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A Rant About The Smartest Thing Yahoo’s Done In Years
I call it a “PlAdform Strategy”. By dangling a free development platform for building better apps, top ad sellers can lure in developers who then buy their app install ads. Facebook did it with Parse and Audience Network to create its “Build-Grow-Monetize” loop. Twitter did it with Crashlytics and MoPub to launch its Fabric development platform. Now after years of… Read More
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Medium Founder Ev Williams Wants Better Metrics For Online Companies
Ev Williams thinks Internet companies should be judged on more than just their monthly active user numbers. In an interview this morning at the CODE/Media conference, the founder of Blogger, Twitter, and Medium said there are other metrics those companies and their investors should be paying attention to.
“I think a lot of the Internet and tech coverage of the Internet focuses on a… Read More
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Twitter Acquires Niche, A Startup That Helps Advertisers Work With Social Media Celebrities
Twitter just announced that it has acquired social marketing startup Niche.
Founded by Rob Fishman and Darren Lachtman, Niche helps advertisers work with influencers on Vine and other platforms. (Random connection: Lachtman is the cousin of TechCrunch writer Josh Constine.) It pitches itself as a place where marketers can find “all the world’s creators, in one place.” Read More
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New York City’s Tech Boom Continues
While Silicon Valley grabs attention as the center of the tech universe and birthplace for some of the biggest startups, the most recent growth data shows that the NYC tech boom is living up to its own Silicon Alley hype. Facebook’s Dedicated App For The Famous Gains Twitter Sharing, Topics In Timeline
Not all Facebooks are created equal: Facebook Mentions is an app the company released last year that lets celebrities use the social network in a way that’s gear for filtering out noise and making fan engagement much easier. Today, it got a couple of updates that show FB is really all bout the celebs, to the point where it now supports sharing beyond Facebook’s own network to… Read More
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Vine Introduces Vine Kids
Vine is today introducing a new layer of the app called Vine Kids. It’s meant to be a safe, kid-friendly space for a younger audience to play around with the app and watch vines. The feature pulls from the millions of Vines being created on the platform and chooses ones that are appropriate for children. The interface of the Kids section of the app has also been tailored to be more fun… Read More
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Twitter Pleads With Power Users To Stop Using Instagram So Much
Twitter appears to be sending out a message to a group of very high-profile users suggesting that these users post photos directly to Twitter instead of sharing through Instagram. Mashable secured a screenshot of the prompt, which shows the aesthetic differences between sharing an Instagram link and posting a photo directly through Twitter. In 2012, Instagram shut off Twitter Cards… Read More
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Twitter Is In Talks With India’s ZipDial
We have heard that Twitter is making another acquisition, with international growth and mobile marketing in mind. Sources tell us that Twitter is in negotiations to buy ZipDial, a startup founded in India that has honed in on a mobile use case that is unique to its home market and others like it. People who call numbers but hang up before the call is answered, using the action as a… Read More
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Facebook Starts Auto-Enhancing Photos Because Algorithms Are Better At Filters Than You
We’re not ace photographers, but we all take photos. Most could use a little help with light and shadow. So rather than making you manually filter them, Facebook tells me it will now auto-enhance newly uploaded photos starting today on iOS and soon on Android. You’ll be able to adjust a slider to control just how enhanced you want the light, shadow, and clarity, or revert back to… Read More
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Instagram Hits 300 Million Monthly Users To Surpass Twitter, Keeps It Real With Verified Badges
It’s no fad. Just nine months after hitting 200 million users, Instagram now says 300 million people use its photo app every month, with 70% of them coming from outside the US. That makes Instagram officially bigger than Twitter, which had 284 million active users as of six weeks ago. Instagram’s been going strong for four years now, and despite fears that the acquisition by… Read More
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