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Chilling effects
The removal of conspiracy enthusiast content by InfoWars brings us to an interesting and important point in the history of online discourse. The current form of Internet content distribution has made it a broadcast medium akin to television or radio. Apps distribute our cat pics, our workouts, and our YouTube rants to specific audiences of followers, audiences that were nearly impossible to monetize in the early days of the Internet but, thanks to gullible marketing managers, can be sold as influencer media.
The source of all of this came from Gen X’s deep love of authenticity. They formed a new vein of content that, after breeding DIY music and zines, begat blogging, and, ultimately, created an endless expanse of user generated content (UGC). In the “old days” of the Internet this Cluetrain-manifesto-waving post gatekeeper attitude served the slacker well. But this move from a few institutional voices into a scattered legion of micro-fandoms led us to where we are today: in a shithole of absolute confusion and disruption.
As I wrote a year ago, user generated content supplanted and all but destroyed “real news.” While much of what is published now is true in a journalistic sense, the ability for falsehood and conspiracy to masquerade as truth is the real problem and it is what caused a vacuum as old media slowed down and new media sped up. In this emptiness a number of parasitic organisms sprung up including sites like Gizmodo and TechCrunch, micro-celebrity systems like Instagram and Vine, and sites catering to a different consumer, sites like InfoWars and Stormfront. It should be noted that InfoWars has been spouting its deepstate meanderings since 1999 and Alex Jones himself was a gravelly-voice radio star as early as 1996. The Internet allowed any number of niche content services to juke around the gatekeepers of propriety and give folks like Jones and, arguably, TechCrunch founder Mike Arrington, Gawker founder Nick Denton, and countless members of the “Internet-famous club,” deep influence over the last decades media landscape.
The last twenty years have been good for UGC. You could get rich making it, get informed reading it, and its traditions and habits began redefining how news-gathering operated. There is no longer just a wall between advertising and editorial. There is also a wall between editorial and the myriad bloggers who write about poop on Mt. Everest. In this sort of world we readers find ourselves at a distinct loss. What is true? What is entertainment? When the Internet is made flesh in the form of Pizzagate shootings and Unite the Right Marches, who is to blame?
The simple answer? We are to blame. We are to blame because we scrolled endlessly past bad news to get to the news that was applicable to us. We trained robots to spoon feed us our opinions and then force feed us associated content. We allowed ourselves to enter into a pact with a devil so invisible and pernicious that it easily convinced the most confused among us to mobilize against Quixotic causes and immobilized the smartest among us who were lulled into a Soma-like sleep of liking, sharing, and smileys. And now a new reckoning is coming. We have come full circle.
Once upon a time old gatekeepers were careful to let only carefully controlled views and opinions out over the airwaves. The medium was so immediate that in the 1940s broadcasters forbade the transmission of recordings and instead forced broadcasters to offer only live events. This was wonderful if you had the time to mic a children’s choir at Christmas but this rigidity was bed for a reporter’s health. Take William Shirer and Edward R. Murrow’s complaints about being unable to record and play back bombing raids in Nazi-held territories – their chafing at old ideas are almost palpable to modern bloggers.
There were other handicaps to the ban on recording that hampered us in taking full advantage of this new medium in journalism. On any given day there might be several developments, each of which could have been recorded as it happened and then put together and edited for the evening broadcast. In Berlin, for example, there might be a bellicose proclamation, troop movements through the capital, sensational headlines in the newspapers, a protest by an angry ambassador, a fiery speech by Hitler, Goring or Goebbels threatening Nazi Germany’s next victim—all in the course of the day. We could have recorded them at the moment they happened and put them together for a report in depth at the end of the day. Newspapers could not do this. Only radio could. But [CBS President] Paley forbade it.
Murrow and I tried to point out to him that the ban on recording was not only hampering our efforts to cover the crisis in Europe but would make it impossible to really cover the war, if war came. In order to broadcast live, we had to have a telephone line leading from our mike to a shortwave transmitter. You could not follow an advancing or retreating army dragging a telephone line along with you. You could not get your mike close enough to a battle to cover the sounds of combat. With a compact little recorder you could get into the thick of it and capture the awesome sounds of war.
And so now instead of CBS and the Censorship Bureau we have Facebook and Twitter. Instead of calling for the ability to record and playback an event we want permission to offer our own slants on events, no matter how far removed we are from the action. Instead of working diligently to spread only the truth, we consume the truth as others know it. And that’s what we are now chafing against: the commercialization and professionalization of user generated content.
Every medium goes through this confusion. From Penny Dreadfuls to Pall Mall sponsoring nearly every single new television show in the 1940s, media has grown, entered a disruptive phase that changes all media around it, and is then curtailed into boredom and commoditization. It is important to remember that we are in the era of Peak TV not because we all have more time to watch 20 hours of Breaking Bad. We are in Peak TV because we have gotten so good at making good shows – and the average consumer is ravenous for new content – that there is no financial reason not to take a flyer on a miniseries. In short, it’s gotten boring to make good TV.
And so we are now entering the latest stage of Internet content, the blowback. This blowback is not coming from governments. Trump, for his part, sees something wrong but cannot or will not verbalize it past the idea of “Fake News”. There is absolutely a Fake News problem but it is not what he thinks it is. Instead, the Fake News problem is rooted in the idea that all content deserves equal respect. My Medium post is as good as a CNN which is as good as an InfoWars screed about pedophiles on Mars. In a world defined by free speech then all speech is protected. Until, of course, it affects the bottom line of the company hosting it.
So Facebook and Twitter are walking a thin line. They want to remain true to the ancillary GenX credo that can be best described as “garbage in, garbage out” but many of its readers have taken that deeply open invitation to share their lives far too openly. These platforms have come to define personalities. They have come to define news cycles. They have driven men and women into hiding and they have given the trolls weapons they never had before, including the ability to destroy media organizations at will. They don’t want to censor but now that they have shareholders then they simply must.
So get ready for the next wave of media. And the next. And the next. As it gets more and more boring to visit Facebook I foresee a few other rising and falling media outlets based on new media – perhaps through VR or video – that will knock social media out of the way. And wait for more wholesale destruction of UGC creators new and old as monetization becomes more important than “truth.”
I am not here to weep for InfoWars. I think it’s garbage. I’m here to tell you that InfoWars is the latest in a long line of disrupted modes of distribution that began with the printing press and will end god knows where. There are no chilling effects here, just changes. And we’d best get used to them.
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This hack turns your old Kindle into a clock
If you have an old Kindle e-reader lying about then you’d best dig it up. This cool hack can turn your dead e-reader into a living clock that scours hundreds of books for exact times and displays the current time in a quote. It updates once a minute.
The project, available on Instrucables, requires a jailbroken Kindle and little else. The app uses quotes collected by the Guardian for an art project and includes writing from Charles Bukowski to Shakespeare.
Creator Jaap Meijers writes:
My girlfriend is a *very* avid reader. As a teacher and scholar of English literature, she reads eighty books per year on average.
On her wishlist was a clock for our living room. I could have bought a wall clock from the store, but where is the fun in that? Instead, I made her a clock that tells the time by quoting time indications from literary works, using an e-reader as display, because it’s so incredibly appropriate 🙂
Given that our family is apparently on our fifteenth Kindle in the household it only makes sense to repurpose one of these beasts into something useful. Don’t have a Kindle? You can visit a web-based version here.
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Facebook taps banks, but for chatbots not purchase data like Google
Backlash swelled this morning after Facebook’s aspirations in financial services were blown out of proportion by a Wall Street Journal report that neglected how the social network already works with banks. Facebook spokesperson Elisabeth Diana tells TechCrunch it’s not asking for credit card transaction data from banks and it’s not interested in building a dedicated banking feature where you could interact with your accounts. It also says its work with banks isn’t to gather data to power ad targeting, or even personalize content such as which Marketplace products you see based on what you buy elsewhere.
Instead, Facebook already lets Citibank customers in Singapore connect their accounts so they can ping their bank’s Messenger chatbot to check their balance, report fraud or get customer service’s help if they’re locked out of their account without having to wait on hold on the phone. That chatbot integration, which has no humans on the other end to limit privacy risks, was announced last year and launched this March. Facebook works with PayPal in more than 40 countries to let users get receipts via Messenger for their purchases.
Expansions of these partnerships to more financial services providers could boost usage of Messenger by increasing its convenience — and make it more of a centralized utility akin to China’s WeChat. But Facebook’s relationships with banks in the current form aren’t likely to produce a steep change in ad targeting power that warrants significant heightening of its earning expectations. The reality of today’s news is out of step with the 3.5 percent share price climb triggered by the WSJ’s report.
“A recent Wall Street Journal story implies incorrectly that we are actively asking financial services companies for financial transaction data – this is not true. Like many online companies with commerce businesses, we partner with banks and credit card companies to offer services like customer chat or account management. Account linking enables people to receive real-time updates in Facebook Messenger where people can keep track of their transaction data like account balances, receipts, and shipping updates,” Diana told TechCrunch. “The idea is that messaging with a bank can be better than waiting on hold over the phone – and it’s completely opt-in. We’re not using this information beyond enabling these types of experiences – not for advertising or anything else. A critical part of these partnerships is keeping people’s information safe and secure.”
Diana says banks and credit card companies have also approached it about potential partnerships, not just the other way around as the WSJ reports. She says any features that come from those talks would be opt-in, rather than happening behind users’ backs. The spokesperson stressed these integrations would only be built if they could be privacy safe. For example, signing up to use the Citibank Messenger chatbot requires two-factor authentication through your phone.
But renewed interest in Facebook’s dealings with banks comes at a time when many are pointing to its poor track record with privacy following the Cambridge Analytica scandal, where people were duped into volunteering the personal info of them and their friends. Facebook hasn’t had a big traditional data breach where data was outright stolen, as has befallen LinkedIn, eBay, Yahoo [part of TechCrunch’s parent company] and others. But users are rightfully reluctant to see Facebook ingest any more of their sensitive data for fear it could leak or be misused.
Facebook has recently cracked down on the use of data brokers that suck in public and purchased data sets for ad targeting. It no longer lets data brokers upload Managed Custom Audience lists of user contact info or power Partner Categories for targeting ads based on interests. It also more adamantly demands that advertisers have the consent of users whose email addresses or phone numbers they upload for Custom Audience targeting, though Facebook does little to verify that consent and advertisers could still buy data sets from brokers and upload them themselves
Facebook’s statement today shows more scruples than Google, which last year struck ad measurement data deals with data brokers that have access to 70 percent of credit and debit card transactions in the U.S. That led to a formal complaint to the FTC from the Electronic Privacy Information Center. [Correction: Google tells us the deals are for ad measurement data, not ad targeting as we originally published. It only learns the aggregate purchase value, not what the items were bought, and the data is encrypted.]
Cambridge Analytica has brought on an overdue era of scrutiny regarding privacy and how internet giants use our data. Practices that were overlooked, accepted as industry standard or seen as just the way business gets done are coming under fire. Internet users aren’t likely to escape ads, and some would rather have those they see be relevant thanks to deep targeting data. But the combination of our offline purchase behavior with our online identities seems to trigger uproar absent from sites using cookies to track our web browsing and buying.
Facebook’s probably better off backing away from anything that involves sensitive data like checking account balances until Cambridge Analytica blows over and it’s proven its newfound sense of responsibility translates into a safer social networking. But at least for now, it’s not slurping up our banking data wholesale.
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Say hello to Android 9 Pie
The nickname for Android 9 is “Pie.” It’s not the most inspired of Android names, but it’ll do. What really matters at the end of the day are the new features in Pie — and there are plenty of those.
If you are a Pixel owner, you’ll be happy to hear that Pie will start rolling out as an over-the-air update today. The same goes for every other device that was enrolled in the Android Beta (that includes any Sony Mobile, Xiaomi, HMD Global, Oppo, Vivo, OnePlus and Essential devices that got the betas) and qualifying Android One devices. Everybody else, well, you know the drill. Wait until your manufacturer launches it for you… which should be the end of the year for some — and never for quite a few others.
Overall, Pie is a solid upgrade. The only real disappointment here is that Pie won’t launch with Android’s new digital wellness features by default. Instead, you’ll have to sign up for a beta and own a Pixel device. That’s because these new features won’t officially launch until the fall (Google’s hardware event, which traditionally happens in early October, seems like a good bet for the date).
Let’s talk about the features you’ll get when you update to Android 9 Pie, though. The most obvious sign that you have updated to the new version is the new system navigation bar, which replaces the standard three-icon navigation bar that has served Android users well for the last couple of iterations. The new navigation bar replaces the three icons (back, home, overview) that are virtually always on screen with a more adaptive system and a home button that now lets you swipe to switch between apps (instead of tapping on the overview button). You can also now swipe up on the home button and see full-screen previews of the apps you used recently, as well as the names of a few apps that Google thinks you’ll want to use. A second up-swipe and you get to the usual list of all of your installed apps.
In day-to-day use, I’m not yet 100 percent convinced that this new system is any better than the old one. Maybe I just don’t like change, but the whole swiping thing does not strike me as very efficient, and if you leave your finger on the home button for a split-second longer than Google expects, it’ll launch the Assistant instead of letting you swipe between apps. You get used to it, though, and you can get back to the old system if you want to.
Google’s suggestions for apps you’ll like and want to use when you swipe up feel like a nice tech demo but aren’t all that useful in day-to-day use. I’m sure Google uses some kind of machine learning to power these suggestions, but I’d rather use that area as an extended favorites bar where I can pin a few additional apps. It’s not that Android’s suggestions were necessarily wrong and that these weren’t apps I wanted to use, it’s mostly that the apps it suggested were already on my home screen anyway. I don’t think I ever started an app from there while using the last two betas.
But that’s enough grumbling, because it’s actually all of the little things that make Android 9 Pie better. There’s stuff like the adaptive battery management, which makes your battery last longer by learning which apps you use the most. And that’s great (though I’m not sure how much influence it has had on my daily battery life), but the new feature that actually made me smile was a new popup that tells you that you have maybe 20 percent of battery left and that this charge should last until 9:20pm. That’s actually useful.
Google also loves to talk about its Adaptive Brightness feature that also learns about how you like your screen brightness based on your surroundings, but what actually made a difference for me was that Google now blends out the whole settings drawer when you change the setting so that you can actually see what difference those changes make. It’s also nice to have the volume slider pop up right next to the volume buttons now.
Talking about sound: Your phone now plays a pleasant little sound when you plug in the charger. It’s the little things that matter, after all.
The other new machine learning-powered feature is the smart text selection tool that recognizes the meaning of the text you selected and then allows you to suggest relevant actions like opening Google Maps or bringing up the share dialog for an address. It’s nifty when it works, but here, too, what actually makes the real difference in daily usage is that the text selection magnifier shows you a larger, clearer picture of what you’re selecting (and it sits right on top of what you are selecting), which makes it far easier to pick the right text (and yes, iOS pretty much does the same thing).
And now we get to the part where I wish I could tell you all about the flagship Digital Wellness features in Pie (because pie and wellness go together like Gwyneth Paltrow and jade eggs), but we’ll have to wait a few days for that. Here’s what we know will be available: a dashboard for seeing where you spend time on your device; an app timer that lets you set limits on how long you can use Instagram, for example, and then grays out the icon of that app; and a Wind Down feature that switches on the night-light mode, turns on Do Not Disturb and fades the screen to grayscale before it’s bedtime.
The one wellness feature you can try now if you are on Pie already is the new Do Not Disturb tool that lets you turn off all visual interruptions. To try out everything else, you’ll have to sign up for the beta here.
Another feature that’s only launching in the fall is “slices” (like slices of pie…). I was looking forward to this one as it’ll allow developers to highlight parts of their apps (maybe to start playing a song or hail a car) in the Android Pie search bar when warranted. Maybe Google wasn’t ready yet — or maybe its partners just hadn’t built enough slices yet, but either way, we won’t see these pop up in Android Pie until later this year.
And that’s Android 9 Pie. It’s a nice update for sure, and while Google loves to talk about all of the machine learning and intelligence it’s baking into Android, at the end of the day, it’s the small quality of life changes that actually make the biggest difference.
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Facebook is now a major mobile browser in U.S., with 10%+ market share in many states
Most of the data around web browser market share puts Google Chrome or Safari at the top – with their percentage of the market varying by platform and region. But new research from analytics provider Mixpanel finds that many sources are overlooking a major contributor of mobile web browser events here in the U.S.: Facebook.
According the firm’s new study involving millions of users and billions of events across its platform, Facebook has grown to become a significant browser on U.S. mobile devices. In some states, it’s even accounting for a sizable number of mobile browser events – like Washington (13.74%), Rhode Island (13.14%), and Montana (12.64%), for example.
While Facebook’s use as a mobile browser was still far outweighed by Safari in most cases, due to the dominance of Apple’s iOS in the U.S., the social networking app has achieved mobile browser market share of around 10 percent in many states, Mixpanel found.
This includes: Texas (10.12%), Hawaii (10.94%), New Hampshire (10.52%), Indiana (11.93%), Missouri (11.49%), Pennsylvania (10.92%), South Carolina (10.16%), North Carolina (11.8%), Oregon (9.73%), North Dakota (9.9%), West Virginia (9.95%), Minnesota (11.81%), and Delaware (9.94%), in addition to Washington, Rhode Island, and Montana, as noted above.
This is notable because it means many people in those states are using Facebook as their main point of consuming online content – whether it’s news or entertainment, or anything else.
It’s also indicative of the threat that Google has been facing for some time as users shift their web searches to mobile devices. With more people using Facebook as their portal to the web, Google has had to rely more heavily on partnership deals – like its integration in Apple’s Safari browser where it pays to be the default search engine, creating much heftier traffic acquisition costs.
Facebook’s growth as a mobile browser is also of concern because it means it has an outsized influence on shaping the flow of news and information, without having a news media background or experience – or even, any longer, an editorial staff who curates the way news reaches Facebook users.
Instead, it has for years over-relied on its algorithms to customize the News Feed, which allowed fake news, hoaxes, and clickbait to spread. This is something the company has only recently come to terms with, and is trying to correct through punitive measures like downranking fake news, as well as by implementing fact-checking programs.
Those course corrections are long overdue, and are increasingly critical to get right, as this new data shows.
Thankfully, Facebook’s portion of the mobile browser market share is still small compared with Safari, which has the majority market share in almost all the U.S. states, where it claims anywhere from the mid-50’s to mid-60’s in terms of mobile browser market share percentages.
On average across all U.S. states, Safari claims 58.06 percent of mobile browser market share, Chrome has 32.48 percent, and Facebook has 8.82 percent. All other browsers account for the remaining 0.64 percent, Mixpanel reports.
Related to Safari’s dominance, the study also found iOS topped Android usage in the U.S. with 65.5 percent of American using iOS versus 34.46 percent on Android.
In some states, iOS’ usage was very high – around three-quarters or more of the population are using Apple’s OS – including: Alaska (77.88% iOS vs 22.12% Android), Connecticut (76.94% vs 23.06%), and Rhode Island (75.50% vs 24.5%). New York (72.57% vs 27.43%) and California (66.72% vs 33.28%) were high as well, on that front.
And every single state had over 50 percent of their users on iOS.
The highest penetration by Android was in Nevada (58.33% iOS vs 40.44% Android), West Virginia (56.95% iOS vs 43.05% Android) and Wyoming (55.5% iOS vs 44.5% Android). But only in one case did this also equated to higher Chrome usage: in Wyoming, 65.94% of the mobile browser market share was Chrome, versus 30.07% Safari.
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The NYT adds a personalized ‘news feed’ to its iOS app
The New York Times announced on Friday how it’s adding its own take on Facebook-style News Feed to its mobile app. Yes, literally a news feed. The publication says it will now allow its iOS app users to customize their reading experience through a new feature called “Your Feed,” which consists only of those channels readers choose to follow. Some of those channels will pull stories from existing New York Times sections and columns, like Modern Love, while others, like Gender & Society, At War, Pop Culture, and more will pull news from across the paper’s sections. And others will include commentary from reporters and editors, and will feature worthy reads from outside The Times.
This additional context will only be found in this personalized Your Feed section, and is something the publication says is an experiment in terms of bringing another layer of insight to the news and stories. On the technical side, the commentary itself is actually pulled from The Times’ Slack, through the use of a bot built by backend engineer Brandon Hopkins. It basically turns Slack into the CMS for publishing these short posts to the Your Feed section of the app.
The design team equates the Your Feed reading experience to the way people tend to peruse a printed newspaper. Beyond reading the front page news, people will often pull out the sections they want to read, and then thumb through them – coming across other stories they want to read. And different readers will gravitate towards different sections and articles.
It says the idea for the feed came from its user research, where it found that many people wanted a separate place from the home page to follow a customized feed of content.
With The NYT outputting around 160 articles per day, it’s very difficult to be a comprehensive reader of the paper in its entirety, of course. But the app already allowed users to poke around in its many sections by tapping through its navigation. With the addition of a personalized feed – as on Facebook and on other social apps – there’s always the danger that people will begin to box themselves into their own news bubble. If the app’s users start skipping the front page and other key sections to hop into this own custom feed, they could potentially miss important news.
Hopefully, readers will choose to use the new Your Feed feature as something that’s additive to their overall news reading experience, and not as a stand-in for actually reading the paper itself.
Additionally, The NYT says the sections will be curated by its editors to ensure there’s a diverse selection of stories available. (Thankfully – news curation left up to A.I. and algorithms has proven time and again to be a disaster. So much so that Facebook finally gave up, and ditched its Trending news section altogether.) Plus, by having a human-programmed section, the editors can ensure not to overwhelm readers with stories.
To use the new feature, readers in the iOS app will be able to pick from one of 24 channels they want to follow – an idea that’s not too unlike the way users follow accounts on social apps like Twitter or Instagram. To then read through this section, there will now be a new space in the iOS app labeled Your Feed.
Going forward, The NYT says it will tweak the experience further by adjusting the channel selection, offering more ways to follow channels, and rolling out other features, while responding to user feedback and behavior to inform its design choices. It will also experiment with different versions of saving stories, notifications, and ways to better manage your interests in the app.
The feature is available in the The NYT iOS app on iPhone and iPad for the time being. User feedback will determine if it expands to more platforms, the publisher told us. Your Feed is available to 100 percent of users who already had the app installed, but only half of new app downloads will receive the feature, we understand.
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Airbnb for Work now accounts for 15 percent of bookings
Business travelers have become an increasingly important part of Airbnb’s business, according to a new blog post. The company says that Airbnb for Work, which launched in 2014, has seen bookings triple from 2015 to 2016, and triple again from 2016 to 2017. In fact, Airbnb says that almost 700,000 companies have signed up for and booked with Airbnb for Work.
Interestingly, the breakdown of companies working with Airbnb for traveler lodging are pretty diverse — employees from large enterprise companies (5,000+ employees) and employees from startups and SMBs (one to 250 employees) take a 40-40 split, with the final 20 percent of Airbnb for Work bookings going to mid-sized companies.
In July of 2017, Airbnb started making its listings available via SAP Concur, a tool used by a large number of business travelers. Airbnb says that this integration has been a huge help to growing Airbnb for Work, with Concur seeing a 42 percent increase in employees expensing Airbnb stays from 2016 to 2017. Moreover, 63 percent of Concur’s Fortune 500 clients have booked a business trip on Airbnb.
One interesting trend that Airbnb has noticed is that nearly 60 percent of Airbnb for Work trips had more than one guest.
“We can offer big open areas for collaborations, while still giving employees their own private space,” said David Holyoke, global head of business travel at Airbnb. “We think this offers a more meaningful business trip and it saves the company a lot of money.”
Given the tremendous growth of the business segment, as well as the opportunity it represents, Airbnb is working on new features for business travelers. In fact, in the next week, Airbnb will be launching a new feature that lets employees search for Airbnb listings on a company-specific landing page.
So, for example, a Google employee might search for their lodging on Google.Airbnb.com, and the site would be refined to cater to Google’s preferences, including locations close to the office, budget, and other factors.
While the growth has picked up, Holyoke still sees Airbnb for Work as an opportunity to grow. He said that Airbnb for Work listings only represent 15 percent of all Airbnb trips.
But, the introduction of boutique hotels and other amenity-driven listings such as those on Airbnb Plus are paving the way for business travelers to lean toward Airbnb instead of a business hotel.
Plus, as mobility and relocation become even more important to how a business operates, Airbnb believes it can be a useful tool to help employees get started in a new town before they purchase a home.
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The greedy ways Apple got to $1 trillion
For being the richest company ever with $243 billion in cash, Apple sure cuts corners in the stingiest ways. The hardware giant became the first trillion-dollar company this week. Yet it’s tough to reconcile Apple earning $11 billion in profit per quarter with it still screwing us over on cords and keyboards. The “it just works” philosophy has slipped through the cracks of the money-printing machine. It’s not that Apple couldn’t afford to fix the problems, it’s just ensnared in hubris such that it doesn’t see them as important.
We still turn to Apple because it makes the best core products. But the edges of the customer experience have frayed like the wires of a Lightning cable. The key to Apple’s fortune is obviously selling high margin iPhones, not these ways it nickels and dimes us. But the company has an opportunity to raise its standards after this milestone, and win back the faith that could push it to a $2 trillion market cap.
1. Frayed Charging Cables
Apple gives you that tingly feeling in the worst way. Can it not build Lightning cables and MacBook chargers a little sturdier? If you avoid losing one long enough to put in some serious use, it inevitably ends up splitting where the cord meets your iPhone or exits the laptop power supply. Whether it’s wrapping them in electrical tape or the spring of a retractable pen, people have come up with all sorts of Macgyver methods to make their Apple chargers last. It got so bad that Apple was sued into offering a MacBook charger replacement program, but that expired years ago. If these are what allow us to play with the fancy devices it invents, shouldn’t they get the same quality of industrial design?
Image via Sophia Cannon
2. Buried iTunes Subscriptions Cancellation
Want to cancel your Apple Music subscription or some other service you got roped into with a free trial? It’s SUPER easy. First, click the totally unlabeled and generic circle with a blotch in it that’s supposed to be a profile picture icon. You should see a “Manage Subscriptions” option…but you don’t. Instead, you’ll have to know to tap “View Apple ID”. Once you auth in with the same face or thumbprint that opened your phone in the first place you’ll find the option to cut them off. And as thank you for this convenience, you’ll get to pay 30 percent extra on some subscriptions if you pay through Apple. It’s clearly exploitative dark pattern design.
3. Keyboard Claptrap
The MacBook keyboard is the on-ramp to the information superhighway, yet a single grain of sand can cause a pile up. Renowned Apple pundit John Gruber called it “one of the biggest design screwups in Apple history”. The new butterfly key design Apple rolled out in 2016 can get jammed by dust, requiring a lengthy disassembly process often requiring a professional to fix. Suddenly your work grinds to a halt. Apple wouldn’t always cover this repair, even under warranty. It took a lawsuit and tons of public backlash for Apple to offer free fixes, and that still typically leaves you without a laptop for a few days. I’m typing this article on a cracked-screen 2013 MacBook Pro because I refuse to upgrade until they make the keyboard design more resilient.
4. Killing Affiliate Fees Blogs Rely On
Apple benefits from a legion of blogs obsessing over its hardware and software, hyping up everything it sells. Just this week it returned that favor by announcing it will cut off one of their core sources of revenue. Websites would previously earn a 7 percent commission from Apple in exchange for affiliate link clicks leading to purchases on the App Store. But over the past few years, Apple has begun to sell ads inside the App Store too, competing for advertisers with those external blogs. It’s also built up its own editorial team that curates what’s featured, and apparently doesn’t want competition in being a king-maker. So in October Apple is shutting down the affiliate program that app review sites like TouchArcade and AppShopper depend on, potentially spelling their doom.
5. Dongle Hell
What’s the opposite of “it just works”? Paying extra to lug around a slew of gangly cord connectors you need just to plug things into your laptop or phone. Dongles are the emblem of Apple’s abandonment of the user experience. A Thunderbolt 2 to Thunderbolt 3 dongle runs $50 while it will cost you $9 to plug in any pair of headphones from the past half-century once you’ve inevitably lost the Lightning dongle you’re allocated. Apple loves pushing us towards its vision of tomorrow, like Bluetooth headphones (that it sells) and USB-C fast-chargers (that it sells). But ditching headphone jacks and old school USB ports makes Apple’s latest devices incompatible with sanity. Even its own commercial shows musician Grimes struggling with her dongles. Sorry you can’t pass me the aux cord. I’m from the future.
Image via Notebookcheck
[Featured Image via Instructibles]
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Rentlogic lands millions to grade NYC real estate for renters and landlords
A company called Rentlogic has raised $2.4 million to take the guesswork out of determining whether that cheap, beautiful New York apartment is actually a deathtrap wrapped in a brownstone’s clothing.
Renting in New York is murder already, but using Rentlogic, apartment hunters can figure out if their new housing situation could actually kill them (or put them at significant risk of bodily or property harm… or even minor inconveniences).
Investors in the company’s seed round include the Urban-X accelerator (which is a partnership between Urban.US and Mini); Urban.Us, an investor in urban technologies; the millennial-entrepreneur-focused investment firm, Kairos; and Seagram beverage company scion Edgar Bronfman, Jr.
Rentlogic already provides a grade for every building in New York — more than 1 million properties — but has added an inspection feature that it charges landlords for so that they can display a rating outside of their building. It’s like the city’s scoring grades for restaurants in neighborhoods.
“We grade every single property in New York,” says Yale Fox, the company’s founder and chief executive. “We have inspected 103 properties. Everybody is really happy with it and everybody is going to re-sign and we’re going to start scaling this out to every property in New York.”
Rentlogic scores buildings on a combination of around 150 different variables, including the ability to provide continuous heat and hot water, and whether or not a building has evidence of bed bugs or rodents.
The looks of the building doesn’t matter, Fox says. It’s more about the conditions of the building.
“It’s the same way a building would get LEED-certified,” says Fox. “It’s a good way for one landlord to differentiate their property as higher quality than a competitor’s in the same neighborhood.”
Launched initially in 2013, Rentlogic was born out of Fox’s own tragic experience as a new renter in New York. The Canadian transplant (and the son of a family of real estate professionals and small scale landlords) had come to the city for a new job and was looking at an apartment in the West Village.
After shelling out a $12,000 deposit for first month’s rent, last month’s rent and a security deposit, Fox settled into his abode in the tree-lined luxury of one of Manhattan’s most sought-after neighborhoods. The love affair with the building didn’t last long.
Unexpectedly, Fox started to become sick. Several visits to the doctor couldn’t identify a cause for his illness, until, finally, his physician suggested a mold-related illness.
“I asked the landlord to fix it and I wound up having to take the landlord to court,” says Fox.
By the time the court date arrived, Fox had paid to fix the mold problem himself and had little in the way of solid evidence to show a judge. So he built an app that would track the public complaints filed against the landlord and the public assessments that had been done on the building.
“I went to court and I showed the judge this model that I had put together and he said, ‘Welcome to New York and I’m sorry this happened to you… and you should definitely build an app, because New York City needs this.’”
Rentlogic founder Yale Fox
Fox, already enrolled in the TED Fellows program, built the app, initially called “RentCheck” and began marketing it to landlords and renters. “It was just a hobby because I was so angry about how things had happened to me,” says Fox. “We didn’t want to charge renters fees to the site. We thought having equal access to information could prevent this from happening in the future.”
Things continued as a nonprofit for a while until last year Fox hit on a business model. He designed a ratings card for the building based on the data his company had collected and showed it to his current landlord. “She said, ‘How much would you charge for it?’” Fox recalled.
Thus RentCheck became Rentlogic and a business was born. Fox charges landlords for assessments and to display a ratings placard that indicates the building’s grade.
Renters are willing to pay up to an additional $45 per month, according to a white paper, to sign a lease in a building that’s been independently certified. “People are willing to pay a little bit more just to not deal with the constant headaches that happen in certain kinds of buildings,” he said.
Fox appears to have launched Rentlogic at the right time. The market for housing in New York has softened as luxury apartments flood the market and demand softens, meaning that rents are coming down across the board.
But beyond being more competitive there’s a defensive aspect to getting rated in a market filled with demanding, complaint-prone consumers that have no qualms savaging any business, from landlords to local restaurants (although oftentimes the landlords and restaurants deserve it).
“A lot of times landlords are purchasing this because there’s no way to prove they’re not a one-star landlord,” Fox says. “This is accessible for big landlords and small landlords. In a zero-transparency and low-accountability marketplace, there’s no incentive for bad actors to improve their behavior, but with Rentlogic there is.”
The company is already making institutional moves. Fox has inked a deal with Blackstone about providing ratings for their $5.5 billion Stuyvesant Town acquisition on the Lower East Side, according to Fox. In addition, the company has partnered with a number of real estate brokers and roommate-hunting services like Nooklyn and Roomi to use its ratings.
While Rentlogic is scrupulous about using data to train its algorithm, it’s also transparent about how the algorithm works, according to Fox.
“Algorithms control so much what’s going on in the world and people just don’t understand them,” he says. So in the interest of full transparency, the company is putting together a building simulator where users can add problems and see how it affects a building’s rating on the Rentlogic site. The company also has an algorithmic review committee that reviews the results coming from the building assessments.
And while Rentlogic is starting in New York, the company has plans to use its machine learning system to hoover up publicly available data and provide grades for real estate across the United States.
Ultimately, Fox just wants to help improve the tenant-landlord relationship, he says. “I was in a terrible situation with a landlord who went to jail… I launched this site so no one would have to go through what I went through.”
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Kin expands its celebrity-driven ‘neighborhood’ model for online video
Digital media company Kin has announced a slate of new video series from singer/actress Jordin Sparks, Bachelorette JoJo Fletcher and Jordan Rodgers (who successfully proposed to Fletcher over on the series).
The company also revealed more details about its programming with Vanessa Lachey (who had already signed on with her husband Nick). She’ll be hosting a competition series called Beauty School Knockout, where contestants compete to create specific looks using unconventional products.
This is all part of what the company calls its “neighborhood” strategy, where it launches a set of interconnected channels, usually featuring stars who became famous on traditional media. The new announcements bring Kin up to five channels, with the goal of creating three more by the end of the year.
“[Ultimately,] We want to create 20 of these channels … a neighborhood of channels for women in what we call the ‘builder’ phase of their lives,” Kin CEO Michael Wayne told me. “And they all have sort of the same like-minded, inspirational, accessible feeling to them, in women lifestyle verticals.”
The company’s first big success with this model was Tia Mowry’s Quick Fix, a series of lifestyle and how-to videos from the Sister, Sister star.
According to research by Nielsen, Quick Fix reached 8.8 million total viewers in the week of June 25, including 3.7 million women between the ages of 18 to 34 — an audience that’s comparable to cable reality hits like Chopped, Property Brothers and Keeping Up with the Kardashians. So Kin said it’s extending its partnership with Mowry to develop more lifestyle content in addition to Quick Fix.
In Wayne’s view, it makes more sense for Kin to work with a “mainstream star” like Mowry rather than someone who recently became famous on social media, especially since the first wave of social media influencers is being “completely disrupted by the next wave.”
He said that Mowry, on the other hand, has been in the public consciousness for decades: “No one searches for Tia because she did a smokey eye video.”
Wayne added that he remains focused on a cross-platform strategy, where individual platforms might get early access to the videos (Beauty School Knockout will premiere on Facebook Watch), but the videos ultimately get posted to YouTube, Facebook, Instagram TV and Amazon. He also said it’s crucial that the “unit economics” of advertising on each series makes sense, so Kin isn’t relying on the platforms or on custom, branded video deals to subsidize production.
“With Tia, I know exactly how much money I’m spending on Facebook, I know how Amazon will monetize, I can chart this investment and know it’s going to pay off and become profitable within 9 to 12 months,” he said.
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