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Spotify gains Siri support on iOS 13, arrives on Apple TV

In a long-awaited move, Spotify announced this morning its iOS 13 app would now offer Siri support and its streaming music service would also become available on Apple TV. That means you can now request your favorite music or podcasts using Siri voice commands, by preferencing the command with “Hey Siri, play…,” followed by the audio you want and concluding the command with “on Spotify.”

The Siri support had been spotted earlier while in beta testing, but the company hadn’t confirmed when it would be publicly available.

According to Spotify, the Siri support will also work over Apple AirPods, on CarPlay and via AirPlay on Apple HomePod.

In addition, the Spotify iOS app update will include support for iPhone’s new data-saver mode, which aids when bandwidth is an issue.

Spotify is also today launching on Apple TV, joining other Spotify apps for TV platforms, including Roku, Android TV, Samsung Tizen and Amazon Fire TV.

The app updates are still rolling out, so you may need to wait to take advantage of the Apple TV support and other new features.

The lack of Siri support for Spotify was not the streaming music service’s fault — it wasn’t until iOS 13 that such support even became an option. With the new mobile operating system launched in September, Apple finally opened up its SiriKit framework to third-party apps, allowing end-users to better control their apps using voice commands. That includes audio playback on music services like Spotify, as well as the ability to like and dislike tracks, skip or go to the next song and get track information.

Pandora, Google Maps and Waze were among the first to adopt Siri integration when it became available in iOS 13 — a clear indication that some of Apple’s chief rivals have been ready and willing to launch Siri support as soon as it was possible.

Though the integration with Siri will be useful for end-users and beneficial to Spotify’s business, it may also weaken the streaming company’s antitrust claims against Apple.

Spotify has long stated that Apple engages in anti-competitive business practices when it comes to its app platform, which is designed to favor its own apps and services, like Apple Music, it says. Among its chief complaints was the inability of third-party apps to work with Siri, which gave Apple’s own apps a favored position. Spotify also strongly believes the 30% revenue share required by the App Store hampers its growth potential.

The streamer filed an antitrust complaint against Apple in the European Union in March. And now, U.S. lawmakers have reached out to Spotify to request information as a part of an antitrust probe here in the states, reports claim. 

Despite its new ability to integrate with Siri in iOS 13, Spotify could argue that it’s still not enough. Users will have to say “on Spotify” to take advantage of the new functionality, instead of being able to set their default music app to Spotify, which would be easier. It could also point out that the support is only available to iOS 13 devices, not the entire iOS market.

Along with the Apple-related news, Spotify today also announced support for Google Nest Home Max, Sonos Move, Sonos One SL, Samsung Galaxy Fold, and preinstallation on Michael Kors Access, Diesel and Emporio Armani Wear OS smartwatches.

 

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Next Insurance raises $250M from Munich Re, becomes a unicorn

Next Insurance, a three-year-old U.S.-based firm that sells insurance products to small businesses, has become the latest unicorn in the nation after bagging $250 million in a new financing round, the startup said today.

Germany-based Munich Re, one of the world’s largest reinsurers, alone funded Next Insurance’s Series C round, the two said in a statement. The new financing round valued the three-year-old startup, which has raised $381 million to date, at more than $1 billion, the startup said.

Guy Goldstein, co-founder and chief executive of Next Insurance, said the startup will use the fresh capital to build new products and expand its customer initiatives. Next Insurance offers a wide-range of insurance coverage to more than 1,000 unique types of business. It has amassed over 70,000 customers in the U.S., the only market where it currently operates.

Next Insurance aims to become a one-stop insurance shop for micro and small business insurance needs. Its insurance plans and products are designed to cater to the business sectors that are often overlooked by more general insurers.

The startup offers a number of insurance products, including general liability, which covers a number of accidents at work, including property damage and physical injury; professional liability, which covers business owners from accusations of professional mistakes; and commercial auto, which pays for damage caused by or to your business vehicle.

As TechCrunch’s Steve O’Hear explained earlier, small business owners often rely on price comparison websites to figure out what kind of coverage they need and where to buy it, though that means the plans they get don’t always cover all their needs. The other option is to use a broker, but that also adds another middle person.

In a statement, Joachim Wenning, chairman of the Board of Management at Munich Re, said the new investment will help Munich Re expand its footprint in the U.S.’s insurance market of small and medium-sized commercial customers.

“Next Insurance will benefit from our expertise in primary insurance and reinsurance. This investment emphasizes Munich Re’s commitment to be the leading provider of digital insurance solutions,” added Wenning.

Next Insurance, of course, isn’t the only player attempting to address the insurance needs of small and micro-sized businesses. It competes with a handful of startups, including Lemonade, which raised $300 million in April this year, and Root Insurance, which sells car insurance and raised $100 million last year.

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83North closes $300M fifth fund focused on Europe, Israel

83North has closed its fifth fund, completing an oversubscribed $300 million raise and bringing its total capital under management to $1.1BN+.

The VC firm, which spun out from Silicon Valley giant Greylock Partners in 2015 — and invests in startups in Europe and Israel, out of offices in London and Tel Aviv — last closed a $250M fourth fund back in 2017.

It invests in early and growth stage startups in consumer and enterprise sectors across a broad range of tech areas including fintech, data centre & cloud, enterprise software and marketplaces.

General partner Laurel Bowden, who leads the fund, says the latest close represents investment business as usual, with also no notable changes to the mix of LPs investing for this fifth close.

“As a fund we’re really focused on keeping our fund size down. We think that for just the investment opportunity in Europe and Israel… these are good sized funds to raise and then return and make good multiples on,” she tells TechCrunch. “If you go back in the history of our fundraising we’re always somewhere between $200M-$300M. And that’s the size we like to keep.”

“Of course we do think there’s great opportunities in Europe and Israel but not significantly different than we’ve thought over the last 15 years or so,” she adds.

83North has made around 70 investments to date — which means its five partners are usually making just one investment apiece per year.

The fund typically invests around $1M at the seed level; between $4M-$8M at the Series A level and up to $20M for Series B, with Bowden saying around a quarter of its investments go into seed (primarily into startups out of Israel); ~40% into Series A; and ~30% Series B.

“It’s somewhat evenly mixed between seed, Series A, Series B — but Series A is probably bigger than everything,” she adds.

It invests roughly half and half in its two regions of focus.

The firm has had 15 exits of portfolio companies (three of which it claims as unicorns). Recent multi-billion dollar exits for Bowden are: Just Eat, Hybris (acquired by SAP), iZettle (acquired by PayPal) and Qlik.

While 83North has a pretty broad investment canvas, it’s open to new areas — moving into IoT (with recent investments in Wiliot and VDOO), and also taking what it couches as a “growing interest” in healthtech and vertical SaaS. 

“Some of my colleagues… are looking at areas like lidar, in-vehicle automation, looking at some of the drone technologies, looking at some even healthtech AI,” says Bowden. “We’ve looked at a couple of those in Europe as well. I’ve looked, actually, at some healthtech AI. I haven’t done anything but looked.

“And also all things related to data. Of course the market evolves and the technology evolves but we’ve done things related to BI to process automation through to just management of data ops, management of data. We always look at that area. And think we’ll carry on for a number of years. ”

“In venture you have to expand,” she adds. “You can’t just stay investing in exactly the same things but it’s more small additional add-ons as the market evolves, as opposed to fundamental shifts of investment thesis.”

Discussing startup valuations, Bowden says European startups are not insulated from wider investment dynamics that have been pushing startup valuations higher — and even, arguably, warping the market — as a consequence of more capital being raised generally (not only at the end of the pipe).

“Definitely valuations are getting pushed up,” she says. “Definitely things are getting more competitive but that comes back to exactly why we’re focused on raising smaller funds. Because we just think then we have less pressure to invest if we feel that valuations have got too high or there’s just a level… where startups just feel the inclination to raise way more money than they probably need — and that’s a big reason why we like to keep our fund size relatively small.”

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Berlin’s Tier Mobility scoops up $60M as its scooter-based transportation service passes 10M rides

On the heels of Bird closing a $275 million round to help put itself in pole position in the electric scooter market, a smaller European rival has also raised some money to grow its own business. Tier Mobility, a Berlin-based startup that operates a fleet of 20,000 scooters across 40 cities in 12 countries, has raised $60 million, funding that Tier’s co-founder and CEO Lawrence Leuschner said it would invest in further geographical expansion and its technology.

Tier earlier this year started to describe itself as a “micro mobility” player, with plans to augment scooters with other transportation options, but in an interview Leuschner declined to say what those might be, or when they will come online. In the meantime, it’s been upgrading its fleet to a more robust hardware to cut down on maintenance costs (which has typically been one of the biggest strains on scooter startups): these newer scooters have lifespans of around 18 months and now make up some 80% of Tier’s current fleet, Leuschner said.

This latest funding, a Series B, is being co-led by Mubadala Capital and Goodwater Capital. Mubadala, for background, is the state fund for Abu Dhabi, which is currently the only non-European market where Tier operates. Mubadala made some headlines earlier this year when it was revealed that SoftBank was backing its $400 million fund for European investments. (Indirectly, this also means that SoftBank is backing Tier.)

“We firmly believe that micro-mobility as a form of transportation is here to stay, especially in Europe,” said Amer Alaily from Mubadala Capital in a statement. “We are confident that Tier Mobility is best positioned to become the leading player in Europe and globally. We are excited and look forward to building a global category leading company out of Europe.”

Others in this round include insurance giant Axa Germany, Evli Growth Partners, White Star Capital, Northzone, Speedinvest, Point9, Indico, Kibo Ventures, Market One Capital and — an ironic twist when you consider the reputation of scooter users being somewhat on the reckless side — Formula One racing champion Nico Rosberg. The valuation is not being disclosed.

The scooter market is a crowded one, but Tier’s rapid growth points both to the opportunity for those building services in it, and Tier’s own success.

Since raising its Series A (initially €25 million, but expanded to €32 million in February of this year), Tier has grown to 10 million rides, adding 8 million in the last four months both through its direct services and by way of partnerships with others, such as car rental company Sixt. That growth has led Tier to claim that it is currently the fastest-growing mobility company “in the world.” Leuschner — who co-founded the company with Matthias Laug (now CTO) — said the aggressive goal now is to hit between 3 million and 5 million rides weekly.

That’s impressive growth, but it comes with challenges. The funding today takes the total raised by Tier to around $95 million. However, relatively speaking, that is actually a modest amount when you consider the hundreds of millions raised by the likes of Bird (capital that it’s using in part to grow in Europe in direct competition with Tier) and Lime.

Tier has taken the view, so far, that big money isn’t the only way to build a big service.

“With our Series A funding of €32 million, we built the fastest-growing mobility company,” Leuschner said. “We achieved that with a fraction of the capital of Bird and Lime. That shows how efficiently we are operating. With this round we will now accelerate the growth based on our scalable infrastructure and positive unit economics.”

With the scooter market’s unit economics unlike that of car-based on-demand transportation (the vehicles are owned, and there are not drivers to pay out, for starters), he said that Tier is already profitable in some of its markets.

One of the other big sticking points that has hindered the growth of more scooter services has been regulation, and specifically safety concerns, with reports of faulty software and human error / reckless driving both contributing to a number of accidents.

Leuschner noted that Tier has had around 250 accidents to date across its 10 million rides, with “the vast majority minor accidents.”

“We continue to educate users, but I can’t see a significant safety issue compared to other vehicles,” he added. “I think Tier has taken a leadership role in safety with the safest scooter on the market, permanent education of our users and insurance for every driver in every city.”

In this regard, having an insurance company — Axa — now on board as a strategic investor will potentially see both more safety initiatives rolled out by Tier, but also potentially the emergence of insurance policies provided to customers as part of the service.

All told, the strong growth on the back of conservative capital, combined with the experience of the founders (Laug had also been the co-founder of Lieferando, one of the first big food delivery startups in Europe), and that interesting backing from big industry players, has all contributed to an optimistic outlook from investors. 

“Tier Mobility is not only the fastest-growing mobility company in the world, but one of the fastest-growing companies in consumer tech history,” noted Chi-Hua Chien, the star investor and Goodwater Capital co-founder who had previously been at Kleiner Perkins and before that Accel.

“With phenomenal execution they have emerged as the leading micromobility provider in Europe on only a fraction of the invested capital of their competitors. This is a true testament to the uniquely capital efficient and profitable model the team chose to deploy from the outset. Tier’s unique approach to operations and partnerships yields superior unit economics and defensibility.”

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5 days left to save on passes to Disrupt Berlin 2019

A show of hands, startuppers. Who’s ready to save some money on passes to Disrupt Berlin 2019, our premier tech conference that takes place on 11-12 December? Then listen up, because our super early-bird pricing ends in just five days. Right now, passes start at €345 + VAT and, depending on which pass you choose, you can save up to €600. Ka-ching!

Save your euros. Buy your passes to Disrupt Berlin before the Friday, 11 October at 11:59 p.m. (CEST) deadline. Then plan your strategy to make sure you take full advantage of Disrupt. Let’s look at what’s in store.

We’re talking two full days of programming. A roster of world-class speakers and panelists — founders, investors and icons. These are folks who have done the hard work in the trenches. They know how to succeed, and they’ll share their experiences, insights and advice.

We’re thrilled that our roster includes the likes of Julian Stiefel, co-founder/co-CEO of Tourlane. The company’s ongoing mission? Using a recent round of funding ($47 million) to address the challenging problems associated with booking group travel.

You’ll also hear from Jen Rubio, co-founder and chief brand officer of Away, one of the most successful consumer brands in years. How successful? The company, which launched in 2015, has sold more than 1 million suitcases, raised a $100 million round at a $1.4 billion valuation earlier this year and turned profitable in 2018. We’re guessing she might have just one or two tips for aspiring direct-to-consumer entrepreneurs.

Don’t miss the legendary entrepreneurial showdown that is Startup Battlefield. This epic pitch competition has, since its inception, launched 857 companies that have gone on to collectively raise $8.9 billion and produce 113 exits. Be in the room and cheer on some of the world’s top early-stage startups as they compete for the $50,000 equity-free prize, investor love and global media attention.

Ready to network? There’s no better place to start than Startup Alley, the Disrupt expo floor. You’ll find hundreds of innovative early-stage startups exhibiting their tech products, services and platforms. Make connecting with the people who can help move your business forward by using CrunchMatch.

Our business-matching platform makes it easier to find and connect with people who share your business interests. You create a profile listing your specific criteria and goals. The CrunchMatch algorithm suggests matches and, subject to your approval, proposes meeting times and sends meeting requests.

When you’re in Startup Alley, be sure to keep an eye out for our TC Top Picks. These companies, curated and selected by TechCrunch editors, represent the best early-stage startups in these categories: AI/Machine Learning, Biotech/Healthtech, Blockchain, Fintech, Mobility, Privacy/Security, Retail/E-commerce, Robotics/IoT/Hardware, CRM/Enterprise and Education.

An amazing slate of speakers, a world-class pitch competition, hundreds of exhibitors and full-tilt networking. That’s just a small taste of what’s waiting for you at Disrupt Berlin 2019 on 11-12 December. Why pay more than necessary? The super early-bird pricing disappears on Friday, 11 October at 11:59 p.m. (CEST) deadline. Buy your passes here today.

Is your company interested in sponsoring or exhibiting at Disrupt Berlin 2019? Contact our sponsorship sales team by filling out this form.

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Why we’re still waiting on the Postmates S-1

In a wide-ranging conversation at TechCrunch Disrupt San Francisco last week, Postmates co-founder and chief executive officer Bastian Lehmann made light of the company’s lack of IPO documents.

The San Francisco-based on-demand delivery business was expected to publicly file its IPO prospectus in September in preparation for a fall exit, sources familiar with the matter told TechCrunch this summer. September, however, has come and gone and we’re still waiting on Postmates to release the critical document.

“The reality is that we will IPO when we believe we find the right time for the business and the right time for the markets,” Lehmann told TechCrunch. “And if you look at the markets right now, I believe they are a little choppy. They are a little choppy when it comes to growth companies specifically … We are hopeful that we find a good window to get out there.”

Lehmann made reference to Uber and other companies to recently float, citing market conditions as an IPO deterrent. Uber, Lyft, Slack and other fast-growing unicorns have struggled since entering the public markets earlier this year despite sky-high private market valuations. WeWork, a money-losing endeavor, recently decided to delay its IPO after demand from Wall Street devalued the business by the billions. Whether Postmates will complete its debut by the end of the year is unclear.

Postmates confidentially filed with the U.S. Securities and Exchange Commission for an IPO in February. Shortly after, Postmates held M&A talks with DoorDash, another food delivery unicorn, according to people familiar with the matter, but failed to come to mutually favorable terms. DoorDash has previously declined to comment on these reports. On stage last week, Lehmann declined to confirm the reports.

“I don’t think it does any good to speculate on M&A,” he said. “I think you have four well-funded players here in the U.S. in this space. I think everyone is well aware of the strengths and the weaknesses of each other and you know at some point down the line, if we take Europe for example, you will see consolidation in the market. People have conversations all the time but I wouldn’t read too much into it.”

Postmates operates its on-demand delivery platform, powered by a network of local gig economy workers, in more than 3,500 cities across all 50 states. The company does not yet operate in any international markets aside from Mexico City, however, Lehmann’s comments suggest the business could be plotting a foray into Europe, where Deliveroo, Just Eat and others dominate the market.

Postmates has raised about $900 million to date, including a $225 million round announced last month that valued the company at $2.4 billion. DoorDash, on the other hand, reached a $12.6 billion valuation in May with a $600 million Series G and has raised more than double that of Postmates. When asked why DoorDash, a similar and competing business, needed that much more capital, Lehmann joked “Maybe [DoorDash CEO Tony Xu] needs a jet, I don’t know.”

Postmates, founded in 2011 by Lehmann, is backed by Spark Capital, Founders Fund, Uncork Capital, Slow Ventures, Tiger Global, Blackrock and others. In our interview with Lehmann, the long-time CEO discussed the ‘choppy’ public markets, competitors, the company’s autonomous robotics delivery efforts and more.

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Miss out on Startup Battlefield? Apply to TC Top Picks at Disrupt Berlin 2019

Did you miss the deadline to apply for Startup Battlefield at Disrupt Berlin 2019? Well don’t despair, founders. There’s more than one way to place your early-stage startup in front of thousands of influential technologists, investors and global media. Apply to be considered for our TC Top Picks program and the opportunity to exhibit in Startup Alley for free.

Deadline alert: You must apply to be a TC Top Pick by 18 October at 12 p.m. (PT). It’s simple to do and it’s free. Don’t let this opportunity slip through your time-strapped fingers.

TC Top Picks is a pre-conference competition. To be considered, your early-stage startup must fall within one of the following categories: AI/Machine Learning, Biotech/Healthtech, Blockchain, Fintech, Mobility, Privacy/Security, Retail/E-commerce, Robotics/IoT/Hardware, CRM/Enterprise and Education.

Our TechCrunch editors — always on the hunt for the best early-stage startups — will vet each application and select up to five startups in each category. If you’re named a TC Top Pick, you’ll receive a free Startup Alley Exhibitor Package and a VIP experience at Disrupt Berlin.

What sort of startup catches TechCrunch’s discerning editorial eyes? Great question. Take a look at the list of TC Top Picks from Disrupt Berlin 2018.

The exclusive TC Top Pick cadre will exhibit in a prime location within Startup Alley and — thanks to plenty of pre-conference marketing — be on the receiving end of intense investor and media interest. One of the best perks is the live Showcase Stage interview. TechCrunch editors interview each Top Pick to showcase their company and product. We record the interview and promote the video across our social media platforms.

If you’re still kicking yourself for missing the Startup Battlefield deadline, here’s more good news. There’s always the possibility that you’ll compete as a Wild Card. Say what, now?

Out of all the startups exhibiting in Startup Alley, TechCrunch editors will choose one — the Wild Card — to compete in the Startup Battlefield. At Disrupt Berlin 2018, TC editors chose Legacy, and the feisty startup went on to win the Startup Battlefield and the $50,000 prize.

Disrupt Berlin 2019 takes place on 11-12 December, and TC Top Picks is your chance to place your extraordinary startup in front of the people who can move your business forward. If you want to exhibit in Startup Alley for free, do not miss this deadline. Apply to be a TC Top Pick before 18 October at 12 p.m. (PT). We’ll see you in Berlin!

Is your company interested in sponsoring or exhibiting at Disrupt Berlin 2019? Contact our sponsorship sales team by filling out this form.

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HTC stopped innovating on smartphones, new CEO admits

Several months back, we invited HTC cofounder and CEO Cher Wang to appear on stage at TechCrunch Disrupt. Sometimes, however, life happens. Two weeks ago, the company announced that Wang would be stepping down from the role, which would immediately be filled by longtime telecom vet, Yves Maitres. Thankfully, the former Orange exec also agreed to appear on stage at this week’s event.

Maitres took the stage immediately following a one on one with OnePlus cofounder, Carl Pei. The contrast of the two companies couldn’t be more stark. In six short years of existence, OnePlus has managed to buck a number of industry trends with a controlled growth that flies in the face of wider industry smartphone trends.

HTC, meanwhile, has been struggling for years. In Q2, the Taiwanese hardware maker posted its fifth consecutive quarterly loss. Last July, it laid off around a quarter of its staff. It’s been a precipitous fall. In 2011, the company comprised around 11 percent of global smartphone sales, per analyst figures. Now its figures are routinely classified among the “Others” in those reports.

Speaking to Maitres at an event such as this offers a rare opportunity for insight from a newly minted exec who has spent years watching his new company from the outside. As such, he addressed HTC’s struggles with a refreshing candidness.

“HTC has stopped innovating in the hardware of the smartphone,” he told the audience. “And people like Apple, like Samsung and, most recently, Huawei, have done an incredible job investing in their hardware. We didn’t, because we have been investing in innovation on virtual reality. When I was young, somebody told me, ‘to be be right at the wrong time is to be wrong and to be wrong at the right time is right.’ I think we’ve been right at the wrong time and now we have to catch up. We made a timing mistake. It is very difficult to anticipate the time. HTC made a mistake in terms of timing. It is a difficult mistake and we are paying for that, but we still have so many assets in terms of innovation, team and balance sheets that I feel we are recovering from the timing mistake.”

‘Timing,’ here, is primarily a reference to the company’s decision to move much of its R&D money into XR (primarily VR through its Vive wing). Maitres said he anticipates that HTC’s XR offerings will overtake the mobile side in about five years.

“We’ll do our best to make it shorter, but customer adoption is key,” he explained. “How people are adopting your technology. And we all know know it is absolutely critical. And the end of the day, we have human beings in front of us, and they’re dealing with something total new and totally unusual, which is virtual.”

On the mobile side, Maitres sees 5G as the primary bottleneck to growth. Contrary to suggestions that the company’s best play is in developing nations, he says HTC’s play going forward will be more premium handset focused on “countries with higher GDP.”

“The competition is changing,” he says. “We’re all having a situation where worldwide marketshare is going down and the customer is disappointed in not being to have the latest Huawei phone anymore. How to give our customers the ability to come back to what they wish, in terms of best in class hardware and photography that HTC to will to solve in the next few months.”

While figures will largely be dependent on decisions Brough to HTC’s board, Maitres maintains optimistic projections when it comes to returning the company profitability.

“I truly believe that it is going to depend on the way carriers deploy 5G,” he says. “And you know that 2020 will bee the starting point for 5G. Usually it takes two years to deploy a network. So 2023 will have significant coverage. That’s why I believe that 2025, probably even earlier will be the turning point. We are dependent on carrier deployment speed.”

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And the winner of Startup Battlefield at Disrupt SF 2019 is… Render

At the very beginning, there were 20 startups. After two days of incredibly fierce competition, we now have a winner.

Startups participating in the Startup Battlefield have all been hand-picked to participate in our highly competitive startup competition. They all presented in front of multiple groups of VCs and tech leaders serving as judges for a chance to win $100,000 and the coveted Disrupt Cup.

After hours of deliberations, TechCrunch editors pored over the judges’ notes and narrowed the list down to five finalists: OmniVis, Orbit Fab, Render, StrattyX and Traptic.

These startups made their way to the finale to demo in front of our final panel of judges, which included: Mamoon Hamid (Kleiner Perkins), Ashton Kutcher (Sound Ventures), Alfred Lin (Sequoia), Marissa Mayer (Lumi Labs), Ann Miura-Ko (Floodgate Ventures) and Matthew Panzarino (TechCrunch).

Winner: Render

Render has created a managed cloud platform. The company wants to provide an alternative to traditional cloud providers, such as AWS, Azure and GCP. And it starts with an infrastructure that is easier to manage thanks to automated deployments and a abstracted way to manage your application that is reminiscent of Heroku.

Read more about Render in our separate post.

Runner-Up: OmniVis

OmniVis aims to make detection of cholera and other pathogens as quick, simple and cheap as a pregnancy test. Its smartphone-powered detection platform could save thousands of lives.

Read more about OmniVis in our separate post.

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$35M-funded Omni rentals in acqui-hire talks with Coinbase

Physical storage-turned-rentals startup Omni is dealing with layoffs today, two sources familiar with the situation tell TechCrunch. Omni just shed seven operations team members. The startup is in talks to sell its engineering team to Coinbase after also receiving interest from Thumbtack.

Omni’s rental business was doing poorly without enough users paying a few bucks to borrow a tent, bike or power drill. Omni had planned to launch a white-labeled platform allowing brick-and-mortar merchants to operate and market their own rental business.

But despite having plenty of cash left after raising $25 million from cryptocurrency company Ripple early last year, Omni feared the new platform would flop too and its prospects would worsen.

The company is in talks with Coinbase to hire some of the engineering staff, who would have them work on Coinbase Earn, which rewards users with cryptocurrency for completing online educational programs. Some employees are interviewing at Coinbase today. However, a Coinbase spokesperson told me there’s currently no official deal — before noting that there is nothing on the record they can share. Omni promised TechCrunch a statement but then refused to talk on the record.

Omni Rentals

Omni got its start in on-demand storage, where it would come to your home, pick up and tag your stuff, store it in a warehouse and bring it back whenever you wanted it. It grew popular in San Francisco and started to scale out to other cities. In April, Omni began allowing users to earn money by renting out their stored goods to other Omni customers.

But by May, Omni was selling its storage business to SoftBank-funded competitor Clutter, and the transition was rocky. Users complained about changing prices and misplaced items, alarmed that suddenly a different startup had control of their possessions.

I was formerly a happy Omni customer of its storage business, but the transition to Clutter was botched and shook faith that users’ stuff would be taken care of. At one point they lost some of my belongings, until C-level executives stepped in to figure out what happened.

Going forward, instead of storing goods itself, Omni would rely on local storefronts for pickup and drop-off of rentals. But many users balked at the hassle of rentals when Amazon makes buying so easy.

One source said that Omni had discussed telling rental partners in two weeks that it would be shutting down the rental service, though TechCrunch cannot confirm that. Another source said Omni was frantically trying to stop members of its team from talking to the press today.

Omni’s vision of cloud storage for the physical world and access over ownership had attracted capital from Flybridge, Highland, Allen & Company, Founders Fund, Precursor and a wide array of angels. But efforts to change user behavior and operate a logistically complicated business, matched with spotty execution, led the startup to hit the skids and seek a soft landing.

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