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In emerging markets there are no copycats, just budding entrepreneurs

Published December 17, 2018

Federico Antoni
Contributor

Federico Antoni is managing partner at ALLVP, an early-stage VC based in Mexico. He is a lecturer in management at the Stanford Graduate School of Business.

Gateway to entrepreneurship

While impact is the final goal, founders can approach the journey in different ways. The most common approach in the startup world is to use the business method, or more pompously, the design thinking methodology. “Fall in love with the problem, not the solution,” mentors keep telling a succession of startup clusters in acceleration programs. The best and “leanest” way to product market fit is by starting small then keep iterating the solution until you nail it.

A second way to start is favored by engineers and scientists: Take a new promising technology or a forgotten molecule, then find a big problem. Keep iterating until you find a problem worth solving, like a hammer looking for a nail.

A third way is starting like painters create, building skills by copying classics, or like a new chef cooks by starting with iconic recipes: replicate a proven idea and iterate until you find traction.

Until a few years ago it was ostensibly the only way to scale in developing economies. The model helped raise local capital from risk-averse investors who needed reassurance. The playbook to scale was unfolding a couple of years ahead and served as a guide to founders without previous startup experience and no local role models. The potential acquirer was identified and sometimes contacted in advance. Founders weren’t crazy and investors weren’t dumb.

Replicating a business model has served in emerging ecosystems as the gateway to entrepreneurship and venture investing.

Photo courtesy of Flickr/A_Marga

Riding the next wave

According to conventional wisdom, new ecosystems around the world grow through the following three stages, be them in developing economies or more developed countries. First, local and foreign entrepreneurs replicate successful models focused on local markets. Then as the ecosystem evolves, founders start applying existing technologies to solve local problems. Finally, as the tech space matures, new technologies begin to flourish.

In my opinion, those stages never happen sequentially as stated by ecosystem observers. Successful startups that started with a foreign inspiration can outgrow the master. If they are not bought into submission by the first mover, some of the most famous copycats reinvented the original and made it better: Mercado Libre is much more relevant in the e-commerce space than eBay . Flipkart is hardly an Amazon, not to mention WeChat. These companies are in turn some of the most prolific tech innovators on the globe. Truly ecosystems evolve organically in unique ways reflecting their history, geopolitical environment, economic structure and cultural features.

Two ways to defend the status quo: “It’s been done before” and “It’s never been done before.” –Thibault @Kpaxs

In defense of talent

Recently, it’s hard to hear American observers use the word copycat to describe any American company. After all, Guilt replicated VentesPrivees and Lime, Chinese dockless bike sharing and many more examples. All American startups are treated as innovators while the rest as mere followers.

Recently, Chinese or Indian startups seem to be given the benefit of the doubt regarding their originality. Is it because these regions have become more innovative? Maybe. But it’s also because these ecosystems have gained the respect of Silicon Valley. Indeed, Chinese consumer tech surpassed decisively the U.S. as the most important country in terms of investments.

So here’s my humble suggestion to our wealthier and more accomplished colleagues: stop using the c-word with founders. It’s offensive. Most probably, these founders are facing more challenges to build their companies and lower odds for success that the first mover. If anything, they have more merit than the originals.

As for founders, when they call you a me-too, remember all teams started somewhere, somehow. In fact, most started like Bob the Builder before turning into Einsteins. The truth is, it doesn’t matter where you start. You can start by applying a new technology or protocol. You can start with a problem you feel passionate about. You can start by replicating a business model. It doesn’t really matter if you take a big swing at the future and trust you will figure out how to make it happen. It doesn’t matter what label they use while you change the world for the better.

Moonbug nabs $145M to buy up kids’ digital media brands

Published December 17, 2018

Moonbug, a kid-focused media business founded by a pair of entertainment executives, has brought in a $145 million Series A investment led by The Raine Group, a merchant bank that supports technology, media and telecom efforts.

Venture capital firms Felix Capital and Fertitta Capital also participated in the financing.

Moonbug, headquartered in London, acquires and distributes media content made for kids. Recently, the company completed its first IP acquisition of Little Baby Bum, a children’s sing-along show popular on YouTube, Amazon and Netflix. According to a Los Angeles Times report, one of the show’s videos is the 20th most popular video in YouTube history, boasting 2.1 billion views. In total, Moonbug says Little Baby Bum has clocked in 23 billion views across multiple platforms.

With its Series A investment, Moonbug will amp up its M&A activity to expand its portfolio of content that “helps children build essential life skills.” Moonbug chief executive officer René Rechtman, who spent the last three years as the head of digital studios at The Walt Disney Co., says they plan to acquire eight media businesses.

Rechtman and John Robson, a former senior vice president of digital distribution at Paramount Pictures and vice president of global content at HTC, launched Moonbug earlier this year.

“I see an independent creator and I put them in very simple brackets: one is high viewership and engagement and one is quality of IP,” Rechtman told TechCrunch. “If they have both of those, I am very interested.”

Lightspeed is raising its largest China fund yet

Published December 17, 2018

Lightspeed China Partners, the China-focused affiliate of Silicon Valley-based Lightspeed Venture Partners, has set a $360 million target for its fourth flagship venture fund, according to a document filed with the U.S. Securities and Exchange Commission today.

If the target is reached, the fund will be Lightspeed China’s largest yet, per PitchBook. Lightspeed China’s previous two funds each closed on $260 million. The VC raised $168 million for its debut fund in 2013.

Lightspeed China is led by David Mi (pictured). Mi, an investor in multiple billion-dollar Chinese companies, was previously the director of corporate development at Google, where he helped lead the search giant’s investment in Baidu. He joined Lightspeed in 2008 and established the firm’s China presence in 2011. Yan Han, a long-time Lightspeed investor and a founding partner of the firm’s Chinese branch, is also listed on the filing.

Lightspeed China has backed e-commerce platform Pingduoduo and loan provider Rong360, a pair of Chinese “unicorns” that both completed U.S. initial public offerings since 2017. Typically, the firm makes early-stage investments in the internet, mobile and enterprise spaces.

Earlier this year, Lightspeed Venture Partners filed to raise a record $1.8 billion in new capital commitments. This month, it tacked five new partners onto its consumer and enterprise investment teams, including Slack’s former head of growth and Twitter’s former vice president of global business development.

Lightspeed didn’t immediately respond to a request for comment.

The incredible rise of Pinduoduo, China’s newest force in e-commerce

Twitter bug leaks phone number country codes

Published December 17, 2018

Twitter accidentally exposed the ability to pull an account’s phone number country code and whether the account had been locked by Twitter. The concern here is that malicious actors could have used the security flaw to figure out in which countries accounts were based, which could have ramifications for whistleblowers or political dissidents.

The issue came through one of Twitter’s support forms for contacting the company, and the company found that a large number of inquiries through the form came from IP addresses located in China and Saudi Arabia. Twitter writes, “While we cannot confirm intent or attribution for certain, it is possible that some of these IP addresses may have ties to state-sponsored actors.” We’ve requested more info on why it’s suggesting that. Attribution in these situations can be murky, and naming specific countries or suggesting state actors could be involved carries heavy implications.

Twitter began working on the issue on November 15th and fixed it on November 16th. Twitter tells TechCrunch that it has notified the European Union’s Data Protection Commissioner, as EU citizens may have been impacted. However, as country codes aren’t necessarily considered sensitive personal information, the leak may not trigger any GDPR enforcement or fines. Twitter tells us it has also updated the FTC and other regulatory organizations about the issue, though we’ve asked when it informed these different regulators.

Tech giants offer empty apologies because users can’t quit

Twitter has directly contacted users impacted by the issue, and says full phone numbers were not leaked and users don’t have to do anything in response. Users can contact Twitter here for more info. We’ve asked how many accounts were impacted, but Twitter told us that it doesn’t have more data to share as its investigation continues.

A Twitter spokesperson pointed us to a previous statement:

It is clear that information operations and coordinated inauthentic behavior will not cease. These types of tactics have been around for far longer than Twitter has existed — they will adapt and change as the geopolitical terrain evolves worldwide and as new technologies emerge. For our part, we are committed to understanding how bad-faith actors use our services. We will continue to proactively combat nefarious attempts to undermine the integrity of Twitter, while partnering with civil society, government, our industry peers, and researchers to improve our collective understanding of coordinated attempts to interfere in the public conversation.

Sloppy security on the part of tech companies can make it dangerous for political dissidents or others at odds with their governments. Twitter explains that it locks accounts if it suspects they’ve been compromised by hackers or violate “Twitter’s Rules,” which includes “unlawful use” that depends greatly on what national governments deem illegal. What’s worrisome is that attackers with IP addresses in China or Saudi Arabia might have been able to use the exploit to confirm that certain accounts belonged to users in their countries and whether they’ve been locked. That information could be used to hunt down the people who own these accounts.

The company apologized, writing that “We recognize and appreciate the trust you place in us, and are committed to earning that trust every day. We are sorry this happened.” But that echoes other apologies from big tech companies that consistently ring hollow. Here, in particular, it fails to acknowledge how the leak could harm people and how it will prevent this kind of thing from happening again. With these companies judged quarterly by their user growth and business, they’re incentivized to cut corners on security, privacy and societal impact as they chase the favor of Wall Street.

The Mom Project, a job site for moms returning to work, nabs $8M from Initialized and more

Published December 17, 2018

If you are a mother who has taken a break from full-time employment to raise kids, you may have also experienced the challenge that is jumping back into the working world after your break.

You may find you need more time flexibility; you have been out of the job market for years and so your confidence is knocked; your skills are no longer as relevant as they were before; or you just want to rethink your career; plus many employers — whether they say it or not — seem less interested in you because of all of the above, and no level of burnishing your resume on LinkedIn will help. It can be tough (and I say that from first-hand experience).

Now, Chicago-based startup The Mom Project, a platform specifically built to help female knowledge workers find jobs after pausing to raise kids, has raised a little egg of its own to take on this challenge. It’s picked up a Series A of $8 million that it plans to use to bring its job marketplace to more cities — it’s currently in Chicago, Atlanta and San Francisco — and to expand the kinds of services it offers to make the challenge of juggling work and parenthood easier.

The funding is being led by Grotech Ventures and Initialized Capital, with another new investor, Aspect Ventures, and previous backers Atlanta Seed Company, Engage Ventures, OCA Ventures, BBG Ventures, IrishAngels and Wintrust Financial also participating.

This brings the total raised by The Mom Project to $11 million, and with 75,000 registered moms and 1,000 companies, including Procter & Gamble, BP, Miller Coors and AT&T, the startup claims it’s now the largest platform of its kind in the U.S.

From selling diapers to changing diapers

Allison Robinson, the founder and CEO of The Mom Project, said she came up with the idea for the startup in 2016, when she was on maternity leave from a strategy role at Pampers.

“I started realising a lot about moms before I became one,” she says about her last role before striking out as an entrepreneur. “But what I hadn’t understood until I was on maternity leave myself was that your priorities can change after having a child.” (She’s pictured up above with her son.)

Citing a study she’d seen in the Harvard Business Review that estimated 43 percent of skilled women exit the workforce after having children, Robinson realised there was a gap in the market for those among them who had timed out from returning to their previous roles, but still wanted to make the leap back into working at some point.

And she has a point: Not only do people who decide they want to return to work face all of the usual issues of newly needing more time flexibility, wondering whether their skills are still current enough, general confidence and so on, but the average recruitment process, and job sites overall, do not really have ways to account for any of that very well.

And the gap exists on the employer side of the marketplace, too. Businesses — both large corporates very much in the public eye as well as smaller businesses that are not — are rethinking how they hire and keep good people in the overall competition for talent. (Just this week, the U.K.’s Office of National Statistics said that the number of unfilled positions in the information and communication technology sector rose by 24.3 percent compared to last year in the country, a shortage that’s reflected in other markets.)

Having a diverse workforce — including more women and women from different walks of life — is key not only to helping counteract that, but to contribute to better overall work culture. That’s a fact that many employers have realised independently or have simply been thrown into the spotlight unwittingly and now are trying to repair.

And yet, there haven’t been many opportunities for them to pursue more diverse hiring practices.

LinkedIn recently made a tiny move into exploring diversity in hiring by at least allowing recruiters to search their job candidate results by gender, but this is a far cry from actually addressing the specific predicaments that particular segments of the working population have, and how to help them connect better with employers who might be keen to bring more of them on through recruitment.

In fact, the idea of providing improved job search for knowledge workers in specific cases is actually a very interesting one that shows there is definitely still room for innovation in the world of recruitment: Handshake earlier this year raised $40 million for its own take on this, which is providing a better LinkedIn-style platform to connect minority university graduates with interesting job opportunities at companies keen to make their workforces more diverse.

“Companies have started to realize the value in building a diverse workforce, but we still have a long way to go in achieving equal representation and opportunities,” said Julia Taxin, a partner at Grotech and new Mom Project board member. “Allison and her team have built an incredible marketplace of diverse talent for companies and I look forward to working with The Mom Project to execute on their vision of helping to close the gender gap in the workplace.”

The Mom Project, Robinson said, is tackling the challenges at both ends of the spectrum.

On the employer side, she said there is a lot of educating going on, talking to HR people and getting them to understand the opportunity they could unlock by hiring more parents — which tend to be almost entirely all-women, but sometimes men, too.

“We want to provide more data to these companies,” she said, pointing out that it’s not just a matter of providing a job opportunity, but also giving parents options in areas like childcare, or flexible working schedules. “We want to show them ‘here is where you are doing well, and here is where you are not. Fixes don’t cost a lot of money, but a lot of companies are just not aware.”

“We’ve got 75,000 women on our platform, and currently around 1,000 companies posting jobs,” she said. “The goal is to have 75,000-plus jobs. We want to make sure that all the moms signing up on the platform are getting work.”

“The Mom Project is determined to create a future where women aren’t forced to choose between their families and their careers,” said Alda Leu Dennis, partner at Initialized Capital and new Mom Project board member, in a statement. “There is a huge pool of experienced talent, parents and non-parents, that is sometimes overlooked because companies haven’t created the kind of diverse, flexible workplace culture that attracts and retains them. Initialized wants to be part of making this cultural shift happen.”

On the parent side, not only is it also about making the platform known to people who are considering a return to work, but it’s also about some fundamental, but very important basics, such as giving would-be jobseekers the flexibility to go to interviews. Robinson said that one campaign it’s about to launch, in partnership with Urban Sitter, is to provide free childcare credits to Mom Project jobseekers so that they can get to their interview.

“Sometimes you have to go to an interview with 24 hours’ notice, and lining up a sitter can be stressful,” she said. “We want to alleviate that.”

Parents also know that this isn’t just an issue for the interview: Many towns and regions have what Robinson called “childcare deserts,” where there is a scarcity of affordable options to replace the parent on a more daily basis.

Contract work is king (and queen)

For now, Robinson said that the majority of jobs on the platform are focused on fixed-term employment — that is, not permanent, full-time work.

This is due to a number of reasons. For example, parents coming back to working after a break may be more inclined to ease in with shorter roles and less long-term commitment. And employers are still testing out how this demographic of workers will work out, so to speak. Equally, though, we have seen a huge swing in more general employment trends, where businesses are hiring fixed-term workers rather than full-time employees to account for seasonality and to give themselves more flexibility (not to mention less liability on the benefits front).

While Robinson said that the aim is definitely to bring more full-time job opportunities to the platform over time, this has nonetheless presented an interesting business opportunity to The Mom Project. The startup acts like Airbnb, Amazon and a number of other marketplaces, where it not only connects job-seekers and employers, but also then handles all the transactions around the job. When the job is fixed-term, the Mom Project essentially becomes like the job agency paying the employee, and that is how it makes a cut. And it also becomes the provider of benefits and more.

In other words, while there is an immediate opportunity for The Mom Project to compete against (or at least win some business from) the likes of LinkedIn to target the specific opportunity of providing jobs for women returning to work, there is a potentially and equally big one in becoming a one-stop employment shop to handle customers’ other needs as employers or workers, providing a range of other services, from payroll through to childcare listings and more.

N26 launches its premium offering in the UK

Published December 17, 2018

Fintech startup N26 recently launched in the U.K. with a single product offering. You could sign up to a free account that gives you free payments around the world, but no insurance and no free withdrawals in foreign currencies.

The company just added a second tier to its lineup in the U.K. And N26 is choosing to focus on N26 Metal in the U.K. You can now sign up to a Metal account for £14.90 per month (€16.59).

In other N26 markets, people can currently subscribe to N26 Black for €9.90 per month or N26 Metal for €16.90 per month. It’s interesting to see that N26 is using its fresh start in the U.K. to simplify its offering and target premium customers. The startup can still change its mind and launch N26 Black later down the road.

Basic customers can pay anywhere in the world without any foreign fee. The company uses Mastercard’s foreign exchange rates and doesn’t add anything on top. But ATM withdrawals in a foreign currency still cost 1.7 percent of the total amount.

Metal customers get the same perks in the U.K. and other European countries, such as foreign ATM withdrawals with no fee, a travel insurance package from Allianz and dedicated customer support.

N26 also provides partner offerings for N26 Metal subscribers. For instance, you can work from a WeWork office for free one day per month. Deals vary from one country to another; British customers get airport lounge access thanks to LoungeKey.

Your mileage may vary depending on your favorite airport, as LoungeKey doesn’t have a lounge in all terminals in all airports around the world. Now let’s see if N26 users outside of the U.K. will get a similar service in the future.

RightHand Robotics grabs $23 million in funding

Published December 17, 2018

RightHand Robotics announced a $23 million Series B this week. That brings the pick and place robotic arm manufacturer’s total funding up to around $34 million, including last year’s $8 million Series A.

The robotics startup has impressed investors with the dexterity and speed of its robotic picking system, having recruited some big VC names along the way. This latest round is led by Menlo Ventures, along with investments from GV (nee Google Ventures) joining the likes of existing investors Playground Global, Dream Incubator and Matrix partners.

Picking and placing has been a difficult robotics problem and one that’s only become more pronounced with the growth of fulfillment centers from the likes of Amazon. The online mega-retailer purchased logistics robotics company Kiva Systems for $775 million back in 2012, and has been rumored to be working on its own pick and place system.

As part of this round, former Kiva CEO Mick Mountz will be joining RightHand’s board of directors. “RightHand is picking up where we left off,” he said in a press release tied to the news. “Customers saw products coming directly to operators for picking and packing and would ask: ‘Why don’t you also automate this step with a robotic arm and gripper?’ But that was a difficult problem that we knew would require years of research and technical breakthroughs.”

RightHand will be using the funding to build out its technical and business teams.

AWS signs on to defend itself in Oracle’s JEDI RFP lawsuit against US government

Published December 17, 2018

Just when you didn’t think there could be any more drama over the Pentagon’s decade-long, $10 billion JEDI contract RFP, the plot thickened again last week when Amazon Web Services (AWS) joined the U.S. government as a defendant in Oracle’s lawsuit over the Pentagon’s handling of the contract RFP process.

Earlier this month, Oracle filed a complaint in the United States Court of Federal Claims alleging that the JEDI RFP process unfairly favored Amazon, that the single-vendor decision (which won’t be made until April) violates federal procurement rules and that two members of the JEDI team had a conflict of interest because of previous affiliations with Amazon Web Services.

AWS filed paperwork to join the case, stating that because of the claims being made by Oracle, it had a direct stake in the outcome. “Oracle’s Complaint specifically alleges conflicts of interest involving AWS. Thus, AWS has direct and substantial economic interests at stake in this case, and its disposition clearly could impair those interests,” the company’s attorneys stated in the motion.

The Motion to Intervene as a Defendant was approved by United States Court of Federal Claims Senior Judge, Eric G. Bruggink the same day.

What each cloud company could bring to the Pentagon’s $10 B JEDI cloud contract

Oracle filed a complaint alleging essentially the same issues with the Government Accountability Office earlier this year, but the GAO found no wrong-doing in a ruling last month. Oracle decided to take the case to court, where it has had some high-profile wins in recent years, including its case against Google over its use of the Java APIs.

The JEDI contract RFP has attracted attention for the length, the amount of money at stake and the single-vendor selection decision. This is a contract that every cloud company badly wants to have. Oracle has made it clear it’s not giving up without a fight, while Amazon Web Services intends to defend itself against Oracle’s claims.

Putting the Pentagon $10B JEDI cloud contract into perspective

But not a broken man

Published December 17, 2018

I’ve been living for the past few years in a limbo between journalist and entrepreneur, trying to build startups the way I saw them being built onstage at Disrupt and discovering that my skill and will to win are no match against the world. That’s fine. These days I’ll take it.

But for a few minutes in Chicago last May, I couldn’t.

That day was normal for me. I woke up, went and met some folks at a cool startup, visited a great guitar store and had a mediocre deep dish pizza. I then went to an event where I gave my usual rant (and pissed people off) about how smaller market cities are having huge trouble innovating, and then went out with some good people to talk about cool stuff.

Then, on my way back to the hotel, I looked both ways on a busy, dark street and thought long and hard about stepping in front of a Chicago city bus.

Why not? I wasn’t helping. My first startup had failed and everything else was a slow burn. I wasn’t thinking about my family. I wasn’t thinking about my existence on a global scale but on a local one. I could turn off this brain once and for all and I thought everyone would be happier.

I got help. I discovered I was anhedonic and chronically depressed — I couldn’t feel happiness. I had been traveling through life in a haze. I drank a lot to hide this from myself — after all, if you’re hosed you don’t worry about not feeling anything — and I traveled obsessively and spoke onstage so I could feel something, anything, better than the flat grey note that played constantly in my head.

I feel better now. I have a lot of digging to do. I wonder if you’re in the same position.

I’m noodling on this because of Colin Kroll. The specifics of Kroll’s story are unclear, but an overdose is definitely in the mental illness wheelhouse. Maybe he was having a blast, flush on investor money and celebrating a win. I won’t judge.

But he’s dead. And I don’t want you to follow him.

Any of us could end up gone for any number of reasons associated with entrepreneurship. There is the stress, the overwork. There is the sense of failure even amid the greatest successes. There is deep frustration and deep anger. Entrepreneurs are high performers who are used to getting As in life. When that same life gives you a D-, you feel that it’s your fault, that your dreams of success are gold foil over a rotten sweet.

This isn’t true. We all have to work to remind ourselves of this. A startup, like any creative endeavor, is doomed to fail, but its very existence is a miracle. We do it not because we want to make millions but because we want to fix something broken in the world. I write to share cool things with you all. I make startups to help bring the next level of innovation. But I let these efforts get in the way of life. I thought my failures were systemic, that I was proving that I was a failure over and over again and that I had visible proof through my failed efforts. My startup wasn’t me, but I didn’t know that.

In the dull, hot blush of a depressive episode, the embarrassing moment you look at yourself and see nothing but junk, we have to remember that we are making real efforts, building real things, moving way ahead of the pack. The world will catch up.

There are lots of ways to get help. Ask around. You’ll be surprised to hear that your friends and family know great shrinks who can help. You’ll be surprised that going to meetings or talking to someone on the phone can be a great way to assuage mental grief. You’ll be surprised to know that there are people out there for you. Email me if you need help: john@techcrunch.com

This shit is hard. Don’t make it harder by letting it fester.

The National Suicide Prevention Lifeline is a 24-hour, toll-free, confidential suicide prevention hotline available to anyone in suicidal crisis or emotional distress. It provides Spanish-speaking counselors, as well as options for deaf and hard of hearing individuals. It is only available in the United States. A 24-hour Online Chat in partnership with Contact USA is also available.

The National Suicide Prevention Lifeline can be reached at 1-800-273-8255.
The National Suicide Prevention Lifeline (ESP) can be reached at 1-888-628-9454.
The National Suicide Prevention Lifeline (Deaf & Hard of Hearing Options) can be reached at 1-800-799-4889.

B-Social raises £3.2M seed round to begin building a ‘social’ bank

Published December 17, 2018

B-Social, a London fintech that currently offers a “social finance” app and beta debit Mastercard, has raised £3.2 million in seed-round funding from undisclosed high-net-worth individuals. However, the fundraise is just the first step in a journey in which B-Social wants to eventually become a fully licensed bank that reimagines banking around everyday social interactions.

As it exists today, the B-Social app and accompanying card enables users to have control over everyday spending, track expenditures and create groups between friends to split bills and record settlements. It’s currently in the hands of a limited number of beta testers, spanning employees, investors, friends and family, with plans for a wider U.K. launch in February next year.

“We recognise that almost all financial transactions are inherently social,” B-Social co-founder and CEO Nazim Valimahomed tells me. “We want to change the relationship people have with money by helping them overcome the anxiety, awkwardness and wasted time when they engage with their social finances. We are doing that by building a digital bank that truly accommodates the way people live their lives and is dedicated to connecting a person’s finances to their social world.”

The idea was born in part out of Valimahomed’s own frustrations and is informed by his belief that individuals are often a bank themselves, lending and borrowing to friends and family by making shared purchases and then getting paid back.

“A simple example might be that you pay for flights for two or more people and then get paid back individually,” he says. “For multiple transactions, this becomes complex, often resulting in the trip organiser having to create a spreadsheet to work out what people owe across multiple transactions.”

To simplify this problem, B-Social wants to let you to make purchases with your card, which are flagged as an expense on behalf of a group of individuals. From here the bank to be will enable all members of a group — and where groups can be ad hoc and temporary or more long-term — to continuously see who is owed how much and to get paid back easily within the app and record settlements.

Dubbing this future proposition as the seeds of a “social bank,” the B-Social CEO cites competitors as traditional high-street banks that currently dominate the U.K. consumer market (the so-called big 5 have around 87 percent market share in the U.K.).

“We are aiming at winning a part of their market share by targeting customers looking for a bank as social as they are that offers a unique digital experience in order to help change the banking ecosystem forever,” Valimahomed tells me, although he also concedes that challengers such as Monzo, N26, Starling and Revolut have also built some basic social features into their apps.

“Our entire technology and product focus is to build a bank from scratch through a social lens,” he says.