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AdRoll Group announced today that it has acquired Growlabs, a two-year-old startup with business-to-business sales tools and data.
While AdRoll is best known for its retargeting technology for consumer advertising, it’s been building out a suite of B2B marketing technology under its RollWorks business unit, which launched earlier this year.
The company says that by marrying its artificial intelligence technology with Growlabs’ database of 12 million companies and 320 million business identities, as well as the startup’s lead generation and sales automation tools, it can help customers run multi-channel campaigns with messages that are automatically sequenced to the sales stage.
Asked why Growlabs was an appealing acquisition target, CEO Toby Gabriner (who joined AdRoll last year) told me via email that both quantity and quality of data is crucial for building an account-based marketing program.
“Growlabs has not only built one of the largest B2B data-sets, but more importantly they have developed a number of industry leading techniques to ensure that the data is accurate,” Gabriner said. “With the combination of the Growlabs and AdRoll Group identity graphs, our RollWorks division will provide our customers access to one of the largest independent B2B identity graphs in the world.”
The financial terms of the acquisition were not disclosed, but Gabriner said the entire 18-person Growlabs team will be joining AdRoll.
“Our mission has always been to help marketers grow fast — a mission we share with AdRoll Group,” said Growlabs CEO Ben Raffi in the acquisition announcement. “Together, we’ll accelerate marketers’ ability to drive revenue.”
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Fifteen startups spent the day presenting onstage in São Paulo, Brazil. For the finalists, that meant presenting twice — once in the initial rounds, then again for our finalist judges.
This was all part of Startup Battlefield Latin America, an event that we put on in partnership with Facebook’s FB Start program. After a full day of pitches and panels, the judges have chosen a winner, who will receive $25,000 (equity free) and a trip for two to TechCrunch Disrupt San Francisco 2019.
Check back on TechCrunch tomorrow to watch the full videos of the presentation. In the meantime, our winner (all descriptions provided by the companies):
Olho do Dono offers software that uses a portable 3D camera to estimate cattle weight, allowing cattle owners to monitor livestock weight evolution in a frequent and stress-free manner.
And our runner up:
Unima developed a fast and low-cost diagnostic and disease surveillance technology that allows anyone, even people with no technical training, to diagnose a disease at the point of care, without using lab equipment, with results in 15 minutes and at $1 per test.
And our finalists:
1Doc3 has developed a platform that allows users to ask healthcare questions to doctors anonymously, and for free.
Agilis is an online asset-backed lending platform, based in Argentina. Agilis monetizes customer assets to empower them with simple and fast access to convenient financing.
Cuenca offers a no fee, fast response banking service.
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Datacoral aims to make it easier for enterprises to build data products by abstracting away all of the complex infrastructure to organize and process data. The company today announced that it has raised a $10 million Series A financing round led by Madrona Venture Group, with participation from Social Capital, which also led its $4 million seed round in 2017.
Datacoral CEO Raghu Murthy tells me that the company plans to use the new funding to grow its business team in order to be able to reach more potential customers and to expand its engineering team.
The promise of Datacoral is to offer enterprises an end-to-end data infrastructure that will allow businesses and their data scientists to focus on generating insights over having to manage and integrate their data sources. Because nobody wants to move large amounts of data between clouds — and take the performance hit that comes with that — Datacoral sits right inside a company’s AWS systems. It’s still a fully managed service, though, but the data is encrypted and never leaves a customer’s virtual private cloud.
“As companies look to their data to deliver value – data practitioners are finding that configuring and managing their own data infrastructure is a time-consuming job that is expensive and fraught with errors,” said Murthy. “We have built a platform that easily and automatically brings together data from different applications and databases, organizes that data in any query engine and acts on insights that are critical to running their business. A crucial component is that it works securely and privately within the customer’s cloud, instead of us ingesting data from their systems.”
Murthy was an early engineer at Facebook and part of the team that was in charge of scaling that company’s data infrastructure and ran a part of the engineering team at Bebop, Diane Greene’s startup that was later acquired by Google.
To scale Datacoral, the team is betting on a serverless platform itself. It’s making extensive use of AWS Lambda and other PaaS solutions on Amazon’s cloud computing platform. That doesn’t mean Datacoral plans to only support AWS, though. Murthy tells me that Azure support is next. “We plan to work across all of the top cloud providers by leveraging their unique services and provide a consistent ‘data-centric interface’ to our customers — essentially be ‘cloud best’ instead of ‘cloud agnostic.’”
Current Datacoral users include Greenhouse, Front, Ezetap, Swing Education, mPharma and Mason Finance.
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Obtaining a banking license and then launching an actual new retail bank requires capital. A lot of capital. Enter Zopa, the U.K. peer-to-peer lending company that wants to become a bank, which today is announcing that it has closed £60 million in further funding. Only £16 million is actually new new money, having already disclosed £44 million in August, so this is effectively an extension of that earlier fund-raise.
The purpose remains the same, however: Zopa says it will use the latest round of investment toward the capital needs for its yet-to-launch “next generation bank.” The company began applying for a bank license with the U.K. regulators in 2016. The new funding also comes off the back of what the fintech claims is its sustainable and profitable peer-to-peer business, having achieved full-year profitability in 2017 for the first time since 2012.
An early mover in the space — launching all the way back in 2005 — Zopa says it has served nearly half a million customers, either through loans or investing in peer-to-peer loans. It has lent more than £3.7 billion in unsecured personal loans to customers in the U.K.
The next phase of Zopa is all about becoming a new digital bank, alongside its peer-to-peer business, in order to be able to offer “a unique and broader set of products to customers.”
“Our bank will allow us to give more people a better experience with their finances by introducing more simple, fair products — like savings accounts and credit cards,” a company spokesperson tells me.
At launch this will include offering FSCS-protected savings accounts, and P2P investments (including IFISAs for investors), and personal loans, car finance and credit cards for people looking to borrow.
“Our money management app will offer our customers a more personalised approach to managing their money,” adds the spokesperson.
Cue Jaidev Janardana, Zopa CEO (pictured above): “This new funding takes us a step closer to realising our vision of being the best place for money in the U.K. Having served half a million customers to date, Zopa is set to redefine the finance industry once again through our next generation bank to meet a broader set of U.K. customers’ financial needs.”
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Chris Hays and Mark Jeffrey wanted to create a way for everyone to be able to tell their loved ones if they were in trouble. Their first product, Guardian Circle, did just that, netting a mention a few years ago. Now the same team is truly decentralizing alerts with a new token called, obviously, Guardium.
The plan is to create an ad hoc network of helpers and first responders. “Guardium and Guardian Circle together open the emergency response grid to vetted citizens, private response and compatible devices for the very first time,” write the founders. “Providing an economic framework on our global distributed emergency response network; Guardium brings first responders to the 4 billion people on the planet without government-sponsored emergency response.”
Because the product already works, the team is taking on the token sale as a new challenge.
“We’re serial entrepreneurs — both of us have been venture-backed in the past by names like SoftBank and Intel, and we’ve been senior execs in companies backed by Sequoia and Elon Musk. Transitioning to the token sale-backed universe has been an interesting study in contrasts,” said Hays. “There are a number of ‘panic button apps’ — but without exception, all of them have forgotten ‘the second half of the problem’ — organizing the response. Getting people who do not know one another into instant communication and location sharing during an emergency — the importance of that cannot be overstated.”
The founders found that their idea wasn’t fundable in the valley. After all, what VC wants to help people when they can invest in Snapchat? Instead, Hays and Jeffrey are aiming bigger.
“We’re rebooting the world’s safety grid,” said Hays. “We’re creating a new global public utility. And we want it to service everyone, everywhere on earth. Although it is a very big vision, and it is a capitalist, multibillion dollar ecosystem that we’re chasing — it’s still a very different vision, and not the one venture capitalists are looking for.”
The token works to create a flash mob of help. Guard tokens pay first responders and dispatchers and “cities, campuses, and resorts stake $GUARD to access Alerts created within their geofenced borders,” allowing local folks to help immediately. They’ve sold half of their hard cap of $10 million thus far.
While tokens are always an iffy investment, this team has produced product and, more important, it’s clear they’ll never raise venture. A token, no matter how it’s used in the future, seems like a solid solution.
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We are experimenting with new content forms at TechCrunch. This is a rough draft of something new — provide your feedback directly to the authors: Danny at danny@techcrunch.com or Arman at Arman.Tabatabai@techcrunch.com if you like or hate something here.
Ignoring the midterm hysteria, we continue our obsession with SoftBank today by looking at the group’s IPO of its telecom unit. But first, some thoughts about Form Ds.
Recently, I was looking up the investment history of Patreon (Note: I was an investor in the company through my previous venture firm CRV). I did what I normally do: I went straight to the SEC’s EDGAR system and started searching for the company and its filings. And came up with nothing. Full-text search, office address searches and founder name searches — nothing was returned.
And yet, the company has publicly raised more than $100 million in venture capital according to Crunchbase, and to my knowledge, is not incorporated outside of the United States.
There should be a whole spate of filings, and yet none exist. What’s up with that?
After some investigation, my working hypothesis is that startups are (increasingly?) not filing disclosures with the SEC as a specific strategy to avoid scrutiny.
To take a step back, when companies take money from investors, they sell those investors securities. Under American laws, all securities need to be registered with the Securities and Exchange Commission using pre-defined templates (such as an S-1 registration form) to ensure that all investors know exactly what they are buying.
However, registration is expensive and time-consuming, and so U.S. law also provides a set of exemptions from registration for companies where that process is impractical. Startups take advantage of these exemptions and stay private, until they eventually want to become public through a registration with the SEC.
One mandated component of taking advantage of these registration exemptions is that the startup needs to file a Form D with the SEC. The Form D is free to file and relatively simple, requiring basic information such as the amount of capital fundraised and who the investors were in the round. It’s required to be filed 15 days after the first sale of securities, and, conveniently, the form preempts most state securities laws so that startups don’t have to file in state jurisdictions.
There are theoretically large penalties for failing to file — a company could open itself to investor lawsuits, and there are various financial felonies available that could be applied, as well.
But that’s legal theory, and the practicalities are that almost nothing bad happens to startups that fail to file a Form D. American courts, along with the SEC, have upheld that a startup does not lose its covered security exemption by failing to file the form. The only additional requirement is generally to file state security forms in lieu of the federal form.
A bigger question is why go through this when filing is easy and free? The obvious answer is that startups don’t want to put their round’s information out in the public eye where the good people at TechCrunch will see it and report on it. Of course, the whole point of Form D disclosure is to provide the public a modicum of information about what is happening in the economy.
But actually, the motivations go far beyond that. One reader, Paul David Shrader, saw our note yesterday that we were investigating Form Ds and offered this list of reasons on why companies in general (and to be clear, not specific to any company he has advised) choose to forgo filing:
As for the “why,” there are a few reasons why management, the board of directors, or even investors may be sensitive to fundraising disclosures:
1. The company doesn’t want the increased scrutiny internally that comes along with a new funding round. This can come from employees demanding different levels of compensation.
2. The company doesn’t want increased regulatory scrutiny. Many startups operate in regulatory gray areas, and increased attention from regulators before they are ready can be a Bad Thing.
3. The company has security concerns. For startups that operate in certain environments internationally, raising a monster round can place a target on the backs of its employees. This has been an issue in Latin America from time to time.
4. The company has competitive concerns. Raising a big round may attract new entrants to the market or heighten attention from existing competitors before a startup has solidified its position in the market.
5. Investors don’t want disclosure. Some investors want to disclose new investments on their own timeframe, and they make this a condition of their investment. Publicly-traded investors or sovereign wealth funds may only want to disclose at the time of their quarterly reports.
6. Flat rounds or down rounds can suck away any positive momentum. When founders are trying to convince customers and employees to join the rocket ship that is their company, a flatlining fundraise can look like… well, a flatlining company.
7. The round may not be closed yet. Companies sometimes have optimistic goals about the size of a round (“We’re raising $4 million!”), but only have a smaller amount committed at the outset of the round. Sometimes a single round can take 18+ months to close, even though a sizable (or not so sizable) percentage closed at the outset.
Some of these are obvious, but others, such as internal compensation concerns or international security concerns, were more surprising to me. Thanks Paul David for the thoughts.
Now, I said at the outset that my hypothesis is that startups are increasingly foregoing Form D disclosure. Arman and I are still doing work on this (the SEC has some data sets), but to be frank, it is very hard to operationalize and prove. Form D filings are up or steady, which makes sense given that the number of startups in areas like San Francisco have skyrocketed over the past decade. We are trying to prove something that doesn’t exist, and Karl Popper has helpfully explained that that is impossible.
Nonetheless, we are still interested in whether the legal norms have shifted here, and will hopefully report back on this again. If you are a startup attorney with an opinion here, please email Danny@techcrunch.com or Arman.tabatabai@techcrunch.com with your thoughts.
Photo by Alessandro Di Ciommo/NurPhoto via Getty Images
Talking about filings, one of the most complicated filings in the world is underway. While we were digging into SoftBank’s financing strategies yesterday, all the activity around the looming IPO of its telco business caught our attention.
As we analyzed yesterday, though SoftBank’s debt balance continues to balloon, the company’s balance sheet has rarely prevented it from pursuing investments in the past.
SoftBank continues to dole out multi-billion-dollar checks with stunning regularity, having invested around one-third of its $90+ billion Vision Fund. And we know SoftBank has no intention of slowing its torrid pace, with chairman and CEO Masayoshi Son previously stating he plans to raise $100 billion funds that would spend around $50 billion annually, every two or three years.
One way SoftBank is looking to access additional funding to pour into the next batch of unicorns is by taking a portion of its Japanese mobile business public. For some context, SoftBank is generally considered to be the third largest telco in Japan behind NTT DoCoMo and KDDI.
Even though initial estimates expect SoftBank to only sell around 30-40 percent of the company’s shares, the offering is widely expected to be one of the largest listings ever at potentially more than $25 billion, which would value the overall business at $90 billion on the high end. Reuters recently reported via a Japanese news service that the Tokyo Stock Exchange is expected to give SoftBank approval to list shares next Monday, with a likely listing date of December 19th.
But the progression of the IPO has been oddly complex and unique from the beginning.
First, there was an issue with a set of bonds SoftBank had issued in 2013, which were guaranteed by the telecom business and had covenants requiring that the company hold investment-grade credit ratings before pursuing a sale of any sort. However, SoftBank’s bonds hold junk status from major credit ratings agencies. To fix that roadblock, SoftBank issued a new set of bonds with better terms to buy back the bonds with the prohibitive covenants, undercutting and aggravating some investors of the initial bonds.
Then, it was reported that while lining up the underwriting banks for the IPO, SoftBank reportedly asked banks to commit to loans to the Vision Fund that total around $9 billion, a claim SoftBank has not commented on. As reported by Bloomberg:
The IPO’s top underwriters, which include Nomura Holdings Inc. and Goldman Sachs Group Inc., have given non-binding assurances while they finalize terms of the loan to the Vision Fund, the people said. Stakes in around five of the investment fund’s holdings will be used as collateral, according to the people, who asked not to be identified because the information is private.
Deutsche Bank AG, Mizuho Financial Group Inc. and Sumitomo Mitsui Financial Group Inc. were also among banks chosen to lead SoftBank’s wireless unit IPO, Bloomberg News reported last week. Details of the loan are still being worked out, and terms could change, the people said. Meanwhile, Deutsche Bank and Goldman Sachs committed about $1 billion each, they said.
While the fund’s holdings (perhaps Uber or WeWork or others) would be set as collateral, Bloomberg also reported in the same article that the loans were non-recourse, meaning that if for some reason SoftBank were unable to repay the loan, the lenders would have no claim to any assets outside of the company stakes set as collateral. The loan terms become more concerning with the Vision Fund since it invests in many unlisted and, in many cases, unprofitable companies. As we noted yesterday, at least one potential lender, Bank of America, decided not to participate due to concerns that the terms were too risky.
Such sausage-making isn’t usually visible to the public, which would seem to indicate that at least some of the banks are grousing to reporters about terms they find egregious. As always, feel free to grouse to us as well.
What we are reading (or at least, trying to read)
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Tiny houses are all the rage, but once you put more than a few people in one you have a problem: Where can you go from there?
Nowhere. Exactly.
What you do is, if you need that extra push over the cliff, you know what you do? Talk to Brian Gaudio. Gaudio is the founder of Module Housing, an incremental-building startup from Pittsburgh. Gaudio, formerly of Walt Disney Imagineering, has an architecture background and saw firsthand the need for incremental housing in his work in Biloxi and Latin America. His idea is simple: create a little house that grows with you over time, allowing a single room to turn into a mansion with a few turns of a wrench.
“We think of the home as a recurring revenue stream — buy a starter home today, purchase additions and upgrades in the future. All our homes are designed to change over time — as a homebuyer’s family grows, income grows or needs change,” he said. “We are capital-light compared to other prefab startups in that we don’t own the manufacturing facilities where our homes are built. We leverage existing network of high-performance prefab manufacturers on the East Coast.”
The service does it all: They offer multiple-room dwellings and work with you to order the modules, find land that lets you add on over time and assemble the houses. Like the Craftsman houses of old, you have a few basic styles, but in this case you can buy a one-bedroom Nook house for $212,000 and then add on over time instead of buying a house with seven rooms and realizing you only needed two.
Additional costs include building a foundation and land preparation. It’s also dead easy to add onto your house when you’re ready, said Gaudio, thanks to work they’ve done in modularizing the houses.
“We have patents pending on a removable roof and wall system that simplifies the addition process when a customer is ready to add on,” he said.
The company has raised $1.2 million so far and they have prototype houses in Pittsburgh. They already have orders and they’ve created a Tesla-like reservation system for the folks who want to try out their product.
“I moved back to Pittsburgh to start Module with the goal of making good design accessible to everyone,” he said. “Affordable housing is one of the most critical issues our country faces today. Module is a vehicle to promote responsible, equitable development in cities. We are reimagining housing to be more sustainable, adaptable and better designed.”
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Brooklinen, the direct-to-consumer bed linens brand, has today announced the opening of a four-month pop-up shop in NYC.
The company has been around for four years thus far, and recently hit $100 million in revenue after raising just $10 million in funding.
Part of the company’s success comes down to its attention to detail. The process of shopping for sheets is often difficult for new adults who don’t understand how to weigh quality and price, and usually don’t get much help in stores like Bed Bath & Beyond.
Brooklinen isn’t necessarily inexpensive — 270-thread-count sheets start at $129 for a queen, and 480-thread-count sheets start at $149 for a queen — but the process of purchasing quality sheets is leaps and bounds more convenient. Brooklinen handles fulfillment, including the packaging, and has invested in customer service to ensure that there are no hiccups from the point of purchase to the point of making the bed.
Moreover, Brooklinen has designed many of their sheets to easily mix and match with other sets, creating an environment that begs for repeat purchases.
That said, there are still customers who either need the instant gratification of a purchase or to touch and feel the product before converting. Which is why Brooklinen is launching the pop-up shop on Spring Street in Soho.
Co-founder and CEO Rich Fulop explained to TechCrunch that the timing of the pop-up was very intentional.
“We’re doing a four-month pop-up to learn as much as we can and talk to customers,” said Fulop. “We understand that shopping picks up ahead of the holidays, so we set it up to go through the holidays and then into the slower time following the holidays. We want to see the difference between holiday season and through to February so we don’t get a false positive in terms of the model.”
Interestingly, Brooklinen is opting to hold inventory in the store so that purchasing customers can take home their wares. Many pop-up shops offer portals to purchase items and have them shipped as opposed to holding inventory. The company wants to capitalize on any customer who’s flirting with the idea of purchasing and believes holding inventory is the best way to do that.
However, Brooklinen expressed no interest in going the wholesale route, selling inventory to other retailers. Controlling every step of the process, from design all the way to fulfillment, is part of what makes Brooklinen successful, according to the founders.
The 2,000-square-foot space is at 119 Spring St. and officially opens on Friday.
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Fraugster, the Berlin-based startup that uses artificial intelligence to prevent fraud for online retailers, has raised $14 million in a Series B funding. The round is led by CommerzVentures, the venture capital subsidiary of Commerzbank, alongside early Fraugster investors Earlybird, Speedinvest, Seedcamp and Rancilio Cube.
Notably, Munich Re/HSB Ventures, the VC arm of global reinsurer Munich Re, also participated in the round. That’s because Munich Re is insuring Fraugster’s “Fraud Free” product, which takes on the full liability for each transaction to ensure retailers utilizing Fraugster’s fraud detection technology never lose out — a sign that the company is pretty confident in its machine learning.
Selling its wares to payments companies — including Ingenico ePayments and Six Payments — the Fraugster AI technology takes data from multiple sources, then analyzes and cross-checks it in a fraction of a second to determine whether a transaction is fraudulent or not.
The idea isn’t just to block any potential fraud, which rules-based systems can already do, but to actually let more transactions through. That’s because false-positives (i.e. accidentally preventing perfectly valid purchases) is the real bane of the industry.
Citing industry average stats of false positives, Fraugster CEO and co-founder CEO Max Laemmle tells me that for every dollar lost to fraud, $17 is lost through transactions that are wrongly turned down, leading to lower revenues for merchants. He says that Fraugster’s technology has already got that down to $2.
Meanwhile, the anti-fraud startup says it will use the new funds to continue expansion into new markets. This includes the U.S., Asia and Europe, where retailers are facing “an accelerating battle against fraud.”
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Storyblocks, formerly known as Videoblocks, is a stock media service that offers videos, images and audio for creatives. One feature that always made it stand out from the competition is its flat-rate model that gives you unlimited access to all of the media files in its library (though there’s also a pay-as-you-go marketplace). Last year, Storyblocks started making similar flat-rate deals with developers who wanted to integrate its library into their own creative applications. Those were pretty bespoke integrations, but starting today, developers will be able to take the Storyblocks library for a test drive and try it in their apps without having to pay a fee or talk to a salesperson.
The new Storyblocks developer portal, which is launching today, allows developers to generate an API key, integrate the Storyblocks API and then, when they are ready, talk to the company to set up a commercial partnership. Developers who want to integrate the service will get full access to the Storyblocks library and because they are paying the flat fee for that service, users won’t have to get a Storyblocks account or worry about the licensing.
Many of the developers who would most likely be interested in using this service likely find themselves in competition with Adobe, which offers a rich set of creative tools and an integration with its own Adobe Stock service. With the Storyblocks API, developers will be able to offer similar integrations to their users, something Storyblocks CEO TJ Leonard also acknowledged when I talked to him ahead of today’s announcement.
“You’ve got the changing profile of the content creator and they are demanding a more integrated workflow,” he said. “You’re seeing that materialize as Adobe Stock is integrated with Premiere and Photoshop — and Adobe launching [its new video editor] Rush. These are all about producing shorter-form content, distributing it quickly, but also without lowering the bar on the overall quality.” Leonard believes that what he described as “closed ecosystems” will own a large portion of the market, but he obviously also believes there is room for a player like Storyblocks to offer an alternative. And indeed, Leonard told me that API access already drives a double-digit amount of revenue for Storyblocks right now and, unsurprisingly, he expects that number to go up over time.
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