Telenor Jumps Into Ad Tech, Acquires Tapad For $360M

 Verizon isn’t the only carrier that wants to ramp up in ad tech to complement (and offset) its legacy business. Today, Norway-based Telenor announced that it has acquired Tapad, a New York-based cross-device retargeting startup co-founded by two Norwegians, Are Traasdahl and Dag Liodden, for $360 million “on a debt and cash-free basis.”
The price covers 95% of the… Read More

Powered by WPeMatico