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WeTransfer is getting weird…
What do you do if you’re a European startup competing against the likes of Box and Dropbox, and are looking to make a splash in international markets like the U.S.?
Well, if you’re the Dutch startup WeTransfer (which raised a cool $25 million about three years ago to take the U.S. market by storm), you get weird. Really, really, avant garde-level weird.
The latest overture to the hipsterati is the company’s three video set collaboration with King Krule (which I applaud for no other reason than it lets me write about King Krule on the site).
Here’s the first video from the collaboration between the (Beyonce-and-Tyler-the-Creator-and-New-Yorker-approved) artist and the file transfer and storage service.
On the WePresent “platform” (which, back in my day, we would have called a “web zine”), Krule discusses the process for creating the video — as he will for all subsequent releases — with its directors and creative team.
The first video in the series was directed by longtime Krule collaborators Michael and Paraic Morrissey who work under the nom de video cc. Wade.
The King Krule collab isn’t the first time that WeTransfer looked to cash in on some cultural cache. The company has teamed up with McSweeney’s on a story collaboration called “Clean” written by Shelly Oria and Alice Sola Kim.
Whether or not these forays into the world of the Kool Kidz are the result of a shift in strategy brought on by the company’s relatively new chief executive, Gordon Willoughby (formerly of Amazon), they’re pretty great. (At least, in the sense that we’re writing about WeTransfer for the first time in a few years.)
I can’t say whether WeTransfer’s file sharing service is notably better or worse than Box or Dropbox, but their hipster cred is undeniable. Points to you, WeTransfer. Points to you.
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Puls raises $50 million for in-home technical support
A fund affiliated with the Singaporean government has a great interest in making sure that American consumers are getting the tech support they need.
Temasek, the multi-billion-dollar investment fund associated with the government in Singapore, has led a $50 million round for Puls Technologies, Inc., a San Francisco-based company aiming to be the tech support for American homes and offices.
Current investors Sequoia Capital, Red Dot Capital Partners, Samsung NEXT and Viola Ventures all participated in the new financing, alongside additional new investors Hanaco Ventures and Hamilton Lane.
Founded only three years ago, Puls pitches a service that can match consumers with the appropriate technician in a little over an hour, any day of the week.
The company has built a network of 2,500 technicians in the top 50 cities in the United States, and will provide same-day installation and repair of over 200 products.
Some things the company’s technicians can service include smartphones, televisions, antennas, garage door openers and smart home devices like voice-activated speakers, video doorbells, keyless locks, AI cameras, thermostats and security systems.
It’s the full circle of consumer electronics crap.
“As consumers depend on electronic devices for every aspect of daily life, the world needs a new service model,” said Eyal Ronen, Puls co-founder and CEO, in a statement. “No one should have to drive across town and stand in line to speak to an expert, or wait hours at home for a local repair van to show up.”
With the new funding, the company said it’s poised to take a large chunk of the $50 billion in home automation services around the world. By the end of 2018, the company predicts there will be 11 billion connected devices globally (although that statistic likely includes connected equipment in factories and other technologies related to the Internet of Things that may not have a place in the home).
The company’s projections are also based on a forecast that predicts an average household will have 50 connected devices (to which I can only say… bless their hearts).
“We’re delighted to have Temasek leading this round,” said Ronen in a statement. “As investors in global online leaders, Temasek brings incredible expertise to our board. It’s a huge vote of confidence in our vision, team and execution, as we accelerate our direct-to-consumer business and expand strategic partnerships with big name retailers, insurance companies, and hardware OEMs.”
Puls raised a $25 million round last year as it completed its rebrand from the cell phone servicing business it had been running under the CellSavers brand.
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Very Good Security makes data ‘unhackable’ with $8.5M from Andreessen
“You can’t hack what isn’t there,” Very Good Security co-founder Mahmoud Abdelkader tells me. His startup assumes the liability of storing sensitive data for other companies, substituting dummy credit card or Social Security numbers for the real ones. Then when the data needs to be moved or operated on, VGS injects the original info without clients having to change their code.
It’s essentially a data bank that allows businesses to stop storing confidential info under their unsecured mattress. Or you could think of it as Amazon Web Services for data instead of servers. Given all the high-profile breaches of late, it’s clear that many companies can’t be trusted to house sensitive data. Andreessen Horowitz is betting that they’d rather leave it to an expert.
That’s why the famous venture firm is leading an $8.5 million Series A for VGS, and its partner Alex Rampell is joining the board. The round also includes NYCA, Vertex Ventures, Slow Ventures and PayPal mafioso Max Levchin. The cash builds on VGS’ $1.4 million seed round, and will pay for its first big marketing initiative and more salespeople.
“Hey! Stop doing this yourself!,” Abdelkader asserts. “Put it on VGS and we’ll let you operate on your data as if you possess it with none of the liability.” While no data is ever 100 percent unhackable, putting it in VGS’ meticulously secured vaults means clients don’t have to become security geniuses themselves and instead can focus on what’s unique to their business.
“Privacy is a part of the UN Declaration of Human Rights. We should be able to build innovative applications without sacrificing our privacy and security,” says Abdelkader. He got his start in the industry by reverse-engineering games like StarCraft to build cheats and trainer software. But after studying discrete mathematics, cryptology and number theory, he craved a headier challenge.
Abdelkader co-founded Y Combinator-backed payment system Balanced in 2010, which also raised cash from Andreessen. But out-muscled by Stripe, Balanced shut down in 2015. While transitioning customers over to fellow YC alumni Stripe, Balanced received interest from other companies wanting it to store their data so they could be PCI-compliant.
Very Good Security co-founder and CEO Mahmoud Abdelkader
Now Abdelkader and his VP from Balanced, Marshall Jones, have returned with VGS to sell that as a service. It’s targeting startups that handle data like payment card information, Social Security numbers and medical info, though eventually it could invade the larger enterprise market. It can quickly help these clients achieve compliance certifications for PCI, SOC2, EI3PA, HIPAA and other standards.
VGS’ innovation comes in replacing this data with “format preserving aliases” that are privacy safe. “Your app code doesn’t know the difference between this and actually sensitive data,” Abdelkader explains. In 30 minutes of integration, apps can be reworked to route traffic through VGS without ever talking to a salesperson. VGS locks up the real strings and sends the aliases to you instead, then intercepts those aliases and swaps them with the originals when necessary.
“We don’t actually see your data that you vault on VGS,” Abdelkader tells me. “It’s basically modeled after prison. The valuables are stored in isolation.” That means a business’ differentiator is their business logic, not the way they store data.
For example, fintech startup LendUp works with VGS to issue virtual credit card numbers that are replaced with fake numbers in LendUp’s databases. That way if it’s hacked, users’ don’t get their cards stolen. But when those card numbers are sent to a processor to actually make a payment, the real card numbers are subbed in last-minute.
VGS charges per data record and operation, with the first 500 records and 100,000 sensitive API calls free; $20 a month gets clients double that, and then they pay 4 cent per record and 2 cents per operation. VGS provides access to insurance too, working with a variety of underwriters. It starts with $1 million policies that can be much larger for Fortune 500s and other big companies, which might want $20 million per incident.
Obviously, VGS has to be obsessive about its own security. A breach of its vaults could kill its brand. “I don’t sleep. I worry I’ll miss something. Are we a giant honey pot?,” Abdelkader wonders. “We’ve invested a significant amount of our money into 24/7 monitoring for intrusions.”
Beyond the threat of hackers, VGS also has to battle with others picking away at part of its stack or trying to compete with the whole, like TokenEx, HP’s Voltage, Thales’ Vormetric, Oracle and more. But it’s do-it-yourself security that’s the status quo and what VGS is really trying to disrupt.
But VGS has a big accruing advantage. Each time it works with a clients’ partners like Experian or TransUnion for a company working with credit checks, it already has a relationship with them the next time another clients has to connect with these partners. Abdelkader hopes that, “Effectively, we become a standard of data security and privacy. All the institutions will just say ‘why don’t you use VGS?’”
That standard only works if it’s constantly evolving to win the cat-and-mouse game versus attackers. While a company is worrying about the particular value it adds to the world, these intelligent human adversaries can find a weak link in their security — costing them a fortune and ruining their relationships. “I’m selling trust,” Abdelkader concludes. That peace of mind is often worth the price.
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Eventbrite just made some pricing changes as it moves toward an IPO
Reaching event organizers to help them sell tickets isn’t cheap. Eventbrite — the 12-year-old, San Francisco-based ticketing company that announced plans last week to go public and sell $200 million worth of shares on the NYSE — has been losing money since 2016, posting losses of $40.4 million in 2016, $38.5 million for 2017 and $15.6 million so far this year.
Now the company is trying to make up for some of those losses by announcing a new pricing scheme. Today, it sent customers a note explaining that for those using its “Essentials” package (unlike its “Professional” package, whose bells and whistles include customer support, customer questions for attendees and more), reduced prices are coming for many of its customers. Specifically, payment processing fees are dropping from 3 percent to 2.5 percent. Fees for ticket are falling from .99 cents to .70 cents.
The moves don’t really mean that Eventbrite is charging less. In fact, instead of charging one percent of every ticket price as a service fee, Eventbrite will now take a 2 percent cut, which should add up for organizers that use the service for bigger events. It’s also removing a service fee cap of $19.99 that it used to institute no matter how much an event organizer was charging.
Asked about the pricing changes, a spokesperson sent us a fairly bland statement: “At Eventbrite we have always been committed to enabling event creators to deliver a diverse range of live experiences by offering a superior product at a fair price. The changes we announced today will mean lower ticket fees for the vast majority of our creators, and the millions of people that attend the events they plan, promote and produce each year. We succeed when our creators succeed and this change is indicative of a focus on ensuring we make the best decisions for the majority of our customers.”
It isn’t surprising that Eventbrite is looking for ways to fight rising acquisition costs owing to the competition it faces from all corners. In addition to platforms for smaller get-togethers like Paperless Post and competition for bigger events like Ticketmaster (which owns Live Nation), Eventbrite acknowledged in its S-1 filing that it could face competition from large internet companies like Facebook, Google and Twitter, too.
Eventbrite had reportedly filed confidentially for an IPO back in July. As noted on TechCrunch’s “Equity” podcast last week by Susan Mac Cormac, a partner at the global law firm Morrison Foerster, companies often file confidentially first if they are exploring other options, including, most notably, M&A.
“These unicorns,” says Mac Cormac, “it’s difficult for them to go public because they have such a huge valuation to begin with that M&A is often a better option. You don’t want to go out and have your stock fall 30, 40, 50 percent as sometimes happens.”
Partly through acquisitions, Eventbrite saw its revenue rise from $133 million in 2016 to $201 million last year. Last year, for example, Eventbrite acquired Ticketfly, a ticketing company that focused largely on the live entertainment industry and which had sold to the streaming music company Pandora in 2015 for a reported $335 million but Eventbrite was able to nab last year at the discounted price of $200 million.
Eventbrite has also made a broader international push in recent years, acquiring Ticketea, one of Spain’s leading ticketing providers, back in April, and acquiring Amsterdam-based Ticketscript back in January of last year. And those deals followed roughly half a dozen others.
Over the years, the company has raised roughly $330 million from investors, according to Crunchbase. Its biggest shareholders, shows its S-1, are Tiger Global Management, Sequoia Capital and T. Rowe Price. Collectively, the three entities own roughly half of Eventbrite’s pre-IPO shares.
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VMware acquires CloudHealth Technologies for multi-cloud management
VMware is hosting its VMworld customer conference in Las Vegas this week, and to get things going it announced that it’s acquiring Boston-based CloudHealth Technologies. They did not disclose the terms of the deal, but Reuters is reporting the price is $500 million.
CloudHealth provides VMware with a crucial multi-cloud management platform that works across AWS, Microsoft Azure and Google Cloud Platform, giving customers a way to manage cloud cost, usage, security and performance from a single interface.
Although AWS leads the cloud market by a large margin, it is a vast and growing market and most companies are not putting their eggs in a single vendor basket. Instead, they are looking at best of breed options for different cloud services.
This multi-cloud approach is great for customers in that they are not tied down to any single provider, but it does create a management headache as a consequence. CloudHealth gives multi-cloud users a way to manage their environment from a single tool.
CloudHealth multi-cloud management. Photo: CloudHealth Technologies
VMware’s chief operating officer for products and cloud services, Raghu Raghuram, says CloudHealth solves the multi-cloud operational dilemma. “With the addition of CloudHealth Technologies we are delivering a consistent and actionable view into cost and resource management, security and performance for applications across multiple clouds,” Raghuram said in a statement.
CloudHealth began offering support for Google Cloud Platform just last month. CTO Joe Kinsella told TechCrunch why they had decided to expand their platform to include GCP support: “I think a lot of the initiatives that have been driven since Diane Greene joined Google [at the end of 2015] and began really driving towards the enterprise are bearing fruit. And as a result, we’re starting to see a really substantial uptick in interest.”
It also gave them a complete solution for managing across the three of the biggest cloud vendors. That last piece very likely made them an even more attractive target for a company like VMware, who apparently was looking for a solution to buy that would help customers manage across a hybrid and multi-cloud environment.
The company had been planning future expansion to manage not just the public cloud, but also private clouds and data centers from one place, a strategy that should fit well with what VMware has been trying to do in recent years to help companies manage a hybrid environment, regardless of where their virtual machines live.
With CloudHealth, VMware not only gets the multi-cloud management solution, it gains its 3000 customers which include Yelp, Dow Jones, Zendesk and Pinterest.
CloudHealth was founded in 2012 and has raised over $87 million. Its most recent round was a $46 million Series D in June 2017 led by Kleiner Perkins. Other lead investors across earlier rounds have included Sapphire Ventures, Scale Venture Partners and .406 Ventures.
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Rebuilding employee philanthropy from the bottom up
In tech circles, it would be easy to assume that the world of high-impact charitable giving is a rich man’s game where deals are inked at exclusive black tie galas over fancy hors d’oeuvre. Both Mark Zuckerberg and Marc Benioff have donated to SF hospitals that now bear their names. Gordon Moore has given away $5B – including $600M to Caltech – which was the largest donation to a university at the time. And of course, Bill Gates has already donated $27B to every cause imaginable (and co-founded The Giving Pledge, a consortium of billionaires pledging to donate most of their net worth to charity by the end of their lifetime.)
For Bill, that means he has about $90B left to give.
For the average working American, this world of concierge giving is out of reach, both in check size, and the army of consultants, lawyers and PR strategists that come with it. It seems that in order to do good, you must first do well. Very well.
Bright Funds is looking to change that. Founded in 2012, this SF-based startup is looking to democratize concierge giving to every individual so they “can give with the same effectiveness as Bill and Melinda Gates.” They are doing to philanthropy what Vanguard and Wealthfront have done for asset management for retail investors.
In particular, they are looking to unlock dollars from the underutilized corporate benefit of matching funds for donations, which according to Bright Funds is offered by over 60% of medium to large enterprises, but only used by 13% of employees at these companies. The need for such a service is clear — these programs are cumbersome, transactional, and often offline. Make a donation, submit a receipt, and wait for it to churn through the bureaucratic machine of accounting and finance before matching funds show up weeks later.
Bright Funds is looking to make your company’s matching funds benefit as accessible and important to you as your free lunches or massages. Plus, Bright Funds charges companies per seat, along with a transaction fee to cover the cost of payment processing, sparing employees any expense.
It’s a model that is working. According to Bright Fund’s CEO Ty Walrod, Bright Funds customers see on average a 40% year-over-year increase in funds donated through the platform. More importantly, Bright Funds not only transforms an employee’s relationship to personal philanthropy, but also to the company they work for.
Grassroots Giving
This model of bottoms-up giving is a welcome change from the big foundation model which has recently been rocked by scandal. The Silicon Valley Community Foundation was the go-to foundation for The Who’s Who of Silicon Valley elite. It rode the latest tech boom to become the largest community foundation in eleven short years with generous stock donations from donors like Mark Zuckerberg ($1.8 billion), GoPro’s Nicholas Woodman ($500 million), and WhatsApp co-founder Jan Koum ($566 million). Today, at $13.5 billion, it surpasses the 80+ year old Ford Foundation in endowment size.
However, earlier this year, their star fundraiser Mari Ellen Loijens (credited with raising $8.3B of the $13.5B) was accused of repeatedly bullying and sexually harassing coworkers, allegations that the Foundation had “known about for years” but failed to act upon. In 2017, a similar case occurred when USC’s star fundraiser David Carrera stepped down on charges of sexual harassment after leading the university’s historic $6 billion fundraising campaign.
While large foundations and endowments do important work, their structure relies too much on whale hunting for big checks, giving an inordinate amount of power to the hands of a small group of talented fund raisers.
This stands in contrast to Bright Funds’ ethos — to lead a grassroots movement in empowering individual employees to make their dollar of giving count.
Rebuilding charitable giving for the platform age
Bright Funds is the latest iteration of a lineup of workplace giving platforms. MicroEdge and Cybergrants paved the way in the 80s and 90s by digitizing the giving experience, but was mainly on-premise, and lacked a focus on user experience. Benevity and YourCause arrived in 2007 to bring workplace giving to the cloud, but they were still not turnkey solutions that could be easily implemented.
Bright Funds started as a consumer platform, and has retained that heritage in its approach to product design, aiming to reduce friction for both employee and company adoption. This is why many of their first customers were midsized tech startups with limited resources and looking for a turnkey solution, including Eventbrite, Box, Github, and Contently . They are now finding their way upmarket into larger, more established enterprises like Cisco, VMWare, Campbell’s Soup Company, and Sunpower.
Bright Funds approach to product has brought a number of innovations to this space.
The first is the concept of a cause-focused “fund.” Similar to a mutual fund or ETF, these funds are portfolios of nonprofits curated by subject-matter experts tailored to a specific cause area (e.g. conservation, education, poverty, etc.). This solves one of the chief concerns of any donor — is my dollar being put to good use towards the causes I care about? Passionate about conservation? Invest with Jim Leape from the Stanford Woods Institute for the Environment, who brings over three decades of conservation experience in choosing the six nonprofits in Bright Fund’s conservation portfolio. This same expertise is available across a number of cause areas.
Additionally, funds can also be created by companies or employees. This has proven to be an important rallying point for emergency relief during natural disasters, where employees at companies can collectively assemble a list of nonprofits to donate to. In 2017, Cisco employees donated $1.8 million (including company matching) through Bright Funds to Hurricanes Harvey, Maria, and Irma as well as the central Mexico earthquakes, the current flooding in India and many more.
The second key feature of their product is the impact timeline, a central news feed to understand where your dollars are going across all your cause areas. This transforms giving from a black box transaction to an ongoing dialogue between you and your charities.
Lastly, Bright Funds wants to take away all the administrative burden that might come with giving and volunteering — everything from tracking your volunteer opportunities and hours, to one-click tax reporting across all your charitable donations. In short, no more shoeboxes of receipts to process through in April.
Doing good & doing well
Although Bright Funds is focused on transforming the individual giving experience, it’s paying customer at the end of the day is the enterprise.
And although it is philanthropic in nature, Bright Funds is not exempt from the procurement gauntlet that every enterprise software startup faces — what’s in it for the customer? What impact does workplace giving and volunteering have on culture and the bottom line?
To this end, there is evidence to show that corporate social responsibility has a an impact on recruiting the next generation of workers. A study by Horizon Media found that 81% of millennials expect their companies to be good corporate citizens. A separate 2015 study found that 62% of millennials said they’d take a pay cut to work for a company that’s socially responsible.
Box, one of Bright Fund’s early customers, has seen this impact on recruiting firsthand (disclosure: Box is one of my former employers). Like most tech companies competing for talent in the Valley, Box used to give out lucrative bonuses for candidate referrals. They recently switched to giving out $500 in Bright Funds gift credit. Instead of seeing employee referrals dip, Box saw referrals “skyrocket,” according to Box.org Executive Director Bryan Breckenridge. This program has now become “one of the most cherished cultural traditions at Box,” he said.
Additionally, like any corporate benefit, there should be metrics tied to employee retention. Benevity released a study of 2 million employees across 118 companies on their platform that showed a 57% reduction in turnover for employees engaged in corporate giving or volunteering efforts. VMware, one of Bright Fund’s customers, has seen an astonishing 82% of their 22,000 employees participate in their Citizen Philanthropy program of giving and volunteering, according to VMware Foundation Director Jessa Chin. Their full-time voluntary turnover rate (8%) is well below the software industry average of 13.2%.
Towards a Brighter Future
Bright Funds still has a lot of work to do. CEO Walrod says that one of his top priorities is to expand the platform beyond US charities, finding ways to evaluate and incorporate international nonprofits.
They have also not given up their dream of becoming a truly consumer platform, perhaps one day competing in the world of donor-advised funds, which today is largely dominated by big names like Fidelity and Schwab who house over $85B of assets. In the short term, Walrod wants to make every Bright Funds account similar to a 401K account. It goes wherever you work, and is a lasting record of the causes you care about, and the time and resources you’ve invested in them.
Whether the impetus is altruism around giving or something more utilitarian like retention, companies are increasingly realizing that their employees represent a charitable force that can be harnessed for the greater good. Bright Funds has more work to do like any startup, but it is empowering the next set of donors who can give with the same effectiveness as Gates, and one day, at the same scale as him as well.
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Hear how to build a brand from Tina Sharkey, Emily Heyward and Philip Krim at Disrupt
For startups, especially e-commerce companies, branding is everything.
A slogan, an ad, even the design of the logo can make the difference between success and failure. But understanding how to develop a brand and strategically evolve that brand over time isn’t the easiest task. Luckily, three experts are coming to Disrupt to talk through the ins and outs.
Red Antler’s Emily Heyward, Brandless’ Tina Sharkey, and Casper CEO Philip Krim will join us at TC Disrupt SF in early September, and it’s a conversation you won’t want to miss.
Emily Heyward cofounded Red Antler in 2007 after working in advertising at Saatchi & Saatchi. She graduated magna cum laude from Harvard with a degree focused on postmodern theory and consumer culture. At Red Antler, she serves as Chief Strategist and has helped brands like AllBirds, BirchBox and Casper find their unique voice in a cluttered market.
Tina Sharkey hails from Brandless, the new e-commerce company that brings its own line of household and food items to the market for $3 each. Brandless has raised nearly $300 million since launching in 2016, an impressive feat on its own. What makes Brandless so attractive to investors? Tina Sharkey’s unwavering focus on understanding her customers. Alongside democratizing these products, and bringing eco-friendly and FDA-approved ‘safer choice’ goods to the masses, Sharkey makes data around consumer behavior a priority at the company, which helps with insights on how to sell Brandless’s portfolio of more than 300 products.
Heyward and Sharkey will be joined by Casper CEO and cofounder Philip Krim. Casper sprung onto the market in 2013 with a relatively simple premise: sell a quality mattress for cheaper. While it makes sense, it’s not the sexiest brand proposition. But with the help of Heyward and Red Antler, and a keen sense of the type of customer who chooses Casper over a traditional mattress, Casper has become one of the most effectively marketed brands out there right now.
We’re thrilled to hear from this trio of greatness at Disrupt SF.
Check out the full agenda here. Tickets are still available even though the show is less than two weeks away. Grab one here.
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How corporations and startups can more effectively work with one another
Maria Palma
Contributor
Contributor
Maria Palma is vice president of Business Development and head of Platform at RRE Ventures.
Build versus buy? Potential partner or potential disruptor?
The option set for corporations to collaborate with startups used to be simpler. Today, the options seem almost endless: build, partner, buy, integrate with their APIs, co-develop product together, white-label a part of their technology, share specific data sets, cross-sell each other’s products — and more. The notion of a straightforward “vendor” relationship doesn’t apply anymore.
The landscape has also changed. If the corporate posture of the past around innovation could be described as “not invented here” with a strong bias toward building internally, today’s corporate posture leans in a much different direction, with many thinking about how to disrupt themselves before an external party beats them to it.
Not surprisingly, this has created more corporate and startup partnerships. While getting this type of collaboration right is beneficial for both parties, if you speak to most startups selling into large enterprises or corporate executives looking to partner with startups today, you will find many justifiable frustrations on both sides.
As the vice president of Business Development at RRE Ventures, an early-stage venture capital firm based in New York, a major part of my role is leading our business development initiatives, where we enable collaboration between corporations and startups. Before this role, I spent time on the corporate side and on the startup side, so I’ve gotten to see this dynamic from both angles throughout my career. While there is no silver bullet for this type of work, here are a few best practices I’ve learned, sometimes through painful mistakes, or observed along the way.
For startups looking to sell into large enterprises
Do your homework. Corporate executives expect you to be prepared. Spend the time to understand what their business might be going through. Do they need new growth opportunities? Do they need to cut costs? Given the size of these companies, it’s easy to find information on them.
Spend time reading recent press, analyst reports on the company or understanding more about the division you are speaking to. You want to walk in saying some version of “Here is how I think my product can be relevant to you and help you with one of your key objectives” instead of saying some version of “Here is my shiny object — don’t you want to buy it?”
Be realistic about where you are and where you are headed. The last thing you want to happen is for a corporation to agree to use or test your product only for you to tell them in the next sentence that you haven’t yet launched or built what you just showed them. Be realistic with the corporation about what you can do for them today, tomorrow and in the future. They will be more flexible than you might think if they understand your timelines and product road map.
Focus on ease of use and ease of integration. We might all be reading headlines about Mars exploration these days, but let’s ground ourselves in a different space reality. It’s not uncommon for major Fortune 500 companies today to still be operating tech or leveraging data models that were built before man was put on the moon. Your technology might be incredible, but if they can’t test it easily or seamlessly integrate it with their tech stack, you are unlikely to get real traction.
Understand the complexities of operating at scale. Think of your own trajectory as a company and how hard it has been to scale your company, from getting the right people to growing revenue and building the right product — and every detail in-between. Now multiply that by a million. Even though Fortune 500 corporations have more resources in absolute magnitude, they have all the same problems you do, often with more complexities, given their scale.
The option set for corporations to collaborate with startups used to be simpler.
If integrating your product has negative consequences for them, it will likely affect millions of customers, billions of dollars of revenue and have major brand and shareholder consequences, so have some empathy on why they want to properly vet your product and company first.
Learn to fly at 30,000 feet or 30 feet. Effective startup leadership requires one to zoom in and out on a daily basis, quickly and seamlessly. The ability to quickly shift gears and move between big picture and small details is crucial for operating early-stage companies. It’s also essential for working with corporations. Depending on the meeting, a prospective client might want you to go into the technical weeds or have a strategy discussion on a use case that’s not on your road map.
Be ready to fly at both levels, and also be deliberate about where you personally spend your time, as it’s your scarcest asset while running a resource-constrained startup.
For corporations looking to integrate new technologies
Optimize for quality, not quantity, and focus on real use cases. While it can be tempting to meet with every startup employing the right buzzword of the moment (artificial intelligence, blockchain, machine learning), you want to avoid going on a startup safari where you see a number of cool things in the wild and walk away without doing anything differently in your organization.
Instead of meeting with technology companies based on buzzwords, identify real problems your organization needs to solve and find companies that can help you solve those problems. What matters in the end is translating technology to real tangible use cases that are digestible internally in your organization.
Make fast decisions. As a corporate executive I know puts it, “Maybes kill startups. A fast No is the best thing after Yes.” If you know you are not going to leverage the company’s product, say no as quickly as possible. With fewer resources, startups don’t have the same meeting after meeting bandwidth as you. Remember, saying no now isn’t no forever.
You don’t want to spend months creating a partnership only to find out the technology isn’t what you expected.
Should you find yourself in a different situation a few months from now, you can always go back and revisit the company. In either case, please give startups real feedback, especially when you don’t move forward with them. In many cases these companies are early on in their growth trajectory, and providing honest feedback helps them build their own product and business.
Create better internal processes to partner with smaller companies. Unless you are one of the few corporations that have set this up well, most of your internal processes (IT Review, Procurement and Sourcing, Compliance, Security, Risk Analysis and Legal Review) for commercial vendor relationships are not set up with smaller companies in mind, which have limited HR and legal teams. To innovate more quickly, create a different set of processes for these types of partnerships that allow you to still assess risk but in a faster, more streamlined way. If your ability to partner is slower than the pace of change, you will never be ahead of the curve.
Short-term versus long-term change. Think about innovation along different time horizons. A good place to start is McKinsey’s three horizons of growth methodology. Consider how you will collaborate with companies along these different time horizons. The most senior level in your organization should take this view as this conflicts with focusing on real use cases today. Make sure that your company is not just integrating incremental changes at all levels.
Build a better sandbox. Find ways to test new technologies with your own existing systems and data in a way that replicates scale without affecting your existing business. You don’t want to spend months creating a partnership only to find out the technology isn’t what you expected. The more this sandbox can mimic your true environment, the more likely you are to have success with the real integration.
We think a lot about corporate and startup collaboration and welcome any dialogue on the topic; contact us at platform@rre.com.
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Housing startup Bungalow raises $14 million Series A round led by Khosla Ventures
Moving to a new city can be tough for a number of reasons, but what’s arguably hardest about moving is a competitive and expensive housing market, and lack of a pre-existing social support network. That’s the problem startup Bungalow is trying to solve.
Bungalow, which just raised a $14 million Series A round led by Khosla Ventures with participation from Founders Fund, Atomic VC, Cherubic Ventures and Wing Ventures, offers people relatively affordable places to live with others who have been vetted by Bungalow’s platform. As part of the round, Keith Rabois of Khosla will join Bungalow’s board of directors. Bungalow also raised a $50 million debt facility to fuel its home growth costs. Bungalow had previously raised a $7 million seed round.
Bungalow, which joins the likes of WeLive, OpenDoor, Common, Roam and so many others, aims to be cheaper than getting your own studio or one-bedroom apartment, and offer a better experience than finding a roommate via Craigslist. Bungalow works with homeowners to lease their homes as the master tenant for three years at time. From there, Bungalow rents out the property on a room-by-room basis while guaranteeing occupancy to the homeowners.
“There aren’t as many families that are looking for these four, five, six-bedroom homes and so the incremental additional cost for those additional bedrooms is not commensurate with the individual rate at which we can lease out those individual bedrooms,” Bungalow co-founder and CEO Andrew Collins told me. “And so we were able to therefore basically create value out of that and then with scale that margin that we’re able to create within those given homes in an incredibly profitable and exciting coupling.”
For the renter, Bungalow says it’s about 30-40 percent cheaper than a studio. Depending on the market, of course, the prices can vary. Bungalow also furnishes shared common spaces, provides utilities, Wi-Fi and housekeeping in the monthly rental cost. In addition to what’s provided inside the space, Bungalow hosts monthly events for members in its properties to meet each other within a given market.
Bungalow currently operates 200 properties across seven markets, including the San Francisco Bay Area, Los Angeles, New York City, Portland, San Diego, Seattle and Washington, D.C. In total, there are 750 people residing in a Bungalow-leased property. All residents first must go through credit and background checks, as well as interviews with any existing residents before moving in. But that process can happen very fast, the company said. Some people have moved in same-day, but on average people look about 10 to 20 days ahead of when they’re trying to move.
While Bungalow’s current model is leasing assets from homeowners, it’s set up to operate any type of asset, Collins said, whether that’s a joint-venture or independently owned by Bungalow. Within the next six to 12 months, Bungalow is looking to launch in up to 12 new markets in the U.S. Next year, Bungalow hopes to expand its offering outside of the U.S.
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Carmera, the mapping startup for autonomous vehicles, raises $20 million
Autonomous vehicles need more than a brain to operate safely in a world filled with obstacles. They need maps. Or more specifically, self-driving vehicles need maps that constantly refresh and can deliver important information — like that sudden lane closure due to construction or a double-parked vehicle — so they can take the safest and most efficient route possible.
This specific need has provided an opening for startups in what once looked like a locked-up mapping market dominated by a few giants.
Carmera, a New York-based mapping and data analytics startup, is one of them. The company, which came out of stealth two years ago, has now raised $20 million in a Series B funding round led by GV, formerly known as Google Ventures. Carmera previously raised $6.5 million.
The company announced the funding raise Thursday along with a few other updates, including a new feature on its autonomous mapping product and a partnership with New York City. The capital will be used to hire more talent and expand.
“We’ll be doing the most aggressive hiring we’ve ever done this next year,” Carmera co-founder and CEO Ro Gupta told TechCrunch, adding that the company will mostly focus on building out its New York and Seattle offices. Carmera, which has about 25 employees, plans to have more than 50 by the end of next year.
“The money also allows us to be more prospective than simply reacting to customer needs,” Gupta added.
In other words, Carmera can move into new markets where it suspects there will be a need in the future, not just wait for a call from their customers. One of those customers is Voyage, the autonomous driving startup that currently operates self-driving cars in retirement communities.
Carmera has an interesting business model, and one that’s likely attractive to investors looking for startups with a present-day revenue stream. The company describes itself as a street intelligence platform for autonomy. Its main product is the Carmera autonomous map, a high-definition map for autonomous vehicle customers like automakers, suppliers and robotaxis.
The twist here is that the company uses data gleaned from its other product — a fleet-monitoring service used by commercial customers with vehicles driven by humans — to keep those AV maps fresh. The fleet product is a telematics and video monitoring service used by professional fleets that want to manage risk with their vehicles and drivers.
These fleets of camera-equipped human-driven vehicles deliver new information to the autonomous map as they go about their daily business in cities. Carmera calls this a “pro-sourcing” swarm.
The startup has now added a real-time events and change-management engine to its autonomous map that Gupta contends is a major leap forward because it not only provides more detailed information to self-driving vehicles, it gives these driverless vehicles a suggested path.
In some mapping products, there’s generally a base map and then a dynamic overlay. The problem, Gupta explains, is that when things change, like a lane closure, the dynamic map only flags it, leaving it up to the vehicle to figure out what to do next.
“That works fine when humans are driving, it just doesn’t go far enough for AVs,” Gupta said. “What they need to know is how do I path plan around it?”
Carmera’s real-time events and change-management feature
The map will detect a change in milliseconds, classify it within seconds and then validate and redraw the base map within minutes, according to Carmera. The company is giving companies deploying autonomous vehicles API access to this data at every stage.
Carmera also has a “site intelligence product,” a jargon term that means the company provides spatial data and street analytics (like how pedestrians move within a particular intersection) to urban planners.
Carmera announced Thursday it will begin sharing data such as historical pedestrian analytics and real-time construction detection with New York City’s Department of Transportation. Carmera will get access to key city data sets in return. The partnership with NYC DOT follows an earlier-data sharing initiative with the Downtown Brooklyn Partnership.
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