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Postman, a five-year-old startup that is attempting to simplify development, tests and management of APIs through its platform, has raised $50 million in a new round to scale its business.
The Series B for the startup, which began its journey in India, was led by CRV and included participation from existing investor Nexus Venture Partners . The startup, with offices in India and San Francisco, closed its Series A financing round four years ago and has raised $58 million to date.
Postman offers a development environment which a developer or a firm could use to build, publish, document, design, monitor, test and debug their APIs. Postman, like some other startups such as RapidAPI, also maintains a marketplace to offer APIs for quick integration with other popular services.
The startup was co-founded by Abhinav Asthana, a former intern at Yahoo . Asthana was frustrated with how APIs were an afterthought for many developers, as they usually got around to building them in the eleventh hour. Additionally, developers were relying on their own workflows and there was no organized platform that could be used by many, he explained in an interview with TechCrunch.
Even big software firms have not looked into this space yet, and many have instead become a customer of Postman. “We are solving a fundamental problem for the technology landscape. Big companies tend to be slower as they have many other things on their plate,” said Asthana.
Five years later, Postman has grown significantly. More than 7 million users and 300,000 companies, including Microsoft, Twitter, Best Buy, AMC Theaters, PayPal, Shopify, BigCommerce and DocuSign today use Postman’s platform.
The modern software development relies heavily on APIs as more businesses begin to talk with one another. According to research firm Gartner, more than 65% of global infrastructure service providers’ revenue will be generated through services enabled by APIs by 2023, up from 15% in 2018.
Asthana said Postman intends to use the fresh capital to scale its startup, products and grow its team. “We are scaling rapidly across all dimensions. There are many use cases that we still want to address over the coming months. We will also experiment with sales and invest in improving user experience,” he added.
Postman offers some of its services in limited capacity for free to users. For the rest, it charges between $8 to $18 per user to its customers. That’s how the company generates revenue. Asthana declined to share the financial performance of the startup, but said its customer base was “growing phenomenally.”
Postman said CRV general partner Devdutt Yellurkar has joined its board of directors.
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Exercise tech company Peloton filed confidentially for IPO this week, and already the big question is whether their last private valuation at $4 billion might be too rich for the appetites of public market investors. Here’s a breakdown of the pros and cons leading up to the as-yet revealed market debut date.
The biggest thing to pay attention to when it comes time for Peloton to actually pull back the curtains and provide some more detailed info about its customers in its S-1. To date, all we really know is that Peloton has “more than 1 million users,” and that’s including both users of its hardware and subscribers to its software.
The mix is important – how many of these are actually generating recurring revenue (vs. one-time hardware sales) will be a key gauge. MRR is probably going to be more important to prospective investors when compared with single-purchases of Peloton’s hardware, even with its premium pricing of around $2,000 for the bike and about $4,000 for the treadmill. Peloton CEO John Foley even said last year that bike sales went up when the startup increased prices.
Hardware numbers are not entirely distinct from subscriber revenue, however: Per month pricing is actually higher with Peloton’s hardware than without, at $39 per month with either the treadmill or the bike, and $19.49 per month for just the digital subscription for iOS, Android and web on its own.
That makes sense when you consider that its classes are mostly tailored to this, and that it can create new content from its live classes which occur in person in New York, and then are recast on-demand to its users (which is a low-cost production and distribution model for content that always feels fresh to users).
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Twitter has just announced it has picked up London-based Fabula AI. The deep learning startup has been developing technology to try to identify online disinformation by looking at patterns in how fake stuff vs genuine news spreads online — making it an obvious fit for the rumor-riled social network.
Social media giants remain under increasing political pressure to get a handle on online disinformation to ensure that manipulative messages don’t, for example, get a free pass to fiddle with democratic processes.
Twitter says the acquisition of Fabula will help it build out its internal machine learning capabilities — writing that the UK startup’s “world-class team of machine learning researchers” will feed an internal research group it’s building out, led by Sandeep Pandey, its head of ML/AI engineering.
This research group will focus on “a few key strategic areas such as natural language processing, reinforcement learning, ML ethics, recommendation systems, and graph deep learning” — now with Fabula co-founder and chief scientist, Michael Bronstein, as a leading light within it.
Bronstein is chair in machine learning & pattern recognition at Imperial College, London — a position he will remain while leading graph deep learning research at Twitter.
Fabula’s chief technologist, Federico Monti — another co-founder, who began the collaboration that underpin’s the patented technology with Bronstein while at the University of Lugano, Switzerland — is also joining Twitter.
“We are really excited to join the ML research team at Twitter, and work together to grow their team and capabilities. Specifically, we are looking forward to applying our graph deep learning techniques to improving the health of the conversation across the service,” said Bronstein in a statement.
“This strategic investment in graph deep learning research, technology and talent will be a key driver as we work to help people feel safe on Twitter and help them see relevant information,” Twitter added. “Specifically, by studying and understanding the Twitter graph, comprised of the millions of Tweets, Retweets and Likes shared on Twitter every day, we will be able to improve the health of the conversation, as well as products including the timeline, recommendations, the explore tab and the onboarding experience.”
Terms of the acquisition have not been disclosed.
We covered Fabula’s technology and business plan back in February when it announced its “new class” of machine learning algorithms for detecting what it colloquially badged ‘fake news’.
Its approach to the problem of online disinformation looks at how it spreads on social networks — and therefore who is spreading it — rather than focusing on the content itself, as some other approaches do.
Fabula has patented algorithms that use the emergent field of “Geometric Deep Learning” to detect online disinformation — where the datasets in question are so large and complex that traditional machine learning techniques struggle to find purchase. Which does really sound like a patent designed with big tech in mind.
Fabula likens how ‘fake news’ spreads on social media vs real news as akin to “a very simplified model of how a disease spreads on the network”.
One advantage of the approach is it looks to be language agnostic (at least barring any cultural differences which might also impact how fake news spread).
Back in February the startup told us it was aiming to build an open, decentralised “truth-risk scoring platform” — akin to a credit referencing agency, just focused on content not cash.
It’s not clear from Twitter’s blog post whether the core technologies it will be acquiring with Fabula will now stay locked up within its internal research department — or be shared more widely, to help other platforms grappling with online disinformation challenges.
The startup had intended to offer an API for platforms and publishers later this year.
But of course building a platform is a major undertaking. And, in the meanwhile, Twitter — with its pressing need to better understand the stuff its network spreads — came calling.
A source close to the matter told us that Fabula’s founders decided that selling to Twitter instead of pushing for momentum behind a vision of a decentralized, open platform because the exit offered them more opportunity to have “real and deep impact, at scale”.
Though it is also still not certain what Twitter will end up doing with the technology it’s acquiring. And it at least remains possible that Twitter could choose to make it made open across platforms.
“That’ll be for the team to figure out with Twitter down the line,” our source added.
A spokesman for Twitter did not respond directly when we asked about its plans for the patented technology but he told us: “There’s more to come on how we will integrate Fabula’s technology where it makes sense to strengthen our systems and operations in the coming months. It will likely take us some time to be able to integrate their graph deep learning algorithms into our ML platform. We’re bringing Fabula in for the team, tech and mission, which are all aligned with our top priority: Health.”
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Mark Suster of Upfront Ventures bonded with Trevor O’Brien in prison. The pair, Suster was quick to clarify, were on site at a correctional facility in 2017 to teach inmates about entrepreneurship as part of a workshop hosted by Defy Ventures, a nonprofit organization focused on addressing the issue of mass incarceration.
They hit it off, sharing perspectives on life and work, Suster recounted to TechCrunch. So when O’Brien, a former director of product management at Twitter, mentioned he was in the early days of building a startup, Suster listened.
Less than two years later, O’Brien is ready to talk about the idea that captured the attention of the Bird, FabFitFun and Ring investor. It’s called Projector.
It’s the brainchild of a product veteran (O’Brien) and a gaming industry engineer turned Twitter’s vice president of engineering (Projector co-founder Jeremy Gordon), a combination that has given way to an experiential and well-designed platform. Projector is browser-based, real-time collaborative design software tailored for creative teams that feels and looks like a mix of PowerPoint, Google Docs and Instagram . Though it’s still months away from a full-scale public launch, the team recently began inviting potential users to test the product for bugs.
“We want to reimagine visual communication in the workplace by building these easier to use tools and giving creative powers to the non-designers who have great stories to tell and who want to make a difference,” O’Brien told TechCrunch. “They want change to happen and they need to be empowered with the right kinds of tools.”
Today, Projector is a lean team of 13 employees based in downtown San Francisco. They’ve kept quiet since late 2016 despite closing two rounds of venture capital funding. The first, a $4 million seed round, was led by Upfront’s Suster, as you may have guessed. The second, a $9 million Series A, was led by Mayfield in 2018. Hunter Walk of Homebrew, Jess Verrilli of #Angels and Nancy Duarte of Duarte, Inc. are also investors in the business, among others.
O’Brien leads Projector as chief executive officer alongside co-founder and chief technology officer Gordon. Years ago, O’Brien was pursuing a PhD in computer graphics and information visualization at Brown University when he was recruited to Google’s competitive associate product manager program. He dropped out of Brown and began a career in tech that would include stints at YouTube, Twitter, Coda and, finally, his very own business.
O’Brien and Gordon crossed paths at Twitter in 2013 and quickly realized a shared history in the gaming industry. O’Brien had spent one year as an engineer at a games startup called Mad Doc Software, while Gordon had served as the chief technology officer at Sega Studios. Gordon left Twitter in 2014 and joined Redpoint Ventures as an entrepreneur-in-residence before O’Brien pitched him on an idea that would become Projector.
Projector co-founders Jeremy Gordon (left), Twitter’s former vice president of engineering, and Trevor O’Brien, Twitter’s former director of product management
“We knew we wanted to create a creative platform but we didn’t want to create another creative platform for purely self-expression, we wanted to do something that was a bit more purposeful,” O’Brien said. “At the end of the day, we just wanted to see good ideas succeed. And with all of those good ideas, succeeding typically starts with them being presented well to their audience.”
Initially, Projector is targeting employees within creative organizations and marketing firms, who are frequently tasked with creating visually compelling presentations. The tool suite is free for now and will be until it’s been sufficiently tested for bugs and has fully found its footing. O’Brien says he’s not sure just yet how the team will monetize Projector, but predicts they’ll adopt Slack’s per user monthly subscription pricing model.
As original and user-friendly as it may be, Projector is up against great competition right out of the gate. In the startup landscape, it’s got Canva, a graphic design platform valued at $2.5 billion earlier this week with a $70 million financing. On the old-guard, it’s got Adobe, which sells a widely used suite of visual communication and graphic design tools. Not to mention Prezi, Figma and, of course, Microsoft’s PowerPoint, which is total crap but still used by millions of people.
“There are many tools scratching at the surface, but there’s not one visual communications tool that wins them all,” Suster said of his investment in Projector.
Projector is still in its very early days. The company currently has just two integrations: Unsplash for free stock images and Giphy for GIFs. O’Brien would eventually like to incorporate iconography, typography and sound to liven up Projector’s visual presentation capabilities.
The ultimate goal, aside from generally improving workplace storytelling, is to make crafting presentations fun, because shouldn’t a corporate slideshow or even a startup’s pitch be as entertaining as scrolling through your Instagram feed?
“We wanted to try to create something that doesn’t feel like work,” O’Brien said.
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Twitter is finally modernizing its core APIs after seven years of stagnation, and it wants early feedback from developers. That’s why today it’s launching Twitter Developer Labs, which app makers can sign up for to experiment with pre-release beta APIs. First up will be re-engineered versions of GET /Tweets and GET /Users APIs. The first functional changes will come next, including real-time streaming access to the Twitter firehose with the expansion of tweet filtering plus impressions and engagement metrics that were previously only available in its expensive enterprise API tiers. Twitter will also be adding newer features like Polls to the API.
Giving developers longer lead-times and more of a voice when it comes to rebuilding its APIs could help Twitter get more app makers paying for its premium API ($339 to $2,899 per month for just one specific API) and enterprise API tiers (even more expensive). It might also stimulate the creation of dev-made analytics, measurement and ads businesses that convince brands to spend more money on Twitter marketing. The Labs program and the first API endpoint changes will roll out in the coming weeks. To join, people can sign up for developer accounts, join an email list for updates on the Labs site, follow the TwitterDev account and start providing feedback.
Twitter’s data and enterprise solutions product manager Ian Cairns acknowledged some of the whiplash Twitter has put developers through in the past, rapidly changing strategies and restricting rate limits in ways that made developers’ businesses unsustainable. For example, last year a change broke many third-party Twitter reading clients. “There are certainly times over the years when the ways in which we’ve managed our APIS . . . have changed and we know some of those have changed in ways that have been disruptive to developers. What we’re doing with the Twitter Developer Labs program is focusing on trying to use that as a vehicle to build trust and make sure we’re having a two-way conversation and that the voice of the people who use our platform the most are driving the future.”
Twitter’s main API hasn’t been overhauled since its release in August 2012, despite a bunch of progress on enterprise and ads APIs in the meantime. The advantage of that is that the old API was optimized for backwards compatibility so developers didn’t have to constantly update their apps, allowing old utilities to survive. But that also prohibited integrating some newer features like Polls. Twitter plans to move to a more regular versioning system where breaking changes are communicated far enough in advance for developers to adapt.
More recently, Twitter announced a streamlining of its APIs that also instituted the paid tiers in 2017. But last year it broke Twitter clients and sold its Fabric developer toolset to Google as part of cost-cutting measures that previously spelled the demise of Vine. And this year, Twitter has made moves to crack down on API abuse for spamming and services for buying followers. That comes after the Cambridge Analytica scandal rocked confidence in developer platforms and forced their owners to limit functionality in order to preserve safety and privacy.
Developer Labs will serve as the nerdy brother of the new “twttr” beta consumer app that launched in March to let people try out potential changes to how replies and the feed work. Twitter writes that “Our initial focus in Labs will be on developers who work with conversational data, including academics and researchers who study and explore what’s happening on Twitter, and social listening and analytics companies that build products for other businesses.”
Twitter’s relationship with developers has always been rocky, in large part due to lack of communication. If a developer builds something, and then Twitter either messes it up with API changes or builds a similar feature itself, it can cost a ton in wasted engineering effort. If Labs opens a clearer dialogue with developers, Twitter could count them as allies instead of PR liabilities.
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Extra Crunch offers members the opportunity to tune into conference calls led and moderated by the TechCrunch writers you read every day. Last week, TechCrunch’s Anthony Ha gave us his recap of the TED2019 conference and offered key takeaways from the most interesting talks and provocative ideas shared at the event.
Under the theme, “Bigger Than Us,” the conference featured talks, Q&As and presentations from a wide array of high-profile speakers, including an appearance from Twitter CEO Jack Dorsey, which was the talk of the week. Anthony dives deeper into the questions raised in his onstage interview that kept popping up: How has social media warped our democracy? How can the big online platforms fight back against abuse and misinformation? And what is the internet good for, anyway?
“…So I would suggest that probably five years ago, the way that we wrote about a lot of these tech companies was too positive and they weren’t as good as we made them sound. Now the pendulum has swung all the way in the other direction, where they’re probably not as bad we make them sound…
…At TED, you’d see the more traditional TED talks about, “Let’s talk about the magic of finding community in the internet.” There were several versions of that talk this year. Some of them very good, but now you have to have that conversation with the acknowledgement that there’s much that is terrible on the internet.”
Image via Ryan Lash / TED
Anthony also digs into what really differentiates the TED conference from other tech events, what types of people did and should attend the event, and even how he managed to get kicked out of the theater for typing too loud.
For access to the full transcription and the call audio, and for the opportunity to participate in future conference calls, become a member of Extra Crunch. Learn more and try it for free.
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On the one hand, you’ve got Twitter CEO Jack Dorsey lamenting the “like” button’s existence, and threatening to just kill the thing off entirely for incentivizing the wrong kind of behavior. On the other hand, you have twttr — Twitter’s prototype app where the company is testing new concepts including, most recently, a way to make liking tweets even easier than before.
Confused about Twitter’s product direction? Apparently, so is the company.
In the latest version of the twttr prototype, released on Thursday, users are now able to swipe right to left on any tweet in order to “like” it. Previously, this gesture only worked on tweets in conversation threads, where the engagement buttons had been hidden. With the change, however, the swipe works anywhere — including the Home timeline, the Notifications tab, your Profile page, or even within Twitter Search results. In other words, it becomes a more universal gesture.
You like their Tweets. Swipe right and really show them. No seriously, you can now swipe right on any Tweet on twttr to like it on your Home timeline, notifications tab, profile page, or search results.
— Twitter Support (@TwitterSupport) April 25, 2019
This makes sense because once you got used to swiping right, it was confusing that the gesture didn’t work in some places, but did in others. Still, it’s odd to see the company doubling down on making “likes” easier to use — and even rolling out a feature that could increase user engagement with the “Like” button — given Jack Dorsey’s repeated comments about his distaste for “likes” and the conversations around the button’s removal.
Of course, twttr is not supposed to be Dorsey’s vision. Instead, it’s meant to be a new experiment in product development, where users and Twitter’s product teams work together, in the open, to develop, test, and then one day officially launch new features for Twitter.
For the time being, the app is largely focused on redesigning conversation threads. On Twitter today, these get long and unwieldy, and it’s not always clear who’s talking to who. On twttr, however, threads are nested with a thin line connecting the various posts.
The app is also rolling out other, smaller tweaks like labels on tweets within conversations that highlight the original “Author’s” replies, or if a post comes from someone you’re “following.”
And, of course, twttr introduced the “swipe to like” gesture.
While it’s one thing to want to collaborate more directly with the community, it seems strange that twttr is rolling out a feature designed to increase — not decrease — engagement with “likes” at this point in time.
Last August, for example, Dorsey said he wanted to redesign key elements of the social network, including the “like” button and the way Twitter displays follower counts.
“The most important thing that we can do is we look at the incentives that we’re building into our product,” Dorsey had said at the time. “Because they do express a point of view of what we want people to do — and I don’t think they are correct anymore.”
Soon after, at an industry event in October 2018, Dorsey again noted how the “like” button sends the wrong kind of message.
“Right now we have a big ‘like’ button with a heart on it, and we’re incentivizing people to want to drive that up,” said Dorsey. “We have a follower count that was bolded because it felt good twelve years ago, but that’s what people see us saying: that should go up. Is that the right thing?,” he wondered.
Short story on “like.” We’ve been open that we’re considering it. Jack even mentioned it in front of the US Congress. There’s no timeline. It’s not happening “soon.” https://t.co/jXBmkudWYv
— Brandon Borrman (@bborrman) October 29, 2018
While these comments may have seemed like a little navel-gazing over Twitter’s past, a Telegraph report about the “like” button’s removal quickly caught fire. It claimed Dorsey had said the “like” button was going to go away entirely, which caused so much user backlash that Twitter comms had to respond. The company said the idea has been discussed, but it wasn’t something happening “soon.” (See above tweet).
Arguably, the “like” button is appreciated by Twitter’s user base, so it’s not surprising that a gesture that could increase its usage would become something that gets tried out in the community-led twttr prototype app. It’s worth noting, however, how remarkably different the development process is when it’s about what Twitter’s users want, not the CEO.
Hmmm.
Hey, twttr team? Maybe we can get that “edit” button now?
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Quotes from articles are much more eye-catching than links on Twitter, so the social giant is scooping up the team behind highlight-sharing app Highly. This talent could help Twitter build its own version of Highly or develop other ways to excerpt the best content from websites and get it into the timeline.
Twitter confirmed to TechCrunch that the deal was an acqui-hire, and a spokesperson provided this statement: “We are excited to welcome the Highly team to Twitter. Their expertise will accelerate our product and design thinking around making Twitter more conversational.” We’ve asked about what data portability options Highly will offer.
Highly will shut down its iOS and Slack app on April 26th, though it promises that “No highlights will be harmed.” It’s also making its paid “Crowd Control” for private highlight sharing plus Highly For Teams free in the meantime.
“Social highlights can make sharing stories online feel personal, efficient and alive — like retelling a story to a friend, over coffee. They give people shared context and spark meaningful conversations,” the Highly team writes.
Quotes can make the difference between someone breezing past a link they don’t want to leave Twitter to explore, and getting a peek at what’s smart about an article so they know if it’s worth diving deeper. Many people use OneShot to generate Twitter-formatted screenshots of posts. But Highly lets you just rub your finger over text to turn it into an image with a link back to the article for easy tweeting. You could also search an archive of your past highlights, and follow curators who spot the best quotes. Its browser extensions and native app let you highlight from wherever you read.
Get Highly before Twitter shuts down its appshttps://t.co/3yLbfWW25l pic.twitter.com/xAEMG7oJai
— Josh Constine (@JoshConstine) April 17, 2019
“Sharing highlights, not headlines — sharing thinking instead of lazily linking — helps spark the kind of conversation that leaves participants and observers alike a bit better off than they started. We’d like to see more of this,” the Highly teams writes. That’s why it’s joining Twitter to work on improving conversation health. Founded in 2014, Highly had raised a seed round in 2017.
Twitter’s shift to algorithmic ranking of the timeline means every tweet has to compete to be seen. Blasting out links that are a chore to open and read can lead to low engagement, causing Twitter to show it to fewer people. Tools like Highly can give tweeters a leg up. And if Twitter can build these tools right into its service, it could allow more people to create appealing tweets so they actually feel heard.
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Jumbo could be a nightmare for the tech giants, but a savior for the victims of their shady privacy practices.
Jumbo saves you hours as well as embarrassment by automatically adjusting 30 Facebook privacy settings to give you more protection, and by deleting your old tweets after saving them to your phone. It can even erase your Google Search and Amazon Alexa history, with clean-up features for Instagram and Tinder in the works.
The startup emerges from stealth today to launch its Jumbo privacy assistant app on iPhone (Android coming soon). What could take a ton of time and research to do manually can be properly handled by Jumbo with a few taps.
The question is whether tech’s biggest companies will allow Jumbo to operate, or squash its access. Facebook, Twitter and the rest really should have built features like Jumbo’s themselves or made them easier to use, since they could boost people’s confidence and perception that might increase usage of their apps. But since their business models often rely on gathering and exploiting as much of your data as possible, and squeezing engagement from more widely visible content, the giants are incentivized to find excuses to block Jumbo.
“Privacy is something that people want, but at the same time it just takes too much time for you and me to act on it,” explains Jumbo founder Pierre Valade, who formerly built beloved high-design calendar app Sunrise that he sold to Microsoft in 2015. “So you’re left with two options: you can leave Facebook, or do nothing.”
Jumbo makes it easy enough for even the lazy to protect themselves. “I’ve used Jumbo to clean my full Twitter, and my personal feeling is: I feel lighter. On Facebook, Jumbo changed my privacy settings, and I feel safer.” Inspired by the Cambridge Analytica scandal, he believes the platforms have lost the right to steward so much of our data.
Valade’s Sunrise pedigree and plan to follow Dropbox’s bottom-up freemium strategy by launching premium subscription and enterprise features has already attracted investors to Jumbo. It’s raised a $3.5 million seed round led by Thrive Capital’s Josh Miller and Nextview Ventures’ Rob Go, who “both believe that privacy is a fundamental human right,” Valade notes. Miller sold his link-sharing app Branch to Facebook in 2014, so his investment shows those with inside knowledge see a need for Jumbo. Valade’s six-person team in New York will use the money to develop new features and try to start a privacy moment.
First let’s look at Jumbo’s Facebook settings fixes. The app asks that you punch in your username and password through a mini-browser open to Facebook instead of using the traditional Facebook Connect feature. That immediately might get Jumbo blocked, and we’ve asked Facebook if it will be allowed. Then Jumbo can adjust your privacy settings to Weak, Medium, or Strong controls, though it never makes any privacy settings looser if you’ve already tightened them.
Valade details that since there are no APIs for changing Facebook settings, Jumbo will “act as ‘you’ on Facebook’s website and tap on the buttons, as a script, to make the changes you asked Jumbo to do for you.” He says he hopes Facebook makes an API for this, though it’s more likely to see his script as against policies.
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For example, Jumbo can change who can look you up using your phone number to Strong – Friends only, Medium – Friends of friends, or Weak – Jumbo doesn’t change the setting. Sometimes it takes a stronger stance. For the ability to show you ads based on contact info that advertisers have uploaded, both the Strong and Medium settings hide all ads of this type, while Weak keeps the setting as is.
The full list of what Jumbo can adjust includes Who can see your future posts?, Who can see the people?, Pages and lists you follow, Who can see your friends list?, Who can see your sexual preference?, Do you want Facebook to be able to recognize you in photos and videos?, Who can post on your timeline?, and Review tags people add to your posts the tags appear on Facebook? The full list can be found here.
For Twitter, you can choose if you want to remove all tweets ever, or that are older than a day, week, month (recommended), or three months. Jumbo never sees the data, as everything is processed locally on your phone. Before deleting the tweets, it archives them to a Memories tab of its app. Unfortunately, there’s currently no way to export the tweets from there, but Jumbo is building Dropbox and iCloud connectivity soon, which will work retroactively to download your tweets. Twitter’s API limits mean it can only erase 3,200 tweets of yours every few days, so prolific tweeters may require several rounds.
Its other integrations are more straightforward. On Google, it deletes your search history. For Alexa, it deletes the voice recordings stored by Amazon. Next it wants to build a way to clean out your old Instagram photos and videos, and your old Tinder matches and chat threads.
Across the board, Jumbo is designed to never see any of your data. “There isn’t a server-side component that we own that processes your data in the cloud,” Valade says. Instead, everything is processed locally on your phone. That means, in theory, you don’t have to trust Jumbo with your data, just to properly alter what’s out there. The startup plans to open source some of its stack to prove it isn’t spying on you.
While there are other apps that can clean your tweets, nothing else is designed to be a full-fledged privacy assistant. Perhaps it’s a bit of idealism to think these tech giants will permit Jumbo to run as intended. Valade says he hopes if there’s enough user support, the privacy backlash would be too big if the tech giants blocked Jumbo. “If the social network blocks us, we will disable the integration in Jumbo until we can find a solution to make them work again.”
But even if it does get nixed by the platforms, Jumbo will have started a crucial conversation about how privacy should be handled offline. We’ve left control over privacy defaults to companies that earn money when we’re less protected. Now it’s time for that control to shift to the hands of the user.
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To prevent its own Cambridge Analytica moment and make sure it’s getting paid for its data, Twitter will audit developers using its APIs. Starting June 19th, Twitter will require developers of any app that calls recent tweets from or mentions a user more than 100,000 times per day to submit their app for review.
If a developer proves they have a legitimate consumer use case, like running a third-party Twitter client or doing research, they’ll be granted free access to the API at the same rate they have today. If they primarily use the data to serve business customers as a B2B tool, like for customer service or social media monitoring, they’ll have to pay to enter a commercial licensing agreement with Twitter with a custom price based on usage. Twitter refused to even specify the range those prices fall into, which won’t win it any extra trust.
Developers found to be breaking Twitter’s policies will be booted from the platform, while those that don’t submit for review will be capped at 100,000 requests per day for the user timeline and mentions APIs. Twitter says it suspended 162,000 apps in the second half of 2018, showing it’s willing to play hardball with developers that endanger its ecosystem.
The goal is “ensuring that our platform is safe and promoting the privacy and safety of our users, and providing a level playing field commercially,” Twitter’s head of site integrity Yoel Roth tells me. “We’re fundamentally different than other platforms that have APIs since almost everything that happens on our service is public. That doesn’t mean we don’t have a deep responsibility to our users.”
This is the second big platform safety move Twitter has made after last year requiring all new developers who sign up to have their use cases reviewed, and get white-listed if they publish more content to Twitter than a normal person could. But that still left all the old developers without proper oversight, which will change in June.
In the past, Twitter has thrashed developers with whiplash by suddenly changing its API policies. That led apps to break, businesses to fold and a perception of Twitter as an unreliable or even hostile place for developers to build. This time, Twitter is giving developers a three-month heads-up to minimize surprise and problems. At a time when developers are becoming increasingly suspicious of Facebook, treating them better so they keep building bonus experiences is a smart move for Twitter.
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