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IoT security startup Particle raises $40M in Series C

Published October 30, 2019

Particle, a platform for Internet of Things devices, has raised $40 million in its latest round of funding.

Qualcomm Ventures and Energy Impact Partners led the Series C raise, with backing from existing investors including Root Ventures, Bonfire Ventures, Industry Ventures, Spark Capital, Green D Ventures, Counterpart Ventures and SOSV.

With its latest round of funding, Particle has raised $81 million to date.

The San Francisco-based startup provides the back-end for its customers to bring Internet of Things devices to market without having to shell out for their own software infrastructure. The platform aims to be the all-in-one solution for IoT devices, with encryption and security, as well as data autonomy and scalability.

That means more traditional businesses can buy a fleet of sensors and other monitoring devices, hook them up to their own machines and use Particle’s infrastructure for monitoring.

That’s a common theme that Particle sees, according to Zach Supalla, the company’s chief executive.

“More and more of our customers are in old-fashioned, even unglamorous, businesses like stormwater management, industrial equipment, shipping or monitoring any number of compressors, pumps and valves,” he said in remarks. “These businesses are diverse, but the common thread is that they need to monitor and control mission-critical machines, and we see it as our mission to help bring their machines, vehicles and devices into the 21st century.”

Particle said the funding round follows “significant growth” for its enterprise platform, seeing 150% year-over-year growth in revenue.

The company currently has 100 staff working to support 85 enterprise clients across agriculture, automotive, smart city and other industries.

Stampli raises $25 million in Series B to bring AI to invoice management

Published October 30, 2019

Stampli, the Mountain View-based company looking to automate invoice management, has today announced the close of a $25 million Series B round. The funding round was led by SignalFire, with participation from existing investors such as Hillsven Capital and Bloomberg Beta, as well as new investors such as NextWorld Capital.

Stampli launched in 2015 to build software specifically focused on invoice management. Part of the problem with invoice management is that many people in the organization procure services and contract vendors, but the people who deal with the majority of the paperwork are siloed off from that process. This means the folks in the finance department are often tasked with chasing down co-workers from other departments to resolve their issues.

With Stampli, the entire procure to pay process happens in a collaborative software suite. Each invoice is turned into its own communications hub, allowing people across departments to fill in the blanks and answer questions so that payments are handled as efficiently as possible. Moreover, Stampli uses machine learning to recognize patterns around how the organization allocates cost, manages approval workflows and what data is extracted from invoices.

In other words, over time, Stampli gets better and better for each individual organization.

Stampli charges based on the amount of transactions an organization has in the system, as well as how many “advanced users” are taking part in that action. Stampli recognizes the difference between users in the finance department, making high-level decisions, and other users from the organization who are simply collaborating on the platform much more infrequently.

Co-founder and CEO Eyal Feldman believes that another big differentiator for the company is that it has specifically decided to be payments-agnostic, letting customers choose their payments provider and maintain control of that part of the system.

As of right now, Stampli is processing more than $12 billion in invoices annually, with more than 1,900 businesses and 40,000 users on the platform.

This new round comes on the heels of a $6.7 million Series A round from August 2018, also led by SignalFire, with participation from UpWest Labs, Bloomberg Beta and Hillsven Capital. This brings Stampli’s total funding to $34.7 million.

Duality, a security startup co-founded by the creator of homomorphic encryption, raises $16M

Published October 30, 2019

The ubiquity of APIs and cloud solutions have opened up a world of interesting ways for businesses to create a service without having to build every part of it themselves. But they have unleashed something else, too: an increased risk of breaches resulting from data being moved and used in multiple places and in multiple ways. Now, a startup that has built a way to help safeguard against that threat — using homomorphic encryption — is announcing funding, a sign of market demand and the opportunity it presents for cybersecurity.

Duality, which builds solutions based on homomorphic encryption — a technique that encrypts an organization’s data in a way that lets it stay encrypted even as the company collaborates with third parties that also process the data — is today announcing that it has raised $16 million in funding.

The Series A round is being led by Intel Capital, with participation from Hearst Ventures and Team8.

Team8 is the heavyweight Israeli cybersecurity incubator that counts Intel as a strategic partner and itself has an impressive list of backers, including Microsoft, Walmart, Eric Schmidt and Accenture.

Intel is a financial and strategic backer here: last year the two worked on a project to expose the security challenges of AI workloads, which utilised homomorphic encryption on Intel platforms in order to minimise data exposure. Intel’s are used in a wide range of use cases that include cloud services and massive hardware companies; you could see where the two might work together more in the future.

Other companies that Duality works with are in the financial markets, healthcare and insurance, although it says it cannot disclose who because of NDAs. One customer it did name was the CDA, the Cyber Defense Alliance, in the U.K., a cross-bank security alliance.

Another may well be Hearst, the other investor named in this round.

“As a leading global, diversified media, information and services company with more than 360 businesses across industries, we are acutely aware of the increasing importance of data and data collaboration in companies across many market segments,” said Kenneth Bronfin, senior managing director of Hearst Ventures, in a statement. “Sensitive data is constantly being generated by both individuals and businesses; there needs to be technology available that protects such data while allowing us to extract insights. We are excited by Duality’s mission and its ability to deliver complex technology to real-world use cases and applications.”

There are a handful of cybersecurity startups and larger companies emerging that are building solutions on the principle of homomorphic encryption.

They include Enveil, CryptoNext Security and IBM. Duality, however, has an interesting pedigree when it comes to the field: one of its co-founders, Shafi Goldwasser, won a Turing Award for her groundbreaking work in cryptographic algorithms that form the basis of homomorphic encryption.

As with a lot of high-level math, that work is largely theoretical, and so the work that Duality — led by its other co-founders Alon Kaufman, Rina Shainski, Vinod Vaikuntanathan and Kurt Rohloff, all of whom also have long lists of cybersecurity and data science credentials — has done has involved making the algorithms into something that is commercially viable and usable by most businesses.

That being said, there is still a lot of time and computing energy needed to process encrypted data, and so the idea with Duality is that it’s used on a company’s most sensitive information. With some of the funding going toward R&D, it will be interesting to see whether algorithms can improve enough to extend that kind of encryption in a practical way to wider data sets.

“There is no free lunch here,” said Kaufman, the CEO, in an interview this week. “Homomorphic encryption is the Holy Grail of security and privacy since it removes huge challenges. But there are overheads. When we deploy it with a customer, we don’t say, ‘from now on encrypt everything and assume nothing is open.’ That’s because it’s a storage and computational overhead. That is why we focus on sensitive data sets.” He added that one of Duality’s unique qualities is that its overhead is dramatically improved compared to others that are also building solutions on this principle, but all the same, “you apply it only when you need to.”

“The ability to secure data during analysis is a critical component in the future computation stack, specifically in the context of AI. Intel Capital has been following the space closely, and we are excited to see secure computing and homomorphic encryption becoming practical and broadly applicable,” said Anthony Lin, vice president and senior managing director of Intel Capital, in a statement. “We believe privacy-preservation in AI and ML represents a huge market need, and we’re investing in Duality because of its unique founding team and world-leading expertise in both advanced cryptography and data science.”

New startup Capital wants to reintroduce founders to venture debt

Published October 30, 2019

Why raise venture capital when you can raise debt and keep your equity?

That’s the question a whole slew of new financial technology companies are hoping entrepreneurs will ask themselves as they begin to think about collecting outside capital for their businesses. Clearbanc made waves with its “20-Minute Term Sheet” campaign, with a goal of backing 2,000 businesses with $1 billion in non-dilutive capital by the end of 2019. Now, Capital is launching to educate founders about the possibility of debt funding.

Founded by former Draper Fisher Jurvetson (now known as Threshold Ventures) investor Blair Silverberg, Csaba Konkoly and Chris Olivares, Capital is launching today with $5 million from Future Ventures, Greycroft, Wavemaker and others. Additionally, it’s raised from “prominent institutional pools of capital” to invest between $5 million and $50 million in promising companies, determined using “The Capital Machine.”

Capital co-founder Blair Silverberg.

Capital’s underwriting technology, dubbed The Capital Machine, determines if businesses have the growth potential necessary for an infusion of debt (by analyzing revenue and other financial considerations), then delivers term sheets within 24 hours. The expedited process cuts out the time-consuming elements of pitching venture capitalists, the company says, allowing businesses to go from zero to $5 million — or more — in a matter of hours.

For companies that are’t ready for a debt round, or that don’t meet Capital’s qualification, the company is offering access to a free calculator that determines the cost of a company’s capital based on their fundraising and valuation data.

“We are trying to create a business that is the place that all founders go to start their fundraising process,” Silverberg tells TechCrunch. “We just want entrepreneurs to understand that step one in building a balance sheet is to understand your cost of capital. Step two is you can now use that to compare your financing options. We hope we can make this process simpler and more transparent.”

Capital charges a 5% to 15% flat fee on its capital, investing a maximum of $50 million over time. The company has ambitions of becoming a holistic investment bank of sorts, says Silverberg, ready and willing to advise companies on fundraising possibilities and connect them with VCs for future deals.

Historically, Silverberg explains, venture capital dollars went to risky upstarts poised to disrupt a category. Today, loads of equity funding is funneled into predictable business models that could be funded entirely with non-dilutive capital: “I saw what the venture process was like,” Silverberg said, referencing his stint at DFJ. “Tech companies do not utilize debt … this is extremely expensive for founders.”

There’s a culture surrounding venture capital fundraising in Silicon Valley and beyond. One in which startups seek to become “unicorns,” hoping for stories on this very site to laud their accomplishments — including the loads of venture capital dollars they’ve pulled in. In reality, much of that capital is plowed into things like Facebook and Google to fuel digital ad campaigns, which is not how VC is intended to be used and can result in founders taking a company public with just a few percentage points of ownership.

Solutions like Capital, Clearbanc, Lighter Capital and others should remind entrepreneurs that venture capital isn’t the only route to getting a company off the ground and can be raised in addition to venture debt.

“There’s no excuse for not knowing your cost of capital,” Silverberg adds.

Investors bet another $50M on Clearbanc’s revenue share model

Video news startup Brut raises $40M, officially launches in the US

Published October 30, 2019

Digital media startup Brut is announcing that it has raised $40 million in Series B funding. The money will be used, in part, to finance its launch in the United States.

CEO Guillaume Lacroix said that he and his co-founders all come from the French TV industry, where they were all “frustrated not to be able to follow up the conversation” on social media. So they created Brut as a way to deliver video news that felt conversational and authentic, hoping to spark viewer conversation, then take advantage of that commentary to find future stories.

“We always say to journalists, ‘Forget the audience, think about your two best friends,’ ” Lacroix told me. “Would you be excited to have this conversation tonight with your friends? If yes, let’s do it.”

The publisher focuses on topics like social good and social impact — for example, it published the first viral video featuring climate change activist Greta Thunberg. Lacroix argued that Brut’s audience is looking for solutions, not just problems, in contrast to the “negative news cycle” that they see on traditional media.

“People are not waiting anymore — they don’t wait for institutions to do it, they don’t wait for the collectivity to do it,” he said. “It’s very inspiring to see someone who takes even a small action.”

At the same time, he doesn’t want Brut’s journalists to veer too heavily into advocacy or activism themselves: “We don’t do a call to action, we’re not activists, we don’t point a finger. We just shine a light on people who are trying to do something to change the world.”

In many ways, Brut seems to check off the same boxes (it aims to reach a millennial/Gen Z audience with short videos on Facebook, Instagram and Snapchat) that many U.S. digital media startups did before they started to struggle and consolidate over the past few years.

But Lacroix said the startup’s approach is working — not just in terms of reaching an audience, but also building a real business. Brut is already profitable in France, and it plans to be profitable in the U.S. within three years.

Asked whether he’s worried about relying on social platforms to reach his audience, Lacroix argued that even if you focus on publishing on your own website, you’re reliant on Google for traffic.

“For me, it’s not a problem of distribution, if you’re diversified enough,” he said. “It’s a problem of: What’s your business model? Why did Spotify explode from day one? They have a global DNA. It’s exactly the same for us.”

For example, Lacroix said that Brut’s audience is concerned about many of the same issues no matter what country they’re in. And the company is able to produce content for them in a relatively low-cost way, because it can shoot a video in French or English, then add subtitles in a variety of languages — most audiences won’t even notice because they’re watching on their phones, with the sound off.

To be clear, Brut hasn’t exactly been ignoring the U.S. market before this. The company said it has an audience of 30 million daily active viewers across the globe, including in the United States, and it opened an office in New York City a couple of years ago. By “launching” here, Brut means it’s hiring an advertising sales force to start monetizing that audience.

The company previously raised €10 million (approximately $11.1 million) from Kima Ventures, according to Crunchbase. The new funding was led by Red River West and blisce, with participation from Aryeh Bourkoff, Eric Zinterhofer and others.

“When deciding where to invest, we look for mission-driven companies whose values are aligned with our own,” said blisce founder and CEO Alexandre Mars in a statement. “Like blisce’s previous investments in Spotify, Pinterest and Bird, we believe that Brut’s unique global approach represents a special competitive advantage, as well as an understanding that business success and positive social impact are inextricably linked.”

Group Nine acquires PopSugar

Spotify launches a dedicated Kids app for Premium Family subscribers

Published October 30, 2019

In a move to boost family subscriptions to its app, Spotify this morning announced the launch of a dedicated Kids application which allows children three and up to listen to their own music, both online and offline, as well as explore playlists and recommendations picked by experts, and more. The music selection is also filtered so songs won’t have explicit content.

The launch is a first in the online music streaming space, where kids on parents’ music plans typically sign in through the same app — just with a different login. But Spotify believes children deserve their own space, where the music they listen to is available in an ad-free environment, where they won’t accidentally encounter lyrics that parents disapprove of, and where content is hand-curated by editors.

Spotify Kids, essentially, is a set of hand-picked playlists across categories.

Comp 2 Browse 2

The app includes categories like Movies & TV, top hits, Activities (bedtime, homework, playtime, etc.), genres, seasonal, Spotify Originals, artist/groups, and Stories.

The playlists are all programmed by human editors, not algorithms, and are chosen by way of a set of guidelines about what’s appropriate for children.

The editors, Spotify says, have backgrounds from some of the most well-known brands in the children’s entertainment business, including Nickelodeon, Disney, Discovery Kids, Universal Pictures, Public Service (Sweden), and BookBeat (a family and kids-oriented audio streaming service).

The new app isn’t just for the preschool set. Instead, it can grow with the kids as they get older — but still aren’t ready for the parents’ application yet.

Comp 1 Home 2

In the younger kids’ version, children can listen to things like singalongs, lullabies, and soundtracks aimed at little kids. Older users have access to tracks and playlists of their own, including some popular tracks, that are appropriate and relevant for their age group. Parents will select their child’s age group upon launch.

In time, Spotify will expand the app with more content — including stories, audiobooks, and podcasts — and build enhanced parental settings and controls that allow parents to customize the Kids app further.

The new app also looks nothing like the main app — it’s colorful and bright, and has a look and feel that varies by the kids’ age group. For example, the younger kids see artwork that’s softer and character-based, while older kids have a more detailed experience.

Kids 1920x733

“Spotify is committed to giving billions of fans the opportunity to enjoy and be inspired by music and stories and we’re proud that this commitment now includes the next generation of audio listeners,” said Spotify’s Chief Premium Business Officer Alex Norström. “We are excited to be expanding the Spotify Premium Family experience with a dedicated app just for our youngest fans. Spotify Kids is a personalized world bursting with sound, shape and color, where our young listeners can begin a lifelong love of music and stories.”

The launch of the Kids app follows Spotify’s surprise earnings success this week, where it beat Wall St. estimates with net income of 241 million euros ($267.34 million), or 36 cents per share. Analysts had expected a loss of 29 cents per share.

The company also added 5 million new subscribers in the quarter to reach 113 million paying premium subscribers — up 26 million from the year-ago quarter.

Today, a Spotify Premium plan costs slightly more than a regular Premium account ($14.99 vs. $9.99 in the U.S., respectively). But many parents often just share their account with the whole family — often ruining their recommendations and special features, like Spotify Wrapped, along the way. A Kids app is a good incentive to convince customers to upgrade, as it’s not only solving those problems but also giving kids a safer, more curated experience within the larger music ecosystem.

There’s another incentive for Spotify to separate out Kids’ listening into its own space: targeted advertising. While the Premium experience has typically been ad-free, a new product lets artists buy a full-screen ad about their new music release and show it to interested users, based on listening history — even if they’re Premium subscribers.

This isn’t the first move Spotify has made in recent months to better cater to families. The company this summer launched a dedicated streaming hub in partnership with Disney, where families could find favorite songs, playlists and soundtracks. It also added parental controls to Premium Family accounts soon after, and launched a special “family mix” with songs everyone can agree on.

Spotify Kids is initially available in beta, while Spotify works to refine the experience based on additional insights gained from use as well as parents‘ feedback. It requires a Premium Family plan to use.

The app is immediately available today in Ireland on iOS and Android, but is rolling out to all markets, the company says.

Field management software startup Workiz raises $5 million Series A

Published October 30, 2019

Workiz, a startup whose software helps field service professionals manage their work, said today it has raised $5 million in Series A funding. The funding was led by Magenta Venture Partners, with participation from returning investor Aleph. The company announced the launch of Workiz Voice, an Amazon Alexa-powered feature that allows the app to be controlled with voice commands, making it safer to use while field service workers are driving.

Magenta Venture Partners general partner Ran Levitzky will join Workiz’s board of directors. The Series A brings Workiz’s total funding so far to $7.3 million. The company says it grew 247% last year and CEO Adi Azaria told TechCrunch that the company currently has thousands of customers in the U.S. and Canada. Many are home or equipment maintenance companies, including locksmiths, garage door repair, junk removal, appliance repair and carpet cleaning businesses. The software has also been used by medical transport companies, including Trinity Air Medical, to manage highly time-sensitive delivery of organ donations to their recipients. The company targets field services businesses with fewer than 50 employees, but can scale up to organizations with many more technicians and franchises.

Workiz’ new funding is being used on its automation platform for field service workers and Workiz Voice, as well as hiring for its North American team and operations.

Workiz’s founders

The startup was founded in 2015 by Saar Kohanovitch, Idan Kadosh and Erez Marom. Kadosh and Marom worked as locksmiths for more than 15 years in San Diego, Calif. They were frustrated by the field service management software options available and reliance on pen, paper and Excel spreadsheets to manage their business. They also carried multiple cell phones, as most customer appointments were arranged by phone calls and they could not hide their personal numbers.

Workiz was created to give field service companies a full set of tools, including the ability to monitor interactions between technicians and customers, keep detailed records of client calls and texts, send clients reminders, track advertising spending and effectiveness and process credit card payments.

“At Workiz, we have a vision to transform tradespeople into business professionals, and the Workiz platform is able to successfully do so. While 75% of small businesses close within their first five years of business, businesses who are using Workiz are able to slash that number down to just 20%,” said Azaria.

About 52% of field services companies still rely on pen and paper to manage their businesses, presenting a growth opportunity for Workiz. To get them to switch, Workiz provides free help for onboarding, which can be completed in as little as one or two days. The software syncs with QuickBooks or CSV files.

The startup says Workiz Voice, which enables workers to look up job schedules, sort through leads, communicate with team members or clients and find directions to their next job, is the first feature of its kind on the market. It helps Workiz Voice differentiate from other field service management software like Jobber or HouseCall Pro.

In a press statement, Levitzky said “We are constantly on the lookout for exciting companies transforming industries, and Workiz ticked all of the boxes. The company’s approach levels the playing field so that businesses of all sizes can better secure and manage job opportunities, given the on-demand nature of the field service industry.”

Prosus Ventures leads $40M investment in Indian logistics startup ElasticRun

Published October 30, 2019

Millions of neighborhood stores that dot large and small cities, towns and villages in India and have proven tough to beat for e-commerce giants and super-chain retailers are at the center of a new play in the country. A score of e-commerce companies, offline retail chains and fintech startups are now racing to work with these mom and pop stores as they look to tap a massive untapped opportunity.

A Pune-based startup with an idea to build a logistics network using these kirana stores said today it has won the backing of a major international investor. Three-and-a-half-year-old ElasticRun said it has raised $40 million in a Series C financing round led by Prosus Ventures (formerly Naspers Ventures). Existing investors Avataar Ventures and Kalaari Capital also participated in the round.

The startup has raised $55.5 million to date, Sandeep Deshmukh, co-founder and CEO of ElasticRun, told TechCrunch in an interview.

Most of these kirana stores each day go through hours of down time — when the footfall is low and the business is slow. ElasticRun works with hundreds of thousands of these stores across 200 Indian cities to have them deliver goods to other kirana stores and consumers.

Supplying goods to these stores are FMCG (fast moving consumer goods) brands that are trying to reach the last mile in the nation. Nearly every top FMCG brand in the country today is a partner of ElasticRun, said Deshmukh.

Deshmukh, co-founder and CEO of ElasticRun, talking about the startup’s business at a recent conference

It’s a win-win scenario for every stakeholder, Deshmukh said. Stores are getting access to more goods than ever, and also getting the opportunity to increase their business in slow hours. And for brands and e-commerce companies, access to such a wide-reaching delivery pool has never been easier, he said.

Deshmukh, who previously worked at Amazon and helped the e-commerce company build its transportation network in India, said he and his other co-founders built ElasticRun because traditional logistics networks are beginning to show cracks.

India’s trucking system, for instance, has long been a laggard in India’s economy. A World Bank report five years ago noted that lorries in India spend about 60% of their time sitting idle.

Because there is a digital log of each transaction, Deshmukh said the startup has a good idea about the financial capacity of these kirana stores. This has enabled it to connect them with relevant financial partners to access working capital, he said.

Deshmukh said the startup will use the fresh capital to on-board more neighborhood stores and deepen its penetration in the country. ElasticRun is also working on new products to expand its offerings for brands and kirana stores and improving its analytics and machine learning algorithms to tackle larger scale.

“By working with the network of small stores across the country, we solve that problem while helping the store owners grow their businesses at the same time. In addition, offering a flexible logistics extension to consumer goods companies to directly reach these small retail shops is a huge advantage over traditional distribution networks,” he said.

In a statement, Ashutosh Sharma, head of Investments for India, Prosus Ventures, said, “ElasticRun is one of those rare businesses that identified a massive need in the market, matched it with a local solution paired with technology, for the benefit of all parties involved. Consumers get faster deliveries and greater choice of goods, store owners realize increased revenues and touchpoints with their customers, and consumer goods companies get better access and insight into their target audiences.”

Update: At an event organised by Prosus Ventures this evening, Deshmukh said while ElasticRun is focused on building solutions, in the future he may consider expanding to some Southeast Asian markets that are facing similar challenges.

Want a free Innovator pass to Disrupt Berlin 2019? Apply to volunteer

Published October 30, 2019

If your budget simply can’t manage a line item for a ticket to Disrupt Berlin 2019, we have exciting news for you. Volunteer for our work-exchange program and we’ll give you a free Innovator pass good for both days of the show (11-12 December). We have a limited number of volunteer positions, and applications close Thursday, 31 October.

Don’t wait — apply to our volunteer work-exchange and attend Disrupt Berlin for free.

It takes a lot of hands and a lot of work to produce a world-class tech event, and you’ll have a front-row seat to how it all gets done. You’ll also be a big part of making Disrupt an outstanding experience for all attendees.

We might ask you to wrangle speakers, register attendees, scan tickets, stuff goodie bags, assist with other marketing activities, direct attendees, place signage or something else entirely. You’ll work hard, but you’ll also have plenty of time to enjoy that Innovator pass access.

Ready for the fine print? Here’s what you need to know. The Disrupt Berlin volunteer dates are 10-12 December. To be considered, all volunteers must:

Be at least 18 years old
Submit an application by Thursday, 31 October
Attend a mandatory orientation training on Tuesday, 10 December at Arena Berlin
Be available for a total of 10 hours over the course of all three days; shifts range between 2 to 5 hours and may start as early as 6 a.m. or end as late as 11 p.m.
Provide your own travel, lodging and meals

We’ll assign volunteer schedules two-three weeks before the event, and we’ll notify you — whether we accept your application or not — by Wednesday, 6 November.

We keep dangling the free Innovator pass, and for good reason. With it, volunteers have access to the full Disrupt agenda: all stages — including the Startup Battlefield competition — exclusive video content access after the event ends, interactive workshops, more than 400 startups and sponsors in Startup Alley, networking events, the full attendee list via Disrupt Mobile App and CrunchMatch, the attendee networking platform.

As a volunteer at Disrupt Berlin 2019, you’ll see everything that goes into producing a large-scale tech event, meet great people and still have time to explore and network. Applications close on 31 October, so apply to volunteer today!

Is your company interested in sponsoring or exhibiting at Disrupt Berlin 2019? Contact our sponsorship sales team by filling out this form.

Let’s have a word about what3words with Clare Jones at Disrupt Berlin

Published October 30, 2019

Addresses are ambiguous, not precise enough or don’t even exist in some places. What3words wants to map the entire world and overhaul addresses three words at a time. That’s why I’m excited to announce that what3words Chief Commercial Officer Clare Jones is joining us at TechCrunch Disrupt Berlin.

The startup has divided the world in three-meter squares. Each square has been assigned three words. This way, it’s easy to read, easy to write and even easy to say. And more importantly, it’s unique.

And sometimes, simple ideas can be incredibly powerful. For instance, if you’re driving, it’s much faster to say three words to define an address on your navigation system than a full address.

It’s also more precise. If you’re heading to a huge building, you want to arrive at the entrance of the building, not on the other side. It’s incredibly frustrating when it happens — I nearly missed a train when a GPS navigation system led me to the wrong side of the tracks. This could be particularly useful for ride-hailing apps for instance, as they usually only let you enter an address.

And then there are countries that never had a good address system in the first place. For instance, Lonely Planet added what3words addresses to its Mongolia travel guide. It is much easier to read three words in a book and type them on your phone, instead of tapping GPS coordinates.

It also opens up a lot of new markets for e-commerce companies. In some countries, customers don’t have a good way to indicate where they live. An e-commerce website can add what3words support to add new delivery locations.

There are many other use cases. Emergency services, governments and humanitarian projects could also leverage what3words to improve communication and become more efficient. And I can’t wait to hear Clare Jones describe how people have been using what3words.

Buy your ticket to Disrupt Berlin to listen to this discussion — and many others. The conference will take place December 11-12.

In addition to panels and fireside chats, like this one, new startups will participate in the Startup Battlefield to compete for the highly coveted Battlefield Cup.

what3words is the world’s first addressing system designed for voice – every 3m x 3m square in the world has been assigned an address made of just three words from the dictionary. These 3 word addresses can be used to route cars or drones, used as an address when ordering online, or simply given as a meeting point for a picnic in the park. what3words is used in 170 countries and is being adopted by governments all around the world as an official addressing system. Its investors include Daimler, Intel Capital, Aramex and Deutsche Bahn.

Clare is the Chief Commercial Officer of what3words; prior to this, her background was in the development and growth of social enterprises and in impact investment. Clare was featured in the 2019 Forbes 30 under 30 list for technology and is involved with London companies tackling social/environmental challenges. Clare also volunteers with the Streetlink project, doing health outreach work with vulnerable women in South London.