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July 10, 2014

mNectar Raises $7M For New Kinds Of Mobile Ads That Let People Test-Drive Apps

Screen Shot 2014-07-09 at 5.18.36 PM First, there were teeny mobile banner ads pioneered by companies like AdMob, which Google bought for $750 million. Then there were full-screen interstitial ads. Those gave way to mobile video ads and then Facebook’s behemoth of a targeted mobile ad network.
So what’s next in mobile advertising? Read More

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