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Twitter Expands Its Ad Retargeting To Include Data From Mobile Apps
Twitter just announced a major mobile expansion to the Tailored Audiences ad product that it unveiled at the end of last year. Tailored Audiences are basically Twitter’s version of retargeting — allowing businesses to target ads on Twitter at at who’ve already visited their websites, and at people in their customer database. Now, they’ll be able to target ads based… Read More
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Facebook Brings Graph Search To Mobile And Lets You Find Feed Posts By Keyword
Facebook is finally getting serious about search. Today it’s challenging Google for finding answers and Twitter for checking real-time chatter with the launch of keyword search. Two years after debuting semantic “My friends who…” search for people, places, and photos on the web, Graph Search is rolling out on iOS in the US along with a new keyword search option for… Read More
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Twitter Copies Instagram With New Adjustable Photo Filters
Over-filtering can obliterate the beauty of your photos or make them look cliché. So to give you more nuanced control, Twitter for iOS and Android today replaced its clumsy photo filter grid with a much simpler Instagram-style row of adjustable filters. Each filter can be double-tapped to reveal an intensity slider so you can lay that sepia effect on heavy or light to get the perfect… Read More
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Facebook, Google, And Twitter’s War For App Install Ads
Big brands aren’t the only ones to suck up to anymore. No one buys a car or Coca-Cola on their phone, at least not yet, so proving the return on investment of mobile ads to these businesses is tough. There is one thing people will instantly plop down a few bucks for on the small screen, though: Apps.
Lured by billions in app install ad spend per quarter and hoping to grow that pie… Read More
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Twitter Experiments With Engagement Stats Directly In Tweets
Want to know just how many people actually care about what you’re tweeting? A new Twitter experiment spotted by ex-Twitter platform head Ryan Sarver will show many you how users are clicking on the links in the updates you post, with a handy link directly in the expanded Tweet view in the iOS application. As usual with Twitter’s features, this is limited to a small sample pool of… Read More
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Twitter’s New App Tracking Capabilities To Help Personalize User Experience, Benefit Advertisers
Starting today, Twitter users on iOS and Android devices will be alerted to a change in the type of data the social network is collecting on them, and will be offered the option to opt-out by adjusting their settings. The data in question is a list of the apps you have installed on your mobile device – a collection of data Twitter is calling the “app graph.” The company… Read More
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Twitter Expands Its Commerce Lineup With Twitter Offers, Which Link To Your Credit Or Debit Card
Twitter just announced that it’s testing a new commerce product called Twitter Offers.MixChannel Highlights The Ad Potential Of Twitter’s New Fabric Platform
Just over a month ago, Twitter announced Fabric, a toolkit for developers to build applications on top of the Twitter platform. If you’re wondering what developers are actually doing with it, well, Twitter just published a blog post with one success story.
The product in question is MixChannel, an app created by Japanese social media company Donuts. MixChannel allows users to create… Read More
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Investors Fav Twitter’s Instant Timeline Onboarding And Retention Fix, Shares Soar 7%
Wall Street wants more Twitter users, so when the company revealed a powerful way to gain and keep them on its analyst call, investors boosted its share price 7.53% up to $42.57. An upcoming feature called Instant Timeline will equip new users with a feed full of high-quality content upon signup, proving Twitter’s worth until users can voluntarily follow the right accounts. Twitter… Read More
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Twitter Will Onboard Users With “Instant Timeline”, Inject Top Tweets From “While You Were Away”
Twitter has 500 million logged out users it’s trying to squeeze value out of, but now it has a plan to fix its growth problem, which is really a new user retention problem. It’s called “Instant Timeline”, and it will jumpstart users with a feed full of interesting content even if they haven’t followed anyone yet. On Twitter’s Analyst Day call, it also… Read More
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