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A new tool by researchers at the School of Science at IUPUI and Erasmus MC University Medical Center Rotterdam in the Netherlands can predict your hair, skin, and eye color from your DNA data. The system, which is essentially a web app that can accept DNA sequences, compares known color phenotypes to known data and tells you the probabilities of each color.
The app, called HIrisPlex-S, can tell colors from even small amounts of DNA like that left at a crime scene.
“We have previously provided law enforcement and anthropologists with DNA tools for eye color and for combined eye and hair color, but skin color has been more difficult,” said forensic geneticist Susan Walsh from IUPUI. “Importantly, we are directly predicting actual skin color divided into five subtypes — very pale, pale, intermediate, dark and dark to black – using DNA markers from the genes that determine an individual’s skin coloration. This is not the same as identifying genetic ancestry. You might say it’s more similar to specifying a paint color in a hardware store rather than denoting race or ethnicity. If anyone asks an eyewitness what they saw, the majority of time they mention hair color and skin color. What we are doing is using genetics to take an objective look at what they saw.”
You can actually try the web app here but be warned: it’s not exactly the most user friendly app on the web. It requires you to know specific alleles for your test subject or upload a set of alleles in a csv file. It is, however, free and looks like it could wildly useful in law enforcement and figuring out what your hair color was before you dyed it purple.
“With our new HIrisPlex-S system, for the first time, forensic geneticists and genetic anthropologists are able to simultaneously generate eye, hair and skin color information from a DNA sample, including DNA of the low quality and quantity often found in forensic casework and anthropological studies,” said Manfred Kayser of Erasmus MC.
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As old-school industries like oil and gas increasingly network entities like oil platforms, they become more vulnerable to hacking attacks that were impossible when they were stand-alone. That requires a new approach to security and Xage (pronounced Zage), a security startup that launched last year thinks it has the answer with a concept called ‘fingerprinting’ combined with the blockchain.
“Each individual fingerprint tries to reflect as much information as possible about a device or controller,” Duncan Greatwood, Xage’s CEO explained. They do this by storing configuration data from each device and controller on the network. That includes the hardware type, the software that’s installed on it, the CPU ID, the storage ID and so forth.
If someone were to try to inject malware into one of these controllers, the fingerprint identification would notice a change and shut it down until human technicians could figure out if it’s a legitimate change or not.
You may be wondering where the blockchain comes into this, but imagine a honey pot of these fingerprints were stored in a conventional database. If that database were compromised, it would mean hackers could have access to a company’s entire store of fingerprints, completely neutering that idea. That’s where the blockchain comes in.
Greatwood says it serves multiple purposes to prevent such a scenario from happening. For starters, it takes away that centralized honey pot. It also provides a means of authentication making it impossible to insert a fake fingerprint without explicit permission to do so.
But he says that Xage takes one more precaution unrelated to the blockchain to allow for legitimate updates to the controller. “We have a digital replica (twin) of the system we keep in the cloud, so if someone is changing the software or plans to change it on a device or controller, we will pre-calculate what the new fingerprint will be before we update the controller,” he said. That will allow them to understand when there is a sanctioned update happening and not an external threat agent trying to mimic one.
In this way they check the validity of every fingerprint and have checks and balances every step of the way. If the updated fingerprint matches the cloud replica, they can be reasonably assured that it’s authentic. If it doesn’t, he says they assume the fingerprint might have been hacked and shut it down for further investigation by the customer.
While this sounds like a complex way of protecting this infrastructure, Greatwood points out that these devices and controllers tend to be fairly simple in terms of their configuration, not like the complexities involved in managing security on a network of workstations with many possible access points for hackers.
The irony here is that these companies are networking their devices to simplify maintenance, but in doing so they have created a new set of issues. “It’s a very interesting problem. They are adopting IoT, so they don’t have to do [so many] truck rolls. They want that network capability, but then the risk of hacking is greater because it only takes one hack to get access to thousands of controllers,” he explained.
In case you are thinking they may be overstating the actual problem of oil rigs and other industrial targets getting hacked, a Department of Homeland Security report released in March suggests that the energy sector has been an area of interest for nation-state hackers in recent years.
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“Last year was pretty hard, I’m not gonna lie,” says Peter Deng, Uber’s head of rider experience. But as part of new CEO Dara Khosrowshahi’s push to rebrand Uber around safety, Deng says, “we’ve seen the company shift to more listening.”
That focus on hearing users’ concerns prompted today’s change. Have a bad Uber ride when you’re busy and you might neglect to rate the driver or accidentally rush through giving them 5 stars. Forcing users to wait until a ride ends to provide feedback deprives them of a sense of control, while decreasing the number of accurate data points Uber has to optimize its service.
I had just this experience last month, leading me to tweet that Uber should let us rate trips mid-ride:
Uber & Lyft could let us rate drivers mid-ride, but only apply the ratings 5 minutes after a ride ends in case something goes better/worse before the end of the trip.
— Josh Constine (@JoshConstine) April 25, 2018
Uber apparently felt similarly, so it’s making an update. Starting today, Uber users can rate their trip mid-ride, providing a star rating with categorized and written feedback, plus a compliment or tip at any time instead of having to wait for the trip to end. “Every day 15 million people take a ride on Uber. If you can capture incrementally more and better feedback . . . we’re going to use that feedback to make the service better,” says Deng. Lyft still won’t let you rate until a ride is over.
Specifically, the data will be used to “recognize top-quality drivers . . . through a new program launching in June,” Uber tells me. “We’re going to be celebrating the drivers that provide really awesome service,” Deng says, though he declined to say whether that celebration will include financial rewards, access to extra driver perks or just a pat on the back.

But Uber will also now use the feedback options that appear when you give a less-than-perfect rating to tune the technology on its back end. So that way, if you say that the pickup was the issue, it might be classified as a “PLE – pickup location error,” and that data gets routed to the team that improves exactly where drivers are told to scoop you up. To ensure there’s no tension between you and the driver, Uber won’t share your feedback with them anonymously until the ride ends.
I asked if reminding users to buckle their seat belts would be in that Safety Center and Uber tells me it’s now planning to add info about buckling up. It’s been a personal quest of mine to dispel the myth that professionally driven vehicles are invulnerable to accidents. That idea, propagated by heavy-duty Ford Crown Victoria yellow cabs piloted by life-long drivers in cities they know doesn’t hold up, given Ubers are often lightweight hybrids often operating in places less familiar to the driver. 
The launch follows the unveiling of Uber’s new in-app Safety Center last month that gives users access to insurance info, riding tips and an emergency 911 button. After a year of culture and legal issues, Uber needs to recruit users who deleted it or check an alternative first when they need transportation.
Enhanced safety and feedback could earn their respect. As competition for ride sharing heats up around the world, all the apps will be seeking ways to differentiate. They’re already battling for faster pick-ups and better routing algorithms. But helping riders feel like their complaints are heard and addressed could start to work some dents out of Uber’s public image.
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Munchery, the on-demand food delivery startup, has shut down its operations in Los Angeles, New York and Seattle, the company announced on its blog today. That means the teams from those cities are also being let go.
“We recognize the impact this will have on the members of our team in those regions,” Munchery CEO James Beriker wrote on the company blog. “Our teams in each city have built their businesses from scratch and worked tirelessly to serve our customers and their communities. I am grateful for their unwavering commitment to Munchery’s mission and success. I truly wish that the outcome would have been different.”
With LA, New York and Seattle off the table, Munchery says it’s going to focus more on its business in San Francisco, its first and largest market. This shift in operations will also enable Munchery to “achieve profitability on the near term, and build a long-term, sustainable business.”
The last couple of years for Munchery has not gone very well, between scathing reports of the company wasting an average of 16 percent of the food it makes, laying off 30 employees and burning through most of the money it raised.
During that time, Munchery tried a number of different strategies. Munchery, which began as a ready-to-heat meal delivery service, in 2015 started delivering meal recipes and ingredients for people who want to cook. Then, Munchery launched an $8.95 a month subscription plan for people who order several times a month. In late 2016, Munchery opened up a shop inside a San Francisco BART station to try to bring in new business.
But it’s not just Munchery that has struggled. The on-demand food delivery business is tough in general. Over the last couple of years, a number of companies have shuttered due to the now well-known fact that the on-demand business is tough when it comes to margins. The most recent casualty was Sprig, which shut down last May, after raising $56.7 million in funding. Other casualties include Maple, Spoonrocket and India’s Ola.
Munchery has raised more than $120 million in capital from Menlo Ventures, Sherpa Capital and others. In March, the company was reportedly seeking $15 million in funding to help keep its head above water.
I’ve reached out to Munchery and will update this story if I hear back.
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We haven’t written much about Scout Ventures, but the New York City-based firm has built up a big portfolio over nearly a decade of investing, with exits like Olapic (acquired by Monotype for $130 million) and Kanvas (acquired by TechCrunch’s parent company AOL).
And, it’s done all of this with just one full-time partner, Bradley C. Harrison — until recently, when the firm brought on Wes Blackwell as partner.
Blackwell is an advisor to Washington, D.C. startup studio DataTribe and previously led enterprise implementation, account management and tech support at LiveSafe. And like Harrison (who graduated from West Point and served in the Army for five years), Blackwell is a veteran of the U.S. Armed Forces, having spent more than a decade flying helicopters in the Navy.
“If you’d asked me five years ago if I would have partnered with an Annapolis Navy brat, the answer would have been an unequivocal no,” Harrison said. But he said that as he and Blackwell started spending more time together, he realized that their backgrounds were complementary: “It made all the sense in the world.”
And the Armed Forces background isn’t just another line in their bios — Harrison said that about half of the companies that Scout has invested in were founded by veterans.
“We don’t find a lot of competition in this stuff,” he explained. “It’s a pretty tight community.”
Scout typically writes initial checks of between $500,000 and $750,000 and aims to take a stake of around 10 percent. And while Harrison has been the only full-time partner until now, the firm has a team that also includes several venture partners and Principal Brendan Syron.
“Like any good investors, our thesis evolves over time,” Syron told me. He said the firm has become increasingly interested in frontier technology, with investments its “core sectors” of AI, machine learning, autonomy and mobility, and “a big focus” on data and cybersecurity — an area where Blackwell has strong connections.
“Some of folks in this industry, by their nature, they’re not very trusting,” Blackwell said. “So by virtue of Brad and I’s background and character, there’s a trust factor there.”
Blackwell has already made his first investment as part of Scout, leading a $1.5 million round in DeepSig, a startup working to improve wireless technology by applying deep learning to radio signal data.
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A Cleveland.com article detailed the lengths the small midwestern city would go to lure Amazon’s in 50,000-person HQ2. In a document obtained by reporter Mark Naymik, we learn that Cleveland was ready to give over $120 million in free services to Amazon including considerably reduced fares on Cleveland-area trains and buses.
The document, available here, focuses on the Northeast Ohio Areawide Coordinating Agency (NOACA)’s ideas regarding the key component in many of Amazon’s decisions – transportation.
Ohio has a budding but often tendentious connection to public transport. Cities like Columbus have no light rail while Cincinnati just installed a rudimentary system. Cleveland, for its part, has a solid if underused system already in place.
That the city would offer discounts is not surprising. Cities were falling over themselves to gain what many would consider – including Amazon itself – a costly incursion on the city chosen. However, given the perceived importance of having Amazon land in a small city – including growth of the startup and tech ecosystems – you can see why Cleveland would want to give away plenty of goodies.
Ultimately the American Midwest is at a crossroads. It could go either way, with small cities growing into vibrant artistic and creative hubs or those same cities falling into further decline. And the odds are stacked against them.
The biggest city, Chicago, is a transport, finance, and logistics hub and draws talent from smaller cities that orbit it. Further, “smart” cities like Pittsburgh and Ann Arbor steal the brightest students who go on to the coasts after graduation. As Richard Florida noted, the cities with a vibrant Creative Class are often the ones that succeed in this often rigged race and many cities just can’t generate any sort of creative ecosystem – cultural or otherwise – that could support a behemoth like Amazon landing in its midst.
What Cleveland did wasn’t wrong. However, it did work hard to keep the information secret, a consideration that could be dangerous. After all, as Maryland Transportation Secretary Pete K. Rahn told reporters: “Our statement for HQ2 is we’ll provide whatever is necessary to Amazon when they need it. For all practical purposes, it’s a blank check.”
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LightTag, a newly launched startup from a former NLP researcher at Citi, has built a “text annotation platform” designed to assist data scientists who need to quickly create training data for their AI systems. It’s a classic picks ‘n’ shovels move, in that the bootstrapped Berlin-based company is hoping to take advantage of the current boom in AI development.
Specifically, LightTag aims to solve one of the main bottlenecks of ‘deep learning’-based AI development: what you get out is only as good as the labeled data you put in. The problem, however, is that labelling data is laborious, and since it’s a job carried out by teams of humans it is prone to inaccuracy and inconsistency. LightTag’s team-based workflow, clever UI, and in-built quality controls is an attempt to mitigate this.
“What I’ve taken from [my previous positions] to LightTag is an understanding that labeled data is more important to success in machine learning than clever algorithms,” says founder Tal Perry. “The difference in a successful machine learning project often boiled down to how well the gathering and use of labeled data was executed and managed. There is a huge gap in the tooling to consistently do that well, that’s why I built LightTag”.
Perry says LightTag’s annotation interface is designed to keep labellers “effective and engaged”. It also employs its own “AI” to learn from previous labelling and make annotation suggestions. The platform also automates the work of managing a project, in terms of assigning tasks to labellers and making sure there is enough overlap and duplication to keep accuracy and consistency high.

“We’ve made it dead-simple to annotate with a team (sounds obvious, but nothing else makes it easy),” he says. “To make sure the data is good, LightTag automatically assigns work to team members so that there is overlap between them. This allows project managers to measure agreement and recognise problems in their project early on. For example, if a specific annotator is performing worse than others”.
Meanwhile, Perry says acquiring labeled data is one of the silent growth sectors in the recent AI boom, but for many sector-specific industries, such as medical, legal or financial, outsourcing the job is not an option. That’s because the data is often too sensitive, or too specialist for non-subject experts to process. To address this, LightTag offers an on-premise version in addition to SaaS.

“Every company has huge text datasets that are unstructured (CRM records, call transcripts, emails etc). ‘Deep Learning’ has made it algorithmically feasible to tap that data, but to use Deep Learning we need to train the model with labeled datasets. Most companies can’t outsource labelling on text because the data is too complicated (biology, finance), regulated (CRM records) or both (medical records),” explains the LightTag founder.
Operating in various pilots and in private beta since December 2018, and publicly launched this month, LightTag has already been used by the data science team at a large Silicon Valley tech company that wants its AI to understand free-form text in profiles, as well as by an energy company to analyse logs from oil rigs to predict problems drilling at certain depths. The startup has also done a pilot with a medical imaging company labelling reports associated with MRI scans.
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If you live in a city, you’re probably deciding between a handful of major broadband or wireless carriers — maybe something like Comcast or AT&T. But there’s a good chance that there are a bunch of local carriers that are looking to get off the ground, and Benjamin Huang wants to help make sure there are even more options/.
That’s the idea behind Necto, a startup looking to create a sort of ISP school to help people get started with their own internet service provider founded by Huang and Adam Montgomery. Typically that’s a pretty tall order, but Necto works with individuals to learn how to build a network, get the right equipment, and deploy it in order to get consumers access to a new internet service provider that’s an alternative to the larger carriers. There are already emerging providers like Sonic in San Francisco, which aims to offer quick internet for a cheaper price, but there’s a whole group of individuals waiting in the wings that are trying to build their own ISP and the associated business behind it, Huang said. Necto is launching out of Y Combinator’s winter 2018 class.
“Ultimately, we want to see so many ISPs that net neutrality isn’t an issue,” Montgomery said. “It’s cheaper than ever and easier to start an internet service provider. People didn’t know they could do this, and networking engineering is the highest cost. You have to have a lot of stuff to build out. We remove that and bundle it as an ISP starter kit service. We give guidance to the operators, these are the customers you have, this is the equipment you need buy, here’s how to construct them. It’s more like constructing Ikea furniture. The hard part we remove which is automatically configuring these routers.”
Necto started off as its own attempt at an internet service provider, but Huang and Montgomery found that trying to get wholesale fiber was a high barrier to entry. The pair started looking into wholesale wireless, and Huang said that technology is getting to the point where it’s just as fast as typical broadband and an option for resale. The challenge then is getting the equipment into the hands of individuals that want to ramp up their own ISP and showing them how to get started. Then, they’re off to the races and work to build a business around that, including customer service and other facets of it.
Necto essentially charges for the guidance of how to start an ISP, including a class that individuals go through in order to get one off the ground. Then the company continues to ship software to ensure that it’s not as difficult to keep the equipment up and running, as well as provide ongoing support for those individuals. The equipment is all off the shelf, Huang said, in order to lower the barrier to entry for these providers.
The challenge here, however, will be ensuring that not only individuals know they can get an ISP off the ground, but getting their — and consumers’ — attention in the first place. Necto hopes to take a hyper-local strategy, Montgomery said, like traveling to farmers’ markets and working with local operators to ensure they can track down the right people that are looking to build a business around ISPs. There are still going to be plenty of challenges as it continues to work with wholesale wireless providers in order to get these businesses off the ground.
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Robinhood started off as a dead-simple stock trading application that had no transaction fees — but since it’s continued to grow, and especially as it starts to dive into cryptocurrency, investors are getting pretty excited about its prospects and are pouring a ton of new funding into it.
And it’s that tantalizing prospect of creating a next generation way of trading assets and cryptocurrency that is now sending Robinhood to a $5.6 billion valuation in a new financing round that the company is announcing today. Robinhood says it’s closed a $363 million Series D financing round; DST Global led this new round and Iconiq, Kleiner Perkins, Sequoia and Capital G participated. Robinhood had a $1.3 billion valuation last year when it had around 2 million users, and the company says it now has 4 million users and has passed $150 billion in transaction volume.
“It’s the only place right now where you can trade crypto, stocks, and options all in one place,” CEO Vlad Tenev said. “For us to construct an experience that feels seamless and natural for customers, that for example want to sell an equity and use the proceeds to buy crypto, seamlessly, that’s been challenging not just from a product and design standpoint, but also infrastructure standpoint. There’s complexity under the hood, and our goal is to make it as seamless as possible in the process and make that complexity go away.”
Those 4 million users — and that valuation — indicates that Robinhood has clearly exposed a lot of demand for an easier way for users to dip their toes into financial services without having to work with firms that have trading fees like Scottrade or E*Trade. And while there are a lot of services that offer robo-advisory services like Betterment and Wealthront, which make it easier to start investing small amounts of money, Robinhood offers users the opportunity to do these things at a more granular level.

And, of course, there’s the cryptocurrency aspect that is clearly spurring a lot of interest in the company. At the time, 1 million users waitlisted for access in just the five days after Robinhood Crypto was announced. Robinhood has premium services like Robinhood Gold, where the company can find additional ways to generate revenue that offset the requirements of running a system that allows users to trade stocks for free. Robinhood has raised $539 million to date, as diving into financial services can be an expensive prospect, as well as getting enough users on board to the point that it can scale to a level that the business starts to increasingly make sense.
Robinhood’s crypto trading service came out in February and by today, the company says it’s available in 10 states. The company also rolled out a web version and stock option trading, trying to become a more robust financial services company that’s still tuned to a younger generation that wants an easier way to get into investing without needing a big balance to invest. Most of Robinhood’s users, too, aren’t so-called “day traders” and are instead holding stocks for a while after they buy them.
“If you look at the data and the statistics, people that are active day traders are actually a very small percentage of our space,” Tenev said. “People that are actually transacting on that cadence are the minority of our customers. Most of our customers engage in more of these buy and hold accumulation strategies. We really see a lot of unique things because we don’t charge trading commissions. There are customers that deposit money regularly twice or once a month and then buy stocks as soon as those deposits come in. We don’t see a lot of customers that are doing rapid buying and selling.”

Still, as it tries to further expand — especially into products like crypto and new regions — it’s going to increasingly find itself trying to jump hurdles that financial services companies find when going abroad. And there’s always a chance that the trading platforms will try to become a little more competitive (and companies like Square are even getting into Bitcoin trading). That’s going to require a robust amount of funding to try to outmaneuver well-capitalized companies that might already have those relationships in place to more easily expand.
“The political climate is uncertain, it sort of affects everyone, it doesn’t affect us uniquely,” Tenev said. “We’re a crypto business now. Not a lot of people have a ton of clarity on what that’s gonna look like in the future, it’s a new space that’s evolving really rapidly. I think that we’re confident we can adapt and evolve, and we’re operating the business in a responsible way. There’s only so much you can do, but I feel like we’ve done a lot to address any concerns.”
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Tailor Brands, a startup that automates parts of the branding and marketing process for small businesses, announced this morning that it has raised $15.5 million in Series B funding.
CEO Yali Saar has said the company sits at the intersection of design and machine learning. The idea is to create technology that understands the best practices of logo design, copywriting and social media strategy.
It’s the automated design that’s most immediately eye-catching, and that’s the big feature highlighted on the Tailor Brands website. You’ll need to pay to get access to high-quality image files, but before that, you can actually try creating a logo for free, just by entering some basic information about your company and identifying the designs you prefer.
Related: What do you guys think of the new TechCrunch logo?

Tailor Brands, which launched at TechCrunch’s Startup Battlefield in 2014, said the technology has already been used to create 45 million logos. The company says it had 3.86 million customers last year, and is adding half a million new businesses to the platform each month.
The new funding was led by Pitango Venture Capital Growth Fund and British Armat Group, with participation from Disruptive Technologies and Mangrove Capital Partners. The company has now raised a total of $20.6 million and says it will use the money to expand globally, add more languages and introduce more tools to its full branding suite.
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