Facebook tests ad breaks in all types of videos, giving creators a 55% cut

Published February 23, 2017

Facebook today announced it has begun testing ad breaks that interrupt on-demand video, using a small set of partners who will earn a 55 percent ad revenue share while Facebook keeps 45 percent. That could change the way creators make video content so they tease viewers enough to sit through the ads, while luring more producers to Facebook. On-demand video publishers will get to select where… Read More