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Twitter And Vine Choose Hearts Over Stars And Smileys

hearts-for-stars1 Twitter’s making changes and nothing is sacred. Today’s change, while not as dramatic as making tweets editable or more than 140 characters, is definitely something that you’ll notice. The stars are out. So is the word they represent…”favorite.” In? Hearts. And the word “like.” Vine’s getting hearts, too, so the smiley faces are out.… Read More

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Twitter Hopes To Appeal To A Younger Crowd With This New Fast-Paced TV Commercial

Screen Shot 2015-10-27 at 5.17.53 PM During Twitter’s Q3 earnings call, CEO Jack Dorsey let us know that the company would be running a new TV commercial during the World Series.
As The Verge points out, this commercial was done by the same group that did Apple’s 1984 campaign. While it’s not the first commercial by Twitter, it does look like the beginnings of an actual “campaign.” Twitter’s… Read More

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Dorsey: “Twitter Is Getting Easier To Use Every Single Week,” TV Ad To Premiere During World Series

jack dorsey During Twitter’s Q3 earnings call, CEO Jack Dorsey was joined by COO Adam Bain and CFO Anthony Noto. The call was broadcasted live on Periscope for the second straight time. Growth didn’t appease Wall Street, but it’s early days for some of Twitter’s latest product changes, including Moments and Polls. The company continues to tout the over billion people who are… Read More

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Twitter Sputters To 320M Monthly Active Users, Stock Drops Over 10% After Hours

twitter project glacier The all-important topic for Twitter, and the one that Wall Street is eyeing the closest, is whether the company can scrounge up some new users to join the service. Yep, growth. This quarter last year, the company reported 284 million monthly active users. Wasn’t pretty. Last quarter the company reported 316 million active users to which then-interim-CEO Jack Dorsey said “we are… Read More

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Does Wall Street Like What It’s Hearing From Twitter (Again)?

twitter-up This has been quite a few past couple of weeks for Twitter, with a new CEO, a renewed double-down promise to developers, love to its employees (after some “tough love” by way of layoffs), Ballmer being in for 4 percent…and more.
The street agrees, with Twitter stock jumping up 5 percent today. Read More

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With Customer Care, Twitter Wants To Sharpen Its Profile As A Platform To Do Business

twitter-up Twitter is on double time these days when it comes to rolling out new products and pressing ahead under new CEO Jack Dorsey — a strategy that will likely get a decent gust of air Wednesday during the company’s Flight developer conference. In the meantime, TechCrunch understands that there is another area where Twitter is looking to expand: customer care, positioning Twitter as… Read More

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Twitter’s Periscope Goes Down During Flight Keynote

down-periscope I was hoping to share some of the final bits of the Twitter Flight conference with you from my front row seat live and in beautiful mobile color, but was unable to. Seems like Periscope is having a bit of an issue right now that’s not letting anyone stream. Sucky timing, for sure. Read More

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Twitter Introduces Gnip Insights APIs To Help Brands Better Understand Audiences And Content

gnip-twitter Gnip is the company that has been keeping archives of every tweet going back to the first one in 2006. Twitter knew how important this data was to marketers and companies so it acquired the company and now has a fleet of APIs that it’s making bank on.
Most recently it opened up instant access to all of those historical tweets. Today, during its developer conference Twitter Flight, the… Read More

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