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Zola, the $650M wedding portal, taps the travel market with an expansion into honeymoons

The wedding industry is estimated to be worth some $100 billion in the U.S. alone, and now one of the fastest-growing companies in that space — the wedding planning site Zola — is making a move to augment its position with a sidestep into travel. Today at Disrupt (our conference in San Francisco), the company is announcing Honeymoons, which will let couples plan, book and raise money for their post-nuptial travels at the same time that they plan the main event.

The beta invite is open for those interested from today. To start off, couples will be able to plan itineraries and book accommodations, with flights getting added in after the launch as part of a bigger effort to own the end-to-end marriage experience.

“Over time, we want to book all your travel needs, both before and after the wedding,” said Shan-Lyn Ma, the company’s CEO and founder.

Zola’s business today is based around pre-wedding organization: users can set up free websites, design and print (paid) wedding invitations, and create Zola-based gift registries for family and friends to buy goods for the couple through the site — a business that has been successful enough to net the company more than $140 million in funding and a $650 million valuation.

But the average time spent planning weddings is 13-18 months, and so Honeymoons will be one way for Zola to extend that relationship not just in terms of money spent — honeymoons is estimated to be a $12 billion industry in the U.S. — but time spent using Zola, which in turn can help build a tighter relationship for whatever moves the company might make in the future. (One very obvious next step: parenting-related content and products.)

disrupt shan lyn ma zola 1080

The Honeymoons feature also brings something else to Zola: a little breathing space. The online market for wedding planning is old and massive — it’s one of the first kinds of e-commerce sites that emerged with the rise of the world wide web itself, and as such there are a lot of large and incumbent competitors. However, “honeymoons” has been generally a more fragmented space, where people plan their own trips themselves via sites that cater to other kinds of travel like vacations, making “online honeymoon planning” far less of an industry per se, and making Zola’s move into the area relatively less pressured.

Ma said that the decision to launch the business came from couples requesting the feature, and it’s taking the rollout relatively slowly. The service will start with a limited number of markets that Zola chose based on them already being popular honeymoon destinations. The plan will be to expand the list to many more locations over time.

“We know where all the key destinations are based on demand from couples,” she added.

Within that list, Zola has negotiated special packages for accommodation and flights. It will also come with a personalized twist: couples input their preferences and are offered honeymoon packages designed to fit their tastes.

“Through our technology and our team of travel experts, couples can tell us, this is what they would love to do for their honeymoon,” explained Ma. “This is their general travel style, budget and dates. Then we will send back an itinerary…[and they can] book with us from there. At launch next month, it will be focused first and foremost on accommodation and experiences. Over time, we would aim to help you with everything you need to do on your honeymoon,” she said.

Ma said thousands of customers have already signed up for the waitlist for the new honeymoons product, which will officially launch next month.

Zola already has a strong connection to a wider marketplace that taps into how millennials and younger consumers, in general, like to shop today, offering a Houzz-style approach of letting users create “look books” for their aesthetics, and giving them flexibility to either register for specific items, or to cash out in gift cards that can be used on other goods and services.

The Honeymoons move will give the company an opening to working with other companies much more closely, specifically those in the travel industry, to create cohesive experiences. Given how many weddings today are focused around “destinations,” this also opens the door to planning events for more than just the couples involved.


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WeWork expected to announce major layoffs

WeWork, the co-working business once valued at $47 billion, is expected to announce significant layoffs this month, Bloomberg reports. This follows reports the company was looking to slash as many as 5,000 roles, or one-third of its workforce.

Now expected to go public in 2020 at a valuation as low as $10 billion, WeWork is also in negotiations with JPMorgan for a last-minute cash infusion to replace the capital expected from the now-postponed IPO, per reports. The company, now a cautionary tale, has been working with bankers in recent weeks to reduce the sky-high costs of its money-losing operation.

News of potential layoffs come about two weeks after co-founder and chief executive officer Adam Neumann resigned from his post and the nine-year-old company postponed its highly anticipated initial public offering. Neumann is now serving as the company’s non-executive chairman, succeeded by WeWork’s former vice chairman Sebastian Gunningham and the company’s president and chief operating officer Artie Minson.

The embattled company has been struggling to satisfy Wall Street skeptics, who were floored by the company’s eye-popping valuation. Since Neumann’s resignation, WeWork has begun several cost-cutting initiatives and is reportedly looking to sell off several of its acquisitions, including Managed by Q, Conductor and Meetup.

Layoffs are a natural next step for the business as it aims to carve out a clear path to profitability, now a requisite for a 2020 IPO. To float at any point in the future, after all, WeWork must prove elevating “the world’s consciousness” will eventually lead to profits.

WeWork revealed an unusual IPO prospectus in August after raising more than $8 billion in equity and debt funding. Despite financials that showed losses of nearly $1 billion in the six months ending June 30, the company still managed to accumulate a valuation as high as $47 billion, largely as a result of Neumann’s fundraising abilities.

“As co-founder of WeWork, I am so proud of this team and the incredible company that we have built over the last decade,” Neumann said in a statement confirming his resignation. “Our global platform now spans 111 cities in 29 countries, serving more than 527,000 members each day. While our business has never been stronger, in recent weeks, the scrutiny directed toward me has become a significant distraction, and I have decided that it is in the best interest of the company to step down as chief executive. Thank you to my colleagues, our members, our landlord partners, and our investors for continuing to believe in this great business.”

WeWork declined to comment.

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We’ll have self-flying cars before self-driving cars, Thrun says

Once you get up high enough, you don’t have to worry about a lot of the obstacles like pedestrians and traffic jams that plague autonomous cars. That’s why Sebastian Thrun, Google’s self-driving team founder turned CEO of flying vehicle startup Kitty Hawk, said onstage at TechCrunch Disrupt SF today that we should expect true autonomy to succeed in the air before the road.

“I believe we’re going to be done with self-flying vehicles before we’re done with self-driving cars,” Thrun told TechCrunch reporter Kirsten Korosec.

Why? “If you go a bit higher in the air then all the difficulties with not hitting stuff like children and bicycles and cars and so on just vanishes . . . Go above the buildings, go above the trees, like go where the helicopters are!” Thrun explained, but noted personal helicopters are so noisy they’re being banned in some places like Napa, Calif.

That proclamation has wide-reaching implications for how cities are planned and real estate is bought. We may need more vertical take-off helipads sooner than we needed autonomous car-only road lanes. More remote homes in the forest that have only a single winding road that reaches them like those in Big Sur, Calif. might suddenly become more accessible and thereby appealing to the affluent because they could just take a self-flying car to the city or office.

The concept could also have wide-reaching implications for the startup industry. Obviously Thrun’s own company, Kitty Hawk, would benefit from not being too early to market. Kitty Hawk announced its Heaviside vehicle today that’s designed to be ultra quiet. If the prophecy comes true, Uber, which is investing in vertical take-off vehicles, could also be in a better position than Lyft and other ride-hailing players focused on cars.

To make sure its vehicles don’t get banned and potentially pave the way for more aerial autonomy, Kitty Hawk recently recruited former FAA Administrator Mike Huerta as an advisor.

Eventually, Thrun says that because cars have to navigate indirect streets but in the air “we can go in a straight line, we believe we will be roughly a third of the energy cost per mile as Tesla.” And with shared UberPool-style flights, he sees the cost of energy getting down to just “$0.30 per mile.”

But in the meantime, Thrun is trying to get people, including me, to stop saying flying cars. “I personally don’t like the word ‘flying car,’ but it’s very catchy. The technical term is called eVTOL. These are typically electrically propelled vehicles, they can take off and land vertically, eVTOLs, vertical take-off landing, so that you don’t need an airport. And then they fly very much like a regular plane.” We’ll see if that mouthful catches on, and if the skies get more congested before the roads thin out.

Kitty Hawk Heaviside starry night

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Orbit Fab raises $3M to make orbital refueling easier, cheaper and more accessible

Orbit Fab, one of the companies competing in this year’s TechCrunch Disrupt Battlefield in San Francisco this week, has closed a seed round of $3 million. The funding comes from Type 1 Ventures, TechStars and others, and will help Orbit Fab continue to build on the great momentum it has already bootstrapped with its space-based robotic refueling technology.

You might remember the name Orbit Fab from a milestone accomplishment the young company achieved earlier this year: Becoming the first startup to supply water to the International Space Station, itself an achievement but also a key demonstration of the viability of its technology for use in orbital satellite refueling. Refueling satellites could have tremendous impact on the commercial satellite business, extending the operating life of expensive satellites considerably, which translates to better margins and more profitable businesses.

Thanks to co-founders Daniel Faber and Jeremy Schiel’s connections in the space industry, from more than 15 years working in space technology businesses in a leadership capacity, the company was able to demonstrate its technology working in space less than a year after Orbit Fab was actually founded. Faber, Orbit Fab’s CEO, and Schiel, the startup’s CMO, met when both were working at Deep Space Industries – Faber as CEO and Schiel as a contractor.

Orbit Fab

Orbit Fab’s first space payload, the ISS water resupply robot.

“We ended up reconnecting later on and really looking at a few different business models on how to push the industry forward,” Schiel said in an interview. “The one that really landed with customers, and the one that resonated with the industry was refueling satellites. Elon [Musk] has been making rockets reusable – we thought it’s time that we make satellites reusable as well.”

Starting from this realization, the pair founded the company in January 2018. They then secured their first round of pre-seed investment from Bolt in San Francisco in June that year, and also landed two contracts –  including one with NASA, and one with the International Space Station National Laboratory.

“Basically in four-and-a-half months, we got flight-qualified and human-rated from NASA our two tanker test beds that we flew to the International Space Station in December 2018, and March of 2019,” Shield said.

How did they do it with that speed? Faber credits their rapid progress largely to lead engineer James Bultitude, an accomplished space engineer with five payloads on the International Space Station already.

“He took [the project] from a napkin through to flight hardware in four-and-a-half months,” Faber said. “All qualified to NASA human-rated safety standards, which was quite the feat. We really had to push hard on NASA.”

Faber said that the company’s ability to spur the U.S. space agency into action has been a key driver of its success. In fact, he relayed a story in which their National Lab demonstration payload was actually left off of its intended flight, but the team was able to get its cargo approved by top NASA decision-makers over the course of a weekend and just barely made the cut as a result.

As for working with NASA as a startup, Faber said that it’s become a very different affair, with the agency eager and adapting to working more with younger companies and startups bringing a different pace of innovation to the field.

“The change is almost palpable on the phone with NASA – you can almost hear them changing,” he said.

At Disrupt, Orbit Fab demonstrated their robotic connector for refueling on stage for the first time. The idea is that satellite makers will build their standard nozzles into their designs, and then a robotic refueler will be able to seek out the nozzle, open and then close on to the coupler, forming a solid connection to allow propellant transfer.

Already, Orbit Fab is talking to partners, including Northrop Grumman, and it’s a member of the Consortium for Execution of Rendezvous and Servicing Operations (CONFERS), an industry group that aims to make robotic service and maintenance of satellites a viable reality.


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T4 wants to transform market research data with a combination of AI and humans

When T4 co-founder and CEO Maks Khurgin was working at Bain and Company, he ran into a common problem for analysts looking for market data. He spent way too much time searching for it and felt there had to be a better way. He decided to build a centralized market data platform himself, and T4 was born. This week the company competes in the TechCrunch Disrupt SF Startup Battlefield.

What he created with the help of his long-time friend and CTO, Yev Spektor, was built on a couple of key components. The first is an industry classification system, a taxonomy, that organizes markets by industries and sub-industries. Using search and aggregation tools powered by artificial intelligence, it scours the web looking for information sources that match their taxonomy labels.

As they researched the tool, the founders realized that the AI could only get them so far. There were always pieces that it missed. So they built a second part to provide a way for human indexers to fill in those missing parts to offer as comprehensive a list of sources as possible.

“AI alone cannot solve this problem. If we bring people into this and avoid the last mile delivery problem, then you can actually start organizing this information in a much better way than anyone else had ever done,” Khurgin explained.

It seems simple enough, but it’s a problem that well-heeled companies like Bain have been trying to solve for years, and there was a lot of skepticism when Khurgin told his superiors he was leaving to build a product to solve this problem. “I had a partner at Bain and Company actually tell me, “You know, every consulting firm has tried to do something like this — and they failed. Why do you think you can do this?””

He knew that figuring out the nature of the problem and why the other attempts had failed was the key to solving the puzzle. He decided to take the challenge, and on his 30th birthday, he quit his job at Bain and started T4 the next day — without a product yet, mind you.

This was not the first time he had left a high-paying job to try something unconventional. “Last time I left a high paying job, actually after undergrad, I was a commodities derivatives trader for a financial [services company]. I left that to pursue a lifelong dream of being in the Marine Corps,” Khurgin said.

T4 DSC00953

T4 was probably a less risky proposition, but it still took a leap of faith that only a startup founder can understand, who believes in his idea. “I felt the problem first-hand, and the the big kind of realization that I had was that there is actually a finite amount of information out there. Market research is created by humans, and you don’t necessarily have to take a pure AI approach,” he said.

The product searches for all of the related information on a topic, finds all of the data related to a category and places it in an index. Users can search by topic and find all of the free and paid reports related to that search. The product shows which reports are free and which will cost you money, and like Google, you get a title and a brief summary.

The company is just getting started with five main market categories so far, including cloud computing, cybersecurity, networking, data centers and eSports. The founders plan to add additional categories over time, and have a bold goal for the future.

“Our long-term vision is that we become your one-stop shop to find market research in the same way that if you need to buy something, you go to Amazon, or you need financial data, you go on Bloomberg or Thomson. If you need market research, our vision is that T4 is the place that you go,” Khurgin said.


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Osano makes business risk and compliance (somewhat) sexy again

A new startup is clearing the way for other companies to better monitor and manage their risk and compliance with privacy laws.

Osano, an Austin, Texas-based startup, bills itself as a privacy platform startup, which uses a software-as-a-service solution to give businesses real-time visibility into their current privacy and compliance posture. On one hand, that helps startups and enterprises large and small insight into whether or not they’re complying with global or state privacy laws, and manage risk factors associated with their business such as when partner or vendor privacy policies change.

The company launched its privacy platform at Disrupt SF on the Startup Battlefield stage.

Risk and compliance is typically a fusty, boring and frankly unsexy topic. But with ever-changing legal landscapes and constantly moving requirements, it’s hard to keep up. Although Europe’s GDPR has been around for a year, it’s still causing headaches. And stateside, the California Consumer Privacy Act is about to kick in and it is terrifying large companies for fear they can’t comply with it.

Osano mixes tech with its legal chops to help companies, particularly smaller startups without their own legal support, to provide a one-stop shop for businesses to get insight, advice and guidance.

“We believe that any time a company does a better job with transparency and data protection, we think that’s a really good thing for the internet,” the company’s founder Arlo Gilbert told TechCrunch.

Gilbert, along with his co-founder and chief technology officer Scott Hertel, have built their company’s software-as-a-service solution with several components in mind, including maintaining its scorecard of 6,000 vendors and their privacy practices to objectively grade how a company fares, as well as monitoring vendor privacy policies to spot changes as soon as they are made.

One of its standout features is allowing its corporate customers to comply with dozens of privacy laws across the world with a single line of code.

You’ve seen them before: The “consent” popups that ask (or demand) you to allow cookies or you can’t come in. Osano’s consent management lets companies install a dynamic consent management in just five minutes, which delivers the right consent message to the right people in the best language. Using the blockchain, the company says it can record and provide searchable and cryptographically verifiable proof-of-consent in the event of a person’s data access request.


“There are 40 countries with cookie and data privacy laws that require consent,” said Gilbert. “Each of them has nuances about what they consider to be consent: what you have to tell them; what you have to offer them; when you have to do it.”

Osano also has an office in Dublin, Ireland, allowing its corporate customers to say it has a physical representative in the European Union — a requirement for companies that have to comply with GDPR.

And, for corporate customers with questions, they can dial-an-expert from Osano’s outsourced and freelance team of attorneys and privacy experts to help break down complex questions into bitesize answers.

Or as Gilbert calls it, “Uber, but for lawyers.”

The concept seems novel but it’s not restricted to GDPR or California’s upcoming law. The company says it monitors international, federal and state legislatures for new laws and changes to existing privacy legislation to alert customers of upcoming changes and requirements that might affect their business.

In other words, plug in a new law or two and Osano’s customers are as good as covered.

Osano is still in its pre-seed stage. But while the company is focusing on its product, it’s not thinking too much about money.

“We’re planning to kind of go the binary outcome — go big or go home,” said Gilbert, with his eye on the small- to medium-sized enterprise. “It’s greenfield right now. There’s really nobody doing what we’re doing.”

The plan is to take on enough funding to own the market, and then focus on turning a profit. So much so, Gilbert said, that the company is registered as a B Corporation, a more socially conscious and less profit-driven approach of corporate structure, allowing it to generate profits while maintaining its social vision.

The company’s idea is strong; its corporate structure seems mindful. But is it enough of an enticement for fellow startups and small businesses? It’s either dominate the market or bust, and only time will tell.

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Here’s how much the all-electric Polestar 2 will cost in its launch markets

Volvo group’s Polestar electric performance car sub-brand has announced pricing for the Polestar 2, the company’s second production car, a four-door mid-sized fastback that will begin production in 2020 and start shipping as early as next June. Starting prices are set at between 58,800€ (around $63,720 U.S.). Those prices include three years of service and maintenance and European value-added tax (VAT). Polestar also previously communicated that its rough guide pricing for North America was at around $63,000, so this is consistent with that, but the final actual price for American buyers will be revealed later on.

That’s a pretty competitive price in the electric performance sedan market: The Model S starts at $75,000 U.S., for instance. The Polestar 2 is really much more a competitor for the Model 3, however, and is priced more closely to a kitted out version of that vehicle.

In terms of what the Polestar 2 packs in performance, its estimated EPA range is set at around 275 miles (the Model 3 starts at 240 but ranges up quickly to 310 and 325 miles depending on battery options). It offers around 408 horsepower from its 300 kW electric powertrain, again just short of the Model 3 when that’s equipped with its dual-motor performance configuration. Polestar say that it’ll do 0 to 60mph is under five seconds, again sort of in the middle of the pack when you look at the Model 3’s full configuration lineup.

Polestar 2 019

Aside from its electric powertrain, the Polestar 2 will have some other interesting techie twists, including an infotainment system based entirely on Android OS and shipping complete with the full suite of Google services, including Google Assistant and the Google Play Store. This is a deeper integration than just Android Auto, which is powered by an Android phone and basically just displays an interface on the in-car screen.

Like the Model 3, the Polestar 2 will initially launch at a higher price point, with more affordable model variations coming later on, including a base model starting at around $45,000 U.S.

For now, here’s the full list of the prices for the initial markets here Polestar 2 will be available first:

  • Norway NOK 469,000
  • Sweden SEK 659,000
  • Germany EUR 58,800
  • United Kingdom GBP 49,900
  • The Netherlands EUR 59,800
  • Belgium EUR 59,800

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Instagram launches Threads, a Close Friends chat app with auto-status

What if Instagram could automatically tell your Close Friends you’re 🏠 (home), 🤓 (working), 🚗 (on the move) or 🛋 (chilling and might want to hang out)? That’s the idea behind Instagram’s new companion app Threads, a Close Friends-only messaging experience that opens to the camera with shortcuts for instantly sending specific people photos and videos. Threads offers two brand new features called Status and Auto Status that allow you to manually set an emoji as an away message to show Close Friends what you’re up to, or opt in to letting Instagram select one automatically based on your location, accelerometer and even your phone’s battery level.

Instagram Threads Auto StatusLaunching globally today on iOS and Android, this is Facebook and Instagram’s next big swing at Snapchat, specifically targeting its top use case: rapid-fire camera and text messaging with your best friends. Sick of randos in your inbox? Only people in your Instagram Close Friends list show up in Threads, so you can trust its notifications are important. You can still just use Instagram Direct in the main app, or the two in parallel, though.

What’s most unique is that Threads finally sees the launch of the Facebook “Your Emoji” status feature we reported it was prototyping 18 months ago. Threads Status and Auto Status offer conversation starters, contextual clues to why someone might not respond, and opportunities to meet up offline. But importantly, it leaves out a map or any exact location sharing to avoid being creepy and instead focus on what Close Friends are up to — which determines if they can chat or hang out more than where they are.

Threads offers “persistent connection,” Instagram’s director of consumer product management Robby Stein tells me. It was designed with three priorities: the ability to “fully control who can reach you,” speed, because, “if most of your messages only go to a couple of people, why isn’t the experience built around that?” and “having more of a connection through the day . . . even if you don’t have time for a conversation.”

By building Threads as a separate app, Instagram has little to lose if it flops and could learn about which features to pull back into its main app. But if it succeeds, Threads cements itself as where you stay in touch with your favorite people, while pigeonholing other messaging options like SMS, WeChat and Snapchat as noisy channels full of unwanted alerts.

Close Friends only

Social networks have an inevitable problem. Eventually out of coincidence and courtesy, you add too many people as friends, filling the apps with people whose content you don’t care about and whose messages you don’t always want. Facebook is the catch-all network for everything from family to bosses to acquaintances. That leads people to feel uncomfortable sharing too much, and to distrust that the notifications they get are important.

Instagram Close Friends ThreadsNow Instagram is doubling-down on Close Friends, which launched last November at TechCrunch Disrupt Berlin to let you secretly set a special group of best pals who get to see special Stories you set as visible to only them. Facebook had tried complicated Lists products in the past and never saw them gain significant traction because it’s too tough to keep track of who is in each. Instagram nailed the concept with a single list you edit as needed, though people don’t know if they’re added or removed. I’m surprised Facebook doesn’t already have its own Close Friends feature, and it’d be smart to build one.

Instagram already tried building its own standalone Direct messaging app, but shut it down after low usage since it didn’t offer anything beyond what you already got in the main app. Casey Newton of The Verge reported Instagram was building an app with automatic activity sharing in August.

Now with Threads, Close Friends creates the foundation for something different. The only entries in your inbox are Close Friends, which you can edit in the app with the list syncing with your list on Instagram. You can hide any of those chats or group chats with exclusively close friends if you don’t want to see them. You only need an Instagram account, not Facebook, to sign up. For some extra flavor, you can activate one of several dark mode-style themes for the app in color schemes like a yellower Sunrise or greener Aurora.

When you open Threads, you’ll open immediately to the camera like Snapchat. At the bottom are “Camera Shortcuts” that show friends’ faces you can tap on to send a photo or tap and hold for a video. You also can tap the “default camera” shutter and select everyone you want to message, or rearrange the order of the shortcuts. Because it’s focused on speed, there are no filters or augmented reality masks, just drawing and text overlays for off-the-cuff commentary on what’s going on around you.

Swiping up from the camera reveals the Threads inbox, where you can tap into a conversation for a full-featured messaging experience just like in Instagram Direct. There you can send GIFs, camera roll content and more. Without unsolicited messages in your inbox, your most important people stay closer to the top. “I see more of my wife’s life now that we’re in this product,” Stein tells me.

Passive sharing with Auto Status

Three years ago I wrote about “the quest to cure loneliness” through apps that help us meet up in the real world by breaking down the ambiguity of what friends are up to without requiring you to desperately ping them and feel embarrassed if ignored. Many products have tried and failed to make us less isolated through location broadcasting, passive sharing and offline intent.

Foursquare let you say exactly where you were while its second app Swarm auto-shared it, but if you’re busy, it doesn’t matter to me where you are and you probably don’t want me dropping in. Snap Map and Facebook Nearby Friends similarly focused too much on the where instead of the what. Down To Lunch let you post an emoji of what you’re doing but it lacked the necessary traction and built-in messaging to convert “hey, we’re both available” to actually meeting up. The app Free was too complex.

To succeed, an app needed ubiquity, the privacy of only sharing this sensitive info with the right people, a focus on intention instead of location and built-in chat for getting together. Instagram has the last three, so it’s a matter of either making Threads popular or rolling this feature into the main app.

Instagram threads Status

With Status, you can set an emoji as your away message for one to four hours. You can select from pre-made ones with their own text tag lines, or define a new one from the full range of emoji. You can say you’re 👍 (free), 🚫 (busy), 📚 (studying) or make something personal like 😈 (getting into trouble).

Meanwhile, Auto Status defaults to off, but can be turned on to give Instagram the ability to use data signals to choose an emoji for you. It will match your exact location to specific places like home, work, cafes, bars, traveling out of town and more. Your accelerometer lets it show if you’re biking or driving. And your phone battery can let it display that you’re low on juice or currently charging.

Why share my battery status? Stein tells me that if you’re charging your phone, you might not be next to it and could be slow to respond. Or if you’re low on battery, you might suddenly stop replying all together. That’s helpful knowledge to share with Close Friends, even if it’d be weird to post it more widely.

One problem is that who you want to message with often might include family or co-workers that you don’t want to have see your Close Friends Stories, but the list is used for both. At the same time, Threads could boost Close Friends usage, leading people to share more intimate and silly stuff on Stories, which do help Instagram earn money thanks to the ads in between.

Instagram threads logo

For now, though, Instagram tells me there’s no plan to monetize Threads directly or show any ads in it. In fact, Facebook won’t even use the exact locations pulled from the app to power ad targeting. Coordinates are only sent so it can match them to locations like a movie theater to show you’re at the movies. Facebook won’t store the locations and they only stay on your device for a short period before they’re deleted.

Still, Auto Status is sure to rile some who think Facebook and Instagram are too creepy to give any more data. But if the convenience of knowing your friend is available to hang out or is probably too stressed for a chat outweighs the company’s toxic brand, Instagram could develop an important new social behavior. Even if it doesn’t monetize it directly, Threads could keep users locked into the Insta ecosystem where they’ll see plenty of feed and Story ads between message bouts.

Social graph bloat causes a chilling effect on sharing. It’s what Snapchat, Path and other apps have tried to solve but ended up succumbing to. Instagram accepts that you’ll inevitably connect with people you don’t care much about out of social obligation, pity or apathy. But by building whole products around just sharing with your favorite subset of people, it could unlock what we self-center — the real us.

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Harness launches Continuous Insights to measure software team performance

Jyoti Bansal, CEO and co-founder at Harness, has always been frustrated by the lack of tools to measure software development team performance. Harness is a tool that provides Continuous Delivery as a Service, and its latest offering, Continuous Insights, lets managers know exactly how their teams are performing.

Bansal says a traditional management maxim says that if you can’t measure a process, you can’t fix it, and Continuous Insights is designed to provide a way to measure engineering effectiveness. “People want to understand how good their software delivery processes are, and where they are tracking right now, and that’s what this product, Continuous Insights, is about,” Bansal explained.

He says that it is the first product in the market to provide this view of performance without pulling weeks or months of data. “How do you get data around what your current performance is like, and how fast you deliver software, or where the bottlenecks are, and that’s where there are currently a lot of visibility gaps,” he said. He adds, “Continuous Insights makes it extremely easy for engineering teams to clearly measure and track software delivery performance with customizable, dashboards.”

Harness measures four key metrics as defined by DevOps Research and Assessment (DORA) in their book Accelerate. These include deployment frequency, lead time, mean-time-to-recovery and failure change rate. “Any organization that can do a better job with these would would really out-innovate their peers and competitors,” he said. Conversely, companies doing badly on these four metrics are more likely to fall behind in the market.

ContinuousInsights 2

Image: Harness

By measuring these four areas, it not only provides a way to track performance, he sees it as a way to gamify these metrics where each team tries to outdo one another around efficiency. While you would think that engineering would be the most data-driven organization, he says that up until now it has lacked the tooling. He hopes that Harness users will be able to bring that kind of rigor to engineering.

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Stock trading app Robinhood revamps its newsfeed with The Wall Street Journal and ad-free videos

Robinhood may be best known for its free stock trading, but today it’s rolling out a new version of the newsfeed, adding content from Reuters, Barron’s and market coverage from The Wall Street Journal, with no paywall or additional charge.

In addition, Robinhood is introducing video into the newsfeed, with ad-free videos from CNN Business, Cheddar and (again) Reuters.

The startup, which recently raised $323 million at a $7.6 billion valuation, has been showing more interest in content lately with the acquisition of the financial podcast and newsletter MarketSnacks — and as part of the redesign, the newsletter (now called Snacks) can be read directly in the app.

“A lot of this is not even about making investment decisions,” Robinhood’s vice president of Product Josh Elman told me. “[Some users] check Robinhood very, very often just to consume the news and understand the companies that they’re watching, the ones that they are invested in and continuing to hold.”

He added that just buying and selling stocks is “sort of a utility,” so Robinhood wants to help its users “to feel informed, to be empowered to make their own decisions.”

Robinhood newsfeed

Before redesigning the newsfeed, Elman said the team did a seven-day study, where they asked subjects to create a diary of “all of their experiences reading and understanding market news.”

Among other things, Elman’s team learned that people “really want to read news from multiple, trusted sources,” which is why Robinhood is partnering with these publications. In addition, they saw that people like watching videos: “Even if it’s in the background, ultimately, people really told us they feel more confident and control in their decisions.”

Along with bringing in new content (which, again, is taken out from behind paywalls and is ad-free), Elman said the Robinhood newsfeed also features “all-new algorithms and a whole new display layer.” Robinhood users can see the new interface for themselves, but I was curious about those algorithms.

“We start with the companies you either own and hold in your portfolio or are watching, what types of sources do you frequently like to watch … and we make sure that we’re bringing you that news as much as possible,” Elman said. “And we have a lot of room to grow from here.”

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