TC
Auto Added by WPeMatico
Microsoft brings tighter integration to Dynamics 365 and Teams
As the pandemic drags on and we learn about the requirements of working from home with distributed teams, users could be craving more integration across their tools to help reduce the clicks required to complete a set of tasks. Today at the Ignite Conference, Microsoft announced tighter integration between its business suite Dynamics 365 and its collaboration tool Teams to help with that issue.
Alysa Taylor, corporate VP for business applications and global industry at Microsoft, pointed out that one of the advantages of this native integration approach is that it helps reduce context switching across different applications. “We are committed to really bringing together the collaboration platform and the business process layer to enable salespeople, service representatives, operations managers [and other similar roles] to really have a unified platform in which they both collaborate and have their everyday business functions,” Taylor explained.
This could manifest itself in a number of different ways across marketing, sales and service. For instance, a marketer can create a webinar, which they set up and track in Dynamics 365 Marketing tools and run in Teams as a streaming event with the Teams streaming setup integrated directly into the Dynamics 365 console.
In a sales example Taylor says, “We’re enabling sellers to be able to track the career movements of their contacts using the LinkedIn Sales Navigator, as well as connect very specific sales records within Microsoft Teams without ever having to leave Dynamics 365 Sales. So you can be in the Sales application and you have the ability to deeply understand a contact and any contact changes that occur in Teams, and that’s automatically updated in Sales.”
If your company is not an all-Microsoft shop and wants to use different tools as part of these workflows, Taylor says that you can use Microsoft cross-cloud connectors to connect to another service, and this is true regardless of the tasks involved (so long as the connector to the desired application is available).
Salesforce, a primary rival of Microsoft in the business software space, spent over $27 billion to buy Slack at the end of last year to bring this kind of integration to its platform. Taylor sees the acquisition as a reaction to the integration Microsoft already has and continues to build.
“I think that Salesforce had to acquire Slack to be able to have that collaboration [we have], so we are years ahead of what they’re going to be able to provide because they will not have these native integrations. So I actually see the Salesforce acquisition as a response to what we’re doing with Dynamics 365 and Teams,” Taylor told me.
It’s worth pointing out that Salesforce is far ahead of Microsoft when it comes market share in the CRM space, with over 19% versus under 3% for Microsoft, according to Gartner numbers from 2019. While it’s possible these numbers have shifted some since then, probably not significantly.
Early Stage is the premier “how-to” event for startup entrepreneurs and investors. You’ll hear firsthand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company building: Fundraising, recruiting, sales, legal, PR, marketing and brand building. Each session also has audience participation built-in — there’s ample time included in each for audience questions and discussion.
Powered by WPeMatico
Microsoft launches Azure Percept, its new hardware and software platform to bring AI to the edge
Microsoft today announced Azure Percept, its new hardware and software platform for bringing more of its Azure AI services to the edge. Percept combines Microsoft’s Azure cloud tools for managing devices and creating AI models with hardware from Microsoft’s device partners. The general idea here is to make it far easier for all kinds of businesses to build and implement AI for things like object detection, anomaly detections, shelf analytics and keyword spotting at the edge by providing them with an end-to-end solution that takes them from building AI models to deploying them on compatible hardware.
To kickstart this, Microsoft also today launches a hardware development kit with an intelligent camera for vision use cases (dubbed Azure Percept Vision). The kit features hardware-enabled AI modules for running models at the edge, but it can also be connected to the cloud. Users will also be able to trial their proofs-of-concept in the real world because the development kit conforms to the widely used 80/20 T-slot framing architecture.
In addition to Percept Vision, Microsoft is also launching Azure Percept Audio for audio-centric use cases.
Azure Percept devices, including Trust Platform Module, Azure Percept Vision and Azure Percept Audio. Image Credits: Microsoft
“We’ve started with the two most common AI workloads, vision and voice, sight and sound, and we’ve given out that blueprint so that manufacturers can take the basics of what we’ve started,” said Roanne Sones, the corporate vice president of Microsoft’s edge and platform group. “But they can envision it in any kind of responsible form factor to cover a pattern of the world.”
Percept customers will have access to Azure’s cognitive service and machine learning models and Percept devices will automatically connect to Azure’s IoT hub.
Microsoft says it is working with silicon and equipment manufacturers to build an ecosystem of “intelligent edge devices that are certified to run on the Azure Percept platform.” Over the course of the next few months, Microsoft plans to certify third-party devices for inclusion in this program, which will ideally allow its customers to take their proofs-of-concept and easily deploy them to any certified devices.
“Anybody who builds a prototype using one of our development kits, if they buy a certified device, they don’t have to do any additional work,” said Christa St. Pierre, a product manager in Microsoft’s Azure edge and platform group.
St. Pierre also noted that all of the components of the platform will have to conform to Microsoft’s responsible AI principles — and go through extensive security testing.
Early Stage is the premiere “how-to” event for startup entrepreneurs and investors. You’ll hear firsthand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company-building: Fundraising, recruiting, sales, legal, PR, marketing and brand building. Each session also has audience participation built-in — there’s ample time included in each for audience questions and discussion.
Powered by WPeMatico
Microsoft Azure expands its NoSQL portfolio with Managed Instances for Apache Cassandra
At its Ignite conference today, Microsoft announced the launch of Azure Managed Instance for Apache Cassandra, its latest NoSQL database offering and a competitor to Cassandra-centric companies like Datastax. Microsoft describes the new service as a “semi-managed offering that will help companies bring more of their Cassandra-based workloads into its cloud.”
“Customers can easily take on-prem Cassandra workloads and add limitless cloud scale while maintaining full compatibility with the latest version of Apache Cassandra,” Microsoft explains in its press materials. “Their deployments gain improved performance and availability, while benefiting from Azure’s security and compliance capabilities.”
Like its counterpart, Azure SQL Manages Instance, the idea here is to give users access to a scalable, cloud-based database service. To use Cassandra in Azure before, businesses had to either move to Cosmos DB, its highly scalable database service that supports the Cassandra, MongoDB, SQL and Gremlin APIs, or manage their own fleet of virtual machines or on-premises infrastructure.
Cassandra was originally developed at Facebook and then open-sourced in 2008. A year later, it joined the Apache Foundation and today it’s used widely across the industry, with companies like Apple and Netflix betting on it for some of their core services, for example. AWS launched a managed Cassandra-compatible service at its re:Invent conference in 2019 (it’s called Amazon Keyspaces today), Microsoft launched the Cassandra API for Cosmos DB in September 2018. With today’s announcement, though, the company can now offer a full range of Cassandra-based servicer for enterprises that want to move these workloads to its cloud.
Early Stage is the premiere “how-to” event for startup entrepreneurs and investors. You’ll hear firsthand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company-building: Fundraising, recruiting, sales, legal, PR, marketing and brand building. Each session also has audience participation built-in — there’s ample time included in each for audience questions and discussion.
Powered by WPeMatico
Microsoft launches Power Fx, a new open source low-code language
Microsoft today announced Power Fx, a new low-code language that takes its cues from Excel formulas. Power Fx will become the standard for writing logic customization across Microsoft’s own low-code Power Platform, but since the company is open-sourcing the language, Microsoft also hopes that others will implement it as well and that it will become the de facto standard for these kinds of use cases.
Since Power Platform itself targets business users more so than professional developers, it feels like a smart move to leverage their existing knowledge of Excel and their familiarity with Excel formulas to get started.
“We have this long history of programming languages and something really interesting happened over the last 15 years, which is programming languages became free, they became open source and they became community-driven,” Charles Lamanna, the CVP of Power Platform engineering at Microsoft, told me. He noted that even internal languages like C#, TypeScript or Google’s Go are good examples for this.
“That’s been an ongoing trend. And what’s interesting is: that’s all for pro devs and coders. If we go back and look at the low-code/no-code space, there actually are programming languages, like the Excel programming language, or in every low-code/no-code platform has its own programming language. But those aren’t open, those aren’t portable, and those are community-driven,” Lamanna explained.
Microsoft says the language was developed by a team led by Vijay Mital, Robin Abraham, Shon Katzenberger and Darryl Rubin. Beyond Excel, the team also took inspiration from tools and languages like Pascal, Mathematica and Miranda, a functional programming language developed in the 1980s.
Microsoft plans to bring Power Fx to all of its low-code platforms, but given the focus on community, it’ll start making appearances in Power Automate, Power Virtual Agents and elsewhere soon.
But the team clearly hopes that others will adopt it as well. Low-code developers will see it pop up in the formula bars of products like Power Apps Studio, but more sophisticated users will also be able to use it to go to Visual Studio Code and build more complex applications with it.
As the team noted, it focused on not just making the language Excel-like but also having it behave like Excel — or like a REPL, for you high-code programmers out there. That means formulas are declarative and instantly recalculate as developers update their code.
Most low-code/no-code tools these days offer an escape hatch to allow users to either extend their apps with more sophisticated code or have their tool export the entire code base. Because at the end of the day, you can only take these tools so far. By default, they are built to support a wide range of scenarios, but since every company has its own way of doing things, they can’t cover every use case.
“We imagine that probably the majority of developers — and I say ‘developers’ as business users to coders that use Power Platform — will ultimately drop into writing these formulas in some form. The idea is that on that first day that you get started with Power Platform, we’re not going to write any formulas, right? […] It’s a macro recorder, it’s templates. Same thing for Power Apps: it’s pure visual, drag and drop, you don’t write a single formula. But what’s great about Power Platform, in week number two, when you’re using this thing, you learn a little bit more sophistication. You start to use a little bit more of the advanced capabilities. And before you know it, you actually have professionals who are Power Platform or low-code developers because they’re able to go down that spectrum of capability.”
Early Stage is the premiere ‘how-to’ event for startup entrepreneurs and investors. You’ll hear firsthand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company-building: Fundraising, recruiting, sales, legal, PR, marketing and brand building. Each session also has audience participation built-in — there’s ample time included in each for audience questions and discussion.
Powered by WPeMatico
Microsoft updates Teams with new presentation features
It’s (virtual) Microsoft Ignite this week, Microsoft’s annual IT-centric conference and its largest, with more than 26,000 people attending the last in-person event in 2019. Given its focus, it’s no surprise that Microsoft Teams is taking center stage in the announcements this year. Teams, after all, is now core to Microsoft’s productivity suite. Today’s announcements span the gamut from new meeting features to conference room hardware.
At the core of Teams — or its competitors like Slack for that matter — is the ability to collaborate across teams, but increasingly, that also includes collaboration with others outside of your organization. Today, Microsoft is announcing the preview of Teams Connect to allow users to share channels with anyone, internal or external. These channels will appear alongside other teams and channels and allow for all of the standard Teams use cases. Admins will keep full control over these channels to ensure that external users only get access to the data they need, for example. This feature will roll out widely later this year.
What’s maybe more important to individual users, though, is that Teams will get a new PowerPoint Live feature that will allow presenters to present as usual — but with the added benefit of seeing all their notes, slides and meeting chats in a single view. And for those suffering through yet another PowerPoint presentation while trying to look engaged, PowerPoint Live lets them scroll through the presentation at will — or use a screen reader to make the content more accessible. This new feature is now available in Teams.
Image Credits: Microsoft
Also new on the presentation side is a set of presentation modes that use some visual wizardry to make presentations more engaging. “Standout mode” shows the speaker’s video feed in front of the content, for example, while “Reporter mode” shows the content above the speaker’s shoulder, just like in your local news show. And side-by-side view — well, you can guess it. This feature will launch in March, but it will only feature the Standout mode first. Reporter mode and side-by-side will launch “soon.”
Another new view meant to visually spice up your meetings is the “Dynamic view.” With this, Teams will try to arrange all of the elements of a meeting “for an optimal viewing experience,” personalized for each viewer. “As people join, turn on video, start to speak, or begin to present in a meeting, Teams automatically adjusts and personalizes your layout,” Microsoft says. What’s maybe more useful, though, is that Teams will put a gallery of participants at the top of the screen to help you maintain a natural eye gaze (without any AI trickery).
Image Credits: Microsoft
As for large-scale meetings, Teams users can now hold interactive webinars with up to 1,000 people inside and outside of their organization. And for all of those occasions where your CEO just has to give a presentation to everybody, Teams supports broadcast-only meetings with up to 20,000 viewers. That’ll go down to 10,000 attendees after June 30, 2021, based on the idea that the pandemic will be mostly over then and the heightened demand for visual events will subside around that time. Good luck to us all.
For that time when we’ll go back to an office, Microsoft is building intelligent speakers for conference rooms that are able to differentiate between the voices of up to 10 speakers to provide more accurate transcripts. It’s also teaming up with Dell and others to launch new conference room monitors and speaker bars.
Early Stage is the premier “how-to” event for startup entrepreneurs and investors. You’ll hear firsthand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company building: Fundraising, recruiting, sales, legal, PR, marketing and brand building. Each session also has audience participation built-in — there’s ample time included in each for audience questions and discussion.
Powered by WPeMatico
Is EV charging the next gig for the gig economy? SparkCharge thinks so
Last week the mobile charging battery company SparkCharge announced a partnership agreement with AllState that expands the company’s reach into vehicle services, driving the company further down the road toward its goal of making electric vehicle charging the next gig economy job.
The company, which has developed, designed and is commercializing a mobile vehicle charger, is also in the process of closing a $5 million round led by Shark Tank investor Mark Cuban and others as it brings its new mobile charging device, called the Roadie, to market.
SparkCharge’s 120 kilowatt fast charger can be delivered on-demand through a network of partners that now includes AllState and the Durham, North Carolina vehicle services startup, Spiffy. Customers can choose to top up with between 50 miles and 100 miles of charge using the Roadie, which is the lynchpin in a broader charging network that SparkCharge’s founder, Joshua Aviv, envisions.
“You can say I want a charge at this point in time at this location and this much range,” Aviv said. “You pay and have the charge delivered all on one app.”
So far, the agreement between AllState and SparkCharge covers four cities: Chicago, Los Angeles, San Francisco and San Diego, and the insurance and roadside assistance provider has ordered roughly 20 portable chargers.
Working through companies like Spiffy and AllState is one way to get to market, but SparkCharge’s chief executive thinks that independent workers could start up their own businesses offering on-demand charging to customers.
On-demand charges cost roughly 50 cents per mile and a customer can get a significant enough charge for as little as $10, according to Aviv.
“We’re basically creating a whole new [charging] network,” said Aviv. “This isn’t a network meant to be a stopgap. It’s a network that’s always on, always available and better and faster than [traditional chargers]… we don’t need permits, we don’t need construction. With our unit, you take it out of the box, you plug it into the car, you push a button and begin charging. With us, every parking spot, every location — that’s now a charging station. That’s a much better network than the legacy.”
Folks who wanted to offer the charging services would pay roughly $450 per month for the equipment and that would give them the battery and the equipment they would need to start their own on-demand EV charging business.
“It’s a business designed to allow people to service EV owners,” said Aviv.
The Somerville, Massachusetts-based company was born from Aviv’s own fascination and frustration with the current state of electric vehicle charging infrastructure.
As The Wall Street Journal noted, the lack of charging infrastructure is one of the major obstacles that electric vehicles have to overcome for them to achieve mass adoption.
In a survey of 3,500 electric vehicle drivers, cited by the Journal, which was conducted in September and October of last year by the advocacy group Plug In America, over half of respondents reported having problems with public charging. Those problems are worse for drivers who don’t own Teslas.
Whatever else may be true about the EV that Elon built (along with thousands of workers and a slew of additional innovators and company founders), Tesla’s emphasis on having mostly adequate charging infrastructure to support its customers has paid huge dividends. And other carmakers, retailers and standalone charging service providers are only beginning to catch up.
Companies ranging from oil majors like Shell to automakers like Volkswagen, who spent $2 billion to build out an electric vehicle charging network as part of the settlement from its diesel emissions chicanery, have networks built out or in the pipeline.
For Aviv, who has owned an electric vehicle since 2013 when he bought a Chevrolet Volt, the problem was clear. He began working on the company in 2014 while still a student at Syracuse University. A professor and advisor at the university had previously served on the board of the Environmental Protection Agency and was a huge proponent of electric vehicles.
After college Aviv continued to work on the business developing a portable charging station and then creating a platform for distribution and sales and a network of service providers on top of it. That’s how SparkCharge was built.
In the early days, the company received assistance from groups like the Los Angeles Clean Technology Incubator and investors like Techstars Boston, Techstars, Steve Case’s Rise of the Rest fund and his Revolution investment firm, PEAK6 Investments and the Buffalo, New York-based accelerator 46North, along with investors like Cuban.
“I saw that the current [charging] infrastructure that we have has a lot of flaws,” Aviv said. They include the downtime between charging infrastructure upkeep, the time it takes to grow the charging network and the lack of maintenance and support for chargers.
“There’s a huge push to move these chargers,” he said. “You don’t want these EV drivers to drive around a city with no guarantee of infrastructure. It’s an interesting tug of war that’s going on that we’re going to see unfold and consumers might be more persuaded to drive an EV [with SparkCharge] because not only can you deliver range but you can request it on demand.”
Early Stage is the premiere “how-to” event for startup entrepreneurs and investors. You’ll hear firsthand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company-building: Fundraising, recruiting, sales, legal, PR, marketing and brand building. Each session also has audience participation built-in — there’s ample time included in each for audience questions and discussion.
Powered by WPeMatico
Square’s bank arm launches as fintech aims ‘to operate more nimbly’
Known for its innovations in the payments sector, Square is now officially a bank.
Nearly one year after receiving conditional approval, Square said Monday afternoon that its industrial bank, Square Financial Services, has begun operations. Square Financial Services completed the charter approval process with the FDIC and Utah Department of Financial Institutions, meaning its ready for business.
The bank, which is headquartered in Salt Lake City, Utah, will offer business loan and deposit products, starting with underwriting, and originating business loans for Square Capital’s existing lending product.
Historically, Square has been known for its card reader and point-of-sale payment system, used largely by small businesses – but it has also begun facilitating credit for the entrepreneurs and smalls businesses who use its products in recent years.
Moving forward, Square said its bank will be the “primary provider of financing for Square sellers across the U.S.”
In a statement, Square CFO and executive chairman for Square Financial Services, Amrita Ahuja said that bringing banking capability in house will allow the fintech to “operate more nimbly.”
Square Financial Services will continue to sell loans to third-party investors and limit balance sheet exposure. The company said it does not expect the bank to have a material impact on its consolidated balance sheet, total net revenue, gross profit, or adjusted EBITDA in 2021.
Opening the bank “deepens Square’s unique ability to expand access to loans and banking tools to underserved populations,” the company said.
Lewis Goodwin had been tapped to serve as the bank’s CEO, and Brandon Soto its CFO. With today’s announcement, Square also announced the following new appointments:
- Sharad Bhasker, Chief Risk Officer
- Samantha Ku, Chief Operating Officer
- Homam Maalouf, Chief Credit Officer
- David Grodsky, Chief Compliance Officer
- Jessica Jiang, Capital Markets and Investor Relations Lead
The trend of fintechs becoming bank continues. In February, TechCrunch reported on the fact that Brex had applied for a bank charter.
The fast-growing company, which sells a credit card tailored for startups with Emigrant Bank currently acting as the issuer, said that it had submitted an application with the Federal Deposit Insurance Corporation (FDIC) and the Utah Department of Financial Institutions (UDFI) to establish Brex Bank.
A number of fintech companies, or those with fintech services, have spun up products typically offered by banks, including deposit and chequings accounts as well as credit offerings. Often, these are designed to provide capital to customers who might not be able to get funding on favorable terms from traditional banking institutions, but who might qualify for business-building loans from a provider who knows their company, like Square, inside and out.
Powered by WPeMatico
Kaltura files to go public on the back of accelerating revenue growth, rising losses
Kaltura, a software company focused on providing video technology to other concerns, has filed to go public.
The Kaltura S-1 filing only partially surprised. TechCrunch previously covered the company as part of our ongoing $100 million ARR series focusing on private companies that have reached material scale. (TechCrunch has also covered its product life to a moderate degree.)
The company’s IPO documentation details a business that did more than merely accelerate its growth in 2020, and more specifically, during the COVID-19 era. Seeing a company that powers video tooling do well when much of the world has transitioned to remote work and education is not a bolt from the blue. What is notable, however, is that the company’s revenue growth has accelerated yearly since at least 2018 and its final quarter of 2020 placed the company at a new growth rate maximum.
Public investors, hungry for growth, may find such a progression compelling.
Kaltura also has an interesting profitability profile: As its GAAP net losses scaled in the last year, its adjusted profitability improved. Depending on your stance regarding adjusted metrics, Kaltura’s bottom line will either irk or delight you.
This afternoon, let’s rip into the company’s S-1 and yank out what we need to know. It is IPO season, with SPACs galore and other private companies taking more traditional routes to the public markets, including Coupang announcing a price range for its traditional debut today and Coinbase’s impending direct listing.
For now we’ll focus on Kaltura. Let’s get into it.
Inside Kaltura’s IPO filing
When TechCrunch last covered Kaltura’s financial results, we noted that the company founded in 2006 had raised just north of $166 million, crossed the $100 million ARR mark, and was, per its own reporting, “profitable on an EBITDA.” Kaltura also told TechCrunch that it had margins in the 60% range and was growing at around 25% year over year. That was just over a year ago.
Do those figures hold up? In the Q1 2020 period Kaltura recorded $25.9 million in revenue, software margins of around 78% and blended gross margins of 59.8%. And the company had grown 16.6% from the year-ago quarter. In Kaltura’s defense, the company’s growth accelerated to 24% in the year, so its self-reported numbers were mostly fair. Better than, I think, most numbers we get from private companies.
Powered by WPeMatico
Corporate sustainability initiatives may open doors for carbon offset startups
Commitments to carbon neutrality keep coming from all corners of the business world — over the past few weeks, companies ranging from the fast-casual restaurant chain Sweetgreen to the security-focused networking IT company Palo Alto Networks to the online craft retailer Etsy committed to net-zero carbon emission plans.
As the companies look for ways to reduce their energy consumption, they’re turning to carbon offset programs as a stopgap measure until the energy grid decarbonizes, they implement technologies to reduce their energy consumption, or both.
This push toward corporate sustainability is creating all kinds of strange bedfellows and startup opportunities, with major corporate offset programs and the establishment of new startups focused on offsets creating channels for sustainable technologies to get to market.
The latest example of a company leveraging a sustainability angle to tie a corporate partner even closer to their business is the agreement between Delta and Deloitte, which involves the accounting and consulting firm paying Delta for renewable jet fuel to offset the emissions of its corporate travel.
To be clear, a better policy for Deloitte would be to cut back on non-essential travel significantly and focus on doing as much remote work as possible to reduce the need for flights. But in some cases business travel is unavoidable, and most folks want to get back to a pre-pandemic normal, which — at least in the U.S. and other countries — will include significantly ramping up air travel for a percentage of the population.
As the BBC noted, air travel accounts for roughly 5 percent of the emissions that contribute to global climate change, but only a small percentage of the world actually uses air transport. According to one analysis from the International Council on Clean Transport, just 3 percent of the world’s population flies regularly. And if everyone in the world did fly, aircraft emissions would top the CO2 emissions of the entire U.S.
Which brings us back to Deloitte and Delta and startups.
Delta’s deal to buy sustainable aviation fuel that would offset a portion of the carbon emissions associated with Deloitte’s business travel is one small step toward greening the airline industry, but the question is whether it’s a significant first step or just an attempt to greenwash the unsustainable travel habits of a consulting industry that prides itself on such perks.
Powered by WPeMatico
Cappuccino lets you share short, intimate audio stories with your friends
You might call Cappuccino the anti-Clubhouse, but the company has been iterating on its app concept for a couple of years — its CEO doesn’t have any strong opinions on Clubhouse. And it’s true that Cappuccino is an interesting social app on its own. It has been attracting a loyal user base, especially after a TikTok video went viral.
The startup says it is building an app that helps you record podcasts with friends. Many people have discovered podcasts over the past few years. Podcasts let you subscribe to audio shows and listen to episodes on demand.
At first, people subscribe to podcasts because of their interests. But if you talk about podcasts with your friends, they’ll tell you that they like a show in particular because of the personalities of the hosts.
Listening to a podcast is a content consumption experience that feels like nothing else out there. You might watch all videos released by a particular YouTuber and you might think you know a lot about someone’s personal life by following them on Instagram.
But listening to someone for hours at a time with earbuds in your ears is a very intimate experience. When a podcast works, it feels like you’re sitting in a room with a few friends and just listening to what they have to say.
And yet, chances are your favorite podcast hosts are not your friends.
This is where Cappuccino fits. The app lets you create groups with your friends or your families. Members of the group can record a short audio message — a bean, as the startup calls it. They talk about what’s on their mind for a couple of minutes. The next morning, group members receive a notification saying that your morning cappuccino has been brewed.
When you hit play, a chill intro music starts playing followed by audio messages from your friends. It isn’t just a succession of voice memos — it feels like a relaxing mix of happy, funny, caring, thoughtful messages from your friends.
While Cappuccino is a social app, it is focused on your close friends and your family. You aren’t trying to get more followers and you are not sharing public posts. Everything is private by design and focused on groups of real-life friends.
In many ways, it reminds me of Snapchat’s group stories. But Snapchat wasn’t the main inspiration for Cappuccino — it was podcasting.
Image Credits: Cappuccino
Prototype early, iterate often
I talked with the company’s co-founder and CEO Gilles Poupardin about the origin story of the app. Cappuccino isn’t Poupardin’s first startup. He had worked on Whyd for several years and lived the full startup experience — he raised founding rounds, chose to pivot, attended Y Combinator in the Bay Area, parted ways with his company’s CTO and chose to shutter the startup.
Among other things, Whyd worked on a voice-controlled connected speaker before Amazon’s Echo product lineup and Google’s Nest speakers really took off. It’s hard to compete with tech giants, even harder when you’re competing on the hardware front.
After that, the Whyd team worked on a service that lets you create your own voice assistant. That didn’t really take off as expected either.
During the summer of 2019, Olivier Desmoulin reached out to Poupardin. Back then, Desmoulin was heading design for Jumbo, an app that helps you stay on top of your online privacy.
“At the time, I didn’t know if I wanted to start a company again — I pivoted 15 times [with Whyd],” Poupardin told me.
But they started discussing about podcasts and AirPods — and audio at large — as the next frontier for social apps. The basic premise was simple. A lot of people were listening to podcasts, but very few people were creating their own podcasts.
There are three reasons why your neighbor doesn’t have its own podcast but sometimes posts stuff on Instagram and Snapchat:
- Podcasts are long-form content.
- It’s technically complicated to record and release a podcast.
- You are trying to attract an audience of people who don’t know you.
With Cappuccino, the idea is to take a reverse stance on these three points: short content, easy to record and personal. It’s supposed to be a better experience for both people recording audio and people listening to audio.
The first version of Cappuccino isn’t an app, it’s a side project. “We created a group on WhatsApp, we invited 10 to 15 people and we asked them to record voice memos and send them all to Olivier,” Poupardin told me.
Every night, Olivier Desmoulin would fire up GarageBand and create a mix of all voice memos. In the morning, he would send a message to the group conversation on WhatsApp and write: “Hey, your cappuccino is here.”
Image Credits: Cappuccino
After getting some positive feedback from group members, Pouparding and Desmoulin chose to move forward and create something that feels more like an app. But they both knew that creating a social app was incredibly hard when it comes to attracting users. They developed something quickly so that they weren’t wasting time developing something that nobody would use.
“We built the first version of the app in four days by using a hack — we were using Airtable as the backend service,” Poupardin said.
Once again, feedback from beta users was pretty good. They showed the app to some investors and ended up raising $1.2 million from Alexia Bonatsos (Dream Machine, also a former TechCrunch editor), SV Angel, Kevin Carter (Night Capital), Niv Shrug Capital, Jean de La Rochebrochard (Kima Ventures), Kevin Kuipers, Willy Braun, Marie Ekeland, Solomon Hykes (founder of Docker), Pierre Valade (founder of Sunrise and Jumbo Privacy), Moshe Lifschitz (Basement Fund), Anthony Marnell, Bryan Kim and a bunch of others.
Gawen Arab who was the CTO at Whyd teamed up once again with Poupardin, proving that time is a flat circle. He’s now co-founder and CTO at Cappuccino.
Image Credits: Cappuccino
Letting people talk about you
The Cappuccino team hasn’t been active when it comes to press relations or ads. It’s been a slow build up with some interesting spikes.
Last summer, Product Hunt super user Chris Messina created a post about Cappuccino. It was a bit of a surprise as the startup wasn’t trying to get featured on Product Hunt. Still, the co-founders diligently answered questions from the Product Hunt community.
The following day, Product Hunt’s newsletter featured Cappuccino. It was titled “The next big audio social network?” That brought some new users to the app.
Image Credits: Cappuccino
But things really started to take off when Brittany Kay Collier shared a video on TikTok about Cappuccino a few weeks ago. She sent a direct message to Poupardin on Instagram, telling him that it was attracting a lot of views. The video ended up attracting around 3.8 million views and 850,000 likes.
Two days later, Poupardin sent her a job offer to join the team. He was secretly hoping she would say yes, and she was secretly dreaming about getting a job at a company like Cappuccino.
Over the past couple of weeks, Cappuccino attracted 225,000 new users. They created 130,000 groups and sent around one million audio stories.
When the team is reading public posts about Cappuccino on Twitter, it feels like the app has found its core user base. The most loyal users seem to be young women in their twenties. They want to keep in touch with long-distance best friends.
They might be graduating from college and moving to a different part of the country. They might be stuck at home because of the current pandemic.
I started using this app “cappuccino” and it is like a podcast for friends and I get to hear my friends’ voices every day when they record themselves just talking about anything and I go back and listen to it throughout the day bc I miss hearing them
— Amelia Nelson
(@ameliaesque) February 14, 2021
And it seems like new users have no issue hitting the record button and telling stories — everybody is familiar with voice messages on WhatsApp and iMessage after all.
“Something that is interesting with audio messages as a medium is that you tell different stories from what you would tell by taking a photo for Instagram, sending a Snap or creating a video on TikTok,” Poupardin said.
But what about the elephant in the room then? Clubhouse has topped 8 million downloads already. Poupardin listed all the differences in social graph, audio format and user base. According to him, there’s enough room for multiple audio apps.
“With video, you have YouTube, Twitch and TikTok — those are all different formats. Audio is potentially going to follow the same trend,” Poupardin said. Social apps first took advantage of the camera in your smartphone, because the camera was the killer hardware feature. And audio seems like the natural next step.
He feels like he isn’t competing with other audio startups for now. He wants people to wake up and listen to Cappuccino instead of random music on Spotify. “It’s going to help people who feel lonely,” he said.
Early Stage is the premiere ‘how-to’ event for startup entrepreneurs and investors. You’ll hear firsthand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company-building: Fundraising, recruiting, sales, legal, PR, marketing and brand building. Each session also has audience participation built-in — there’s ample time included in each for audience questions and discussion.
Powered by WPeMatico