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Twitter Officially Launches Its Mobile Ads Manager
Twitter today officially announced the launch of its new mobile Ads Manager, which allows users of Twitter’s smartphone applications to track their ad campaigns’ performance – including their impressions, engagements, spend, cost per engagement, and engagement rate – while on the go. The button was recently spotted in the wild, ahead of a formal announcement from… Read More
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Twitter Board Says It Will Only Consider CEO Candidates “Willing To Make A Full-Time Commitment To Twitter”
Twitter’s board of directors gave a brief update to its search for a new CEO, saying it would only consider candidates “who are in a position to make a full-time commitment to Twitter.” This seems like a relatively obvious statement for a CEO candidate running a company like Twitter but, at the same time, seems a little bit like a nod at the current — and potential… Read More
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Twitter Gets More Shoppable With Product Pages And Collections
Twitter just announced new capabilities that it says “make it easier to discover products and places.” The company has been moving into e-commerce and rolled out a Buy button last fall. However, a single tweet may not be the best way to sell a product, especially if you don’t know much about it, so Twitter says it’s starting to create pages around some products to… Read More
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Lightning Is Twitter’s Plan To Be ‘Event Central’ For Users And Non-Users Alike
Twitter’s plan to expand its reach doesn’t require that it also grow its user base, something which it has not done at a pace investors have found satisfactory since going public in 2013. A new report from BuzzFeed’s Mat Honan details ‘Project Lightning,’ a new initiative at the company that’s designed to reach both logged in and non-member audiences,… Read More
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Dick Costolo Dances Around The Question Of Who Will Lead Twitter Next
Dick Costolo stepped down as Twitter’s CEO last week, and since then theories about who will lead Twitter next have flown throughout the Internet. Costolo, on stage at the Bloomberg Tech conference, still didn’t have a good answer about who would be running Twitter next — and emphasized that there is an active search for a new CEO. He announced he would be stepping down as… Read More
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Twitter Now Autoplays Video And GIFs
Twitter has introduced auto-playing video and animated GIFs to its official timelines in both the iOS application and on the web, with support for the feature coming to the Android app soon. The feature means that you’ll see native video uploaded directly to Twitter, Vines and GIFs uploaded to the service playback instantly as you scroll – similar to how video works on Facebook.… Read More
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Twitter Expands Its “Experiments” Beta Testing Program To iOS
In 2013, Twitter launched a beta testing program for Android which allows users to try out new builds of the Twitter application as well as test experimental features ahead of a public release. That program has now made its way to iOS users, Twitter confirms to TechCrunch after we received reports from several users who were being asked to join via a message displayed in their Twitter app. Read More
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Periscope Surfaces On Android
Periscope, Twitter’s live streaming video app, has arrived on Android. After a debut on iOS early this year, the company’s Android app development under former Twitter for Android developer Sara Haider went full-steam on bringing Periscope to Google’s mobile OS. The Android version has all the functionality of the iOS version, but with some new perks, including a “return… Read More
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Domino’s Tweet-To-Order System Isn’t As Great As It Sounds
Ordering pizza by tweeting an emoji of slice to Domino’s is not as fun as it sounds. In case you missed it, in a marketing stunt expansion of its “Anyware” program, Domino’s announced earlier this month that it would soon roll out a “tweet-to-order” system that would allow anyone on Twitter to simply tweet the pizza emoji to the @dominos Twitter account to… Read More
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The Apple Watch Is A Great Event Assistant
This past week’s Disrupt NY 2015 conference was my first opportunity to use the Apple Watch at a multi-day event, and considering Disrupt is always essentially a non-stop workfest for us here at TC, from morning well into night, it’d be hard to find a better real-world test case to see how the Apple Watch performs in this type of setting. In short, events throw into bas-relief… Read More
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