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Twitter tunes into Spotify to soundtrack its audio cards
Whistle while you tweet with the new partnership between Twitter and Spotify. Now you can listen to 30-second previews of songs in your timeline and Moments thanks to Twitter’s audio cards that now support Spotify. Twitter first launched audio cards in 2014 with iTunes previews and later worked with SoundCloud. Now the most popular on-demand subscription streaming service will lend your… Read More
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New MoPub report aims to help publishers navigate the ad network landscape
Mobile publishers need to work with at least a few different ad networks — that’s kind of the whole point of ad exchanges like Twitter-owned MoPub. Today the company is releasing a report that should give publishers a little more context when deciding which networks to work with. For starters, the report says that 53 percent of MoPub publishers work with between two and five… Read More
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24 more characters, for better and worse
Today Twitter redefined its laws of physics. But while it’s posed as a simplification of the 140-character rule, the change will reshape information density, conversation style and self-promotion in the app. If you want to know what’s happening and why, read TechCrunch’s detailed breakdown of the changes scooped by Bloomberg’s Sarah Frier. Here, we’re going… Read More
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Twitter and Betaworks are teaming up in a new fund
We’re hearing from multiple sources that there’s a new fund coming out of Betaworks, and Twitter is chipping money into it. Twitter is investing at least $10 million in the new fund, according to one source. We don’t know the total size of the venture. In the past, Betaworks has focused on smaller seed investments and has stayed away from outsized funds. Another previous… Read More
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Advertising comes to Twitter’s embedded timelines
Twitter has been releasing a variety tools for publishing its content beyond Twitter itself. Now it’s giving publishers an additional incentive — monetization through the company’s MoPub ad exchange. Previously, if a web publisher or app developer embedded a timeline from Twitter, they could run ads on the same page, but not on the timeline itself. That’s changing… Read More
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Twitter’s dysfunctional Wall Street relationship
Twitter’s stock is cratering this week following its earnings report on Tuesday, down around 15% and shaving more than a billion dollars off its market cap — again. This isn’t even an all-time low for Twitter. But the company is a long, long ways from its successful run after its initial public offering. At the time, Twitter was showing — while slow — user growth… Read More
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Twitter aims to boost its visibility by switching from ‘Social Networking’ to ‘News’ on the App Store
Following yet another quarter of sluggish user growth, Twitter has changed how its flagship mobile application is categorized on Apple’s iTunes App Store. Instead of competing against Facebook, Instagram, Messenger, WhatsApp, Pinterest, and others in the crowded “Social networking” category, where Twitter had previously ranked in the top 10, the company has moved its app… Read More
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What to expect for Twitter’s first-quarter results
Last quarter, Twitter’s user base (excluding SMS fast-followers) actually shrank — and this was a huge moment for the company. While there were whispers of peak Twitter circling for some time now, that looming theory was finally confirmed in the company’s fourth-quarter results. Twitter had gone from 307 million users to 305 million. Twitter, at one point a rocket-ship,… Read More
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Twitter integrates with Yelp for location tags in the UK and Japan, bypassing Foursquare
A year ago, Twitter ramped up its game in location services when it announced an integration with Foursquare to provide venue suggestions when you wanted to tag where you were tweeting. Interestingly, that deal appears to have applied only to the U.S., and now that Twitter’s expanding the service, it has partnered with one of Foursquare’s big competitors, Yelp, to power it. Read More
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Vine releases a Watch button because scrolling is too much work
Vine, Twitter’s social network turned entertainment platform, is today announcing a new way to consume content on the app.
The company is introducing a “Watch” button, which will let users watch a particular channel or account without needing to scroll. When a user presses the watch button on a certain account or channel, videos in that feed will play back-to-back… Read More
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