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Periscope lets you buy and send Super Hearts that broadcasters can cash in
Periscope has a new revenue stream and a new way to attract the best live video content to its Twitter-owned app. Today Periscope launches Super Hearts — in-app purchase virtual goods that users buy for real money, send to creators as animated hearts that get them attention in the comment reel and that broadcasters can then redeem with Twitter for a monthly cash payout. Read More
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Meditation app Headspace hires a new chief business officer
One of the first times Ross Hoffman met Headspace CEO Rich Pierson when talking about a role running the company’s business, Pierson was not talking a lot about business. Instead, he was peppering Hoffman with questions about himself, telling stories about users, and talking about work ethos.
The business questions came later, of course, but that kind of introduction and vetting for a… Read More
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Snap taps its IPO price as it continues to crash
Update: It happened! Snap fell down to its IPO price (for a few seconds) of $17 per share after its continued steady march south over the past several weeks. The company is now barely holding just above its IPO price. Snap’s last earnings report resulted in a disaster, and while the company still managed to stay above $20 for an extended period of time, a string of bad days for the… Read More
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Twitter tweaks its design again in an attempt to woo newcomers
In an effort to better cater to newcomers, Twitter once again is redesigning its app across mobile, desktop and the web. The revamp isn’t a radical departure from its prior look-and-feel or user experience – unlike when it introduced its own stories-like feature called Moments, for example, or when began reordering the tweets in your timeline. Instead, the update involves a series… Read More
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Twitter chatbots can now include buttons that push you to tweet, follow, click & more
Twitter today is rolling out a new feature that will allow businesses to prompt their followers to take an action beyond a simple fav or retweet. The company is introducing the ability for businesses to add buttons inside their direct message conversations designed to encourage customers to do things like tweet about the company’s Twitter bot, visit their website, follow the… Read More
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Twitter’s COO explains why charging all users doesn’t make sense
Twitter might consider adding premium subscription features to TweetDeck, but likely won’t charge all users because the reduced access wouldn’t jibe with what Twitter wants to be, according to COO Anthony Noto. Today at Code Conference, Noto explained the four characteristics that make Twitter special, and how those guide its product evolution. Read More
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Twitter tests rounded buttons and thumbnails…because that’s the problem?
Twitter is testing a new interface for its mobile applications on iOS and Android, which involves rounded profile images, buttons and other features. It’s unclear what advantage going “round” would bring. Twitter brings on a new lead for its live video business
Another new hire for Twitter was announced today, but this one is tied more closely to its big push into live video as part of its efforts to differentiate itself from other platforms. Twitter COO Anthony Noto said today that the company has hired Todd Swidler as its global head of Live Business. Read More
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Twitter hires a new GM of revenue products
Meanwhile, at Twitter HQ, the leadership revolving door at the entrance stops spinning clockwise for just a moment as a new face enters the building… Twitter CEO Jack Dorsey today announced that the company has hired Bruce Falck, previously the CEO of adtech firm Turn, as its head of revenue product. Read More
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BuzzFeed hires Twitter’s Jinen Kamdar as its new VP of Product
Jinen Kamdar has spent more than seven years as Twitter, most recently serving as the director of product for Twitter’s media tools. Now he’s joining an actual media company — namely, BuzzFeed, where he’ll be the new vice president of product. He doesn’t start his new job until Monday, May 15, so he said it’s too early to know exactly what he’ll… Read More
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