Startups

Auto Added by WPeMatico

Extra Crunch discount now available for military, nonprofits and government employees

We’re excited to announce that government, nonprofit and military employees can get an Extra Crunch membership at a discounted rate of $50 per year, plus tax. If interested in claiming the deal, please contact our customer service team from your .org, .gov, .mil or similar work-related email domain. We’ll also accept other forms of verification, such as proof that the organization is a 501c3 or an employment ID. Our customer service team can be reached at extracrunch@techcrunch.com.

Extra Crunch unlocks access to our weekly investor surveys, daily private market analysis and in-depth interviews with experts on fundraising, growth, monetization and other core startup topics. Find answers to your burning questions about startup and investing through Extra Crunch Live, and stay informed with our members-only Extra Crunch newsletter. Other benefits include a faster-loading and cleaner TechCrunch.com experience, 20% off future TechCrunch event tickets and savings on software services like DocSend, Typeform, Crunchbase and more.

Learn more about Extra Crunch benefits here.

Powered by WPeMatico

Earn the best backlinks with high-quality content and digital PR

Amanda Milligan
Contributor

Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority.

A lot is debated in the SEO world, but nearly everyone can agree that links are and will continue to be vitally important to the health and rankability of a website.

Luckily, link building and brand awareness goals can be built into your content marketing strategy, which can be vastly elevated by combining your efforts with digital PR.

I’ll walk through how creating high-quality content and pitching it correctly to top publishers can earn you the valuable backlinks you’ve always wanted (and if you employ this strategy on an ongoing basis, the increase in organic traffic you’ve always wanted, too).

Choosing the right content idea

I have to start by saying that the most important thing about being cited in news sources is that you have to be newsworthy. Now that might go without saying, but what we as marketers might consider newsworthy about our brands isn’t necessarily newsworthy to a writer or to the greater public.

Content ideation tip #1: The best way to ensure your newsworthiness is to gather and analyze data. Even if the data set already exists, if it hasn’t been analyzed and presented in a straightforward, applicable, easy-to-understand way, your illustration of the data could be considered new and valuable.

I’ll touch on this again in a moment. But first, let’s dive into the content example I’ll be using throughout this piece.

Powered by WPeMatico

Startup Alley exhibitors: Register for VC-led Fundraising & Hiring Best Practices webinar

It’s a classic “last but not least” moment for the all the savvy early-stage startup founders exhibiting in Digital Startup Alley at Disrupt 2020. The final webinar in our three-part interactive series takes place on August 26 at 1 p.m. PT / 4 p.m. ET. Don’t forget to register right here.

Pro tip: You must be a Digital Startup Alley exhibitor to access this webinar (and other Disrupt 2020 events coming soon to the internet near you). Not an exhibitor yet? Buy a Digital Startup Alley Package and the webinar will be the first of many benefits coming your way. More on those in a minute.

Bonus pro tip: Curious about the look and feel of Disrupt 2020? Check out the video of our latest Ask Me Anything session: How TechCrunch turned Disrupt into a virtual event.

Got your pass? Tune in, bring your questions and get ready for a masterclass called Fundraising and Hiring Best Practices. Every startup founder needs to understand how these essential aspects work to mount a successful startup, and we have seasoned experts to guide the way.

The panel, moderated by our own Natasha Mascarenhas, includes Sarah Kunst (Cleo Capital) and Brett Berson (First Round Capital). Learn tips and effective strategies to help you secure funding for your startup. Learn to avoid pitfalls when you begin to hire — getting it right is one of those make or break moments.

Exhibiting in Digital Startup Alley can be one of the smartest investments you’ll ever make. Exhibit and demo your tech and talent to thousands of global Disrupt attendees. Use your custom exhibit page to feature your pitch deck or marketing video and collect leads from people who visit the page.

CrunchMatch, our free AI-powered networking platform, helps you find and connect with people who can help grow your business — investors, potential customers, media and other influencers. It helps them find you, too. Even better, CrunchMatch is live right now. Translation: more time to pitch, demo and schedule 1:1 virtual meetings.

Your exhibitor status also gives you exclusive access to upcoming speed networking and interview sessions with accelerators and founder organizations. Connect with the likes of iFundWomen, Backstage Capital, Techstars, Plug and Play and Global Startup Ecosystem. There’s no telling where one conversation with any of these groups might take you.

Don’t miss out on our Fundraising & Hiring Best Practices webinar on August 26 at 1 p.m. PT / 4 p.m. ET. Already an exhibitor? Register to attend here.

And don’t miss out on the opportunities that come from exhibiting in Startup Alley. Be savvy. Buy a Digital Startup Alley Package, register for the webinar, and do everything in your power to drive your business forward.

Is your company interested in sponsoring or exhibiting at Disrupt 2020? Contact our sponsorship sales team by filling out this form.

Powered by WPeMatico

Red Antler’s Emily Heyward explains how to get people obsessed with your brand

If you’re currently building a startup, you know what product you want to build. But do you know if people are actually going to notice you? That’s the question I asked of Red Antler co-founder Emily Heyward during our virtual TechCrunch Early Stage event.

In case you’re not familiar with Red Antler, Heyward’s branding company has worked with some of the most iconic startups of the past decade, such as Casper, Allbirds, Brandless and Prose. She knows her topic so well that she just wrote a book on branding called “Obsessed.”

Let me break down the key takeaways of her presentation and responses to questions from our virtual audience — we’ve embedded a video below with our entire conversation.

Branding matters — anybody can launch a startup

It has never been easier to launch a startup. If it’s a software company, your infrastructure will be managed by a cloud hosting company. If you’re selling consumer goods, you can find manufacturing partners more easily than ever before.

“There are fewer traditional gatekeepers standing in your way. You don’t need to be able to afford a national TV campaign to get people to notice you and to hear about you. It’s a lot easier to get it out there and start selling directly to people,” Heyward said.

The result is that there are many companies competing in the same space, launching around the same time. Casper isn’t the only online mattress company anymore for instance. Brand obsession can set you apart from the rest of the crowd.

Powered by WPeMatico

Unpacking the Sumo Logic S-1 filing

Setting our dive into Palantir’s gross margins aside for another day, Sumo Logic filed to go public this morning. The Redwood City-based, former startup raised around $340 million while private, according to Crunchbase data.


The Exchange explores startups, markets and money. You can read it every morning on Extra Crunch, or get The Exchange newsletter every Saturday.


Sumo Logic parses information collected from its customers’ enterprise apps and integrations to help them pinpoint operational and security issues and lets them dashboard additional elements as they wish. The company claims in its S-1 that its code is “continuous intelligence,” which it brands as “a new category of software.”

Our own Ron Miller summarized Sumo Logic as a “cloud data analytics and log analysis company” when it raised a $110 million Series G last May. At the time, it was valued at north of $1 billion, making it a unicorn.

Sumo Logic’s IPO has been in its plans for some time. We can see this in a 2017 TechCrunch headline noting that Sumo had then raised $75 million, and was “on path” to a public offering. So, how healthy is the company, and what have its investors bought with about a third of a billion dollars in capital? Let’s find out.

Sumo Logic’s financial performance

Up top: Sumo Logic operates on a fiscal calendar that ends January 31 of each calendar year. This is super standard for SaaS companies as it allows the firm to not wrap its year during the holiday period. This is good for sales teams and so forth.

Powered by WPeMatico

Two weeks left on early-bird pricing for TC Sessions: Mobility 2020

It’s time to mobilize for early-bird savings on passes to the all-virtual TC Sessions: Mobility 2020, which takes place October 6-7. Prices will continue to increase as the event draws near. Buy your pass before September 4 at 11:59 p.m. (PT) and you’ll save $100 over full price.

This ain’t no two-day webinar, friends. We have the tech and people in place to create a virtual experience that lives up to the high standards we set for our in-person events. You’ll tune in and interact with the leading mobility makers, investors, movers and shakers. Check out our speakers here.

Expect in-depth interviews, panel discussions and insight on crucial trends in autonomous vehicles, electrification, shared mobility and beyond. Plus, we’ve added a pitch-off this year — stay tuned to learn how early-stage mobility startups can apply to compete.

Networking is an essential part of TC Sessions: Mobility, and we’ve built time for it right into our event agenda (yep, we’re adding more cool stuff in the coming weeks). The virtual aspect makes this the first time the global mobility community can participate in this conference. Now you can network with mobility startups and investors around the world.

Want to simplify, amplify and organize your networking? We supercharged CrunchMatch, our AI-powered networking platform, to help you connect and schedule 1:1 video meetings with the people you want to meet — based on mutual goals and business interests. And the upgraded algorithm makes those matches faster and more precise.

TC Sessions: Mobility may be virtual and yes, it will look and feel different. But virtual or not, the opportunities waiting to be discovered are very real. Look at what your peers have said about their TC Sessions: Mobility experience.

“People want to be around what’s interesting and learn what trends and issues they need to pay attention to. Even large companies like GM and Ford are there, because they’re starting to see the trend move toward mobility. They want to learn from the experts, and TC Sessions: Mobility has all the experts.” — Melika Jahangiri, vice president at Wunder Mobility.

“TC Sessions Mobility offers several big benefits. First, networking opportunities that result in concrete partnerships. Second, the chance to learn the latest trends and how mobility will evolve. Third, the opportunity for unknown startups to connect with other mobility companies and build brand awareness.” — Karin Maake, senior director of communications at FlashParking

Nothing but opportunity awaits at TC Sessions: Mobility 2020 on October 6-7. But if you want to get the best price, buy your pass before the early-bird offer expires September 4 at 11:59 p.m. (PT). It’s time to mobilize and save.

Is your company interested in sponsoring or exhibiting at TC Sessions: Mobility 2020? Contact our sponsorship sales team by filling out this form.

Powered by WPeMatico

Five real reasons to attend Disrupt 2020 online

Why should you attend Disrupt 2020? We live in unprecedented times and face unprecedented challenges. But unprecedented opportunities are also part of this equation, and now is the time for creative startup minds and makers to go full-tilt disruptive.

We reengineered Disrupt, which takes place September 14-18, into a virtual global tech summit. And we’ve added enhancements to bridge the physical distance of a virtual conference. It’s designed to help you build the connections, skills and knowledge you need to discover, assess and capitalize on those opportunities.

Without further ado: Five reasons why you should attend Disrupt 2020.

1. More days to Disrupt

We expanded Disrupt to span five full days. Now you have more time to experience everything Disrupt offers. Interviews and panel discussions with the leading voices in technology, investing and business speaking from the Disrupt Stage. They’ll cover topics critical to startup success and address COVID-19 — the ginormous elephant in the room. Here’s just a sample of what we have on tap. Check out the growing Disrupt agenda.

  • How Things Get Built in the Middle of a Pandemic with Anker CEO Steven Yang (Anker), Kate Whitcomb (Chrysalis Cloud) and Sonny Vu (Alabaster)
  • The Black Founder Experience: Tactical Advice for Underrepresented Entrepreneurs with Michael Seibel (Y Combinator), Songe LaRon (Squire) and Reham Fagiri (AptDeco)
  • How to Raise Your First Dollars with Alexa von Tobel (Inspired Capital Partners), Hunter Walk (Homebrew) and Ted Wang (Cowboy Ventures)

2. Network for weeks with CrunchMatch

You’ll need an effective tool to help you connect with thousands of Disrupt attendees around the world. CrunchMatch, our free, AI-powered networking platform (think speed dating for techies) is up and running. Simply register for Disrupt and you can start connecting with the right people to build your empire now, weeks ahead of time. Schedule 1:1 video calls to meet new customers, pitch investors, recruit engineers and developers or interview prospective employees.

3. Extra Crunch Stage

Looking for workshops that deliver actionable tips you can apply to your business? Head to the Extra Crunch Stage. Interactive sessions — facilitated by top experts in marketing, business development and investing — cover topics like how to pivot in the face of a crisis, building a sales team and raising money in a tough economy.

4. Pitch Deck Teardown

Want to make a solid first impression with potential investors? You need a pitch deck that accurately reflects your startup’s goals and potential. During the Pitch Deck Teardown sessions, top venture capitalists will critique an early-stage startup’s pitch deck and provide tips to improve it. Want to be considered for the teardown treatment? Submit your pitch deck here.

5. Disrupt delivers

Networking, funding, brand exposure and new ways of thinking are just some of the benefits your peers have gleaned from Disrupt.

“Disrupt has everything early stage founders need, from advice on raising money and how to scale to exposure and brand recognition. Hearing expert panelists and industry leaders helped us think about emerging technologies and new markets we could explore.” — Joel Neidig, founder of SIMBA Chain

“The benefits of going to Disrupt were introducing my product, networking with investors and potential customers and talking to other founders about what it took to get their companies off the ground.” — Felicia Jackson, inventor and founder of CPRWrap

“Disrupt provides terrific insight on trends in different industries like e-grocery, AI and big data.” — Daniel Lloreda, general partner at H20 Capital Innovation

We haven’t even touched on core pillars of every Disrupt — the Startup Battlefield pitch competition with a $100,000 prize and Digital Startup Alley, where you’ll find hundreds of the world’s most innovative young startups around the world.

What opportunities are waiting for you at Disrupt 2020? Buy your pass and get ready to find and create your own.

Is your company interested in sponsoring or exhibiting at Disrupt 2020? Contact our sponsorship sales team by filling out this form.

Powered by WPeMatico

Lidar startup Luminar to go public via $3.4 billion SPAC merger

Luminar, the lidar startup that burst onto the autonomous vehicle scene in April 2017 after operating for years in secrecy, is merging with special purpose acquisition company Gores Metropoulos Inc., with a post-deal market valuation of $3.4 billion.

Gores Metropoulos, which is listed on the Nasdaq exchange, is a special purpose acquisition company, or SPAC, sponsored by an affiliate of The Gores Group, the global investment firm founded in the late 1980s by Alec Gores.

The SPAC merger comes just three months after Luminar hit a critical milestone and announced that Volvo would start producing vehicles in 2022 equipped with its lidar and a perception stack. The Luminar technology will be used to deploy an automated driving system for highways.

Luminar founder and CEO Austin Russell told TechCrunch that they wanted to go public at some point. But the momentum from the Volvo deal along with interest within public markets led the company to take the SPAC route, Russell said.

Luminar is the latest startup — and second lidar company — to turn to SPACs this summer in lieu of a traditional IPO process. In June, Velodyne Lidar struck a deal to merge with special purpose acquisition company Graf Industrial Corp., with a market value of $1.8 billion. Four electric vehicle startups have also skipped the traditional IPO path in recent months, opting instead to go public through a merger agreement with a SPAC, which are also known as blank check companies. Canoo, Fisker Inc., Lordstown Motors and Nikola Corp. have gone public via a SPAC merger this spring and summer.

Luminar said it was able to raise $170 million in private investment in public equity, or PIPE, by institutional investors, including Alec Gores, Van Tuyl Companies, Peter Thiel, Volvo Cars Tech Fund, Crescent Cove, Moore Strategic Ventures, GoPro founder Nick Woodman and VectoIQ, with the majority of the major existing investors participating. The transaction will also include a balance of about $400 million cash that has been held by Gores Metropoulos.

Once the transaction closes, Luminar will maintain its name and will be listed on Nasdaq under the ticker symbol LAZR. The deal is expected to close in the fourth quarter of 2020. Russell will continue to serve as CEO and Tom Fennimore will continue to serve as CFO. Alec Gores will join the Luminar board of directors upon closing of the transaction.

“This milestone is pivotal not just for us, but also for the larger automotive industry,” said Russell said in a statement. “Eight years ago, we took on a problem to which most thought there would be no technically or commercially viable solution. We worked relentlessly to build the tech from the ground up to solve it and partnered directly with the leading global automakers to show the world what’s possible. Today, we are making our next industry leap through our new long-term partnership with Gores Metropoulos, a team that has deep experience in technology and automotive and shares our vision of a safe autonomous future powered by Luminar.”

Luminar was founded by Russell in 2012, but it operated in secret for years until coming out of stealth in spring 2017 with backing from Thiel and others. Russell, who is now 25 years old, worked on the Luminar technology as a Thiel fellow, which gives young people $100,000 over two years to drop out of college and pursue their ideas.

Luminar raised $250 million prior to the SPAC announcement. The company now has 350 employees and operations in Silicon Valley as well as a factory in Orlando. Luminar said it plans to open an office in Detroit as well.

Lidar, light detection and ranging radar, measures distance using laser light to generate a highly accurate 3D map of the world around the car. The sensor is widely considered critical to the commercial deployment of autonomous vehicles. Automakers have also begun to view lidar as an important sensor to be used to beef up the capabilities and safety of its advanced driver assistance systems in the new cars trucks and SUVs available to consumers.

Volvo is one of those automakers. Luminar’s Iris lidar sensors — which TechCrunch  has described as about the size of really thick sandwich and one-third smaller than its previous iterations — will be integrated in the roof of Volvo’s production vehicles, beginning in 2022.

Luminar also announced Monday that it has hired 16 people who worked on Samsung’s now dissolved DRVLINE team. Samsung once described the DRVLINE platform as an “open, modular, and scalable hardware and software-based platform” for the autonomous driving market. Earlier this year, TechCrunch reported that Samsung shuttered the DRVLINE/Smart Machines team.

Those hires are directly tied to Luminar’s strategy to capitalize on what Russell believes is the nearer term application of lidar in production vehicles, not robotaxis. Luminar is still working with companies seeking to commercialize robotaxis, but he believes it’s a longer-term play.

“I think that there are huge, long-term promises associated with robotaxis, but I really see that market taking off in the 2030s as opposed to the 2020s,” Russell said. Lidar used to support active driver safety system will be provides the kind of volume and economies of scale that are going to be driving this business, he added.

Powered by WPeMatico

Equity Monday: YC Demo Day, two funding rounds and where’s Palantir’s S-1?

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast where we unpack the numbers behind the headlines.

This is Equity Monday, our weekly kickoff that tracks the latest big news, chats about the coming week, digs into some recent funding rounds and mulls over a larger theme or narrative from the private markets. You can follow the show on Twitter here, and myself here, and don’t forget to check out last Friday’s episode.

What was on the docket this morning? All sorts of good stuff, though the Sumo Logic S-1 did drop just after we wrapped. Here’s today’s rundown:

Whew, with YC and Palantir this week and a chat with Twilio’s CEO it’s going to be an active few days. Ready?

Equity drops every Monday at 7:00 a.m. PT and Friday at 6:00 a.m. PT, so subscribe to us on Apple PodcastsOvercastSpotify and all the casts.

Powered by WPeMatico

Meet the anti-antitrust startup club

When Congress called in tech CEOs to testify a few weeks ago, it felt like a defining moment. Hundreds of startups have become unicorns, with the largest worth more than $1 trillion (or perhaps $2 trillion). Indeed, modern tech companies have become so entrenched, Facebook is the only one of the Big Five American tech shops worth less than 13 figures.

The titanic valuations of many companies are predicated on current performance, cash on hand and lofty expectations for future growth. The pandemic has done little to stem Big Tech’s forward march and many startups have seen growth rates accelerate as other sectors rushed to support a suddenly remote workforce.

But inside tech’s current moment in the sun is a concern that Congress worked to highlight: Are these firms behaving anti-competitively?

By now you’ve heard the arguments concerning why Big Tech may be too big, but there’s a neat second story that we, the Equity crew, have been chatting about: Some startups are racing into the big kill zone.

They have to be a bit foolhardy to take on Google Gmail and Search, Amazon’s e-commerce platform or Apple’s App Store. Yet, there are startups targeting all of these categories and more, some flush with VC funding from investors who are eager to take a swing at tech’s biggest players

If the little companies manage to carve material market share for themselves, arguments that Big Tech was just too big to kill — let alone fail — will dissolve. But today, their incumbency is a reality and these startups are merely bold.

Still, when we look at the work being done, there are enough companies staring down the most valuable companies in American history (on an unadjusted basis) that we had to shout them out. Say hello to the “anti-antitrust club.”

Hey and Superhuman are coming after Gmail

Gmail has been the undisputed leader in consumer email for years (if not enterprise email, where Microsoft has massive inroads due to Exchange and Outlook). Startups have contested that market, including Mailbox, which sold to Dropbox for about $100 million back in 2013, but whenever a new feature came along that might entice users, Gmail managed to suck it up into its app.

Powered by WPeMatico