduced a whole mess of new Alexa-enabled devices at an event in Seattle last month, including everything from wall clocks to subwoofers to Alexa-powered microwaves.

It’s clear the retailer expects people to continue to build out their smart home, and its app needed to adapt accordingly.

In the new version of the app, the device types are displayed as icons across the top of the screen — starting with “Echo & Alexa” devices, then “Lights,” “Audio,” “Plugs” and others. Below this are the colorful groupings of devices by room, each with their own “On/Off” button.

A small “+” button at the top right of the screen allows you to easily add your newest device, too.

Adding Bluetooth speakers to multi-room music groups is also now supported, the app’s update text says.

The redesign also makes it simpler to call, message or “drop in” on your other Alexa devices — the latter being the feature that turns Echo speakers into a voice-controlled intercom system of sorts, triggered by saying “Alexa, drop in on…” followed by the device name. It’s especially handy for larger homes, where there is an upstairs and downstairs, for example, or for reaching family members in another part of the house. You can also drop in on trusted contacts, like grandma or grandpa.

Now, these communication options each have their own button at the top of the messaging screen in the app, so you can just push a button to call, message or drop in, as you prefer.

The new Alexa app is live on the iOS App Store. Amazon hasn’t made a formal announcement about the changes, as they still be rolling out to users following the update.

Siilo injects $5.1M to try to transplant WhatsApp use in hospitals

Published October 5, 2018

Consumer messaging apps like WhatsApp are not only insanely popular for chatting with friends but have pushed deep into the workplace too, thanks to the speed and convenience they offer. They have even crept into hospitals, as time-strapped doctors reach for a quick and easy way to collaborate over patient cases on the ward.

Yet WhatsApp is not specifically designed with the safe sharing of highly sensitive medical information in mind. This is where Dutch startup Siilo has been carving a niche for itself for the past 2.5 years — via a free-at-the-point-of-use encrypted messaging app that’s intended for medical professions to securely collaborate on patient care, such as via in-app discussion groups and being able to securely store and share patient notes.

A business goal that could be buoyed by tighter EU regulations around handling personal data, say if hospital managers decide they need to address compliance risks around staff use of consumer messaging apps.

The app’s WhatsApp-style messaging interface will be instantly familiar to any smartphone user. But Siilo bakes in additional features for its target healthcare professional users, such as keeping photos, videos and files sent via the app siloed in an encrypted vault that’s entirely separate from any personal media also stored on the device.

Messages sent via Siilo are also automatically deleted after 30 days unless the user specifies a particular message should be retained. And the app does not make automated back-ups of users’ conversations.

Other doctor-friendly features include the ability to blur images (for patient privacy purposes); augment images with arrows for emphasis; and export threaded conversations to electronic health records.

There’s also mandatory security for accessing the app — with a requirement for either a PIN-code, fingerprint or facial recognition biometric to be used. While a remote wipe functionality to nix any locally stored data is baked into Siilo in the event of a device being lost or stolen.

Like WhatsApp, Siilo also uses end-to-end encryption — though in its case it says this is based on the opensource NaCl library

It also specifies that user messaging data is stored encrypted on European ISO-27001 certified servers — and deleted “as soon as we can”.

It also says it’s “possible” for its encryption code to be open to review on request.

Another addition is a user vetting layer to manually verify the medical professional users of its app are who they say they are.

Siilo says every user gets vetted. Though not prior to being able to use the messaging functions. But users that have passed verification unlock greater functionality — such as being able to search among other (verified) users to find peers or specialists to expand their professional network. Siilo says verification status is displayed on profiles.

“At Siilo, we coin this phenomenon ‘network medicine’, which is in contrast to the current old-fashioned, siloed medicine,” says CEO and co-founder Joost Bruggeman in a statement. “The goal is to improve patient care overall, and patients have a network of doctors providing input into their treatment.”

While Bruggeman brings the all-important medical background to the startup, another co-founder, Onno Bakker, has been in the mobile messaging game for a long time — having been one of the entrepreneurs behind the veteran web and mobile messaging platform, eBuddy.

A third co-founder, CFO Arvind Rao, tells us Siilo transplanted eBuddy’s messaging dev team — couching this ported in-house expertise as an advantage over some of the smaller rivals also chasing the healthcare messaging opportunity.

It is also of course having to compete technically with the very well-resourced and smoothly operating WhatsApp behemoth.

“Our main competitor is always WhatsApp,” Rao tells TechCrunch. “Obviously there are also other players trying to move in this space. TigerText is the largest in the US. In the UK we come across local players like Hospify and Forward.

“A major difference we have very experienced in-house dev team… The experience of this team has helped to build a messenger that really can compete in usability with WhatsApp that is reflected in our rapid adoption and usage numbers.”

“Having worked in the trenches as a surgery resident, I’ve experienced the challenges that healthcare professionals face firsthand,” adds Bruggeman. “With Siilo, we’re connecting all healthcare professionals to make them more efficient, enable them to share patient information securely and continue learning and share their knowledge. The directory of vetted healthcare professionals helps ensure they’re successful teamplayers within a wider healthcare network that takes care of the same patient.”

Siilo launched its app in May 2016 and has since grown to ~100,000 users, with more than 7.5 million messages currently being processed monthly and 6,000+ clinical chat groups active monthly.

“We haven’t come across any other secure messenger for healthcare in Europe with these figures in the App Store/Google Play rankings and therefore believe we are the largest in Europe,” adds Rao. “We have multiple large institutions across Western-Europe where doctors are using Siilo.”

On the security front, as well flagging the ISO 27001 certification the company has gained, he notes that it obtained “the highest NHS IG Toolkit level 3” — aka the now replaced system for organizations to self-assess their compliance with the UK’s National Health Service’s information governance processes, claiming “we haven’t seen [that] with any other messaging company”.

Siilo’s toolkit assessment was finalized at the end of Febuary 2018, and is valid for a year — so will be up for re-assessment under the replacement system (which was introduced this April) in Q1 2019. (Rao confirms they will be doing this “new (re-)assessment” at the end of the year.)

As well as being in active use in European hospitals such as St. George’s Hospital, London, and Charité Berlin, Germany, Siilo says its app has had some organic adoption by medical pros further afield — including among smaller home healthcare teams in California, and “entire transplantation teams” from Astana, Kazakhstan.

It also cites British Medical Journal research that found that of the 98.9% of U.K. hospital clinicians who now have smartphones, around a third are using consumer messaging apps in the clinical workplace. Persuading those healthcare workers to ditch WhatsApp at work is Siilo’s mission and challenge.

The team has just announced a €4.5 million (~$5.1M) seed to help it get onto the radar of more doctors. The round is led by EQT Ventures, with participation from existing investors. It says it will be using the funding to scale up its user base across Europe, with a particular focus on the UK and Germany.

Commenting on the funding in a statement, EQT Ventures’ Ashley Lundström, a venture lead and investment advisor at the VC firm, said: “The team was impressed with Siilo’s vision of creating a secure global network of healthcare professionals and the organic traction it has already achieved thanks to the team’s focus on building a product that’s easy to use. The healthcare industry has long been stuck using jurassic technologies and Siilo’s realtime messaging app can significantly improve efficiency
and patient care without putting patients’ data at risk.”

While the messaging app itself is free for healthcare professions to use, Siilo also offers a subscription service to monetize the freemium product.

This service, called Siilo Connect offers organisations and professional associations what it bills as “extensive management, administration, networking and software integration tools”, or just data regulation compliance services if they want the basic flavor of the paid tier.

Forward Health, the healthcare messaging app, scores $3.9M led by Stride.VC

Published October 5, 2018

Forward Health, the U.K. startup that has built an app to help healthcare professionals communicate in a secure and compliant way, has picked up $3.9 million in seed funding.

Leading the round is Stride.VC, the new VC fund from Fred Destin, formerly a partner at Accel, and Harry Stebbings, producer of the “The Twenty Minute VC” and most recently Entrepreneur-in-Residence at VC firm Atomico.

Additional backing comes from Albion Capital, while Forward already boasts a decent array of angel investors. They include healthtech founders Jay Desai from U.S. company Patient Ping, and Melissa Morris from U.K.-based Lantum.

Founded in 2016 by U.K. doctors Barney Gilbert and Lydia Yarlott, with serial entrepreneur Philip Mundy (who previously founded Goodlord), Forward Health is a messaging app and broader communications platform designed for healthcare professionals, particularly those working in hospitals.

One overly simple way to think of it is as a “WhatsApp for doctors,” helping to wean healthcare professionals off of using the popular messaging app professionally, which is entirely unsuited for a regulated industry like healthcare. However, the bigger vision is to “connect healthcare systems around the world” by improving clinician-to-clinician (and potentially clinician-to-patient) communication and information-sharing with a platform that is built from the get-go to be secure, flexible and compliant.

“Healthcare communication is incredibly fragmented,” Forward Healthcare’s Mundy tells me. “This has a direct impact on how well clinicians can do their jobs and the level of care patients receive. Currently, doctors and nurses working within the NHS have to rely on an outdated and inefficient combination of pagers, landlines, switchboards and fax machines to contact each other. This 1960s infrastructure wastes huge amounts of time and can lead to critical delays in information flow.”

It is in this context that clinicians have resorted to alternative methods of communication, such as WhatsApp, which Mundy rightfully says are not fit for purpose and pose real risks.

“Any communication of this kind needs to support the exchange of highly sensitive patient information, any app used needs to be NHS digital compliant, GDPR compliant and operate within the highest levels of data security,” he explains. “WhatsApp and others don’t do this, meaning individual doctors could be liable should patient data be sent to the wrong contact or thread. Additionally, an app such as Forward is designed by and for doctors, meaning it can perform in just the right way.”

In Forward’s case, that means offering an in-app directory of healthcare professionals who work within the same hospital so that it is possible to message colleagues even if you don’t know their number, “safe exchange of information and images,” the ability to create task lists and a way of ensuring everyone involved with a patient’s care “is on the same page and working from the same information.” The latter includes the ability for clinicians to share patient cards, akin to a mini electronic health record, on a need-to-know basis.

To that end, the Forward app is GDPR compliant, NHS IG Toolkit Certified and meets the GMC’s confidentiality guidelines. Clinicians must have an approved NHS or Trust email address to log into the app. Over the last year it has been piloted with a community of 5,000 doctors across five partner hospitals.

In a call with Harry Stebbings — who led the round on behalf of Stride and whom I promised not to refer to as a podcaster-turned-VC (sorry, Harry, I’m a terrible person!) — he told me that Forward Health’s mission resonated with him personally due to his first-hand experience of how doctors communicate and share information in the NHS. It is quite well-known that Stebbings’ mother has MS, while more recently his father suffered a heart attack.

“I knew healthcare communication was broken when, post my father’s heart attack, they faxed his ECG scans,” he says, aghast.

When he was introduced to the Forward Health team, Stebbings says he already understood the problem. But, more so, he looks for founder-market fit and believes the Forward founders are extremely well-placed to solve this particular problem, with the right mixture of healthcare and product backgrounds.

He says that another thing that has impressed him is the bottom-up growth that the Forward app has garnered, which we both agree is a little reminiscent to how business social network Yammer originally penetrated corporations. This sees healthcare professionals download the app and sign up using their NHS email address, without the need for a central diktat. They then typically encourage colleagues to do the same, which creates further network effects. This viral growth is also benefiting from the current career path of junior doctors, who, as part of their training, move from hospital to hospital and in turn spread use of the Forward app.

Adds Mundy: “The last year has not only furthered our aims to help thousands of doctors and nurses avoid using pagers and WhatsApp, but it’s also shown us the scale of the clinical communication problem. It’s an issue at every level of healthcare, from A&E to community services, and affects all clinicians and every patient. With this capital, we’ll be able to work with even more clinicians across the U.K. to identify their challenges and expand our product to help solve them. We believe our current offering is just the start of what our platform is set to become.”

9 highlights from Snapchat CEO’s 6,000-word leaked memo on survival

Published October 5, 2018

Adults, not teens. Messaging, not Stories. Developing markets, not the U.S. These are how Snapchat will make a comeback, according to CEO Evan Spiegel . In a 6,000-word internal memo from late September leaked to Cheddar’s Alex Heath, Spiegel attempts to revive employee morale with philosophy, tactics and contrition as Snap’s share price sinks to an all-time low of around $8 — half its IPO price and a third of its peak.

“The biggest mistake we made with our redesign was compromising our core product value of being the fastest way to communicate,” Spiegel stresses throughout the memo regarding “Project Cheetah.” It’s the chat that made Snapchat special, and burying it within a combined feed with Stories and failing to build a quick-loading Android app have had disastrous consequences.

Spiegel shows great maturity here, admitting to impatient strategic moves and outlining a cohesive path forward. There’s no talk of Snapchat ruling the social app world here. He seems to understand that’s likely out of reach in the face of Instagram’s competitive onslaught. Instead, Snapchat is satisfied if it can help us express ourselves while finally reaching even meager profitability.

Snapchat may be too perceived as a toy to win enough adults, too late to win back international markets from the Facebook empire and too copyable by good-enough alternatives to grow truly massive. But if Snap can follow the Spiegel game plan, it could carve out a sustainable market through a small but loyal audience who want to communicate through imagery.

Here are the most interesting takeaways from the memo — and why they’re important:

1. Apologizing for rushing the redesign

There were, of course, some downsides to moving as quickly as a cheetah We rushed our redesign, solving one problem but creating many others . . . Unfortunately, we didn’t give ourselves enough time to continue iterating and testing the redesign with a smaller percentage of our community. As a result, we had to continue our iterations after we launched, causing a lot of frustration for our community.

Spiegel always went on his gut rather than relying on user data like Facebook. Aging further and further away from his core audience, he misread what teens cared about. The appealing buzz phrase of “separating social from media” also meant merging messaging and Stories into a chaotic list that made both tougher to use. Spiegel seems to have learned a valuable lesson about the importance of A/B testing.

2. Chat is king

Our redesigned algorithmic Friend Feed made it harder to find the right people to talk to, and moving too quickly meant that we didn’t have time to optimize the Friend Feed for fast performance. We slowed down our product and eroded our core product value. . . . Regrettably, we didn’t understand at the time that the biggest problem with our redesign wasn’t the frustration from influencers – it was the frustration from members of our community who felt like it was harder to communicate . . . In our excitement to innovate and bring many new products into the world, we have lost the core of what made Snapchat the fastest way to communicate.

When Snap first revealed the changes, we predicted that “Teen Snap addicts might complain that the redesign is confusing, jumbling all content from friends together.” That made it too annoying to dig out your friends to send them messages, and Snap’s growth rate imploded, with it losing 3 million users last quarter. Expect Snap to optimize its engineering to make messages quicker to send and receive, and even sacrifice some of its bells and whistles to make chat faster in developing markets.

3. Snapchat must beat Facebook at best friends

Your top friend in a given week contributes 25% of Snap send volume. By the time you get to 18 friends, each incremental friend contributes less than 1% of total Snap send volume each. Finding best friends is a different problem than finding more friends, so we need to think about new ways to help people find the friends they care most about.

Facebook’s biggest structural disadvantage is its broad friend graph that’s bloated to include family, co-workers, bosses and distant acquaintances. That might be fine in a feed app, but not for Stories and messaging where you only care about your closest friends. With friend lists and more, Facebook has tried and failed for a decade to find better ways to communicate with your besties. This is the wedge through which Snapchat can attack Facebook. If it develops special features for luring your best friends onto the app and staying in touch with them for better reasons than just maintaining a Snap “Streak,” it could hit Facebook where it can’t defend itself.

4. Discover soars as Facebook Watch and IGTV stumble

Our Shows continue to attract more and more viewers, with over 18 Shows reaching monthly audiences of over 10M unique viewers. 12 of which are Original productions. As a platform overall, we’ve grown the amount of total time spent engaging with our Shows product, almost tripling since the beginning of the year. Our audience for Publisher Stories has increased over 20% YoY, and we believe there is a significant opportunity to continue growing the number of people who engage with Discover content . . .We are also working to identify content that is performing well outside of Snapchat so that we can bring it into Discover.

Discover remains Snapchat’s biggest differentiator, scoring with premium video content purposefully made for mobile. What it really needs, though, are a few must-see tent-pole shows to drag in a wider audience that can get hooked on the reimagined digital magazine experience.

Snapchat beyond Stories: Be the HBO of mobile

5. But Discover is a mess

Our content team is working hard to experiment with new layouts and content types in the wake of our redesign to drive increased engagement.

Snapchat Discover is an overcrowded pile of clickbait. News outlets, social media influencers, original video Shows and aggregated user content collections all battle for attention in a design that feels overwhelming to the point of exhaustion. Thankfully, Snapchat seems to recognize that more cohesive sorting with fewer images and headlines bombarding you might make Discover a more pleasant lean-back consumption experience.

6. Aging up to earn money

Most of the incremental growth in our core markets like the US, UK, and France will have to come from older users who generate higher average revenue per user . . . Growing in older demographics will require us to mature our application . . . Many older users today see Snapchat as frivolous or a waste of time because they think Snapchat is social media rather than a faster way to communicate. Changing the design language of our product and improving our marketing and communications around Snapchat will help users understand our value . . . aging-up our community in core markets will also help the media, advertisers, and Wall Street understand Snapchat.

Snapchat can’t just be for cool kids anymore. Their lower buying power and life stage make them less appealing to brands. The problem is that Snapchat risks turning off younger users by courting their older siblings or adults. If, like Facebook, users start to feel like Snapchat is a place for parents, they may defect in search of the next purposefully built app to confuse adults to stay hip.

7. Finally prioritizing developing markets

We already have many projects underway to unlock our core product value in new markets. Mushroom allows our community to use Snapchat on lower-end devices. Arroyo, our new gateway architecture, will speed up messaging and many other services . . . It might require us to change our products for different markets where some of our value-add features detract from our core product value.

Sources tell me Snapchat’s future depends on the engineering overhaul of its Android app, a project codenamed “Mushroom.” Slow video load times and bugs have made Snapchat practically unusable on low-bandwidth connections and old Android phones in the developing world. The company concentrated on the U.S. and other first-world markets, leaving the door open for copycats of Stories built by Instagram (400 million daily users) and WhatsApp (450 million daily users) to invade the developing world and dwarf Snap’s 188 million total daily users. In hopes of a smooth rollout, Snapchat is already testing Mushroom, but it will have to do a ton of marketing outreach to convince frustrated users who ditched the app to give it another try.

8. Fresh ideas, separate apps

We’re currently building software that takes the millions of Snaps submitted to Our Story and reconstructs parts of the world in 3D. We can then build augmented reality experiences on top of those models and distribute them as Lenses . . . If our innovation compromises our core product of being the fastest way to communicate, we should consider create [sic] separate applications or other ways of delivering our innovation.

Snapchat has big plans for augmented reality. It doesn’t just want to stick animations over the top of anywhere, or create AR art installations in a few big cities. It wants to build site-specific AR experiences across the globe. And while everything the company has built to date has lived inside of Snapchat, it’s willing to spawn standalone apps if necessary so that it doesn’t bog down its messaging service. That could give Snapchat a lot more leeway to experiment.

9. The freedom of profitability

Our 2019 stretch output goal will be an acceleration in revenue growth and full year free cash flow and profitability. With profitability comes increased autonomy and freedom to operate our business in the long term best interest of our community without the pressure of needing to raise additional capital.

Snapchat is still bleeding money, losing $353 million last quarter. Snapchat ended up selling 2.3 percent of its equity to a Saudi Arabian prince in exchange for $250 million to lengthen its rapidly shortening runway. And last year it took $2 billion from Chinese gaming giant Tencent. Deals like that could threaten Snapchat’s ability to prioritize its goals alone, not the moral imperatives or developer platforms that would benefit its benefactors. Once profitable, Snapchat won’t have to worry so much about struggling with short-term user growth and can instead focus on retention, societal impact and its true purpose — creativity.

Instagram prototypes handing your location history to Facebook

Published October 4, 2018

This is sure to exacerbate fears that Facebook will further exploit Instagram now that its founders have resigned. Instagram has been spotted prototyping a new privacy setting that would allow it to share your location history with Facebook. That means your exact GPS coordinates collected by Instagram, even when you’re not using the app, would help Facebook to target you with ads and recommend you relevant content. Worryingly, the Location History sharing setting was defaulted to On in the prototype. The geo-tagged data would appear to users in their Facebook Profile’s Activity Log, which include creepy daily maps of the places you been.

This commingling of data could upset users who want to limit Facebook’s surveillance of their lives. With Facebook installing its former VP of News Feed and close friend of Mark Zuckerberg, Adam Mosseri, as the head of Instagram, some critics have worried that Facebook would attempt to squeeze more value out of Instagram. Tat includes driving referral traffic to the main app via spammy notifications, inserting additional ads, or pulling in more data. Facebook was sued for breaking its promise to European regulators that it would not commingle WhatsApp and Facebook data, leading to an $122 million fine.

A Facebook spokesperson tells TechCrunch that “To confirm, we haven’t introduced updates to our location settings. As you know, we often work on ideas that may evolve over time or ultimately not be tested or released. Instagram does not currently store Location History; we’ll keep people updated with any changes to our location settings in the future.” That effectively confirms Location History sharing is something Instagram has prototyped, and that it’s considering launching but hasn’t yet.

The screenshots come courtesy of mobile researcher and frequent TechCrunch tipster Jane Manchun Wong. Her prior finds like prototypes of Instagram Video Calling and Music Stickers have drawn “no comments” from Instagram but then were officially launched in the following months. That lends credence to the idea that Instagram is serious about Location History.

Located in the Privacy and Security settings, the Location History option “Allows Facebook Products, including Instagram and Messenger, to build and use a history of precise locations received through Location Services on your device.”

A ‘Learn More’ button provides additional info (emphasis mine):

“Location History is a setting that allows Facebook to build a history of precise locations received through Location Services on your device. When Location History is on, Facebook will periodically add your current precise location to your Location History even if you leave the app. You can turn off Location History at any time in your Location Settings on the app. When Location History is turned off, Facebook will stop adding new information to your Location History which you can view in your Location Settings. Facebook may still receive your most recent precise location so that you can, for example, post content that’s tagged with your location. Location History helps you explore what’s around you, get more relevant ads, and helps improve Facebook. Location History must be turned on for some location feature to work on Facebook, including Find Wi-Fi and Nearby Friends.”

As part of a 2011 settlement with the FTC over privacy violations, Facebook agreed that “Material retroactive changes to the audience that can view the information users have previously shared on Facebook” must now be opt-in. But since Location History is never visible to other users and only deals with data Facebook sees, it’s exempt from that agreement and could be quietly added. Most users might never dig deep enough into their privacy settings to turn the opt-out feature off.

Delivering the exact history of where Instagram users went could assist Facebook with targeting them with local ads across its family of apps. If users are found to visit certain businesses, countries, neighborhoods, or schools, Facebook could use that data to infer which products they might want to buy and promote them. It could even show ads for restaurants or shops close to where users spend their days. Just yesterday, we reported that Facebook was testing a redesign of its Nearby Friends feature that replaces the list view of friends’ locations with a map. Pulling in Location History from Instagram could help keep that map up to date.

Sources tell TechCrunch that Instagram founders Kevin Systrom and Mike Krieger left the company following increasing tensions with Zuckerberg about dwindling autonomy of their app within the Facebook corporation. Systrom apparently clashed with Zuckerberg over how Instagram was supposed to contribute to Facebook success, especially as younger users began abandoning the older social network for the newer visual media app. Facebook is under pressure to keep up revenue growth despite it running out of News Feed ad inventory and users switching to Stories that advertisers are still acclimating to. Facebook is in heated competition with Google for last-mile local advertising and will take any advantage it can get.

Instagram has served as a life raft for Facebook’s brand this year amidst an onslaught of scandals including fake news, election interference, social media addiction, and most recently, a security breach that gave hackers the access tokens for 50 million users that could have let them take over their accounts. A survey of 1,153 US adults conducted in March 2018 found that 57 percent of them didn’t know Instagram was owned by Facebook. But if Facebook treats Instagram as a source of data and traffic it can strip mine, the negative perceptions associated with the parent could spill over onto the child.

As some pricey coding camps fade away, Codecademy barrels ahead with affordable paid offerings and a new mobile app

Published October 4, 2018

Between 2013 and last year, the number of boot camp schools tripled to more than 90 in the U.S. alone, according to Course Report, an outfit that tracks the industry. Some — including The Iron Yard and Dev Bootcamp — have since folded, unable to find enough eager recruits willing to pay top dollar to learn coding skills. (The average cost of a 14-week program last year was $11,400.)

At the same time, it has become apparent that when it comes to massive open online courses, a very high percentage of students don’t stay the course.

New York-based Codecademy, which began offering free coding courses at its outset, has managed to keep plugging away — and grow — despite these headwinds. In fact, the company today employs 85 people, up from 45 when we last sat down with co-founder and CEO Zach Sims in 2016. Its revenue is also up 65 percent year over year.

None of it has been a walk in the park, admits Sims, who dropped out of Columbia University in 2011 to start the company. “There’s been a ton of ups and downs,” he says, explaining that the company struggled for years with how to produce meaningful revenue before introducing two premium products in the last couple of years, both of which are affordable by design.

One of these is Codecademy Pro, meant to help users learn the fundamentals of coding, as well as develop a deeper knowledge (and receive certification from Codecademy) in up to 10 areas, including machine learning and data analysis. The cost is $20 per month, money that Pro users often see back in the form of a a $5,000 to $10,000 raise from their employer, insists Sims. He says the course “isn’t so much for those who are transitioning to full-time jobs but people who are learning skills to level up in their existing career.”

A second offering is Codecademy Pro Intensive, which is designed to immerse learners from six to 10 weeks (depending on the coursework) in either website development, programming or data science. Students follow a structured, detailed syllabus that’s divided into focused units to organize the learning experience, which is synchronous but collaborative. To wit, users are placed in a moderated Slack group and can chat with people who are learning the same materials at the same time. They also receive unlimited access to a pool of 200 mentors who work with Codecademy, some of them “graduates” of Codecademy themselves.

Sims declines to talk about what percentage of the 45 million people who’ve taken a Codecademy course has paid the company, but he notes that the “macro trends in the market are going our way. People still need to find jobs, and tech is still an important skill to get them there.” Indeed, according to Code.org, a nonprofit that seeks to expand computer science instruction in schools, there are more than 540,000 open computing jobs. At the same time, fewer than 50,000 computer science majors graduated from school last year.

Sims also stresses the importance to Codecademy of ensuring its offerings remain “free and low cost everywhere in the world.” Toward that end, the company is today rolling out its newest product, a mobile app that enables users to learn on the go, though it is accessible to paying customers only after a seven-day trial for everyone. (No credit card is required.)

The idea, says Sims: “Lots of people use mobile phones, and we should be letting them practice whenever and wherever they want. They end doing twice as many exercises if they can learn on the subway, then pick up where they left off on the desktop later.”

How much of an accelerant the app will be remains to be seen, but certainly, Codecademy’s approach — catering to people who can’t take or aren’t interesting in expensive offline programs — seems as relevant as ever as some of its competitors fade into the distance.

“When we first started,” says Sims, “the skills gap was just making itself evident. There were tons of tech reports about tech jobs and not a lot of people to fill them. A lot of boot camps and other options emerged to fill that vacuum because, at the time, colleges weren’t equipped to handle [the knowledge gap]. Plus, student debt continued to be an issue, which made [underprivileged] students particularly ill-prepared for the workforce.”

What has changed since then is, well, not much, argues Sims. He notes that aside from a glut of hyped offerings to come and go, people still need ways to adapt to rapid-fire technological change, and with college costs as high as they’ve ever been — prices have soared upwards of 200 percent over the last 20 years — they need affordable alternatives in particular.

If Codecademy requires more capital to continue providing as much, it isn’t saying. Asked about fundraising — Codecademy has raised $42.5 million to date, including from Union Square Ventures and Naspers — Sims says it isn’t talking currently with VCs. “We’re pretty capital efficient. We still have the majority of our last round (raised in 2016) in the bank. And we’ve been able to grow pretty sustainably.

“If we see opportunities to accelerate growth down the line,” he adds, “we’ll go raise it.”

Asked if it can see a day where it works more closely with enterprise customers that want to help employees burnish their skills, he says that’s a high likelihood, too. But “so far,” he says, “we’ve seen pretty good consumer growth. It kind of comes down to how many things can you focus on.”

Overstock’s investment arm funded blockchain for wine

Published October 4, 2018

Of all the things to add to the blockchain, wine makes a lot of sense. Given the need for provenance for every grape and barrel, it’s clear that the ancient industry could use a way to track ingredients from farm to glass. VinX, an Israeli company founded by Jacob Ner-David, is ready to give it a try.

According to a release, the plan is to create a “token-based digital wine futures platform based on the Bordeaux futures model” that lets you track wine from end to end “at a cost bearable to the industry.”

Investment banker Gil Picovsky joined Ner-David to build out the service.

“I was relating to Gil my frustrations with the way most wine is sold, and I had some early thoughts around using blockchain and tokens to radically remake the wine industry,” said Ner-David. “Together Gil and I developed the core concepts of VinX, and started to actively devote ourselves full time to VinX in November 2017.”

“VinX is democratizing the capital structure of the wine industry by bringing consumers in direct contact with producers early in the wine-making cycle,” said Ner-David. “We are riding the wave of direct-to-consumer. In addition, because we are registering all wine futures as tokens on a blockchain, we are bringing a powerful validating force that will go a long way toward reducing fraud.”

Overstock’s investment arm, Medici Ventures, is not reporting how much cash they are dumping into VinX, but the company claims that “it is a seven-figure investment.”

The tool will help reduce the rate of fakery in winemaking. Experts estimate that 20 percent of all wine in the world is counterfeit. VinX will follow individual bottles from filling to drinking, ensuring a bottle is real.

Ner-David is also the co-founder of Jezreel Valley Winery, a boutique winery in Israel.

“We want to use modern technologies, including blockchain and tokening assets, in bringing consumers in direct contact with wineries around the world, humanizing the connection, and leaving more value in the hands of wineries and wine lovers,” he said.