Rebecca Minkoff’s Fashion Week show uses augmented reality to help real women shop the look live

Published September 9, 2016

NEW YORK, NY - FEBRUARY 13: Rebecca Minkoff at the Rebecca Minkoff show during Fall 2016 New York Fashion Week: The Shows at The Gallery, Skylight at Clarkson Sq on February 13, 2016 in New York City. (Photo by Jenny Anderson/WireImage) Not only is augmented reality helping us capture all the Pokémon, it’s also made its way to Rebecca Minkoff’s fall preview show at Fashion Week this Saturday. About 350 fashion-forward individuals will get an up-close look at the new line in person, but those not able to snag a ticket can feel like they are right there with a 360 live experience provided at the show. And,… Read More