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Twilio invests in adaptive communications platform Hyro
Hyro, formerly Airbud, is today announcing the close of a $10.5 million Series A financing round led by Spero Ventures, with participation from Twilio and Mindset Ventures. Existing investors Hanaco Ventures, Spider Capital and Entrepreneurs Roundtable Accelerator also participated in the round.
Hyro is an enterprise application, currently aimed at the healthcare sector but with eyes on new verticals, that adds an intelligent layer of voice chat or text chat to any application or website.
The company calls itself an adaptive communications platform, which essentially means that customers use plug-and-play tools to get information to end-users in a conversational way, whether that be voice or chat. It can integrate with contact centers, chatbots, SMS and other forms of communication. Essentially, Hyro targets information-heavy industries that often have to communicate with end-users.
This type of scenario, in the words of co-founder Israel Krush, usually leads to a terrible experience for the end user and a costly, inefficient process for the organization. The problem was no more apparent than in the healthcare sector during the pandemic. End users would flood platforms for information regarding the virus, the vaccine, testing, etc., but ask those redundant questions in myriad ways. On the enterprise side, the answers to those questions were changing over time.
Hyro allows these organizations to easily edit and change that information and deliver it to end users in an efficient way. But perhaps most importantly, Hyro scrapes information from the website to set up its own conversational tree, so the client doesn’t have to do a lot of heavy lifting up front.
Krush says that the problem is big, which means that the space is crowded. He views Twilio’s participation in this round of fundraising as a differentiator.
“The market is crowded so it’s really hard to differentiate yourself from the crowd,” said Krush. “Even though we have great technology, everyone says they have great technology. Twilio coming into this round and the partnership we’re trying to develop around contact centers really attests to the differentiation of our approach, to the scalability and the modularity of our approach.”
He added that Hyro is not a healthcare company — “it’s really about serving any enterprise.”
Hyro healthcare customers include Carroll, Wheelpros, Mercy Health, University of Rochester Medical Center and Weill Cornell Medicine, but the company plans to use this new funding to scale into more verticals, with an aim toward real estate, government and other information-heavy industries.
This latest round brings Hyro’s total funding to $15 million.
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Forter raises $300M on a $3B valuation to combat e-commerce fraud
E-commerce is on the rise, but that also means the risk, and occurrence, of e-commerce fraud is, too. Now, Forter, one of the startups building a business to tackle that malicious activity, has closed $300 million in funding — a sign both of the size of the issue and its success in tackling it to date.
The new funding, a Series F, values Forter at $3 billion — notable not least because the funding is coming only about six months since Forter’s previous round, a $125 million Series E that valued it at over $1.3 billion.
Tiger Global Management is leading this latest equity infusion, with new backers Third Point Ventures and Adage Capital Management, and existing investors Bessemer Venture Partners, Sequoia Capital, March Capital, NewView Capital, Salesforce Ventures and Scale Venture Partners, also involved.
The plan will be to use to the money to expand Forter — founded in Tel Aviv and now based in New York — geographically, bring more functionality into its product and explore adjacent areas where Forter might expand its capabilities, either organically or by way of acquisition.
Forter today focuses mainly on identifying fraud at the point of transaction and building an AI-based platform that “learns” more behaviors to improve its accuracy; it also builds models that keep more people transacting and helps bring down the number of “false positives” where activity that appears suspicious actually is not.
One area on its roadmap for expansion is remediation after the fraud occurs, said Liron Damri, Forter’s co-founder and president.
“Our vision is to serve the merchant as the go-to trusted partner for everything, so remediation is definitely on our roadmap,” he said of potential acquisition targets.
Damri, who co-founded the company with Michael Reitblat, CEO, and Alon Shemesh, chief analyst, said in an interview that the startup — which works with some 350 large customers like Priceline and Instacart and a growing number of service providers like FreedomPay and Flutterwave, altogether seeing some $250 billion worth of transactions globally last year — wasn’t proactively looking for more money.
“All we wanted to do was go back to run the company,” he said. “But in the past six months we’ve seen such a great momentum, doubling revenue and ARR, and seeing our customer volumes grow.”
That led to a lot of investors proactively reaching out and asking questions, he continued. He described Tiger as a “kingmaker” in the category of e-commerce, so it was an easy decision to make, and gave it the “gas” it needed to take its next growth steps.
E-commerce has been one of the major technology growth stories of the last year, fueled by a rush of consumers and businesses playing out their lives online at a time when it has been harder, and in some cases impossible, to transact in person.
While we have definitely seen a lot of growth, and growing sophistication, in the number of tools on the market to combat cybercrime, it’s in some ways an ouroboros of a problem: The more transactions that are made, the more there are that need to be monitored for suspicious activity. And in any case, fraud in e-commerce is not exactly going away. It’s estimated that it will cost retailers some $20 billion in 2021 and is always on the rise.
Forter got its start in 2013 focusing first on monitoring activity on sites wherever customers happened to be to identify suspicious behavior — a sign that it might be a bot or someone on an illicit spending spree racking up a lot of items in quick succession — with the bigger concept being to build a network of activity from which to learn and help make more informed decisions over time.
In more recent years, the essence of the issue has expanded somewhat, and also grown more sophisticated. As companies have grown their businesses to reach beyond early adopters and core audiences, and into a more “omnichannel” environment beyond basic check-outs on their own sites, so too have the kinds of consumers coming to shop.
This has meant that traditional “signals” of legitimate buyers no longer were the same as before — a predicament that really rose in profile in the last year, as many newcomers came to e-commerce for the first time during the pandemic. In fact, Damri told me that in 2020 there were seven times more “newcomers” to sites than in 2019.
So with most of the flagging of suspicious activity coming up at the point of transaction, Forter expanded to analyzing activity there.
As with a recent acquisition of Stripe’s, Bouncer, to build out its own anti-fraud product, a large part of Forter’s attention these days is on providing tools to companies to identify suspicious purchasing, but even more than that, to make sure that the many occasions that might look suspicious are not, to help reduce the amount of “cart abandonment” and increase conversions.
The old way of doing things, Damri said, involved “thousands of rules and applying suspicion on everyone. You were guilty unless proved otherwise.”
Using its AI engine and some risk analysis (not unlike the kind that, say, an insurance or loan provider might apply in their businesses), Forter turned the proposition on its head.
“We wanted to approve as much as possible. We wanted to gradually increase the trust you have of your own customers. We changed the sentiment and approach… especially in areas that were neglected, such as those who saw significant changes in life,” Damri said. “This was extremely important as COVID-19 hit.”
Forter’s risk tolerance model, it seems, has so far proven out. Damri said that its algorithms applied reduce the total number of declines by 80%, but also reduce the number of chargebacks — one indicator of a mistake — by 60%.
This implies that it’s blocking more of the “wrong” kind of purchases, and letting through more of the legitimate ones. (That is, he pointed out, in addition to a few bad actors Forter intentionally lets buy things, just to learn how they operate. Damri referred to this as “paid-tuition.”)
Risk-based approvals, coupled with algorithms to learn what is truly bad, has resonated with customers, and investors.
“With the unprecedented rate of digital transformation and the fierce competition in creating the slickest user experience, superior fraud prevention plays an ever more critical role in e-commerce revenue growth” said John Curtius, a partner at Tiger Global Management, in a statement. “After we talked with dozens of customers of every relevant solution in this space, it was very clear to us that Forter is the clear leader in performance and scale.”
“As a longtime investor, it’s been incredible to see Forter’s ascent,” added Ravi Viswanathan, NewView Capital. “It’s a testament to the leadership team’s vision and execution in allowing merchants to provide the seamless experiences customers expect and to be able to accept as many transactions as possible, while still accurately identifying and blocking fraud.”
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Flush with $42M, hot AI startup Faculty plans to hoover up more PhDs… and steer clear of politics
In the wake of the news that U.K.-based AI startup Faculty has raised $42.5 million in a growth funding round, I teased out more from CEO and co-founder Marc Warner on what his plans are for the company.
Faculty seems to have an uncanny knack of winning U.K. government contracts, after helping Boris Johnson win his Vote Leave campaign and thus become prime minister. It’s even helping sort out the mess that Brexit has subsequently made of the fishing industry, problems with the NHS and telling global corporates like Red Bull and Virgin Media what to suggest to their customers. Meanwhile, it continues to hoover up PhD graduates at a rate of knots to work on its AI platform.
But, speaking to me over a call, Warner said the company no longer has plans to enter the political sphere again: “Never again. It’s very controversial. I don’t want to make out that I think politics is unethical. Trying to make the world better, in whatever dimension you can, is a good thing … But from our perspective, it was, you know, ‘noisy,’ and our goal as an organization, despite current appearances to the contrary, is not to spend tonnes of time talking about this stuff. We do believe this is an important technology that should be out there and should be in a broader set of hands than just the tech giants, who are already very good at it.”
On the investment, he said: “Fundamentally, the money is about doubling down on the U.K. first and then international expansion. Over the last seven years or so we have learned what it takes to do important AI, impactful AI, at scale. And we just don’t think that there’s actually much of it out there. Customers are rightly sometimes a bit skeptical, as there’s been hype around this stuff for years and years. We figured out a bunch of the real-world applications that go into making this work so that it actually delivers the value. And so, ultimately, the money is really just about being able to build out all of the pieces to do that incredibly well for our customers.”
He said Faculty would be staying firmly HQ’d in the U.K. to take advantage of the U.K.’s talent pool: “The U.K. is a wonderful place to do AI. It’s got brilliant universities, a very dynamic startup scene. It’s actually more diverse than San Francisco. There’s government, there’s finance, there are corporates, there’s less competition from the tech giants. There’s a bit more of a heterogeneous ecosystem. There’s no sense in which we’re thinking, ‘Right, that’s it, we’re up and out!’. We love working here, we want to make things better. We’ve put an enormous amount of effort into trying to help organizations like the government and the NHS, but also a bunch of U.K. corporates in trying to embrace this technology, so that’s still going to be a terrifically important part of our business.”
That said, Faculty plans to expand abroad: “We’re going to start looking further afield as well, and take all of the lessons we’ve learned to the U.S., and then later Europe.”
But does he think this funding round will help it get ahead of other potential rivals in the space? “We tend not to think too much in terms of rivals,” he says. “The next 20 years are going to be about building intelligence into the software that already exists. If you look at the global market cap of the software businesses out there, that’s enormous. If you start adding intelligence to that, the scale of the market is so large that it’s much more important to us that we can take this incredibly important technology and deploy it safely in ways that actually improve people’s lives. It could be making products cheaper or helping organizations make their services more efficient.”
If that’s the case, then does Faculty have any kind of ethics panel overseeing its work? “We have an internal ethics panel. We have a set of principles and if we think a project might violate those principles, it gets referred to that ethics panel. It’s randomly selected from across faculty. So we’re quite careful about the projects that we work on and don’t. But to be honest, the vast majority of stuff that’s going on is very vanilla. They are just clearly ‘good for the world’ projects. The vast majority of our work is doing good work for corporate clients to help them make their businesses that bit more efficient.”
I pressed him to expand on this issue of ethics and the potential for bias. He says Faculty “builds safety in from the start. Oddly enough, the reason I first got interested in AI was reading Nick Bostrom’s work about superintelligence and the importance of AI safety. And so from the very, very first fellowship [Faculty AI researchers are called Fellows] all the way back in 2014, we’ve taught the fellows about AI safety. Over time, as soon as we were able, we started contributing to the research field. So, we’ve published papers in all of the biggest computer science conferences Neurips, ICM, ICLR, on the topic of AI safety. How to make algorithms fair, private, robust and explainable. So these are a set of problems that we care a great deal about. And, I think, are generally ‘underdone’ in the wider ecosystem. Ultimately, there shouldn’t be a separation between performance and safety. There is a bit of a tendency in other companies to say, ‘Well, you can either have performance, or you can have safety.’ But of course, we know that’s not true. The cars today are faster and safer than the Model T Ford. So it’s a sort of a false dichotomy. We’ve invested a bunch of effort in both those capabilities, so we obviously want to be able to create a wonderful performance for the task at hand, but also to ensure that the algorithms are fair, private, robust and explainable wherever required.”
That also means, he says, that AI might not always be the “bogeyman” the phrase implies: “In some cases, it’s probably not a huge deal if you’re deciding whether to put a red jumper or a blue jumper at the top of your website. There are probably not huge ethical implications in that. But in other circumstances, of course, it’s critically important that the algorithms are safe and are known to be safe and are trusted by both the users and anyone else who encounters them. In a medical context, obviously, they need to be trusted by the doctors and the patients need to make sure they actually work. So we’re really at the forefront of deploying that stuff.”
Last year the Guardian reported that Faculty had won seven government contracts in 18 months. To what does he attribute this success? “Well, I mean, we lost an enormous number more! We are a tiny supplier to government. We do our best to do work that is valuable to them. We’ve worked for many, many years with people at the home office,” he tells me.
“Without wanting to go into too much detail, that 18 months stretches over multiple prime ministers. I was appointed to the AI Council under Theresa May. Any sort of insinuations on this are just obviously nonsense. But, at least historically, most of our work was in the private sector and that continues to be critically important for us as an organization. Over the last year, we’ve tried to step up and do our bit wherever we could for the public sector. It’s facing such a big, difficult situation around COVID, and we’re very proud of the things we’ve managed to accomplish with the NHS and the impact that we had on the decisions that senior people were able to undertake.”
Returning to the issue of politics I asked him if he thought — in the wake of events such as Brexit and the election of Donald Trump, which were both affected by AI-driven political campaigning — AI is too dangerous to be applied to that arena? He laughed: “It’s a funny old funny question… It’s a really odd way to phrase a question. AI is just a technology. Fundamentally, AI is just maths.”
I asked him if he thought the application of AI in politics had had an outsized or undue influence on the way that political parties have operated in the last few years: “I’m afraid that is beyond my knowledge,” he says. But does Faculty have regrets about working in the political sphere?
“I think we’re just focused on our work. It’s not that we have strong feelings, either way, it’s just that from our perspective, it’s much, much more interesting to be able to do the things that we care about, which is deploying AI in the real world. It’s a bit of a boring answer! But it is truly how we feel. It’s much more about doing the things we think are important, rather than judging what everyone else is doing.”
Lastly, we touched on the data science capabilities of the U.K. and what the new fundraising will allow the company to do.
He said: “We started an education program. We have roughly 10% of the U.K.’s PhDs in physics, maths, engineering, applying to the program. Roughly 400 or so people have been through that program and we plan to expand that further so that more and more people get the opportunity to start a career in data science. And then inside Faculty specifically, we think we’ll be able to create 400 new jobs in areas like software engineering, data science, product management. These are very exciting new possibilities for people to really become part of the technology revolution. I think there’s going to be a wonderful new energy in Faculty, and hopefully a positive small part in increasing the U.K. tech ecosystem.”
Warner comes across as sincere in his thoughts about the future of AI and is clearly enthusiastic about where Faculty can take the whole field next, both philosophically and practically. Will Faculty soon be challenging that other AI leviathan, DeepMind, for access to all those PhDs? There’s no doubt it will.
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This crypto monitoring startup — ‘We’re bomb-sniffing dogs’ — just raised Series A funding
Solidus Labs, a company that says its surveillance and risk-monitoring software can detect manipulation across cryptocurrency trading platforms, is today announcing $20 million in Series A funding. It’s pretty great timing, given the various signals coming from the U.S. government just last week that it’s intent on improving its crypto monitoring efforts — such as the U.S. Treasury’s call for stricter cryptocurrency compliance with the IRS.
Of course, Solidus didn’t spring into existence last week. Rather, Solidus was founded in 2017 by several former Goldman Sachs employees who worked on the firm’s electronic trading desk for equities. At the time, Bitcoin was only becoming buzzier, but while the engineers anticipated different use cases for the cryptocurrency, they also recognized that a lack of compliance tools would be a barrier to its adoption by bigger financial institutions, so they left to build some.
Fast forward and Solidus today employs 30 people, has raised $23.75 million, and is in the process of doubling its head count to address growing demand. On Friday, we talked with Solidus’s New York-based co-founder and CEO Asaf Meir — one of those former Goldman engineers — about the company’s new round, which was led by Equity Partners, with participation from Hanaco Ventures, Avon Ventures, 645 Ventures, the cryptocurrencies derivative exchange FTX, and a sprinkling of government officials, including former CFTC chair Chris Giancarlo and former SEC commissioner Troy Paredes. We also talked about the kinds of crypto crimes that are on the rise. Excerpts from that chat follow, edited lightly for length.
TC: Who are your customers?
AM: We work with exchanges, broker dealers, OTC desks, liquidity providers and regulators — anyone who is exposed to the risk of buying and selling cryptocurrencies, crypto assets or digital assets, whatever you want to call them.
TC: What are you promising to uncover for them?
AM: What we detect, largely speaking, is volume and price manipulation, and that has to do with wash trading, spoofing, layering, pump and dumps and an additional growing library of crypto-native alerts that truly only exist in our unique market.
We had a 400% increase in inbound demand over 2020 driven largely by two factors, I think. One is regulatory scrutiny. Globally, regulators have gone off to market participants, letting them know that they have to ask for permission, not forgiveness. The second reason — which I like better — is the drastic institutional increase in appetite toward exposure for this asset class. Every institution, the first question they ask any executing platform is: ‘What are your risk mitigation tools? How do you make sure there is market integrity?’
TC: We talked a couple of months ago, and you mentioned having a growing pipeline of customers, like the trading platform Bittrex in Seattle. Is demand coming primarily from the U.S.?
AM: We have demand in Asia and in Europe, as well, so we will be opening offices there, too.
TC: Is your former employer Goldman a customer?
AM: I can’t comment on that, but I would say there isn’t a bank right now that isn’t thinking about how they’re going to get exposure to crypto assets, and in order to do that in a safe, compliant and robust way, they have to employ crypto-specific solutions.
Right now, there’s the new frontier — the clients we’re currently working with, which are these crypto-pure exchanges, broker dealers, liquidity providers and even traditional financial institutions that are coming into crypto and opening a crypto operation or a crypto desk. Then there’s the new new frontier; your NFTs, stablecoins, indexes, lending platforms, decentralized protocols and God knows what [else] all of a sudden reaching out to us, telling us they want to do the right thing, to ensure the users on their platform are well-protected, and that trading activities are audited, and [to enlist us] to prevent any manipulation.
TC: How does your subscription service work and who is building the tech?
AM: We consume private data from our clients — all their training data — and we then put it in our detection models, which we ultimately surface through insights and alerts on our dashboard, which they have access to.
As for who is building it, we have a lot of fintech engineers who are coming from Goldman and Morgan Stanley and Citi and bringing that traditional knowledge of large trading systems at scale; we also have incredible data scientists out of Israel whose expertise is in anomaly detection, which they are applying to financial crime, working with us.
TC: What do these crimes look like?
AM: When we started out, there was much more wholesale manipulation happening whether through wash trading or pump and dumps — things that are more easy to perform. What we’re seeing today are extremely sophisticated manipulation schemes where bad actors are able to exploit different executing platforms. We’re quite literally surfacing new alerts that if you were to use a legacy, rule-based system you wouldn’t be able to [surface] because you’re not really sure what you’re looking for. We oftentimes have an alert that we haven’t named yet; we just know that this type of behavior is considered manipulative in nature and that our client should be looking into it.
TC: Can you elaborate a bit more about these new anomalies?
AM: I’m conflicted about how much can we share of our clients’ private data. But one thing we’re seeing is [a surge in] account extraction attacks, which is when through different ways, bad actors are able to gain access to an account’s funds and are able in a sophisticated way to trade out of the exchange or broker dealer or custodian. That’s happening in different social engineering-related ways, but we’re able, through account deviation and account profiling, to alert the exchange or broker dealer or financial institution we’re working with to avoid that.
We’re about detection and prevention, not about tracing [what went wrong and where] after the fact. And we can do that regardless of knowing even personal identifiable information about that account. It’s not about the name or the IP address; it’s all about the attributes of trading. In fact, if we have an exchange in Hong Kong that’s experiencing a pump and dump on a certain coin pair, we can preemptively warn the rest of our client base so they can take steps to prepare and protect themselves.
TC: On the prevention front, could you also stop that activity on the Hong Kong exchange? Are you empowered by your clients to step in if you detect something anomalous?
AM: We’re bomb-sniffing dogs, so we’re not coming to disable the bot. We know how to take the data and point out manipulation, but it’s then up to the financial institution to handle the case.
Pictured above: Seated left to right is CTO Praveen Kumar and CEO Asaf Meir. Standing is COO Chen Arad.
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Future Family raises $9M to make fertility treatments more accessible and expand its clinic network
Future Family, a company we’ve written about a few times over the years, makes fertility treatments more accessible. They pre-negotiate terms with fertility clinics to ensure there are no surprise fees, convert the often substantial upfront costs into a monthly payment plan and give each user a dedicated Fertility Coach to help them navigate their journey.
This morning the company is announcing that it has raised a $9 million round of funding as it expands the network of clinics it works with.
The company last raised $10 million in a Series A back in 2018, and they’re positioning this round as an extension of that — a “Series A-1”, as they’re calling it — rather than a whole new round.
As I’ve written before, Future Family was inspired by founder Claire Tomkins’ own experiences:
Future Family was born out of Claire Tomkins’ own experiences with the complexities and costs of fertility treatments. After spending hundreds of thousands of dollars on treatments involved with having her first child (with much of the cost coming as a surprise only revealed once the process had begun), Claire set out to build a better way. Future Family partners with clinics to work out all the pricing ahead of time and pays the bill upfront, ensuring there are no billing surprises down the road.
Image Credits: Claire Tomkins, Future FamilyClaire tells me that, as it did for just about everyone, 2020 brought a whole new set of challenges for the company. In the early days of the pandemic, as a million questions about COVID-19 emerged, many fertility clinics closed their doors. And even as the clinics began reopening, with little certainty about where things might be in nine months, many patients understandably held off.
“It was definitely a tough year,” she says, “but I think we’re emerging in a good place.”
2021 is already looking like a different story, Claire tells me. “People had to sit on the sidelines,” she says. “People who have wanted to go forward with treatment, and now have waited 12 or more months… it’s gotten very busy.” According to their numbers, Claire expects the second half of 2021 to hit “record levels of activity.”
To help with the sudden spike in demand, the company is adding more fertility clinics to its network, including CCRM — a fertility group with locations in Minneapolis, Houston, Denver, San Francisco and a number of other major metros.
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Fireflies.ai raises $14M for its meeting transcription and automation service
The Fireflies.ai project is a good reminder that not every startup project goes from idea to unicorn-status in 48 minutes. Instead, the startup’s CEO Krish Ramineni told TechCrunch about how a period of interest in natural language processing (NLP), tinkering with a friend, a stint at Microsoft, and even working on Slack bots led him to helping found Fireflies.ai (Fireflies), a company that today announced a $14 million raise led by Khosla.
Fireflies is a two-part service. Its first point of business is recording and transcribing voice conversations. Things like video meetings, for example. Next, Fireflies wants to plug your voice data into other applications, helping its customers automate data entry, task creation and more.
Before today’s round, the startup had raised around $5 million, including some micro-rounds, a stint in the Acceleprise accelerator, and a $4.9 million seed round raised in late 2019. That investment included participation from Canaan Partners and well-known angel April Underwood.
That Fireflies has raised more capital is not surprising, given how quickly it has accreted users. According to an interview with Ramineni, more than 10,000 teams use Fireflies today. In individual usage terms, some 35,000 organizations are represented amongst its user base.
As the company launched its product in early 2020, those results sound pretty good.
But TechCrunch was curious if revenue tracked with usage at Fireflies, as is sometimes the case. It does, Ramineni said, adding that his company grew its revenues 300% in the last six or seven months.
How did it manage such rapid growth while only having raised $5 million before, and with a team that is around 90% in its product and engineering teams? By pursuing everyone’s favorite: the bottoms-up sales model. In short, you can use Fireflies for free, but if you run out of meeting credits, other usage-based blockers or the need for different, paywalled functionality, you have to cough up for the product.
Folks are, it appears.
Fireflies is in fact an interesting hybrid of SaaS and usage-based pricing. The higher the paid tier that a user selects, the more minutes of transcription they are apportioned per month. But there are caps, limits that users can buy their way out of. TechCrunch asked Ramineni about it, with the CEO explaining that some customers want to ingest years of saved meetings. Our read is that despite work done by the startup to keep its infrastructure costs low, building pricing guardrails around product usage just makes sense for the startup.
The company will sport SaaS-like gross margins, Ramineni confirmed to TechCrunch.
Looking ahead, Fireflies wants to plug into more and more meeting platforms, and external software. You can currently link your Fireflies account to services like Zapier, Slack and your CRM. Over time, it’s not hard to see how the startup could take more direct commands from meetings, and help users better distribute, file and recall meeting information.
As someone with too many meetings, and too many notes documents spread out across the wasteland that is my Google Drive account, I get why people are using Fireflies today. But if the startup can build a no-code automation platform on top of my note taking? Then I will probably have to buy its service.
Speaking of which, as a final note, working for a Major American Corporation can have its downsides. For example, Ramineni provided TechCrunch with a recording of our interview inside of Fireflies. This was nice, as I prefer to write from both my notes and transcripts to ensure that I am not missing things, or making mistakes. Fireflies kept asking me to log in. I tried with my corporate Google account. Which blocks such log-ins. So I kept getting the same prompt again and again.
Annoying? Sure. Lethal? No.
More when we can squeeze more growth data out of the startup.
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In a YC ‘power’ play, Gridware girds $5.3M to save humanity from weather
You might have thought that with more than 300 companies joining this year’s winter batch of Y Combinator, the investor interest might have thinned. Well, it’s 2021 and investors are hopping around like crazy to invest in ideas that push the boundaries in fields far-flung from enterprise SaaS.
Case in point today: Gridware. It’s a startup I profiled earlier this year when it had just started up in its YC batch. As I wrote, it wants to save our power grids from the ravages of climate change:
Its approach is to use a small, sensor-laden box that can be installed to a power pole with just four screws. Gridware’s package contains microphones and other sensors to sense the ambient environment around a power pole, and it uses on-board AI/ML processing to listen for anomalies and report them to the relevant managers as appropriate.
Hardware, IoT, infrastructure, utilities and government are five keywords you probably most would have wanted to avoid when pitching investors even a few years ago. But with power disappearing in states like California and Texas for stretches of time, investors have perhaps finally realized there is an opportunity to save the planet and make a bit of money here.
Gridware today announced that it has raised $5.3 million in a seed round led by Priscilla Tyler of True Ventures and Seth Bannon and Shuo Yang of Fifty Years. CEO and co-founder Tim Barat said fundraising was quite fierce. “We had 130 investors reach out to us, and I wasn’t even able to get back to some of them yet … [I’m] still going back through the emails,” he said. “Even before Demo Day, we had raised a significant portion of our round.”
Barat and the Gridware team were looking for investors who were mission-driven and really understood the timeline it would take to build the company. “You see a lot of investors say they are mission-driven … but when it comes time to put their money where their mouth is, it often goes to consumer technology where it is safer,” he said. Tyler at True leads climate investing for the firm, and True has made a variety of bets in the space. Fifty Years focuses on startups tackling the UN’s list of 17 Sustainable Development Goals.
Gridware co-founders Abdulrahman Bin Omar, Tim Barat, and Hall Chen. Image Credits: Gridware
You can read more about the company’s product and market in my profile from three months ago, but with the new funding, Gridware wants to double down on building a very intentional team capable of tackling this tough market. “Dealing with this multi-stakeholder business model is very challenging, so bringing on people with the experience, knowledge and wits to deal with this kind of environment is key,” Barat said.
As I explored recently, the disaster response space is probably one of the toughest markets in the world to sell into. Barat acknowledged the intrinsic difficulty, but sees huge potential in the long run. “One of the things that I have observed with the companies being successful — they really spend the time to meet as many stakeholders as possible,” he said. “With consumer, you can stand in front of a shopping mall and talk to 100 customers in a day [but] in govtech, getting 100 meetings even within a year is a huge accomplishment.”
The company will be re-opening its Bay Area office in Walnut Creek on June 1.
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Beacons raises $6 million for its link-in-bio homepage builder that lets creators monetize
Mobile landing page builder Beacons has raised a $6 million seed round to expand its vision for empowering creators to make money beyond the cramped confines of their social media profiles. The company, co-founded by Neal Jean, Jesse Zhang, Greg Luppescu and David Zeng, provides anyone who uses social media a single, mobile-optimized link hub to display to their followers.
Like competitor Linktree, Beacons gives people a way to link out to other sites directly from their TikTok, Instagram or Twitter profile, including pointing followers toward potential income streams like donations and affiliate links. Other companies in the “link in bio” space include Shorby, Milkshake, Tap.bio, Link in Profile, bio.fm and Campsite.
Beacons launched in private beta in September 2020 after emerging out of Y Combinator’s Summer 2019 cohort. Andreessen Horowitz will lead the seed round and is joined by Atelier Ventures, The Chainsmokers’ Mantis Fund, Night Media Ventures and LOUDgg, the Brazilian esports group.
The $6 million seed round will build on $600,000 that Beacons raised in an angel round, allowing the team to hire more engineers and designers to grow its small four-person team of first-time founders.
“I think where we’re really different than Linktree is we let creators customize and personalize their pages all for free and we offer a lot more of those options on our free plan,” Beacons co-founder and CEO Neal Jean told TechCrunch.
“…Creators care a lot about how their website looks so that’s been a good way for us to give creators the features that they want and help us grow our share in the market too.”
To keep creators locked into their own platforms and forthcoming monetization schemes, social media companies don’t offer much support for embedded links, particularly on individual pieces of content. Many also restrict users to one URL in their profiles, putting pressure on creators to maximize the utility of a single link. Beacons reasonably argues that the restrictive design of most social platforms stunts the ability of creators to easily and flexibly make money from their content.
“In the beginning we’re basically building all these different kinds of features for creators to use but I think in the long run the way to make that more scalable is to turn into more of a platform or an ecosystem that lots of people can build on,” Jean said.
“Today, I think we’re probably more like a Wix or a Squarespace for content creators, but in the future I think we want to be a little bit more like Shopify for creators.”
Building on Beacons
Beacons lets users choose between free and premium tiers. At $10 per month, the “entrepreneur” tier offers a couple of killer features worth considering, including support for custom domains and additional “blocks” — the link, text and image slots that comprise a Beacons page.
Image Credits: Beacons
Beyond premium pricing, Beacons makes money by taking a cut of sales through its handful of monetization-focused blocks, like a shopping-enabled TikTok feed, a digital storefront for videos and e-books and a “requests” block that lets creators sell custom content directly to their followers. Beacons’ free plan charges a 9% fee on transactions, while the premium plan cuts that down to 5%.
Landing sites built through Beacons are deeply customizable, hearkening back to the Myspace era of media-rich, curated homepages. The company recently added what it calls the “community block,” a designated place where creators can highlight collaborators they might team up with often on a collab-obsessed platform like TikTok. The company currently counts Sia, Green Day and Russell Brand among its high-profile users.
Beacons also supports mobile marketing through email and SMS and analytics to help creators understand their audiences. The company says that its user base has grown by 70% every month since its October launch.
“Today’s content creators and consumers have more sophisticated expectations than existing social platforms allow,” Jean said in the funding announcement. “…With Beacons, creators can control their destiny by directing online traffic to a custom domain that looks awesome, is shareable and ultimately generates revenue.”
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Korea’s Riiid raises $175M from SoftBank to expand its AI-based learning platform to global markets
“AI is eating the world of education,” Riiid co-founder and CEO YJ Jang notes in his biographical description on his LinkedIn profile. Today his startup — which builds AI-based personalized learning, including test prep, for students — is announcing a major funding round to help it position itself as a player in that process.
Seoul-based Riiid has closed a funding round of $175 million, an equity round coming from a single backer, SoftBank’s Vision Fund 2.
The funding is coming at a high-watermark moment for edtech — with the shift to remote learning in the last year of pandemic living highlighting the opportunity to build better tools to serve that market, and a number of startups in the category subsequently raising hundreds of millions of dollars to tackle the opportunity. Riiid plans to use the investment both to expand its footprint internationally, a well as to expand its products.
Riiid is not disclosing its valuation, but this round is its biggest yet and brings the total raised by the startup to $250 million, a significant sum in the world of edtech.
Riiid has primarily made a name for itself through Santa, a test prep app geared toward people in non-English-language countries to practice and prepare to take the TOEIC English language proficiency exam (often a requirement to apply to English-language universities if you’re not a native English speaker), which has been used by more than 2.5 million students in Korea and Japan.
It has also been partnering with third parties to expand into test prep for other exams. These have included the GMAT (in partnership with Kaplan) for Korean students; an app, in partnership with ConnecME Education (a company that tailors educational services specifically to cater to international audiences) to help people in Egypt, UAE, Turkey, Saudi Arabia and Jordan prepare for the ACT; and a deal to build AI-based tools for students in Latin America to prepare for their college entrance exams. The ACT development comes after Riiid said that the former CEO of ACT, Marten Roorda, was joining its international arm Riiid Labs as its “executive in residence,” so that could point to more ACT prep applications for other markets, too.
Beyond university entrance tests, Riiid has also been building apps for vocational education, with Santa Realtor for preparing for real estate agency exams, and a test preparation tool for insurance agent exams, both in Korea.
The company has been growing at a time when edtechs are seeing more business and a rise in overall credibility and urgency to fill the gap left by the temporary cessation of in-person learning. The extra element of bringing artificial intelligence into the equation is not unique: A number of companies are bringing in advances in computer vision, natural language processing and machine learning to bring more personalized experiences into what might otherwise appear like a one-size-fits-all model. What is notable here is that Riiid has also been anchoring a lot of its R&D in IP. The company says it has applied for 103 domestic and international patents, and has so far had 27 of them issued.
“Riiid wants to transform education with AI, and achieve a true democratization of educational opportunities,” said Riiid CEO YJ Jang in a statement. “This investment is only the beginning of our journey in creating a new industry ecosystem and we will carry out this mission with global partnerships.”
For SoftBank, this is one of the firm’s bigger edtech investments — others have included Kahoot ($215 million), Unacademy in India and Descomplica in Brazil. Riiid said that this round is SoftBank’s first specifically in the area of AI built for educational applications.
“Riiid is driving a paradigm shift in education, from a ‘one size fits all’ approach to personalized instruction. Powered by AI and machine learning, Riiid’s platform provides education companies, schools and students with personalized plans and tools to optimize learning potential,” said Greg Moon, managing partner at SoftBank Investment Advisers. “We are delighted to partner with YJ and the Riiid team to support their ambition of democratizing quality education around the world.”
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E-commerce startup Little Birdie lands $30M AUD prelaunch funding from Australia’s largest bank
Commonwealth Bank group executive Angus Sullivan and Jon Beros, co-founder and CEO of Little Birdie. Image Credits: Little Birdie
Melbourne-based Little Birdie, an e-commerce startup that wants to become the “new homepage of online shopping,” won’t launch until next month, but it’s already scored a major investor. Commonwealth Bank of Australia (CBA), the largest of Australia’s “Big Four” banks, has poured $30 million AUD (about $23.2 million USD) in prelaunch funding into Little Birdie, and will also integrate its shopping content, including exclusive offers, into its consumer banking app, which reaches 11 million retail customers in Australia.
Little Birdie says this brings its valuation to $130 million AUD (about $100 million USD). Compared to the United States, where Amazon is the largest e-commerce retailer by far, Australian shoppers spend more time choosing between several platforms, including large marketplaces like eBay, Gumtree, Amazon, Woolworths and a host of smaller players.
Set to launch in mid-June, Little Birdie will aggregate more than 70 million products from different online brands and stores, with the goal of being the first place shoppers look when they want to buy something. Users can use Little Birdie to track and compare products, and look for price drops, sales and offers. The SKUs come from a combination of brand partnerships and scraping e-commerce sites, with the majority from retailers’ product feeds.
Co-founder and chief executive officer Jon Beros told TechCrunch that “Australia’s e-commerce market is very competitive and quite fragmented with a lot of retailers fighting for market share. The pandemic accelerated online adoption and saw many retailers switch on an online presence, or shift their focus online. With so many players fighting for the attention of shoppers and driving up the cost of acquisition, Little Birdie can genuinely help retailers by providing a new marketing channel that delivers qualified customers leads.”
Commonwealth Bank will be able to access Little Birdie’s catalog of shopping content to create targeted offers for customers, including features that link savings goals to specific items through its money management tools. Beros said that Little Birdie will also seek two different types of brand partnerships: “Firstly with retailers who come on board to promote their exclusive offers and products on Little Birdie and secondly with major brands and media companies that look to integrate our shopping content into their apps or websites. These integration partners ultimately deepen the value Little Birdie offers its retail partners by helping to amplify the reach of their offers to a wider audience.”
The company is looking at expansion into Southeast Asia and the United States, but Beros said there is not a firm timeline for its international growth yet, since it depends on the COVID-19 pandemic situation and when borders start to reopen.
In a press statement, Commonwealth Bank group executive Angus Sullivan said, “We believe customers should have access to the world’s best digital experience and our partnership with Little Birdie will give customers access to exclusive industry leading deals via the CommBank app.”
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