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MariaDB acquires Clustrix
MariaDB, the company behind the eponymous MySQL drop-in replacement database, today announced that it has acquired Clustrix, which itself is a MySQL drop-in replacement database, but with a focus on scalability. MariaDB will integrate Clustrix’s technology into its own database, which will allow it to offer its users a more scalable database service in the long run.
That by itself would be an interesting development for the popular open source database company. But there’s another angle to this story, too. In addition to the acquisition, MariaDB also today announced that cloud computing company ServiceNow is investing in MariaDB, an investment that helped it get to today’s acquisition. ServiceNow doesn’t typically make investments, though it has made a few acquisitions. It is a very large MariaDB user, though, and it’s exactly the kind of customer that will benefit from the Clustrix acquisition.
MariaDB CEO Michael Howard tells me that ServiceNow current supports about 80,000 instances of MariaDB. With this investment (which is actually an add-on to MariaDB’s 2017 Series C round), ServiceNow’s SVP of Development and Operations Pat Casey will join MariaDB’s board.
Why would MariaDB acquire a company like Clustrix, though? When I asked Howard about the motivation, he noted that he’s now seeing more companies like ServiceNow that are looking at a more scalable way to run MariaDB. Howard noted that it would take years to build a new database engine from the ground up.
“You can hire a lot of smart people individually, but not necessarily have that experience built into their profile,” he said. “So that was important and then to have a jumpstart in relation to this market opportunity — this mandate from our market. It typically takes about nine years, to get a brand new, thorough database technology off the ground. It’s not like a SaaS application where you can get a front-end going in about a year or so.
Howard also stressed that the fact that the teams at Clustrix and MariaDB share the same vocabulary, given that they both work on similar problems and aim to be compatible with MySQL, made this a good fit.
While integrating the Clustrix database technology into MariaDB won’t be trivial, Howard stressed that the database was always built to accommodate external database storage engines. MariaDB will have to make some changes to its APIs to be ready for the clustering features of Clustrix. “It’s not going to be a 1-2-3 effort,” he said. “It’s going to be a heavy-duty effort for us to do this right. But everyone on the team wants to do it because it’s good for the company and our customers.
MariaDB did not disclose the price of the acquisition. Since it was founded in 2006, though, the Y Combinator-incubated Clustrix had raised just under $72 million, though. MariaDB has raised just under $100 million so far, so it’s probably a fair guess that Clustrix didn’t necessarily sell for a large multiple of that.
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Lime is pissed at San Francisco for denying it an e-scooter permit, claims ‘unlawful bias’
Lime is waging a war against the San Francisco Municipal Transporation Agency (SFMTA), claiming that the organization acted with “unlawful bias” and “sought to punish Lime” when it chose not to award the e-scooter and dockless bike startup a permit to operate in San Francisco last month.
Lime has sent an appeal to the SFMTA, requesting an “unbiased hearing officer” reevaluate its application to participate in the city’s 12-month pilot program for e-scooter providers. The SFMTA, however, says they are “confident” they picked the right companies in Scoot and Skip.
“After a thorough, fair and transparent review process, we are confident we selected the strongest applicants to participate in the one-year scooter pilot,” a spokesperson for SFMTA said in a statement provided to TechCrunch. “Scoot and Skip demonstrated the highest level of commitment to our city’s values of prioritizing public safety, promoting equity and ensuring accountability. Lime’s appeal will go to an independent hearing officer for further consideration.”
San Francisco’s permit process came as a result of Lime and its competitors, Bird and Spin, deploying their scooters without permission in the city this March. As part of a new city law, which went into effect in June, scooter startups are not able to operate in San Francisco without a permit.
Lyft, Skip, Spin, Lime, Scoot, ofo, Razor, CycleHop, USSCooter and Ridecell all applied for said permit in June.
Lime thinks the selection process was unfair and that because it deployed scooters in the city without asking permission — the Uber model of expansion — SFMTA intentionally rejected its application despite its qualifications.
“The SFMTA ignored the fact that Scoot’s price is twice that of other applicants, including Lime, and that Scoot declined to offer any discounted cash payment option to low-income users, as required by law,” Lime wrote in a statement today. “SFMTA inexplicably avoided inclusion of these factors as evaluation criteria and instead deemed Scoot “satisfactory” because they ‘agreed to comply.’”
When Lime learned of its rejection on Aug. 30, CEO Toby Sun said he was disappointed and planned to appeal the decision.
San Franciscans deserve an equitable and transparent process when it comes to transportation and mobility. Instead, the SFMTA has selected inexperienced scooter operators that plan to learn on the job, at the expense of the public good … The SFMTA’s handling of the dockless bike and scooter share programs has lacked transparency from the beginning. We call on the Mayor’s Office and Board of Supervisors to hold the SFMTA accountable for a flawed permitting process. As a San Francisco-based company, this is where we live and work. We want to serve this community.”
Though Lime wasn’t able to successfully sway San Francisco authorities, it was given permission to operate in Santa Monica last month alongside Bird, Lyft and JUMP Bikes.
E-scooters are expected to return to the streets of San Francisco on Oct. 15.
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Wove raises $9M to help companies form strategic marketing partnerships
After rebranding earlier this year and scrapping pretty much their whole mobile ads business, Wove, formerly known as TapFwd, has a fresh plan to disrupt the marketing industry.
Co-founders Eddie Siegel and Alex Wasserman have built what they call a brand collaboration network, a new way for companies to form marketing partnerships with similar brands. They say sourcing and closing a deal with another company on Wove is as easy as sending a Facebook friend request.
“Marketers don’t want to sell data with each other and they don’t want to share data with each other,” Siegel told TechCrunch. “They want to grow their core business and leverage their data assets without having to share it with another company, and they need a third-party network to form these partnerships.”
With the launch of their latest product comes new money: Wove has raised $9 million in a round led by August Capital, with participation from new investors Origin Ventures, Walmart’s SVP of U.S. e-commerce Anthony Soohoo, Canaan Partners general partner Deepak Kamra and existing investors Partech Partners, Angel Pad and Tekton Ventures. Partech previously led TapFwd’s $3 million seed round.
To develop a marketing partnership with Wove, a company has to sign up and pay an annual fee. Once you have an account, Wove will make recommendations of companies — other Wove users — to work with based on their market and/or customer demographic. When a pair of companies express mutual interest, Wove handles the execution and measures the effectiveness of the partnership with its suite of digital tools built into the platform.
Here’s an example of a hypothetical partnership born out of Wove: A dog-walking startup like Wag logs onto Wove and is matched with Ollie, a dog food startup. The pair agree to set up a short-term promotion, providing discounts to Ollie customers if they set up a Wag account and vice versa. Wove then negotiates the terms of the partnership, develops the promotional materials and ultimately determines how well that partnership bolstered the businesses.
The idea for this marketing matchmaking service came, Siegel says, from TapFwd’s customers.
“We got here because our customers pulled us over here,” Siegel said. “This originally grew as a pretty organic side project and now we are catching up to the customer demand. We have a lot more demand than we can service.”
With the $9 million investment, the San Francisco-based startup, which counts HotelTonight, Turo and Winc as customers, plans to scale its engineering team.
August Capital’s Howard Hartenbaum has joined the startup’s board of directors as part of the round.
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Ghostery revamps its privacy-focused mobile browsers
Ghostery is launching new versions of its browsers for iOS and Android. In fact, Director of Product Jeremy Tillman said this is the first big update to Ghostery’s mobile browsers in several years.
It’s not that mobile wasn’t a priority for the team before this, but Tillman said, “In our previous company, we didn’t have a ton of resources — we always had to choose which thing to work on.” Apparently that changed last year with Ghostery’s acquisition by German browser company Cliqz.
The first big launch after the acquisition was Ghostery 8, the latest version of the team’s privacy-focused extension for desktop browsers. Next up: Bringing those features over to mobile.
Tillman said the goal was to create “a browser that can go toe-to-toe with Chrome” while also incorporating Ghostery’s privacy protection capabilities. Those capabilities include the ability to block different kinds of ad tracking by category (tracking for advertising, adult advertising and site analytics are turned on by default).
There’s also a built-in ad blocker, and Ghost Search, a privacy-focused search engine based on Cliqz technology that does not store any personally identifiable information. (If you’re not satisfied with the Ghost Search results, you can also see results from other search engines.) The presentation is different from a standard search engine, with three “dynamic result cards” that surface content as soon as you start entering search terms. And there’s Ghostery Tab, a home screen that highlights your favorite or most visited sites, as well as the latest news stories.
The Android version includes additional features, including AI-powered anti-tracking and “smart blocking” that’s supposed to improve page performance.
Tillman described the result as “a cleaner, faster, safer mobile browsing experience.” He also said that moving forward, Ghostery will be working to provide “an ecosystem of products” that “protect our users wherever they’re interacting with the Internet.”
The launch comes as the big Internet platforms face growing scrutiny over how they handle user data. Tillman argued that by simply giving consumers a more privacy-friendly alternative, “We’re sort of collectively negotiating a better Internet for them” — and he’s hoping Ghostery can be more involved as publishers try to find alternatives to advertising.
“Our goal isn’t to, say, topple Google and Facebook, but to provide that alternative to those that want it — both for content creators but also for users themselves,” he said.
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Fresh out of Y Combinator, Leena AI scores $2M seed round
Leena AI, a recent Y Combinator graduate focusing on HR chatbots to help employees answer questions like how much vacation time they have left, announced a $2 million seed round today from a variety of investors including Elad Gil and Snapdeal co-founders Kunal Bahl and Rohit Bansal.
Company co-founder and CEO Adit Jain says the seed money is about scaling the company and gaining customers. They hope to have 50 enterprise customers within the next 12-18 months. They currently have 16.
We wrote about the company in June when it was part of the Y Combinator Summer 2018 class. At the time Jain explained that they began in 2015 in India as a company called Chatteron. The original idea was to help others build chatbots, but like many startups, they realized there was a need not being addressed, in this case around HR, and they started Leena AI last year to focus specifically on that.
As they delved deeper into the HR problem, they found most employees had trouble getting answers to basic questions like how much vacation time they had or how to get a new baby on their health insurance. This forced a call to a help desk when the information was available online, but not always easy to find.
Jain pointed out that most HR policies are defined in policy documents, but employees don’t always know where they are. They felt a chatbot would be a good way to solve this problem and save a lot of time searching or calling for answers that should be easily found. What’s more, they learned that the vast majority of questions are fairly common and therefore easier for a system to learn.
Employees can access the Leena chatbot in Slack, Workplace by Facebook, Outlook, Skype for Business, Microsoft Teams and Cisco Spark. They also offer Web and mobile access to their service independent of these other tools.
Photo: Leena AI
What’s more, since most companies use a common set of backend HR systems like those from Oracle, SAP and NetSuite (also owned by Oracle), they have been able to build a set of standard integrators that are available out of the box with their solution.
The customer provides Leena with a handbook or a set of policy documents and they put their machine learning to work on that. Jain says, armed with this information, they can convert these documents into a structured set of questions and answers and feed that to the chatbot. They apply Natural Language Processing (NLP) to understand the question being asked and provide the correct answer.
They see room to move beyond HR and expand into other departments such as IT, finance and vendor procurement that could also take advantage of bots to answer a set of common questions. For now, as a recent YC graduate, they have their first bit of significant funding and they will concentrate on building HR chatbots and see where that takes them.
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Committed to privacy, Snips founder wants to take on Alexa and Google, with blockchain
Earlier this year we saw the headlines of how the users of popular voice assistants like Alexa and Siri and continue to face issues when their private data is compromised, or even sent to random people. In May it was reported that Amazon’s Alexa recorded a private conversation and sent it to a random contact. Amazon insists its Echo devices aren’t always recording, but it did confirm the audio was sent.
The story could be a harbinger of things to come when voice becomes more and more ubiquitous. After all, Amazon announced the launch of Alexa for Hospitality, its Alexa system for hotels, in June. News stories like this simply reinforce the idea that voice control is seeping into our daily lives.
The French startup Snips thinks it might have an answer to the issue of security and data privacy. Its built its software to run 100% on-device, independently from the cloud. As a result, user data is processed on the device itself, acting as a potentially stronger guarantor of privacy. Unlike centralized assistants like Alexa and Google, Snips knows nothing about its users.
Its approach is convincing investors. To date, Snips has raised €22 million in funding from investors like Korelya Capital, MAIF Avenir, BPI France and Eniac Ventures. Created in 2013 by 3 PhDs, and now employing more than 60 people in Paris and New York, Snips offers its voice assistant technology as a white-labelled solution for enterprise device manufacturers.
It’s tested its theories about voice by releasing the result of a consumer poll. The survey of 410 people found that 66% of respondents said they would be apprehensive of using a voice assistant in a hotel room, because of concerns over privacy, 90% said they would like to control the ways corporations use their data, even if it meant sacrificing convenience.
“Сonsumers are increasingly aware of the privacy concerns with voice assistants that rely on cloud storage — and that these concerns will actually impact their usage,” says Dr Rand Hindi, co-founder and CEO at Snips. “However, emerging technologies like blockchain are helping us to create safer and fairer alternatives for voice assistants.”
Indeed, blockchain is very much part of Snip’s future. As Hindi told TechCrunch in May, the company will release a new set of consumer devices independent of its enterprise business. The idea is to create a consumer business that will prompt further enterprise development. At the same time, they will issue a cryptographic token via an ICO to incentivize developers to improve the Snips platform, as an alternative to using data from consumers. The theory goes that this will put it at odds with the approach used by Google and Amazon, who are constantly criticised for invading our private lives merely to improve their platforms.
As a result Hindi believes that as voice-controlled devices become an increasingly common sight in public spaces, there could be a significant shift in public opinion about how their privacy is being protected.
In an interview conducted last month with TechCrunch, Hindi told me the company’s plans for its new consumer product are well advanced, and will be designed from the beginning to be improved over time using a combination of decentralized machine learning and cryptography.
By using blockchain technology to share data, they will be able to train the network “without ever anybody sending unencrypted data anywhere,” he told me.
And ‘training the network” is where it gets interesting. By issuing a cryptographic token for developers to use, Hindi says they will incentivize devs to work on their platform and process data in a decentralized fashion. They are starting from a good place. He claims they already have 14,000 developers on the platform who will be further incentivized by a token economy.
“Otherwise people have no incentive to process that data in a decentralized fashion, right?” he says.
“We got into blockchain because we’re trying to find a way to get people to participate in decentralized machine learning. We’ve been wanting to get into consumer [devices] for a couple of years but didn’t really figure out the end goal because we had always had this missing element which was: how do you keep making it better over time.”
“This is the main argument for Google and Amazon to pretend that you need to send your data to them, to make the service better. If we can fix this [by using blockchain] then we can offer a real alternative to Alexa that guarantees Privacy by Design,” he says.
“We now have over 14000 developers building for us and that’s really completely organic growth, zero marketing, purely word of mouth, which is really nice because it shows that there’s a very big demand for decentralized voice assistance, effectively.”
It could be a high-risk strategy. Launching a voice-controlled device is one thing. Layering it with applications produced by developed supposedly incentivized by tokens, especially when crypto prices have crashed, is quite another.
It does definitely feel like a moonshot idea, however, and we’ll really only know if Snips can live up to such lofty ideals after the launch.
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Inside the pay-for-post ICO industry
In a world where nothing can be trusted and fake news abounds, ICO and crypto teams are further muddying the waters by trying – and often failing – to pay for posts. While bribes for blogs is nothing new, sadly the current crop of ICO creators and crypto projects are particularly interested in scaling fast and many ICO CEOs are far happier with scammy multi-level marketing tricks than real media relations.
The worst part of this spammy, scammy ecosystem is the service providers. A new group of media organizations are appearing where pay-to-post is the norm rather than the rare exception. I’ve been looking at these groups for a while now and recently found a few egregious examples.
But first some background.
Oh yeah, Mr. Smart Guy? How do I get press?
Say you’re trying to publicize a startup. You’ve emailed all the big names in the industry and the emails have gone unanswered. Your product is about to flounder on the market without users and you can’t get any because, in perfect chicken-or-egg fashion, you can’t get funding without users and you can’t get users without funding. So isn’t it a good idea to pay a few dollars for a little press?
No.
And isn’t most PR just pay-for-post anyway?
No.
PR people are consummate networkers and are paid to reach out to media on your behalf and their particular set of skills, honed over long careers, are dedicated to breaking down the forcefield between the journalist and the outside world. They are your surrogate hustlers, dedicated to getting you more exposure. A good PR person is worth their weight in gold. They can call up a popular journalist and make a simple pitch: “This cool new thing is happening. Can I put you in touch?”
If a journalist’s mission is to afflict the comfortable and comfort the afflicted, a good PR person makes the comfortable look slightly afflicted in order to give the journalist a better story. Also, like velociraptors, they are tenacious and will follow up multiple times on your behalf.
A bad PR person, on the other hand, will cold-call hundreds of journalists and read a script that is half the length of Moby Dick. They produce little more than spam and their efforts begin and end with pressing the “Send” button. It’s also interesting to note that many bad PR people, of late, have found new life as ICO specialists.
Now meet the pay-for-post hucksters. As I wrote before, there is now a subset of the PR world that offers to get your press release or story on the top of various websites for the low, low price of between $500 and $13,000. For example, one set of hucksters created a small business selling posts on Harvard.edu by creating garbage WordPress blogs and posting press releases to increase SEO coverage. Further, I received a document that outlined the prices for placement in various blogs including this one. While it is impossible to buy a post on TechCrunch this way, it doesn’t stop many from trying.
What’s the difference between that price list and the job a PR person will do for you? The difference is trust. A pay-for-post huckster is dependent on convincing poorly paid freelance writers to add links and other dross to their posts in order to get a “placement.” I get requests like this almost every day and almost all the journalists I talked to reported the same.
Some entrepreneurs are savvy enough to avoid these scams. Even more aren’t.
“I’ve never paid since I think it’s almost always a waste of money but I’ve been offered this type of coverage many times,” said Rick Ramos, of HealthJoy.com. “The last offer was for Kathy Ireland’s Worldwide Business… A TV show that I’ve never heard of in my life. I’ve also been approached by niche publications like InsuranceOutlook and HealthCareTechOutlook that want $3,000 for a ‘reprint branding package.’ A quick Alexa.com search shows their rank as 1,725,207 and 1,054,501 globally. I think I get pitched at least every six months for one of these types of packages.
Unfortunately, many of these organizations hide their request for payment until the last minute. That said, how do you know when it’s someone selling pay-for-play vs. a real editor? It’s usually obvious.
“It’s usually pretty easy to sniff out based on their email blast. It’s pretty untargeted with no reference to what your company does or how it related to a story. Some people are up front about the payment but others want a ’15 min call to discuss.’ A quick LinkedIn search always shows them as a sales person versus a reporter or editor,” said Ramos.
It’s getting worse
This is a document I received from a company attempting an ICO. This sort of menu was quite uncommon until fairly recently when the “on-demand” economy melded with PR scammers. The completeness of the document is unique – you could feasibly plan your own PR efforts just by reaching out to journalists who work at all of these places. But you’ll also note that each spot has its own price, often in the low hundreds of dollars, which means that those spots are mostly pay-for-play anyway.
ICOLists by on Scribd
No PR company can promise coverage. In fact, many pay-for-play folks mention this in their communications, hiding it in plain sight. This snippet of text appeared in a contract for work from one of the pay-for-play providers. In short, you’re paying for something they cannot guarantee to get. Interestingly, the PR company below calls their product an IO – an insertion order – which is language used in ad sales. Further, they take great pains in explaining that it is almost impossible to achieve what they promise.
None of the pay-for-post folks I mentioned here would respond to my requests for comment.
Counter-point: Journalists are also at fault
Journalists should never expect money for coverage.
Yet many do.
“Lately I have worked on a number of blockchain technology pieces and I have encountered a wide variety of these asks,” said Brittany Whitmore, CEO at Exvera Communications. “A lot of the new, smaller blockchain-focused outlets seem to do a lot of pay-to-play, likely trying to capitalize on the ICO gold rush. The strangest request that I received was that the outlet would do a an article about the news for free but only if we paid them over $1,000 to promote the article with ads. I did not proceed.”
In one very detailed article on The Outline, Jon Christian explored this world and found that many writers received small sums for a single brand mention in a story, a sort of SEO flogging that rarely helps. He wrote:
An unpaid contributor to the Huffington Post, also speaking on condition of anonymity because, in his words, “I would be pretty fucked if my name got out there,” said that he has included sponsored references to brands in his articles for years, in articles on the Huffington Post and other sites, on behalf of six separate agencies. Some agencies pay him directly, he said, in amounts that can be as small as $50 or $175, but others pay him through an employee’s personal PayPal account in order to obfuscate the source of the funds. In a statement, Huffington Post said “Using the HuffPost Contributors Network to self-publish paid content violates our terms of use. Anyone we discover to be engaging in such abuse has their post removed from the site and is banned from future publication.”
The Huffington Post writer also described specific brands he’d written about on behalf of one of the agencies, which ranged from a popular ride-hailing app, to a publicly-traded site for booking flights and hotels, to a large American cell phone service provider.
“This is a classic example of payola,” he said of the brand mentions, invoking a term that’s been used to describe radio DJs who accept payments from record companies in order to play certain artists on the air.
Further, many influencers – folks who sell their Internet fame to the highest bidder – masquerade as journalists, asking for outrageous sums to flog an ICO on their YouTube channel or Instagram page. Pay-for-play services can also put out organic content like this in hopes of appearing in the news.
The rule of thumb? Paid posts and native advertising are not journalism. Ultimately, journalists who charge for coverage are marketers. No one at any reputable news organization will ask for cash but, sadly, there are a number of disreputable news organizations making the rounds.
ICO spamming/Don’t do it
All this still doesn’t answer the question: Should you pay-to-post?
“The short answer is no,” said Kevin Bourke of BourkePR. “I get asked all the time, and in fact, turned down another request just today. And I advise my clients to decline these offers as well.”
Pay-for-post disrupts journalism in a way that should be familiar and desirable to any modern-day entrepreneur. Middlemen are being knocked out everywhere and brands are approaching consumers from every angle including native ads in Instagram and Twitter. But the value of coverage – real coverage – from a journalists perspective is the opportunity to explain complex ideas to a ready audience. While posting a picture of a blockchain on Facebook and hoping for clicks is one strategy, explaining your views, opinions, and insights is far more important even if you approach it from a mercenary position.
“When you start paying for placement, you remove objectivity and credibility, and in my opinion, this is the reason you look for coverage of your company/products in the first place. That’s what influences readers/viewers. But I understand the temptation for startups. You come to believe that ‘all visibility is good visibility.’ I just can’t agree with that,” said Bourke. “I see the trend toward paid placements (now called sponsored content), paid awards and I can’t stand it – especially with the trade show awards in high tech. They’ve completely devalued the Best of Show awards in so many cases. Typically, only the big companies with budgets can afford them, so many of the smaller guys with no money but amazing products get left out. I understand that the publishing industry needs to figure out new revenue streams – these are very difficult times for them. But they need to figure out smarter business models and maintain the integrity of editorialized content, built on the opinions and perspectives of journalists and influencers.”
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Rent the Runway opens physical store in San Francisco
Rent the Runway, the fashion startup that began as a rental service for special occasions and has since evolved into a service for people also looking to spice up their everyday wear, just opened up its fifth physical, standalone location. The new location, in downtown San Francisco, enables Rent the Runway members to try on clothes, rent and return them.
Rent the Runway’s launch of a standalone brick-and-mortar location in San Francisco comes after it first opened up a location inside Neiman Marcus. With a standalone location, the company is able to offer longer hours for its members. Instead of opening at 10 a.m. and closing at 7 p.m., Rent the Runway can now stay open from 9 a.m. – 8 p.m. Monday through Friday. It also, of course, has weekend hours.
Thanks to some technology Rent the Runway developed within the last year, it has essentially “legalized shoplifting” for its members, Rent the Runway COO Maureen Sullivan told me yesterday ahead of the store’s launch. Toward the front of the store, there’s a self-return process that enables anyone to quickly return their items. A little farther back in the store, there’s a handful of self-checkout kiosks that let members quickly scan their items and leave.
Photo by Miha Matei Photography
Since its launch about nine years ago, Rent the Runway has launched two additional product offerings. In addition to its standard Reserve product, a one-time rental, Rent the Runway now offers two subscription products. The first is called Unlimited, which lets members rent four items at a time on a constant rotation (meaning you can swap them out as much as you want) for $159 a month.
The second is called Update, which lets you rent just four items for the whole month for $89 per month. In the event someone really likes what they’ve rented, they always have the option to purchase the item at anywhere from 10 percent to 75 percent off. Today, the subscription products make up 50 percent of Rent the Runway’s revenue, with San Francisco as the third largest subscription market.
Photo by Miha Matei Photography
In the nine years or so Rent the Runway has been around, a number of other services have cropped up around fashion. Stitch Fix, which went public last November, and Trunk Club by Nordstrom are two of the big ones. But what differentiates Rent the Runway from the likes of Stitch Fix is that, “they’re trying to get you to buy stuff,” Sullivan said. “You’re still buying things that accumulate in your closet.”
The vision with Rent the runway is to get to the point where 50 percent of your closet is rented, and therefore less cluttered. Rent the Runway, for example, has some customers who wear rented clothes 120 days out of the year.
Rent the Runway currently partners with over 500 brands, and operates as a new type of distribution channel for them. What Rent the Runway offers for brands is marketing and discovery, and customer data.
Down the road, Rent the Runway does envision getting into men’s clothing Sullivan said, but right now, there’s “unprecedented growth” in women’s clothing, so that’s where the focus will be for now.
Back in August, Rent the Runway partnered with Temasek for a $200 million credit facility. Before that deal, Rent the Runway had raised more than $200 million from traditional investors like KPCBC, Highland Capital, Bain Capital, TCV and others.
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Spire Health Tags are now on Apple’s shelves
Spire’s Health Tags, the dark and tiny devices you stick on your clothes to gather all sorts of health data from your steps, heartbeat and stress levels is now available at your local Apple Store.
The company started out with a breath tracking device to detect when you are feeling tense and help calm you down. But four years in and its now all about the wearable “tags” you stick on items of clothing like your pants or sports bra.
Yes, yes, there are lots of gadgets out there to gather similar information — the Apple Watch will now even detect if you have a fall or if something is wrong with your heart — but the Spire health tag is nothing like a Fitbit or Apple Watch, according to the company. For one, there’s zero need to charge the device. One tag’s battery will last a year and a half before dying out. They’re also machine washable. You just pick a few outfits and stick a tag on each of them.
Of course a few other startups out there are working on making smart, washable, data-gathering clothes. Enflux makes the clothing and then sews in the motion sensor to tell you if you are lifting correctly. Vitali is a “smart” bra with a built-in sensor to detect stress. Then there’s OmSignal, which makes body-hugging workout clothes that gather “medical-grade biometric data to achieve optimal health.” But these tiny health tags are different in that they allow you to choose the clothes you want to adhere the monitor to.
Like Spire’s first product, the Stone, which earned more than $8 million in sales, according to the company, the tags will also pick up on times of stress and help calm you down through a series of breaths and focus on the app.
“Continuous health data will revolutionize health and wellness globally, but early incarnations have been hampered by poor user experiences and a focus on the hardware over the outcomes that the hardware can create,” Spire’s founder Jonathan Palley said. “By making the device ‘disappear’, we believe Health Tag is the first product to unlock the potential.”
Spire’s Health Tags will be sold in Apple Stores as a three-pack for $130, six-pack for $230 and an eight-pack for $300, with additional pack sizes available on the company’s website.
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The Gap Table: Women own just 9% of startup equity
Even bigger than the salary gap that sees women earn $.82 on the dollar is the equity gap. A new study from Carta and the ex-Twitter female investor group #Angels reveals that women make up 35 percent of startup equity-holding employees, yet own just 20 percent of the equity. That means they own just $0.47 for every $1 that men own. Even worse, women account for 13 percent of startup founders but just 6 percent of founder equity — or merely $0.39 on the dollar.
Combined, that means only 9 percent of founder and employee startup equity is owned by women.
“This is not just about wealth” says #Angels’ Chloe Sladden. “Wealth from successful exits goes on to shape the entire industry. It’s about who has power and who gets to decide what gets funded.” #Angels’ Jessica Verrilli notes that “Having this data is going to be a watershed moment and catalyze more urgency to address this underrepresentation.”
#Angels’ Chloe Sladden
The study by cap table management tool Carta (formerly eShares) looked at a subset of its privately held company customers including roughly 180,000 employees, 15,000 founders, and 6,000 companies encompassing $45 billion in equity value.
Amongst the hypothesized causes of the gap are that female-led startups get valued lower and diluted more, there’s less total capital allocated to women due to investor and industry bias, the underrepresentation of women as investors, challenges facing women during negotiations, and that they often team-up with more co-founders that have to split the equity pool.
#Angels’ Jana Messerschmidt explains that the gap table spotlights how women aren’t being hired for early engineering and leadership positions. These roles often get the lion’s share of equity, and when women are hired for sales, marketing, and HR jobs, “those folks are getting less equity because they are joining later and we have a hypothesis of how those roles are valued differently.” Sladden reminds founders to focus on diversity from day one. “Don’t push this off as something you’ll fix down the road as you’re facing all the other challenges.”
Once a successful startup gets acquired or IPOs and paper money turns into cash, tech workers often reinvest their winnings into more startups as angels, fund LPs, or by starting their own venture firm. If only men are getting enough equity to make those downstream investments, their biases could further unbalance the gender breakdown of the tech industry. The #Angels say they’ve found this translates into fewer fundraising term sheets and bargaining power for female founders when they come to the Sand Hill Road boy’s club for venture capital.
Beyond more diverse hiring, the #Angels believe it’s critical that the industry demystify equity so more women know how to exercise stock options and score tax advantages for maximum gain. “You shouldn’t need to have an MBA to know the importance of equity and how to negotiate for it” says Sladden. Better financing avenues for those women who need up-front capital to exercise their stock options could also ensure it’s not just those who already have money who can make money through equity.
Sladden concludes, “We hope this is going to start a movement. We hope that CEOs will start to measure it and talk about it.”
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