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AWS Global Accelerators helps customers manage traffic across zones

Many AWS customers have to run in multiple zones for many reasons, including performance requirements, regulatory issues or fail-over management. Whatever the reason, AWS announced a new tool tonight called Global Accelerators designed to help customers route traffic more easily across multiple regions.

Peter DeSantis, VP of global infrastructure and customer support at AWS speaking at an event Monday night at AWS Re:Invent, explained that much of AWS customer traffic already flows over their massive network, and customers are using AWS Direct Connect to help applications get consistent performance and low network variability as customers move between AWS regions. He said what has been missing is a way to use the AWS global network to optimize their applications.

“Tonight I’m excited to announce AWS Global Accelerator. AWS Global Accelerator makes it easy for you to improve the performance and availability of your applications by taking advantage of the AWS global network,” he told the AWS re:Invent audience.

Graphic: AWS

“Your customer traffic is routed from your end users to the closest AWS edge location and from there traverses congestion-free redundant, highly available AWS global network. In addition to improving performance AWS Global Accelerator has built-in fault isolation, which instantly reacts to changes in the network health or your applications configuration,” DeSantis explained.

In fact, network administrators can route traffic based on defined policies such as health or geographic requirements and the traffic will move to the designated zone automatically based on those policies.

AWS plans to charge customers based on the number of accelerators they create. “An accelerator is the resource you create to direct traffic to optimal endpoints over the AWS global network. Customers will typically set up one accelerator for each application, but more complex applications may require more than one accelerator,” AWS’s Shaun Ray wrote in a blog post announcing the new feature.

AWS Global Accelerator is available today in several regions in the U.S., Europe and Asia.

more AWS re:Invent 2018 coverage

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Enterprise messaging startup Eko Communications raises $20M for its European expansion

After focusing on Asian markets, particularly in Southeast Asia, Bangkok-based Eko Communications is getting ready to take on Slack, Microsoft Teams, and other enterprise messaging apps in Europe. The startup announced today that it has raised a Series B of $20 million and opened offices in London (which will serve as its new commercial headquarters), Amsterdam, and Berlin.

The funding, led by SMD Ventures, with participation from AirAsia’s digital investment arm Redbeat Ventures, Gobi Partners, East Ventures, and returning investors, brings Eko Communication’s total raised to $28.7 million. The company’s Series A was announced in 2015, followed by $2 million in strategic funding from Japanese conglomerate Itochu last year. Eko Communications (not to be confused with Eko, an interactive video startup) has already served clients like Thai mobile operator True, Radisson, and 7-Eleven.

Eko Communications’ Series B is earmarked for its ambitious global expansion plans in the first quarter of 2019. Korawad Chearavanont, the company’s CEO and co-founder, told TechCrunch in an email that it has already localized products for target markets including the UK, Ireland, Benelux, and the DACH region (Germany, Austria, and Switzerland).

Eko Communications wants to expand in the European Union and the United States because their economies are both significantly larger than Southeast Asia’s, said Chearavanont. This, plus the fact that both have larger enterprise IT markets thanks to higher spending on software by companies, means that “for Eko to achieve the necessary scale to become a global player in the mobile enterprise market, continued growth in these markets is critical,” he added.

The company claims that its revenues have more than tripled in the past year and that it now has more than 500,000 recurring paid users. Of course, any enterprise messaging startup has to contend with the specter of Slack and Microsoft Teams. Positioning Eko Communications as a rival to those services, however, isn’t totally accurate because they are aimed at different customers.

Slack and Microsoft Teams are “primarily utilized by ‘knowledge workers’ and these systems are priced for these types of users,” Chearavanont said. “Being a mobile-first company, we target companies that have a large presence of mobile-first staff traditionally in industries like retail and hospitality (the services sector in general).” Many employees in those sectors still rely on messaging apps like WhatsApp or email to communicate, so Eko Communications seeks to make it easy for companies to transition from their ad hoc communication methods to a more secure and efficient system with tools like APIs to help them integrate legacy systems.

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That night, a forest flew: DroneSeed is planting trees from the air

Wildfires are consuming our forests and grasslands faster than we can replace them. It’s a vicious cycle of destruction and inadequate restoration rooted, so to speak, in decades of neglect of the institutions and technologies needed to keep these environments healthy.

DroneSeed is a Seattle-based startup that aims to combat this growing problem with a modern toolkit that scales: drones, artificial intelligence and biological engineering. And it’s even more complicated than it sounds.

Trees in decline

A bit of background first. The problem of disappearing forests is a complex one, but it boils down to a few major factors: climate change, outdated methods and shrinking budgets (and as you can imagine, all three are related).

Forest fires are a natural occurrence, of course. And they’re necessary, as you’ve likely read, to sort of clear the deck for new growth to take hold. But climate change, monoculture growth, population increases, lack of control burns and other factors have led to these events taking place not just more often, but more extensively and to more permanent effect.

On average, the U.S. is losing 7 million acres a year. That’s not easy to replace to begin with — and as budgets for the likes of national and state forest upkeep have shrunk continually over the last half century, there have been fewer and fewer resources with which to combat this trend.

The most effective and common reforestation technique for a recently burned woodland is human planters carrying sacks of seedlings and manually selecting and placing them across miles of landscapes. This back-breaking work is rarely done by anyone for more than a year or two, so labor is scarce and turnover is intense.

Even if the labor was available on tap, the trees might not be. Seedlings take time to grow in nurseries and a major wildfire might necessitate the purchase and planting of millions of new trees. It’s impossible for nurseries to anticipate this demand, and the risk associated with growing such numbers on speculation is more than many can afford. One missed guess could put the whole operation underwater.

Meanwhile, if nothing gets planted, invasive weeds move in with a vengeance, claiming huge areas that were once old growth forests. Lacking the labor and tree inventory to stem this possibility, forest keepers resort to a stopgap measure: use helicopters to drench the area in herbicides to kill weeds, then saturate it with fast-growing cheatgrass or the like. (The alternative to spraying is, again, the manual approach: machetes.)

At least then, in a year, instead of a weedy wasteland, you have a grassy monoculture — not a forest, but it’ll do until the forest gets here.

One final complication: helicopter spraying is a horrendously dangerous profession. These pilots are flying at sub-100-foot elevations, performing high-speed maneuvers so that their sprays reach the very edge of burn zones but they don’t crash head-on into the trees. This is an extremely dangerous occupation: 80 to 100 crashes occur every year in the U.S. alone.

In short, there are more and worse fires and we have fewer resources — and dated ones at that — with which to restore forests after them.

These are facts anyone in forest ecology and logging are familiar with, but perhaps not as well known among technologists. We do tend to stay in areas with cell coverage. But it turns out that a boost from the cloistered knowledge workers of the tech world — specifically those in the Emerald City — may be exactly what the industry and ecosystem require.

Simple idea, complex solution

So what’s the solution to all this? Automation, right?

Automation, especially via robotics, is proverbially suited for jobs that are “dull, dirty, and dangerous.” Restoring a forest is dirty and dangerous to be sure. But dull isn’t quite right. It turns out that the process requires far more intelligence than anyone was willing, it seems, to apply to the problem — with the exception of those planters. That’s changing.

Earlier this year, DroneSeed was awarded the first multi-craft, over-55-pounds unmanned aerial vehicle license ever issued by the FAA. Its custom UAV platforms, equipped with multispectral camera arrays, high-end lidar, six-gallon tanks of herbicide and proprietary seed dispersal mechanisms have been hired by several major forest management companies, with government entities eyeing the service as well.

These drones scout a burned area, mapping it down to as high as centimeter accuracy, including objects and plant species, fumigate it efficiently and autonomously, identify where trees would grow best, then deploy painstakingly designed seed-nutrient packages to those locations. It’s cheaper than people, less wasteful and dangerous than helicopters and smart enough to scale to national forests currently at risk of permanent damage.

I met with the company’s team at their headquarters near Ballard, where complete and half-finished drones sat on top of their cases and the air was thick with capsaicin (we’ll get to that).

The idea for the company began when founder and CEO Grant Canary burned through a few sustainable startup ideas after his last company was acquired, and was told, in his despondency, that he might have to just go plant trees. Canary took his friend’s suggestion literally.

“I started looking into how it’s done today,” he told me. “It’s incredibly outdated. Even at the most sophisticated companies in the world, planters are superheroes that use bags and a shovel to plant trees. They’re being paid to move material over mountainous terrain and be a simple AI and determine where to plant trees where they will grow — microsites. We are now able to do both these functions with drones. This allows those same workers to address much larger areas faster without the caloric wear and tear.”

It may not surprise you to hear that investors are not especially hot on forest restoration (I joked that it was a “growth industry” but really because of the reasons above it’s in dire straits).

But investors are interested in automation, machine learning, drones and especially government contracts. So the pitch took that form. With the money DroneSeed secured, it has built its modestly sized but highly accomplished team and produced the prototype drones with which is has captured several significant contracts before even announcing that it exists.

“We definitely don’t fit the mold or metrics most startups are judged on. The nice thing about not fitting the mold is people double take and then get curious,” Canary said. “Once they see we can actually execute and have been with 3 of the 5 largest timber companies in the U.S. for years, they get excited and really start advocating hard for us.”

The company went through Techstars, and Social Capital helped them get on their feet, with Spero Ventures joining up after the company got some groundwork done.

If things go as DroneSeed hopes, these drones could be deployed all over the world by trained teams, allowing spraying and planting efforts in nurseries and natural forests to take place exponentially faster and more efficiently than they are today. It’s genuine change-the-world-from-your-garage stuff, which is why this article is so long.

Hunter (weed) killers

The job at hand isn’t simple or even straightforward. Every landscape differs from every other, not just in the shape and size of the area to be treated but the ecology, native species, soil type and acidity, type of fire or logging that cleared it and so on. So the first and most important task is to gather information.

For this, DroneSeed has a special craft equipped with a sophisticated imaging stack. This first pass is done using waypoints set on satellite imagery.

The information collected at this point is really far more detailed than what’s actually needed. The lidar, for instance, collects spatial information at a resolution much beyond what’s needed to understand the shape of the terrain and major obstacles. It produces a 3D map of the vegetation as well as the terrain, allowing the system to identify stumps, roots, bushes, new trees, erosion and other important features.

This works hand in hand with the multispectral camera, which collects imagery not just in the visible bands — useful for identifying things — but also in those outside the human range, which allows for in-depth analysis of the soil and plant life.

The resulting map of the area is not just useful for drone navigation, but for the surgical strikes that are necessary to make this kind of drone-based operation worth doing in the first place. No doubt there are researchers who would love to have this data as well.

Now, spraying and planting are very different tasks. The first tends to be done indiscriminately using helicopters, and the second by laborers who burn out after a couple of years — as mentioned above, it’s incredibly difficult work. The challenge in the first case is to improve efficiency and efficacy, while in the second case is to automate something that requires considerable intelligence.

Spraying is in many ways simpler. Identifying invasive plants isn’t easy, exactly, but it can be done with imagery like that the drones are collecting. Having identified patches of a plant to be eliminated, the drones can calculate a path and expend only as much herbicide is necessary to kill them, instead of dumping hundreds of gallons indiscriminately on the entire area. It’s cheaper and more environmentally friendly. Naturally, the opposite approach could be used for distributing fertilizer or some other agent.

I’m making it sound easy again. This isn’t a plug and play situation — you can’t buy a DJI drone and hit the “weedkiller” option in its control software. A big part of this operation was the creation not only of the drones themselves, but the infrastructure with which to deploy them.

Conservation convoy

The drones themselves are unique, but not alarmingly so. They’re heavy-duty craft, capable of lifting well over the 57 pounds of payload they carry (the FAA limits them to 115 pounds).

“We buy and gut aircraft, then retrofit them,” Canary explained simply. Their head of hardware, would probably like to think there’s a bit more to it than that, but really the problem they’re solving isn’t “make a drone” but “make drones plant trees.” To that end, Canary explained, “the most unique engineering challenge was building a planting module for the drone that functions with the software.” We’ll get to that later.

DroneSeed deploys drones in swarms, which means as many as five drones in the air at once — which in turn means they need two trucks and trailers with their boxes, power supplies, ground stations and so on. The company’s VP of operations comes from a military background where managing multiple aircraft onsite was part of the job, and she’s brought her rigorous command of multi-aircraft environments to the company.

The drones take off and fly autonomously, but always under direct observation by the crew. If anything goes wrong, they’re there to take over, though of course there are plenty of autonomous behaviors for what to do in case of, say, a lost positioning signal or bird strike.

They fly in patterns calculated ahead of time to be the most efficient, spraying at problem areas when they’re over them, and returning to the ground stations to have power supplies swapped out before returning to the pattern. It’s key to get this process down pat, since efficiency is a major selling point. If a helicopter does it in a day, why shouldn’t a drone swarm? It would be sad if they had to truck the craft back to a hangar and recharge them every hour or two. It also increases logistics costs like gas and lodging if it takes more time and driving.

This means the team involves several people, as well as several drones. Qualified pilots and observers are needed, as well as people familiar with the hardware and software that can maintain and troubleshoot on site — usually with no cell signal or other support. Like many other forms of automation, this one brings its own new job opportunities to the table.

AI plays Mother Nature

The actual planting process is deceptively complex.

The idea of loading up a drone with seeds and setting it free on a blasted landscape is easy enough to picture. Hell, it’s been done. There are efforts going back decades to essentially load seeds or seedlings into guns and fire them out into the landscape at speeds high enough to bury them in the dirt: in theory this combines the benefits of manual planting with the scale of carpeting the place with seeds.

But whether it was slapdash placement or the shock of being fired out of a seed gun, this approach never seemed to work.

Forestry researchers have shown the effectiveness of finding the right “microsite” for a seed or seedling; in fact, it’s why manual planting works as well as it does. Trained humans find perfect spots to put seedlings: in the lee of a log; near but not too near the edge of a stream; on the flattest part of a slope, and so on. If you really want a forest to grow, you need optimal placement, perfect conditions and preventative surgical strikes with pesticides.

Although it’s difficult, it’s also the kind of thing that a machine learning model can become good at. Sorting through messy, complex imagery and finding local minima and maxima is a specialty of today’s ML systems, and the aerial imagery from the drones is rich in relevant data.

The company’s CTO led the creation of an ML model that determines the best locations to put trees at a site — though this task can be highly variable depending on the needs of the forest. A logging company might want a tree every couple of feet, even if that means putting them in sub-optimal conditions — but a few inches to the left or right may make all the difference. On the other hand, national forests may want more sparse deployments or specific species in certain locations to curb erosion or establish sustainable firebreaks.

Once the data has been crunched, the map is loaded into the drones’ hive mind and the convoy goes to the location, where the craft are loaded with seeds instead of herbicides.

But not just any old seeds! You see, that’s one more wrinkle. If you just throw a sagebrush seed on the ground, even if it’s in the best spot in the world, it could easily be snatched up by an animal, roll or wash down to a nearby crevasse, or simply fail to find the right nutrients in time despite the planter’s best efforts.

That’s why DroneSeed’s head of Planting and his team have been working on a proprietary seed packet that they were unbelievably reticent to detail.

From what I could gather, they’ve put a ton of work into packaging the seeds into nutrient-packed little pucks held together with a biodegradable fiber. The outside is dusted with capsaicin, the chemical that makes spicy food spicy (and also what makes bear spray do what it does). If they hadn’t told me, I might have guessed, since the workshop area was hazy with it, leading us all to cough and tear up a little. If I were a marmot, I’d learn to avoid these things real fast.

The pucks, or “seed vessels,” can and must be customized for the location and purpose — you have to match the content and acidity of the soil, things like that. DroneSeed will have to make millions of these things, but it doesn’t plan to be the manufacturer.

Finally these pucks are loaded in a special puck-dispenser which, closely coordinating with the drone, spits one out at the exact moment and speed needed to put it within a few centimeters of the microsite.

All these factors should improve the survival rate of seedlings substantially. That means that the company’s methods will not only be more efficient, but more effective. Reforestation is a numbers game played at scale, and even slight improvements — and DroneSeed is promising more than that — are measured in square miles and millions of tons of biomass.

Proof of life

DroneSeed has already signed several big contracts for spraying, and planting is next. Unfortunately, the timing on their side meant they missed this year’s planting season, though by doing a few small sites and showing off the results, they’ll be in pole position for next year.

After demonstrating the effectiveness of the planting technique, the company expects to expand its business substantially. That’s the scaling part — again, not easy, but easier than hiring another couple thousand planters every year.

Ideally the hardware can be assigned to local teams that do the on-site work, producing loci of activity around major forests from which jobs can be deployed at large or small scales. A set of five or six drones does the work of one helicopter, roughly speaking, so depending on the volume requested by a company or forestry organization, you may need dozens on demand.

That’s all yet to be explored, but DroneSeed is confident that the industry will see the writing on the wall when it comes to the old methods, and identify them as a solution that fits the future.

If it sounds like I’m cheerleading for this company, that’s because I am. It’s not often in the world of tech startups that you find a group of people not just attempting to solve a serious problem — it’s common enough to find companies hitting this or that issue — but who have spent the time, gathered the expertise and really done the dirty, boots-on-the-ground work that needs to happen so it goes from great idea to real company.

That’s what I felt was the case with DroneSeed, and here’s hoping their work pays off — for their sake, sure, but mainly for ours.

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Red Dead Online launches in beta tomorrow

A month after launching to universal acclaim, Red Dead Redemption 2 is finally getting its online component. Red Dead Online launches in beta this week, with access opening for users starting tomorrow.

The roll out is admittedly a bit convoluted. Rockstar is clearly staggering things here, so as to avoid a repeat of the clustereff it experienced a few years back with the GTA Online launch. Those who purchased the $90 Ultimate Edition get first dibs, starting tomorrow. From there, new slots will open daily, based on when users first played the title, before things open to everyone on Friday.

The online version of the wildly popular western builds on the original title’s multiplayer modes, with both competitive and co-op elements. A narrative of sorts will tie the title together, though it will understandably be less complex than the one found in the offline single player, according to Variety. The open-world gameplay will include hunting, fishing and riding with posses of up to seven players.

The title has already proven a massive hit for Rockstar, moving more than 17 million copies in its first two weeks.

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Banuba raises $7M to supercharge any app or device with the ability to really see you

Walking into the office of Viktor Prokopenya — which overlooks a central London park — you would perhaps be forgiven for missing the significance of this unassuming location, just south of Victoria Station in London. While giant firms battle globally to make augmented reality a “real industry,” this jovial businessman from Belarus is poised to launch a revolutionary new technology for just this space. This is the kind of technology some of the biggest companies in the world are snapping up right now, and yet, scuttling off to make me a coffee in the kitchen is someone who could be sitting on just such a company.

Regardless of whether its immediate future is obvious or not, AR has a future if the amount of investment pouring into the space is anything to go by.

In 2016 AR and VR attracted $2.3 billion worth of investments (a 300 percent jump from 2015) and is expected to reach $108 billion by 2021 — 25 percent of which will be aimed at the AR sector. But, according to numerous forecasts, AR will overtake VR in 5-10 years.

Apple is clearly making headway in its AR developments, having recently acquired AR lens company Akonia Holographics and in releasing iOS 12 this month, it enables developers to fully utilize ARKit 2, no doubt prompting the release of a new wave of camera-centric apps. This year Sequoia Capital China, SoftBank invested $50 million in AR camera app Snow. Samsung recently introduced its version of the AR cloud and a partnership with Wacom that turns Samsung’s S-Pen into an augmented reality magic wand.

The IBM/Unity partnership allows developers to integrate into their Unity applications Watson cloud services such as visual recognition, speech to text and more.

So there is no question that AR is becoming increasingly important, given the sheer amount of funding and M&A activity.

Joining the field is Prokopenya’s “Banuba” project. For although you can download a Snapchat-like app called “Banuba” from the App Store right now, underlying this is a suite of tools of which Prokopenya is the founding investor, and who is working closely to realize a very big vision with the founding team of AI/AR experts behind it.

The key to Banuba’s pitch is the idea that its technology could equip not only apps but even hardware devices with “vision.” This is a perfect marriage of both AI and AR. What if, for instance, Amazon’s Alexa couldn’t just hear you? What if it could see you and interpret your facial expressions or perhaps even your mood? That’s the tantalizing strategy at the heart of this growing company.

Better known for its consumer apps, which have been effectively testing their concepts in the consumer field for the last year, Banuba is about to move heavily into the world of developer tools with the release of its new Banuba 3.0 mobile SDK. (Available to download now in the App Store for iOS devices and Google Play Store for Android.) It’s also now secured a further $7 million in funding from Larnabel Ventures, the fund of Russian entrepreneur Said Gutseriev, and Prokopenya’s VP Capital.

This move will take its total funding to $12 million. In the world of AR, this is like a Romulan warbird de-cloaking in a scene from Star Trek.

Banuba hopes that its SDK will enable brands and apps to utilise 3D Face AR inside their own apps, meaning users can benefit from cutting-edge face motion tracking, facial analysis, skin smoothing and tone adjustment. Banuba’s SDK also enables app developers to utilise background subtraction, which is similar to “green screen” technology regularly used in movies and TV shows, enabling end-users to create a range of AR scenarios. Thus, like magic, you can remove that unsightly office surrounding and place yourself on a beach in the Bahamas…

Because Banuba’s technology equips devices with “vision,” meaning they can “see” human faces in 3D and extract meaningful subject analysis based on neural networks, including age and gender, it can do things that other apps just cannot do. It can even monitor your heart rate via spectral analysis of the time-varying color tones in your face.

It has already been incorporated into an app called Facemetrix, which can track a child’s eyes to ascertain whether they are reading something on a phone or tablet or not. Thanks to this technology, it is possible to not just “track” a person’s gaze, but also to control a smartphone’s function with a gaze. To that end, the SDK can detect micro-movements of the eye with subpixel accuracy in real time, and also detects certain points of the eye. The idea behind this is to “Gamify education,” rewarding a child with games and entertainment apps if the Facemetrix app has duly checked that they really did read the e-book they told their parents they’d read.

If that makes you think of a parallel with a certain Black Mirror episode where a young girl is prevented from seeing certain things via a brain implant, then you wouldn’t be a million miles away. At least this is a more benign version…

Banuba’s SDK also includes “Avatar AR,” empowering developers to get creative with digital communication by giving users the ability to interact with — and create personalized — avatars using any iOS or Android device.Prokopenya says: “We are in the midst of a critical transformation between our existing smartphones and future of AR devices, such as advanced glasses and lenses. Camera-centric apps have never been more important because of this.” He says that while developers using ARKit and ARCore are able to build experiences primarily for top-of-the-range smartphones, Banuba’s SDK can work on even low-range smartphones.

The SDK will also feature Avatar AR, which allows users to interact with fun avatars or create personalised ones for all iOS and Android devices. Why should users of Apple’s iPhone X be the only people to enjoy Animoji?

Banuba is also likely to take advantage of the news that Facebook recently announced it was testing AR ads in its newsfeed, following trials for businesses to show off products within Messenger.

Banuba’s technology won’t simply be for fun apps, however. Inside two years, the company has filed 25 patent applications with the U.S. patent office, and of six of those were processed in record time compared with the average. Its R&D center, staffed by 50 people and based in Minsk, is focused on developing a portfolio of technologies.

Interestingly, Belarus has become famous for AI and facial recognition technologies.

For instance, cast your mind back to early 2016, when Facebook bought Masquerade, a Minsk-based developer of a video filter app, MSQRD, which at one point was one of the most popular apps in the App Store. And in 2017, another Belarusian company, AIMatter, was acquired by Google, only months after raising $2 million. It too took an SDK approach, releasing a platform for real-time photo and video editing on mobile, dubbed Fabby. This was built upon a neural network-based AI platform. But Prokopenya has much bolder plans for Banuba.

In early 2017, he and Banuba launched a “technology-for-equity” program to enroll app developers and publishers across the world. This signed up Inventain, another startup from Belarus, to develop AR-based mobile games.

Prokopenya says the technologies associated with AR will be “leveraged by virtually every kind of app. Any app can recognize its user through the camera: male or female, age, ethnicity, level of stress, etc.” He says the app could then respond to the user in any number of ways. Literally, your apps could be watching you.

So, for instance, a fitness app could see how much weight you’d lost just by using the Banuba SDK to look at your face. Games apps could personalize the game based on what it knows about your face, such as reading your facial cues.

Back in his London office, overlooking a small park, Prokopenya waxes lyrical about the “incredible concentration of diversity, energy and opportunity” of London. “Living in London is fantastic,” he says. “The only thing I am upset about, however, is the uncertainty surrounding Brexit and what it might mean for business in the U.K. in the future.”

London may be great (and will always be), but sitting on his desk is a laptop with direct links back to Minsk, a place where the facial recognition technologies of the future are only now just emerging.

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Black Friday drove half a million new users to the top shopping apps

More U.S. consumers were shopping on mobile devices on Black Friday this year, with $2.1 billion in sales coming from smartphones. This trend was also reflected across the U.S. App Store. According to new data from Sensor Tower out this morning, the top 10 shopping apps on the App Store added half a million first-time users on Black Friday. That’s up 16.3 percent from the same day in 2017, the firm found.

Overall, new shopping app installs grew 9 percent over last year, to reach approximately 1.8 million. To be clear, this number is new downloads, not re-downloads from someone who previously had the app installed on their device, but deleted it at some point. (Of course, those consumers may have already been customers on the web.)

Not surprisingly, Amazon’s app was the most installed, as it has been in years past. But Walmart’s app gained steam as it saw more significant year-over-year growth, the report said.

This year, Amazon added around 115,000 new app users, up 11.7 percent from 2017. Walmart, however, added 95,000 first-time users, up 39.7 percent over last year. Target’s app, which was the third most installed this year, grew 3.3 percent, from 2017 with around 62,000 new users.

The rest of the top 10 was rounded out by Wish, Best Buy, eBay, Offer Up, Fashion Nova, Macy’s and JCPenney. This includes both brick-and-mortar and online retailers.

In terms of online-only retailers, the list looked a little different. Amazon was still in the lead, but was then followed by Wish, eBay, Offer Up, Fashion Nova, GOAT, Poshmark, Letgo, Zaful and Shein.

Walmart, meanwhile, was the most-downloaded app out of all the brick-and-mortar retailers, followed by Target, Best Buy, Macy’s, JCPenney, Nike, Ulta, Forever 21, Hollister and Sephora.

Overall, new downloads from the brick-and-mortar apps were up 24.7 percent over last year’s Black Friday, while the online-only apps grew around 20 percent.

Of these, Best Buy also had a good year in terms of new installs, the firm said. Around 34.5 percent new users installed its app for the first time, with about 39,000 new downloads in 2018 compared to 29,000 in 2017.

Sensor Tower wasn’t the only App Store intelligence firm predicting a boost in mobile shopping for this year’s Black Friday. App Annie also forecast the sales holiday in 2018 would break new records.

In the two-week period including Thanksgiving, Black Friday and Cyber Monday, App Annie was predicting a 25 percent increase in time spent in shopping apps on Android devices — nearly double from the four years prior.

However, the Google Play numbers aren’t in yet to confirm this. They should be available later in the week.

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Tech giants offer empty apologies because users can’t quit

A true apology consists of a sincere acknowledgement of wrong-doing, a show of empathic remorse for why you wronged and the harm it caused, and a promise of restitution by improving ones actions to make things right. Without the follow-through, saying sorry isn’t an apology, it’s a hollow ploy for forgiveness.

That’s the kind of “sorry” we’re getting from tech giants — an attempt to quell bad PR and placate the afflicted, often without the systemic change necessary to prevent repeated problems. Sometimes it’s delivered in a blog post. Sometimes it’s in an executive apology tour of media interviews. But rarely is it in the form of change to the underlying structures of a business that caused the issue.

Intractable Revenue

Unfortunately, tech company business models often conflict with the way we wish they would act. We want more privacy but they thrive on targeting and personalization data. We want control of our attention but they subsist on stealing as much of it as possible with distraction while showing us ads. We want safe, ethically built devices that don’t spy on us but they make their margins by manufacturing them wherever’s cheap with questionable standards of labor and oversight. We want groundbreaking technologies to be responsibly applied, but juicy government contracts and the allure of China’s enormous population compromise their morals. And we want to stick to what we need and what’s best for us, but they monetize our craving for the latest status symbol or content through planned obsolescence and locking us into their platforms.

The result is that even if their leaders earnestly wanted to impart meaningful change to provide restitution for their wrongs, their hands are tied by entrenched business models and the short-term focus of the quarterly earnings cycle. They apologize and go right back to problematic behavior. The Washington Post recently chronicled a dozen times Facebook CEO Mark Zuckerberg has apologized, yet the social network keeps experiencing fiasco after fiasco. Tech giants won’t improve enough on their own.

Addiction To Utility

The threat of us abandoning ship should theoretically hold the captains in line. But tech giants have evolved into fundamental utilities that many have a hard time imagining living without. How would you connect with friends? Find what you needed? Get work done? Spend your time? What hardware or software would you cuddle up with in the moments you feel lonely? We live our lives through tech, have become addicted to its utility, and fear the withdrawal.

If there were principled alternatives to switch to, perhaps we could hold the giants accountable. But the scalability, network effects, and aggregation of supply by distributors has led to near monopolies in these core utilities. The second-place solution is often distant. What’s the next best social network that serves as an identity and login platform that isn’t owned by Facebook? The next best premium mobile and PC maker behind Apple? The next best mobile operating system for the developing world beyond Google’s Android? The next best ecommerce hub that’s not Amazon? The next best search engine? Photo feed? Web hosting service? Global chat app? Spreadsheet?

Facebook is still growing in the US & Canada despite the backlash, proving that tech users aren’t voting with their feet. And if not for a calculation methodology change, it would have added 1 million users in Europe this quarter too.

One of the few tech backlashes that led to real flight was #DeleteUber. Workplace discrimination, shady business protocols, exploitative pricing and more combined to spur the movement to ditch the ridehailing app. But what was different here is that US Uber users did have a principled alternative to switch to without much hassle: Lyft. The result was that “Lyft benefitted tremendously from Uber’s troubles in 2018” eMarketer’s forecasting director Shelleen Shum told the USA Today in May. Uber missed eMarketer’s projections while Lyft exceeded them, narrowing the gap between the car services. And meanwhile, Uber’s CEO stepped down as it tried to overhaul its internal policies.

This is why we need regulation that promotes competition by preventing massive mergers and giving users the right to interoperable data portability so they can easily switch away from companies that treat them poorly

But in the absence of viable alternatives to the giants, leaving these mainstays is inconvenient. After all, they’re the ones that made us practically allergic to friction. Even after massive scandals, data breaches, toxic cultures, and unfair practices, we largely stick with them to avoid the uncertainty of life without them. Even Facebook added 1 million monthly users in the US and Canada last quarter despite seemingly every possible source of unrest. Tech users are not voting with their feet. We’ve proven we can harbor ill will towards the giants while begrudgingly buying and using their products. Our leverage to improve their behavior is vastly weakened by our loyalty.

Inadequate Oversight

Regulators have failed to adequately step up either. This year’s congressional hearings about Facebook and social media often devolved into inane and uninformed questioning like how does Facebook earn money if its doesn’t charge? “Senator, we run ads” Facebook CEO Mark Zuckerberg said with a smirk. Other times, politicians were so intent on scoring partisan points by grandstanding or advancing conspiracy theories about bias that they were unable to make any real progress. A recent survey commissioned by Axios found that “In the past year, there has been a 15-point spike in the number of people who fear the federal government won’t do enough to regulate big tech companies — with 55% now sharing this concern.”

When regulators do step in, their attempts can backfire. GDPR was supposed to help tamp down on the dominance of Google and Facebook by limiting how they could collect user data and making them more transparent. But the high cost of compliance simply hindered smaller players or drove them out of the market while the giants had ample cash to spend on jumping through government hoops. Google actually gained ad tech market share and Facebook saw the littlest loss while smaller ad tech firms lost 20 or 30 percent of their business.

Europe’s GDPR privacy regulations backfired, reinforcing Google and Facebook’s dominance. Chart via Ghostery, Cliqz, and WhoTracksMe.

Even the Honest Ads act, which was designed to bring political campaign transparency to internet platforms following election interference in 2016, has yet to be passed even despite support from Facebook and Twitter. There’s hasn’t been meaningful discussion of blocking social networks from acquiring their competitors in the future, let alone actually breaking Instagram and WhatsApp off of Facebook. Governments like the U.K. that just forcibly seized documents related to Facebook’s machinations surrounding the Cambridge Analytica debacle provide some indication of willpower. But clumsy regulation could deepen the moats of the incumbents, and prevent disruptors from gaining a foothold. We can’t depend on regulators to sufficiently protect us from tech giants right now.

Our Hope On The Inside

The best bet for change will come from the rank and file of these monolithic companies. With the war for talent raging, rock star employees able to have huge impact on products, and compensation costs to keep them around rising, tech giants are vulnerable to the opinions of their own staff. It’s simply too expensive and disjointing to have to recruit new high-skilled workers to replace those that flee.

Google declined to renew a contract with the government after 4000 employees petitioned and a few resigned over Project Maven’s artificial intelligence being used to target lethal drone strikes. Change can even flow across company lines. Many tech giants including Facebook and Airbnb have removed their forced arbitration rules for harassment disputes after Google did the same in response to 20,000 of its employees walking out in protest.

Thousands of Google employees protested the company’s handling of sexual harassment and misconduct allegations on Nov. 1.

Facebook is desperately pushing an internal communications campaign to reassure staffers it’s improving in the wake of damning press reports from the New York Times and others. TechCrunch published an internal memo from Facebook’s outgoing VP of communications Elliot Schrage in which he took the blame for recent issues, encouraged employees to avoid finger-pointing, and COO Sheryl Sandberg tried to reassure employees that “I know this has been a distraction at a time when you’re all working hard to close out the year — and I am sorry.” These internal apologizes could come with much more contrition and real change than those paraded for the public.

And so after years of us relying on these tech workers to build the product we use every day, we must now rely that will save us from them. It’s a weighty responsibility to move their talents where the impact is positive, or commit to standing up against the business imperatives of their employers. We as the public and media must in turn celebrate when they do what’s right for society, even when it reduces value for shareholders. If apps abuse us or unduly rob us of our attention, we need to stay off of them.

And we must accept that shaping the future for the collective good may be inconvenient for the individual. There’s an oppprtunity here not just to complain or wish, but to build a social movement that holds tech giants accountable for delivering the change they’ve promised over and over.

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Upflow turbocharges your invoices

Meet Upflow a French startup that wants to help you deal with your outstanding invoices — the company first started at eFounders. If you’re running a small business, chances are you’re either wasting a ton of time or a ton of money on accounts receivable.

Most companies currently manage invoices using Excel spreadsheets, outdated banking interfaces and unnecessary conversations. Every time somebody signs a deal, they generate an invoice and file it in a spreadsheet somewhere.

Some companies will pay a few days later. But let’s be honest. Too many companies wait 30 days, 40 days or even more before even thinking about paying past due invoices. You end up sending emails, calling your clients and wasting a ton of time just collecting money. You might even feel bad about asking for money even though you already signed a deal.

In France, most companies use bank transfers to pay invoices. But business banking APIs are not there yet. It means that you have to log in to a slow banking website every day to check if somebody paid you. You can then tick a box in an Excel spreadsheet.

If everything I described resonates with you, Upflow wants to manage your invoices for you. It doesn’t replace your bank account, it doesn’t generate invoices for you. It integrates seamlessly with your existing workflow.

After signing up, you can send invoices to your client and cc Upflow in your email thread. Upflow then uses optical character recognition and automatically detects relevant data — the customer name, the amount, the due date, etc.

You can view all your outstanding invoices in Upflow’s interface to see where you stand. The service gives you a list of actionable tasks to get your money. For instance, Upflow tells you if you have overdue payments and tells you to contact your client again.

You can set up different rules depending on your clients. For instance, if you have many small clients, you can automate some of those messages. But if you only work with a handful of clients, you want to make sure that somebody has manually reviewed each message before Upflow sends them.

By default, you write your emails in Upflow so that your other team members can see what happened. You can browse invoices by client to see if somebody has multiple unpaid invoices. Upflow lets you assign actions to a particular team member if they’re more familiar with this specific client.

But all of this is just one part of the product. Upflow also generates banking information with the help of Treezor. This way, you can put your Upflow banking information on your invoices.

When a customer pays you, Upflow automatically matches invoices with incoming payments. This feature alone lets you save a ton of time. The startup transfers money back to your company’s bank account every day.

Upflow co-founder and CEO Alexandre Louisy drew me the following chart when we met. It’s probably easier to understand after reading my explanations:

In other words, Upflow has created a brick that sits between your company’s back office and your customers. Eventually, you could imagine more services built on top of this brick as Upflow is learning many things on your company.

According to Louisy, small and medium companies really need this kind of product — and not necessarily tech companies. Those companies don’t have a lot of money on their bank accounts, don’t have a big staff and need to save as much time as possible.

Now let’s see if it’s easy to sell a software-as-a-service solution to a family business that has been around for decades.

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BlueCargo optimizes stacks of containers for maximum efficiency

Meet BlueCargo, a logistics startup focused on seaport terminals. The company was part of Y Combinator’s latest batch and recently raised a $3 million funding round from 1984 Ventures, Green Bay Ventures, Sound Ventures, Kima Ventures and others.

If you picture a terminal, chances are you see huge piles of containers. But current sorting methods are not efficient at all. Yard cranes end up moving a ton of containers just to reach a container sitting at the bottom of the pile.

BlueCargo wants to optimize those movements by helping you store containers at the right spot. The first container that is going to leave the terminal is going to be at the top of the pile.

“Terminals spend a lot of time making unproductive or undesired movements,” co-founder and CEO Alexandra Griffon told me. “And yet, terminals only generate revenue every time they unload or load a container.”

Right now, ERP-like solutions only manage containers according to a handful of business rules that don’t take into account the timeline of a container. Empty containers are all stored in one area, containers with dangerous goods are in another area, etc.

The startup leverages as much data as possible on each container — where it’s coming from, the type of container, if it’s full or empty, the cargo ship that carried it, the time of the year and more.

Every time BlueCargo works with a new terminal, the startup collects past data and processes it to create a model. The team can then predict how BlueCargo can optimize the terminal.

“At Saint-Nazaire, we could save 22 percent on container shifting,” Griffon told me.

The company will test its solution in Saint-Nazaire in December. It integrates directly with existing ERP solutions. Cranes already scan container identification numbers. BlueCargo could then instantly push relevant information to crane operators so that they know where to put down a container.

Saint-Nazaire is a relatively small port compared to the biggest European ports. But the company is already talking with terminals in Long Beach, one of the largest container ports in the U.S.

BlueCargo also knows that it needs to tread carefully — many companies already promised magical IT solutions in the past. But it hasn’t changed much in seaports.

That’s why the startup wants to be as seamless as possible. It only charges fees based on shifting savings — 30 percent of what it would have cost you with the old model. And it doesn’t want to alter workflows for people working at terminals — it’s like an invisible crane that helps you work faster.

There are six dominant players managing terminals around the world. If BlueCargo can convince those companies to work with the startup, it would represent a good business opportunity.

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Zizoo, a booking.com for boats, sails for new markets with $7.4M on board

Berlin-based Zizoo — a startup which self describes as booking.com for boats — has nabbed a €6.5 million (~$7.4M) Series A to help more millennials find holiday yachts to mess about taking selfies in.

Zizoo says its Series A — which was led by Revo Capital, with participation from new investors including Coparion, Check24 Ventures and PUSH Ventures — was “significantly oversubscribed”.

Existing investors including MairDumont Ventures, aws Founders Fund, Axel Springer Digital Ventures and Russmedia International also participated in the round.

We first came across Zizoo some three years ago when they won our pitching competition in Budapest.

We’re happy to say they’ve come a long way since, with a team that’s now 60-people strong, and business relationships with ~1,500 charter companies — serving up more than 21,000 boats for rent, across 30 countries, via a search and book platform that caters to a full range of “sailing experiences”, from experienced sailor to novice and, on the pricing front, luxury to budget.

Registered users passed the 100,000 mark this year, according to founder and CEO Anna Banicevic. She also tells us that revenue growth has been 2.5x year-on-year for the past three years.

Commenting on the Series A in a statement, Revo Capital’s managing director Cenk Bayrakdar said: “The yacht charter market is one of the most underserved verticals in the travel industry despite its huge potential. We believe in Zizoo’s successful future as a leading SaaS-enabled marketplace.”

The new funds will be put towards growing the business — including by expanding into new markets; plus product development and recruitment across the board.

Zizoo founder and CEO Anna Banicevic at its Berlin offices

“We’re looking to strengthen our presence in the US, where we’ve seen the biggest YoY growth while also expand our inventory in hot locations such as Greece, Spain and the Caribbean,” says Banicevic on market expansion. “We will also be aggressively pushing markets such as France and Spain where consumers show a growing interest in boat holidays.”

Zizoo is intending to hire 40 more employees over the course of the next year — to meet what it dubs “the booming demand for sailing experiences, especially among millennials”.

So why do millennials love boating holidays so much? Zizoo says the 20-40 age range makes up the “majority” of its customer.

Banicevic reckons the answer is they’re after a slice of ‘affordable luxury’.

“After the recent boom of the cruising industry, millennials are well familiar with the concept of holidays at sea. However, sailing holidays (yachting) are much more fitting to the millennial’s strive for independence, adventure and experiences off the beaten path,” she suggests.

“Yachting is a growing trend no longer reserved for the rich and famous — and millennials want a piece of that. On our platform, users can book a boat holiday for as low as £25 per person per night (this is an example of a sailboat in Croatia).”

On the competition front, she says the main competition is the offline sphere (“where 90% of business is conducted by a few large and many small travel agents”).

But a few rival platforms have emerged “in the last few years” — and here she reckons Zizoo has managed to outgrow the startup competition “thanks to our unique vertically integrated business model, offering suppliers a booking management system and making it easy for the user to book a boat holiday”.

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