Spotify seeks more personalized playlists after Discover Weekly finds 40M users

Published May 25, 2016

light-vs-right Apple Music, Tidal and, until recently, Spotify, failed at music discovery because they stuck to a blog-style format. But Spotify has cracked the code with a Facebook News Feed-style personalized, frequently updated playlist called Discover Weekly. Spotify now says the playlists have seen 40 million unique users since launching last July, and 5 billion tracks streamed. Read More