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February 11, 2015

Twitter Acquires Niche, A Startup That Helps Advertisers Work With Social Media Celebrities

twitter nyse ipo Twitter just announced that it has acquired social marketing startup Niche.
Founded by Rob Fishman and Darren Lachtman, Niche helps advertisers work with influencers on Vine and other platforms. (Random connection: Lachtman is the cousin of TechCrunch writer Josh Constine.) It pitches itself as a place where marketers can find “all the world’s creators, in one place.” Read More

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