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Cratejoy, a startup that runs a marketplace for subscription businesses and helps founders launch and scale their own subscription box services, has laid off 18 members of its 43-person team.
The company’s co-founder and chief executive officer Amir Elaguizy confirmed the lay-offs to TechCrunch. He says the cuts are part of a restructuring effort to keep costs in line and that subscribers and merchants will not be impacted.
The startup has raised a total of $10 million to date from investors, including Charles River Ventures, SV Angel, Andreessen Horowitz, Maverick Capital, Start Fund and ACE Venture Fund. Cratejoy completed the Y Combinator accelerator program in the summer of 2013 alongside DoorDash, Le Tote and Bloom That, which itself recently hit pause on its on-demand flower service.
“This was a hard decision made by the leadership team to keep our costs in line,” Elaguizy told TechCrunch. “Whenever we’re forced to make hard staffing decisions it is difficult, and this reduction was no exception. We had to part ways with many very good and talented people.”
Elaguizy declined to elaborate on any other changes to the business.
Austin-based Cratejoy sells a curated collection of subscription boxes and helps entrepreneurs develop their own subscription box. It exists on the premise that the future of e-commerce is these packaged collections of goods delivered on a recurring basis.
For some time, venture capitalists were drinking the subscription box Kool-Aid, but those days appear to be over. Funding into subscription box startups, according to Crunchbase data, has dropped off significantly.
Cratejoy was founded in 2014 amid the subscription box funding boom. The same year it completed its $4 million Series A, Birchbox completed a $60 million round, Dollar Shave Club raised $13 million and Stitch Fix brought in $30 million. With 30 companies raising about $200 million, 2014 was the highest on record for investment in subscription box companies.
Last year, companies in the sector raised just $39.7 million across 20 deals.
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Apple is about to release the public beta version of iOS 12.1. And before everybody freaks out, the company announced that this update will feature new emojis — best feature update ever.
In other words, Apple is releasing its own take on Unicode 11.0 emojis. Other devices and major services will soon all support the same emojis, but with a different design.
Apple already previewed some of these new emoji designs back in July for World Emoji Day. So here’s what you should expect.
Curly hair, grey hair, bald people, red hair…
As always, you’ll be able to find five skin colors in addition to yellow, and all characters come in male and female variants. The Unicode 11.0 specs said that vendors should add “curly hair” emojis. But it looks like Apple concluded “alright let’s put a ’stache on that face!”
As for everything else, you’ll find a new emojis for outdoor accessories, such as luggage, compass and hiking shoes. On the food front, you’ll find bagels, salt, cupcakes, leafy greens, mango, moon cake, etc.
And when it comes to animals, there’s finally a mosquito emoji as well as new llama, swan, raccoon, kangaroo, lobster, parrot and peacock emojis.
Every time I’ve written about emojis, the number one comment has always been about red hair. It took a few years but red hair people, the Unicode consortium has finally heard you!
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It’s hard to imagine a better demonstration of the state of AAA gaming today than Assassin’s Creed Odyssey, a game where the whole of the wine-dark Classical Aegean is available for you to ply with your oars — but which operates according to a risible, cartoonish video game logic that seems, if possible, even more anachronistic. Should you play it? Absolutely.
(Very minor spoilers ahead.)
In case you haven’t been following the Assassin’s Creed… well, odyssey, the last few years, the game took some time off following the lavishly produced but ambivalently received Unity and Syndicate games, set in revolutionary Paris and Victorian London, respectively. The series, critics said, was wearing itself a bit thin despite the fabulous set dressing.
You can imagine everyone’s surprise when AC returned in Origins, set in an enormous swathe of ancient Egypt. New systems nudged the game from the stealth action of its roots toward the expansive, open-world RPG currently in vogue. It was a little rough around the edges, but the scale was welcome, as was the shift away from the increasingly turgid Assassins versus Templars secret society scramble.
The news that the next game would take place in Ancient Greece at the time of the Peloponnesian War thrilled me to no end. I’ve always been a fan of the Classical era, Homer and Herodotus and Periclean Athens and all that. I’ll also admit to an unironic love of “300” and the story of Leonidas’s last stand — the graphic novel, not the movie, which was awful.
Here, then was that world brought to life with all the fidelity that Ubisoft’s hundreds of artists and modelers could bring, with a narrative combining secret societies with classical warfare, historical figures and high-seas adventure (I loved the pirate-themed AC Black Flag). On paper this is the greatest game ever to grace the screen.
And in a way, it is. Ubisoft’s rendering of the Classical world is so beautiful, so massive, so obviously a labor of love and skill and intensive research that I have spent much of my time in the game simply gawking.
The costumes! The statues! The landscapes! The light! It’s a feast of details at every location, from the idyllic backwater of Kephallonia, where your hero begins their story, to the sprawling, bustling Athens just approaching the zenith of its glory. I (that is to say, my character) walked past the Theatre of Dionysus in its construction, which I have visited in person (now ruined and restored, of course), and on up to the Acropolis, where I scaled the Parthenon and looked out over the tiled roofs under one of which, for all I know, I may find Plato sitting and writing The Symposium.
Then I meander to the harbor, board my black ship and split the seas to explore any of the islands in the entire Aegean — any of them. The whole Aegean! Well, most of it, anyway. Enough that you won’t ask for more. Here be mythical creatures, political machinations, stormy seas and sunny shanties.
The world that Assassin’s Creed Odyssey inhabits, I feel confident in saying, is the largest and most impressive that I have encountered, with special credit given for having to reflect reality to a certain extent, which is not a limitation shared by its eminent competition in the open-world genre, like Horizon: Zero Dawn and Breath of the Wild.
In my opinion, both as a gamer and a lover of antiquity, it is worth the price of admission to experience this world, to see and hear Ancient Greece in a way that was heretofore impossible, and simply to revel in the almost inconceivable level of craft that was so obviously put into this mind-boggling world.
And now, having made that judgment, I will proceed to trash the game I just recommended for about two thousand words.
Assassin’s Creed Odyssey, the game itself, is embarrassing to play. The characters you interact with and the minute-by-minute gameplay are so uneven that I truly believe that Ubisoft simply didn’t have time to adequately play-test it. It feels like the game was just too big to run through once they’d made it so they just shipped. If someone from Ubisoft were sitting next to me as I played, I would expect them to be cringing constantly.
It’s an incredibly lopsided collection of old and new ideas, balanced and unbalanced systems, good and bad UI, intuitive and baffling combat, beautiful and repulsive graphics, and excellent and laughable voice acting. I haven’t finished the game, let alone all the side quests, but although I expect to encounter more good things as I go, the bad things were apparent pretty much from the first few minutes and haven’t abated.
The AI of the people in this game seems to have regressed 10 years to a simpler age. They are truly idiots all, from people on the street to elite soldiers.
One of the first things that happened when I got my horse and learned to have it follow a road was that it mowed down a few laborers. This, I found, would happen everywhere I went: every character in the game walks right in the center of the road and dives madly out of your way as you canter down it, screaming and cursing. Wild animals cluttered the road, and reacted confusedly as I approached, throwing themselves under the hooves of my steed, Phobos.
This was my first taste of what would become a theme. Why, I asked myself, wouldn’t these people just walk on the side of the road? The developers clearly accounted for horses riding down it, and have behaviors and barks for when that happens. But it’s so weird, so unrealistic, so video gamey. Surely in this lovingly rendered world it is not unusual for a horse to run down a mountain road? Why then do they behave in this way? Because the people were not created intelligently — it’s as simple as that. None of them.
I once emptied a military camp of guards and then set about looting the place. A woman was being held captive in a cage — not an uncommon thing to find — so I let her out. As she escaped, thanking me, I turned to take the items out of a nearby chest. The woman, mid-escape, screamed with rage at me for this theft, snatching a nearby spear and rushed me in righteous anger. What?
Perhaps I can’t expect every peasant to be a genius, but guards too (of all ranks) are unbelievably dense. They will step over the corpses of their fellow men to get to their post and not say a word. They will fail to hear the clashing of swords, or not notice a guy being violently flipped over and disemboweled, a matter of feet away. They will follow you one by one around corners where you can dispatch them individually and fail to see or care about the ever-widening pool of blood. They are as dumb as the dumbest guards from games that came out 10 years ago.
Not much better are the much-ballyhooed mercenaries, who come after you if you do too many bad things. It’s not really clear what the bad things are, but eventually you’ll see a red helmet icon on your map and know you’ve been naughty. They’re basically guards with special weapons and a few characteristics like “weak to fire” or “takes 20 percent less ranged damage.” Technically they have backstories but you have to drill down to their description to find them, and by the time you’re doing that you’ve probably already killed them. You can recruit them for your ship, like you can recruit anyone, but they generally amount to stat bonuses with funny names like Demos the Drunk. He didn’t act drunk — just had a spear I wanted, so I took him out. I mean, the variation is welcome, but it’s nothing like, for example, the nemesis system in the Mordor series.
Combat is a real mix. You are no longer a fragile assassin who can be killed from a few good hits, but a powerful warrior with supernatural skills like instant mid-battle heals and teleportation. This is combat between equals, but your equals are generally stiff types with two or three attacks they repeat over and over, glowing a bright red or gold before doing so.
A slippery-feeling dodge system zips you through these attacks, or you can parry some of them, then slash away at your attacker. Some guards or targets, especially if they’re a level or two above you, will take minutes of patient slashing before they drop. I was sent on a hunt to kill a legendary boar that I gave up on after a couple minutes because I had only taken its health down by a quarter while not being hit myself.
Compared with other action RPGs it’s pretty listless stuff. More appealing is the stealth, which the fools of guards are obviously there to encourage, since you can empty a camp or fort of its occupants systematically and it can be quite satisfying. But with the perfect knowledge effected by scouting such a place with your eagle’s x-ray vision, it feels more like bullying than anything.
The Peloponnesian War is going on around you, though you’d be hard-pressed to notice most of the time. You don’t exactly take sides, since whatever area you’re in, your enemies are the ones in control. You can weaken the faction in power by various means and force a battle (a melee in which the combat, now against dozens, feels frustratingly sloppy), but ultimately the guards and camps feel much the same as one another — Spartans have different helmets from Athenians.
I thought at first this would be deeper than it is. I had looted a variety of armor pieces, several of which suggested I could use them to blend in among the Athenians whom I was at that moment working to undermine. So I donned them and headed to the nearest camp, hoping to walk about unsuspected, Hitman-style, sowing chaos by releasing caged animals and setting fire to supplies. Nope: I was immediately attacked on approaching the gate, before I’d even come in or done anything suspicious. The guard that had never seen me before apparently recognized me as the bloodthirsty mercenary who’d wiped out a camp a mile or so away, minutes earlier. No espionage for me.
It’s never really clear who you’re fighting or why, because the locations and people are just names. It doesn’t matter if they’re Athenian or Spartan, just that they’re the ones between you and the treasure chest. I guess that’s the life of a mercenary, but it doesn’t make you care a lot.
The RPG elements, from gear to abilities, have almost no integration with the game itself. From the very beginning you can see your whole skill tree, including things involving the magic spear that you don’t yet know is magic. You gain new abilities and upgrade your ship not through interesting quests or meeting interesting people, but simply by spending points and resources.
When your ship’s captain says the hull ought to be upgraded, it’s not the start of a quest to find some cool big trees or visit his hometown where he left his ship-building tools and pals. It’s literally just a reminder to stock up on wood and iron and press the button to upgrade in the pause screen.
When you meet a talented carpenter whose brother is being held by bandits, it isn’t a quest to reunite these guys for a power team that enables a ship repair superpower. He just turns out to be a regular guy who increases your hull strength by a couple of percentage points.
Quests, talked up ahead of release as being fully voiced and emergent, as though you’re receiving a request from help from a needy merchant or the like, are nothing of the sort. Every one I’ve encountered so far has been a variant of: Kill these five wolves specifically. Kill these three Spartan elite guards specifically. Kill these bandits. Sink these ships.
Each has a flimsy justification (they’re blocking the road; they stole money from me) and are often atrociously acted. In one I found the quest giver asleep; he obligingly woke me up to say he wanted to take the fight to some bandits who had been demanding money from him. As soon as I agreed, those very bandits appeared not 10 feet away and instantly ran him through. Quest failed.
There are deeper side quests, to be sure. But the hundreds of quests you’ll see on quest boards or appearing randomly in the wild are like this, and rarely give more than a spritz of XP and gold. Sometimes you can recruit the quest-giver, though they might or might not be helpful on your crew.
I wish that they had taken the time and effort that went into creating 20 or 30 of these quests and made one single side quest with multiple steps, characters that mattered a bit, and provided substantial rewards like a new ability for your ship.
Even main story quests, such as the targets you’ll be taking on, can be disappointingly shallow. You’re supposed to be following threads and clues, but several are just handed to you: Here’s some lady. Here’s her exact location. Go kill her. No dialogue, no footwork, no alternatives. Stab this person and take their shiny thing. Shouldn’t I at least try to get some information out of her? Why isn’t there even a death cut scene like in so many of the other games?
The writing is hit and miss. The main story and its immediate side quests are fine — I’m perhaps 25 hours in and I’m interested to see where it’s going, even if it’s not particularly surprising. And it helps that the writing and voices for the main characters are leaps and bounds above the rest.
I chose to play as Kassandra, as opposed to Alexios, for a lot of reasons. And I love her. She’s well-acted, her writing is funny and occasionally realistic, and I like that she is indistinguishable from her male alternative in every way. Your companions, especially Herodotos and your exuberant captain Barnabas, are great.
Yet other characters are ridiculous: badly written, worse acted. Even major ones. I remember one exchange with a soon-to-be-target who was pressuring me to torture some poor sap. His voice acting was so bad, especially compared to his interlocutor Kassandra’s, that I was laughing out loud. He was far from the only example of this.
Games like The Witcher 3 have spoiled us on the quality of the writing and quests, but that should be a new bar to meet, not a high-water point. It’s sad that Ubisoft hasn’t upped its game here, so to speak; it feels like 90 percent of the game I’ve played so far is purely mechanical, and even at its best it sits like a layer of butter spread thinly across an enormous Greek piece of toast. But what toast!
It’s tantalizing to see how good a game like this could be, only to be let down again and again with elements that would feel out of date 10 years ago. I’m having a great time when I’m not shaking my head at it, and enjoying the scenery when I’m not being attacked by one of the evidently 50,000 bears out for my blood in the Classical world.
As I wrote earlier, to me it is worth buying just for the good parts. But as someone who cares about games and loves the idea of this one, I can’t help but observe how dated and baffling it is at the same time. It doesn’t live up to the world it was created to inhabit, but that world is practically a complete game in itself, and one that I immediately loved.
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Former Facebook VP of News Feed and recently appointed Instagram VP of Product Adam Mosseri has been named the new head of Instagram following the resignation of Instagram’s founders Kevin Systrom and Mike Krieger last week. “We are thrilled to hand over the reins to a product leader with a strong design background and a focus on craft and simplicity — as well as a deep understanding of the importance of community,” the founders wrote. “These are the values and principles that have been essential to us at Instagram since the day we started, and we’re excited for Adam to carry them forward.”
Systrom will recruit a new executive team, including heads of product, operations and engineering, to replace himself, Instagram COO Marne Levine, who went back to lead Facebook partnerships last month, and engineering leader James Everingham, who moved to Facebook’s blockchain team in May before finishing at Instagram in July. Instagram’s product director Robby Stein is a strong candidate for the product head position, as he’s been overseeing Stories, feed, Live, direct messaging, camera and profile.
Instagram’s founders announced last week they were leaving the Facebook corporation after sources told TechCrunch the pair had dealt with dwindling autonomy from Facebook and rising tensions with its CEO Mark Zuckerberg. The smiling photo above seems meant to show peace has been restored to Instaland, and counter the increasing perception that Facebook breaks its promises to acquired founders. TechCrunch previously reported Mosseri was first in line for the role according to sources, and The Information later wrote that some inside the company saw him as a lock.
Mosseri’s experience dealing with the unintended consequences of the News Feed, such as fake news in the wake of the 2016 election, could help him predict how Instagram’s growth will affect culture, politics and user well-being. Over the years of interviewing him, Mosseri has always come across as sharp, serious and empathetic. He comes across as a true believer that Facebook and its family of apps can make a positive impact in the world, but cognizant of the hard work and complex choices required to keep them from being misused.
Born and raised in New York, Mosseri started his own design consultancy while attending NYU’s Gallatin School of Interdisciplinary Study to learn about media and information design. Mosseri joined Facebook in 2008 after briefly working at a startup called TokBox. Tasked with helping Facebook embrace mobile as design director, he’s since become part of Zuckerberg’s inner circle of friends and lieutenants. Mosseri later moved into product management and oversaw Facebook’s News Feed, turn it into the world’s most popular social technology and the driver of billions in profit from advertising. However, amidst his successes, Mosseri also oversaw Facebook Home, the flopped mobile operating system, and was the officer on duty when fake news and Russian election attackers proliferated.
After going on parental leave this year, Mosseri returned to take over the role of Instagram VP of Product from Kevin Weil as he moved to Facebook’s blockchain team. A source tells TechCrunch he was well-received and productive since joining Instagram, and has gotten along well with Systrom. Mosseri now lives in San Francisco, close enough to work from both Instagram’s city office and South Bay headquarters. He’ll report to Facebook’s chief product officer Chris Cox as he did at Facebook. Cox wrote, “Kevin and Mike, we will never fill your shoes. But we will work hard to uphold the craft, simplicity, elegance, and the incredible community of Instagram: both the team and the product you’ve built.”
“The impact of their work over the past eight years has been incredible. They built a product people love that brings joy and connection to so many lives,” Mosseri wrote about Instagram’s founders in an Instagram post. “I’m humbled and excited about the opportunity to now lead the Instagram team. I want to thank them for trusting me to carry forward the values that they have established. I will do my best to make them, the team, and the Instagram community proud.”
Mosseri will be tasked with balancing the needs of Instagram, such as headcount, engineering resources and growth, with the priorities of its parent company Facebook, such as cross-promotion to Instagram’s younger audience and revenue to contribute to the corporation’s earnings reports. Some see Mosseri as more sympathetic to Facebook’s desire than Instagram’s founders, given his long-stint at the parent company and his close relationship with Zuckerberg. Interestingly, Zuckerberg wasn’t mentioned or pictured in the transition announcement and hasn’t posted anything congratulating Mosseri as is common in Facebook’s employee culture. Zuckerberg may be seeking to reduce the appearance that he’s playing puppet master and instead does actually let Instagram run independently.
The question now is whether users will end up seeing more notifications and shortcuts linking back to Facebook, or more ads in the Stories and feed. Instagram hasn’t highlighted the ability to syndicate your Stories to Facebook, which could be a boon for that parallel product. Instagram Stories now has 400 million daily users compared to Facebook Stories and Messenger Stories’ combined 150 million users. Tying them more closely could see more content flow into Facebook, but it might also make users second guess whether what they’re sharing is appropriate for all of their Facebook friends, which might include family or professional colleagues.
Mosseri’s most pressing responsibility will be reassuring users that the culture of Instagram and its app won’t be assimilated into Facebook now that he’s running things instead of the founders. He’ll also need to snap into action to protect Instagram from being used as a pawn for election interference in the run-up to the 2018 U.S. mid-terms. While he’ll never have the same mandate and faith from employees that the founders did, Mosseri is the experienced leader Instagram needs to grapple with its scaled-up influence.
View this post on InstagramA post shared by Adam Mosseri (@mosseri) on
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Earlier this year, we heard rumors that Google was working on a game-streaming service. It looks like those rumors were true. The company today unveiled “Project Stream,” and while Google calls this a “technical test” to see how well game streaming to Chrome works, it’s clear that this is the foundational technology for a game-streaming service.
To sweeten the pot, Google is launching this test in partnership with Ubisoft and giving a limited number of players free access to Assassin’s Creed Odyssey for the duration of the test. You can sign up for the test now; starting on October 5, Google will invite a limited number of participants to play the game for free in Chrome.
As Google notes, the team wanted to work with a AAA title because that’s obviously far more of a challenge than working with a less graphics-intense game. And for any game-streaming service to be playable, the latency has to be minimal and the graphics can’t be worse than on a local machine. “When streaming TV or movies, consumers are comfortable with a few seconds of buffering at the start, but streaming high-quality games requires latency measured in milliseconds, with no graphics degradation,” the company notes in today’s announcement.
If you want to participate, though, you’ll have to be fast. Google is only taking a limited number of testers. Your internet connection has to be able to handle 25 megabits per second and you must live in the U.S. and be older than 17 to participate. You’ll also need both a Ubisoft and Google account. The service will support wired PlayStation and Xbox One and 360 controllers, though you can obviously also play with your mouse and keyboard.
While it remains to be seen if Google plans to expand this test and turn it into a full-blown paid service, it’s clear that it’s working on the technology to make this happen. And chances are Google wouldn’t pour resources into this if it didn’t have plans to commercialize its technology.
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The HRP-5P is a humanoid robot from Japan’s Advanced Industrial Science and Technology institute that can perform common construction tasks including — as we see above — install drywall.
HRP-5P — maybe we can call it Herb? — uses environmental measurement, object detection and motion planning to perform various tasks. In this video we see it use small hooks to grab the wallboard and slide it off onto the floor. Then, with a bit of maneuvering, it’s able to place the board against the joists and drill them in place.
“By utilizing HRP-5P as a development platform of industry-academia collaboration, it is expected that research and development for practical use of humanoid robots in building construction sites and assembly of large structures such as aircraft and ships will be accelerated,” write the creators.
The researchers see the robot as a replacement for an aging population and a declining birth rate. “It is expected that many industries such as the construction industry will fall into serious manual shortages in the future, and it is urgent to solve this problem by robot technology,” the write. “Also, at work sites assembling very large structures such as building sites and assembling of aircraft / ships, workers are carrying out dangerous heavy work, and it is desired to replace these tasks with robot technology. However, at the assembly site of these large structures, it is difficult to develop a work environment tailored to the robot, and the introduction of robots has not progressed.”
Considering there are 6 million contractors in the U.S. alone, robots like this one could be a boon or a curse. What happens when we can easily replace humans in shipping, logistics and construction? Let’s just hope Herb here needs a supervisor.
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Ettitude, recently graduated from the ERA accelerator, is looking to ride the growing wave of e-commerce by offering eco-friendly sheets.
The company offers bamboo lyocell sheets and pajamas, which feel like a hybrid between silk and cotton, and stay cool longer than cotton or other fabrics.
Bamboo lyocell fabric is essentially organic fabric made from weaving together tiny fibers of organic bamboo material or pulp. Ettitude says that the fiber yield per acre from bamboo is about 10 times higher than cotton and requires less than 10 percent of the water to grow.
I tried out the Ettitude sheets and found that they were indeed soft and kept me cool in the hot NYC summer, but they also require slightly more attentive laundering. Ettitude sheets should be washed in cold water and separately (or in a laundry bag), which is a slight departure from throwing your sheets in with the regular wash.
Still, the company is growing. Ettitude, a predominantly bootstrapped company, first launched in Australia and gained traction via ecommerce channels. Late this summer, the company launched in the U.S. and has sold “tens of thousands” of units, with a 20 percent month over month growth rate.
Ettitude has taken some investment from friends and family, and also received $100,000 in investment from Entrepreneurs Roundtable Accelerator .
While the consumer side of the business seems to be growing, Ettitude is also receiving inbound requests from enterprise brands such as airlines to get involved with the brand. Qantas, the largest airline in Australia, has started selling Ettitude in its online portal to frequent fliers.
Ettitude Queen set sheets cost $178.
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We are less than a month away from the release of Red Dead Redemption 2, the sequel to one of the most popular games of the PS3/Xbox era. Red Dead Redemption launched in 2010, meaning that fans of the franchise have waited for almost a decade to continue their adventure through the early American frontier.
Today, Rockstar Games has released a little over 4 minutes of gameplay footage, showing off a special glimpse of first-person mode. Usually a third-person game, Rockstar has let slip that the next game will have a first-person mode for folks who want to fully immerse.
Watch Gameplay Video Part 2: https://t.co/ZlRCx5DyC7
Red Dead Redemption 2: Coming October 26, 2018.
Pre-Order Now: https://t.co/Dse5wKDeZr pic.twitter.com/Rh7TIhD7Md
— Rockstar Games (@RockstarGames) October 1, 2018
Part of the draw to RDR comes from the beauty of its open world experience. With RDR2, Rockstar has challenged itself to make everything bigger, better, and more dynamic. In this trailer, the company shows off small but significant details like the dynamic weather (see Arthur Morgan’s frosty breath in the snow) and also gives us a deeper look at important game mechanics like Dead Eye.
As part of the expansion of the RDR world itself, players are also getting even more customization options, with the ability to decide what Arthur wears, eats, and how well he handles his own physical hygiene. Though it’s not show in this particular trailer, we’ve also learned that players can customize their horses as well.
You can check out the full gameplay trailer below. Red Dead Redemption 2 is available starting October 26.
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I’d like to meet some high-tech folks in Vancouver this week and I need your help. I’d like to hold a micro meet up at about 7pm on October 4 and I need a recommended place. If we can manage it we might be able to have a pitch off as well so let me know if you Vancouverians (Vancouverites?) know of any place with a bar and maybe a little stage and a microphone.
Please let me know if you can think of any good spots and I’ll finalize the meetup tomorrow. Email me at john@techcrunch.com or Tweet me @johnbiggs with ideas/help. If you’d like to pitch please fill this out. I’ll contact the people who are selected to pitch on Wednesday.
See you soon, eh!
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Dressed in a Naruto t-shirt and a hat emblazoned with the phrase “lone wolf,” Ne-Yo slouches over in a chair inside a Holberton School classroom. The Grammy-winning recording artist is struggling to remember the name of “that actor,” the one who’s had a successful career in both the entertainment industry and tech investing.
“I learned about all the things he was doing and I thought it was great for him,” Ne-Yo told TechCrunch. “But I didn’t really know what my place in tech would be.”
It turns out “that actor” is Ashton Kutcher, widely known in Hollywood and beyond for his role in several blockbusters and the TV sitcom That ’70s Show, and respected in Silicon Valley for his investments via Sound Ventures and A-Grade in Uber, Airbnb, Spotify, Bird and several others.
Ne-Yo, for his part, is known for a string of R&B hits including So Sick, One in a Million and Because of You. His latest album, Good Man, came out in June.
Ne-Yo, like Kutcher, is interested in pursuing a side gig in investing but he doesn’t want to waste time chasing down the next big thing. His goal, he explained, is to use his wealth to encourage people like him to view software engineering and other technical careers as viable options.
“Little black kids growing up don’t say things like ‘I want to be a coder when I grow up,’ because it’s not real to them, they don’t see people that look like me doing it,” Ne-Yo said. “But tech is changing the world, like literally by the day, by the second, so I feel like it just makes the most sense to have it accessible to everyone.”
Last year, Ne-Yo finally made the leap into venture capital investing: his first deal, an investment in Holberton School, a two-year coding academy founded by Julien Barbier and Sylvain Kalache that trains full-stack engineers. The singer returned to San Francisco earlier this month for the grand opening of Holberton’s remodeled headquarters on Mission Street in the city’s SoMa neighborhood.
Holberton, a proposed alternative to a computer science degree, is free to students until they graduate and land a job, at which point they are asked to pay 17 percent of their salaries during their first three years in the workforce.
It has a different teaching philosophy than your average coding academy or four-year university. It relies on project-based and peer learning, i.e. students helping and teaching each other; there are no formal teachers or lecturers. The concept appears to be working. Holberton says their former students are now employed at Apple, NASA, LinkedIn, Facebook, Dropbox and Tesla.
Ne-Yo participated in Holberton’s $2.3 million round in February 2017 alongside Reach Capital and Insight Venture Partners, as well as Trinity Ventures, the VC firm that introduced Ne-Yo to the edtech startup. Holberton has since raised an additional $8 million from existing and new investors like daphni, Omidyar Network, Yahoo! co-founder Jerry Yang and Slideshare co-founder Jonathan Boutelle.
Holberton has used that capital to expand beyond the Bay Area. A school in New Haven, Conn., where the company hopes to reach students who can’t afford to live in tech’s hubs, is in development.
The startup’s emphasis on diversity is what attracted Ne-Yo to the project and why he signed on as a member of the board of trustees. More than half of Holberton’s students are people of color and 35 percent are women. Since Ne-Yo got involved, the number of African American applicants has doubled from roughly 5 percent to 11.5 percent.
“I didn’t really know what my place in tech would be.”
Before Ne-Yo’s preliminary meetings with Holberton’s founders, he says he wasn’t aware of the racial and gender diversity problem in tech.
“When it was brought to my attention, I was like ‘ok, this is definitely a problem that needs to be addressed,’” he said. “It makes no sense that this thing that affects us all isn’t available to us all. If you don’t have the money or you don’t have the schooling, it’s not available to you, however, it’s affecting their lives the same way it’s affecting the rich guys’ lives.”
Holberton’s founders joked with TechCrunch that Ne-Yo has actually been more supportive and helpful in the last year than many of the venture capitalists who back Holberton. He’s very “hands-on,” they said. Despite the fact that he’s balancing a successful music career and doesn’t exactly have a lot of free time, he’s made sure to attend events at Holberton, like the recent grand opening, and will Skype with students occasionally.
“I wanted it to be grassroots and authentic.”
Ne-Yo was very careful to explain that he didn’t put money in Holberton for the good optics.
“This isn’t something I just wanted to put my name on,” he said. “I wanted to make sure [the founders] knew this was something I was going to be serious about and not just do the celebrity thing. I wanted it to be grassroots and authentic so we dropped whatever we were doing and came down, met these guys, hung out with the students and hung out at the school to see what it’s really about.”
What’s next for Ne-Yo? A career in venture capital, perhaps? He’s definitely interested and will be making more investments soon, but a full pivot into VC is unlikely.
At the end of the day, Silicon Valley doesn’t need more people with fat wallets and a hankering for the billionaire lifestyle. What it needs are people who have the money and resources necessary to bolster the right businesses and who care enough to prioritize diversity and inclusivity over yet another payday.
“Not to toot the horn or brag, but I’m not missing any meals,” Ne-Yo said. “So, if I’m going to do it, let it mean something.”
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