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Extra Crunch roundup: Think like a VC, CockroachDB EC-1, handle your stock options
Ants and camels are famously resilient, but when it was time to select a name for a startup that offers open-source, cloud-based distributed database architecture, you can imagine why “Cockroach Labs” was the final candidate.
Database technology is fundamental infrastructure, which partially explains why it’s so resistant to innovation: Oracle Database was released in 1979, and MySQL didn’t reach the market until 1995.
Since hitting the market six years ago, CockroachDB has become “a next-generation, $2-billion-valued database contender,” writes enterprise reporter Bob Reselman, who interviewed the company’s founders to write a four-part series:
Part 1: Origin story: From the creation of the popular open-source image editor GIMP to some of Google’s most well-known infrastructure products.
Part 2: Technical design: Analyzes the key differentiation that CockroachDB offers, particularly its focus on geography and data storage.
Part 3: Developer relations and business: How CockroachDB engages with developers while pivoting to the cloud at a key inflection point.
Part 4: Competitive landscape and future: A look at the fierce competition, and what possible exit routes might look like.
Full Extra Crunch articles are only available to members.
Use discount code ECFriday to save 20% off a one- or two-year subscription.
Our ongoing search for the best startup growth marketers is yielding results: reporter Anna Heim interviewed SaaS and early-stage startup marketing consultant Lucy Heskins to learn more about the mistakes her clients are most likely to make before they seek her help.
“The first is hiring a marketer too soon,” said Heskins. “I’ve come into startups thinking I was coming in to set up their in-house function. However, very quickly you realize that they’ve jumped the gun and think they’ve got product-market fit when they are nowhere near it.”
Heskins shared a few pages from her early-stage marketing playbook, in which she recommends aligning content marketing with the customer experience — as opposed to just putting pages up that score well in search results.
Because their conversation contains a lot of strategic advice for startups that haven’t yet made a marketing hire, we made it available on TechCrunch.
If you know of a skilled growth marketer, please share your recommendation in this quick survey.
Thanks very much for reading!
Walter Thompson
Senior Editor, TechCrunch
@yourprotagonist
Here are 3 things you should do with your stock options
Image Credits: z_wei (opens in a new window) / Getty Images
Congratulations: You’ve joined a startup and received an Incentive stock option grant! You now own a percentage of the company, and there’s no telling how much it could be worth one day.
A few questions: Do you know your 409A valuation? What’s your strike price? Surely, you know the preferred share price and which type of options you were granted?
No?
It’s complicated stuff, and for most ISO recipients, this may be the first time they start thinking seriously about how federal tax laws impact them personally.
To break things down, Vieje Piauwasdy, Secfi’s director of equity strategy, recently shared a post with Extra Crunch.
“If you’ve ever been confused about your equity, or haven’t thought much about it, you’re not alone.”
Where is suptech heading?
Image Credits: Peter Dazeley (opens in a new window) / Getty Images
First of all, what is suptech?
“The emergence of purpose-built technologies to facilitate regulator oversight has, over the past few years, garnered its own moniker of supervisory technology, or suptech,” Marc Gilman, the general counsel and VP of compliance at Theta Lake, writes in a guest column.
Gilman notes that “nearly every financial services regulator is engaged in some type of suptech activity.”
But as a primer, he focused on three areas: regulatory reporting, machine-readable regulation, and market and conduct oversight.
Superhuman’s Rahul Vohra explains how to optimize your startup’s products for lasting growth
Image Credits: Superhuman
Superhuman co-founder and CEO Rahul Vohra joined us last week at TechCrunch Early Stage to provide an in-depth look at how he and his company worked to optimize and refine their product early to create a version of “growth hacking” that would not only help Superhuman attract users, but serve them best and retain them, too.
Vohra articulated a system that other entrepreneurs should be able to apply to their own businesses, regardless of area or focus.
Dear Sophie: Tell me more about the EB-1A extraordinary ability green card
Image Credits: Bryce Durbin/TechCrunch
Dear Sophie,
I’m a postdoc engineer who started STEM OPT in June after failing to get selected in the H-1B lottery.
A colleague suggested that I apply for an EB-1A for extraordinary ability green card, but I have not won any major awards, much less a Nobel Prize. Would you tell me more about the EB-1A?
Thanks!
— Bashful in Berkeley
India poised for record VC year as unicorns head for decisive IPOs
Image Credits: Nigel Sussman (opens in a new window)
Alex Wilhelm and Anna Heim dialed in on India for today’s Exchange, noting that the country is a good example of the global trend of booming venture capital dollars invested.
“The country’s venture capital haul thus far in 2021 has nearly matched its 2020 total and is on pace for a record year,” they write. “But as the third quarter gets underway, something perhaps even more important is going on: public-market liquidity.”
They looked at recent venture capital results and considered what Zomato’s flotation means for the country’s IPO pipeline. Don’t miss this analysis of an explosive startup market.
How to navigate an acquisition without alienating your current employees
Image Credits: Peter Cade (opens in a new window) / Getty Images
Now that COVID-19 vaccines are encouraging the world to reopen, two trends are underway:
In the first half of 2021, mergers and acquisitions increased by more than 150% YOY to $2.4 trillion; in several surveys, an overwhelming majority of workers said they intend to seek employment elsewhere.
If your startup is angling toward an exit, the promise of a big payday may not be enough to retain employees who feel burned out or dissatisfied.
Many founders don’t have prior management experience, and, frankly, the uncertainty associated with an exit makes it a poor time for on-the-job learning. With that in mind, here are several communication strategies that can help you keep your winning team intact.
Emergence Capital’s Doug Landis explains how to identify (and tell) your startup story
Image Credits: TechCrunch/Emergence Capital
How do you go beyond the names and numbers with your startup pitch deck? For Doug Landis, the answer is one simple compound gerund: storytelling. It’s a word that gets thrown around a lot of late in Silicon Valley, but it’s one that could legitimately help your startup stand out from the pack amid the pile of pitches.
Landis joined the TechCrunch Early Stage: Marketing and Fundraising event to offer a presentation about the value of storytelling for startups, whittling down the standard two-hour conversation to a 30-minute version.
Though he still managed to rewind things pretty far, opening with, “400,000 years ago, men and women used to sit around the fire pit and tell stories about their day, about their hunt, about the one that got away.”
Khosla’s Adina Tecklu breaks down how to nail your pitch
Image Credits: Khosla Ventures
We kicked off our TechCrunch Early Stage 2021: Marketing and Fundraising event with a deep dive on all the tips and tricks required to get the most out of pitching and slide decks. On hand was Adina Tecklu, a principal at Khosla Ventures, and who formerly built out Canaan Beta, the consumer seed practice at Canaan Partners.
We talked about the importance of knowing your customer (aka your potential investor), focusing on story, typical slides in a deck, the appendix slides, formatting, and then alternative formats and which to avoid in a pitch deck.
What impact will Apple’s buy now, pay later push have on startups?
Image Credits: Nigel Sussman (opens in a new window)
News that Apple plans to get into the buy now, pay later game had Alex Wilhelm wondering about the impact on startups in the space.
Shares of public competitors Affirm and Afterpay dropped on the news, but it doesn’t mean a death knell for those looking to jump into the BNPL game, Alex notes.
“Provided that Apple’s BNPL solution is rolled out over time to the same markets where Apple Pay is present, the … company could consume market shares — and therefore oxygen — from generalized rival BNPL services,” he writes.
“Those startups building more niche or targeted solutions will likely enjoy some shelter from the competitive storms.”
How to make the math work for today’s sky-high startup valuations
Image Credits: Nigel Sussman (opens in a new window)
So how does the math work out for all these startups with minimal revenue, tons of cash and sky-high valuations?
Alex Wilhelm ran through the numbers, explaining why the current state of the venture capital market makes sense for startups and investors alike.
“Today we can make super-expensive startup math work out, provided that growth rates stay generally strong and public-market multiples stay rich,” he writes in The Exchange. “If the latter dips, the former has to improve, and vice versa.”
Norwest’s Lisa Wu explains how to think like a VC when fundraising
Image Credits: Getty Images / Rawpixel
At the TechCrunch Early Stage: Marketing and Fundraising event last week, Norwest Venture Partners‘ Lisa Wu took the stage to discuss how founders can think like venture capitalists in all facets of their business.
The overlapping in job roles is uncanny: The best investors and founders have to find focus through the noise, understand the weight of due diligence and pitch others with conviction.
Wu used anecdotes and exercises — such as the eyebrow test — in the tactical, engaging chat.
Revolut’s 2020 financial performance explains its big new $33B valuation
Image Credits: Nigel Sussman (opens in a new window)
Alex Wilhelm weeds through Revolut’s 2020 financial results again to determine if the U.K.-based consumer fintech player’s $33 billion valuation makes sense.
“The picture that emerges is one of a company with a rapidly improving financial image, albeit with some blank spaces regarding recent customer growth,” he writes.
How we got 75% more e-commerce orders in a single A/B test for this major brand
Image Credits: Abdullatif Omar/EyeEm (opens in a new window) / Getty Images
Jasper Kuria, the managing partner of The Conversion Wizards, breaks down how the CRO consultancy ran an A/B test to boost the conversion rates of a multibillion-dollar company.
“Radical redesigns that incorporate a large number of variables (instead of single-element tests) are more likely to provide substantial gains,” Kuria writes. “Another advantage to doing this is it requires much less time and traffic for your tests to reach statistical significance.”
Here’s a rundown of all the changes that led to a 75% bump in orders.
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Digital lending platform Blend valued at over $4B in its public debut
Mortgages may not be considered sexy, but they are a big business.
If you’ve refinanced or purchased a home digitally lately, you may not have noticed the company powering the software behind it — but there’s a good chance that company is Blend.
Founded in 2012, the startup has steadily grown to be a leader in the mortgage tech industry. Blend’s white label technology powers mortgage applications on the site of banks including Wells Fargo and U.S. Bank, for example, with the goal of making the process faster, simpler and more transparent.
The San Francisco-based startup’s SaaS (software-as-a-service) platform currently processes over $5 billion in mortgages and consumer loans per day, up from nearly $3 billion last July.
Today, Blend made its debut as a publicly traded company on the New York Stock Exchange, trading under the symbol “BLND.” As of early afternoon, Eastern Time, the stock was trading up over 13% at $20.36.
On Thursday night, the company had said it would offer 20 million shares at a price of $18 per share, indicating the company was targeting a valuation of $3.6 billion.
That compares to a $3.3 billion valuation at the time of its last raise in January — a $300 million Series G funding round that included participation from Coatue and Tiger Global Management. Also, let’s not forget that Blend only became a unicorn last August when it raised a $75 million Series F. Over its lifetime, Blend had raised $665 million before Friday’s public market debut.
In filing its S-1 on June 21, Blend revealed that its revenue had climbed to $96 million in 2020 from $50.7 million in 2019. Meanwhile, its net loss narrowed from $81.5 million in 2019 to $74.6 million in 2020.
In 2020, the San Francisco-based startup significantly expanded its digital consumer lending platform. With that expansion, Blend began offering its lender customers new configuration capabilities so that they could launch any consumer banking product “in days rather than months.”
Looking ahead, the company had said it expects its revenue growth rate “to decline in future periods.” It also doesn’t envision achieving profitability anytime soon as it continues to focus on growth. Blend also revealed that in 2020, its top five customers accounted for 34% of its revenue.
Today, TechCrunch spoke with co-founder and CEO Nima Ghamsari about the company’s decision to go with a traditional IPO versus the ubiquitous SPAC or even a direct listing.
For one, Blend said he wanted to show its customers that it is an “around for a long time company” by making sure there’s enough on its balance sheet to continue to grow.
“We had to talk and convince some of the biggest investors in the world to invest in us, and that speaks to how long we’ll be around to serve these customers,” he said. “So it was a combination of our capital need and wanting to cement ourselves as a really credible software provider to one of the most regulated industries.”
Ghamsari emphasized that Blend is a software company that powers the mortgage process and is not the one offering the mortgages. As such, it works with the flock of fintechs that are working to provide mortgages.
“A lot of them are using Blend under the hood, as the infrastructure layer,” he said.
Overall, Ghamsari believes this is just the beginning for Blend.
“One of the things about financial services is that it’s still mostly powered by paper. So a lot of Blend’s growth is just going deeper into this process that we got started in years ago,” he said. As mentioned above, the company started out with its mortgage product but just keeps adding to it. Today, it also powers other loans such as auto, personal and home equity.
“A lot of our growth is actually powered by our other lines of business,” Ghamsari told TechCrunch. “There’s a lot to build because the larger digitization trends are just getting started in financial services. It’s a relatively large industry that has lots of change.”
In May, digital mortgage lender Better.com announced it would combine with a SPAC, taking itself public in the second half of 2021.
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Visualping raises $6M to make its website change monitoring service smarter
Visualping, a service that can help you monitor websites for changes like price drops or other updates, announced that it has raised a $6 million extension to the $2 million seed round it announced earlier this year. The round was led by Seattle-based FUSE, a relatively new firm with investors who spun out of Ignition Partners last year. Prior investors Mistral Venture Partners and N49P also participated.
The Vancouver-based company is part of the current Google for Startups Accelerator class in Canada. This program focuses on services that leverage AI and machine learning, and, while website monitoring may not seem like an obvious area where machine learning can add a lot of value, if you’ve ever used one of these services, you know that they can often unleash a plethora of false alerts. For the most part, after all, these tools simply look for something in a website’s underlying code to change and then trigger an alert based on that (and maybe some other parameters you’ve set).
Image Credits: Visualping
Earlier this week, Visualping launched its first machine learning-based tools to avoid just that. The company argues that it can eliminate up to 80% of false alerts by combining feedback from its more than 1.5 million users with its new ML algorithms. Thanks to this, Visualping can now learn the best configuration for how to monitor a site when users set up a new alert.
“Visualping has the hearts of over a million people across the world, as well as the vast majority of the Fortune 500. To be a part of their journey and to lead this round of financing is a dream,” FUSE’s Brendan Wales said.
Visualping founder and CEO Serge Salager tells me that the company plans to use the new funding to focus on building out its product but also to build a commercial team. So far, he said, the company’s growth has been primarily product led.
As a part of these efforts, the company also plans to launch Visualping Business, with support for these new ML tools and additional collaboration features, and Visualping Personal for individual users who want to monitor things like ticket availability for concerts or to track news, price drops or job postings, for example. For now, the personal plan will not include support for ML. “False alerts are not a huge problem for personal use as people are checking two-three websites but a huge problem for enterprise where teams need to process hundreds of alerts per day,” Salager told me.
The current idea is to launch these new plans in November, together with mobile apps for iOS and Android. The company will also relaunch its extensions around this time, too.
It’s also worth noting that while Visualping monetizes its web-based service, you can still use the extension in the browser for free.
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Construct Capital’s Dayna Grayson will be a Startup Battlefield Judge at Disrupt 2021
Dayna Grayson has been in venture capital for more than a decade and was one of the first VCs to build a portfolio around the transformation of industrial sectors of our economy.
At NEA, where she was a partner for eight years, she led investments in and sat on the boards of companies including Desktop Metal, Onshape, Framebridge, Tulip, Formlabs and Guideline. She left NEA to start her own fund, Construct Capital, that focuses exclusively on early-stage startups, with a portfolio that includes Copia, ChargeLab, Tradeswell and Hadrian.
It should come as no surprise, then, that we’re absolutely thrilled to have Grayson join us at TechCrunch Disrupt 2021 in September.
Grayson has more than proven that she has a keen eye for transformational technology. Desktop Metal went public in 2020 — she still sits on the board as chair of the compensation committee. Onshape, another NEA-era investment, was acquired by PTC in 2019 for a whopping $525 million. Framebridge was also acquired by Graham Holdings in 2020.
Grayson saw an opportunity to develop a venture brand more hyperfocused on the types of deals she was doing at NEA, which centered around manufacturing and digitizing industrial verticals. That’s where Construct Capital came in. It’s a $140 million fund helmed by Grayson and former Uber exec Rachel Holt.
At Disrupt, Grayson will serve as a Startup Battlefield judge. The Battlefield is one of the world’s most prestigious and exciting startup competitions. Twenty+ early-stage startups hop on our stage and present their wares to a panel of expert VC judges, who then grill the founders on everything about the business, from the revenue model to the go-to-market strategy to the team to the technology itself.
The winner walks away with $100,000 in prize money and the glory of being a Battlefield winner. Households names in tech have gotten their start in the Battlefield, from Dropbox to Mint.
Grayson joins plenty of other seasoned investors on the Battlefield stage, including Camille Samuels, Deena Shakir, Terri Burns, Shauntel Garvey and Alexa Von Tobel.
Disrupt 2021 goes down from September 21 to 23 and is virtual. Snag a ticket here starting under $100 for a limited time!
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India poised for record VC year as unicorns head for decisive IPOs
In case you’ve not been paying attention, we’ll say it again: The global venture capital industry is on fire. The second quarter of 2021 was the largest single three-month period on record for dollars invested.
The data coming in points to a worldwide boom. The United States’ startup market had a huge Q2, and investors don’t expect the pace to slow in the country. Europe is also having one hell of a year. Around the world, 2021 is shaping up to be a breakout year for venture investment into startups. And that’s after several years of growing, record-breaking results.
The Exchange explores startups, markets and money.
Read it every morning on Extra Crunch or get The Exchange newsletter every Saturday.
India is another good example of this trend. The country’s venture capital haul thus far in 2021 has nearly matched its 2020 total and is on pace for a record year. But as the third quarter gets underway, something perhaps even more important is going on: public-market liquidity.
The new trend is being spearheaded by Zomato, an Indian food delivery giant that could be valued at $8.6 billion in its public debut. Other major Indian unicorns are following it to the public markets, including fintech players like MobiKwik and Paytm, which is backed by Alibaba and its affiliate Ant Financial. The trio of companies could herald a rush of public offerings from Indian companies if their debuts prove lucrative and stable.
Today, The Exchange is taking a look at India’s recent venture capital results and digging more deeply into the country’s IPO pipeline, with help from VCs Kunal Bajaj of Blume Ventures and Manish Singhal of pi Ventures. We’ll also read the tea leaves when it comes to how Zomato’s IPO is performing thus far, and what we can learn from its early data. This will be fun!
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Outdoorsy co-founders detail how they expanded the sharing economy to RVs
Jen Young and Jeff Cavins were sitting in a beige conference room at a downtown Vancouver hotel, wasting away under fluorescent lights, an endless PowerPoint and a pair of sad Styrofoam cups of coffee between them. Young was there on a marketing contract. Cavins was a board member. They shared one of those looks that only couples can understand. It said: There’s got to be something better than this.
With 40 years of running technology companies under Cavins’ belt and a successful ad agency career under Young’s, the two decided to craft a business around their shared passion of being out in nature. When they realized there are more than 20 million recreational vehicles all across the U.S., most of which are used only a handful of days, they saw an opportunity. They asked themselves: How do we create memorable outdoor experiences and make them available to everybody?
For seven months, the couple traveled across the U.S. to do market research on travelers and RV owners to form the basis of their company.
The sharing economy of Uber, Lyft and Airbnb had already laid the groundwork. Why not open it up to RVs?
In 2014, Young and Cavins invested their life savings into Outdoorsy, sold their homes and jumped into an Airstream Eddie Bauer trailer. For seven months, the couple traveled across the U.S. to do market research on travelers and RV owners to form the basis of their company.
In June, Outdoorsy raised $90 million in a Series D led by ADAR1 Partners, as well as an additional $30 million in debt financing from Pacific Western Bank. The money will be used in large part to accelerate the growth of Outdoorsy’s insurtech business, Roamly. In the same month, the company announced a partnership with glamping company Collective Retreats to expand its outdoor offerings.
The following interview, part of an ongoing series with founders who are building transportation companies, has been edited for length and clarity.
You’ve taken a personal approach to your business, spending months in the research phase actually living in an RV and interviewing RV owners and their families around the country. How do you think that’s shaped your business?
Jen Young: When we lived on the road, we had to experience that customer experience every day for hundreds of days. So this is where we were able to pick up and identify what the biggest pain points were on the renter and the owner side and start tackling those first.
For example, we understood what was most important from an insurance perspective because we could hear the voices of renters and owners — they consider these things their babies in many cases.
The owners that are more entrepreneurial-minded, they consider them more of a business asset, but both of them want to know, “What am I going to get for liability insurance? Comp and collision? Interior damage?” The detailed list of those things became the beginning of the product roadmap, as well as itemizing what things have to occur for a good guest experience.
In what ways have you had to pivot your model based on how people have used your platform?
Cavins: One of the things we learned is most renters don’t want to drive these things, so owners started to do delivery, which became very popular on our platform. Sixty percent of all owners now will just deliver and set up for you so you can arrive at your campsite and everything’s just done. Your chairs are out, your barbecue is out, your awning is out and maybe a bottle of champagne in your fridge for you.
When Jen and I were traveling last year, we saw that most of the American landscape of campgrounds and campsites were overbooked. People couldn’t get their reservations closed the way that you would expect in a world of technologically evolved industries, and we thought there had to be something better in terms of the customer experience for camping, which really catalyzed our investment in glamping company Collective Retreats.
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Yummy raises $4M, aims to be ‘super app of Venezuela’
Yummy, a Venezuela-based delivery app on a mission to create the super app for the country, announced Friday it raised $4 million in funding to expand its dark store delivery operations across Latin America.
Funding backers included Y Combinator, Tinder co-founder Justin Mateen, Canary, Hustle Fund, Necessary Ventures and the co-founders of TaskUs. The total investment includes pre-seeding capital raised in 2020.
“This appears to be a contrarian bet, but Yummy has quickly become the No. 1 super app in Venezuela and proven that the team can scale the business in a difficult territory,” Mateen said in a statement. “Now Vicente and the rest of the Yummy team will expand into more traditional markets with the necessary experience and support to overcome inevitable challenges that they will face.”
Vicente Zavarce, Yummy’s founder and CEO, launched the company in 2020 and is currently part of Y Combinator’s summer 2021 cohort. Born in Venezuela, Zavarce came to the U.S. for school and stayed to work in growth marketing at Postmates, Wayfair and Getaround before starting Yummy. Zavarce was a remote CEO over the past year, stuck in the U.S. due to travel restrictions, but said he is making the most of it.
Yummy’s app can be downloaded for free, and the company charges a delivery fee or merchant fee. In contrast to some of his food delivery competitors, Zavarce told TechCrunch Yummy’s fees are “the lowest in the market” so they do not affect the merchant’s ability to use the app.
Yummy order heat map. Image Credits: Yummy
The company is pulling together additional key components for its super app strategy, which includes launching a ridesharing vertical this year. Yummy has already connected more than 1,200 merchants with hundreds of thousands of customers.
And, over the past year the company completed more than 600,000 deliveries of food, groceries, alcohol and shopping. It reached $1 million in monthly gross merchandise volume while also growing 38% in revenue month over month.
Over the past eight years, the political and economic challenges faced by the country have led to its recent adoption of the U.S. dollar, Zavarce said. In some cases up to 70% of transactions are happening in dollars on the ground. He said this has protected the business against hyperinflation and ultimately created the opportunity for startups to begin operating in Venezuela.
Because of that, combined with more consumer technology innovation over the past decade, Zavarce said there is no reason why Venezuela should not have the best last-mile logistics. It’s there that Yummy has an opportunity to connect multiple vertices into a super app with little to no competition.
“Eventually, other players will enter, but because we have a super app, we already have an amazing frequency of usage,” he added. “We also already have exclusivity with 60% of the food delivery marketplace, which has enabled us to build a moat around the market. We believe we are the right people to execute on this and feel it is our responsibility to do it.”
Plans for the new funding include user acquisition — the company has close to 200,000 registered users already — and to expand in Peru and Chile by August. At the same time, Zavarce will spend some of that capital to attract more users across Venezuela. He also expects to be in Ecuador and Bolivia by the end of the year.
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Taste intelligence startup Halla closes $4.5M Series A1 to predict which grocery items shoppers will buy
Halla wants to answer the question of how people decide what to eat, and now has $4.5 million in fresh Series A1 capital from Food Retail Ventures to do it.
Headquartered in New York, Halla was founded in 2016 by Gabriel Nipote, Henry Michaelson and Spencer Price to develop “taste intelligence,” using human behavior to steer shoppers to food items they want while also discovering new ones as they shop online. This all results in bigger basket orders for stores. SOSV and E&A Venture Capital joined in on the round, which brings Halla’s total capital raised to $8.5 million, CEO Price told TechCrunch.
The company’s API technology is a plug-and-play platform that leverages more than 100 billion shopper and product data points and funnels it into three engines: Search, which takes into account a shopper’s preferences; Recommend, which reveals relevant complementary products as someone shops; and Substitute, which identifies replacement options.
Halla’s Substitute product was released earlier this year as an answer to better recommendations for out-of-stock items that even retailers like Walmart are creating technology to solve. Price cited a McKinsey report that found 20% of grocery shoppers sought out competitors following a negative outcome from bad substitutions.
Halla Substitute. Image Credits: Halla
None of these data points are linked to any shoppers’ private data, just the attributes around the shopping itself. The APIs, rather, are looking for context to return relevant recommendations and substitutions. For example, Halla’s platform would take into account the way someone adds items to their cart and suggest next ones: if you added turkey and then bread, the platform may suggest cheese and condiments.
“It’s also about personalization when it comes to grocery shopping and food,” Price said. “When you want organic eggs from a specific brand and it is out of stock, it is often up to your personal shopper’s discretion. We want to lead them to the right substitutions, so you can still cook the meal you intended instead of ‘close enough.’ ”
Halla’s technology is now live in more than 1,100 e-commerce storefronts. The new funding gives Halla some fuel for the fire Price said is happening within the company, including plans to double the number of stores it supports across accounts. He also expects to double employees to 30 in order to support growth and customer base, admitting there is “more inbound interest that we can handle.” Halla has been busy fast-tracking big customers for pilots, and at the same time, wants to expand internationally with additional product lines over the next 18 months.
The company is also seeing “a near infinite increase in recurring revenue,” as it attracts six- and seven-figure contracts that push the company closer to cash flow positivity. All of that growth is positioning Halla for a Series B if it needs it, Price said.
Meanwhile, as part of the investment, Food Retail Ventures’ James McCann will join Halla’s board of directors.
McCann, who only invests in food and retail technology, told TechCrunch that grocery stores need a way to inspire shoppers, that Halla is doing that and in a better way than other intelligence versions he has seen.
“Their technology is miles ahead of everyone else,” he added. “They have a terrific team and a terrific product. They are seeing huge uplifts in terms of suggestions and what people are buying, and their measurements are out of this world.”
Photo includes Halla co-founders, from left, Spencer Price (CEO), Henry Michaelson (CTO & President) and Gabriel Nipote (COO).
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Hear Startup Alley companies pitch expert VC judges in upcoming episodes of Extra Crunch Live
We know how much you love a good startup pitch-off. Who doesn’t? It combines the thrill of live, high-stakes entertainment with learning about the hottest new thing. Plus, you get to hear feedback from some of the smartest folks in the industry, thus learning how to absolutely crush it at your next pitch meeting with a VC.
With all that in mind, we’re introducing a special summer edition of Extra Crunch Live that’s all pitch-off, all the time.
On July 21 and July 28, Extra Crunch Live will feature startups exhibiting in the Startup Alley at TechCrunch Disrupt 2021 in September. Those startups will pitch their products/businesses to a pair of expert VC judges, who will then give their live feedback.
Extra Crunch Live is usually a combination of an interview with a founder/investor duo and an audience pitch-off. But as it’s summer, and Disrupt is right around the corner, we thought it would be fun to bring you even more pitches and even more feedback.
On July 21, our expert VC judges will be Alexa von Tobel of Inspired Capital and Anis Uzzaman from Pegasus Tech Ventures.
REGISTER HERE FOR INSPIRED CAPITAL AND PEGASUS TECH VENTURES
REGISTER HERE FOR INSPIRED CAPITAL AND PEGASUS TECH VENTURES
Alexa von Tobel founded LearnVest, which sold for hundreds of millions of dollars. She then went on to found and serve as general partner at Inspired Capital. She’s been to plenty of TechCrunch events, and has even been a guest on Extra Crunch Live earlier this year. Long story short: She’s a smarty pants and an all-around fun person to hang out with.
Anis Uzzaman is founder and partner at Pegasus Tech Ventures, whose portfolio includes SpaceX, 23andme, Airbnb, Sofi, Coinbase, Robinhood, DoorDash and many more. Before Pegasus, he was at IBM and Cadence, where he drove strategic investments in software development, microelectronics and e-commerce. And if that weren’t enough, he’s founded several companies.
On July 28, our VC judges include Nicole Johnson from Forerunner and Mor Assia from iAngels.
REGISTER HERE FOR FORERUNNER VENTURES AND iANGELS
REGISTER HERE FOR FORERUNNER VENTURES AND iANGELS
Nicole Johnson has a background in psychology and brings that experience into the world of consumer tech, focusing on the consumer psyche to both evaluate and help grow startups in which she is investing. Her portfolio includes Calibrate, Neighborhood Goods, Nécessaire, Heroes, Thingtesting, Prose, Stadium Goods and others.
Mor Assia is founding partner and co-CEO of iAngels. Hailing from Israel, and part of the IDF’s elite intelligence unit 8200, Assia leads the iAngel’s investment committee, deal screening, due diligence and portfolio management. She has a background with SAP, IBM and Amdocs, and specializes in the areas of fintech, AI and automotive technology.
These upcoming episodes are sure to be as exciting as they are informative, and we’ll be hitting you with more special edition Startup Alley pitch-off episodes of ECL throughout the rest of the summer.
Also, buy a ticket to Disrupt. Trust me. The agenda is lit. Along with the heavy hitters on the Disrupt Stage, you can get your founder how-to knowledge at sessions on the Extra Crunch Stage, breakout sessions and intimate roundtable discussions. You’ll be able to find and engage with people from all around the world through world-class networking on CrunchMatch and our virtual platform — all for under $100 for a limited time with even deeper discounts for nonprofit/government agencies, students and up-and-coming founders!
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American Express taps startup BodesWell for expansion into financial planning
American Express is branching out into financial planning, with a little help from a seven-person startup called BodesWell.
This week, the credit card giant launched a pilot of its first self-service digital financial planning tool, dubbed “My Financial Plan (MFP).” The six-month pilot kicked off on July 11 with about 25,000 select Amex cardmembers.
American Express quietly invested in BodesWell in late 2020 via its venture arm, Amex Ventures. Since then, the financial services behemoth teamed up with the tiny startup to develop the financial planning tool for its users. The new product is designed to give users a complete picture of their financial health and help them make and achieve major life goals, such as buying a house or retirement.
TechCrunch talked with Amex Ventures’ Julia Huang, who led the investment and strategy around the new product, and BodesWell co-founder and CEO Matthew Bellows to learn more details.
The pair actually met while serving on a panel together in 2019.
“I was drawn to the fact that it was not a round-up savings tool, but rather a holistic tool to understand your full financial picture that could be used to plan for the financial impact of your life decisions,” Huang told TechCrunch.
Before deciding to invest in BodesWell, Huang says Amex Ventures — which over time has backed more than 70 startups — had “evaluated the space quite extensively.”
Huang introduced Bellows and his staff to Amex’s Digital Labs team and they embarked on jointly developing a specialized offering for Amex customers. (While Bellow is based in Boston, he says the startup is “globally distributed.”)
“Our goal is to democratize financial planning with our cardmembers by providing detailed insights and forecasts to help them with their holistic planning,” she told TechCrunch.
Image Credits: Amex Ventures
Bellows started BodesWell in early 2019 with the goal of empowering clients and customers to build their own financial plan.
“So much of financial planning software is aimed at financial advisors, and requires them to run it,” he said. “So, most people can’t get the benefits of financial planning…Our hope is to expand benefits to a lot more people.”
BodesWell will guide users in setting up a financial plan and will work even better if they sync with their other financial information via Plaid so it can “update in real time,” Huang said.
The tool “takes into account income, assets, expenses and liabilities — what cash flow looks like holistically so that users can drag & drop to plan life events,” Bellow said.
An estimated 85 million American households don’t have a financial, planner for a variety of reasons — including mistrust of a planner’s intentions or just feeling overwhelmed by the process.
The product is free during the pilot phase and American Express hasn’t yet determined if it will charge for it afterwards.
“We’re gauging first for engagement and the power of the product for our customers,” Huang told TechCrunch. “We want to make sure the product resonates and that we iterate on the product to make sure it’s good for the broader population. Our primary goal is that our customers use it and find it valuable.”
Amex Ventures has formed “some level of partnership” with more than two-thirds of its portfolio companies, she added.
“We try to engage with our portfolio in that way, to provide value with our startup ecosystem,” Huang said.
For its part, BodesWell had previously raised about $1.5 million from investors such as Cleo Capital, Ex Ventures, Riot.vc, GritCapital and Argon Capital and angels like HubSpot CEO Brian Halligan and Kintent CEO Sravish Sridhar.
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