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First, there were teeny mobile banner ads pioneered by companies like AdMob, which Google bought for $750 million. Then there were full-screen interstitial ads. Those gave way to mobile video ads and then Facebook’s behemoth of a targeted mobile ad network.
So what’s next in mobile advertising? Read More
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Zynga is announcing a new addition to its board of directors — Regina E. Dugan, vice president of engineering and head of the Advanced Technology and Projects group at Google.
In a memo sent to the company’s employees, CEO Don Mattrick said Dugan will be “a true catalyst for creative thinking at Zynga.” As highlighted at the recent Google I/O developer conference… Read More
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Sean Rad, the co-inventor of the hottest dating game in the land, will be joining us onstage at TechCrunch Disrupt SF 2014 to chat about the success of Tinder and its plans for monetization. Tinder is also currently the subject of a lawsuit served by its former VP of Marketing Whitney Wolfe, which we have covered here. The app in its present iteration has been around since 2012, but… Read More
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Payments gateway Braintree is making its first significant product announcement since its acquisition by PayPal last year, with the launch of a jointly developed Braintree SDK (software development kit) for developers. The new toolset is being called the “Braintree v.zero SDK” to indicate how it’s been rebuilt from the ground up, and is said to be easier and quicker to… Read More
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It’s hard to write a story without a protagonist, but here goes. In the past week, Tinder’s former VP of Marketing Whitney Wolfe filed a complaint with the California courts claiming that she was sexually harassed and discriminated against at work, stripped of her co-founder title, and pushed out of the company unfairly. The challenge in telling this story, as is very common… Read More
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Microsoft today announced a raft of new Office 365 plans for smaller businesses. The new offerings will eventually supplant its extant offerings. The company is lowering the price of its most expensive smaller business offering — from $15 per seat per month to $12.50 — and raising the employee cap in some cases to 300 from 25. Microsoft has preserved a $5 per seat per month Office… Read More
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A number of tech companies over the years have attempted to solve the challenges around organizing our ever-growing photo collections. Some offer better tools at curating or sharing photos with friends, while others have focused more on the storage aspects. Now a startup called Polymo is aiming to address the problem from a mobile perspective, with a new app that introduces the concept of… Read More
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