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Twitter makes it easier to share tweets privately with new button on iOS and Android
While nowhere near as big as this morning’s news that Twitter will live stream the NFL’s Thursday Night Football, the company is announcing another change to its service today aimed at increasing the functionality and usage of its Direct Message (private messaging) feature. Starting today, the company is adding a new “Message” button to tweets on iOS and Android that… Read More
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Live is having a moment
Twitter, which turned 10 this week, has apparently made Live its entire organizing principle. At an all-hands meeting last month, Mark Zuckerberg declared live video a top priority for Facebook. Clearly, Zuck’s directing his fight toward Twitter’s Periscope, a mobile live streaming app which itself competed fiercely with Meerkat. Read More
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Algorithmic feeds force us to compete
Is that photo pretty enough? Is that tweet funny enough? If not, they might not be seen now that Instagram and Twitter are moving to algorithmically sorted feeds. That could spell big problems for marketers and cause our social media lives to be more stressful. To make their apps more consistently interesting, especially for people who don’t check them non-stop, Instagram and Titter… Read More
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Instagram is switching its feed from chronological to best posts first
The average Instagram user misses 70 percent of what’s in their feed, including great photos with tons of Likes and posts by their best friends. So today Instagram announced it will start rearranging the order of posts in its feed. Rather than strictly reverse chronological, Instagram will order posts “based on the likelihood you’ll be interested in the content, your… Read More
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How new domains are building better brands
New domain extensions have accumulated some pretty big numbers over the last couple of years. Collective registrations for the new GTLDs (generic top-level domains) have now surpassed 13 million, according to NTLD stats. This number is not small by any means. Twitter updates Moments for better mobile browsing by sending users to AMP-powered pages
Twitter Moments, the feature that’s meant to highlight the best of Twitter in a more magazine-like format, has so far failed to incite further user growth, as was initially hoped. But the company is continuing to develop and improve the experience, which offers collections of tweets and associated media content in a separate tab in Twitter’s application both on the web and mobile. Read More
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A Rant About Why Twitter’s Past Failures Make It Nearly Unfixable
Twitter had a terrible, horrible, no good very bad earnings day, and unfortunately, the only thing that might save it is a time machine. The company announced that it saw zero growth in its total user count. Excluding SMS-only users, it actually declined from 307 million to 305 million users. That’s despite it launching and buying expensive TV commercials promoting Moments, which was… Read More
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Twitter Plans Changes To @Replies And Other Confusing Rules
Twitter can be an incredibly confusing service for new and existing users, and Twitter says it’s now planning to address some rules that might make it unwieldy. In the company’s letter to shareholders, the company said that changes were coming to rules like the @reply and the .@name syntax. We don’t know what that looks like just yet, but that the company plans to address… Read More
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Twitter’s User Growth Goes Nowhere As It Meets Revenue Expectations Of $710M
Twitter today reported its fourth-quarter earnings — one of the most important quarters of the company’s history — and basically fell flat on its face. Twitter’s monthly active user growth, on a quarterly basis, was flat, compared to a slight jump that what analysts were expecting. Last quarter, the company had 320 million monthly active users, and this quarter was… Read More
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To Fight Clickbait, Facebook’s Feed Prioritizes What Surveys Say
Until now, Facebook ranked stories in News Feed with an emphasis on what you click, Like, comment on and share. But thanks to insights from new qualitative surveys where users gave each feed story one to five stars, Facebook is now leaning heavily on a second signal — what you want to see. That could reduce the visibility of stories with sensational headlines, or that overtly beckon you… Read More
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