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Holler raises $36M to power ‘conversational media’ in your favorite apps
Holler, described by founder and CEO Travis Montaque as “a conversational media company,” just announced that it’s raised $36 million in Series B funding.
You may not know what conversational media is, but there’s a decent chance you’ve used Holler’s technology. For example, if you’ve added a sticker or a GIF to your Venmo payments, Holler actually manages the app’s search and suggestion experience around that media. (You may notice a little “powered by Holler” identifier at the bottom of the window.)
Montaque told me the company started out initially as a news and video content app before focusing on messaging in 2016. Messaging, he argued, is “the most important experience for people online,” since “it’s where we communicate with the people who are closest to us.”
He continued, “It seemed bizarre that we haven’t seen much innovation in the text messaging experience since the first text message was sent in 1992.”
So Holler works with partners like PayPal-owned Venmo and The Meet Group to bring more compelling content into the messaging side of their apps — or as Montaque put it, the startup aims to “enrich conversations everywhere.”
Image Credits: Holler
There’s both an art and a science to this, he said. The art involves creating and curating the best stickers and GIFs, while the science takes the form of Holler’s Suggestion AI technology, which will recommend the right content based on the user’s conversations and contexts — the stickers and GIFs you want to send in a dating app are probably different from what you’d in a work-related chat. Montaque said that this context-focused approach allows the company to provide smart recommendations in a way that also respects user privacy.
“I believe that the future is context, not identity,” he said. “Because I don’t really need to know about Anthony, I just need to know someone is in need of lunch. If I know you’re in the mood for Mexican food, I don’t need to know every aspect of the last 10 times you went to a Mexican restaurant.”
Holler monetizes this content by partnering with brands like HBO Max, Ikea and Starbucks to create branded stickers and GIFs that become part of the company’s content library. Montaque said the startup has also worked with brands to measure the impact of these campaigns across a variety of metrics.
Holler’s content now reaches 75 million users each month, compared to 19 million users a year ago, while revenue has grown 226%, he said. (Apparently, last year was the first time the company saw significant revenue growth.)
The startup has now raised more than $51 million in total funding. The Series B was co-led by CityRock Venture Partners and New General Market Partners, with participation from Gaingels, Interplay Ventures, Relevance Ventures, Towerview Ventures and WorldQuant Ventures.
“Holler is more than simply a groundbreaking technology company,” said CityRock Managing Partner Oliver Libby in a statement. “Under Travis Montaque’s visionary leadership, Holler boldly stands for a new era of ethics in social media, and also deeply reflects the values of diversity, inclusion and belonging.”
Montaque (who, as a Black tech CEO, wrote a post for TechCrunch last year about bringing more diversity to the industry) said that Holler will use the funds to continue developing its product and advertising model. For one thing, he noted that although stickers and GIFs were an obvious starting point, the company is now looking to explore and create new media formats.
“We want to invent a new kind of content consumption paradigm,” he said.
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mmhmm introduces usage-based enterprise accounts and a beta for Windows
Mmhmm, the software that allows folks to personalize their appearance on video chat, has today announced that it’s introducing usage-based enterprise accounts.
In a conversation with TechCrunch, founder and CEO Phil Libin said this is a natural evolution, remarking that mmhmm has had hundreds of registrations from users all at the same company.
“It was clear that there was a big demand for enterprise accounts,” said Libin. “Not only for central management, to keep it as easy as possible, but also for getting everything on brand. Companies and organizations of all kinds are realizing video is a permanent part of how we’re going to do business and it needs to be on brand.”
The enterprise accounts are priced the same as individual Pro accounts, at $10/month or $100/year. However, when an organization signs up with an enterprise account, they only pay for the number of users who were active on mmhmm each month, rather than worrying about seats.
Enterprise accounts can also share design system assets built specifically for mmhmm to “stay on brand” as Libin said. Folks who opt in to enterprise can also control employee accounts under one umbrella, invite via link, claim an email domain and enjoy a single bill.
Libin also gave us a glimpse into the financials of the business, explaining that while it’s too early to tell, the conversion rate to Pro accounts is outpacing that of Evernote, one of Libin’s earlier ventures.
He said that, with freemium tools like both mmhmm and Evernote, the likelihood of a user upgrading to premium grows with every month they’re on the platform. At Evernote, it was half a percent after the first month, and then 5% by the end of the first year, and after two years it would jump to 12%.
Obviously, mmhmm doesn’t have 24 months’ worth of data. That said, the product is doing 10x better than Evernote did.
But revenue is not the focus, according to Libin. The company is far more concerned with ensuring the onboarding process is easy for casual users and that they really understand what they can do with the platform. In the spirit of that, mmhmm is launching new interactive tutorial videos on the platform to ensure people are fully aware of the features.
Mmhmm first came on the scene in the summer of last year in a closed beta, and eventually opened up to everyone who has a Mac in November 2020. Alongside the launch of enterprise, mmhmm is also launching a Windows version of the app in open beta.
Libin said that mmhmm is in a growth stage, and that after starting five different companies, he knows the biggest challenge is people.
“I’ve been in some startups now that have been through this hyper growth stage,” said Libin. “The toughest thing at this stage is getting people, keeping people from burning out, and doing career development. This is my fifth startup, so I’m trying to demonstrate some learning behavior and apply lessons learned from previous mistakes. We’ll see how it goes.”
Editor’s Note: An earlier version of this article incorrectly stated that mmhmm was introducing Windows in a closed beta. It has been updated for accuracy.
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Celonis announces significant partnership with IBM to sell its process mining software
Before you can improve a workflow, you have to understand how work advances through a business, which is more complex than you might imagine inside a large enterprise. That’s where Celonis comes in. It uses software to identify how work moves through an organization and suggests more efficient ways of getting the same work done, also known as process mining.
Today, the company announced a significant partnership with IBM where IBM Global Services will train 10,000 consultants worldwide on Celonis. The deal gives Celonis, a company with around 1,200 employees, access to the massive selling and consulting unit, while IBM gets a deep understanding of a piece of technology that is at the front end of the workflow automation trend.
Miguel Milano, chief revenue officer at Celonis, says that digitizing processes has been a trend for several years. It has sped up due to COVID, and it’s partly why the two companies have decided to work together. “Intelligent workflows, or more broadly spoken workflows built to help companies execute better, are at the heart of this partnership and it’s at the heart of this trend now in the market,” Milano said.
The other part of this is that IBM now owns Red Hat, which it acquired in 2018 for $34 billion. The two companies believe that by combining the Celonis technology, which is cloud based, with Red Hat, which can span the hybrid world of on premises and cloud, the two together can provide a much more powerful solution to follow work wherever it happens.
“I do think that moving the [Celonis] software into the Red Hat OpenShift environment is hugely powerful because it does allow in what’s already a very powerful open solution to now operate across this hybrid cloud world, leveraging the power of OpenShift which can straddle the worlds of mainframe, private cloud and public cloud. And data straddle those worlds, and will continue to straddle those worlds,” Mark Foster, senior vice president at IBM Services explained.
You might think that IBM, which acquired robotic process automation vendor WDG Automation last summer, would simply attempt to buy Celonis, but Foster says the partnership is consistent with the company’s attempt to partner with a broader ecosystem.
“I think that this is very much part of an overarching focus of IBM with key ecosystem partners. Some of them are going to be bigger, some of them are going to be smaller, and […] I think this is one where we see the opportunity to connect with an organization that’s taking a leading position in its category, and the opportunity for that to take advantage of the IBM Red Hat technologies…” he said.
The companies had already been working together for some time prior to this formal announcement, and this partnership is the culmination of that. As this firmer commitment to one another goes into effect, the two companies will be working more closely to train thousands of IBM consultants on the technology, while moving the Celonis solution into Red Hat OpenShift in the coming months.
It’s clearly a big deal with the feel of an acquisition, but Milano says that this is about executing his company’s strategy to work with more systems integrators (SIs), and while IBM is a significant partner, it’s not the only one.
“We are becoming an SI consulting-driven organization. So we put consulting companies like IBM at the forefront of our strategy, and this [deal] is a big cornerstone of our strategy,” he said.
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PingPong is a video chat app for product teams working across multiple time zones
From the earliest days of the pandemic, it was no secret that video chat was about to become a very hot space.
Over the past several months investors have bankrolled a handful of video startups with specific niches, ranging from always-on office surveillance to platforms that encouraged plenty of mini calls to avoid the need for more lengthy team-wide meetings. As the pandemic wanes and plenty of startups begin to look toward hybrid office models, there are others who have decided to lean into embracing a fully remote workforce, a strategy that may require new tools.
PingPong, a recent launch from Y Combinator’s latest batch, is building an asynchronous video chat app for the workplace. We selected PingPong as one of our favorite startups that debuted last week.
The company’s central sell is that for remote teams, there needs to be a better alternative to Slack or email for catching up with co-workers across time zones. While Zoom calls might be able to convey a company’s culture better than a post in a company-wide Slack channel, for fully remote teams operating on different continents, scheduling a company-wide meeting is often a nonstarter.
PingPong is selling its service as an addendum to Slack that helps remote product teams collaborate and convey what they’re working on. Users can capture a short video of themselves and share their screen in lieu of a standup presentation and then they can get caught up on each other’s progress on their own time. PingPong’s hope is that users find more value in brainstorming, conducting design reviews, reporting bugs and more inside while using asynchronous video than they would with text.
“We have a lot to do before we can replace Slack, so right now we kind of emphasize playing nice with Slack,” PingPong CEO Jeff Whitlock tells TechCrunch. “Our longer-term vision is that what young people are doing in their consumer lives, they bring into the enterprise when they graduate into the workforce. You and I were using Instant Messenger all the time in the early 2000s and then we got to the workplace, that was the opportunity for Slack… We believe in the next five or so years, something that’s a richer, more asynchronous video-based Slack alternative will have a lot more interest.”
Building a chat app specifically designed for remote product teams operating in multiple time zones is a tight niche for now, but Whitlock believes that this will become a more common problem as companies embrace the benefits of remote teams post-pandemic. PingPong costs $100 per user per year.
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Hex lands $5.5M seed to help data scientists share data across the company
As companies embrace the use of data, hiring more data scientists, a roadblock persists around sharing that data. It requires too much copying and pasting and manual work. Hex, a new startup, wants to change that by providing a way to dispense data across the company in a streamlined and elegant way.
Today, the company announced a $5.5 million seed investment, and also announced that it’s opening up the product from a limited beta to be more widely available. The round was led by Amplify Partners, with help from Box Group, XYZ, Data Community Fund, Operator Collective and a variety of individual investors. The company closed the round last July, but is announcing it for the first time today.
Co-founder and CEO Barry McCardel says that it’s clear that companies are becoming more data-driven and hiring data scientists and analysts at a rapid pace, but there is an issue around data sharing, one that he and his co-founders experienced firsthand when they were working at Palantir.
They decided to develop a purpose-built tool for sharing data with other parts of the organization that are less analytically technical than the data science team working with these data sets. “What we do is we make it very easy for data scientists to connect to their data, analyze and explore it in notebooks. […] And then they can share their work as interactive data apps that anyone else can use,” McCardel explained.
Most data scientists work with their data in online notebooks like Jupyter, where they can build SQL queries and enter Python code to organize it, chart it and so forth. What Hex is doing is creating this super-charged notebook that lets you pull a data set from Snowflake or Amazon Redshift, work with and format the data in an easy way, then drag and drop components from the notebook page — maybe a chart or a data set — and very quickly build a kind of app that you can share with others.
Image Credits: Hex
The startup has nine employees, including co-founders McCardel, CTO Caitlin Colgrove and VP of architecture Glen Takahashi. “We’ve really focused on the team front from an early stage, making sure that we’re building a diverse team. And actually today our engineering team is majority female, which is definitely the first time that that’s ever happened to me,” Colgrove said.
She is also part of a small percentage of female founders. A report last year from Silicon Valley Bank found that while the number was heading in the right direction, only 28% of U.S. startups have at least one female founder. That was up from 22% in 2017.
The company was founded in late 2019 and the founders spent a good part of last year building the product and working with design partners. They have a small set of paying customers, and are looking to expand that starting today. While customers still need to work with the Hex team for now to get going, the plan is to make the product self-serve some time later this year.
Hex’s early customers include Glossier, imgur and Pave.
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Moveworks expands IT chatbot platform to encompass entire organization
When investors gave Moveworks a hefty $75 million Series B at the end of 2019, they were investing in a chatbot startup that to that point had been tuned to answer IT help questions in an automated way. Today, the company announced it had used that money to expand the platform to encompass employee questions across all lines of business.
At the time of that funding, nobody could have anticipated a pandemic either, but throughout last year as companies moved to work from home, having an automated systems in place like Moveworks became even more crucial, says CEO and company co-founder Bhavin Shah.
“It was a tragic year on a variety of fronts, but what it did was it coalesced a lot of energy around people’s need for support, people’s need for speed and help,” Shah said. It helps that employees typically access the Moveworks chatbot inside collaboration tools like Slack or Microsoft Teams, and people have been spending more time in these tools while working at home.
“We definitely saw a lot more interest in the market, and part of that was fueled by the large-scale adoption of collaboration tools like Slack and Microsoft Teams by enterprises around the world,” he said.
The company is working with 100 large enterprise customers today, and those customers were looking for a more automated way for employees to ask questions about a variety of tooling, from HR to finance and facilities management. While Shah says expanding the platform to move beyond IT into other parts of an organization had been on the roadmap, the pandemic definitely underscored the need to expand even more.
While the company spent its first several years tuning the underlying artificial intelligence technology for IT language, they had built it with expansion in mind. “We learned how to build a conversational system so that it can be dynamic and not be predicated on some person’s forethought around [what the question and answer will be] — that approach doesn’t scale. So there were a lot of things around dealing with all these enterprise resources and so forth that really prepared us to be an enterprise-wide partner,” Shah said.
The company also announced a new communications tool that enables companies to use the Moveworks bot to communicate directly with employees to get them to take some action. Shah says companies usually send out an email that, for example, employees have to update their password. The bot tells you it’s time to do that and provides a link to walk you through the process. He says that beta testers have seen a 70% increase in responses using the bot to communicate about an action instead of email.
Shah recognizes that a technology that understands language is going to have a lot of cultural variances and nuances and that requires a diverse team to build a tool like this. He says that his HR team has a set of mandates to make sure they are interviewing people in under-represented roles to build a team that reflects the needs of the customer base and the world at large.
The company has been working with about a dozen customers over the last nine months on the platform expansion, iterating with these customers to improve the quality of the responses, regardless of the type of question or which department it involves. Today, these tools are generally available.
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Google alum startup Cartken and REEF Technology launch Miami’s first delivery robots
Self-driving and robotics startup Cartken has partnered with REEF Technology, a startup that operates parking lots and neighborhood hubs, to bring self-driving delivery robots to the streets of downtown Miami.
With this announcement, Cartken officially comes out of stealth mode. The company, founded by ex-Google engineers and colleagues behind the unrequited Bookbot, was formed to develop market-ready tech in self-driving, AI-powered robotics and delivery operations in 2019, but the team has kept operations under wraps until now. This is Cartken’s first large deployment of self-driving robots on sidewalks.
After a few test months, the REEF-branded electric-powered robots are now delivering dinner orders from REEF’s network of delivery-only kitchens to people located within a 3/4-mile radius in downtown Miami. The robots, which are insulated and thus can preserve the heat of a plate of spaghetti or other hot food, are pre-stationed at designated logistics hubs and dispatched with orders for delivery as the food is prepared.
“We want to show how future-forward Miami can be,” Matt Lindenberger, REEF’s chief technology officer, told TechCrunch. “This is a great chance to show off the capabilities of the tech. The combination of us having a big presence in Miami, the fact that there are a lot of challenges around congestion as COVID subsides, still shows a really good environment where we can show how this tech can work.”
Lindenberg said Miami is a great place to start, but it’s just the beginning, with potential for the Cartken robots to be used for REEF’s other last-mile delivery businesses. Currently, only two restaurant delivery robots are operating in Miami, but Lindenberger said the company is planning to expand further into the city and outward into Fort Lauderdale, as well as other large metros the company operates in, such as Dallas, Atlanta, Los Angeles and eventually New York.
Lindenberger is hoping the presence of robots in the streets can act as a “force multiplier,” allowing them to scale while maintaining quality of service in a cost-effective way.
“We’re seeing an explosion in deliveries right now in a post-pandemic world and we foresee that to continue, so these types of no-contact, zero-emission automation techniques are really critical,” he said.
Cartken’s robots are powered by a combination of machine learning and rules-based programming to react to every situation that could occur, even if that just means safely stopping and asking for help, Christian Bersch, CEO of Cartken, told TechCrunch. REEF would have supervisors on site to remotely control the robot if needed, a caveat that was included in the 2017 legislation that allowed for the operation of self-driving delivery robots in Florida.
“The technology at the end of the day is very similar to that of a self-driving car,” said Bersch. “The robot is seeing the environment, planning around obstacles like pedestrians or lampposts. If there’s an unknown situation, someone can help the robot out safely because it can stop on a dime. But it’s important to also have that level of autonomy on the robot because it can react in a split second, faster than anybody remotely could, if something happens like someone jumps in front of it.”
REEF marks specific operating areas on the map for the robots and Cartken tweaks the configuration for the city, accounting for specific situations a robot might need to deal with, so that when the robots are given a delivery address, they can make moves and operate like any other delivery driver. Only this driver has an LTE connection and is constantly updating its location so REEF can integrate it into its fleet management capabilities.
Image Credits: REEF/Cartken
Eventually, Lindenberger said, they’re hoping to be able to offer the option for customers to choose robot delivery on the major food delivery platforms REEF works with like Postmates, UberEats, DoorDash or GrubHub. Customers would receive a text when the robot arrives so they could go outside and meet it. However, the tech is not quite there yet.
Currently the robots only make it street-level, and then the food is passed off to a human who delivers it directly to the door, which is a service that most customers prefer. Navigating into an apartment complex and to a customer’s unit is difficult for a robot to manage just yet, and many customers aren’t quite ready to interact directly with a robot.
“It’s an interim step, but this was a path for us to move forward quickly with the technology without having any other boundaries,” said Lindenberger. “Like with any new tech, you want to take it in steps. So a super important step which we’ve now taken and works very well is the ability to dispatch robots within a certain radius and know that they’re going to arrive there. That in and of itself is a huge step and it allows us to learn what kind of challenges you have in terms of that very last step. Then we can begin to work with Cartken to solve that last piece. It’s a big step just being able to do this automation.”
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Is Substack really worth $650M?
Substack didn’t invent the paid newsletter, but the startup’s early success with the model is enticing previous backers to more than double down on the media startup.
The Exchange explores startups, markets and money. Read it every morning on Extra Crunch, or get The Exchange newsletter every Saturday.
Last evening, Axios reported that Substack is “raising $65 million in new venture capital” at a valuation of “around $650 million.” As you’ve already guessed, Axios goes on to report that Andreessen Horowitz (a16z) will likely lead the investment.
That we’re seeing a16z pour more capital into what we could call the alt-media space is not a surprise. The investing group is ladling even more cash into its in-house media efforts and has put a small archipelago of capital into audio-based social media app Clubhouse. Its internal publishing schedule is in part an attempt to get around traditional media; the Clubhouse universe is an inverted one in which tech investors are celebrities, producers and gatekeepers. And Substack is a place where publications have bled some well-known talent, shifting the center of gravity in media.
You can detect the theme.
Regardless, Substack’s new valuation and investment are eye-catching. This morning, I want to collect all that we can regarding Substack’s historical growth so that we can chew on its new valuation from the best vantage point. Let’s go!
$650 million?
A little history to kick us off. Crunchbase counts Substack’s total funding to date at $17.4 million. PitchBook puts the number at $21.21 million, inclusive of debt. Both sources agree that the company’s most recent round came in July 2019. PitchBook pegs the company’s valuation at $48.65 million at that date.
Raising $17 million in cash around 20 months ago, regardless of debt, is an amount of capital that the company could easily have burned through by now. Raising more funds is therefore not a surprise.
But the size of the new round is notable, as is its constituent valuation. Series A and B rounds have been growing in size in recent years. But a $65 million Series B would stand out, even by 2021 standards. Not shockingly so, but enough that any company raising that sum at its implied level of maturity would demand our attention. That we’re all familiar with Substack only makes the sum more curious.
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NBA Top Shot maker Dapper Labs is now worth $2.6 billion thanks to half of Hollywood, the NBA and Michael Jordan
From the early success of Crypto Kitties to the explosive growth of NBA Top Shot, Dapper Labs has been at the forefront of the cryptocurrency collectible craze known as NFTs.
Now the company is reaping the benefits of its trailblazing status with a new $305 million financing led by some of the biggest names in Hollywood, sports and investing.
The new round values the company at a whopping $2.6 billion, according to multiple media reports, and comes at a time when NFTs have captured the popular imagination.
Leading the company’s financing was Coatue, the financial services firm that’s behind many of the biggest later-stage tech deals. But heavy hitters from the entertainment world also took their cut — these are folks like NBA legend Michael Jordan as well as current players and funds including Kevin Durant, Andre Iguodala, Kyle Lowry, Spencer Dinwiddie, Andre Drummond, Alex Caruso, Michael Carter-Williams, Josh Hart, Udonis Haslem, JaVale McGee, Khris Middleton, Domantas Sabonis, Klay Thompson, Nikola Vucevic and Thad Young and Richard Seymour’s 93 Ventures.
Entertainment and music heavyweights including Ashton Kutcher and Guy Oseary’s Sound Ventures, Will Smith and Keisuke Honda’s Dreamers VC, Shawn Mendes and Andrew Gertler’s AG Ventures, Shay Mitchell and 2 Chainz also bought in on the action.
And from the venture world comes other strategic investors like Andreessen Horowitz, The Chernin Group, USV, Version One and Venrock.
The company said it would use the funds to continue building out NBA Top Shot and expanding the updated digital trading card platform to other sports and a broader creator community.
Top Shot has already notched over $500 million in sales for its animated trading cards featuring things like LeBron James dunking, and the sky (at least for now) is seemingly the limit for the collectible applications of blockchain.
It’s like the one thing that cryptocurrency can do really well and it’s been embraced far beyond the world of sports collectibles. The recent $69 million sale of a digital piece of art at Christies also marks a watershed moment for the art world.
“NBA Top Shot is successful because it taps into basketball fandom — it’s a new and more exciting way for people to connect with their favorite teams and players,” said Roham Gharegozlou, CEO of Dapper Labs. “We want to bring the same magic to other sports leagues as well as help other entertainment studios and independent creators find their own approaches in exploring open platforms. NFTs unlock a new model for monetization that benefits the fans much more than advertising or sponsorships.”
Powering the Top Shot system and Dapper Labs’ other offerings is a new blockchain protocol called Flow, which purports to handle mainstream consumer applications at scale, and can support mass adoption.
Flow also allows for transactions using fiat currency and credit cards, and provides a much needed ease of cryptocurrency, and can keep customers safe from the fraud or theft common in cryptocurrency systems, according to a statement from Dapper Labs.
Flow enables NFT marketplaces and other decentralized applications that need to scale to handle mainstream demand without extremely high transaction costs (“gas fees”) or environmental concerns, the company said.
“NBA Top Shot is one of the best demonstrations we’ve seen of how quickly new technology can change the landscape for media and sports fans,” said Kevin Durant, co-founder of Thirty Five Ventures. “We’re excited to follow the progress with everything happening on Flow blockchain and use our platform with the Boardroom to connect with fans in a new way.”
Already companies like Warner Music Group, Ubisoft, Warner Media and the UFC, as well as thousands of third-party developers, artists and other creators, are using the Flow mainnet to sell collectible cards and develop custodial wallets.
Additional investors in the round include: MLB players like Tim Beckham and Nolan Arenado; NFL players Ken Crawley, Thomas Davis, Stefon Diggs, Dee Ford, Malcom Jenkins, Rodney McLeod, Jordan Matthew, Devin McCourty, Jason McCourty, DK Metcalf, Tyrod Taylor and Trent Williams; team ownership, including Vivek Ranadivé (Kings); and notable sports investors Bolt Ventures.
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6sense raises $125M at a $2.1B valuation for its ‘ID graph’, an AI-based predictive sales and marketing platform
AI has become a fundamental cornerstone of how tech companies are building tools for salespeople: they are useful for supercharging (and complementing) the abilities of talented humans, or helping them keep themselves significantly more organised; even if in some cases — as with chatbots — they are replacing them altogether. In the latest development, 6sense, one of the pioneers in using AI to boost the sales and marketing experience, is announcing a major round of funding that underscores the traction AI tools are seeing in the sales realm.
The startup has raised $125 million at a valuation of $2.1 billion, a Series D being led by D1 Capital Partners, with Sapphire Ventures, Tiger Global and previous backer Insight Partners also participating.
The company plans to use the funding to expand its platform and its predictive capabilities across a wider range of sources.
For some context, this is a huge jump for the company compared to its last fundraise: at the end of 2019, when it raised $40 million, it was valued at a mere $300 million, according to data from PitchBook.
But it’s not a big surprise: at a time when a lot of companies are going through “digital transformation” and investing in better tools for their employees to work more efficiently remotely (especially important for sales people who might have previously worked together in physical teams), 6sense is on track for its fourth year of more than 100% growth, adding 100 new customers in the fourth quarter alone. It caters to small, medium, and large businesses, and some of its customers include Dell, Mediafly, Sage and SocialChorus.
The company’s approach speaks to a classic problem that AI tools are often tasked with solving: the data that sales people need to use and keep up to date on customer accounts, and critically targets, lives in a number of different silos — they can include CRM systems, or large databases outside of the company, or signals on social media.
While some tools are being built to handle all of that from the ground up, 6sense takes a different approach, providing a way of ingesting and utilizing all of it to get a complete picture of a company and the individuals a salesperson might want to target within it. It takes into account some of the harder nuts to crack in the market, such as how to track “anonymous buying behavior” to a more concrete customer name; how to prioritizes accounts according to those most likely to buy; and planning for multi-channel campaigns.
6sense has patented the technology it uses to achieve this and calls its approach building an “ID graph.” (Which you can think of as the sales equivalent of the social graph of Facebook, or the knowledge graph that LinkedIn has aimed to build mapping skills and jobs globally.) The key with 6sense is that it is building a set of tools that not just sales people can use, but marketers too — useful since the two sit much closer together at companies these days.
Jason Zintak, the company’s CEO (who worked for many years as a salesperson himself, so gets the pain points very well), referred to the approach and concept behind 6sense as “revtech”: aimed at organizations in the business whose work generates revenue for the company.
“Our AI is focused on signal, identifying companies that are in the market to buy something,” said Zintak in an interview. “Once you have that you can sell to them.”
That focus and traction with customers is one reason investors are interested.
“Customer conversations are a critical part of our due diligence process, and the feedback from 6sense customers is among the best we’ve heard,” said Dan Sundheim, founder and chief investment officer at D1 Capital Partners, in a statement. “Improving revenue results is a goal for every business, but it’s easier said than done. The way 6sense consistently creates value for customers made it clear that they deliver a unique, must-have solution for B2B revenue teams.”
Teddie Wardi at Insight highlights that AI and the predictive elements of 6sense’s technology — which have been a consistent part of the product since it was founded — are what help it stand out.
“AI generally is a buzzword, but here it is a key part of the solution, the brand behind the platform,” he said in an interview. “Instead of having massive funnels, 6sense switches the whole thing around. Catching the right person at the right time and in the right context make sales and marketing more effective. And the AI piece is what really powers it. It uses signals to construct the buyer journey and tell the sales person when it is the right time to engage.”
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