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Watch Rocket Lab’s first commercial launch, ‘It’s Business Time’

Rocket Lab, the New Zealand-based rocket company that is looking to further amplify the commercial space frenzy, is launching its first fully paid payload atop an Electron rocket tonight — technically tomorrow morning at the launch site. If successful, it will mark a significant new development in the highly competitive world of commercial launches.

Liftoff is planned for 2:10 in the morning local time in New Zealand, or 7:10 Pacific time in the U.S.; the live stream will start about 20 minutes before that.

The Electron rocket is a far smaller one than the Falcon 9s we see so frequently these days, with a nominal payload of 150 kilograms, just a fraction of the many tons that we see sent up by SpaceX. But that’s the whole point, Rocket Lab’s founder, CEO and chief engineer Peter Beck told me recently.

“You can go buy a spot on a big launch vehicle, but they’re not very frequent. With a small rocket you can choose your orbit and choose your schedule,” he said. “That’s what we’re driving at here: regular and reliable access to space.”

An Electron rocket launching during a previous test.

Just like not every car on the road has to be a big rig, not every rocket needs to be a Saturn V. 150 kilos is more than enough to fill with paying customers and cover the cost of launch. And Beck told me there is no shortage whatsoever of paying customers.

“The most important part of the mission is the timing in which we manifested it,” he explained (manifesting meaning having a payload added to the manifest). “We went from nothing manifested to a full payload in about 12 weeks.”

For comparison, some missions or payloads will wait literally years before there’s an opportunity to get to the orbit they need. Loading up just a few weeks ahead of time is unusual, to say the least.

Today’s launch will carry satellites from Spire, Tyvak/GeoOptics, students at UC Irvine, and High Performance Space Structure Systems; you can see the specifics of these on the manifest (PDF). It’s not the first time an Electron has taken a paid payload to orbit, but it is the first fully commercialized launch.

Rocket Lab has no ambitions for interplanetary travel, sending people to space, or anything like that. It just wants to take 150 kilograms to orbit as often as it can, as inexpensively as it can.

“We’re not interested in building a bigger rocket, we’re interested in building more of this one,” Beck said. “The vehicle is fully dialed in; we started from day one with this vehicle designed from a production approach. We’re fully vertically integrated, we don’t have any contractors, we do everything in house. We’ve been scaling up the factories enormously.”

“We’re looking for a one-a-month cadence this year, then next year one every two weeks,” he continued. “Frequency is the key — it’s the choke point in space right now.”

Ultimately the plan is to get a rocket lifting off every few days. And if you think that will be enough to meet demand, just wait a couple years.

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Mike Judge to join us at Disrupt SF 2018

Silicon Valley, for better and oftentimes worse, provides an uncanny valley view of the ups and downs of IRL Silicon Valley.

The HBO series has shown what it’s like to deal with an incumbent who steals an idea or IP, the humiliation of saving the day, only to be fired as CEO by your VC, or the fear and exhilaration of competing on the Startup Battlefield stage — a familiar spot for those who have been to Disrupt.

TechCrunch is helping create another Silicon Valley meta moment. Silicon Valley co-creator Mike Judge will join us on stage at TC Disrupt SF.

Interestingly, Judge joined a team from HBO at Disrupt well before Silicon Valley ever aired, doing research for the then-forthcoming series. And, of course, Season 1 ended with the Startup Battlefield stage.

The cycle continued in 2016, when Judge came on stage to discuss what it’s like to parody Silicon Valley culture.

And round and round we go.

Judge has been in the entertainment industry for a long time, creating Beavis and Butt-head, co-creating King of the Hill, and serving as writer and director for classic films like Office Space and Idiocracy.

As Silicon Valley heads into its sixth season, we’re excited to chat with Judge about the direction of the show and the evolution of the media industry as a whole.

And hey, maybe we’ll hear a few spoilers for the upcoming season.

Tickets to the Disrupt SF 2018 are available right here.

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Instagram now lets you 4-way group video chat as you browse

Instagram’s latest assault on Snapchat, FaceTime and Houseparty launches today. TechCrunch scooped back in March that Instagram would launch video calling, and the feature was officially announced at F8 in May. Now it’s actually rolling out to everyone on iOS and Android, allowing up to four friends to group video call together through Instagram Direct.

With the feed, Stories, messaging, Live, IGTV and now video calling, Instagram is hoping to become a one-stop-shop for its 1 billion users’ social needs. This massive expansion in functionality over the past two years is paying off, SimilarWeb told TechCrunch in an email, which estimates that the average U.S. user has gone from spending 29 minutes per day on the app in September 2017 to 55 minutes today. More time spent means more potential ad views and revenue for the Facebook subsidiary that a Bloomberg analyst just valued at $100 billion after it was bought for less than $1 billion in 2012.

One cool feature of Instagram video calling is that you can minimize the window and bounce around the rest of Instagram without ending the call. That opens new opportunities for co-browsing with friends as if you were hanging out together. More friends can join an Instagram call in progress, though you can mute them if you don’t want to get more call invites. You’re allowed to call anyone you can direct message by hitting the video button in a chat, and blocked people can’t call you.

Here’s how Instagram’s group video calling stacks up to the alternatives:

  • Instagram – 4-way plus simultaneous browsing
  • Snapchat – 16-way
  • FaceTime – 32-way (coming in iOS 12 this fall)
  • Houseparty – 8-way per room with limitless parallel rooms
  • Facebook Messenger – 6-way with up to 50 people listening via audio

Instagram is also rolling out two more features promised at F8. The Explore page will now be segmented to show a variety of topic channels that reveal associated content below. Previously, Explore’s 200 million daily users just saw a random mish-mash of popular content related to their interests, with just a single “Videos You Might Like” section separated.

Now users will see a horizontal tray of channels atop Explore, including an algorithmically personalized For You collection, plus ones like Art, Beauty, Sports and Fashion, depending on what content you regularly interact with. Users can swipe between the categories to browse, and then scroll up to view more posts from any they enjoy. A list of sub-hashtags appears when you open a category, like #MoGraph (motion graphics) or #Typeface when you open art. And if you’re sick of seeing a category, you can mute it. Strangely, Instagram has stripped Stories out of Explore entirely, but when asked, the team told us it plans to bring Stories back in the near future.

The enhanced Explore page could make it easier for people to discover new creators. Growing the audience of these content makers is critical to Instagram as it strives to be their favorite app amongst competition. Snapchat lacks a dedicated Explore section or other fan base-growing opportunities, which has alienated some creators, while the new Instagram topic channels is reminiscent of YouTube’s mobile Trending page.

Instagram’s new Explore Channels (left) versus YouTube’s Trending page (right)

Finally, Instagram is rolling out camera effects designed by partners, starting with Ariana Grande, BuzzFeed, Liz Koshy, Baby Ariel and the NBA. If you’re following these accounts, you’ll see their effect in the Stories camera, and you can hit Try It On if you spot a friend using one you like. This opens the door to accounts all offering their own augmented reality and 2D filters without the Stories camera becoming overstuffed with lenses you don’t care about.

Instagram’s new partner-made camera effects

What’s peculiar is that all of these features are designed to boost the amount of time you spend on Instagram just as it’s preparing to launch a Usage Insights dashboard for tracking if you’re becoming addicted to the app. At least the video calling and camera effects promote active usage, but Explore definitely encourages passive consumption that research shows can be unhealthy.

Therein lies the rub of Instagram’s mission and business model with its commitment to user well-being. Despite CEO Kevin Systrom’s stated intention that “any time [spent on his app] should be positive and intentional“ and that he wants Instagram to “be part of the solution,” the company earns more by keeping people glued to the screen rather than present in their lives.

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The new Google Maps with personalized recommendations is now live

At its I/O developer conference last month, Google previewed a major update to Google Maps that promised to bring personalized restaurant recommendations and more to the company’s mapping tool. Today, many of these new features started rolling out to Google Maps users.

The core Google Maps experience for getting directions hasn’t changed, of course, but the app now features a new “Explore” tab that lets you learn more about what’s happening around you, as well as a “For you” tab that provides you with recommendations for restaurants, lists of up and coming venues and the ability to “follow” neighborhoods and get updates when there are new restaurants and cafes that you would probably like. The main difference between the Explore and For you tabs is that the former is all about giving you recommendations for right now, while the latter is more about planning ahead and keeping tabs on an area in the long run.

While most of the other features are rolling out to all users worldwide, the new For you tab and the content in it is only available in the U.S., U.K., Canada, Australia and Japan for now. Content in this tab is still a bit limited, too, but Google promises that it’ll ramp up content over the course of this week.

Both of the new tabs feature plenty of new features. There is the “foodie list,” for example, which shows you the hottest new restaurants in an area. And if you feel completist, Google will keep track of which one of these places you’ve been to and which ones you still have to visit. Like before, the Explore tab also features automatically curated lists of good places to go for lunch, with kids or for a romantic dinner. It’s not just about food and coffee (or tea), though; those lists also include other activities, and Google Maps can now also highlight local events.

With this launch, Google is also releasing its new “Your Match” scores, which assigns a numeric rating to each restaurant or bar, depending on your previous choices and ratings. The idea here is that while aggregate ratings are often useful, your individual taste often differs from the masses. With this new score, Google tries to account for this. To improve these recommendations, you can now explicitly tell Maps which cuisines and restaurants you like.

It’s worth noting that there are still some features that Google promised at I/O that are not part of this release. Group planning, for example, which allows you to create a list of potential meet-up spots and lets your friends vote on them, is not part of this release.

The updated Google Maps for iOS and Android is now available in the Play Store and App Store.

If you’d like to read more about Google’s rationale for many of these changes, take a look at our in-depth interview with Sophia Lin, Google’s senior product manager on the Google Maps team, from I/O.

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b8ta raises $19 million Series B led by Macy’s

b8ta, the retail-as-a-service startup, has closed a $19 million Series B round led by Macy’s, with participation from Sound Ventures, Palm Drive Capital, Capitaland, Graphene Ventures, Khosla Ventures and Plug and Play Ventures. This round brings b8ta’s total funding to $39 million.

Macy’s decision to lead this round comes in light of its recent partnership with b8ta to enhance the retailer’s experiential-based concept called The Market. Macy’s is also expanding its partnership with b8ta to launch The Market in a larger space, entirely powered by Built by b8ta, which functions as a retail-as-a-service platform for brands that want a physical presence. b8ta’s software solution includes checkout, inventory, point of sale, inventory management, staff scheduling services and more.

“Testing a shop with them in their store and having really good success made us feel bullish that this model would work well for them,” b8ta CEO Vibhu Norby told TechCrunch.

To the outsider, there’s this idea that Macy’s is struggling — in light of a bunch of store closures. That was a conversation b8ta had internally, Norby said.

“As an example, our board was initially not certain we should do something with them, but I felt like it was worth a shot,” Norby told me. “For us to get comfortable, we spent a lot of time trying to understand their business. What we found was that perception in the media didn’t really meet the reality for us. The reality is Macy’s is one of the most important companies in the country.”

Macy’s, Norby said, is also one of the largest real estate companies in the world and owns “so much real estate in all of the best places.”

He added, “it’s not that retail itself is dying, it’s just that it’s changing. The way people want to shop is changing and we have a shared alignment on bringing that next generation of a company into the space.”

In addition to the expanded partnership with Macy’s, b8ta is opening new flagship stores in Chicago and Tysons Corner, Va. b8ta currently has more than 78 flagship stores across the country to let consumers experience tech gadgets in real life.

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With Cloud Filestore, the Google Cloud gets a new storage option

Google is giving developers a new storage option in its cloud. Cloud Filestore, which will launch into beta next month, essentially offers a fully managed network attached storage (NAS) service in the cloud. This means that companies can now easily run applications that need a traditional file system interface on the Google Cloud Platform.

Traditionally, developers who wanted access to a standard file system over the kind of object storage and database options that Google already offered had to rig up a file server with a persistent disk. Filestore does away with all of this and simply allows Google Cloud users to spin up storage as needed.

The promise of Filestore is that it offers high throughput, low latency and high IOPS. The service will come in two tiers: premium and standard. The premium tier will cost $0.30 per GB and month and promises a throughput speed of 700 MB/s and 30,000 IOPS, no matter the storage capacity. Standard-tier Filestore storage will cost $0.20 per GB and month, but performance scales with capacity and doesn’t hit peak performance until you store more than 10TB of data in Filestore.

Google launched Filestore at an event in Los Angeles that mostly focused on the entertainment and media industry. There are plenty of enterprise applications in those verticals that need a shared file system, but the same can be said for many other industries that rely on similar enterprise applications.

The Filestore beta will launch next month. Because it’s still in beta, Google isn’t making any uptime promises right now and there is no ETA for when the service will come out of beta.

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Shone wants to automate container ships

While everybody is focused on self-driving cars, Shone is working on autonomous technologies for container ships. The startup doesn’t want to turn those giant ships into unmanned vehicles, but it wants to help seafarers and make ships more efficient.

After attending Y Combinator, Shone recently raised a $4 million round from Alven, Liquid 2, Paul Graham, David Marcus and D. Scott Phoenix.

“The basic idea is that autonomous ships are coming. Overall, it seems unavoidable,” co-founder and CEO Ugo Vollmer told me. “And yet, there are still 25 people on the boat and it runs on Windows.”

The team spent a lot of time talking with people working in the shipping industry to understand their needs. After traveling on container ships and buying a tiny boat for prototyping, Shone is already working with a shipping company to retrofit their ships with their technology.

“Our vision is that it’s going to happen progressively,” Vollmer said. “There will be a lot of navigation assistance systems first.”

At first, it could lead to fewer people on the boat. There are around 15 people maintaining the engine and the machinery. These people won’t go away any time soon. But there are also around ten people who are keeping an eye on the radar, on the different tools and also on the sea itself. They rotate as they need to have a small team in the cabin 24/7.

This second team could need some help, and this is where Shone shines. The startup adds a few sensors but mostly hooks their system to existing sensors. While there are a ton of sensors already, none of them communicate together.

Shone can combine all this data and analyze it to give some insights. Eventually, the startup plans to recommend different courses to save some fuel and time. Existing autopilot solutions on ships is more like cruise control in cars. You can follow a predetermined path, but you can’t say “let’s go from A to B”.

And saving fuel is key when it comes to global warning. Each ship carries a mountain of goods, so it’s quite efficient when you think about the impact of one ton of goods. But if you can make a container ship slightly more efficient, it would have a huge impact on the environment.

“If you can make a 1 percent optimization, you have a bigger impact than Tesla today,” Vollmer said. It’s hard to compare those two things as cars and ships are different beasts though.

For now, Shone is only focusing on deep sea. The crew doesn’t handle the first and last mile anyway as someone from the harbor usually comes on board to guide you to the dock.

Shone has signed a partnership with CMA CGM to collect data and add some hardware devices. It’s still early days for Shone as the company is first focusing on situational awareness before moving further into recommendations.

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Pared picks up $10M to help restaurant employees live an on-demand life

On the busiest nights, a restaurant can’t afford to even lose a dishwasher to getting sick or not being around — or simply ghosting on the company — and end up frustrating the whole experience for the rest of the staff and restaurant goers.

It’s a problem that Will Pacio was acutely familiar with during his time at Spice Kit, and it’s why he and Dave Lu — who didn’t really have much experience other than delivering Chinese food in high school, but wanted to get into the industry — started Pared. It essentially serves as an on-demand tool for restaurant workers, who might find themselves already working across multiple different jobs or multiple different restaurants and are looking for a lifestyle over which they have some more control. The company said it has raised a $10 million financing round led by CRV, with existing investors Uncork Capital and True Ventures also participating. CRV partner Saar Gur is joining the company’s board of directors.

“Even if youI go [to Craigslist], it’ll take four to six weeks to get someone to show up,” Lu said. “You hire them, you train them, and then they don’t show up to work the very first day. Even if I paid overtime, I don’t have enough employees to cover the shifts. For [Pacio] it was a nightmare, and I just want to be able to tap an app to get that kid from Subway across the street who knows how to make sandwiches and make them for me.”

The app largely focuses on back-of-the-house operations like line cooks, prep cooks, and dishwashers, though it could theoretically extend to any part of the restaurant experience. Restaurants go to the app and say they are looking for what the app calls a ‘Pro’ in whatever role they need, and are able to book the employee right away for the slot they have in their schedule. It might come at a slight premium over the typical hire, but restaurants are already willing to pay overtime in order to cover those gaps and keep things moving smoothly, Lu said.

For employees, it’s a pretty similar experience — they see a job posted on the app, with a time slot, and they make themselves available for an hourly wage. The second benefit, Lu said, is that they can start to slowly make a name for themselves if they are able to prove out their skills and move up the ranks at any of those restaurants. The culinary community is a small one, he said, and it offers a lot of room to start building up a reputation as an exceptional chef or just finally get a first shot at a sauté position in the kitchen after working at the back of the house. That, too, might be part of the appeal of jumping on a service like Pared rather than just driving for Uber.

“On our platform, every shift and rating you get, every connection you get in the industry — and it’s a very tight network — you build up your own reputation or identity,” Lu said. “We’re helping them build up, it’s more like a race to the top than a race to the bottom. They start off as a prep cook, and they start getting offers for line cook positions. We might have videos for learning to do this or that. They can work their way up to build that reputation. It’s all about reputation, it’s about people you trust.”

And like Uber, that flexibility is one of the more critical selling points of the application. A line cook might want to spend some time in New York to learn the scene there, and with an app like Pared, they can get access to some potential openings at restaurants in the area. As their experience — and their reputation — builds up over time, Lu hopes Pared gets known as a launching point for many careers, in addition to just offering restaurant workers a more flexible lifestyle.

There are certainly larger platforms that aren’t just targeting the restaurant ecosystem, and look to be a more global hub for hourly workers. Shiftgig, which raised $20 million last year, is one interpretation of that idea. But by offering a more curated and focused experience — one for which a kind of aspirational chef might keep gravitating back toward because they hope to one day end up running their own kitchen — can help build up that reputation for having a reliable workforce that any restaurant can use.

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YC grad ZenProspect rebrands as Apollo, lands $7M Series A

ZenProspect, a startup that emerged from the Y Combinator Winter 2016 class to help companies use data and intelligence to increase sales, announced today that it was rebranding as Apollo. It also announced a $7 million Series A investment.

The round was led by Nexus Venture Partners. Social Capital and Y Combinator also participated. Apparently Y Combinator liked what they saw enough to continue to invest in the company.

Apollo helps customers connect their sales people with the right person at the right time. That is typically a customer that is most likely to buy the product. It does this by combining a number of tools including a rules engine to automate prospect routing, a lead scoring tool and analytics to measure results at a granular level, among others.

Apollo analytics. Photo: Apollo

The company also uses data they have collected from 200 million contacts at 10 million companies to match sellers to buyers along with the information in the user’s own CRM tools — typically Salesforce. Apollo is making this vast database of company and contact data available for customers to use themselves for free starting today.

Apollo CEO and founder Tim Zheng says the company was born out of a need at a previous venture. He was working at a startup that was floundering and sales had flatlined. When they couldn’t find a product on the market to help them, they decided to build it and saw the number of users increase from 5000 to 150,000 users in just five weeks. That eventually reached a million users.  As he spoke to friends at other Bay area companies about what his company had done, he heard a lot of interest, and decided to turn that sales tool into a company.

The company launched as ZenProspect in 2015 and went through Y Combinator in 2016. They were the third fastest growing company in that YC batch, generating $1 million in annual recurring revenue (ARR) during their tenure. In fact, they were profitable out of the gate, using their own software to sell the product.

Zheng points out that there are thousands of sales tools out there, but he said, even if you bought every one of them and stitched them together you still wouldn’t have a great sales process. Zheng says his company has figured out how to solve that problem and provide that structure to deliver the best prospects to sales people to close deals.

The company works closely with Salesforce as 80 percent of its customers are using data inside of Salesforce in conjunction with the Apollo tool. It’s worth noting, however, that Apollo is not built on top of Salesforce platform. It just integrates with it.

They target both early stage startups looking to increase sales and established enterprise customers with huge sales teams. So far it’s been working. Today, Apollo has 500 customers and 50 employees. With the current influx of money, they expect to get to 120 in the next 12 -18 months.

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CoverWallet looks to make it easy for businesses to get commercial insurance

If a coffee fanatic decides they want to open up a coffee shop somewhere, odds are they’ll have to end up Googling “liability insurance” at some point — and trying to navigate the complex legal web to get all of that nailed down before they even sell their first iced latte.

Inaki Berenguer instead hopes they’ll stumble upon CoverWallet in that Google search, which streamlines the process of setting up commercial insurance for a small business. The company is trying to take another step now by saying it will create an open-ended tool that allows third parties to plug directly into its services, giving small businesses a way to pick up commercial insurance while they are going through the flow of another set of SMB management software. All of this is geared toward ensuring that more and more users are able to start tapping the service, which allows it to pick up additional business — and data — even if it means partially handing off the branding and user experience to another service.

“[When I had founded my previous company] when we had three employees and we moved to New York, we were told, if you want to sign a lease you have to buy insurance.” Berenguer said. “I wanted to go to a website, and input my square footage, and my revenue, and get a quote, and do everything else in five to ten minutes — but I was told that didn’t exist for business insurance. I had to go to a general provider, complete a 20-page PDF, which the broker sends it to the insurance company, and then they’ll come back with a quote. This process is analog and time consuming and opaque. I know this process can be reinvented. There are 25m small businesses in the U.S., and they all need to buy insurance.”

CoverWallet is much like what Berenguer explained in his dream scenario when he was moving his last company into an office. The insurance policies are personalized for restaurants, startups, retail stores, contractors, or various other types of commercial insurance products. Users input their business information, and then are able to pay for the policies — up front or in monthly installments — and get their policy set up in short order. If that doesn’t work, CoverWallet also has a team of agents to cover the rest of the questions they have, and users can modify any of those policies whenever they want.

But in the end, it may be that users are looking to keep things simple – especially if it’s a small- to medium-sized business that isn’t the kind of technically savvy ones you’ll often find in a major metropolitan area like New York or San Francisco. While CoverWallet looks to simplify the whole process of getting commercial insurance, which can be a major roadblock to getting something as simple as a coffee shop off the ground, integrating into other tools and making the whole process more and more seamless ensures that it’ll be able to keep that flow of businesses coming in — and those businesses may eventually start to spread the word on their own.

“Businesses might already be using accounting software or payroll,” Berenguer said. “Those systems have all the company info. Why do they need to come to a platform, and type everything, when that info is somewhere else. It’s like white labeling your solution. But if you want to be customer centric, the less they have to type the better.”

There likely isn’t much stopping the larger insurance carriers from offering a similar sort of plug-and-play API. But Berenguer said building a whole aggregation across all of those insurance providers, and then giving that pipeline to customers as they look to pick up insurance through another SMB tool like Gusto (though Gusto isn’t one of the clients, Berenguer said), gives them enough of a compelling argument for those employment suites to bring them in. Certain providers may only offer certain kinds of policies, or cover certain geographic regions, and CoverWallet hopes it will make a good enough case that it can cover all those gaps.

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