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Careem launches delivery service as it nears closing a massive round

The ride-hailing giant Careem is now in the delivery business as the company seeks new verticals in its ever-increasing fight against other services in the Middle East, including Uber. Starting with food delivery in Dhabi and Jeddah, the company sees the delivery service, called Careem Now, expanding to pharmaceuticals. according to a report by Reuters. Careem is investing more than $150 million into the service.

“We believe the opportunity for deliveries in the region is even bigger than ride-hailing,” chief executive and co-founder Mudassir Sheikha told Reuters. “It is going to become a very significant part of Careem over time.”

Careem Now will operate independently from its ride-hailing business. It will have its own app and Careem is building the service as a dedicated call center.

This comes as the company is trying to close a $500 million funding round. Back in October, it announced it had already raised $200 million from existing investors. Prior to this announcement, rumors were swirling that several companies, including Didi Chuxing, could acquire Careem.

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K Health raises $25M for its AI-powered primary care platform

K Health, the startup providing consumers with an AI-powered primary care platform, has raised $25 million in Series B funding. The round was led by 14W, Comcast Ventures and Mangrove Capital Partners, with participation from Lerer HippeauBoxGroup and Max Ventures — all previous investors from the company’s seed or Series A rounds. Other previous investors include Primary Ventures and Bessemer Venture Partners.

Co-founded and led by former Vroom CEO and Wix co-CEO Allon Bloch, K Health (previously Kang Health) looks to equip consumers with a free and easy-to-use application that can provide accurate, personalized, data-driven information about their symptoms and health.

“When your child says their head hurts, you can play doctor for the first two questions or so — where does it hurt? How does it hurt?” Bloch explained in a conversation with TechCrunch. “Then it gets complex really quickly. Are they nauseous or vomiting? Did anything unusual happen? Did you come back from a trip somewhere? Doctors then use differential diagnosis to prove that it’s a tension headache versus other things by ruling out a whole list of chronic or unusual conditions based on their deep knowledge sets.”

K Health’s platform, which currently focuses on primary care, effectively looks to perform a simulation and data-driven version of the differential diagnosis process. On the company’s free mobile app, users spend three-to-four minutes answering an average of 21 questions about their background and the symptoms they’re experiencing.

Using a data set of two billion historical health events over the past 20 years — compiled from doctors’ notes, lab results, hospitalizations, drug statistics and outcome data — K Health is able to compare users to those with similar symptoms and medical histories before zeroing in on a diagnosis. 

With its expansive comparative approach, the platform hopes to offer vastly more thorough, precise and user-specific diagnostic information relative to existing consumer alternatives, like WebMD or, what Bloch calls “Dr. Google,” which often produce broad, downright frightening and inaccurate diagnoses. 

Ease and efficiency for both consumers and physicians

Users are able to see cases and diagnoses that had symptoms similar to their own, with K Health notifying users with serious conditions when to consider seeking immediate care. (K Health Press Image / K Health / https://www.khealth.ai)

In addition to pure peace of mind, the utility provided to consumers is clear. With more accurate at-home diagnostic information, users are able to make better preventative health decisions, avoid costly and unnecessary trips to in-person care centers or appointments with telehealth providers and engage in constructive conversations with physicians when they do opt for in-person consultations.

K Health isn’t looking to replace doctors, and, in fact, believes its platform can unlock tremendous value for physicians and the broader healthcare system by enabling better resource allocation. 

Without access to quality, personalized medical information at home, many defer to in-person doctor visits even when it may not be necessary. And with around one primary care physician per 1,000 people in the U.S., primary care practitioners are subsequently faced with an overwhelming number of patients and are unable to focus on more complex cases that may require more time and resources. The high volume of patients also forces physicians to allocate budgets for support staff to help interact with patients, collect initial background information and perform less-demanding tasks.

K Health believes that by providing an accurate alternative for those with lighter or more trivial symptoms, it can help lower unnecessary in-person visits, reduce costs for practices and allow physicians to focus on complicated, rare or resource-intensive cases, where their expertise can be most useful and where brute machine processing power is less valuable.

The startup is looking to enhance the platform’s symbiotic patient-doctor benefits further in early-2019, when it plans to launch in-app capabilities that allow users to share their AI-driven health conversations directly with physicians, hopefully reducing time spent on information gathering and enabling more-informed treatment.

With K Health’s AI and machine learning capabilities, the platform also gets smarter with every conversation as it captures more outcomes, hopefully enriching the system and becoming more valuable to all parties over time. Initial results seem promising, with K Health currently boasting around 500,000 users, most having joined since this past July.

Using access and affordability to improve global health outcomes

With the latest round, the company has raised a total of $37.5 million since its late-2016 founding. K Health plans to use the capital to ramp up marketing efforts, further refine its product and technology and perform additional research to identify methods for earlier detection and areas outside of primary care where the platform may be valuable.

Longer term, the platform has much broader aspirations of driving better health outcomes, normalizing better preventative health behavior and creating more efficient and affordable global healthcare systems.

The high costs of the American healthcare system and the impacts they have on health behavior has been well-documented. With heavy co-pays, premiums and treatment cost, many avoid primary care altogether or opt for more reactionary treatment, leading to worse health outcomes overall.

Issues seen in the American healthcare system are also observable in many emerging market countries with less medical infrastructure. According to the World Health Organization, the international standard for the number of citizens per primary care physician is one for every 1,500 to 2,000 people, with some countries facing much steeper gaps — such as China, where there is only one primary care doctor for every 6,666.

The startup hopes it can help limit the immense costs associated with emerging countries educating millions of doctors for eight-to-10 years and help provide more efficient and accessible healthcare systems much more quickly.

By reducing primary care costs for consumers and operating costs for medical practices, while creating a more convenient diagnostic experience, K Health believes it can improve access to information, ultimately driving earlier detection and better health outcomes for consumers everywhere.

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3D-printed heads let hackers – and cops – unlock your phone

There’s a lot you can make with a 3D printer: from prosthetics, corneas, and firearms — even an Olympic-standard luge.

You can even 3D print a life-size replica of a human head — and not just for Hollywood. Forbes reporter Thomas Brewster commissioned a 3D printed model of his own head to test the face unlocking systems on a range of phones — four Android models and an iPhone X.

Bad news if you’re an Android user: only the iPhone X defended against the attack.

Gone, it seems, are the days of the trusty passcode, which many still find cumbersome, fiddly, and inconvenient — especially when you unlock your phone dozens of times a day. Phone makers are taking to the more convenient unlock methods. Even if Google’s latest Pixel 3 shunned facial recognition, many Android models — including popular Samsung devices — are relying more on your facial biometrics. In its latest models, Apple effectively killed its fingerprint-reading Touch ID in favor of its newer Face ID.

But that poses a problem for your data if a mere 3D-printed model can trick your phone into giving up your secrets. That makes life much easier for hackers, who have no rulebook to go from. But what about the police or the feds, who do?

It’s no secret that biometrics — your fingerprints and your face — aren’t protected under the Fifth Amendment. That means police can’t compel you to give up your passcode, but they can forcibly depress your fingerprint to unlock your phone, or hold it to your face while you’re looking at it. And the police know it — it happens more often than you might realize.

But there’s also little in the way of stopping police from 3D printing or replicating a set of biometrics to break into a phone.

“Legally, it’s no different from using fingerprints to unlock a device,” said Orin Kerr, professor at USC Gould School of Law, in an email. “The government needs to get the biometric unlocking information somehow,” by either the finger pattern shape or the head shape, he said.

Although a warrant “wouldn’t necessarily be a requirement” to get the biometric data, one would be needed to use the data to unlock a device, he said.

Jake Laperruque, senior counsel at the Project On Government Oversight, said it was doable but isn’t the most practical or cost-effective way for cops to get access to phone data.

“A situation where you couldn’t get the actual person but could use a 3D print model may exist,” he said. “I think the big threat is that a system where anyone — cops or criminals — can get into your phone by holding your face up to it is a system with serious security limits.”

The FBI alone has thousands of devices in its custody — even after admitting the number of encrypted devices is far lower than first reported. With the ubiquitous nature of surveillance, now even more powerful with high-resolution cameras and facial recognition software, it’s easier than ever for police to obtain our biometric data as we go about our everyday lives.

Those cheering on the “death of the password” might want to think again. They’re still the only thing that’s keeping your data safe from the law.

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Epic sheathes Infinity Blade after Fortnite fan backlash

Epic, the maker of the insanely popular, cross-platform third-person shooter online game Fortnite, has ‘fessed up to a gameplay misstep when it dropped a super powerful new weapon into the battle royale arena earlier this month — triggering a major fan backlash.

Complaints boiled down to it being unfair for the overpowered weapon to exist in standard game modes, given the massive advantage bestowed on whoever happened to be lucky enough to find it.

Earlier this month Epic had trailed the forthcoming Infinity Blade as “a weapon fit for a king”.

Coming soon… a weapon fit for a King 🗡👑pic.twitter.com/n3kMDCS5IH

— Fortnite (@FortniteGame) December 10, 2018

It went on to unleash the super-powered weapon, on December 11, shortly after releasing a Season 7 update — so presumably it had been intending to increase Fortnite fans’ gaming itch.

Instead it managed to drastically upset the balance of play. Without adequate counter weapons/strategies to prevail against the weapon Fortnite fans were rightly mad as hell.

But on Friday, three days after launching the blade, Epic pulled the “overpowered” weapon from the game — admitting it had failed to provide “good counters”, and was “re-evaluating our approach to Mythic items”.

Heya folks,

We messed up and rolled out the Infinity Blade overpowered / without good counters, especially in the end game.

The Infinity Blade has been Vaulted and we are re-evaluating our approach to Mythic items.

Thanks for calling us out on this!

— Fortnite (@FortniteGame) December 14, 2018

Turns out even billions in funding and tens of millions of obsessively engaged fans can’t shield a games maker against making some piss-poor gameplay decisions.

A few days earlier Epic had posted a discussion thread on Reddit saying it wanted to provide “more context on item philosophy”, and trailing “upcoming changes to the Blade” — such as removing the ability of gamers to build and harvest when wielding the Blade so as to add some risk to holding it — so it was still hoping to win fans over at that point. And indeed appeared to be doubling down on its mythic items push.

Then it also wrote that its intention with adding a mythic tier of items to Fortnite is to provide “new and flavorful ways to interact with the map and generally shake up normal play across default modes”.

Which is of course another way of saying it doesn’t want its highly engaged fanbase to get bored and stop pouring cash into its coffers.

However Epic clearly failed to build in the necessary balance into the Infinity Blade from the start. So pulling the blade was the right move, and Fortnite fans should be happy it’s realized it needs to rethink and factor in their concerns.

It’s not clear whether Epic’s re-evaluation will result in mythic items being ditched entirely.

Although, with the right balancing characteristics — such as being time-limited and/or locked to certain game modes — there could still be a place for a little epic chaos in Fortnite to further up the fun. Just don’t go doing anything too crazy, alright?

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The limits of coworking

It feels like there’s a WeWork on every street nowadays. Take a walk through midtown Manhattan (please don’t actually) and it might even seem like there are more WeWorks than office buildings.

Consider this an ongoing discussion about Urban Tech, its intersection with regulation, issues of public service, and other complexities that people have full PHDs on. I’m just a bitter, born-and-bred New Yorker trying to figure out why I’ve been stuck in between subway stops for the last 15 minutes, so please reach out with your take on any of these thoughts: @Arman.Tabatabai@techcrunch.com.

Co-working has permeated cities around the world at an astronomical rate. The rise has been so remarkable that even the headline-dominating SoftBank seems willing to bet the success of its colossal Vision Fund on the shift continuing, having poured billions into WeWork – including a recent $4.4 billion top-up that saw the co-working king’s valuation spike to $45 billion.

And there are no signs of the trend slowing down. With growing frequency, new startups are popping up across cities looking to turn under-utilized brick-and-mortar or commercial space into low-cost co-working options.

It’s a strategy spreading through every type of business from retail – where companies like Workbar have helped retailers offer up portions of their stores – to more niche verticals like parking lots – where companies like Campsyte are transforming empty lots into spaces for outdoor co-working and corporate off-sites. Restaurants and bars might even prove most popular for co-working, with startups like Spacious and KettleSpace turning restaurants that are closed during the day into private co-working space during their off-hours.

Before you know it, a startup will be strapping an Aeron chair to the top of a telephone pole and calling it “WirelessWorking”.

But is there a limit to how far co-working can go? Are all of the storefronts, restaurants and open spaces that line city streets going to be filled with MacBooks, cappuccinos and Moleskine notebooks? That might be too tall a task, even for the movement taking over skyscrapers.

The co-working of everything

Photo: Vasyl Dolmatov / iStock via Getty Images

So why is everyone trying to turn your favorite neighborhood dinner spot into a part-time WeWork in the first place? Co-working offers a particularly compelling use case for under-utilized space.

First, co-working falls under the same general commercial zoning categories as most independent businesses and very little additional infrastructure – outside of a few extra power outlets and some decent WiFi – is required to turn a space into an effective replacement for the often crowded and distracting coffee shops used by price-sensitive, lean, remote, or nomadic workers that make up a growing portion of the workforce.

Thus, businesses can list their space at little-to-no cost, without having to deal with structural layout changes that are more likely to arise when dealing with pop-up solutions or event rentals.

On the supply side, these co-working networks don’t have to purchase leases or make capital improvements to convert each space, and so they’re able to offer more square footage per member at a much lower rate than traditional co-working spaces. Spacious, for example, charges a monthly membership fee of $99-$129 dollars for access to its network of vetted restaurants, which is cheap compared to a WeWork desk, which can cost anywhere from $300-$800 per month in New York City.

Customers realize more affordable co-working alternatives, while tight-margin businesses facing increasing rents for under-utilized property are able to pool resources into a network and access a completely new revenue stream at very little cost. The value proposition is proving to be seriously convincing in initial cities – Spacious told the New York Times, that so many restaurants were applying to join the network on their own volition that only five percent of total applicants were ultimately getting accepted.

Basically, the business model here checks a lot of the boxes for successful marketplaces: Acquisition and transaction friction is low for both customers and suppliers, with both seeing real value that didn’t exist previously. Unit economics seem strong, and vetting on both sides of the market creates trust and community. Finally, there’s an observable network effect whereby suppliers benefit from higher occupancy as more customers join the network, while customers benefit from added flexibility as more locations join the network.

… Or just the co-working of some things

Photo: Caiaimage / Robert Daly via Getty Images

So is this the way of the future? The strategy is really compelling, with a creative solution that offers tremendous value to businesses and workers in major cities. But concerns around the scalability of demand make it difficult to picture this phenomenon becoming ubiquitous across cities or something that reaches the scale of a WeWork or large conventional co-working player.

All these companies seem to be competing for a similar demographic, not only with one another, but also with coffee shops, free workspaces, and other flexible co-working options like Croissant, which provides members with access to unused desks and offices in traditional co-working spaces. Like Spacious and KettleSpace, the spaces on Croissant own the property leases and are already built for co-working, so Croissant can still offer comparatively attractive rates.

The offer seems most compelling for someone that is able to work without a stable location and without the amenities offered in traditional co-working or office spaces, and is also price sensitive enough where they would trade those benefits for a lower price. Yet at the same time, they can’t be too price sensitive, where they would prefer working out of free – or close to free – coffee shops instead of paying a monthly membership fee to avoid the frictions that can come with them.

And it seems unclear whether the problem or solution is as poignant outside of high-density cities – let alone outside of high-density areas of high-density cities.

Without density, is the competition for space or traffic in coffee shops and free workspaces still high enough where it’s worth paying a membership fee for? Would the desire for a private working environment, or for a working community, be enough to incentivize membership alone? And in less-dense and more-sprawl oriented cities, members could also face the risk of having to travel significant distances if space isn’t available in nearby locations.

While the emerging workforce is trending towards more remote, agile and nomadic workers that can do more with less, it’s less certain how many will actually fit the profile that opts out of both more costly but stable traditional workspaces, as well as potentially frustrating but free alternatives. And if the lack of density does prove to be an issue, how many of those workers will live in hyper-dense areas, especially if they are price-sensitive and can work and live anywhere?

To be clear, I’m not saying the companies won’t see significant growth – in fact, I think they will. But will the trend of monetizing unused space through co-working come to permeate cities everywhere and do so with meaningful occupancy? Maybe not. That said, there is still a sizable and growing demographic that need these solutions and the value proposition is significant in many major urban areas.

The companies are creating real value, creating more efficient use of wasted space, and fixing a supply-demand issue. And the cultural value of even modestly helping independent businesses keep the lights on seems to outweigh the cultural “damage” some may fear in turning them into part-time co-working spaces.

And lastly, some reading while in transit:

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Tony Hawk goes mobile

For three years, Tony Hawk has been conspicuously absent from the video store shelves. For most game developers, that’s little more than a blip between titles. When your name and face are attached to 16 titles in 15 years, however, everyone starts to notice when you’re gone.

“It’s usually the first topic of discussion with me,” Hawk laughs. The first, that is, once the world’s most famous skateboarder’s identity has been firmly established.

That question was finally answered this week with the arrival of Skate Jam, the first of Hawk’s titles created exclusively for a mobile platform. The game also marks the skater’s first collaboration with mobile app acquisition group Maple Media — marking a split with longtime publisher Activision.

It was a partnership that ended with a whimper, with the arrival of 2015’s Tony Hawk Pro Skater 5. The final installation of the beloved series was heavily criticized for being uninspired and rushed, and Hawk ultimately opted to move on from a relationship that helped turn his name into a $250 million a year brand at its peak.

The unceremonious end of the Activision deal left the future of the franchise in jeopardy, with Hawk exploring his options. “My contract with Activision ended, and I was exploring a few options, including some VR stuff,” he tells TechCrunch. While he says he’s still open to a future Tony Hawk virtual reality title, the medium ultimately proved too tricky for the first skater to land a 900. “It’s a pretty daunting task to figure out how to make skateboarding work in VR without people getting sick.”

Advances in mobile platforms, on the other hand, have made a smartphone version far more appealing than it would have been at the height of the franchise’s success. “Maple Media came and said they would like to expand on their skate games,” says Hawk. “When I played their most recent engine, I felt there was something there, akin to what I felt when I first played the THPS engine. I felt that, with my input and expertise, we could make something that would be truly authentic for gamers and skaters alike, for a new generation.”

As far as whether Skate Jam’s release portends the rebirth of the franchise, Hawk is ultimately a bit more cagey. He explains that the team is more focused on building out the current title than committing to Pro Skater’s annual release schedule.

“We’re going to see a lot more development in terms of growing this title,” Hawk says. “It’s much more streamlined and we can do it on a regular basis. We’re not planning to develop a new title, per se, but are planning to grow and develop this one.”

Skate Jam is now available for Android and iOS.

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Discord announces 90/10 revenue split for self-published titles on upcoming games store

After gaming chat app startup Discord announced in August that they were building out a games store, today, they’ve detailed that they’ll be pursuing a very competitive 90/10 revenue split for self-published titles in 2019. In addition, the company revealed that they now have 200 million active users on their chat app, up from 130 million users in May.

The announcement follows a storefront launch from Epic Games last week with an 88/12 revenue split. Valve’s Steam store had typically offered a constant 70/30 revenue split for all developers regardless of the revenues they were pulling in. The company recently announced that Steam would give a more favorable split to devs pulling in more revenue.

Discord called up some of their thinking in a company blog post:

Why does it cost 30% to distribute games? Is this the only reason developers are building their own stores and launchers to distribute games? Turns out, it does not cost 30% to distribute games in 2018.

Steam’s efforts are largely focused on holding onto big developers, but indie devs now have to balance what advantages they’re earning by establishing their central home on a platform filled with tons of titles that’s also taking a more substantial cut.

This leaves some room for Discord to attract the self-publishing indies, though it’s still an uphill battle for the company that’s up against some big competitors.

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Propel raises $12.8M for its free app to manage government benefits

Propel, maker of the Fresh EBT app for managing food stamps and other benefits, announced today that it has raised $12.8 million in Series A funding.

Fresh EBT (the EBT stands for the Electronics Transfer Benefit card, which is how food stamp participants receive their benefits) allows users to check their food stamp/SNAP balance and find stores that accept food stamps. Users can also track their spending. The app is free for consumers and government agencies — the company makes money through digital coupons and a job board.

Propel says Fresh EBT is now used by more than 1.5 million Americans each month, and that more than 30,000 people have applied for jobs this year that they discovered through the app. For example, the announcement quotes one user, Tracy B. from Fairland, Virginia — she described Fresh EBT as her “personal financial adviser,” and also said she used it to find discount zoo tickets, and even her current job.

When Propel raised its $4 million seed round last year, founder and CEO Jimmy Chen described his mission as building “a more user-friendly safety net.” He argued that there’s no conflict between Propel’s social mission and its structure as a for-profit business, a position he reiterated in today’s announcement.

“Our investors are world-class experts in their respective fields,” he said. “They share an understanding of the challenges of low-income Americans and a belief that Propel can build a massive business by fighting poverty.”

Those investors include Nyca Partners, which led the round. Andreessen Horowitz, Kleiner Perkins Caufield & Byers, Omidyar Network, Alexa von Tobel and Kevin Durant’s Thirty Five Ventures also participated.

“It’s not hard to see the huge opportunity in building better financial services for low-income people,” said Nyca Managing Partner Hans Morris in a statement. “We just haven’t seen many companies in this space that have an opportunity to have such a large impact at massive scale. That’s why we’re so excited to invest in Propel.”

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Disney’s invested in educational gaming app Kahoot, now at a $376M valuation

When Kahoot, the startup that operates a popular platform for user-generated educational gaming, raised $15 million in October of this year, we mentioned that Disney had a stake in the company by way of the Disney Accelerator, and it had an option to become a larger shareholder if it exercised its warrants.

Now with some 60 million games on its platform, today Kahoot announced that this has come to pass: Disney is taking that option, working out to a four percent stake in the startup at a $376 million valuation, based on the current share price of 28 Norwegian kroner (shares of Kahoot are traded on the Norway OTC as an unlisted stock). It makes Disney’s stake in the app worth about $15 million, although the actual value of the warrants Disney is exercising is smaller than this.

Kahoot declined to comment for this story beyond the investment announcement posted on the exchange, but for some context, this is a nice bump up in Kahoot’s valuation from October, when it was at $300 million. Other sizeable and notable investors in the company include Microsoft and Nordic investor Northzone (which has backed Spotify and other significant startups out of the region).

On the part of Disney, it’s not clear yet whether its Kahoot stake will lead to more Disney content on the platform, or if this is more of an arm’s length financial backing. The two have already put Lucasfilm content on Kahoot and there may be more to come. The entertainment giant has made nearly 50 investments by way of its accelerator program. In some cases, it increases those to more significant holdings, as it has in the case of HQ Trivia, SpheroEpic Games (the company behind Fortnite, a very different take on gaming compared to Kahoot), Samba TV and more.

Disney has been dabbling in both gaming and education as vehicles to market its many brands, and also as salient businesses of their own — no surprise, given that one primary focus for it has been on younger consumers and their needs and interests.

In some cases, it seems it may use strategic investments to do this, for example with Disney-themed nights on HQ Trivia. Interestingly, although it doesn’t appear that Disney invests in the Indian educational app Byju’s — which itself just raised $300 million — the educational app, which has been described as “Disneyesque,” teamed up with Disney in October to develop co-branded educational content, another sign of Disney’s interest in the field.

Kahoot has been around in one form or another since 2006 — originally as a gamified education concept called Lecture Quiz before launching as Kahoot in 2013 — but has seen a sharp rise in users in the last few years on the back of strong growth in the U.S. — benefiting from a wider trend of educators creating content on mediums and platforms that they know students already use and love.

Kahoot’s last reported user numbers come from January, when it said it had 70 million registrations, but its CEO and co-founder Åsmund Furuseth told TechCrunch in October that it was on track to pass 100 million by this month. Kahoot didn’t release updated figures today, but my guess is that Kahoot has hit its target (maybe even passed it), and that is one reason Disney decided to exercise its investment option.

Kahoot is not your average gaming company: some games are created in-house, but the majority of them are user-generated — “Kahoots” in the company’s parlance — created by the people setting the learning tasks or those trying to create a more entertaining way of remembering or learning something. These, in turn, become games that potentially anyone can use to learn something (hence the name).

There have been about 60 million of these games created to date, a pretty massive amount considering this is educational content at the end of the day.

Kahoot has developed its business along two avenues, with games for K-12 students and games for business users, building training and other professional development in a wrapper of gamification to engage workers more in the content. 

In practice, about half the games in Kahoot’s catalogue are available to the public and half are private, with the split roughly following the company’s business model: games made for corporate purposes tend to be kept private, while the educational ones tend to be made publicly available. The business model also follows that split, with Kahoot’s business users accounting for the majority of its revenue, too.

Updated with more clarification on the investment.

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GE’s digital future looking murkier with move to spin off Industrial IoT biz

When I visited the GE Global Research Center in Niskayuna, New York in April 2017, I thought I saw a company that was working hard to avoid disruption, but perhaps the leafy campus, the labs and experimental projects hid much larger problems inside the company. Yesterday GE announced that it is spinning out its Industrial IoT business and selling most of its stake in ServiceMax, the company it bought in 2016 for $915 million.

For one thing, Jeff Immelt, the CEO who was leading that modernization charge, stepped down six months after my visit and was replaced by John Flannery, who was himself replaced just a year into his tenure by C. Lawrence Culp, Jr. It didn’t seem to matter who was in charge, nobody could stop the bleeding stock price, which has fallen this year from a high of $18.76 in January to $7.20 this morning before the markets opened (and had already lost another .15 a share as we went to publication).

It hasn’t been a great year for GE stock. Chart: Yahoo Finance

Immelt at least recognized that the company needed to shift to a data-centered Industrial Internet of Things future where sensors fed data that provided ways to understand the health of a machine or how to drive the most efficient use from it. This was centered around the company’s Predix platform where developers could build applications using that data. The company purchased ServiceMax in 2016 to extend that idea and feed service providers the data they needed to anticipate when service was needed even before the customer was aware of it.

As Immelt put it in a 2014 quote on Twitter:

“If you went to bed last night as an industrial company you’re going to wake up a software & analytics company.” – @JeffImmelt

— General Electric (@generalelectric) October 9, 2014

That entire approach had substance. In fact, if you look at what Salesforce announced earlier this month around service and the Internet of Things, you will see a similar strategy. As Salesforce’s SVP and GM for Salesforce Field Service Lightning Paolo Bergamo described in a blog post, “Drawing on IoT signals surfaced in the Service Cloud console, agents can gauge whether device failure is imminent, quickly determine the source of the problem (often before the customer is even aware a problem exists) and dispatch the right mobile worker with the right skill set.”

Photo: Smith Collection/Gado/Getty Images

The ServiceMax acquisition and the Predix Platform were central to this, and while the idea was sound, Ray Wang, founder and principal analyst at Constellation Research says that the execution was poor and the company needed to change. “The vision for GE Digital made sense as they crafted a digital industrial strategy, yet the execution inside GE was not the best. As GE spins out many of its units, this move is designed to free up the unit to deliver its services beyond GE and into the larger ecosystem,” Wang told TechCrunch.

Current CEO Culp sees the spin-out as a way to breathe new life into the business “As an independently operated company, our digital business will be best positioned to advance our strategy to focus on our core verticals to deliver greater value for our customers and generate new value for shareholders,” Culp explained in a statement.

Maybe so, but it seems it should be at the center of what the company is doing, not a spin-off — and with only a 10 percent stake left in ServiceMax, the service business component all but goes away. Bill Ruh, GE Digital CEO, the man who was charged with implementing the mission (and apparently failed) has decided to leave the company with this announcement. In fact, the new Industrial IoT company will operate as a wholly owned GE subsidiary with its own financials and board of directors, separate from the main company.

With this move though, GE is clearly moving the Industrial IoT out of the core business as it continues to struggle to find a combination that brings its stock price back to life. While the Industrial Internet of Things idea may have been poorly executed, selling and spinning off the pieces that need to be part of the digital future seem like a short-sighted way to achieve the company’s longer term goals.

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