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December 9, 2014

Twitter Expands Its Ad Retargeting To Include Data From Mobile Apps

twitter nyse ipo Twitter just announced a major mobile expansion to the Tailored Audiences ad product that it unveiled at the end of last year. Tailored Audiences are basically Twitter’s version of retargeting — allowing businesses to target ads on Twitter at at who’ve already visited their websites, and at people in their customer database. Now, they’ll be able to target ads based… Read More

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