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After its acquisition, Magento starts integrating Adobe’s personalization and analytics tools

Published October 9, 2018

It’s been less than six months since Adobe acquired commerce platform Magento for $1.68 billion and today, at Magento’s annual conference, the company announced the first set of integrations that bring the analytics and personalization features of Adobe’s Experience Cloud to Magento’s Commerce Cloud.

In many ways, the acquisition of Magento helps Adobe close the loop in its marketing story by giving its customers a full spectrum of services that go from analytics, marketing and customer acquisition all the way to closing the transaction. It’s no surprise then that the Experience Cloud and Commerce Cloud are growing closer to, in Adobe’s words, “make every experience shoppable.”

“From the time that this company started to today, our focus has been pretty much exactly the same,” Adobe’s SVP of Strategic Marketing Aseem Chandra told me. “This is, how do we deliver better experiences across any channel in which our customers are interacting with a brand? If you think about the way that customers interact today, every experience is valuable and important. […] It’s no longer just about the product, it’s more about the experience that we deliver around that product that really counts.”

So with these new integrations, Magento Commerce Cloud users will get access to an integration with Adobe Target, for example, the company’s machine learning-based tool for personalizing shopping experiences. Similarly, they’ll get easy access to predictive analytics from Adobe Analytics to analyze their customers’ data and predict future churn and purchasing behavior, among other things.

These kinds of AI/ML capabilities were something Magento had long been thinking about, Magento’s former CEO and new Adobe SVP fo Commerce Mark Lavelle told me, but it took the acquisition by Adobe to really be able to push ahead with this. “Where the world’s going for Magento clients — and really for all of Adobe’s clients — is you can’t do this yourself,” he said. “you need to be associated with a platform that has not just technology and feature functionality, but actually has this living and breathing data environment that that learns and delivers intelligence back into the product so that your job is easier. That’s what Amazon and Google and all of the big companies that we’re all increasingly competing against or cooperating with have. They have that type of scale.” He also noted that at least part of this match-up of Adobe and Magento is to give their clients that kind of scale, even if they are small- or medium-sized merchants.

The other new Adobe-powered feature that’s now available is an integration with the Adobe Experience Manager. That’s Adobe’s content management tool that itself integrates many of these AI technologies for building personalized mobile and web content and shopping experiences.

“The goal here is really in unifying that profile, where we have a lot of behavioral information about our consumers,” said Aseem. “And what Magento allows us to do is bring in the transactional information and put those together so we get a much richer view of who the consumers are and how we personalize that experience with the next interaction that they have with a Magento-based commerce site.”

It’s worth noting that Magento is also launching a number of other new features to its Commerce Cloud that include a new drag-and-drop editing tool for site content, support for building Progressive Web Applications, a streamlined payment tool with improved risk management capabilities, as well as a new integration with the Amazon Sales Channel so Magento stores can sync their inventory with Amazon’s platform. Magneto is also announcing integrations with Google’s Merchant Center and Advertising Channels for Google Smart Shopping Campaigns.

Here’s how Google is revamping Gmail and Android security

Published October 8, 2018

Eager to change the conversation from their years-long exposure of user data via Google+ to the bright, shining future the company is providing, Google has announced some changes to the way permissions are approved for Android apps. The new process will be slower, more deliberate and hopefully secure.

The changes are part of “Project Strobe,” a “root-and-branch review of third-party developer access to Google account and Android device data and our philosophy around apps’ data access.” Essentially they decided it was time to update the complex and likely not entirely cohesive set of rules and practices around those third-party developers and API access.

One of those roots (or perhaps branches) was the bug discovered inside Google+, which theoretically (the company can’t tell if it was abused or not) exposed non-public profile data to apps that should have received only a user’s public profile. This, combined with the fact that Google+ never really justified its own existence in the first place, led to the service essentially being shut down. “The consumer version of Google+ currently has low usage and engagement,” Google admitted. “90 percent of Google+ user sessions are less than five seconds.”

But the team doing the review has plenty of other suggestions to improve the process of informed consent to sharing data with third parties.

The first change is the most user-facing. When an application wants to access your Google account data — say your Gmail, Calendar and Drive contents for a third-party productivity app — you’ll have to approve each one of those separately. You’ll also have the opportunity to deny access to one or more of those requests, so if you never plan on using the Drive functionality, you can just nix it and the app will never get that permission.

These permissions can also be delayed and gated behind the actions that require them. For instance, if this theoretical app wanted to give you the opportunity to take a picture to add to an email, it wouldn’t have to ask up front when you download it. Instead, when you tap the option to attach a picture, it would ask permission to access the camera then and there. Google went into a little more detail on this in a post on its developer blog.

Notably there is only the option to “deny” or “allow,” but no “deny this time” or “allow this time,” which I find to be useful when you’re not totally on board with the permission in question. You can always revert the setting manually, but it’s nice to have the option to say “okay, just this once, strange app.”

The changes will start rolling out this month, so don’t be surprised if things look a little different next time you download a game or update an app.

The second and third changes have to do with limiting which data from your Gmail and messaging can be accessed by apps, and which apps can be granted access in the first place.

Specifically, Google is restricting access to these sensitive data troves to apps “directly enhancing email functionality” for Gmail and your default calling and messaging apps for call logs and SMS data.

There are some edge cases where this might be annoying to power users; some have more than one messaging app that falls back to SMS or integrates SMS replies, and this might require those apps to take a new approach. And apps that want access to these things may have trouble convincing Google’s review authorities that they qualify.

Developers also will need to review and agree to a new set of rules governing what Gmail data can be used, how they can use it and the measures they must have in place to protect it. For example, apps are not allowed to “transfer or sell the data for other purposes such as targeting ads, market research, email campaign tracking, and other unrelated purposes.” That probably puts a few business models out of the running.

Apps looking to handle Gmail data will also have to submit a report detailing “application penetration testing, external network penetration testing, account deletion verification, reviews of incident response plans, vulnerability disclosure programs, and information security policies.” No fly-by-night operations permitted, clearly.

There also will be additional scrutiny on what permissions developers ask for to make sure it matches up with what their app requires. If you ask for Contacts access but don’t actually use it for anything, you’ll be asked to remove that, as it only increases risk.

These various new requirements will go into effect next year, with application review (a multi-week process) starting on January 9; tardy developers will see their apps stop working at the end of March if they don’t comply.

The relatively short timeline here suggests that some apps may in fact shut down temporarily or permanently due to the rigors of the review process. Don’t be surprised if early next year you get an update saying service may be interrupted due to Google review policies or the like.

These changes are just the first handful issuing from the recommendations of Project Strobe; we can expect more to appear over the next few months, though perhaps not such striking ones. To say Gmail and Android apps are widely used is something of an understatement, so it’s understandable that they would be focused on first, but there are many other policies and services the company will no doubt find reason to improve.

Machinify raises $10 million to help businesses use AI to monetize data

Published October 8, 2018

Data is valuable — if you know how to access it and reap the insights from it. That’s where Machinify comes in. The artificial intelligence company just raised a $10 million Series A round led by Battery Ventures with participation from GV and Matrix Partners.

“Our core notion is that today, enterprises are collecting a ton of data,” Machinify founder and CEO Prasanna Ganesan told TechCrunch. “But if you look at how many of them are successful in turning it into smarter decision-making to drive efficiency, very few companies are succeeding.”

With Machinify, enterprise customers feed the system raw data, specify what they’re trying to optimize for — whether that be revenue or some other goal — and then the machine figures out what to do from there. Based on past decisions, the machine can figure out the right thing to do, Ganesan said.

A good example of how companies use Machinify is in the healthcare space, where businesses are using the tool to increase the accuracy and speed with which they process claims. By doing so, these companies have been able to increase revenue and reduce costs.

“Machinify is laser-focused on the critical operational issues created by the deployment of what we often call Software 2.0 within enterprises,” GV general partner Adam Ghoborah said in a statement. “Software 2.0 is software that is not written by humans like traditional software but is dynamically driven by AI models and large enterprise datasets. Software 2.0 requires a completely different approach, and we believe that the Machinify platform holds the key to unlocking its value.”

Humbition is a new fund led by the Indiegogo’s Slava Rubin

Published October 8, 2018

Zocdoc founder Cyrus Massoumi and Indiegogo founder Slava Rubin have created a new $30 million fund called Humbition aimed at early stage, founder-led companies in New York.

“The fund is focused on connecting startups with investors and advisors experienced in building and growing successful businesses,” said Rubin.

“We are seeking to fill a void in NYC, where the vast majority of early stage investors have no significant experience building and scaling businesses,” he said. “The fund’s main areas of investment include marketplaces, consumer and health tech. But the primary criteria for investments is high quality founders. The fund is also seeking out mission-driven businesses because the companies that are socially responsible will be the most successful in the coming decades.”

The fund has brought on ClassPass founder Payal Kadakia, Warby Parker founder Neil Blumenthal, Charity: Water CEO and founder Scott Harrison, and Casper founder and CEO Philip Krim as advisors. They have already invested some of the $30 million raise in Burrow, a couch-on-demand service.

“New York City is home to a tremendous number of mission-driven startups that are simply not receiving the same level of support as their peers in the Bay Area. This void presents a unique opportunity for humbition to reach the incredible local talent who need the funding and guidance to build and grow their businesses in New York City,” said Rubin.

Fortnite maker buys anti-cheat software company

Published October 8, 2018

Epic’s gotta do something with the money it’s printing through Fortnite purchases. Acquisitions appear to be at the top of that list, starting with Kamu, the Finnish startup behind Easy Anti-Cheat.

Epic has already deployed the anti-cheat software for its wildly popular sandbox survival game — it’s been a central piece of the gaming company’s strong anti-cheating stance. It is, as CEO Tim Sweeney puts it in the press release announcing the acquisition, “key to building a vibrant Fortnite multiplayer experience that’s fair for all players.”

Fortnite isn’t the only title currently leveraging Kamu’s best-known offering. The startup says Easy Anti-Cheat is currently used by north of 80 games, installed on 100 million PCs globally. Chances are pretty decent that if you’ve played a big name title in the past year, it’s already on your computer.

Kamu will continue to provide its service to non-Epic titles for the time being. Here’s Kamu CEO Simon Allaeys from the same release, “Joining the Epic family is not only a childhood dream come true, but a huge boost for our mission to help developers create beautiful gaming experiences. Battling cheating in games was just the start; today our products also help developers stay competitive by identifying player needs as quickly as they emerge.”

The acquisition also affords Epic the opportunity to set up shop in Kamu’s native Helsinki. Terms of the deal were not disclosed.

Microsoft announces an Xbox game streaming service

Published October 8, 2018

A week after Google launched a game streaming service “Project Stream“ in beta, Microsoft’s touting its own take on the category. Project xCloud is, naturally, an Xbox game streaming service, designed to bring the console’s titles to a slew of different platforms.

Outlined via blog post, the service is the latest offering to offer gamers the promise of cross-platform autonomy, bringing CPU-heavily titles to the PC and mobile devices. Public trials of the service will kick off next year. For now, the company is busily recruiting developers to bring content to the service and testing in private beta.

Those tests involve running titles on smartphones and tablets, played with bluetooth Xbox controllers or via touch. The latter, naturally, presents its own sorts of challenges. Games developed for complex consoles don’t necessarily translate to touch.

Says Microsoft,

Cloud game-streaming is a multi-faceted, complex challenge. Unlike other forms of digital entertainment, games are interactive experiences that dynamically change based on player input. Delivering a high-quality experience across a variety of devices must account for different obstacles, such as low-latency video streamed remotely, and support a large, multi-user network. In addition to solving latency, other important considerations are supporting the graphical fidelity and framerates that preserve the artist’s original intentions, and the type of input a player has available.

For now, the service is far from public. Microsoft certainly has the hardware/gaming/enterprise expertise to pull it off, but execution is still a ways off, unlike Google’s recent Assassin’s Creed Odyssey demo, which is currently being offered in public beta.

YouTuber creates concept video showing Fortnite in first-person mode

Published October 8, 2018

Fortnite Battle Royale was undoubtedly the big game of 2017, and 2018 is shaping up to be very similar. And with such popularity inevitably comes a swath of critics.

Take, for example, YouTuber Max Box. Using Fortnite’s replay mode, Max Box created a YouTube video that shows what Fortnite would look like in first-person mode.

The video is slightly buggy, but it’s about as close as we may ever get to seeing what Fortnite would look like in first person.

As it stands now, Fortnite uses third-person view, showing the player a view of themselves and the rest of the world from the perspective of their character’s right shoulder. Because of these mechanics, players are able to peek over cover or around walls without exposing themselves to incoming fire.

Because third-person view allows gamers to see their character in full, it also makes Epic’s main Fortnite revenue generator, premium skins and emotes, all the more valuable.

For those reasons, it seems unlikely that Epic would introduce a first-person mode.

That said, Epic will face new competition in the Battle Royale space with the introduction of CoD: Black Ops 4 Blackout mode on October 12. The game jumps in the ring with Fortnite, PUBG and H1Z1 as a first-person Battle Royale shooter.

With a new CEO and CTO in place, proptech startup Goodlord raises further £7M

Published October 8, 2018

London ‘proptech’ startup Goodlord, which offers cloud-based software to help estate agents, landlords and tenants manage the rental process, has raised £7 million in Series B funding. The round is led by Finch Capital, with participation from existing investor Rocket Internet/GFC, and is roughly equal in size to Goodlord’s Series A in 2017. However, it would be fair to say a lot has happened since then.

In January, we reported that Goodlord had let go of nearly 40 employees, and that co-founder and CEO Richard White was leaving the company (we also speculated that the company’s CTO had departed, too, which proved to be correct). In signs of a potential turnaround, Goodlord then announced a new CEO later that month: serial entrepreneur and investor William Reeve (pictured), a veteran of the London tech scene, would now head up the property technology startup.

As I wrote at the time, Reeve’s appointment could be viewed as somewhat of a coup for Goodlord and showed how seriously its backers — which, along with Rocket Internet (and now Finch), also includes LocalGlobe and Ribbit Capital — were treating their investment and the turn-around/refocus of the company. With today’s Series B and news that Reeve has appointed a new CTO, Donovan Frew, that effort seems to be paying off.

Founded in 2014, unlike other startups in the rental market space that want to essentially destroy traditional brick ‘n mortar letting agents with an online equivalent, Goodlord’s Software-as-a-Service is designed to support all stakeholders, including traditional high-street letting agents, as well as landlords and, of course, tenants.

The Goodlord SaaS enables letting agents to “digitize” the moving-in process, including utilizing e-signatures and collecting rental payments online. In addition, the company sells landlord insurance, and has been working on other related products, such as rental guarantees, and “tenant passports.”

If Goodlord can reach enough scale, it wants to let tenants easily take their rental transaction history and landlord references with them when moving from one rental property to another as proof that they are a trustworthy tenant.

Meanwhile, the company says new funding will be used to build new products, grow its customer base, and invest in the further development of its proprietary technology to continue to make “renting simple and more transparent for letting agents, tenants and landlords”.

RankScience closes $1.8M seed — and now only wants to replace human SEO staff if you don’t have any

Published October 8, 2018

A couple of years ago YC-backed RankScience, which offers AI-enhanced SEO split-testing, put a few SEO experts’ noses out of joint when the fledgling startup brashly talked about replacing human expertise with automation.

Two years on its pitch has mellowed, with the team saying their self-service platform is “augmenting human SEO ability rather than replacing them”.

The startup has also — finally — closed a seed round, announcing $1.8M led by Initialized Capital, along with Adam D’Angelo, Michael Seibel, BoxGroup, Liquid2 Ventures, FundersClub, and Jenny 8 Lee participating.

The new roster of investors join a list of prior backers that includes Y Combinator, 500 Startups, Christina Cacioppo, and Jack Groetzinger.

So what took them so long? Founder Ryan Bednar tells TechCrunch they wanted to take their time with the seed, rather than raise more money than they needed — a position that was possible thanks to already being profitable at YC Demo Day.

“I admit that this is unusual,” he says of the slow seed, though he also says they did raise a “small amount” after demo day, before filling out the rest this month.

“I saw many YC batchmates raising massive rounds pre product-market-fit, which can end up being a mistake,” he adds. “We probably could have raised a few million at Demo Day but ultimately didn’t feel we were ready for it. I didn’t know what I would spend the money on, and we were growing without it, so we chose not to. I wanted to raise capital when I felt we were ready to use it for growth, and now’s that time.”

Bednar also says he is “selective” when it comes to investors — and “specifically” wanted to work with Initialized, saying he’s “known Garry and Alexis personally for years, and trust that they would support us in building a long-term scalable business”.

Commenting on the funding to TechCrunch, Initialized Capital’s Alexis Ohanian tells us: “Even though so many businesses depend on traffic from search, it’s a challenge for them to be data-driven about SEO. RankScience makes it easy to test changes to your website that can lift search traffic. They also automate a growing number of technical SEO tasks, which otherwise would take engineers away from building product and infrastructure, which is really exciting.”

RankScience plans to use the fresh funding to hire more AI and machine learning engineers, with headcount growth targeted at its SF office.

While the founders have stepped back from pronouncing ‘the death of the SEO expert’, they are still touting the power of automation AI for SEO — noting how, after crawling a customer’s site/s, the software automatically proposes “SEO enhancements and experiments” to customers — for “one-click [human] approval”.

It also includes what Bednar bills as a “self-driving car mode” — where the tech will deploy the touted “enhancements and experiments” without customer approval. But he concedes it’s not for all RankScience users.

“For about half of our customers, we’re their only SEO vendor so we automate SEO services 100% for them, and for the other half, our software augments human SEO ability, either from in-house marketers or agencies,” he says, explaining how the team has evolved their thinking on automation vs human agency and expertise.

“When we launched we didn’t think hard enough about what sorts of controls SEO managers at larger websites would want, and we tried to automate everything without giving marketers enough control. This was a mistake and we’ve worked hard on correcting it.

“This should have been obvious but it turns out that SEO managers are highly selective about what sorts of HTML changes our software might make to their webpages. So we’ve spent the past year building tools to give SEO marketers complete control over everything our software does, and also advanced editors and tools so they can create their own SEO enhancements and run SEO split tests through the platform.”

For those who make use of RankScience’s ‘Self-Driving Car Mode’ the software is replacing SEO staff “completely”, but he adds: “This works especially well for startups and medium size businesses. But SEO is such a multifaceted problem, we want to give larger companies with marketing teams complete control over our platform, and so we work with both types of customers.”

As well as (finally) closing out its seed round now, RankScience is also launching a new self-service platform for startups and SMEs — touting greater controls.

On the customer front, Bednar says they have “hundreds” of sites on the platform now — and are serving “hundreds of millions of page views per month”. Cumulatively he says they’ve deployed “millions” of SEO split tests at this point.

“Our customers run the gamut from startups just getting started with SEO to publicly-traded companies,” he continues. “Our best industries are SaaS, ecommerce, marketplaces, healthcare, publishing, and location-based sites.

“We’ve recently been working with more consumer goods brands, and we’ve also launched a partnership program so that we can work with SEO and Digital Marketing Agencies and independent consultants.”

He says the vast majority of RankScience users are based in the US at this stage but adds that Europe is a “growing market”.

In terms of competition, Bednar name-checks the likes of Moz, Conductor (acquired this year by WeWork), BloomReach and BrightEdge — so it is swimming in a pool with some very big fish.

“Most of these products are more akin to advanced SEO analytics suites, and we differ in that RankScience is 100% focused on data-driven SEO automation,” he says, fleshing out the differences and RankScience’s edge, as he sees it. “Our software doesn’t just tell you what changes to make to your site to increase search traffic, it actually makes the changes for you. (Now with more controls!)”

WeWork taps Lemonade to offer insurance to WeLive members

Published October 8, 2018

WeWork has partnered with Lemonade to provide renters insurance to WeLive members.

WeLive is the residential offering from WeWork, offering members a fully-furnished apartment, complete with amenities like housekeeping, mailroom, and on-site laundry, on a flexible rental schedule. In other words, bicoastal workers or generally nomadic individuals can rent a short-term living space without worrying about all the extras.

As part of that package, WeLive is now referring new and existing WeLive members to Lemonade for renters insurance.

WeLive currently has two locations — one in New York and one in D.C. — collectively representing more than 400 units. WeWork says that both units are nearly at capacity. The company has plans to open a third location in Seattle Washington by Spring 2020.

Lemonade, meanwhile, is an up-and-coming insurance startup that is rethinking the centuries-old industry. The company’s first big innovation was the digitization of getting insurance. The company uses a chatbot to lead prospective customers through the process in under a minute.

The second piece of Lemoande’s strategy is rooted in the business model. Unlike incumbent insurance providers, Lemonade takes its profit up-front, raking away a percentage of customers’ monthly payments. The rest, however, is set aside to fulfill claims. Whatever goes unclaimed at the end of the year is donated to the charity of each customer’s choice.

To date, Lemonade has raised a total of $180 million. WeWork, on the other hand, has raised just over $9 billion, with a reported valuation as high as $35 billion.

Of course, part of the reason for that lofty valuation is the fact that WeWork is a real estate behemoth, with Re/Code reporting that the company is Manhattan’s second biggest private office tenant. But beyond sheer square footage, WeWork has spent the past few years filling its arsenal with various service providers for its services store.

With 175,000 members (as of end of 2017, so that number is likely much higher now), WeWork has a considerable userbase with which it can negotiate deals with service providers, from enterprise software makers to… well, insurance providers.

Lemonade is likely just the beginning of WeWork’s stretch into developing a suite of services and partnerships for its residential members.