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Berlin’s Bryter raises $66M to take its no-code tools for enterprises to the US
No-code startups continue to see a lot of traction among enterprises, where employees — strictly speaking, non-technical, but still using software every day — are getting hands-on and building apps to take on some of the more repetitive aspects of their jobs, the so-called “citizen coders” of the working world.
And in one of the latest developments, Bryter — an AI-based no-code startup that has built a platforms used by some 100 global enterprises to date across some 2,000 business applications and workflows — is announcing a new round of funding to double down on that opportunity. The Berlin-based company has closed a Series B of $66 million, money that it will be investing into its platform and expanding in the U.S. out of a New York office it opened last year. The funding comes on the heels of seeing a lot of demand for its tools, CEO and co-founder Michael Grupp said in an interview.
“It was a great year for low-code and no-code platforms,” said Grupp, who co-founded the company with Micha-Manuel Bues and Michael Hübl. “What everyone has realized is that most people don’t actually care about the tech. They only care about the use cases. They want to get things done.” Customers using the service include the likes of McDonald’s, Telefónica, PwC, KPMG and Deloitte in Europe, as well as banks, healthcare and industrial enterprises.
Tiger Global is leading this round, with previous backers Accel, Dawn Capital, Notion Capital and Cavalry Ventures also participating, along with a number of individual backers (they include Amit Agarwal, CPO of Datadog; Lars Björk, former CEO of Qlik; Ulf Zetterberg, founder and CEO of Seal Software; and former ServiceNow global SVP James Fitzgerald). The valuation is not being disclosed; Bryter has raised around $90 million to date.
Accel and Dawn co-led Bryter’s Series A of $16 million less than a year ago, in June 2020, a rapid funding pace that underscores both interest in the no-code/low-code space — Bryter’s enterprise customer base has doubled from 50 since then — and the fact that startups in it are striking while the iron is hot.
Bryter’s not the only one: Airtable, Genesis, Rows, Creatio and Ushur are among the many startups building “hands-on tech creation for non-techie people” that have raised money in the last several months.
Automation has been the bigger trend that has propelled a lot of this activity. Knowledge workers spend most of their time these days in apps — a state of affairs that pre-dates the COVID-19 pandemic, but has definitely been furthered throughout it. While some of that work still requires manual involvement and evaluation from those workers, software has automated large swathes of those jobs.
RPA — robotic process automation, where companies like UiPath, Automation Anywhere and Blue Prism have taken a big lead — has accounted for a significant chunk of that activity, especially when it comes to reading forms and lots of data entry. But there remains a lot of other transactions and activities within specific apps where RPA is typically not used (not yet at least!). And this is where non-tech workers are finding that no-code tools like Bryter, which use artificial intelligence to deliver more personalised, yet scalable, automation, can play a very useful role.
“We sit on top of RPA in many cases,” said Grupp.
The company says that business functions where its platform has been implemented include compliance, legal, tax, privacy and security, procurement, administration and HR, and the kinds of features that are being built include virtual assistants, chatbots, interactive self-service tools and more.
These don’t replace people as such, but cut down the time they need to spend in specific tasks to process and handle information within them, and could in theory also be used to build tools for customers to interact with services more easily, cutting down on the amount of time that agents are getting details and handling engagements.
That scalability and the rapid customer up-take from a pool of users that extends beyond tech early adopters are part of what attracted the funding.
“Bryter has all the characteristics of a top-tier software company: high quality product that solves a real customer pain point, a large market opportunity and a world-class founding team,” said John Curtius, a partner at Tiger Global, in a statement. “The feedback from Bryter’s customers was resoundingly positive in our research, and we are excited to see the company reach new heights over the coming years.”
“Bryter has seen explosive growth over the last year, signing landmark customers across a large number of sectors and use cases. This does not come as a surprise. In the pandemic-affected world, digitalisation is no longer a nice to have, it is an imperative,” added Evgenia Plotnikova, a partner at Dawn Capital.
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Signal tests payments in the UK using MobileCoin
Encrypted chat app Signal is adding payments to the services it provides, a long-expected move and one the company is taking its time on. A U.K.-only beta program will allow users to trade the cryptocurrency MobileCoin quickly, easily, and most importantly, privately.
If you’re in the U.K., or have some way to appear to be, you’ll notice a new Signal Payments feature in the app when you update. All you need to do to use it is link a MobileCoin wallet after you buy some on the cryptocurrency exchange FTX, the only one that lists it right now.
Once you link up, you’ll be able to instantly send MOB to anyone else with a linked wallet, pretty much as easily as you’d send a chat. (No word on when the beta will expand to other countries or currencies.)
Just as Signal doesn’t have any kind of access to the messages you send or calls you make, your payments are totally private. MobileCoin, which Signal has been working with for a couple years now, was built from the ground up for speed and privacy, using a zero-knowledge proof system and other innovations to make it as easy as Venmo but as secure as … well, Signal. You can read more about their approach in this paper (PDF).
MobileCoin just snagged a little over $11 million in funding last month as rumors swirled that this integration was nearing readiness. Further whispers propelled the value of MOB into the stratosphere as well, nice for those holding it but not for people who want to use it to pay someone back for a meal. All of a sudden you’ve given your friend a Benjamin (or perhaps now, in the U.K., a Turing) for no good reason, or that the sandwich has depreciated precipitously since lunchtime.
There’s no reason you have to hold the currency, of course, but swapping it for stable or fiat currencies every time seems a chore. Speaking to Wired, Signal co-founder Moxie Marlinspike envisioned an automatic trade-out system, though he is rarely so free with information like that if it is something under active development.
While there is some risk that getting involved with cryptocurrency, with the field’s mixed reputation, may dilute or pollute the goodwill Signal has developed as a secure and disinterested service provider, the team there seems to think it’s inevitable. After all, if popular payment services are being monitored the same way your email and social media are, perhaps we ought to nip this one in the bud and go end-to-end encrypted as quickly as possible.
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Esri brings its flagship ArcGIS platform to Kubernetes
Esri, the geographic information system (GIS), mapping and spatial analytics company, is hosting its (virtual) developer summit today. Unsurprisingly, it is making a couple of major announcements at the event that range from a new design system and improved JavaScript APIs to support for running ArcGIS Enterprise in containers on Kubernetes.
The Kubernetes project was a major undertaking for the company, Esri Product Managers Trevor Seaton and Philip Heede told me. Traditionally, like so many similar products, ArcGIS was architected to be installed on physical boxes, virtual machines or cloud-hosted VMs. And while it doesn’t really matter to end-users where the software runs, containerizing the application means that it is far easier for businesses to scale their systems up or down as needed.
Esri ArcGIS Enterprise on Kubernetes deployment. Image Credits: Esri
“We have a lot of customers — especially some of the larger customers — that run very complex questions,” Seaton explained. “And sometimes it’s unpredictable. They might be responding to seasonal events or business events or economic events, and they need to understand not only what’s going on in the world, but also respond to their many users from outside the organization coming in and asking questions of the systems that they put in place using ArcGIS. And that unpredictable demand is one of the key benefits of Kubernetes.”
Deploying Esri ArcGIS Enterprise on Kubernetes. Image Credits: Esri
The team could have chosen to go the easy route and put a wrapper around its existing tools to containerize them and call it a day, but as Seaton noted, Esri used this opportunity to re-architect its tools and break it down into microservices.
“It’s taken us a while because we took three or four big applications that together make up [ArcGIS] Enterprise,” he said. “And we broke those apart into a much larger set of microservices. That allows us to containerize specific services and add a lot of high availability and resilience to the system without adding a lot of complexity for the administrators — in fact, we’re reducing the complexity as we do that and all of that gets installed in one single deployment script.”
While Kubernetes simplifies a lot of the management experience, a lot of companies that use ArcGIS aren’t yet familiar with it. And as Seaton and Heede noted, the company isn’t forcing anyone onto this platform. It will continue to support Windows and Linux just like before. Heede also stressed that it’s still unusual — especially in this industry — to see a complex, fully integrated system like ArcGIS being delivered in the form of microservices and multiple containers that its customers then run on their own infrastructure.
Image Credits: Esri
In addition to the Kubernetes announcement, Esri also today announced new JavaScript APIs that make it easier for developers to create applications that bring together Esri’s server-side technology and the scalability of doing much of the analysis on the client-side. Back in the day, Esri would support tools like Microsoft’s Silverlight and Adobe/Apache Flex for building rich web-based applications. “Now, we’re really focusing on a single web development technology and the toolset around that,” Esri product manager Julie Powell told me.
A bit later this month, Esri also plans to launch its new design system to make it easier and faster for developers to create clean and consistent user interfaces. This design system will launch April 22, but the company already provided a bit of a teaser today. As Powell noted, the challenge for Esri is that its design system has to help the company’s partners put their own style and branding on top of the maps and data they get from the ArcGIS ecosystem.
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Aporia raises $5M for its AI observability platform
Machine learning (ML) models are only as good as the data you feed them. That’s true during training, but also once a model is put in production. In the real world, the data itself can change as new events occur and even small changes to how databases and APIs report and store data could have implications on how the models react. Since ML models will simply give you wrong predictions and not throw an error, it’s imperative that businesses monitor their data pipelines for these systems.
That’s where tools like Aporia come in. The Tel Aviv-based company today announced that it has raised a $5 million seed round for its monitoring platform for ML models. The investors are Vertex Ventures and TLV Partners.
Image Credits: Aporia
Aporia co-founder and CEO Liran Hason, after five years with the Israel Defense Forces, previously worked on the data science team at Adallom, a security company that was acquired by Microsoft in 2015. After the sale, he joined venture firm Vertex Ventures before starting Aporia in late 2019. But it was during his time at Adallom where he first encountered the problems that Aporio is now trying to solve.
“I was responsible for the production architecture of the machine learning models,” he said of his time at the company. “So that’s actually where, for the first time, I got to experience the challenges of getting models to production and all the surprises that you get there.”
The idea behind Aporia, Hason explained, is to make it easier for enterprises to implement machine learning models and leverage the power of AI in a responsible manner.
“AI is a super powerful technology,” he said. “But unlike traditional software, it highly relies on the data. Another unique characteristic of AI, which is very interesting, is that when it fails, it fails silently. You get no exceptions, no errors. That becomes really, really tricky, especially when getting to production, because in training, the data scientists have full control of the data.”
But as Hason noted, a production system may depend on data from a third-party vendor and that vendor may one day change the data schema without telling anybody about it. At that point, a model — say for predicting whether a bank’s customer may default on a loan — can’t be trusted anymore, but it may take weeks or months before anybody notices.
Aporia constantly tracks the statistical behavior of the incoming data and when that drifts too far away from the training set, it will alert its users.
One thing that makes Aporia unique is that it gives its users an almost IFTTT or Zapier-like graphical tool for setting up the logic of these monitors. It comes pre-configured with more than 50 combinations of monitors and provides full visibility in how they work behind the scenes. That, in turn, allows businesses to fine-tune the behavior of these monitors for their own specific business case and model.
Initially, the team thought it could build generic monitoring solutions. But the team realized that this wouldn’t only be a very complex undertaking, but that the data scientists who build the models also know exactly how those models should work and what they need from a monitoring solution.
“Monitoring production workloads is a well-established software engineering practice, and it’s past time for machine learning to be monitored at the same level,” said Rona Segev, founding partner at TLV Partners. “Aporia‘s team has strong production-engineering experience, which makes their solution stand out as simple, secure and robust.”
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Okta launches a new free developer plan
At its Oktane21 conference, Okta, the popular authentication and identity platform, today announced a new — and free — developer edition that features fewer limitations and support for significantly more monthly active users than its current free plan.
The new ‘Okta Starter Developer Edition,’ as it’s called, allows developers to scale up to 15,000 monthly active users — up from only 1,000 on its existing free plan. In addition, the company is also launching enhanced documentation, a set of sample apps and new SDKs, which now cover languages and frameworks like Go, Java, JavaScript, Python, Vue.js, React Native and Spring Boot.
“Our overall philosophy isn’t, ‘we want to just provide […] a set of authentication and authorization services.’ The way we’re looking at this is, ‘hey, app developer, how do we provide you the foundation you need to get up and running quickly with authorization and authentication as one part of it,’ ” Diya Jolly, Okta’s chief product officer, told me. And she believes that Okta is in a unique position to do so, because it doesn’t only offer tools to manage authorization and access, but also systems for securing microservices and providing applications with access to privileged resources.
Image Credits: Okta
It’s also worth noting that, while the deal hasn’t closed yet, Okta’s intent to acquire Auth0 significantly extends its developer strategy, given Auth0’s developer-first approach.
As for the expanded free account, Jolly noted that the company found that developers wanted to be able to access more of the service’s features during their prototyping phases. That means the new free Developer Edition comes with support for multi-factor authentication, machine-to-machine tokens and B2B integrations, for example, in addition to expanded support for integrations into toolchains. As is so often the case with enterprise tools, the free edition doesn’t come with the usual enterprise support options and has lower rate limits than the paid plans.
Still, and Jolly acknowledged this, a small to medium-sized business may be able to build applications and take them into production based on this new free plan.
“15K [monthly active users] is is a lot, but if you look at our customer base, it’s about the right amount for the smaller business applications, the real SMBs, and that was the goal. In a developer motion, you want people to try out things and then upgrade. I think that’s the key. No developer is going to come and build with you if you don’t have a free offering that they can tinker around and play with.”
Image Credits: Okta
She noted that the company has spent a lot of time thinking about how to support developers through the application development lifecycle overall. That includes better CLI tools for developers who would rather bypass Okta’s web-based console, for example, and additional integrations with tools like Terraform, Kong and Heroku. “Today, [developers] have to stitch together identity and Okta into those experiences — or they use some other identity — we’ve pre-stitched all of this for them,” Jolly said.
The new Okta Starter Developer Edition, as well as the new documentation, sample applications and integrations, are now available at developer.okta.com.
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Sendbird raises $100M at a $1B+ valuation, says 150M+ users now interact using its chat and video APIs
Messaging is the medium these days, and today a startup that has built an API to help others build text and video interactivity into their services is announcing a big round to continue scaling its business. Sendbird, a popular provider of chat, video and other interactive services to the likes of Reddit, Hinge, Paytm, Delivery Hero and hundreds of others by way of a few lines of code, has closed a round of $100 million, money that it plans to use to continue expanding the functionalities of its platform to meet our changing interactive times. Sendbird has confirmed that the funding values the company at $1.05 billion.
Today, customers collectively channel some 150 million users through Sendbird’s APIs to chat with each other and large groups of users over text and video, a figure that has seen a lot of growth in particular in the last year, where people were spending so much more time in front of screens as their primary interface to communicate with the world.
Sendbird already provides some services around that core functionality, such as moderation and text search. John Kim, Sendbird’s CEO and founder, said that additional developments like moderation has seen a huge take-up, and services it plans to add into the mix include payments and logistics features, and that it is looking at adding in group audio conversations for customers to build their own Clubhouse clones.
“We are getting enquiries,” said Kim. “We will be setting it up in a personalized way. Voice chat has certainly picked up due to Clubhouse.”
The funding — oversubscribed, the company says — is being led by Steadfast Financial, with SoftBank’s Vision Fund 2 also participating, along with previous backers ICONIQ Capital, Tiger Global Management and Meritech Capital. It comes about two years after Sendbird closed its Series B at $102 million, and the startup appears to have nearly doubled its valuation since then: PitchBook estimates it was around $550 million in 2019.
That growth, in a sense, is not a surprise, given not just the climate right now for virtual interaction, but the fact that Sendbird itself has tripled the number of customers using its tools since 2019. The company, co-headquartered in Seoul, Korea and San Mateo, California, has now raised around $221 million.
The market that Sendbird has been pecking away at since being founded in 2013 is a hefty one.
Messaging apps have become a major digital force, with a small handful of companies overtaking (and taking on) the primary features found on the most basic of phones and finding traction with people by making them easier to use and full of more interesting features to use alongside the basic functionality. That in turn has led a wave of other companies to build in their own communications features, a way both to provide more community for their users, and to keep people on their own platforms in the process.
“It’s an arms race going on between messaging and payment apps,” Sid Suri, Sendbird’s marketing head, said to me in describing the competitive landscape. “There is a high degree of urgency among all businesses to say we don’t have to lose users to any of them. White label services like ours are powering the ability to keep up.”
Sendbird is indeed one of a wave of companies that have identified both that trend and the opportunity of building that functionality out as a commodity of sorts that can be embedded anywhere a developer chooses to place it by way of an API. It’s not the only one: Others in the same space include publicly listed Twilio, the similarly named competitor MessageBird (which is also highly capitalised and has positioned itself as a consolidator in the space), PubNub, Sinch, Stream, Firebase and many more.
That competition is one reason Sendbird has raised money. It gives it more capital to bring on more users, and critically to invest in building out more functionality alongside its core features, to address the needs of its existing users and to discover new opportunities to provide them with features they perhaps didn’t know they needed in their messaging channels to keep users’ attention.
“We are doing a lot around transactions and payments, as well as logistics,” Kim said in an interview. “We are really building out the end to end experience [since that] really ties into engagement. A couple of new features will be heavily around transactions, and others will be around more engagement.”
Karan Mehandru, a partner at Steadfast, is joining the board with this round, and he believes that there remains a huge opportunity, especially when you consider the many verticals that have yet to adopt solid and useful communications channels within their services, such as healthcare.
“The channel that Sendbird is leveraging is the next channel we have come to expect from all brands,” he said in an interview. “Sendbird may look the same as others but if you peel the onion, providing a scalable chat experience that is highly customized is a real problem to solve. Large customers think this is critical but not a core competence and then zoom back to Sendbird because they can’t do it. Sendbird is a clear leader. Sendbird is permeating many verticals and types of companies now. This is one of those rare companies that has been at the right place at the right time.”
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Shell invests in LanzaJet to speed up deliveries of its synthetic aviation fuel
The energy giant Shell has joined a slew of strategic investors — including All Nippon Airways, Suncor Energy, Mitsui and British Airways — in funding LanzaJet, the company commercializing a process to convert alcohol into jet fuel.
A spin-off from LanzaTech, one of the last surviving climate tech startups from the first cleantech boom that’s still privately held, LanzaJet is taking a phased investment approach with its corporate backers, enabling them to invest additional capital as the company scales to larger production facilities.
Terms of the initial investment, or LanzaJet’s valuation after the commitment, were not disclosed.
LanzaJet claims that it can help the aviation industry reach net-zero emissions, something that would go a long way toward helping the world meet the emissions reductions targets set in the Paris Agreement.
“LanzaJet’s technology opens up a new and exciting pathway to produce SAF using an AtJ process and will help address the aviation sector’s urgent need for SAF. It demonstrates that the industry can move faster and deliver more when we all work together,” said Anna Mascolo, president, Shell Aviation, in a statement. “Provided industry, government and society collaborate on appropriate policy mechanisms and regulations to drive both supply and demand, aviation can achieve net-zero carbon emissions. The strategic fit with LanzaJet is exciting.”
LanzaJet is currently building an alcohol-to-jet fuel facility in Soperton, Georgia. Upon completion it would be the first commercial-scale plant for sustainable synthetic jet fuel, with a capacity of 10 million gallons per year.
The fuel is made by using ethanol inputs — something that Shell is very familiar with. It’s also something that the oil giant has in ready supply. Through the Raízen joint venture in Brazil, Shell has been producing bio-ethanol for more than 10 years.
The company expects that its sustainable fuel will be mixed with conventional fossil jet fuel to power airplanes in a lower carbon intensity way. Roughly 90% of the company’s production output will be aviation fuel, while the remaining 10% will be renewable diesel, the company said.
LanzaJet’s SAF is approved to be blended up to 50% with fossil jet fuel, the maximum allowed by ASTM, and is a drop-in fuel that requires no modifications to engines, aircraft and infrastructure. Additionally, LanzaJet’s SAF delivers more than a 70% reduction in greenhouse gas emissions on a lifecycle basis, compared to conventional fossil jet fuel. The versatility in ethanol, and a focus on low carbon, waste-based and nonfood/nonfeed sources, along with ethanol’s global availability, make LanzaJet’s technology a relevant and enduring solution for SAF.
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Hipmunk’s founders launch Flight Penguin to bring back Hipmunk-style flight search
Hipmunk’s founders are building a successor to their now-defunct flight search service.
The startup was acquired by SAP-owned travel and expense platform Concur in 2016, and its CEO Adam Goldstein departed in 2018. But Goldstein told me he and his co-founder Steve Huffman (also co-founder and CEO of Reddit) were still disappointed when Concur shut the service down at the beginning of last year.
“Over the years, there were millions and millions of people who used it and loved it,” Goldstein said. (I was one of those people — even before I knew what he was working on, I started out our call by telling Goldstein how much I miss Hipmunk.)
So the pair seed funded a project called Flight Penguin, with Goldstein serving as the new company’s chairman. And he said the actual product was built by former Hipmunk developer Sheri Zada.
The Flight Penguin interface will be very familiar to old Hipmunk users, with a visual layout that makes it easy to see the timing of flights and length of layovers. And just as Hipmunk allowed users to organize results by “agony” (so that the top results aren’t just cheap flights with inconvenient timing or ridiculous layovers), Flight Penguin allows them to sort their flights by “pain.”
Image Credits: Flight Penguin
But this isn’t just the old experience with a fresh coat of paint — it’s also meant to improve on Hipmunk in a few key ways. For one thing, it allows users to search by Chase Ultimate Rewards Points (as well as U.S. dollars, with the goal of adding more currencies and rewards programs in the future).
And the product itself is a Google Chrome extension, rather than a traditional flight search website. The extension actually presents a full, standalone web experience (rather than an overlay on another website), but Goldstein said this approach is still important, because it allows Flight Penguin to pull its data “through the frontend instead of the backend,” giving it the most up-to-date data. This helps to avoid situations where a flight or price shows up in search results but isn’t available on the airline’s or other seller’s website.
In addition, Goldstein said Flight Penguin will show “all the flights.” In other words, it won’t be making any deals with the airlines to hide certain flights or prices, and it will also show airlines that don’t normally make their flights available on other search platforms.
“There are actually many, many flights available but consumers don’t see them because travel search sites work out these deals,” he said. “We’re choosing not to play that game.”
That has the obvious benefit of offering more comprehensive results, but also the disadvantage that Flight Penguin will not be able to collect affiliate fees for flight purchases. Instead, after a 30-day trial period, it will charge users $10 per month. (This is an introductory fee and will likely change in the future.)
Goldstein acknowledged that this is probably “not going to be a mainstream product that 50 million Americans use,” but he’s hoping that it can attract a significant subscriber base of frequent travelers who “value their time and care about the flight booking experience.”
“What we learned from Hipmunk was […] the way business has traditionally been done in online travel worked for consumers in an era with lots of competition between airlines and travel agencies,” he added. “In a world where there’s much less competition, you’re basically becoming an agent for the people you’re working with, and it’s hard to build a business model around providing a great user experience. That’s why we’re saying that we’re going to opt out of this game and play by our own rules.”
Flight Penguin is currently accepting signups for its waitlist, but Goldstein said the company is simply using this to bring users on-board in a controlled fashion, and that it plans to move people off the wait list pretty quickly.
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Clubhouse launches payments so creators can make money
Clubhouse, a one-year-old social audio app reportedly valued at $1 billion, will now allow users to send money to their favorite creators — or speakers — on the platform. In a blog post, the startup announced the new monetization feature, Clubhouse Payments, as the “the first of many features that allow creators to get paid directly on Clubhouse.”
Clubhouse declined to comment. Paul Davison, the co-founder of Clubhouse, mentioned in the company’s latest town hall that the startup wants to focus on direct monetization on creators, instead of advertisements.
Here’s how it will work: A user can send a payment in Clubhouse by going to the profile of the creator to whom they want to give money. If the creator has the feature enabled, the user will be able to tap “Send Money” and enter an amount. It’s like a virtual tip jar, or a Clubhouse-branded version of Venmo (although the payments feature doesn’t currently let the user send a personalized message along with the money).
.@joinClubhouse
@stripe pic.twitter.com/u7kXXdPXU7
— edwin (@edwinwee) April 5, 2021
“100% of the payment will go to the creator. The person sending the money will also be charged a small card processing fee, which will go directly to our payment processing partner, Stripe,” the post reads. “Clubhouse will take nothing.”
Stripe CEO Patrick Collison tweeted shortly after the blog post went up that “It’s cool to see a new social platform focus first on participant income rather than internalized monetization / advertising.”
When the startup raised a Series B led by Andreessen Horowitz in January, part of the reported $100 million funding was said to go to a creator grant program. The program would be used to “support emerging Clubhouse creators,” according to a blog post. It’s unclear how they define emerging, but cultivating influencers (and rewarding them with money) is one way the startup is promoting high-quality content on its platform.
The synergies here are obvious. A Clubhouse creator can now get tips for a great show, or raise money for a great cause, while also being rewarded by the platform itself for being a recurring host.
The fact that Clubhouse’s first attempt at monetization includes no percentage cut of its own is certainly noteworthy. Monetization, or Clubhouse’s lack thereof, has been a topic of discussion about the buzzy startup since it took off in the early pandemic months. While it currently relies on venture capital to keep the wheels churning, it will need to make money eventually in order to be a self-sustaining business.
Creator monetization, with a cut for the platform, has led to the growth of large businesses. Cameo, a startup that sends personalized messages from creators and celebrities, takes about a 25% cut of each video sold on its platform. The startup reached unicorn status last week with a $100 million raise. OnlyFans, another platform that helps creators directly raise money from fans in exchange for paywalled contact, is projecting $1 billion in revenue for 2021.
Clubhouse’s payments feature will first be tested by a “small test group” starting today, but it is unclear who is in this group. Eventually, the payments feature will be rolled out to other users in waves.
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Fortnite users can now livestream gameplay to Houseparty’s social video app
Houseparty, the social video app acquired by Fortnite maker Epic Games in 2019, has just announced a major new step in terms of integrating these two properties: the company says it will now allow gamers to livestream their Fortnite gameplay directly into Houseparty. The feature works to allow users to share their gameplay with up to nine other friends in a Houseparty room.
The addition follows Houseparty’s launch of a “Fortnite Mode” last November, which added a video chat feature to Fortnite where players could see live feeds from their friends while gaming, powered by Houseparty. Today’s launch is something of a reverse of that, as it lets players stream the game to friends, which is viewable inside Houseparty itself. This allows the users’ friends — including those who may not be Fortnite gamers themselves — to watch and and interact with the player.
To use the new feature, the Fortnite player will need to have enabled Fortnite Mode Streaming and be connected to Houseparty. When they begin to stream their gameplay, their friends on Houseparty will be notified that their game feeds are now available to watch.
The Fortnite player can then see who is watching their stream via a graphic overlaid on their screen which shows their “watcher count.” This is represented by a little eye icon in the middle-left of the screen for the gamer, while Houseparty users will see the eye icon in the top-left of their video screen.
During the livestream, the player and their friends can watch and chat, as usual.
If the Fortnite player doesn’t want to livestream their gameplay, they can change this at any time from a setting inside Fortnite without losing their ability to use the video chat feature. Parents and guardians can also turn on and off Fortnite Mode and other privacy features inside Fortnite’s settings. The company notes that personal info will be blocked from streams, including payments information. However, The Lobby, your menus and your gameplay can all be streamed when Fortnite Mode is enabled.
Houseparty first gained traction as a way for friends to virtually “hang out” online through video chat, but ultimately sold to Epic Games shortly after the gaming giant raised a massive $1.25 billion round. So far, Houseparty hasn’t given up on its other social features, even as it has become more closely integrated with Fortnite. The launch of the new feature creates potential for Houseparty to capture some of the more casual livestreaming that today takes place on other platforms, like Twitch, Facebook or YouTube, where users aren’t necessarily streaming for fans, but rather for friends.
The company says the new feature won’t offer a record function for later exporting these livestreams for publishing elsewhere, but notes that Fortnite already allows the ability to save replays.
At launch, Fortnite gameplay integration with Houseparty is available across PC and PlayStation only (PS4 and PS5). Epic Games didn’t say if or when other platforms would be supported. Houseparty users on iOS, Android and Chrome will be able to watch the livestreams.
The previously launched video chat feature in Fortnite was also supported on PCs and PlayStations.
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