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GoTrendier raises $3.5 million to take on Spanish-language fashion marketplaces

Thanks to environmentally conscious young buyers, throwaway culture is dying not only in the U.S., but also in Latin America — and startups are poised to jump in with services to help people recycle used clothing.

GoTrendier, a peer-to-peer fashion marketplace operative in Mexico and Colombia, has raised $3.5 million USD to do just that. And investors are eyeing the startup as the digital fashion marketplace growth leader in Spanish-speaking countries. 

GoTrendier, founded by Belén Cabido, is a platform that lets users buy and sell secondhand clothing. Cabido tells me that the new capital will enable GoTrendier to expand deeper into Mexico and Colombia, and launch in a new country: Chile. 

GoTrendier enables users to buy and sell used items through the GoTrendier site and app. The platform categorizes users as either salespeople or buyers. Salespeople create their own stores by uploading photos of garments along with a description and sale price. Buyers browse the platform for deals and once a buyer bites, the seller is given a prepaid shipping label. 

Sound familiar? Businesses like Poshmark and GoTrendier have no actual inventory, which allows the companies to take on less of a risk by having smaller overhead costs. In turn, the company acts as more of a social community for fashion exchanges.

In order to make money, Poshmark takes a flat commission of $2.95 for sales under $15. For anything more than that, the seller keeps 80 percent of their sale and Poshmark takes a 20 percent commission. Poshmark also owes its success to the socially connected shopping experience it created and the audience building features available to sellers — as detailed in this Harvard Business School study. GoTrendier has a similar commission pricing strategy, taking 20 percent off plus an additional nine pesos (about 48 cents in U.S. currency) for all purchases. The service also takes advantage of social media and sharing features to help connect and engage its fashion-loving community. 

But these companies are also largely venture-backed. In the case of GoTrendier, the round gave shareholder entry to Ataria, a Peruvian fund that invests in early-stage tech companies with high earning potential. Existing investors Banco Sabadell and IGNIA reinforced their position, along with Barcelona-based investors Antai Venture Builder, Bonsai Venture Capital and Pedralbes Partners.

GoTrendier amassed a user base of 1.3 million buyers and sellers throughout its four years of existence. The service operates in Mexico and Colombia, and will use its newest capital to launch in Chile — another market Cabido says is experiencing high demand for a secondhand fashion buying and selling service.

Online marketplace companies are growing in Latin America as smartphone adoption and digital banking services multiply in the region. But international expansion has proven to be an issue. Enjoei, a similar fashion marketplace that owns the market share in Brazil, had a botched attempt at expanding to Argentina due to Portugese-Spanish language barriers and eventually determined that Brazil was a large enough market in which to build its business — thus carving out an opportunity for companies like GoTrendier that offer the same services to dominate the surrounding Spanish-speaking markets in Latin America.

Many have remarked that Latin America’s tech scene is filled with copycats — or companies that emulate the business models of American or European startups and bring the same service to their home market. In order to secure bigger foreign investment checks, founders from growing tech regions like Latin America certainly must invent proprietary technologies. Yet there’s still value — and capital — in so-called copycat businesses. Why? Because the users are there and in some cases it’s just easier to start up.

According to investor Sergio Pérez of Sabadell Venture Capital, “The volume of the market for buying and selling second-hand clothes in the world was 360 million transactions in 2017 and is expected to reach 400 million in 2022.” A 2018 report from ThredUp also claimed that the size of the global secondhand market is set to hit $41 billion by 2022. The “throwaway” culture is disappearing thanks to environmentally conscious millennial buyers. As designer Stella McCartney famously said, “The future of fashion is circular – it will be restorative and regenerative by design and the clothes we love never end up as waste.” By buying on GoTrendier, the company claims its users have been able to save USD $12 million and have avoided more than 1,000 tons of CO2 emissions.

Founders building companies in Latin America aren’t necessarily as capital-hungry as Silicon Valley-based founders, (where a Series A can now equate to $68 million, apparently). Cabido tells me her company is able to fulfill operations and marketing needs with a lean staff of 30, noting that there’s a lot of natural demand for buying and selling used clothing in these regions, thus creating organic growth for her business. She wasn’t looking to raise capital, but investors had their eye on her. “[Investors] saw the tension of the marketplace, and we demonstrated that GoTrendier’s user base could be bigger and bigger,” she says. With sights set on new markets like Chile and Peru, Cabido decided to move forward and close the round.  

Poshmark, which benefits from indirect and same-side network effects, has raised $153 million to date from investors like Temasek Holdings, GGV and Menlo Ventures. Just like GoTrendier, Poshmark’s Series A was also a $3.5 million round.

Who’s to say that that amount of capital can’t boost a network effects growth model in Latin America too? The users are certainly waiting. 

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As GE and Amazon move on, Google expands presence in Boston and NYC

NYC and Boston were handed huge setbacks this week when Amazon and GE decided to bail on their commitments to build headquarters in the respective cities on the same day. But it’s worth pointing out that while these large tech organizations were pulling out, Google was expanding in both locations.

Yesterday, upon hearing about Amazon’s decision to scrap its HQ2 plans in Long Island City, New York City Mayor de Blasio had this to say: “Instead of working with the community, Amazon threw away that opportunity. We have the best talent in the world and every day we are growing a stronger and fairer economy for everyone. If Amazon can’t recognize what that’s worth, its competitors will.” One of them already has. Google had already announced a billion-dollar expansion in Hudson Square at the end of last year.

In fact, the company is pouring billions into NYC real estate, with plans to double its 7,000-person workforce over the next 10 years. As TechCrunch’s Jon Russell reported, “Our investment in New York is a huge part of our commitment to grow and invest in U.S. facilities, offices and jobs. In fact, we’re growing faster outside the Bay Area than within it, and this year opened new offices and data centers in locations like Detroit, Boulder, Los Angeles, Tennessee and Alabama, wrote Google CFO Ruth Porat.”

Just this week, as GE was making its announcement, Google was announcing a major expansion in Cambridge, the city across the river from Boston that is home to Harvard and MIT. Kendall Square is also home to offices from Facebook, Microsoft, IBM, Akamai, DigitalOcean and a plethora of startups.

Google will be moving into a brand new building that currently is home to the MIT Coop bookstore. It plans to grab 365,000 square feet of the new building when it’s completed, and, as in NYC, will be adding hundreds of new jobs to the 1,500 already in place. Brian Cusack, Google Cambridge Site lead points out the company began operations in Cambridge back in 2003 and has been working on Search, Android, Cloud, YouTube, Google Play, Research, Ads and more.

“This new space will provide room for future growth and further cements our commitment to the Cambridge community. We’re proud to call this city home and will continue to support its vibrant nonprofit and growing business community,” he said in a statement.

As we learned this week, big company commitments can vanish just as quickly as they are announced, but for now at least, it appears that Google is serious about its commitment to New York and Boston and will be expanding office space and employment to the tune of thousands of jobs over the next decade.

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How to decarbonize America — and the world

Ramez Naam
Contributor

More posts by this contributor

The Green New Deal has burst onto the American stage, spurring more conversation about – and aspiration for – ambitious climate policy than at any point in at least a decade.

I’m glad to see it. Suddenly, climate is on the agenda, and ambitions for climate policy are higher than perhaps at any point in US history.

The Green New Deal is a resolution right now. It’s a statement of intent. It hasn’t yet progressed to the point of detailed policy proposals or legislation, which means now is the time to help craft its details.

For the last decade I’ve written about and publicly spoken about innovation in clean technology and ways to address climate change. I’ve helped to lead a climate-fighting citizen ballot initiative in my home state of Washington, invested in clean energy startups, and advised on climate and clean energy policies of other nations.

In that time, my views on what sort of climate policies have the most impact and have the greatest chances of winning over voters have changed. Policies that I thought were foolish a decade ago have revealed themselves to have been farsighted and effective. Policies I thought were powerful and elegant have, on closer inspection, revealed themselves to be far less effective than I believed. And the history of climate and energy legislation and attitudes in the US has demonstrated a path to getting new and more ambitious policies passed.

What I’ve learned over time is that good climate policy has 3 key traits:

  1. It has a large, meaningful impact on carbon emissions and climate change.
  2. It specifically tackles the problems that aren’t already being tackled by the market.
  3. It actually gets passed into law.

All of that is compatible with a Green New Deal. Here’s what it could look like.

  1. Impact: Climate Change Isn’t Local. Good Policy Isn’t, Either.

The conventional wisdom on climate policy is straightforward. Every nation uses its policies to reduce its own emissions. This conventional wisdom is wrong. Carbon dioxide doesn’t honor national boundaries. Climate change is global. And the best climate policies have a global impact as well.

The US, overwhelmingly, is the country most responsible for climate change. The carbon dioxide and other greenhouse gases we’ve emitted over the past decades are largely still in the atmosphere, still warming the planet. The world’s present and future emissions, though, are increasingly elsewhere. The US now accounts for just 15% of the world’s annual greenhouse gas emissions from fossil fuels.  And because the developing world is rising in energy consumption far faster than the US, American emissions will be an ever-smaller share each year.

That means that, despite the fact that the US is the largest overall contributor to climate change thus far, the US could completely eliminate its carbon emissions and barely affect the future course of climate.

This means we need a different strategy. It’s not enough to eliminate the US’s carbon emissions alone. Our goal has to be to drive down the whole world’s emissions.

The Most Effective Climate Policy in the World

How can the US drive down the emissions of other countries? We can do it by making clean technologies irresistible to the entire world. And there we can take a lesson from the most effective climate policy of all time – Germany’s early subsidies of solar and wind.

Solar panels and electricity-producing wind farms have been around for decades. Yet, for most of that time, they’ve been a far more expensive way to produce electricity than burning coal or natural gas. Germany changed that. Starting in 2010, Germany’s Energiewende legislation heavily subsidized solar and wind. That, in turn, drove utilities and home owners and corporations to purchase solar and wind. And that, in turn, made the technology cheaper. As prices fell, other nations – first European nations, then the US, and then China – jumped into the fray, enacting more ambitious policies that further brought down the price of solar and wind (and now batteries and electric cars).

Why did subsidies bring down the price of technology? Because industry scale leads to industry learning and innovation, and that, in turn, leads to lower cost ways to manufacture, deploy, and manage new technologies. We’ve seen this for a century. Almost all technologies improve via Wright’s Law, often referred to as the learning curve or the experience curve.  In the late 1930s, Theodore Paul Wright, an aeronautical engineer, observed that every doubling of production of US aircraft brought down prices by 13%.  Since then, a similar effect has been found in nearly every technology area, going back to the Ford Model T.

Electricity from solar power, meanwhile, drops in cost by 25-30% for every doubling in scale. Battery costs drop around 20-30% per doubling of scale. Wind power costs drop by 15-20% for every doubling.  Scale leads to learning, and learning leads to lower costs.

Germany began subsidizing solar and wind when they were extremely small scale industries, and their costs were quite high. Those subsidies drove German utilities, businesses, and home owners to purchase clean energy. That created a market. That, in turn, led solar and wind manufacturers to leap into the market, competing ruthlessly against one another to bring down their prices faster, offering the best product at the best price to customers.

By scaling the clean energy industries, Germany lowered the price of solar and wind for everyone, worldwide, forever.

The International Renewable Energy Agency finds that, between 2010 and 2019, the price of solar power, worldwide, has dropped by more than a factor of 5. The price of offshore wind power has dropped by a factor of three.

In just the past decade, solar power has gone from being uneconomical anywhere on earth without subsidies, to being cheaper than any fossil fuel electricity in the sunniest parts of the world. Building new solar is now cheaper than building new fossil fuel electricity plants in India, Chile, Mexico, Spain, and in sunny US states like Arizona, Nevada, Colorado, and  Texas.

And because, in general, businesses, utilities, and consumers all around the world will deploy the cheapest energy they can, solar is now the fastest growing energy source around the world.

Happy? Good. Thank policy makers in Germany, and the US, and China – all of whom took action to bootstrap markets for solar and wind before they were cost-competitive.

The lesson for US climate policy is clear: The biggest impact we can have is by driving down the cost of technologies that reduce carbon emissions, to the point that clean technologies are cheapest way to provide the energy, food, and transportation that everyone around the world desires, and then spreading those technologies to the world. That means a mix of early-stage government R&D, government incentives to scale deployment in the private sector, and a very healthy dollop of private sector competition.

1 – As solar volume has grown, prices have dropped, leading to more growth.

Would the Green New Deal drive down the cost of clean technologies in a way that scales to the rest of the world? The current resolution is vague on exactly how the rapid decarbonization in the US would happen. One reason for concern is that the now-retracted Green New Deal FAQ released by Representative Alexandria Ocasio-Cortez specifically dismissed the idea that the private sector – even with government incentives – could pull off this decarbonization, and explicitly says that “Merely incentivizing the private sector doesn’t work”.

I agree in one sense – basic government R&D is a high-value investment, especially when the technologies we need to invent don’t even exist yet. The government has a vital role to play. At the same time, the incredible, unprecedented decline in cost of solar power, wind power, batteries, and electric cars has happened both because of early government R&D, and because private sector companies, incentivized by governments, have brought these technologies to market and been forced to compete with one another to provide the best technology at the lowest price. Ignoring this is to ignore what brought us the very best progress we’ve seen in cleaning up the way we produce energy.

The FAQ I reference has been retracted. The Green New Deal hasn’t yet become a detailed roadmap or legislation. As it does, I urge you, Green New Deal legislators and architects: Craft policies that create incentives to build and deploy clean technologies. Then use the market for what it’s good at: fierce competition that delivers ever-better products at ever-lower prices.

  1. Tackling the Hardest, Least-Solved Problems

The Green New Deal resolution is really quite comprehensive. It touches on almost every source of US emissions.

Even so, there’s a tendency for climate and energy wonks – and legislators – to focus on electricity and cars when discussing climate policy.

Electricity and cars aren’t our hardest problems. They’re both big chunks of our carbon emissions, yes. And they both need more policy to drive them home. (More on that down below.) They’re also the areas where we’ve made the most progress, with incredible declines in the price of clean electricity and electric vehicles that put us at the edge of a tipping point. We aren’t over the hump yet, but the solutions are here – and if we continue to push them with policy, we can decarbonize electricity and cars.

Our hardest climate problems – the ones that are both large and lack obvious solutions – are agriculture (and deforestation – its major side effect) and industry. Together these are 45% of global carbon emissions. And solutions are scarce.

Agriculture and land use account for 24% of all human emissions. That’s nearly as much as electricity, and twice as much all the world’s passenger cars combined.

Industry – steel, cement, and manufacturing – account for 21% of human emissions – one and a half times as much as all the world’s cars, trucks, ships, trains, and planes combined.

Add industry, agriculture, and land use together and you have a very sticky, very difficult-to-improve 45% of carbon emissions.

By contrast, electricity and transportation are 39% of global emissions – nearly as big. The good news is that in electricity and transportation, we have momentum.

We do NOT have momentum in reducing the carbon emissions of industry and agriculture.

Decarbonizing Agriculture and Industry

The Green New Deal does, happily, mention these sectors. In agriculture, though, it avoids the biggest chunk of the problem: Livestock.

Livestock around the world – specifically cows, pigs, and other mammals – consume a tremendous amount of the world’s agriculture output. They drive the bulk of the deforestation around the world (which itself releases carbon into the atmosphere, and reduces forest land that could absorb carbon instead). And cows and pigs belch methane – a greenhouse gas that’s causes tremendously more warming than CO2 – about 100 times more in the first year, and 30 times more over the course of a century. Livestock in total produce about 15% of the world’s carbon emissions, as much as all transportation on land, air, and sea combined.

And the world’s appetite for meat is rapidly growing, with consumption expected to double in the next 40 or so years.

Cows should scare you more than coal.

In industry, meanwhile, steel and cement production both remain incredibly carbon intensive. We’ve learned to recycle steel using electricity, but making new steel from ore still involves the use of a tremendous amount of coal. (Theoretical ways to make steel without coal exist, but aren’t expected to be commercially viable for another 20 years.) We’re closer to technologies that could make cement without carbon emissions, but those technologies are still young, expensive, and haven’t been deployed to any significant degree. And the rest of industry – from manufacturing finished goods to making petrochemical products like plastics and lubricants – remains extremely carbon intensive.

These two sectors – agriculture and industry – are on path to be the two largest sources of carbon emissions in the world. And they’re the ones we have the fewest and least developed solutions for. The Green New Deal – or any serious climate policy – ought to focus first and foremost on R&D to develop methods for clean agriculture and clean construction and manufacturing; and then on incentives to deploy those clean methods, which will initially be extremely expensive, until they hit the scale to compete directly with dirty methods on cost alone.

What would a climate policy for agriculture and industry look like?  Let’s take a page from energy, where we have a one-two punch: 1) Agencies like the Department of Energy’s Advanced Research Projects Agency for Energy, ARPA-E, that funds early stage energy science and technology R&D; and 2) A breadth of state and national subsidies and incentives that help those technologies reach higher scale and lower costs.  

This one-two punch first invents technology (ARPA-E is modeled after the original ARPA, which created the foundations of the internet, originally called ARPANET), and then scales technology to the point that the new clean technology is cheaper than the alternatives.

We can use that one-two punch in agriculture and industry, by creating:

  1. An ARPA-A in the Department of Agriculture, tasked with finding a way to reduce the carbon emissions of agriculture broadly, and especially of livestock and meat. ARPA-A might fund research into:
    1. Radically increasing crop yields so farmers have less need to chop down forests to feed their animals.
    2. Technologies to eliminate the methane emissions of cows and pigs.
    3. Technologies to reduce the emissions of NOx (another incredibly powerful greenhouse gas) that’s produced by animal manure left on fields, and to a lesser extent by excess synthetic fertilizer.
    4. Real-time global deforestation monitoring technology, (perhaps in partnership with other agencies) to spot illegal deforestation as soon as it happens, and nip it in the bud.
    5. New alternatives to meat – from plants or stem cells – that might someday taste and feel as compelling as the real thing.
  2. Incentives to Deploy Clean Agriculture would be paired with the early-stage research of an ARPA-A.  Just-out-of-the-lab technologies to reduce agricultural greenhouse emissions are likely to start expensive. Early (and steep) subsidies could motivate farmers (or even consumers) to adopt those new technologies and products. Just like German subsidies, by scaling solar, bootstrapped an industry whose fierce competition then brought down prices, early subsidies for clean agriculture and clean foods would do the same.

    Such incentives could include:
    1. Incentives for farmers who capture carbon in their soils. (By far the cheapest way to remove carbon from the atmosphere.)
    2. Subsidizing feed additives or other products that reduce methane emissions or NOx emissions from animals and their manure.
    3. Tax breaks for farmers who invest in “precision agriculture” technologies that reduce the amount of fertilizer or fuel they use on the farm.
    4. Incentives for farmers to deploy clean energy on their farms, and to switch farm operations from diesel to electric.
  3. An ARPA-I for Industry, meanwhile, would be chartered with funding early stage R&D in carbon-free industry.  Research areas would include:
    1. Carbon-free steel – technologies that can make steel from iron ore without the use of coal.
    2. Carbon-free cement technologies.
    3. Alternative building materials that have lower carbon emissions.
    4. Carbon-free manufacturing technologies.  
    5. Better carbon-free or low-carbon plastics, lubricants, and other petrochemicals that don’t require oil extraction.

In several of these areas some options exist today, but a need for more innovation and more fundamental research – that the federal government is uniquely equipped to fund – still exists.

2-ARPA-I would fund research to decarbonize industry, starting with the largest industrial sources – steel, cement, and petrochemicals.

  1. Incentives to Deploy Carbon-Free Industrial Methods would give steel mills, manufacturers, and builders a reason to use these new, carbon-free methods while they’re still young and expensive.  These incentives would include:
    1. Tax breaks for new carbon-free industrial equipment, to reduce the cost for manufacturers to adopt these new technologies in their early stages.
    2. Tax breaks or subsidies for the buyers of carbon-free steel, cement, or other industrial goods, to bootstrap a market of customers for these new products and grow it to scale.  

As with solar and wind in Germany, scaling use of these methods in industry would bring their prices down, with a target of beating the price of existing, carbon-heavy methods.

All of the above is compatible with Green New Deal language. It’s just a matter of emphasis. We need to double down on these two areas – agriculture and industry – that are soon to be the largest sources of global carbon emissions, and the ones we have the least progress in solving.

  1. Good Policy Must be Passable

Perhaps the most important question about the Green New Deal is this – what can we actually pass?

The Green New Deal has already moved the Overton window, by elevating the conversation about climate. At the state level, in progressive states like California and New York, Democrats have solid majorities and could pass large parts of the Green New Deal that are applicable at a state level. As I argued just after Donald Trump’s election, the States are where we can most effectively push for climate action.

What about at the Federal level? Maybe the Green New Deal, by motivating the base, will lead to more electoral victories for Democrats in 2020.  Or maybe it will hurt in red states like Alabama, where Democrats are defending a Senate seat. It’s far too early to say.

Democrats don’t have any chance of reaching 60 Senate seats in 2020. They do have the option, if they win a majority and the Presidency, of eliminating the legislative filibuster (using the so-called “nuclear option”), in which case a simple majority of the House and Senate could pass as much of the Green New Deal as Democrats could achieve consensus on, without the need for any Republican legislators.

What if none of the above occurs? What if Democrats don’t get a Senate majority at all? Or do get a majority, but are unwilling to eliminate the legislative filibuster?  Could any parts of the Green New Deal pass with some Republican support?

Bipartisan Climate Policy is Possible. In Fact, It’s Here Now

Yes. Recent history shows that, while climate is a highly divisive issue in the US, clean energy and innovation have massive support on both sides of the aisle.

Consider the following:

  1. In 2015, a Republican Congress reached a bipartisan deal to extend the solar and wind tax credits (the ITC and PTC) out through 2022.
  2. In 2017, a Republican Congress, under Donald Trump, could have easily repealed or prematurely ended these tax credits. Yet the GOP left solar, wind, and electric vehicle tax credits untouched.
  3. In 2017, a Republican Congress gave clean energy research in the Department of Energy’s ARPA-E its largest budget increase since 2009.

Wait. Don’t Republicans hate clean energy?

Nope. Not at all. Americans on both sides of the aisle love solar and wind.  Solar is the most popular energy source in the US, with 76% of Americans saying that their utility should get more energy from solar. Wind is a close second, at 71%.  The third choice, natural gas, is 24 points behind solar, at 52%. And a meager 30% of Americans want more coal.

It helps that clean energy is literally everywhere in America. Solar and wind have been built out in every state. Wind power, especially, is booming in rural districts in red states. Representatives from these districts, and Republican Senators from red states like Iowa and Texas that have deployed a tremendous amount of solar and wind, have every reason to support policies that benefit clean energy.

What’s more, Americans – on both sides of the aisle – wildly support research into new technologies that can improve their lives. A whopping 85% of Americans support funding more research into renewable energy sources. Ready for the real shocker? Solid majorities in virtually every county and every congressional district in the US support more funding of research into clean energy.

Nearly as many Americans – 82% – support tax breaks for Americans who purchase energy-efficient vehicles or solar panels. And again, the support isn’t limited to blue states or blue districts. It’s overwhelmingly national.

So Americans don’t just love innovation and R&D spending. They also support incentives to deploy clean technology faster. And, in fact, those two policy levers – more research funding, and incentives to deploy clean technology – get both the most support in poll after poll, the most bipartisan support, and the most geographically consistent support.  If you want a policy proposal that that will work in red or purple states, or that can win over some Republican Senators and Representatives, clean technology research and clean technology deployment incentives are the two most likely to garner support.

What Bipartisan Policy Would Look Like

If Democrats do get both the White House a filibuster-proof congressional majority – one way or another – and get enough internal consensus, they can drive forward whatever GND policy they wish. Right now, that seems unlikely to me.

In the event that we have a Congress without that filibuster-proof majority, or with enough moderate democrats who balk at the entirety of the Green New Deal, there are still extremely effective climate policies that Congress can put in place.

First, in industry and agriculture, the four policies we mentioned already:

  1. ARPA-A to fund research into carbon-free agriculture & forestry.
  2. Clean Agriculture Incentives and subsidies to deploy carbon-free ag rapidly to farmers and drive down its price through scale.
  3. ARPA-I to fund research into carbon-free steel, cement, and manufacturing.
  4. Clean Industry Incentives and subsidies to deploy carbon-free industrial tech and drive it down in price.

Those policies in agriculture and industry have an excellent chance of getting bipartisan support. They follow a pattern of Americans being willing to invest in new science and technology R&D. And, because they benefit industrial and agricultural states and districts, by giving carrots for deploying clean industry and clean agriculture, they’re a benefit to politicians from those – often red – states that have the greatest concentration of farms and factories. That’s the exact opposite of a policy that penalized farmers or factories for their carbon emissions. You’d have a hard time getting much bipartisan support for that. Make the policy an incentive that helps farms and industry thrive, and helps them get an edge over their global competitors, and the politics completely change.

In electricity, transportation, and buildings, there are also policies – some of them counter-intuitive  – that would accelerate us towards a clean future :

  1. Continent-Wide Electricity Transmission.  It’s a common perception that renewable energy means less dependence on the grid. The opposite is true, for two reasons. First, at any given time, weather may hurt the output of solar panels or wind farms in any given area. The further away you are from that area, the less likely you are to be in the same weather pattern. Second, the sunniest parts of the US, the windiest parts of the US, and the parts of the US that need the most electricity don’t all coincide. Study after study shows that the larger an area we integrate renewables over, the more renewables we can put on the grid, and the lower the cost.

3- A nation-sized grid increases the amount of energy we can use from solar and wind, and reduces the overall cost. Source – Nature Climate Change

Long-range transmission is also remarkably efficient and low cost. High-voltage DC transmission lines can send power 2,000 miles with only 10% losses and a small additional cost. That means solar power plants in Texas could be powering New York City…an hour after the sun has gone down in New York. China understands this, and is building the world’s largest high voltage power grid, moving power from the sunniest and windiest areas in the west to the coastal population centers 3,000 km (1,860 miles) east.  In the US, meanwhile, it’s nearly impossible to build new long-range transmission – largely because of NIMBY. Congress should make it easier to get the necessary permissions to build transmission, paving the way for a grid with more and cheaper clean energy.

4- China’s Ultra High Voltage Grid moves clean energy 2,000 miles from the sunny and windy interior to the population centers on the eastern coast.  The US has nothing similar.

  1. Clear the Way for Offshore Wind. The most exciting development in wind power is building offshore. Winds blow faster and more consistently just a few miles off the coast of the US than they do almost anywhere on land. Not only does that mean offshore wind power is likely to be the cheapest wind power, it also means – because the winds are more steady – that it causes fewer intermittency problems for grid operators and is closer to being a “baseload”-like power source. Offshore wind sites are also closer to electricity demand in cities along the coast, making it easier to get power where its needed. And while solar power peaks in the sunny months of summer, wind power peaks in winter – making solar and wind great complements for each other. Offshore wind has plunged in price in Europe, reaching grid parity last summer, and is now growing faster there than wind power on land. It’s also still much smaller than on-land wind. That means that is has much farther to fall in price, and that deploying it now can bring the price down faster than with on-land wind. Unfortunately, the US is far behind in building offshore wind. A law from the 1920s and a raft of lawsuits have held offshore wind power up. Congress can and should take action to clear the way for offshore wind.
  2. Extend & Unify Solar, Wind, and Energy Storage Tax Incentives. Congress should make the 30% Investment Tax Credit for solar (the ITC) permanent. Failing that, it should extend it out to at least 2030. Wind, which has long mostly used a different tax credit called the PTC, should be moved to the same 30% tax credit and timing as solar. Energy storage – batteries and the technologies that come after them – should get the exact same tax credit, however and wherever that energy storage technology is deployed. While this tax credit may sound modest, solar and wind are now on the very edge of a tipping point.  

    Consider, for example, that late last year, a utility in Northern Indiana announced that the cheapest way for it to provide power to its customers was to go from being 65% coal powered today, to just 15% coal powered by 2023, and zero coal by 2028 – and to replace that coal with solar, wind, batteries, and flexible storage.  Let me repeat that: This utility wants to replace 50% of their power generation in just 4 years, and the rest in 5 more. And it wants to do so because solar and wind and batteries are cheaper than running their existing coal power plants. That’s a tipping point moment. And the solar and wind deployed in Indiana will lower the cost of future solar and wind deployed elsewhere. If this sort of tipping point can happen in Indiana, a deeply red state that Donald Trump won by 19 points, that isn’t all that sunny, and that has good but not amazing wind, then that tipping point can happen anywhere. Our job is to keep the pressure up.
  3. A National Renewable Portfolio Standard. 29 US states – including red states like Texas, Missouri, Iowa, and Ohio – have Renewable Portfolio Standards that mandate that a certain percentage of their electricity must come from carbon-free or renewable sources. That means 21 states don’t have such mandates. If electricity were a perfectly competitive market, solar and wind and batteries would win on price and displace coal and gas in all these states. But utilities have a number of ways to resist change, even when it makes economic sense.

5-29 US States have Renewable Portfolio Standards

The solution is for Congress to mandate a Renewable Portfolio Standard nationally, dragging the laggard states up to the standard of the rest. How high should that mandate be? The Green New Deal goal of 100% carbon free electricity by 2030 is incredibly ambitious. And it pushes us into the unknown. Beyond 70 or 80 or 90% of electricity from renewables, integration becomes increasingly difficult as periods of bad weather nation-wide cause serious problems. The technical challenges there can be overcome – perhaps through nuclear, or next-generation carbon-capturing natural-gas plants, or long-term energy storage technologies (which are being funded by ARPA-E).

Those challenges are still real enough that even a clean energy optimist like me gets nervous. A goal of 50% of electricity from carbon free sources in every state by 2030, then 80% by 2040, and 100% by 2050 would be in-line with what scientific models say we need to achieve in order to stay below 1.5 degrees Celsius of warming. And by scaling both clean energy and the technology to integrate it to high percentages of the total grid, it would drive those technologies down in price for the rest of the world, and pave the way for cleaner grids everywhere.

  1. Permanent, Uncapped, On-the-Spot Electric Vehicle Tax Credit. On transportation, we may have reached another tipping point. 2018 may have been the peak year for gasoline and diesel car sales, ever.  Electric Vehicles, while still small in number, are growing at an astounding rate, and account for all growth in the auto industry. In some areas, electric vehicles are now cheaper to own than gasoline cars on a per-mile basis. And that will become true in more and more areas as the price of batteries declines. Even so, we need to move faster. On average, a US car gets replaced when it’s around 10 years old. That means that, even if electric vehicles were 100% of new sales today, it would take around 20 years for them to replace all gasoline cars. That needs to happen faster. Congress can help.

First, for individually owned vehicles, Congress should improve the federal electric vehicle tax credit. Today’s $7,500 federal tax credit is capped at 200,000 electric vehicles per manufacturer. That’s an absurdly low number in a country that has 260 million cars on the road. General Motors CEO Mary Barra recently called for the cap to be removed. Congress ought to put electric vehicles on the same footing as solar, wind, and batteries: A 30% tax credit – like the solar ITC – with no limit on the number of vehicles its applied to would be simple, clear, and consistent. For individuals buying their own vehicles, that tax credit ought to be structured so it can be taken off the purchase price of the vehicle directly, rather than waiting for tax season.

Second, the same tax credit ought to apply to fleet operators who buy or build electric vehicles to offer rides to consumers. While the pace at which consumers buy new cars is slow, the pace at which they switch miles of transport can be far faster, as they switch some of their travel to fleets like Uber, Lyft, and whatever comes after. Those fleets, today, are mostly gasoline engine vehicles of hybrids. As electric vehicles increasingly become the cheapest per mile, those app-based transport fleets will go electric. And a typical taxi drives 70,000 miles a year, or roughly 4 times the 13,500 miles per year of a typical individually-owned car. That means each electric vehicle deployed as a taxi can have the impact of four individually owned vehicles.

Finally, Congress ought to accelerate the deployment of autonomous cars on the nation’s roads. Why? Because an autonomous vehicle, by taking out the cost of the driver, can cut the cost per mile by half. Some calculations show that an autonomous electric taxi, by 2025, could cost 35 cents per mile. That’s 1/10th of what a taxi costs, 1/5th of what a Lyft or UberX costs today, and half the cost of owning and operating your own car. That lower cost would cause even more rapid switching to electric transport fleets, as currently-owned gasoline vehicles increasingly sat unused, or saved for long-distance trips or other scenarios. Some studies find that, even at twice that price, as much as 40% of miles driven would switch to these electric fleets.

6 – Autonomous Electric Taxis could be half the cost per mile of owning and operating a gasoline car – if autonomous vehicles arrive.

Getting to those costs absolutely depends on autonomy. Today, however, autonomous driving is regulated by a hodge-podge of different laws at the State level. Congress should step in and act to standardize safety testing, unify laws between states, and accelerate the deployment of safe, cheap, efficient, electric autonomous taxi services.  Congress almost did so in 2018. It’s time to try again.

These three actions would both accelerate the deployment of electric vehicles in the US, and drive innovation in a sector where US companies are currently in the lead, and where they could be global leaders in trillion-dollar industries for decades to come.

  1. Incentives for EV Chargers – Everywhere. Deploying more electric vehicles also means a demand for more charging infrastructure.  Congress ought to create incentives to deploy electric chargers in the places they make the most sense, and to lower the cost of charging stations by scaling them.

    For individually-owned vehicles, incentives already exist to install a charger at home.  But drivers who park on the street or who live in apartment buildings without charging don’t have an easy way to use a home charger. Congress ought to create federal incentives to deploy charging stations in multi-unit buildings, in malls, at grocery stores, and so on. Congress should especially create incentives for employers to deploy charging stations for their employees at work.  Charging stations make the most sense in the locations that cars spend the most time in. And after home, the clear #2 for most vehicles is at work. In addition, vehicles driven to work are most likely to be idle during the day – when solar power is producing. Charing electric vehicles during the day both allows the US to put more total solar power to use (effectively storing it in these vehicles) and solves the problem of a lack of charging location for those who don’t have convenient charging at home.

    Similarly, if transportation is going to move more and more to electric (possibly autonomous) taxi fleets, those vehicles will need charging too. Congress ought to create incentives for that charging infrastructure to accelerate its deployment.

    More generally a report from the Smart Electric Power Alliance finds that  as electric vehicles and electric vehicle charging infrastructure spread, there’s an opportunity to use software to manage when vehicles charge, to line that charging up with both solar and with the hours of peak wind power output, allowing more renewables to be integrated onto the grid.  

7 – Electric vehicles with smart chargers could charge when solar and wind are most abundant on the grid, increasing the amount of renewable energy we can use.

  1. Tax Credits for Carbon-Free Heating and Building Efficiency. Beyond electricity and transportation, heating buildings accounts for 6% of all carbon emissions around the world, and is growing rapidly. To decarbonize the world’s economy, we need to shift from heating with natural gas (or, in the poorest parts of the world, with coal or wood) to heating with carbon-free energy. While extending tax credits for solar and wind, Congress should keep those credits consistent for passive solar heating and geothermal heating systems, and extend those tax credits to also to include switching to an electric heat pumps, and any energy efficiency improvements made to a building.

Wait, but what about?

So I didn’t list your favorite technology, policy, or issue?  Here:

  1. Nuclear.  In 2018, the US got roughly 20% of its electricity from nuclear power, or roughly twice as much as it does from solar and wind combined. That’s carbon-free electricity from already running reactors. Shutting down those reactors prematurely would be a mistake. Germany’s shutdown of their nuclear reactors led to Germany missing their goals for carbon reduction. Existing reactors – so long as they’re safe – should be kept running as long as possible, while solar and wind scale up. And indeed, there’s still quite a bit of debate about whether solar, wind, hydro, and batteries together can power 100% of the US. Some very smart scientists who care deeply about climate are skeptical that renewables can get us all the way there. I’m on the more optimistic side of this equation. Even so, let’s not tie one hand behind our back.

    New nuclear, on the other hand, is probably dead in the US and Europe. Costs are rising over time, and reactors are plagued by cost overruns and schedule delays. The US ought to continue funding research into next-generation reactors that could be built smaller, more repeatably, and hopefully one day at a lower cost. Even those reactor designs are most likely to be a fallback in case solar, wind, and batteries stop falling in price the way they have.
  2. Carbon Taxes.  I spent much of 2015 advocating for a revenue-neutral carbon tax in Washington State. I love carbon taxes. And in electricity, they can be quite powerful. As I explain elsewhere, though, outside of the electricity sector, carbon taxes are far less effective than believed. They have only a little impact on industry, almost no impact on transportation, and usually aren’t applied to agriculture. If a carbon tax magically passed Congress, I’d cheer, and it could be an effective way to fund some of the proposals here. It’s not a silver bullet, though, and it doesn’t address the hardest sectors.
  3. Carbon Capture. People mean a wide variety of things when they say “carbon capture”.  If we mean retrofitting coal power plants with equipment to capture their carbon emissions and store it, that’s probably a waste of time. Coal is economically dead, even before adding on the cost of carbon capture. On the other hand, the NetPower design for an advanced natural gas plant that has carbon capture built right in could be a great complement to solar and wind, filling in for them during wind droughts in winter. (Though keeping any sort of natural gas in use also requires that we address the serious  problem of methane leaks from natural gas wells and infrastructure.)  

    The most important type of carbon capture, though, is being able to capture carbon directly from the air. I support more R&D into high-tech ways to scrub carbon from the air. I’m also cheered to see the tax credit Congress created to encourage carbon capture. That said, overwhelmingly the most affordable ways to capture carbon, today, are the ones the Green New Deal talks about:  returning carbon to the natural environment, by enriching soils and planting trees. Enriching farm soils and planting trees cost ten times less than fancier methods of carbon capture, and could capture a billion tons of carbon a year in the US alone. What’s more, the US could make those methods even cheaper by spurring new technology – like tree-planting drones, or transparent digital markets for carbon capture – in a way that increases the adoption of carbon capture into natural ecosystems around the world.  Ultimately, we may need to draw even more carbon out of the air than soils and trees can handle.  We should do the R&D for higher tech methods that can do so, and encourage their deployment, even as we use the cheapest methods of soils and forests first.

8 – The cheapest ways to capture carbon are on the bottom of this chart – in soils and forests.

What About Climate Justice?

The Green New Deal advances a plan to fight climate change and to ensure that we do so through a just transition. Here, I think a few principles clearly apply.

  1. First, the cost of the transition shouldn’t be paid by those with the lowest income or who’ve contributed the least to the problem. In the long term, transitioning to a clean economy will make energy, transportation, and the rest of the goods we consume cheaper. If, in the short run, (when we’re using subsidies to scale out new technologies to drive their costs down) there’s any temporary increase in the cost of life’s necessities, that shouldn’t be passed on to low-income Americans. If costs for basic necessities go up, that needs to be offset by policies that buffer lower-income Americans against those changes.
  2. Second, if we need new taxes to pay for these programs, those taxes should be highly progressive. If those taxes are on income, they should come in at the higher tax brackets. This also has to inform our view of a carbon tax. Carbon taxes are, on their own, highly regressive. Lower-income Americans spend a larger fraction of their paycheck on electricity, heating, transportation, and other carbon-intensive goods than wealthier Americans do. Rural Americans, who also tend to be lower income and who have the highest rates of poverty in America, spend even more of their paycheck on transportation. So raising the price of energy, transportation, and other goods hits low-income Americans and rural Americans the hardest. If we use a carbon tax, we can offset it by sending a flat dividend check to every woman, man, and child in America. In Washington State, in our 2016 ballot initiative, we used another approach, using carbon tax revenue to boost the federal Earned Income Tax Credit – a tax credit that goes to low-income working families, and which is the closest thing to a basic income we have now.
  3. Third, we need to help Americans in the most vulnerable communities with climate resistance and climate adaptation. Whether those are communities that are vulnerable to climate-related flooding, crop losses from extreme weather, heat and drought, or to wildfires that will get worse as temperatures rise, society ought to invest in boosting the resilience of these communities, and, if necessary, in helping individuals and communities relocate to areas that are less vulnerable to climate.
  4. Fourth, massive investment in new clean energy, industry, transportation, and agriculture will pour trillions into the US economy. What’s more, it has the potential to turn the US into an exporter of new clean technology. Together, they’ll create the opportunity for potentially millions of new jobs. That opportunity ought to be open to all – to workers in dirty industries like coal who have their jobs displaced, to lower income Americans who have fewer opportunities today, and to immigrants willing to come to America and work. Job training programs, and programs to bridge the gap between the end of an old career and the start of a new one – are a win/win for America. They help us produce the labor pool to transition to this clean economy, and they provide a means for millions of Americans to uplift themselves with new, highly in-demand skills.

All of that is fully in alignment with the Green New Deal resolution.  The GND goes further, though, making the case for universal healthcare, universal higher education, universal housing, a job guarantee for all people in the United States, strengthening unions, reducing discrimination in the workplace, respect for Native American rights and sovereignty, and stopping the transfer of jobs overseas.

Many of those policies are ones I support, or at least where I support the motivations behind them. Yet I am not at all certain those policies should be coupled with climate action. Coupling a long list of liberal priorities with climate action would seem to make it harder to get the bipartisan support we’ll probably need to enact these climate policies.  That said, the Green New Deal resolution is a high level map, not a specific bill. The original New Deal wasn’t one piece of legislation – it was made up of more than 30 separate bills. Democrats should approach the Green New Deal the same way. They ought to embrace the idea that the overall effort may take multiple years and multiple Congresses to enact, and that it’s perfectly acceptable to support some parts of the Green New Deal and not others. They ought to embrace alliances and assistance – including bipartisan alliances – to pass parts of the Green New Deal where they can.

(Photo by Ira L. Black/Corbis via Getty Images)

Climate Action is the Ultimate Climate Justice
Even more importantly, though, acting on climate change itself creates a more just world. Climate change is a slow, insidious, and massive threat to human well-being. It’s also profoundly unjust. Americans may only emit 15% of carbon emissions today, but all the CO2 we’ve emitted in the past will linger in the atmosphere for roughly a century from when it was released. Add up all the carbon the US has emitted over time, and the US remains the largest cumulative emitter of greenhouse gases on the planet. We Americans are more responsible for climate change than any other nation, even those with many times our population.

Meanwhile, two billion people live in countries that have emitted the least carbon dioxide over history – the poorest countries on planet earth – which are also the countries where people are likely to suffer the most from climate change. Climate change itself is a deep inequity. The most just thing we can do is to address climate change as rapidly as possible, and to produce and spread the tools that also boost climate resilience around the developing world. Indeed, most of the benefits of fighting climate change don’t go to Americans at all. Americans do benefit. But the largest benefits of fighting climate change go to the billions around the world who have the fewest resources and who live in the nations with the greatest vulnerability.
Lower income Americans also stand to suffer more from climate change than do wealthier Americans. A lower-income American in Detroit isn’t as vulnerable as a subsistence farmer in Botswana – not by a long shot. At the same time, it’s hard to deny that Katrina, for example, hit the poor of New Orleans harder than it did the rich. Wealthier Americans can relocate more easily, can pay energy bills more easily, can rebuild from climate disasters more easily. And here again, the most just thing we can do is to act on climate, as rapidly as possible.

Should we find ways to use the fight against climate change to also address the long history of inequality and injustice, and the differences in wealth and income that exist in the US? If so, should we stop there? Climate change is global. Carbon emissions and the harm they cause know no national borders. The harm of American (and European, and more recently Chinese) carbon emissions will fall most heavily on the poor of the developing world. Should climate policy aim to decarbonize the world as rapidly as possible? Or should it aim to decarbonize and address other global ills?

For me, the answer is clear. Climate change itself is so unjust, so lopsided in who has benefited from burning fossil fuels and who will suffer the most from that combustion, that addressing climate change is, itself, to help undo an injustice – one that threatens billions of people around the world.

Let’s tackle all the world’s other problems too. As we do so, let’s keep in mind that addressing climate change, even if we don’t succeed at everything else, is a major, vital, and necessary step towards a more just world.  

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3DEN raises $2M to create pay-as-you-go urban spaces

3DEN is building spaces for what it calls the “in-between moments” of your day.

The name (pronounced “Eden”) comes from the idea of the “third place” — a space that’s neither home nor work. Founder and CEO Ben Silver told me the goal is to create a space that people can use if, say, they’ve got 45 minutes to fill between meetings, or if they’ve just gotten off a red-eye flight and need somewhere to freshen up.

Coffee shops, co-working spaces, gyms or hotels might serve some of those functions, but Silver said 3DEN is “aggregating many different services” and bringing them together into “a very reliable space.” He suggested that the closest analogue might be a members-only clubhouse — except that instead of charging a steep membership fee, 3DEN requires no commitment, with pricing starting at $6 for each 30 minutes of your visit.

Earlier this week, I dropped by the site of the first 3DEN, located in the shopping area of New York City’s Hudson Yards development. The space is still being built, but I saw booths for phone calls, private showers and even swings for relaxing.

Silver said there will be a meditation space and Casper nap pods, too. He emphasized the nature-inspired design, with plenty of trees and plants, as well as the space’s “acoustic zoning,” with some areas designated for socializing and others designed to be quieter and more restful.

So if you want to catch up on some work, make some calls or even host a meeting (you can invite and pay for up to two guests), you can do that. If you just want to chill out and relax, you can do that, too.

Silver said that while the space will be staffed with a few hosts, technology will be key to the experience, with most transactions being handled via smartphone app. If you’re interested in visiting an 3DEN space, you check-in via the app (which will tell you the current crowd level, and put you on the waiting list if the space is at capacity); you can also reserve a shower and make purchases.

3DEN’s core services will be included in that $6-per-half-hour price, but Silver said there will be a retail element as well, with visitors able to buy products in categories like food and health/beauty. He also said he’s exploring additional pricing models (such as corporate memberships) for regular guests, but he emphasized the importance of “no commitments” pricing that makes the space accessible to a wide swath of visitors.

The seed round was led by b8ta and Graphene Ventures, with participation from Colle Capital Partners, The Stable, JTRE, InVision CEO Clark Valberg, Target’s former Chief Strategy and Innovation Officer Casey Carl and Firebase founder Andrew Lee.

The first 3DEN location has a planned opening of March 15, and Silver said the company is also negotiating for four additional locations across New York City.

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ChargedUp picks up £1.2M seed to grow its mobile charging network across UK

ChargedUp, a U.K. startup that offers a mobile charging network that takes inspiration from bike sharing, has closed £1.2 million in seed investment. Leading the round is Sir John Hegarty’s fund The Garage, and the ex-Innocent Smoothie founders fund JamJar. The funding will be used to grow the offering across the U.K. and for international expansion.

Founded by Hugo Tilmouth, Charlie Baron, Hakeem Buge and Forrest Skerman Stevenson, ChargedUp has set out to solve the dead mobile phone battery problem with a charging network. However, rather than offer fixed charging points, the team has developed a solution that lets you rent a mobile charging pack from one destination and return it at a different location if needed. That way, mobile phone use remains mobile.

“It’s annoying and inconvenient to be out and about with a dying phone battery,” says CEO Hugo Tilmouth. We’ve all been there and I was inspired to do something about it through my own experiences. I was at a cricket match at London’s Lord’s Cricket Ground and waiting for a call for a last round interview with a large tech firm, and was running very low on charge! I ended up having to leave the cricket ground, buy a power bank and then rode a Boris Bike home and the light bulb went off in my head! Why not combine the flexibility of the sharing economy with the need of a ‘ChargedUp’ phone!”

The solution was to create multiple distribution points across a city, located in the venues where people spend most of their time. This includes cafes, bars and restaurants. “Our solution uses an app to enable users to find the nearest stations, unlock a sharable power bank and then return it to any station in the network and only pay for the time they use. Our goal is to be never five minutes from a charge,” adds Tilmouth.

In the next six months, ChargedUp says it will expand its network of over 250 vending stations in London’s bars, cafes and restaurants across to other large metropolitan areas in the U.K. Last month, the young startup partnered with Marks & Spencer to trial the platform in its central London stores. If the trial is successful, ChargedUp says it could lead to providing its phone-charging solution to all M&S customers by the end of 2019.

“Since launch we have delivered over 1 million minutes of charge across the network, and our customers love the service,” says Tilmouth. “Like the sharing scooter and bike companies, we operate a time-based model. We simply charge our users a simple price of 50p per 30 mins to charge their phones. We also make revenue from the advertising space both on our batteries and within our app.”

With regards to competition, Tilmouth says ChargedUp’s most direct competitor is the charging lockers found in some public spaces, such as ChargeBox. “We do not see this as a viable alternative to ChargedUp as users are forced to lock their phones away preventing them from using them while it charges. They are also prone to theft and damage. We are also differentiated by our use of green energy offsetting throughout the network,” he says.

Meanwhile, in a statement, investor Sir John Hegarty talks up the revenue opportunities beyond rentals, which includes advertising, rewards and loyalty. “At its simplest, ChargedUp addresses a massive need in the market, mobile devices running out of power. But more than that, ChargedUp provides advertisers with a powerful medium that connects directly with their audience at point of purchase,” he says.

Prior to today’s seed round, ChargedUp received investment from Telefonica via the Wayra accelerator and Brent Hoberman’s Founders Factory.

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A ridiculously rare copy of Super Mario for NES just sold for over $100,000

An extra special copy of Super Mario for NES just sold for a mind-boggling $100,150.

Before you go digging through the attic to find your old copy to throw up for auction, you should know: the version in question here is super, super rare.

So what makes it special?

Super Mario has been released and re-released dozens of times in the past three decades. Even if we’re just talking about the original NES cartridge that came in a black box, there were eleven ever-so-slightly-different versions of the box shipped between 1985 and 1994. Some had tabs for hanging them from store shelves; some lacked a trademark symbol or two in the right spots; others had slightly tweaked graphics for the Nintendo “Seal of Quality” on the face.

The very first few runs, though, had a particularly obvious quirk: rather than being shrink-wrapped, they were sealed with just a little black “Nintendo” sticker at the top of the box. These early versions hit just a handful of test markets. Remember, Mario wasn’t a thing at this point — no one really had any idea what this game was about, much less the worldwide icon that Mario would become. So even amongst the super small number of copies that were distributed prior to the game’s wider launch in 1986, most people who got their hands on it wouldn’t think to keep it in pristine condition.

Wata Games, which certified this copy, pins the condition at around 9.4 out of 10. It also says that this copy is the only known “sticker sealed” one still in existence, and that even the sticker itself is somehow in tip-top shape. Wata has a breakdown of the many variations of Super Mario prints and reprints here.

$100,000 is a hefty chunk of change to drop on a game, and a press release from Heritage Auction house says the purchase was actually a joint effort between multiple buyers, including a coin dealer, multiple video game collectors and the founder of the auction house itself.

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StayTuned Digital helps video creators publish and measure everywhere

If you’re a video creator in 2019, you’re probably thinking about a long list of publishing destinations: YouTube, of course, but also Facebook, Instagram, Twitter, Snapchat and more.

StayTuned Digital is a new startup trying to help video creators and publishers push their content to multiple platforms. The company, which bills itself as “content’s best friend,” is officially unveiling its product today and announcing that it’s raised $2.5 million in funding.

StayTuned was founded by CEO Serge Kassardjian (previously the global head of media app business development for Google Play) and Randy Jimenez (previously CTO at SinglePlatform). Kassardjian told me he saw the need for a product like this during his time at Google, when he would talk to content creators becoming “overwhelmed” by the fragmentation across all the different devices and platforms available to them.

“What’s happened is every single one of the platforms is releasing new formats, new ways to optimize, it’s constantly changing every couple of months,” Kassardjian said.

So with StayTuned, publishers shouldn’t have to worry about all that. Kassardjian said the product does three big things: optimizes the video so it looks good and can perform well on each platform, pushes the video to each platform and then measures the results, which feeds back into the optimization.

Kassardjian acknowledged that getting into the media business, even as a technology provider, might seem like a bad idea right now, but he said, “There’s a misconception that what’s happening in the world is that media and content is dead, but there’s more media and content than ever before.”

Nor does Kassardjian believe that publishers can stop relying on Facebook and other platforms. Sure, they may want to drive more traffic to their own properties or launch their own subscription services, but unless they’re Netflix-sized, they can’t ignore the big platforms entirely.

“We provide ubiquity to where the audience is,” he said.

And when he talks about video publishers, he isn’t just thinking about traditional media companies (although he’s looking to work with them too). He also said StayTuned could work with newer digital companies, e-commerce retailers and other brands that are creating content — and eventually, small businesses.

As for the funding, it was led by Bowery Capital, with participation from CourtsideVC, Quaker Health, Social Leverage, Liquid 2 Ventures, The Fund, Hive Ventures, Grape Arbor and a number of angel investors. StayTuned is also part of the current GCT Startup-in-Residence program.

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Zendesk just hired three former Microsoft, Salesforce and Adobe execs

Today, Zendesk announced it has hired three new executives — Elisabeth Zornes, former general manager of global support for Microsoft Office, as Zendesk’s first chief customer officer; former Adobe executive Colleen Berube as chief information officer and former Salesforce executive Shawna Wolverton as senior vice president, product.

The company emphasized that the hirings were about expanding the executive suite and bringing in top people to help the company grow and move into larger enterprise organizations.

From left to right: Shawna Wolverton, Colleen Berube and Elizabeth Zornes

Zornes comes to Zendesk with 20 years of experience at Microsoft working in a variety of roles around Microsoft Office. She says that what attracted her to Zendesk was its focus on the customer.

“When I look at businesses today, no matter what size, what type or what geography, they can agree on one thing: customer experience is the rocket fuel to drive success. Zendesk has positioned itself as a technology company that empowers companies of all kinds to drive a new level of success by focusing on their customer experience, and helping them to be at the forefront of that was a very intriguing opportunity for me,” Zornes told TechCrunch.

New CIO Berube, who comes with two decades of experience, also sees her new job as a chance to have an impact on customer experience and help companies that are trying to transform into digital organizations. “Customer experience is the linchpin for all organizations to succeed in the digital age. My background is broad, having shepherded many different types of companies through digital transformations, and developing and running modern IT organizations,” she said.

Her boss, CEO and co-founder Mikkel Svane, sees someone who can help continue to grow the company and develop the product. “We looked specifically for a CIO with a modern mindset who understands the challenges of large organizations trying to keep up with customer expectations today,” Svane told TechCrunch.

As for senior VP of product Wolverton, she comes with 15 years of experience, including a stint as head of product at Salesforce. She said that coming to Zendesk was about having an impact on a modern SaaS product. “The opportunity to build a modern, public, cloud-native CRM platform with Sunshine was a large part of my decision to join,” she said.

The three leaders have already joined the organization — Wolverton and Berube joined last month and Zornes started just this week.

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TikTok spotted testing native video ads

TikTok is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. The test was spotted in the U.S. TikTok app, where a video labeled “Sponsored” from the bike retailer Specialized is showing up in the main feed, along with a blue “Lean More” button that directs users to tap to get more information.

Presumably, this button could be customized to send users to the advertiser’s website or any other web address, but for the time being it only opened the Specialized Bikes (@specializedbikes) profile page within the TikTok app.

However, the profile page itself also sported a few new features, including what appeared to be a tweaked version of the verified account badge.

Below the @specializedbikes username was “Specialized Bikes Page” and a blue checkmark (see below). On other social networks, checkmarks like this usually indicate a user whose account has gone through a verification process of some kind.

Typical TikTok user profiles don’t look like this — they generally only include the username. In some cases, we’ve seen them sport other labels like “popular creator” or “Official Account” — but these have been tagged with a yellowish-orange checkmark, not a blue one.

In addition, a pop-up banner overlay appeared at the bottom of the profile page, which directed users to “Go to Website” followed by another blue “Learn More” button.

Oddly, this pop-up banner didn’t show up all the time, and the “Learn More” button didn’t work — it only re-opened the retailer’s profile page.

As for the video itself, it features a Valentine’s Day heart that you can send to a crush, and, of course, some bikes.

The music backing the clip is Breakbot’s “By Your Side,” but is labeled “Promoted Music.” Weirdly, when you tap on the “Promoted Music” you’re not taken to the soundbite on TikTok like usual, but instead get an error message saying “Ad videos currently do not support this feature.”

Rolling through TikTok and got an ad from Specialized Bikes that just takes you to their profile when you tap “Learn more” but then brings up “video ads do not support this feature” when you tap on the promoted music track. pic.twitter.com/hBmedThVON

— Jeff Higgins (The Cool One) (@ItsJeffHiggins) February 14, 2019

The glitches indicate this video ad unit is still very much in the process of being tested, and not a publicly available ad product at this time.

TikTok parent ByteDance only just began to experiment with advertising in the U.S. and U.K. in January.

So far, public tests have only included an app launch pre-roll ad. But according to a leaked pitch deck published by Digiday, there are four TikTok ad products in the works: a brand takeover, an in-feed native video ad, a hashtag challenge and a Snapchat-style 2D lens filter for photos; 3D and AR lens were listed as “coming soon.”

TikTok previously worked with GUESS on a hashtag challenge last year, and has more recently been running app launch pre-roll ads for companies like GrubHub, Disney’s Kingdom Hearts and others. However, a native video ad hadn’t yet been spotted in the wild until now.

According to estimates from Sensor Tower, TikTok has grown to nearly 800 million lifetime installs, not counting Android in China. Factoring that in, it’s fair to say the app has topped 1 billion downloads. As of last July, TikTok claimed to have more than 500 million monthly active users worldwide, excluding the 100 million users it gained from acquiring Musical.ly.

That’s a massive user base, and attractive to advertisers. Plus, native video ads like the one seen in testing would allow brands to participate in the community, instead of interrupting the experience the way video pre-rolls do.

TikTok has been reached for comment, but was not able to provide one at this time. We’ll update if that changes. Specialized declined to comment.

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Why your startup may not be as great as everyone says

Gil Ben-Artzy
Contributor

Gil Ben-Artzy is a founding partner at UpWest Labs.

One of the very first things we ask Israeli entrepreneurs who are hoping to break into the U.S. market is to tell us how their product or service is being received by their target market. What is the feedback? Are potential customers hungry for what the team is selling?

Validation, both of the broader vision and the early product itself, has to be a key focus for any aspiring entrepreneur. Testing your product and getting specific feedback is the only way to know if the company is on the right track or wasting its time chasing down the wrong path. However, even for seasoned founders who understand how vital market validation is to the success of their company, it can be all too easy to get distracted chasing the wrong kind of validation.

Not all validation is created equal. It is crucial that founders differentiate between meaningful validation and vanity “wins” that do little more than make you feel good. Fake validation is everywhere. Here are some common traps founders need to beware of.

Not all customers are born equal

Founders need to be careful about soliciting customers that are either too small or too big for their entry point into the market, or not even in the actual market segment they are targeting. If your early customers are different from those you eventually hope to acquire, then the things they ask for and feedback they provide will skew your short-term goals and put your business on the wrong path.

The best companies and founders are the ones that aren’t afraid to go out and get real, tangible feedback from potential customers.

This is especially common when targeting companies outside the U.S., where startups build long lists of customers in their home market that may or may not have the same set of needs as U.S.-based customers. But by the time these startups are “ready” to expand beyond their home country, they have a hard time selling investors and foreign customers on a product that has only been validated by unfamiliar brands in a small domestic market. Many times, these early customers do not have exposure to competing products in the larger U.S. market, or they have a different set of problems they are aiming to solve altogether, which sends misleading signals to the startup.

Securing customers is obviously crucial to any startup’s success, and can be helpful in shaping how a startup markets itself in the early days. Yet founders must be able to properly contextualize the pedigree of those customers, and always keep the long-term vision front and center. The product isn’t truly validated until you have the right type of customers validating your product.

Corporate guidance?

Large corporations are constantly looking for the next cutting-edge technology that will propel their next phase of growth. This is why countries like Israel, with its deep talent pool in AI, IoT, cybersecurity, etc., have become hotbeds for corporate innovation labs.

At first glance, this is a great thing for Israeli entrepreneurs because it gives them exposure and access to the biggest companies in the world. But proximity and feedback from these groups isn’t everything. Many of these innovation labs accept local startups into their program, which can obviously be exciting for those founders, especially at the early stage. The corporate will then aim to work on a pilot program with the startup to test their product, which could be beneficial for the startup. However, gaining just this one customer doesn’t always guarantee future success, nor does it truly validate the product.

Getting a pilot with a larger corporate can be a great opportunity, but diligent founders must also continue to pursue other pilots. First, pilot programs do not always translate to becoming real customers and founders need to avoid placing all their eggs in one basket. Second, the feedback founders receive from just one large customer may not be representative of the entire customer segment. Simply being in the innovation hub is often not enough by itself to signal long-term success.

All your startup friends say your product is cool

This one may seem obvious, but it remains just as pervasive as ever. It’s easy for first-time founders to drink their own Kool-Aid and get overly hung up on any positive feedback that’s heaped upon them or their product. An overwhelming number of new startups are created in heavily concentrated markets like Silicon Valley, which can make it difficult to find unbiased feedback outside the echo chamber.

It’s not only nice to be told your product is awesome, but it can become downright addicting.

This is especially true for startups that are just beginning to validate their product offering, or a specific piece of their technology. Afraid of approaching someone who “won’t get it,” we see founders chasing the feedback they want to hear, often from peer entrepreneurs, who will be excited by a piece of technology but obviously won’t be the ones who end up buying and using it as real customers.

By self-soliciting feedback from the wrong people, founders make the mistake of focusing on the wrong aspects of the product instead of taking it directly to potential customers in the market who will specifically tell you what they do and don’t like.

You just raised $10 million. That has to mean something, right?

Even raising a sizable round from VCs can be a form of fake momentum. Much has been written on the topic, but it’s easier than ever for some entrepreneurs in specific domains to raise significant capital these days. There are more seed funds out there than ever before. Valuations and deal sizes at the seed and Series A stages continue to climb. What this truly means is that bets on the success or failure of a startup are being made earlier in the life cycle of the company.

Just because a VC chooses to invest in a company does not mean that startup has reached the promised land. VCs are not your customers, and while capital they provide is a critical means to further the development of the business, it does not replace getting real validation from and selling to the target market.

Winning!

Founders often misunderstand or overestimate the tangible impact that awards and PR recognition will have on their businesses. We see this all the time when entrepreneurs come bragging about some competition they won, or a top 10 list they were included in. Don’t get me wrong, awards are nice to have and they can help with attracting talent and hiring into your startup. However, founders need to realize that the value is capped, does not serve as real validation and is typically meaningless to investors and potential customers alike in their evaluation of the startup.

There are several potential traps on the journey to validation, and it can be easy to fall victim if entrepreneurs take their eyes off the prize. It’s not only nice to be told your product is awesome, but it can become downright addicting. The best companies and founders are the ones that aren’t afraid to go out to market and get real, tangible feedback from potential customers. If you’re not doing that, you’re simply making yourself more susceptible to fake validation that can derail your vision.

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