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Tokyo-based SODA, which runs Japan’s largest sneaker resell platform, lands $22 million led by SoftBank Ventures Asia

Tokyo-based SODA, which runs sneaker reselling platform SNKRDUNK, has raised a $22 million Series B led by SoftBank Ventures Asia. Investors also included basepartners, Colopl Next, THE GUILD and other strategic partners. Part of the funding will be used to expand into other Asian countries. Most of SNKRDUNK’s transactions are within Japan now, but it plans to become a cross-border marketplace.

Along with SODA’s $3 million Series A last year, this brings the startup’s total funding to $25 million.

While the COVID-19 pandemic was initially expected to put a damper on the sneaker resell market, C2C marketplaces have actually seen their business increase. For example, StockX, one of the biggest sneaker resell platforms in the world (which hit a valuation of $2.8 billion after its recent Series E), said May and June 2020 were its biggest months for sales ever.

SNKRDUNK’s sales also grew last year, and in December 2020, it recorded a 3,000% year-over-year increase in monthly gross merchandise value. Chief executive officer Yuta Uchiyama told TechCrunch this was because demand for sneakers remained high, while more people also started buying things online.

Launched in 2018, SNKRDUNK now has 2.5 million monthly users, which it says makes it the largest C2C sneaker marketplace in Japan. The Series B will allow it to speed up the pace of its international expansion, add more categories and expand its authentication facilities.

Like StockX and GOAT, SNKRDUNK’s user fees cover authentication holds before sneakers are sent to buyers. The company partners with FAKE BUSTERS, an authentication service based in Japan, to check sneakers before they are sent to buyers.

In addition to its marketplace, SNKRDUNK also runs a sneaker news site and an online community.

SODA plans to work with other companies in SoftBank Venture Asia’s portfolio that develop AI-based tech to help automate its operations, including logistics, payment, customer service and counterfeit inspection.

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Pace launches out of private beta with a plan to scale virtual group therapy

One in five people have a mental health illness. Pace, a new startup founded by Pinterest and Affirm executives, wants to pay attention to the other four in that statistic.

“Nobody is perfectly mentally healthy all the time,” said Jack Chou, Pace co-founder. “It’s a non-existent idea, everyone is sort of swimming in between being clinically mentally unhealthy and perfectly mentally happy.”

While diagnosable mental health conditions might get an individual medication or therapy, those that live in a grey space might still need resources to stay afloat. After Chou experienced the detrimental effects of burnout while working for Pinterest and Affirm, and co-founder Cat Lee, formerly of Pinterest and Maveron, experienced a personal travesty, the former colleagues realized there needed to be a way to help people who didn’t fit squarely into one bucket.

So Pace, which launched out of private beta today, wants to address this fallacy by creating small-group training classes for people interested in taking care of their emotional and mental health. It is launching with $1.9 million in seed funding. Investors include Nellie and Max Levchin, Jeff Weiner, Emilie Choi, Ben Silbermann, Box Group, and SV Angel.

The core of the product is a 90-minute live video group session once a week, delivered through Pace’s platform. The video component integrates with Twilio and Agora (and interestingly, not Zoom, because its SDK lacks personalization options). Users can attend the sessions on Web, iOS or Android.

Image Credits: Pace

Pace forms cohorts of eight to 10 people around shared interest or identities, such as a founder group or parent group. Then, Pace interviews a new user for 15 to 30 minutes to learn about what they hope to get out of the experience.

Once a group is formed, they meet weekly with a facilitator at the helm. While it’s not trying to be a therapy replacement, the startup is looking for facilitators who are licensed in mental health practice. To help them do this, Pace secured two founding members who are psychologists: Dr. Kerry Makin-Byrd and Dr. Vivian Oberling.

When users sign on, they are prompted to pick three words that describe themselves from dozens of options. Those words show up under their video as they talk, and help skip some small talk in the beginning of the sessions.

The group talks about a variety of topics, from how to manage stress to how to adapt to a remote world. There is no formal curriculum, but each class has a takeaway for participants to leave with.

Pace doesn’t follow any specific curriculum during the meetings, but instead uses the time for people to talk through their feelings. Facilitators are licensed mental health clinicians, with the majority of the leaders being part-time or freelancers. It plans to introduce asynchronous ways for group members to chat and stay in touch beyond the weekly class, as well as spend time building out a product that feels beyond a Zoom call.

Mental health software startups are on a tear right now. Last month, Lyra Health raised $175 million at a $2.25 billion valuation to connect employees to therapists and mental health services. Another telehealth provider, Talkspace, announced today that it was going public through a SPAC. There’s also Calm, last valued at $2 billion, and Headspace, its biggest competitor in the mindfulness app space.

Pace’s focus is more similar to the latter than the former: It’s avoiding the telehealth label and positioning itself more as supplementary to formal health services.

“Our hope is that as [therapists] have individual patients who they’d like to incorporate some group work, or need a next thing, that we’re here for that too,” says Chou.

One of Pace’s closest competitors is Coa, which launched with $3 million in seed funding in October 2020. The startup is similarly using small-group fitness culture and applying it to mental health. It mixes lecture-style teaching with breakout sessions to breed conversation.

Pace wouldn’t expand on how it differentiates from Coa beyond alluding to upcoming product features and community investments. Coa charges $25 for drop-in classes (sticking to that fitness class theme) while Pace charges $45 per week for the same group to meet for months at a time. While Coa has licensed therapists, Pace has licensed mental health clinicians.

Coa co-founders Alexa Meyer and Dr. Emily Anhalt say their service is unique from Pace in a curriculum perspective.

“Although all of Coa’s classes are facilitated by licensed therapists, Coa’s classes are different from group therapy,” Meyer said. Coa uses Anhalt’s research around mental happiness to create programming. Both companies are still pre-launch, but Coa says it has 6,000 people on its waitlist.

For both startups, the hurdles ahead are common for any startup: customer acquisition, effectiveness in tracking outcomes and scaling an innately emotional and personalized experience. As Homebrew’s Hunter Walk pointed out in a recent blog post, vulnerable populations being exposed to venture-level risk is a difficult phenomenon. Startups fail often, and in this case, that could mean leaving without once-critical support people who are depending on group therapy.

Going forward, the real winner in the mental health fitness space will come down to a thoughtful curriculum and a user experience that brings out vulnerability in people even over a virtual setting. Regardless, innovation pouring into the sector couldn’t come at a better time.

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UK on-demand supermarket Weezy raises $20M Series A led by NYC’s Left Lane Capital

Weezy — an on-demand supermarket that delivers groceries in as fast as 15 minutes — has raised $20 million in a Series A funding led by New York-based venture capital fund Left Lane Capital. Also participating were U.K.-based fund DN Capital, earlier investors Heartcore Capital and angel investors, notably Chris Muhr, the Groupon founder.

Although the company hasn’t made mention of a later U.S. launch, the presence of U.S. investors would tend to suggest that. Weezy is reminiscent of Kozmo, the on-demand groceries business from the dot-com boom of the late ’90s. However, it differs from Postmates in that it doesn’t do pickups.

The cash injection will be used to expand its grocery delivery service across London and the broader UK, and open two fulfillment centers across London. Some 40 more U.K. sites are planned by the end of 2021 and it plans to add 50 new employees in the next four months.

Launched in July 2020, Weezy uses its own delivery people on pedal cycles or electric mopeds to deliver goods in less than 15 minutes on average. As well as working with wholesalers, it also sources groceries from independent bakers, butchers and markets.

It has pushed at an open door during the pandemic. In Q2 2020, half a million new shoppers joined the grocery delivery sector, which is now worth £14.3 billion in the U.K., according to research.

Kristof Van Beveren, co-founder and CEO of Weezy, said in a statement: “People are no longer happy to wait around for deliveries, and there is strong demand for a more efficient service.”

Weezy’s co-founders are Kristof Van Beveren and Alec Dent. Van Beveren is formerly from the consumer goods world at Procter & Gamble and McKinsey & Company, while Dent headed up operations at U.K. startup Drover and business development at BlaBlaCar.

Harley Miller, managing partner, Left Lane Capital, commented: “Weezy’s founding team have the right balance of drive, experience and temperament to lead in e-commerce innovation and convenience within the UK grocery market and beyond.”

Nenad Marovac, founder and managing partner, DN Capital, said: “Even before the pandemic, interest in online grocery shopping was on the rise. The first time I ordered from Weezy, my delivery arrived in seven minutes and I was hooked.”

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Pat Gelsinger stepping down as VMware CEO to replace Bob Swan at Intel

In a move that could have wide ramifications across the tech landscape, Intel announced that VMware CEO Pat Gelsinger would be replacing interim CEO Bob Swan at Intel on February 15th. The question is why would he leave his job to run a struggling chip giant.

The bottom line is he has a long history with Intel, working with some of the biggest names in chip industry lore before he joined VMware in 2009. It has to be a thrill for him to go back to his roots and try to jump start the company.

“I was 18 years old when I joined Intel, fresh out of the Lincoln Technical Institute. Over the next 30 years of my tenure at Intel, I had the honor to be mentored at the feet of Grove, Noyce and Moore,” Gelsinger wrote in a blog post announcing his new position.

Certainly Intel recognized that the history and that Gelsinger’s deep executive experience should help as the company attempts to compete in an increasingly aggressive chip industry landscape. “Pat is a proven technology leader with a distinguished track record of innovation, talent development, and a deep knowledge of Intel. He will continue a values-based cultural leadership approach with a hyper focus on operational execution,” Omar Ishrak, independent chairman of the Intel board, said in a statement.

But Gelsinger is walking into a bit of a mess. As my colleague Danny Crichton wrote in his year-end review of the chip industry last month, Intel is far behind its competitors, and it’s going to be tough to play catch-up:

Intel has made numerous strategic blunders in the past two decades, most notably completely missing out on the smartphone revolution and also the custom silicon market that has come to prominence in recent years. It’s also just generally fallen behind in chip fabrication, an area it once dominated and is now behind Taiwan-based TSMC, Crichton wrote.

Patrick Moorhead, founder and principal analyst at Moor Insights & Strategy, agrees with this assertion, saying that Swan was dealt a bad hand, walking in to clean up a mess that has years long timelines. While Gelsinger faces similar issues, Moorhead thinks he can refocus the company. “I am not foreseeing any major strategic changes with Gelsinger, but I do expect him to focus on the company’s engineering culture and get it back to an execution culture,” Moorhead told me.

The announcement comes against the backdrop of massive chip industry consolidation last year with over $100 billion changing hands in four deals, with Nvidia nabbing ARM for $40 billion, the $35 billion AMD-Xilink deal, Analog snagging Maxim for $21 billion and Marvell grabbing Inphi for a mere $10 billion, not to mention Intel dumping its memory unit to SK Hynix for $9 billion.

As for VMware, it has to find a new CEO now. As Moorhead says, the obvious choice would be current COO Sanjay Poonen, but for the time being, it will be CFO Zane Rowe serving as interim CEO, rather than Poonen. In fact, it appears that the company will be casting a wider net than internal options. The official announcement states, “VMware’s Board of Directors is initiating a global executive search process to name a permanent CEO…”

Holger Mueller, an analyst at Constellation Research, says it will be up to Michael Dell to decide who to hand the reins to, but he believes Gelsinger was stuck at Dell and would not get a broader role, so he left.

“VMware has a deep bench, but it will be up to Michael Dell to get a CEO who can innovate on the software side and keep the unique DNA of VMware inside the Dell portfolio going strong, Dell needs the deeper profits of this business for its turnaround,” he said.

The stock market seems to like the move for Intel, with the company stock up 7.26%, but not so much for VMware, whose stock was down close to the same amount at 7.72% as we went to publication.

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Drata raises $3.2M for its compliance audit platform

Drata, a startup that helps businesses get their SOC 2 compliance, today announced that it has raised a $3.2 million seed round led by Cowboy Ventures and that it is coming out of stealth. Other investors include Leaders Fund, SV Angel and a group of angel investors.

Like similar services, Drata helps businesses automate a lot of the evidence collection as they prepare for a SOC 2 audit. The focus of the service is obviously on running tests against the SOC 2 framework to help businesses prepare for their audit (and to prepare the right materials for the auditor). To do so, it features integrations with a lot of standard online business tools and cloud services to regularly pull in data. One nifty feature is that it also lets you step through all of the various sections of the SOC 2 criteria to check your current readiness for an audit.

At the end of the day, tools like Drata are meant to get you through an audit, but at the same time, the idea here is also to give you a better idea of your own security posture. For that, Drata offers continuous control monitoring, as well as tools to track if your employees have turned on all the right controls on their work computers, for example. Because companies have to regularly renew their certification, too, Drata can help them to continuously collect all of the data for their renewal, something that previously often involved boring — and quickly forgotten — manual tasks, like taking screenshots of various settings every month or so.

Image Credits: Drata

Drata co-founder and CEO Adam Markowitz worked on the space shuttle engines after graduating from college, and then launched his own startup, Portfolium, when that program ended. Portfolium, which helped students showcase their work in the form of — you guessed it — a portfolio, eventually sold to Instructure in 2019, where Markowitz stayed on until he launched Drata last June, together with a group of former Portfolium founders and engineers. Besides Markowitz, the co-founders include CTO Daniel Marashlian and CRO Troy Markowitz. It was the team’s experience seeing companies go through the audit process, which has traditionally been a drawn-out and manual process, that led them to look at building their own solution.

The company already managed to sign up a number of customers ahead of its official launch. These include Spot by NetAppAccel RoboticsAbnormal SecurityChameleon and Vareto. As Markowitz told me, even though Drata already had customers that were using the service to prepare for their audits, the team wanted to remain in stealth mode until it had used its own tool to go through its own audit. With that out of the way, and Drata receiving its SOC 2 certification, it’s now ready to come out of stealth.

As the number of companies that need to go through these kinds of audits increases, it’s maybe no surprise that we’re also seeing a growing number of companies that aim to automate much of this process. With that, unsurprisingly, the number of VC investments in this space also continues to increase. In recent months, Secureframe and Strike Graph announced their own funding rounds, for example.

Image Credits: Drata

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Human AI nabs $3.2M seed to build personal intelligence platform

The last we heard from Luther.ai, the startup was participating in the TechCrunch Disrupt Battlefield in September. The company got a lot of attention from that appearance, which culminated in a $3.2 million seed round it announced today. While they were at it, the founders decided to change the company name to Human AI, which they believe better reflects their mission.

Differential VC led the round, joined by Village Global VC, Good Friends VC, Beni VC and Keshif Ventures. David Magerman from Differential will join the startup’s board.

The investors were attracted to Human AI’s personalized kind of artificial intelligence, and co-founder and CEO Suman Kanuganti says the Battlefield appearance led directly to investor interest, which quickly resulted in a deal four weeks later.

“I think overall the messaging of what we delivered at TechCrunch Disrupt regarding an individual personal AI that is secured by blockchain to retain and recall [information] really set the stage for what the company is all about, both from a user standpoint as well as from an investor standpoint,” Kanuganti told me.

As for the name change, he reported that there was some confusion in the market that Luther was an AI assistant like Alexa or a chatbot, and the founders wanted the name to better reflect the personalized nature of the product.

“We are creating AI for the individual and there is so much emphasis on the authenticity and the voice and the thoughts of an individual, and how we also use blockchain to secure ownership of the data. So most of the principle lies in creating this AI for an individual human. So we thought, let’s call it Human AI,” he explained.

As Kanuganti described it in September, the tool allows individuals to search for nuggets of information from past events using a variety of AI technologies:

It’s made possible through a convergence of neuroscience, NLP and blockchain to deliver seamless in-the-moment recall. GPT-3 is built on the memories of the public internet, while Luther is built on the memories of your private self.

The company is still in the process of refining the product and finding its audience, but reports that so far they have found interest from creative people such as writers, professionals such as therapists, high-tech workers interested in AI, students looking to track school work and seniors looking for a way to track their memories for memoir purposes. All of these groups have the common theme of having to find nuggets of information from a ton of signals, and that’s where Human AI’s strength lies.

The company’s diverse founding team includes two women, CTO Sharon Zhang and designer Kristie Kaiser, along with Kanuganti, who is himself an immigrant. The founders want to continue building a diverse organization as they add employees. “I think in general we just want to attract a diverse kind of talent, especially because we are also Human AI and we believe that everyone should have the same opportunity,” Zhang told me.

The company currently has seven full-time employees and a dozen consultants, but with the new funding is looking to hire engineers and AI talent and a head of marketing to push the notion of consumer AI. While the company is remote today and has employees around the world, it will look to build a headquarters at some point post-COVID where some percentage of the employees can work in the same space together.

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Stacklet raises $18M for its cloud governance platform

Stacklet, a startup that is commercializing the Cloud Custodian open-source cloud governance project, today announced that it has raised an $18 million Series A funding round. The round was led by Addition, with participation from Foundation Capital and new individual investor Liam Randall, who is joining the company as VP of business development. Addition and Foundation Capital also invested in Stacklet’s seed round, which the company announced last August. This new round brings the company’s total funding to $22 million.

Stacklet helps enterprises manage their data governance stance across different clouds, accounts, policies and regions, with a focus on security, cost optimization and regulatory compliance. The service offers its users a set of pre-defined policy packs that encode best practices for access to cloud resources, though users can obviously also specify their own rules. In addition, Stacklet offers a number of analytics functions around policy health and resource auditing, as well as a real-time inventory and change management logs for a company’s cloud assets.

The company was co-founded by Travis Stanfield (CEO) and Kapil Thangavelu (CTO). Both bring a lot of industry expertise to the table. Stanfield spent time as an engineer at Microsoft and leading DealerTrack Technologies, while Thangavelu worked at Canonical and most recently in Amazon’s AWSOpen team. Thangavelu is also one of the co-creators of the Cloud Custodian project, which was first incubated at Capital One, where the two co-founders met during their time there, and is now a sandbox project under the Cloud Native Computing Foundation’s umbrella.

“When I joined Capital One, they had made the executive decision to go all-in on cloud and close their data centers,” Thangavelu told me. “I got to join on the ground floor of that movement and Custodian was born as a side project, looking at some of the governance and security needs that large regulated enterprises have as they move into the cloud.”

As companies have sped up their move to the cloud during the pandemic, the need for products like Stacklets has also increased. The company isn’t naming most of its customers, but it has disclosed FICO a design partner. Stacklet isn’t purely focused on the enterprise, though. “Once the cloud infrastructure becomes — for a particular organization — large enough that it’s not knowable in a single person’s head, we can deliver value for you at that time and certainly, whether it’s through the open source or through Stacklet, we will have a story there.” The Cloud Custodian open-source project is already seeing serious use among large enterprises, though, and Stacklet obviously benefits from that as well.

“In just 8 months, Travis and Kapil have gone from an idea to a functioning team with 15 employees, signed early Fortune 2000 design partners and are well on their way to building the Stacklet commercial platform,” Foundation Capital’s Sid Trivedi said. “They’ve done all this while sheltered in place at home during a once-in-a-lifetime global pandemic. This is the type of velocity that investors look for from an early-stage company.”

Looking ahead, the team plans to use the new funding to continue to developed the product, which should be generally available later this year, expand both its engineering and its go-to-market teams and continue to grow the open-source community around Cloud Custodian.

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Visa will not acquire Plaid after running into regulatory wall

Visa and Plaid called off their agreement this afternoon, ending the consumer credit giant’s takeover of the data-focused fintech API startup.

The deal, valued at $5.3 billion at the time of its announcement, first broke cover on January 13, 2020, or nearly one year ago to the day. However, the Department of Justice filed suit to block the deal in November of 2020, arguing that the combination would “eliminate a nascent competitive threat that would likely result in substantial savings and more innovative online debit services for merchants and consumers.”

At the time Visa argued that the government’s point of view was “flawed.”

However, today the two companies confirmed the deal is officially off. In a release Visa wrote that it could have eventually executed the deal, but that “protracted and complex litigation” would take lots of time to sort out.

It all got too hard, in other words.

Plaid was a bit more upbeat in its own notes, writing that in the last year it has seen “an unprecedented uptick in demand for the services powered by Plaid.” Given the fintech boom that 2020 saw, as consumers flocked to free stock trading apps and neobanks, that Plaid saw growth last year is not surprising. After all, Plaid’s product sits between consumers and fintech companies, so if those parties were executing more transactions, the API startup likely saw more demand for its own offerings.

TechCrunch reached out to Plaid for comment on its plans as an independent company, also asking how quickly it grew during 2020. Update: Plaid responded to TechCrunch noting that it saw 60% customer growth in 2020, bringing it to more than 4,000 clients. If we presume even moderate net dollar retention amongst its customer base, Plaid could have grown by triple-digits last year, in percentage terms.

While the Visa-Plaid deal was merely a single transaction, its scuttling doesn’t bode well for other fintech startups and unicorns that might have eyed an exit to a wealthy incumbent. The Department of Justice, in other words, may have undercut the chances of M&A exits for a number of fintech-focused startups or at least created more skittishness around that possible exit path.

If so, expected exit valuations for fintech upstarts could fall. And that could ding both fintech-focused venture capital activity, and the price at which startups in the niche can raise funds. If the Visa-Plaid deal was a huge boon to fintech companies that used it as a signpost to help raise money at new, higher valuations, the inverse may also prove true.

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Techstars names Maëlle Gavet CEO as the accelerator group looks to expand

This morning Techstars, a network of startup accelerators and a venture capital fund, announced that Maëlle Gavet is its new CEO. Former CEO and co-founder David Brown will stay on Techstars’ board, while the group’s other co-founder, David Cohen, will become the chairman of its board.

TechCrunch spoke with Gavet this morning about her new job, the timing of the change, the company’s plans for expansion and her goals in the role.

Gavet, who said she was brought aboard to help Techstars grow, detailed her work experience at prior roles in companies of greater scale and multiple geographies, including Compass and Booking.com.

TechCrunch was curious, given how large the startup market is, how much space there is left for Techstars to expand into new geographies and niches. Gavet said that she had asked the same question to Techstars when she was being recruited for her new role. She said there is a wealth of overlooked talent and underinvested geographies that could be empowered and unlocked with capital and help. Techstars wants to go find those founders and invest in them.

That means, we presume, more accelerators in more places investing in more founders.

Gavet told TechCrunch that Techstars has invested in over 2,300 companies and is putting capital into around 500 yearly.

The new CEO explained that she believes it is possible to generate strong returns for her investors while providing lots of support for entrepreneurs and having a positive social impact. That’s an ambitious list of things to execute at once, but if she succeeds her effort could help diversify the world of tech entrepreneurs, something that has long been needed.

Seeing a startup exchange leaders to optimize for different, and larger-scale, operating experience is not rare. For a meta-startup, an accelerator-and-investing concern, to do the same is not surprising.

TechCrunch regularly covers accelerator cohorts, including Techstars (some recent notes here) and Y Combinator, among other programs. Some of tech’s biggest names have come out of such accelerator groups, historically, including Airbnb (now public) from Michael Seibel-led Y Combinator, TalkDesk (worth over $3 billion) from Christine Tsai-led 500 Startups, and Techstars’ own SendGrid (bought by Twilio for $2 billion).

It will be interesting to see where Techstars takes its accelerator model next — the group sometimes partners with companies, or groups like the United States Air Force to sponsor and support tailored programs — in terms of location and focus. But if it can successfully help diversify the founder pool at the same time as making itself money, it will underscore how others in its market could do better.

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Gett raises $115M for its on-demand ride-hailing platform for business users

As ride-hailing companies like Uber and Lyft continue to find their feet in a new landscape for transportation services — where unessential travel is being actively discouraged in many markets and people remain concerned about catching the coronavirus in restricted, shared spaces — a smaller player that has carved out a place for itself targeting business users is announcing more funding.

Gett, which started out as a more direct competitor to the likes of Uber and Lyft but now focuses mainly on ground transportation services for business clients in major cities around the world, said in a short statement that it has closed a round of $115 million. The company — co-headquartered in London and Israel — also said it is now “operationally profitable” and is hitting its budget targets.

The funding is being led by new backer Pelham Capital Investments Ltd. and also included participation from unnamed existing investors.

Including this round, Gett has now raised $865 million, with past investors including VW, Access and its founder Len BlavatnikKreos, MCI and more. Gett’s last confirmed valuation was $1.5 billion, pegged to a $200 million fundraise in May 2019. It’s not talking about current valuation, or any recent customer numbers, today.

Dave Waiser, Gett’s founder and CEO, described the funding earlier today in a note to me as an extension to the company’s previous round, a $100 million equity investment that it announced in July last year.

Chairman Amos Genish, said in a statement that the funding round was oversubscribed, “which shows the market’s interest in our platform and long-term vision. Gett is disrupting and transforming a fragmented market delivering ever-critical cost optimisation and client satisfaction.”

The company has been building out a focus on the B2B market for several years now — a smart way of avoiding the expensive and painful race to compete like-for-like against the Ubers of the world — and this most recent round is focused on doubling down on that.

The Gett of the past — it was originally founded in 2010 under the name GetTaxi — did indeed try to build a business around both consumers and higher-end users, but the idea behind Gett today is to focus on corporate accounts.

Gett provides those businesses’ employees with a predictable and reliable app-based platform to make it easier to order car services wherever they happen to be traveling, and those businesses — which in the past would have used a fragmented mix of local services — then have a consolidated way of managing, accounting for and analysing those travel expenses. It claims to be able to save companies some 25%-40% in costs.

The company previously said that its network covered some 1,500 cities. In certain metropolitan areas like London and Moscow, Gett provides transportation services directly. In markets where it does not have direct operations (such as anywhere in the U.S., including New York), it partners with third parties, such as Lyft.

“We are on a journey to transform corporate ground travel and I’m delighted that investors find our model attractive,” Waiser said in a statement today. “This investment will allow us to further develop our SaaS technology and deepen our proposition within the corporate ground travel market.”

Updated to correct that this is an extension of the $100 million round.

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