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Centralized crypto exchanges like Coinbase are easy but expensive because they introduce a middleman. Not-for-profit project 0x allows any developer to quickly build their own decentralized cryptocurrency exchange and decide their own fees. It acts like Craigslist, connecting traders without ever holding the tokens itself. And instead of having to bootstrap their way to enough users trading tokens on their app alone so that there’s liquidity, 0x offers cross-platform liquidity between users on the different projects it powers.
The problem is the user experience of decentralized apps is often crappy compared to the consumer apps we’re used to across the rest of tech. From sign-in to recovering accounts to conducting transactions, it’s a lot more complicated than Facebook Login, PayPal, or Shopify. Bitcoin and Ethereum prices remain well below half their peaks because it’s difficult to do much with cryptocurrency right now. Until the decentralized infrastructure improves, the dreams of how blockchains can improve the world remain distant.
0x is trying to fix that by ensuring developers all don’t have to reinvent the exchange wheel.

It began as a for-profit exchange before the team recognized the massive usability gap. So instead it became a decentralized exchange protocol, and raised $24 million in an ICO for its ZRX token. That’s how relayers — the apps who use it to build exchanges for ERC20 tokens atop the Ethereum blockchain — can charge fees. It also gives those who collect the most a say in the governance of the protocol.
Some of the top projects on 0x like Augur and Dydx are going strong. Last week Coinbase announced it was exploring whether it might list ZRX and several other currencies for trade on its exchange, helping perk up the price after declines since the new year.
0x’s ZRX token price, via CoinMarketCap
Now 0x is putting some of its $24 million to work. It just hired former Facebook designer Chris Kalani to help it improve the usability of its APIs and the products built on top of them. His skills helped Facebook embrace mobile around its 2012 IPO. He then built Wake, raising $3.8 million for the design prototype sharing tool that let teams get instant feedback on their works-in-progress. Kalani sold Wake to design platform InVision in April, and after a few months assisting the transition, he’s joined 0x.
“There are very few designers involved in the [blockchain] space” Kalani tells me. “There’s not a lot of people who had worked on anything at a large-scale or from the consumer perspective. We’re focused on making crypto more approachable.”
After talking to four leaders in different parts of the blockchain industry, the consensus was that 0x was an elegant protocol for spawning decentralized exchanges. But the question kept coming up about whether the project will be sustainable. The company doesn’t have to earn enormous amounts of revenue, but concerns about its longevity could scare away developers. One, who asked to remain anonymous, described 0x saying, “the best analogy is trying to monetize Linux.”
0x is open source, so it could be forked so developers can sidestep ZRX. 0x hopes that the shared liquidity feature will keep developers in line. It only works with the unforked version, and is now being used by 0x-powered projects, including Radar Relay, ERC dEX, Shark Relay, Bamboo Relay and LedgerDex.
While some centralized exchanges have suffered security troubles and hacks, those with stronger records like Coinbase continue to thrive while banking off high fees. That in turn lets them offer better liquidity and invest more in the user experience, widening the gap versus decentralized apps. “People trust Coinbase with large amounts of capital but they wouldn’t trust themselves,” Kalani admits. But he thinks it’s early in the game, and as users become more knowledgeable and comfortable with holding their own tokens for use on decentralized exchanges, 0x and ZRX will thrive.

There’s also competition within the decentralized exchange space from Kyber’s liquidity network, and AirSwap’s peer-to-peer exchange marketplace. But for any of these to thrive, the mainstream crypto owner will have to get better educated. That could fall to 0x.
One alternative path for the not-for-profit would be selling developer services and consulting to those building on top of it. Or it could always do another ICO. But for now, there are a lot of projects out there that don’t want to foot the upfront cost to build their own secure and compliant exchange from scratch. Kalani concludes, “The way Stripe allowed developers and businesses to build on top of it, and not have to worry about regulatory issues and all the infrastructure necessary to take payments, I think 0x is going to do something similar with exchanges for crypto.”
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It’s not just you. Amazon Prime Day started 15 minutes ago, and so far, it’s not going well for Amazon. The landing page for Prime Day does not work. When most links are clicked, readers are sent to an error page or to a landing page that sends readers back to the main landing page.
Direct links to the product pages, either from outside links or the single product placement on the landing page, seem to work fine. I just bought this tent two weeks ago for $120. Some users are reporting errors when completing a purchase, too.
This is a huge blow to Amazon and its faux holiday Prime Day. The retailer has been pushing this event for weeks and there are some great deals to be had. It’s not a good look for the world’s largest retailer even though the retailer saw glitches last year, too.
Other retailers jumped on Amazon’s bandwagon and are running big sales around Prime Day. As of this post’s publication, both Walmart and Target are not suffering site outages and probably love Amazon’s outage.
Also, this.
Diane Greene is the only person celebrating Amazon Prime Day so far.
— megan quinn (@msquinn) July 16, 2018
Updating…
3:30pm EDT: It’s 30 minutes past the launch of Prime Day and the landing page and deal navigation page is still down.
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Not far from Tel Aviv a drone flies low over a gritty landscape of warehouses and broken pavement. It slowly approaches its home — a refrigerator-sized box inside a mesh fence, and hovers, preparing to dock. It descends like some giant bug, whining all the way, and disappears into its base where it will be cleaned, recharged and sent back out into the air. This drone is doing the nearly impossible: it’s flying and landing autonomously and can fly again and again without human intervention — and it’s doing it all inside a self-contained unit that is one of the coolest things I’ve seen in a long time.
The company that makes the drone, Airobotics, invited us into their headquarters to see their products in action. In this video we talk with the company about how the drones work, how their clients use the drones for mapping and surveillance in hard-to-reach parts of the world and the future of drone autonomy. It’s a fascinating look into technology that will soon be appearing in jungles, deserts and war zones near you.
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Need to resize a video for IGTV? Add subtitles for Twitter? Throw in sound effects for YouTube? Or collage it with other clips for the Instagram feed? Kapwing lets you do all that and more for free from a mobile browser or website. This scrappy new startup is building the vertical video era’s creative suite full of editing tools for every occasion.
Pronounced “Ka-pwing,” like the sound of a ricocheted bullet, the company was founded by two former Google Image Search staffers. Now after six months of quiet bootstrapping, it’s announcing a $1.7 million seed round led by Kleiner Perkins.

Kapwing hopes to rapidly adapt to shifting memescape and its fragmented media formats, seizing on opportunities like creators needing to turn their long-form landscape videos vertical for Instagram’s recently launched IGTV. The free version slaps a Kapwing.com watermark on all its exports for virality, but users can pay $20 a month to remove it.
While sites like Imgur and Imgflip offer lightweight tools for static memes and GIFs, “the tools and community for doing that for video are kinda inaccessible,” says co-founder and CEO Julia Enthoven. “You have something you install on your computer with fancy hardware. You should able to create and riff off of people,” even if you just have your phone, she tells me. Indeed, 100,000 users are already getting crafty with Kapwing.
“We want to make these really relevant trending formats so anyone can jump in,” Enthoven declares. “Down the line, we want to make a destination for consuming that content.”
Kapwing co-founders Eric Lu and Julia Enthoven
Enthoven and Eric Lu both worked at Google Image Search in the lauded Associate Product Manager (APM) program that’s minted many future founders for companies like Quip, Asana and Polyvore. But after two years, they noticed a big gap in the creative ecosystem. Enthoven explains that “The idea came from using outdated tools for making the types of videos people want to make for social media — short-form, snackable video you record with your phone. It’s so difficult to make those kinds of videos in today’s editors.”
So the pair of 25-year-olds left in September to start Kapwing. They named it after their favorite sound effect from the Calvin & Hobbes comics when the make-believe tiger would deflect toy gunshots from his best pal. “It’s an onomatopoeia, and that’s sort of cool because video is all about movement and sound.”

After starting with a meme editor for slapping text above and below images, Kapwing saw a sudden growth spurt as creators raced to convert landscape videos for vertical IGTV. Now it has a wide range of tools, with more planned.
The current selection includes:

Kapwing definitely has some annoying shortcomings. There’s an 80mb limit on uploads, so don’t expect to be messing with much 4K videos or especially long clips. You can’t subtitle a GIF, and the meme maker flipped vertical photos sideways without warning. It also lacks some of the slick tools that Snapchat has developed, like a magic eraser for Photoshopping stuff out and a background changer, or the automatic themed video editing found in products like Google Photos.
The No. 1 thing it needs is a selective cropping tool. Instead of letting you manually move the vertical frame around inside a landscape video so you always catch the action, it just grabs the center. That left me staring at blank space between myself and an interview subject when I uploaded this burger robot startup video. It’s something apps like RotateNFlip and Flixup already offer. Hopefully the funding that also comes from Shasta, Shrug Capital, Sinai, Village Global, and ZhenFund will let it tackle some of these troubles.

Beyond meme-loving teens and semi-pro creators, Kapwing has found an audience amongst school teachers. The simplicity and onscreen instructions make it well-suited for young students, and it works on Chromebooks because there’s no need to download software.
The paid version has found some traction with content marketers and sponsored creators who don’t want a distracting watermark included. That business model is always in danger of encroachment from free tools, though, so Kapwing hopes to also become a place to view the meme content it exports. That network model is more defensible if it gains a big enough audience, and could be monetized with ads. Though it will put it in competition with Imgur, Reddit and the big dogs like Instagram.
“We aspire to become a hub for consumption,” Enthoven concluded. “Consume, get an idea, and share with each other.”
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Last round before the IPO. That’s how Fastly frames its new $40 million Series F round. It means that the company has raised $219 million over the past few years.
The funding round was led by Deutsche Telekom Capital Partners with participation from Sozo Ventures, Swisscom Ventures, and existing investors.
Fastly operates a content delivery network to speed up web requests. Let’s say you type nytimes.com in your browser. In the early days of the internet, your computer would send a request to one of The New York Times’ servers in a data center. The server would receive the request and send back the page to the reader.
But the web has grown immensely, and this kind of architecture is no longer sustainable. The New York Times use Fastly to cache its homepage, media and articles on Fastly’s servers. This way, when somebody types nytimes.com, Fastly already has the webpage on its servers and can send it directly. For some customers, it can represent as much as 90 percent of requests.
Scale and availability are one of the benefits of using a content delivery network. But speed is also another one. Even though the web is a digital platform, it’s very physical by nature. When you load a page on a server on the other side of the world, it’s going to take hundreds of milliseconds to get the page. Over time, this latency adds up and it feels like a sluggish experience.
Fastly has data centers and servers all around the world so that you can load content in less than 20 or 30 milliseconds. This is particularly important for Stripe or Ticketmaster as response time can greatly influence an e-commerce purchase.
Fastly’s platform also provides additional benefits, such as DDoS mitigation and web application firewall. One of the main challenges for the platform is being able to cache content as quickly as possible. Users upload photos and videos all the time, so it should be on Fastly’s servers within seconds.
The company has tripled its customer base over the past three years. It had a $100 million revenue run rate in 2017. Customers now include Reddit, GitHub, Stripe, Ticketmaster and Pinterest.
There are now 400 employees working for Fastly. It’s worth noting that women represent 42 percent of the executive team, and 65 percent of the engineering leads are women, people of color or LGBTQ (or the intersection of those categories). And if you haven’t read all the diversity reports from tech companies, those are great numbers.
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Startups making delivery and transport easier than ever are a hit with venture capitalists, so it’s not a surprise that young tech companies delivering home staples — living room sets, dining room tables, couches and more — are raising big dollars.
From 2010 through 2017, venture investors have outfitted U.S.-based furniture startups with a little over $1.1 billion in funding across 96 known rounds. But that funding has not been spread equally over time, as the following chart shows:

Total dollars funneled into U.S.-based furniture startups, according to Crunchbase, hit an all-time high of $432.7 million across 12 rounds in 2011. Wayfair, an e-commerce site dedicated to selling furniture, raised a significant $165 million Series A that year, accounting for more than a third of the total deal volume.
But while funding hasn’t surpassed 2011 levels, from that year through 2015, round counts steadily climbed. During this period, investments into seed and early-stage startups made up more than 70 percent of known deals.
Whether or not this cohort of seed and early-stage startups will act as fodder for late-stage investors is not yet clear. Before that happens, Stephen Kuhl thinks that there’s more work to be done.
Kuhl, the CEO of Burrow, a company that sells furniture over the internet, told Crunchbase News that “selling traditional furniture made in China or Mexico isn’t innovative, and as such we wouldn’t expect to see a lot of venture funding.” But that doesn’t mean that venture interest in the sector is doomed. Kuhl added that “a new company has to offer a unique product, experience and brand that is altogether [10 times] better than traditional offerings. Expect the money to follow the new brands that truly shake up the status quo.”
That may bear out. The funding data we examined tells one particular story: venture money has shown a preference for delivery and a consumer that doesn’t easily call the place they live in “home.”
For city dwellers, modular, utilitarian couches are taking hold. And it’s increasingly clear you don’t have to leave your couch to purchase one.
Let’s return to Burrow, which has raised a total of $19.2 million, according to Crunchbase. The startup has created a modular couch built for those who live in dense urban environments and may move often.
“Our customers are reflective of larger trends in the market. They’re more likely to be renters rather than homeowners,” Kuhl explained. “They’re likely to move multiple times over the course of a few years, and they crave thoughtful, high-quality goods.”
To account for this new type of customer, Burrow delivers each section of the couch in distinct packages. Burrow claims on its website that its direct to consumer business model and its ability to ship parts of couches, rather than one whole couch, removes “over 70 [percent] of standard shipping costs.” The couch also includes modern amenities such as a USB charger, and Burrow has also “launched an AR app that helps customers visualize a Burrow in their home,” according to Kuhl.
However, Burrow isn’t completely eschewing the showroom as part of its selling strategy. In a podcast interview with TotalRetail, Kuhl noted that the startup has “partner showrooms” in co-working spaces and other retail locations in more than 20 cities.
Of course, while modular design is helpful for city dwellers, there are those who enjoy a bit more of a personal twist. Interior Define, a Chicago-based startup, has raised $27.2 million to offer direct to consumer couches and dining room sets. And, according to Interior Define’s founder Rob Royer, its appeal is being driven by a new breed of consumers who are interested in brands that have “an authentic mission, deliver on a promised experience, and offer a real value proposition (not just a lower price).”
That said, both of these options still require that the furniture be owned — an unnecessary burden if you move often or just like fresh looks without the commitment. Through Feather, customers can subscribe to a whole living room, bedroom or dining room for as low as $35 a month. According to Crunchbase, the New York-based startup has raised $3.5 million from established venture firms such as Y Combinator and Kleiner Perkins.
There are also startups looking to simply help brands sell more furniture by using artificial intelligence and augmented reality. One such startup, Grokstyle, has raised $2.5 million for an app that identifies furniture by image as well as style and pricing preferences.
In general, streets, kitchens and even front doors are being claimed by venture-backed startups. What you sit on might as well be paid for, in part, by venture capitalists, too.
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Chowly, a point-of-sale system for restaurants, has raised nearly $4.7 million, according to an SEC filing. The company is targeting a total raise of $5.8 million.
The round is led by MATH Venture Partners with participation from Valor Equity, Chicago Ventures, Hyde Park Venture Partners and others. Chowly had previously raised just $700,000 from MATH Venture Partners, Domenick Montanile and others.
Chowly aims to help restaurants better manage the influx of delivery orders they receive from a variety of services, such as Grubhub, Delivery.com and Chownow.
In May, Square launched a point-of-sale system for restaurants that integrates on-demand delivery platform Caviar. Down the road, Square said it envisions third-party applications from companies like Postmates, UberEats and DoorDash.
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Even for the long-standing giants of the tech industry, quantum computing is one of the most complicated subjects to tackle. So how does a five-year old startup compete?
Chad Rigetti, the namesake founder of Rigetti Computing, will join us at Disrupt SF 2018 to help us break it all down.
Rigetti’s approach to quantum computing is two-fold: on one front, the company is working on the design and fabrication of its own quantum chips; on the other, the company is opening up access to its early quantum computers for researchers and developers by way of its cloud computing platform, Forest.
Rigetti Computing has raised nearly $70 million to date according to Crunchbase, with investment from some of the biggest names around. Meanwhile, labs around the country are already using Forest to explore the possibilities ahead.
What’s the current state of quantum computing? How do we separate hype from reality? Which fields might quantum computing impact first — and how can those interested in quantum technology make an impact? We’ll talk all this and more at Disrupt SF 2018.
Passes to Disrupt SF are available at the Early Bird rate until July 25 here.
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For any company looking to spin up some kind of operation in a new region, one of the first steps may be finding contractors in the area that can actually get the work started — but, especially as companies drift farther from cities, that can increasingly become a nightmare that’s quite familiar to Matt Velker.
That led to he and his co-founder Vignesh Venkataraman starting Emptor, a network to connect companies with local contractors in order to get those local projects off the ground effectively. That can range from actual construction to janitorial work or landscaping. A platform like Emptor seeks to take a lot of the ambiguity or guesswork out of finding a set of local companies to work with in order to get construction projects off the ground. It also adds a robust audit trail — ratings or otherwise — to ensure that the best contractors surface and that everyone knows which ones they should skip. The company is coming out of Y Combinator.
“Every time you’re building [projects in new regions you have to find an entirely new set of suppliers,” Velker said. “Often in rural areas when there isn’t a saturation of contractors like there is in a large metro, that discovery process within a reasonable time frame was the biggest challenge. Especially within the construction industry, there’s a huge deviation in terms of the quality of the companies you work with. We definitely had a lot of pains with unreliable contractors who weren’t getting the job done to spec or on time, or things that came close to fraud. It comes with the territory when you work with that volume of companies in a short period of time.”

Companies first go to Emptor and describe the projects they want and what kinds of pricing structure they are offering. Then, kind of like Thumbtack or other marketplaces, Emptor matches those projects with qualified contractors and then compares those bids in order to select the best offer. It aims to be a replacement for the time spent searching around Yelp or Google, where there may be listings and pages but not a high volume of ratings — or ones that are even accurate to begin. Even after the search, getting the whole process started can take weeks, another period Emptor hopes to shrink by streamlining that process.
Right now Emptor mainly focuses on facilities and maintenance, though should something like this take off it could add other elements of contract work that companies need. The approach also aims to be more granular, giving companies more ways to identify the needs of the project that might not necessarily just be quantitative. After all, better data about a company’s actual needs that flows into some algorithm can produce better matching, and that can also go down to the actual way compensation would work on that project.
“Having just one number for what a project will cost is convenient from the supplier and buyer perspective, but it’s missing out on the ability to build structured data that you can analyze,” Velker said. “The companies are deciding, ‘what do I need to know, how many years have you done in business.’ You want to be explicit about how are we going to make this decision. If price is a factor, how much of a factor is it, so they can spec things out and there’s transparency to the buyers.”
But while it’s an attempt to try to bridge that gap between the company and a service provider, it’s one that many companies have tried to fill before. There are tools like Angie’s List and others for finding contractors, though Velker says those are primarily geared toward consumers — and some end up bending the apps in order to fill the needs they have for contractors without some kind of formal platform to use. Velker acknowledges the theory behind all these tools is pretty similar, though he hopes Emptor will be able to tackle the specific needs companies might have that he’s experienced himself.
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The team at Octi says it’s building a crucial piece of the augmented reality puzzle — the ability to understand the human body and its movement.
Co-founder and CEO Justin Fuisz told me that most existing AR technologies (including Apple’s ARKit) tend to be “plane-based” — in other words, while they can make something cool appear against a real-world background, it’s usually on a flat surface, like a table or the floor.
Octi, on the other hand, recognizes where people are in-camera, and it can use that understanding to apply a variety of different effects.
For example, Fuisz and his team showed me how they could dance around their office while bright, squiggly lines overlaid their bodies — and then they erased their bodies entirely. They also showed me how effects could be tied to different gestures, like how a “make it rain” motion could result in dollar bills flying out of their hands.
To do this, Octi says it’s built sophisticated machine learning and computer vision technology. For starters, it looks at a human being and detects key points, like eyes, nose, hips and elbows, then uses those points to construct a model of a skeleton.
Fuisz suggested that the technology could be applied to a number of different industries, including fashion, fitness, entertainment and gaming. In fact, the company is announcing a partnership and strategic investment from the OneTeam Collective, the accelerator of the NFL Players Association. As a result, Octi plans to create and distribute avatars of more than 2,000 NFL players.
In addition, Octi is announcing that it has raised $7.5 million in seed funding from Shasta Ventures, I2BF Ventures, Bold Capital Partners, Day One Ventures, Human Ventures Live Nation and AB InBev, plus individuals, including former Pandora and Snap executive Tom Conrad, WeWork Chief Product Officer of Technology Shiva Rajaraman, Adobe Chief Product Officer Scott Belsky, A&D Networks Chairman Abbe Raven and Joshua Kushner.
If you want to try this out for yourself, the startup has its own iOS app — Fuisz described the app as a technology showcase for potential partners, but he added, “The app is available to the public and is totally awesome.”
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