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If you’re the founder of an early-stage startup, listen up. One of the best ways you can introduce your innovative company to the international tech community is to exhibit in Startup Alley at Disrupt Berlin 2019 on 11-12 December.
There are plenty of reasons to exhibit, but here’s the first thing you need to know. You have two ways to exhibit in Startup Alley. You can simply purchase a Startup Alley Exhibitor Package OR you can apply to our TC Top Picks program and win a Startup Alley Exhibitor Package and a VIP experience (more on that in a minute).
As an exhibitor, you’ll receive three Founder passes, access to programming on all stages (including the Startup Battlefield competition, speakers, interactive workshops and Q&A Sessions), the complete attendee list via Disrupt Mobile App, CrunchMatch — TechCrunch’s free networking platform, the complete press list, entrance to networking parties and exclusive video content access once the conference ends.
Exhibiting gives you prime exposure as thousands of Disrupt Berlin attendees — including 200 media outlets — from more than 50 countries explore Startup Alley to meet and greet the latest startups, sniff out emerging trends and network for potential partners, investment possibilities, collaboration and connection.
Here’s how one co-founder, David Hall of Park & Diamond, describes his Startup Alley experience:
Exhibiting in Startup Alley is the best training ground for early-stage startup founders, and it was a game-changer for us. We received more insight into our product development process, and we engaged with media and potential investors. It’s a tremendous opportunity to grow.
Now, let’s talk about the TC Top Picks. The application deadline is 1 October at 12 p.m. (PST). You’re eligible if your startup falls into one of these tech categories: AI/Machine Learning, Biotech/Healthtech, Blockchain, Fintech, Mobility, Privacy/Security, Retail/E-commerce, Robotics/IoT/Hardware, CRM/Enterprise and Education.
If you’re selected (TC editors will choose up to five startups in each category), you’ll exhibit for free one day and you’ll be interviewed by a TechCrunch editor live on the Showcase Stage. We’ll record that interview and promote it on our social media platforms.
Luke Heron, co-founder and CEO of TestCard, exhibited in Startup Alley as a TC Top Pick at Disrupt Berlin 2018 and hoped to cultivate relationships with investors. It seems, by the email he sent to TechCrunch editors, that his time exhibiting in Startup Alley was well spent:
We just closed $1.7m in funding in large part to you and your team,” Heron wrote. “You guys are fantastic — the lifeblood of the startup scene.
Whether you’re looking for founders or funders, collaboration and connection or publicity and promotion, you’ll find it, and a ton of opportunity, in Startup Alley.
Join us and the international startup community at Disrupt Berlin 2019 on 11-12 December. Buy a Startup Alley Exhibitor Package or apply to TC Top Picks today.
Is your company interested in sponsoring or exhibiting at Disrupt Berlin 2019? Contact TechCrunch’s sponsorship sales team by filling out this form.
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Founders. The clock is ticking. Applications for Startup Battlefield at Disrupt Berlin 2019 are closing in just about 24 hours.
On December 11-12, TechCrunch will feature the top early-stage startups from around the world in the most renowned onstage pitch competition in the world — Startup Battlefield. Companies are battling for $50,000 in equity-free prize money, the infamous Disrupt Cup and the attention of press and investors from around the world.
You’ll join a group of highly successful Startup Battlefield alumni, including N26, JukeDeck, Dropbox, Getaround, Mint.com and more. Altogether, the 857 companies that have launched with Startup Battlefield have raised over $8.9 billion in funding, with 113 successful exits (IPOs and acquisitions).
It’s simple. Startups from any part of the world and any industry can apply. Companies must be early-stage, pre-major publicity and have a minimally viable product to demo live on stage. TechCrunch editors review the applications and select the top 3-5% of companies that apply — more competitive than college!
After being selected, founders will go through a mini-accelerator with the Startup Battlefield team, where we will train you on your pitch, go-to-market strategy and onstage talent, and set you up for the biggest, most public launch on the largest tech stage in the world. Teams pitch for six minutes, including a live demo, followed by a six-minute Q&A with our esteemed judges — VCs, angels and heads of major companies.
If you make it to the final round, you simply pitch onstage again with the same pitch in front of a brand new set of judges. These judges debate and decide the final winner of the competition and the startup that gets to bring home $50,000 and the Disrupt Cup.
Participating in Startup Battlefield gets you a whole suite of perks. We’re talking free exhibition space in Startup Alley for both days of Disrupt, invitations to private events, backstage access, CrunchMatch — our free business-matching platform — free subscriptions to Extra Crunch and a ticket to all future TechCrunch events. That’s some major value right there.
There’s nothing to lose, and everything to gain. Stop procrastinating — apply to Startup Battlefield today. We want to see you in Berlin!
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SoftBank did not let up the flow of capital to Brazil this month, staying busy despite the WeWork debacle. With two more $100 million-plus rounds in QuintoAndar and MadeiraMadeira, the Japanese investor has funded at least one more unicorn in the Brazilian ecosystem. Their investments in Brazil from the past two months alone far outstrip Latin America’s venture capital funding in all of 2016.
In early September, SoftBank backed QuintoAndar for a $250 million Series D round alongside Dragoneer, General Atlantic and Kaszek Ventures, which recently made headlines for raising $600 million to invest in Latin America. QuintoAndar is a real estate rental startup that simplifies the process of locating and renting an apartment in Brazil. Although the startup only has 2% of the rentals market share in Brazil, QuintoAndar’s tech solution enabled them to scale rapidly, beating out traditional incumbents in the region’s bureaucratic rental structure.
QuintoAndar’s founders ideated the business model while they were struggling to find an apartment in São Paulo after finishing their MBAs at Stanford. They have seen property rentals grow 5x on their platform since raising a $70 million Series C just nine months ago.
SoftBank stayed bullish in Brazil with a $110 million investment in home goods marketplace Madeira Madeira, which has been described as the “Wayfair of Brazil.” This drop-shipping business has grown to sell thousands of products online with a relatively capital-light model that connects buyers directly with warehouses, saving on overhead costs. The SoftBank investment dwarfs all of Madeira Madeira’s previous capital raised — $38.8 million — by almost a factor of three.
Madeira Madeira plans to use the capital to expand across Latin America, as well as improve logistics and customer service.
David Arana, Konfio founder and CEO
Konfio provides unsecured loans to small and medium businesses in Mexico that are currently underserved by the traditional banking sector. Goldman Sachs contributed up to $100 million in secured credit to Konfio to allow them to make up to $250 million in loans to 25,000 companies over the next 12 months. Victory Park Capital also contributed to this debt round, bringing Konfio’s total raised to $43 million in equity and $260 million in debt.
This capital mints Konfio as one of the largest fintech startups in the region. It will also allow them to take on larger loan sizes. Konfio’s average loan size hovers around $20,000. Konfio uses credit ratings to calculate risk and disburse loans within 24 hours, and at half the rate of a traditional bank loan.
To date Konfio has served over 1 million clients in what is currently a $100 billion market in Mexico. Mexico’s access to credit is still significantly lower than the rest of Latin America, so Konfio is well-placed to grow within this market, especially with this new funding.
Mexican challenger bank Klar, a Chime clone, recently raised over $57.5 million in debt and equity in one of Mexico’s largest seed rounds. The $50 million credit line came from San Francisco’s Arc Labs, while Quona Capital led the $7.5 million equity round with support from Santander InnoVentures, aCrew Capital, FJ Labs and Western Technology Investment.
Klar was founded less than 10 months ago to help Mexicans access free and fair financial services through digital banking. Currently Klar offers a debit and a credit product with transparent fees; today, only 15% of Mexicans have access to credit cards, most of which have +60% interest rates and a lot of hidden fees. Klar wants to make banking accessible for everyone in Mexico through their free digital platform.
This startup will be one to watch over the coming months as it competes with Nubank and other local neobanks to bank Mexico’s unbanked.

Mexican property-tech startup Flat is taking the Opendoor model to Latin America. This startup raised an unprecedented $4.6 million in their pre-seed round led by ALL VP, with support from Liquid2 Ventures, Next Billion, Picus Capital and angels.
Besides Mexican e-scooter giant, Grin, Flat’s pre-seed is the largest ever for Mexico. Flat’s founders, Victor Noguera and Bernardo Cordero, are betting on a $25 billion home sales market in Mexico that is currently stuck in the 20th century. Flat will allow homeowners and buyers to gain access to accurate information about home prices (think Zillow in the U.S.), as well as managing the slow process of notarizing the purchase after the fact. With Flat, the startup manages everything from valuation to ownership transfer, all through their platform, and within 72 hours of purchase.
Flat will use this investment to vertically integrate within the Mexican market, rather than expanding across Latin America.
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Pear, a Palo Alto-based seed-stage fund that has made its name through early bets on Guardant Health, DoorDash, Memebox and Gusto, hosted its sixth annual demo day this week in what proved to be a scorchingly hot afternoon in Woodside, Calif. — not that invitees were put off by the heat.
Hundreds of investors showed up at a sprawling public estate and surrounding gardens to see the dozen teams that Pear spent the summer working with, each of them less than nine months old, according to Pear, and many incorporated only in recent months. (Each has also only received less than $200,000 so far from Pear, and no other institutional investment.)
While some are sure to evolve into other ideas or dissolve into other endeavors, the whole of the group gave those gathered food for thought and a first look at some very solid talent.
Following are the companies that presented:
1) Windborne: Founded by three Stanford grads and another from Harvard, this startup aims to improve the accuracy of weather data where it’s currently limited, like over oceans, by using weather balloons that could allow the team to do things like tell shipping companies which route to take to minimize fuel burn. CEO Paige Brown also says their system can fly 60 times longer than existing solutions and for the same price. The more specific claim: that in a single $350 flight, a Windborne balloon can fly for more than five days and travel a quarter of the way around the world, collecting direct measurements in places no one else can.
The team apparently bonded as engineers in the Stanford Student Space Initiative and they’ve all worked at SpaceX.

2) Guild: This one was started by two Stanford grads and helps companies make branded credit cards. Why would they bother? Because, the startup claims, branded credit cards are a lot more lucrative — increasing spending by 20%, cutting churn by roughly half and generating $50 per year of profit per customer. Co-founder Michael Spelfogel says he knows of which he speaks, having tried, unsuccessfully, to launch a branded credit card while at Lyft.
He also says the idea is to partner with sports teams first.

3) Polimorphic: Started by two computer scientists out of MIT, this startup is building a “civic media platform” meant to help politicians communicate with constituents. The platform basically invites visitors to express their views directly to their political and government leaders, while it also gives campaigns, civic groups and governments a way to engage with those individuals (though the latter has to pay to do this). It’s a meaningful market, they argue, saying that campaign spending has been growing by 50% in between major election cycles, with $9 billion spent in 2016 alone.
Of course, because this was a demo day, the founders also talked about their traction, saying they already have three letters of intent, and volunteering that they’re in early talks with three presidential campaigns.

4) Gradio: Launched by graduates of Stanford, Georgia Institute of Technology, NYU and MIT, Gradio says it speeds up the process of collecting and labeling data for use with AI and machine learning. The “Gradio data engine” corrects mislabeled data, identifies and removes “low value” data and highlights the highest-value data. It’s a smart pitch, considering that acquiring and labeling data right now requires tons of human labor and often requires pricey domain expertise and that, even so, something like one if five data points is mislabeled at a typical AI company.
As for who will use the technology, the founders say they’re targeting companies in the natural language processing space first.

5) Sympto Health: Launched by two founders from UC San Diego (one who graduated, one who dropped out to build Sympto), this startup is trying to tackle a universal problem, which is that patients very often forget clinical instructions, and when that happens, they sometimes wind up being readmitted to the hospital.
Sympto ties into a care facility’s existing systems/workflows and sends “patient engagement” messages — things like surgery checklists, pre-appointment questionnaires, etc. — to minimize missed information and unnecessary readmissions. It says its patient-as-an-engagement service has already landed the company two enterprise contracts worth $300,000, too.

6) Smarty: This startup was founded by a single person with multiple degrees (HBS, MIT) who previously worked as a software engineer at Yammer.
What she has built: an automation tool that’s focused on business tasks like scheduling meetings, making introductions and finding flights for out of town meetings. The tool is being made available first to users of G Suite and Office 365 (which have 200 million paying users, combined); they’ll be asked to pay Smarty $20 a month for its workflow automation tool. Eventually, though, it aims to be its own client.

7) Impct: Started by two MBAs from National Chengchi University and another from Stanford, Impct is making what it called snacks for good. It’s not that they’re more healthful than other options; instead, the idea is for companies to buy these white-label snacks for their offices, then re-invest a percentage of their sales into social responsibility programs chosen by employees. The thinking is that employees want their kombucha; why not spend on snack bars and drinks that give back?

8) Learn to Win: Started by two Stanford MBAs who say traditional learning management systems fall short of the needs of high-performance teams, Learn to Win is a “micro learning” training program that’s right now being used by 100 sports organizations; it also has a signed contract with the Air Combat Command to train fighter pilots.
What the program ostensibly offers: content that’s presented in a visual and easy-to-use content authoring engine, the ability to deploy mobile active learning content to users, and and the ability to quickly evaluate results and iterate.
Next on the startup’s to-do list: enticing other entities with training challenges, including in the commercial airline industry, at oil and gas companies and within police and fire departments.

9) Fanimal: Founders with degrees from Stanford, Columbia University and UC Berkeley (and who’ve worked at Boston Consulting Group, Gunderson Dettmer and Hackbright Academy) decided to come together to tackle two annoying problems associated with buying tickets for live events: high fees, and that feeling when you buy tickets for a group of people . . . then need to chase them down for reimbusement.
With Fanimal, everyone in a social group pays individually and receives their own tickets, and there are no hidden fees. Instead, Fanimal makes money by adding a “small markup” to tickets. Since launching a few weeks ago, they’ve sold more than $31,000 in tickets.

10) Xilis: A Stanford PhD and a PhD from UNC Chapel Hill (both now Duke University professors focused on oncology and precision health) came together for this company out of their acute awareness that when someone is diagnosed with cancer, finding the right treatment frequently takes months and often comes with countless side effects. To speed along the process, their company, Xilis, uses “micro-organoids” to make thousands of 3D replicas of a patient’s tumor in about six days, which the company says can be used for testing for drug compatibility faster.
They say it works, too. At least, the co-founders, Xiling Shen and David Hsu, claim they’ve tested the technology with 12 patients, with a 100% success rate in predicting how a tumor will respond to medication.

11) Equipped: Founded by two Stanford grads who’ve worked variously for the NBA, Tesla and Amazon, Equipped has an interesting proposal. What if instead of lugging an oversized umbrella to the beach or bringing a soccer ball to the park, you could get these things where they make sense, in on-demand equipment lockers at the beach, or outside a park, where you could rent what you need, then return it?
Nike seems to like the idea. CEO Dan Mandelman says the sports retail giant is paying them $200,000 for six lockers in LA, with the cities of Burlingame, San Ramon and Redwood City currently implementing pilot programs.

12) Maker: Two Stanford MBAs with marketing and management consultant experience have created a marketplace for small-batch wines.
Maker finds small/independent wineries, cans their product under the Maker label, then delivers to the end customer.

By the way, you can get a flavor for Pear’s demo day here if you’re curious.
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This morning, Peloton (NASDAQ: PTON), the tech-enabled stationary bicycle and fitness content streaming company, raised $1.2 billion in its NASDAQ initial public offering. Despite dropping more than 10% in its first day of trading — ultimately closing down 11% at $25.84 per share — the IPO was a bona fide success. Peloton, once denied (over and over again) by VC skeptics, now has hundreds of millions of dollars to take its business into a new era. One in which, the media, hardware, software, logistics and social company attempts to become a generation-defining company akin to Apple.
Founded in 2012 — six years after Soul Cycle opened its first cycling studio in New York’s Upper East Side and two years before a Soul Cycle founder, Ruth Zukerman, jumped ship to launch her own indoor cycling business, Flywheel Sports — a man by the name of John Foley made the ambitious, some might say foolish, decision to start a company that would sell these exercise bikes direct-to-consumer. That way, you could take a Soul Cycle class, in essence, in the comfort of your own home. Even better, technology would improve the experience.
As my colleague Josh Constine recently described it, these bikes come outfitted with a 22-inch Android screen, transforming an outdated exercising experience and bringing it into 2019: “It makes lazy people like me work out. That’s the genius of the Peloton bicycle. All you have to do is Velcro on the shoes and you’re trapped. You’ve eliminated choice and you will exercise,” Constine writes.
Peloton’s ability to get people exercise — a feature driven by its talented instructors (some of whom were poached from competitor Flywheel Sports) — ultimately had venture capital investors funneling $1 billion, roughly, into the business. Today, Peloton operates dozens of showrooms across the U.S., counts 1.4 million total community members — defined as any individual who has a Peloton account — and over 500,000 paying subscribers. Why? Because the company, as stated in its IPO prospectus, “sells happiness.”
“Peloton is so much more than a Bike — we believe we have the opportunity to create one of the most innovative global technology platforms of our time,” writes Foley. “It is an opportunity to create one of the most important and influential interactive media companies in the world; a media company that changes lives, inspires greatness, and unites people.”
Peloton’s flagship product, a tech-enabled stationary bike.
Peloton’s community coupled with the high margins on sales of its $2,245 bikes had the company reporting $915 million in total revenue for the year ending June 30, 2019, an increase of 110% from $435 million in fiscal 2018 and $218.6 million in 2017. Its losses, meanwhile, hit $245.7 million in 2019, up significantly from a reported net loss of $47.9 million last year.
What’s next for Peloton? The opportunities are endless, given the company’s firm seat at the intersection of hardware, software, media content and more. A third product may be in the works, expansion to international markets or new instructors. Peloton is going after a massive market ripe for disruption. What’s certain is that we’ll see a whole lot of cash flowing into fitness tech copycats in the next couple of years.
Peloton, following a number of lukewarm consumer IPOs (Uber), nearly doubled its valuation to $8.1 billion this morning after pricing its IPO at the top of its range, $29 per share. To answer some of our most burning questions, we chatted with Peloton’s president William Lynch, the former CEO of Barnes & Noble, about the float.
The following conversation has been edited for length and clarity.
Peloton president and former Barnes & Noble CEO William Lynch.
Kate Clark: What’s next for Peloton?
William Lynch: We now have over a billion in capital to fuel more growth, especially in the area of product innovation.
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MediaRadar CEO Todd Krizelman describes his company as having “a very specific objective, which is to help media salespeople sell more advertising” by providing them with crucial data. And with today’s launch of MediaRadar Events, Krizelman hopes to do something similar for event organizers.
These customer groups might actually be one and the same, as plenty of companies (including TechCrunch) see both advertising and events as part of their business. In fact, Krizelman said customer demand “basically pushed us into this business.
He also suggested that after years of seeing traditional ad dollars shifting into digital, “the money is now moving out of digital into events.”
If you’re organizing a trade show, you can use MediaRadar Events to learn about the overall size of the market, and then see who’s been purchasing sponsorships and exhibitor booths at similar events.
The product doesn’t just tell you who to reach out to, but how much these companies have paid for booths and sponsorships in the past, whether there are seasonal patterns in their conference spending and how that spending fits into their overall marketing budget — after all, Krizelman said, “In 2019, very few companies are siloed by media format as a buyer or a seller. Anyone doing that is putting their business at risk.”
He also described collecting the data needed to power MediaRadar Events as “much more complicated than we expected,” which is why it took the team two years to build the product. He said that data comes from three sources — some of it is posted publicly by event organizers, some is shared directly by the event organizers with MediaRadar and, in some cases, members of the MediaRadar team will attend the events themselves.
MediaRadar Events support a wide range of events, although Krizelman acknowledged that it doesn’t have data for every industry. For example, he suggested that a convention for coin-operated laundromat owners might be “too niche” (though he hastened to add that he meant no offense to the laundromat business).
In a statement, James Ogle — chief financial officer at Access Intelligence (which owns the LeadsCon conference and publications like AdExchanger) — said:
Hosting events and the resulting revenue that comes from them is a big part of our business. However, the event space is getting more and more crowded and also more niche. Relevancy equals value, so we want to make sure our attendees are within the right target market for our exhibitors. MediaRadar provides critical transparency into the marketplace.
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StrongSalt, then known as OverNest, appeared at the TechCrunch Disrupt NYC Battlefield in 2016, and announced a product for searching encrypted code, which remains unusual to this day. Today, the company announced a $3 million seed round led by Valley Capital Partners.
StrongSalt founder and CEO Ed Yu says encryption remains a difficult proposition, and that when you look at the majority of breaches, encryption wasn’t used. He said that his company wants to simplify adding encryption to applications, and came up with a new service to let developers add encryption in the form of an API. “We decided to come up with what we call an API platform. It’s like infrastructure that allows you to integrate our solution into any existing or any new applications,” he said.
The company’s original idea was to create a product to search encrypted code, but Yu says the tech has much more utility as an API that’s applicable across applications, and that’s why they decided to package it as a service. It’s not unlike Twilio for communications or Stripe for payments, except in this case you can build in searchable encryption.
The searchable part is actually a pretty big deal because, as Yu points out, when you encrypt data it is no longer searchable. “If you encrypt all your data, you cannot search within it, and if you cannot search within it, you cannot find the data you’re looking for, and obviously you can’t really use the data. So we actually solved that problem,” he said.
Developers can add searchable encryption as part of their applications. For customers already using a commercial product, the company’s API actually integrates with popular services, enabling customers to encrypt the data stored there, while keeping it searchable.
“We will offer a storage API on top of Box, AWS S3, Google Cloud, Azure — depending on what the customer has or wants. If the customer already has AWS S3 storage, for example, then when they use our API, and after encrypting the data, it will be stored in their AWS repository,” Yu explained.
For those companies that don’t have a storage service, the company is offering one. What’s more, they are using the blockchain to provide a mechanism for sharing, auditing and managing encrypted data. “We also use the blockchain for sharing data by recording the authorization by the sender, so the receiver can retrieve the information needed to reconstruct the keys in order to retrieve the data. This simplifies key management in the case of sharing and ensures auditability and revocability of the sharing by the sender,” Yu said.
If you’re wondering how the company has been surviving since 2016, while only getting its seed round today, it had a couple of small seed rounds prior to this, and a contract with the U.S. Department of Defense, which replaced the need for substantial earlier funding.
“The DOD was looking for a solution to have secure communication between computers, and they needed to have a way to securely store data, and so we were providing a solution for them,” he said. In fact, this work was what led them to build the commercial API platform they are offering today.
The company, which was founded in 2015, currently has 12 employees spread across the globe.
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The climate crisis continues to be just that… a crisis. And it’s spurring people across the country (and globe) to take action, particularly when it comes to their own lifestyle.
Lauren Singer is one such person. After studying Environmental Science and Politics at NYU, she started a blog called Trash Is For Tossers to make a zero-waste lifestyle more accessible and comprehensible to everyone. But there’s still an issue. Even with a steep rise in sustainable CPG products, these brands rarely have the scale to compete with traditional CPG products in price, and lack the distribution to be accessible to everyone.
That’s where Package Free comes into play. Today, Package Free is announcing that it has raised its very first capital since launch in 2017, with a fresh $4.5 million in seed funding led by Primary Ventures. Scooter Braun’s TQ Ventures, Day One Ventures, Ryan Engel of Peleton, Brooke Wall of The Wall Group, and Casper founder Neil Parikh also participated in the round, alongside others.
Package Free started as a little pop-up shop for sustainable CPG brands to show off their wares in a brick-and-mortar environment. The brands themselves paid between $1000 and $3000 to participate, and were given 100 percent of the profit from the pop-up.
By the end of month one, says Singer, every brand had been paid back for their investment. By the end of month three, Package Free had become the primary revenue driver for those brands. At that point, they switched over to a traditional retail model to generate revenue to launch an ecommerce site.
Today, Package Free is a full-fledged reseller. The pop-up shop now has a permanent status in the trendy neighborhood of Williamsburg in Brooklyn, NY, with its own warehouse in Greenpoint. The company buys their inventory wholesale and enforces incredibly strict guidelines for the vendors they work with, not least of which is a no-exceptions no-plastic policy.
Brands that sell through Package Free not only have to use all natural ingredients and be plastic-free, but must also ship to the Package Free warehouse without using any plastic. The company actually charges vendors a percentage of the shipment if the shipment arrives with plastic, and increases that percentage on the second infraction. Three strikes, and that vendor is out for good.
“We know it’s completely possible to do these things without plastic, it’s just not the norm now,” said Singer. “So we’re trying to change the foundational benchmarks of what it means to package sustainably. I truly believe that the burden of waste should never fall on the consumer. It should fall on the manufacturer first, and then the reseller.”
Once products are at the warehouse, Package Free reuses the dunnage (packaging materials) that the original shipment came with, meaning the company never uses ‘virgin dunnage’. The boxes that Package Free ships to consumers are 100 percent recycled, and shipping labels are also 100 percent recyclable. In fact, every Package Free box is printed with the words “I’m not trash” with further facts about trash.
With the funding, Package Free wants to expand to creating its own sustainable CPG products, first tackling the ‘white space’ of products that aren’t currently available via vendor partners. Singer declined to share any more details around what Package Free’s first products might be.
Package Free is also looking to hire, with a specific focus on the marketing vertical as the company has yet to do any formal marketing or paid marketing up until this point.
The ultimate goal is to put sustainable CPG on the same playing field as traditional CPG products simply by way of economies of scale. Price is the primary obstacle between everyday consumers and accessible sustainable products, and Singer’s goal is to scale up the sustainable CPG category as a whole to the point where it can reasonably compete with the Unilevers and P&Gs of the world.
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An Indian SaaS startup, which is increasingly courting clients from outside of the country, just raised a significant amount of capital to expand its business.
Hyderabad-based Darwinbox, which operates a cloud-based human resource management platform, said on Thursday it has raised $15 million in a new financing round. The Series B round — which moves the firm’s total raise to $19.7 million — was led by Sequoia India and saw participation from existing investors Lightspeed India Partners, Endiya Partners, and 3one4 Capital.
More than 200 firms including giants such as adtech firm InMobi, fintech startup Paytm, drink conglomerate Bisleri, automobile maker Mahindra, Kotak group, and delivery firms Swiggy and Milkbasket use Darwinbox’s HR platform to serve half a million of their employees in 50 nations, Rohit Chennamaneni, cofounder of Darwinbox, told TechCrunch in an interview.
The startup, which competes with giants such as SAP and Oracle, said its platform enables high level of configurability, ease of use, and understands the needs of modern employees. “The employees today who have grown accustomed to using consumer-focused services such as Uber and Amazon are left disappointed in their experience with their own firm’s HR offerings,” said Gowthami Kanumuru, VP Marketing at Darwinbox, in an interview.
Darwinbox’s HR platform offers a range of features including the ability for firms to offer their employees insurance and early salary as loans. Its platform also features social networks for employees within a company to connect and talk, as well as an AI assistant that allows them to apply for a leave or set up meetings with quick voice commands from their phone.
“The AI system is not just looking for certain keywords. If an employee tells the system he or she is not feeling well today, it automatically applies a leave for them,” she said.
Darwinbox’s platform is built to handle onboarding new employees, keeping a tab on their performance, monitor attrition rate, and maintain an ongoing feedback loop. Or as Kanumuru puts it, the entire “hiring to retiring” cycle.
One of Darwinbox’s clients is L&T, which is tasked with setting up subway in many Indian cities. L&T is using geo-fencing feature of Darwin to log the attendance of employees. “They are not using biometric punch machine that is typically used by other firms. Instead, they just require their 1,200 employees to check-in from the workplace using their phones,” said Kanumuru.

Additionally, Darwinbox is largely focusing on serving companies based in Asia as it believes Western companies’ solutions are not a great fit for people here, said Kanumuru. The startup began courting clients in Southeast Asian markets last year.
“Our growth is a huge validation for our vision,” she said. “Within six months of operations, we had the delivery giant Delhivery with over 23,000 employees use our platform.”
In a statement to TechCrunch, Dev Khare, a partner at Lightspeed Venture, said, “there is a new trend of SaaS companies targeting the India/SE Asia markets. This trend is gathering steam and is disproving the conventional wisdom that Asia-focused SaaS companies cannot get to be big companies. We firmly believe that Asia-focused SaaS companies can get to large impact value and become large and profitable. Darwinbox is one of these companies.”
Darwinbox’s Chennamaneni said the startup will use the fresh capital to expand its footprints in Indonesia, Malaysia, Thailand, and other Southeast Asian markets. Darwinbox will also expand its product offerings to address more of employees’ needs. The startup is also looking to make its platform enable tasks such as booking of flights and hotels.
Chennamaneni, an alum of Google and McKinsey, said Darwinbox aims to double the number of clients it has in the next six to nine months.
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“Make their metrics your metrics” is one of Flexport CEO Ryan Petersen’s mantras. Sometimes that means building free software for your clients. It can be frustrating aligning your fates with a fellow business if they operate on email, phone and fax like much of the freight-forwarding industry that gets pallets of goods across the world from factories to retailer’s floors. So today, the new Flexport Platform launches, allowing brand clients, their factories and their Flexport logistics reps to all team up to get stuff where it belongs on time.
The software could further stoke Flexport‘s growth by locking in customers to work with the shipping startup that was valued at $3.2 billion after raising $1 billion from SoftBank in February (to bring it to $1.3 billion in funding). Flexport’s revenue was up 95%, to $441 million in 2018, Forbes’s Alex Konrad reported. Yet there’s plenty of green field to conquer given even Flexport’s largest competitor Kuehne & Nagel only holds 2.5% market share while the whole freight-forwarding industry grows 4% per year.
The Flexboard Platform dashboard offers maps, notifications, task lists, and chat for Flexport clients and their factory suppliers.
The Flexport Platform lets 10,000 clients, like Bombas socks, invite their suppliers to collaborate on managing shipments together. An integrated calendar makes shipping timelines clear. A map gives clients a god-view of their freight criss-crossing the globe. Pre-filled forms expedite compliance. Tagging lets users group shipments and filter or search their dashboards, and flag something for extra care — like a pallet of goods critical for a marketing launch event. Collaborators also can sync up via a Facebook Wall-style feature, or direct message the team with threaded conversations, much like Slack.
Flexport CEO Ryan Petersen
“There’s infinite demand for a job well done,” Petersen says about his industry. “The hard part has always been doing a good job.” Taking the confusion out communication scattered across email chains means clients get shipping documentation filled out 50% faster with 4X more accurate data. Flexport is on the tip of the tongue as software eats the world, with antiquated sectors suddenly leveling up.
Petersen saw the inefficiency first-hand growing up running his own import/export and customs business. He is part of a wave of entrepreneurs attacking unsexy businesses that the typical Silicon Valley enterprise exec might never stumble across. But three years after we profiled his scrappy company, when it had raised just $26 million in funding and had 700 clients, Petersen tells me “We’re trying to retire the word ‘startup.’ ”
It turns out top global brands like Sonos and Klean Kanteen don’t like the second half of “move fast and break things” when those things are boats and planes full of their products. “They want a company that will help them grow, not the fly-by-night startup,” Petersen explains. But with competitors trying to chase it and incumbents trying to adopt similar technologies, Flexport must maintain its agility to avoid being subsumed by the pack.
As his company has grown to 1,700 employees, he’s dedicated a ton of his time to keeping its culture in check — especially after a certain other logistics giant startup had some uber-painful troubles with workplace toxicity. “You either have too much bureaucracy or not enough process, and no one knows what to do. The English language lacks a positive word for bureaucracy — just the right amount of process so people can move quickly.”
That’s what Flexport wanted to give clients with the new platform. From a dedicated tasks queue to a notifications pane, it’s built to take the guesswork out of what to do next while being as approachable as consumer software for new users. That also why it’s free. It’s not supposed to be some chore you’re forced to complete, product lead Frank te Pas tells me. “As you move your first shipment you get onboarded onto this system” says te Pas. “It’s our way of helping.”

That’s meant a ton of personal growth, too. Petersen is still enthusiastic, curious and charmingly rough around the edges, but he carries it all with more dignity and gravity than a few years back. “The only way I get to stay in this role is if I learn faster than anybody else. Being the CEO of a 1,700-person company is not something I knew how to do four to five years ago, or even last year,” he tells me. “I’ve changed and become more self-aware. It’s been really important to take care of myself — sleeping a lot, I quit drinking alcohol, I lost 30 pounds. I feel great.”
With plenty of cash in the bank, industry talent taking it seriously and new businesses like Flexport Capital freight financing and its cargo insurance offered in partnership with Marsh, the company might not be a startup for long. It looks like a hot candidate for a coming season of IPOs. And while this company has its own plane (the leading entry for the naming contest is “Weird Flex But OK”), it’s actually part of its shipping fleet.
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