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Cocoon’s social app for close friends gets VC backing to chase Path’s dream

You may have heard the pitch before, Facebook, Twitter and Instagram aren’t homes for your real friends anymore because they’re too big, too commercial and too influencer-y, the result is that your most important relationships have been relegated to the lowest common denominator tool on your phones: your texting app.

Cocoon, a startup from a couple of ex-Facebook employees that went through YC earlier this year, is hoping to create the dedicated software that you use for that most important group chat in your life. The iOS-only app is a bit of a cross between Life360, Slack and Path.

While Life360 is the app for concerned parents, Cocoon wants to be the app for curious long-distance families who want to check on their family and closest friends more easily. The app is structured around a Slack channel-like feed where photo, text and location updates can be pushed alongside threaded replies. Like Life360, you can can also access a dashboard of a group’s users and see where they are located in the world and whether they’re at home or work based on group-designated locations. It’s the app’s focus on close friends that has drawn comparisons to Dave Morin’s oft-loved social networking app Path.

“I am always super open and welcome to comparisons to Path because I loved it and it was totally an awesome app,” co-founder Alex Cornell tells TechCrunch. “When you look at our narratives and what we’re trying to accomplish — the goals of supporting close friends and family — there is a lot of similarity there. But at the core, our solution is actually quite different.”

That core difference, the founders tell me, is that Cocoon isn’t a social network. People are signing up to be in this small group with a few close friends of family members but the groups are closed and users aren’t (currently) logging into multiple groups.

“The main thing with a network is like that people aren’t necessarily all connected to one another, it’s asymmetrical so my friends aren’t friends with your friends and when I post a photo, you’re seeing comments from people you don’t know,” Cornell adds.

There are some clean parallels to other consumer apps, but the biggest competitor to Cocoon is what goes down in the small groups you have in iMessage or any of your other chat apps. Cocoon wants to be a properly-interfaced social network inside a group chat where everything is for the group’s benefit only. A lot is still in flux just one day after launch and the founders are hoping they can learn more about what people want from the app from its earliest users.

Like Path, the startup has a noble goal but a social app with dramatically lessened network effects certainly seems like it might have some sustainability issues. The app is currently free, but the founders say that they won’t be selling any user data or surfacing ads, hoping to add in a subscription pricing model to sustain the business. “It’s definitely top of mind and something that we want to do sooner rather than later,” CEO Sachin Monga tells us.

The company has a bit of cash to sustain things on their own for a while. Cocoon wrapped a $3 million seed round in May led by Lerer Hippeau with Y Combinator, Susa Ventures, Norwest Venture Partners, Advancit Capital, Foundation Capital, iNovia, Shrug Capital and SV Angel also participating.

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Leading robotics VCs talk about where they’re investing

The Valley’s affinity for robotics shows no signs of cooling. Technical enhancements through innovations like AI/ML, compute power and big data utilization continue to drive new performance milestones, efficiencies and use cases.

Despite the old saying, “hardware is hard,” investment in the robotics space continues to expand. Money is pouring in across robotics’ billion-dollar sub verticals, including industrial and labor automation, drone delivery, machine vision and a wide range of others.

According to data from Pitchbook and Crunchbase, 2018 saw new highs for the number of venture deals and total invested capital in the space, with roughly $5 billion in investment coming from nearly 400 deals. With robotics well on its way to again set new investment peaks in 2019, we asked 13 leading VCs who work at firms spanning early to growth stages to share what’s exciting them most and where they see opportunity in the sector:

Participants discuss the compelling business models for robotics startups (such as “Robots as a Service”), current valuations, growth tactics and key robotics KPIs, while also diving into key trends in industrial automation, human replacement, transportation, climate change, and the evolving regulatory environment.

Shahin Farshchi, Lux Capital

Which trends are you most excited in robotics from an investing perspective?

The opportunity to unlock human superpowers:

  • Increase productivity to enhance creativity leading to new products and businesses.
  • Automating dangerous tasks and eliminating undesirable, dangerous jobs in mining, manufacturing, and shipping/logistics.
  • Making the most deadly mode of transport: driving, 100% safe.

How much time are you spending on robotics right now? Is the market under-heated, overheated, or just right?

  • Three-quarters of the new opportunities I look at involve some sort of automation.
  • The market for robot startups attempting direct human labor replacement, floor-sweeping, and dumb-waiter robots, and robotic lawnmowers and vacuums is OVER heated (too many startups).
  • The market for robot startups that assist human workers, increase human productivity, and automate undesirable human tasks is UNDER heated (not enough startups).

Are there startups that you wish you would see in the industry but don’t? Plus any other thoughts you want to share with TechCrunch readers.

I want to see more founders that are building robotics startups that:

  • Solve LATENT pain points in specific, well-understood industries (vs. building a cool robot that can do cool things).
  • Focus on increasing HUMAN productivity (vs. trying to replace humans).
  • Are solving for building interesting BUSINESSES (vs. emphasizing cool robots).

Kelly Chen, DCVC

Three years ago, the most compelling companies to us in the industrial space were in software. We now spend significantly more time in verticalized AI and hardware. Robotic companies we find most exciting today are addressing key driver areas of (1) high labor turnover and shortage and (2) new research around generalization on the software side. For many years, we have seen some pretty impressive science projects out of labs, but once you take these into the real world, they fail. In these changing environmental conditions, it’s crucial that robots work effectively in-the-wild at speeds and economics that make sense. This is an extremely difficult combination of problems, and we’re now finally seeing it happen. A few verticals we believe will experience a significant overhaul in the next 5 years include logistics, waste, micro-fulfillment, and construction.

With this shift in robotic capability, we’re also seeing a shift in customer sentiment. Companies who are used to buying outright machines are now more willing to explore RaaS (Robot as a Service) models for compelling robotic solutions – and that repeat revenue model has opened the door for some formerly enterprise software-only investors. On the other hand, companies exploring robotics in place of tasks with high labor shortages, such as trucking or agriculture, are more willing to explore per hour or per unit pick models.

Adoption won’t be overnight, but in the medium term, we are very enthusiastic about the ways robotics will transform industries. We do believe investing in this space requires the right technical know-how and network to evaluate and support companies, so momentum investors looking to dip their hand into a hot space may be disappointed.

Rob Coneybeer, Shasta Ventures

We’re entering the early stages of the golden age of robotics. Robotics is already a huge, multibillion-dollar market – but today that market is dominated by industrial robotics, such as welding and assembly robots found on automotive assembly lines around the world. These robots repeat basic tasks, over and over, and are usually separated by caged walls from humans for safety. However, this is rapidly changing. Advances in perception, driven by deep learning, machine vision and inexpensive, high-performance cameras allow robots to safely navigate the real world, escape the manufacturing cages, and closely interact with humans.

I think the biggest opportunities in robotics are those which attack enormous markets where it’s difficult to hire and retain labor. One great example is long-haul trucking. Highway driving represents one of the easiest problems for autonomous vehicles, since the lanes tend to be well-marked, the roads have gentle curves, and all traffic runs in the same direction. In the United States alone, long haul trucking is a multi-hundred billion dollar market every year. The customer set is remarkably scalable with standard trailer sizes and requirements for shipping freight. Yet at the same time, trucking companies have trouble hiring and retaining drivers. It’s the perfect recipe for robotic opportunity.

I’m intrigued by agricultural robots. I’ve seen dozens of companies attacking every part of the farming equation – from field clearing and preparation, to seeding, to weeding, applying fertilizer, and eventually harvesting. I think there’s a lot of value to be “harvested” here by robots, especially since seasonal field labor is becoming harder to find and increasingly expensive. One enormous challenge in this market, however, is that growing seasons mean that the robotic machinery has a lot of downtime and the cost of equipment isn’t as easily amortized in other markets with higher utilization. The other big challenge is that fields are very, very tough on hardware and electronics due to environmental conditions like rain, dust and mud.

There are a ton of important problems to be solved in robotics. The biggest open challenges in my mind are locomotion and grasping. Specifically, I think that for in-building applications, robots need to be able to do all the thing which humans can do – specifically opening and closing doors, climbing stairs, and picking items off of shelves and putting them down gently. Plenty of startups have tackled subsets of these problems, but to date no one has built a generalized solution. To be fair, to get to parity with humans on generalized locomotion and grasping, it’s probably going to take another several decades.

Overall, I feel like the funding environment for robotics is about right, with a handful of overfunded areas (like autonomous passenger vehicles). I think that the most overlooked near-term opportunity in robotics is teleoperation. Specifically, pairing fully automated robotic operations with occasional human remote operation of individual robots. Starship Technologies is a perfect example of this. Starship is actively deploying local delivery robots around the world today. Their first major deployment is at George Mason University in Virginia. They have nearly 50 active robots delivering food around the campus. They’re autonomous most of the time, but when they encounter a problem or obstacle they can’t solve, a human operator in a teleoperation center manually controls the robot remotely. At the same time. Starship tracks and prioritizes these problems for engineers to solve, and slowly incrementally reduces the number of problems the robots can’t solve on their own. I think people view robotics as a “zero or one” solution when in fact there’s a world where humans and robots work together for a long time.

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NYSE proposes big change to direct listings

The New York Stock Exchange filed paperwork this morning with the U.S. Securities and Exchange Commission to allow companies to raise capital as part of a direct listing.

Direct listings are a way for companies to go public by selling existing shares held by insiders, employees and investors directly to the market, rather than the traditional method of issuing new shares. Direct listings have become increasingly popular since Spotify’s 2018 exit, which allowed its employees immediate liquidity, removed preferred access from bankers and allowed for market-driven price discovery. Companies, like Spotify, that opt to complete a direct listing are able to bypass the financial roadshow, thus avoiding some of Wall Street’s exorbitant fees. Historically, however, these companies have not been able to raise fresh capital as part of the process.

The NYSE’s new proposal seeks to change that. Specifically, the stock exchange plans to amend Chapter One of the Listed Company Manual, which outlines the NYSE’s initial listing requirements for companies completing initial public offerings or direct listings. If the amendment is approvedthe NYSE is subject to the regulatory oversight of the SECcompanies going public on the NYSE will be permitted to raise capital through a direct listing.

The document states the proposed change “would allow a company that has not previously had its common equity securities registered under the Act, to list its common equity securities on the Exchange at the time of effectiveness of a registration statement pursuant to which the company will sell shares in the opening auction on the first day of trading on the Exchange (a “Primary Direct Floor Listing”). The proposal would permit a company to conduct a Primary Direct Floor Listing in addition to, or instead of, a Selling Shareholder Direct Floor Listing.”

The proposed hybrid model is likely to appeal to Silicon Valley tech startups, who’ve grown more familiar with the innovate route to the public markets following Spotify and Slack’s direct listings. On the backs of these exits, tech industry leaders have touted direct listings as the latest and greatest path to the public markets. Venture capitalist Bill Gurley, in particular, has encouraged companies to consider the method. Meanwhile Silicon Valley darling Airbnb, which has stated its intent to go public in 2020, is said to be considering a direct listing rather than a traditional IPO.

Gurley, who has expressed his discontent with bankers’ inability to adequately price IPOs, recently hosted a one-day conference focused on direct listings titled Direct Listings: A Simpler and Superior Alternative to the IPO. The event was attended by members of tech’s elite, including Sequoia Capital’s Mike Moritz and Spotify chief financial officer Barry McCarthy .

“Most people are afraid of backlash from the banks so they don’t speak out,” Gurley told CNBC earlier this year of his decision to publicly advocate for direct listings. “I’m at a point in my career where I can handle the heat.”

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Gorgias raises $14M to help e-commerce companies deliver faster (and more lucrative) customer service

Gorgias, a startup offering artificial intelligence tools for customer service and support, is announcing that it has raised $14 million in Series A funding.

Co-founder and CEO Romain Lapeyre told me that the startup is taking advantage of a broader shift as brands are looking to sell directly to consumers, rather than going through intermediaries like Amazon — for example, he pointed to Nike’s recent decision to pull its products from Amazon.

As brands make this change, Lapeyre (pictured above with his co-founder and CTO Alex Plugaru) said they need a “bundle of tools” to build their online business, and “each little part of the bundle is separate.” So they might create a store with Shopify, accept payments via Stripe — and naturally, Lapeyre believes they should be handling their customer support through Gorgias .

The product integrates with Shopify, using AI and customer data to automate responses to basic questions like, “What’s my tracking number?” By doing this, the business can free customer service representatives from spending most of their time responding to these routine requests, and the customers get faster answers.

Gorgias screenshot

“The automation should just be the very basic questions,” Lapeyre added.

But even when it comes to more complex queries, Gorgias also provides tools that help the customer service representatives to respond more quickly and to upsell customers on additional products and services — Lapeyre said they’re acting as “sales associates rather than customer service agents.”

It seems like this approach is becoming a reality at some of Gorgias’ 2,000 customers — the Groovelife customer service team gets paid a commission based on upselling. At Steve Madden, meanwhile, the customer service team is using automation to respond to 20% of tickets.

Gorgias previously raised $3.5 million in seed funding. The new round was led by Flex Capital, with participation of SaaStr, Alven, CRV, Amplify Partners and Eric Yuan.

Lapeyre said Gorgias will use the money to build out the product with new  features while also bringing on more merchants.

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Instagram founders join $30M raise for Loom work video messenger

Why are we all trapped in enterprise chat apps if we talk 6X faster than we type, and our brain processes visual info 60,000X faster than text? Thanks to Instagram, we’re not as camera-shy anymore. And everyone’s trying to remain in flow instead of being distracted by multi-tasking.

That’s why now is the time for Loom. It’s an enterprise collaboration video messaging service that lets you send quick clips of yourself so you can get your point across and get back to work. Talk through a problem, explain your solution, or narrate a screenshare. Some engineering hocus pocus sees videos start uploading before you finish recording so you can share instantly viewable links as soon as you’re done.

Loom video messaging on mobile

“What we felt was that more visual communication could be translated into the workplace and deliver disproportionate value” co-founder and CEO Joe Thomas tells me. He actually conducted our whole interview over Loom, responding to emailed questions with video clips.

Launched in 2016, Loom is finally hitting its growth spurt. It’s up from 1.1 million users and 18,000 companies in February to 1.8 million people at 50,000 businesses sharing 15 million minutes of Loom videos per month. Remote workers are especially keen on Loom since it gives them face-to-face time with colleagues without the annoyance of scheduling synchronous video calls. “80% of our professional power users had primarily said that they were communicating with people that they didn’t share office space with” Thomas notes.

A smart product, swift traction, and a shot at riding the consumerization of enterprise trend has secured Loom a $30 million Series B. The round that’s being announced later today was led by prestigious SAAS investor Sequoia and joined by Kleiner Perkins, Figma CEO Dylan Field, Front CEO Mathilde Collin, and Instagram co-founders Kevin Systrom and Mike Krieger.

“At Instagram, one of the biggest things we did was focus on extreme performance and extreme ease of use and that meant optimizing every screen, doing really creative things about when we started uploading, optimizing everything from video codec to networking” Krieger says. “Since then I feel like some products have managed to try to capture some of that but few as much as Loom did. When I first used Loom I turned to Kevin who was my Instagram co-founder and said, ‘oh my god, how did they do that? This feels impossibly fast.’”

Systrom concurs about the similarities, saying “I’m most excited because I see how they’re tackling the problem of visual communication in the same way that we tried to tackle that at Instagram.” Loom is looking to double-down there, potentially adding the ability to Like and follow videos from your favorite productivity gurus or sharpest co-workers.

Loom is also prepping some of its most requested features. The startup is launching an iOS app next month with Android coming the first half of 2020, improving its video editor with blurring for hiding your bad hair day and stitching to connect multiple takes. New branding options will help external sales pitches and presentations look right. What I’m most excited for is transcription, which is also slated for the first half of next year through a partnership with another provider, so you can skim or search a Loom. Sometimes even watching at 2X speed is too slow.

But the point of raising a massive $30 million Series B just a year after Loom’s $11 million Kleiner-led Series A is to nail the enterprise product and sales process. To date, Loom has focused on a bottom-up distribution strategy similar to Dropbox. It tries to get so many individual employees to use Loom that it becomes a team’s default collaboration software. Now it needs to grow up so it can offer the security and permissions features IT managers demand. Loom for teams is rolling out in beta access this year before officially launching in early 2020.

Loom’s bid to become essential to the enterprise, though, is its team video library. This will let employees organize their Looms into folders of a knowledge base so they can explain something once on camera, and everyone else can watch whenever they need to learn that skill. No more redundant one-off messages begging for a team’s best employees to stop and re-teach something. The Loom dashboard offers analytics on who’s actually watching your videos. And integration directly into popular enterprise software suites will let recipients watch without stopping what they’re doing.

To build out these features Loom has already grown to a headcount of 45, though co-founder Shahed Khan is stepping back from company. For new leadership, it’s hired away former head of web growth at Dropbox Nicole Obst, head of design for Slack Joshua Goldenberg, and VP of commercial product strategy for Intercom Matt Hodges.

Still, the elephants in the room remain Slack and Microsoft Teams. Right now, they’re mainly focused on text messaging with some additional screensharing and video chat integrations. They’re not building Loom-style asynchronous video messaging…yet. “We want to be clear about the fact that we don’t think we’re in competition with Slack or Microsoft Teams at all. We are a complementary tool to chat” Thomas insists. But given the similar productivity and communication ethos, those incumbents could certainly opt to compete. Slack already has 12 million daily users it could provide with video tools.

Loom co-founder and CEO Joe Thomas

Hodges, Loom’s head of marketing, tells me “I agree Slack and Microsoft could choose to get into this territory, but what’s the opportunity cost for them in doing so? It’s the classic build vs. buy vs. integrate argument.” Slack bought screensharing tool Screenhero, but partners with Zoom and Google for video chat. Loom will focus on being easily integratable so it can plug into would-be competitors. And Hodges notes that “Delivering asynchronous video recording and sharing at scale is non-trivial. Loom holds a patent on its streaming, transcoding, and storage technology, which has proven to provide a competitive advantage to this day.”

The tea leaves point to video invading more and more of our communication, so I expect rival startups and features to Loom will crop up. Vidyard and Wistia’s Soapbox are already pushing into the space. As long as it has the head start, Loom needs to move as fast as it can. “It’s really hard to maintain focus to deliver on the core product experience that we set out to deliver versus spreading ourselves too thin. And this is absolutely critical” Thomas tells me.

One thing that could set Loom apart? A commitment to financial fundamentals. “When you grow really fast, you can sometimes lose sight of what is the core reason for a business entity to exist, which is to become profitable. . . Even in a really bold market where cash can be cheap, we’re trying to keep profitability at the top of our minds.”

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Omni storage & rentals fails, shutters, sells engineers to Coinbase

$35 million-funded Omni is packing up and shutting down after struggling to make the economics of equipment rentals and physical on-demand storage work out. It’s another victim of a venture capital-subsidized business offering a convenient service at an unsustainable price.

The startup fought for a second wind after selling off its physical storage operations to competitor Clutter in May. Then sources tell me it tried to build a whitelabel software platform for letting brick-and-mortar merchants rent stuff like drills or tents as well as sell them so Omni could get out of hands-on logistics. But now the whole company is folding, with Coinbase hiring roughly 10 of Omni’s engineers.

“They realized that the core business was just challenging as architected” a source close to Omni tells TechCrunch. “The service was really great for the consumer but when they looked at what it would take to scale, that would be difficult and expensive.” Another source says Omni’s peak headcount was around 70.

The news follows TechCrunch’s report in October that Omni had laid off operations teams members and was in talks to sell its engineering team to Coinbase. Omni had internally discussed informing its retail rental partners ahead of time that it would be shutting down. Meanwhile, it frantically worked to stop team members from contacting the press about the startup’s internal troubles.

We’ll be winding down operations at Omni and closing the platform by the end of this year. We are proud of what we built and incredibl y thankful for everyone who supported our vision over the past five and a half years” an Omni spokesperson says. Omni CEO Tom McLeod did not respond to multiple requests for comment. Oddly, Omni was still allowing renters to pay for items as of this morning, though it’s already shut down its blog and hasn’t made a public announcement about its shut down.

Coinbase has reached an agreement with Omni to hire members of its engineering team. We’re always looking for top-tier engineering talent and look forward to welcoming these new team members to Coinbase” a Coinbase spokesperson tells us. The team was looking for more highly skilled engineers they could efficiently hire as a group, though it’s too early to say what they’ll be working on.

Omni originaly launched in 2015, offering to send a van to your house to pick up and index any of your possession, drive them to a nearby warehouse, store them, and bring them back to you whenever you needed for just a few dollars per month. It seemed too good to be true and ended up being just that.

Eventually Omni pivoted towards letting you rent out what you were storing so you and it could earn some extra cash in 2017. Sensing a better business model there, it sold its storage business to Softbank-funded Clutter and moved to helping retail stores run rental programs. But that simply required too big of a shift in behavior for merchants and users, while also relying on slim margins.

Omni Rentals

One major question is whether investors will get any cash back. Omni raised $25 million from cryptocurrency company Ripple in early 2018. Major investors include Flybridge, Highland, Allen & Company, and Founders Fund, plus a slew of angels.

The implosion of Omni comes as investors are re-examining business fundamentals of startups in the wake of Uber’s valuation getting cut in half in the public markets and the chaos at WeWork ahead of its planned IPO. VCs and their LPs want growth, but not at the cost of burning endless sums of money to subsidize prices just to lure customers to a platform.

It’s one thing if the value of the service is so high that people will stick with a startup as prices rise to sustainable levels, as many have with ride hailing. But for Omni, ballooning storage prices pissed off users as on-demand became less afforable than a traditional storage unit. Rentals were a hassle, especially considering users had to pick-up and return items themselves when they could just buy the items and get instant delivery from Amazon.

Startups that need a ton of cash for operations and marketing but don’t have a clear path to ultra-high lifetime value they can earn from customers may find their streams of capital running dry.

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Max Q: NASA signs up new Moon delivery companies

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There were lot of highlights in the space industry this past week (even though a rocket launch that was supposed to happened is now pushed to Monday). The biggest news for commercial space might just be that NASA signed on five new companies to its list of approved vendors for lunar payload delivery services, bringing the total group to 14.

SpaceX is among them, and Musk’s company had its own fair share of news this week, too – some good, some bad. One things’ for sure: Even going in to the last week in November, there’s still plenty of news to come in this industry before the year’s out.

  1. NASA selects five new vendors for commercial lunar payloads

Artist’s rendering of Blue Origin’s Blue Moon lander.

The five include Blue Origin, SpaceX, Ceres Robotics, Sierra Nevada Corporation and Tyvak Nano-Satellite Systems. This doesn’t necessarily mean all or any of these companies will actually fly anything to the Moon on behalf of NASA, but it does mean they can officially bid for the chance. Alongside 9 other companies selected previously by NASA, their bids will be considered by the NASA based on cost, viability and other factors.

  1. SpaceX Starship prototype blows its lid

This is the bad news I referred to earlier: SpaceX’s Starship Mk1 prototype in Texas blew up just a little bit during cryo testing. This test is designed to simulate extreme cold conditions that the spacecraft could endure during flight, and it clearly didn’t. But Elon Musk was optimistic, saying just after the incident that they’ll move on to a more advanced design right away.

  1. Sierra Nevada Corporation details an expendable cargo container for its Dream Chaser spaceship

SNC’s Shooting Star module. Credit: SNC.

One of the companies that is now included in NASA’s lunar payload service provider list is Sierra Nevada Corporation (SNC). They’re currently developing and building their Dream Chaser spacecraft, which is reusable and lands like the Space Shuttle. At an event at Cape Canaveral in Florida, they unveiled what they call the ‘Shooting Star’ – an ejectable single use cargo container for the Dream Chaser that can really add to its versatility.

  1. Nanoracks will launch a test craft that can convert old spaceships into orbital habitats

This demonstration mission is just a start, but the tech that Nanoracks is launching aboard a future SpaceX launch will be able to cut metal in space, marking the first time a robotic piece of equipment has done that. The ultimate goal is to use this tech to take spent spacecraft upper stages and give them new life – as research platforms, satellites or even habitats in orbit.

  1. NASA’s JPL is using the Antarctic to test a rover for a trip to Enceladus

That’s one of Saturn’s moons, and it’s made up of icy oceans. Normally, that’s not an optimal place for a rover to get around, but the agency’s laboratory has been testing a design in the Earth’s coldest oceans to see how viable it will be, and now they’re going to use the Antarctic, which is where it’ll test it for months at a time.

  1. Tesla’s Cybertruck is made of Starship steel

Elon Musk revealed Tesla’s crazy, beautiful, ugly, strange Cybertruck pickup last week, and he noted that the stainless steel alloy that makes up its skin is the same material that SpaceX is developing and using on its new Starship spacecraft. Sometimes, being CEO of both a car company and a space company at the same time really pays off.

  1. Space is inspiring new kinds of startups

A lot of large companies outsource at least part of their innovation management and design, and with the space boom on, there’s a new opportunity for companies to emerge that specialize in helping those same large companies find out where they fit in this new frontier. Luna is one such co, putting the puzzle pieces together for health tech companies.

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Code and compete in the TC Hackathon at Disrupt Berlin

We’re in the home stretch to the TC Hackathon going down at Disrupt Berlin 2019 on 11-12 December. If you have what it takes to compete against some of the best hackers, developers, engineers and code poets, apply to the TechCrunch Hackathon now. We have fewer than 50 seats left, and they’ll be gone before you can say deep hack mode.

The Hackathon is free — no fee to apply or to compete. It’s a thrilling, fun and exhausting ride. Designing, creating and pitching a working product in roughly 24 hours will test your physical, mental and technical limits. It’s an adrenaline rush like no other.

What do you get for messing with your circadian rhythm? For starters, we’ll keep you fed, watered and caffeinated. And every participant receives a free Innovator pass to enjoy Disrupt Berlin. Then there’s the prize money associated with each sponsored contest and, on top of that, TechCrunch editors will award an additional $5,000 prize to the team they choose for creating the best overall hack.

When you and your team arrive on site, you’ll pick one of several sponsored contest hacks to tackle and complete. Arriving solo? No worries. We’ll help you find a team when you get here.

After the 24-hour hackathon clock runs out, sponsor representatives and TechCrunch editors will review all completed projects. They’ll select 10 teams to move on to the finals the following day. Each team gets two minutes to power pitch and present their products live on the Extra Crunch Stage.

After 10 sleep-deprived presentations, the judges announce the winners of the sponsor challenges and TechCrunch reveals the winner of best overall hack and awards them $5,000.

Curious about the types of challenges you’ll find on tap? We’ll announce this year’s sponsors and their specific contests before the month is out, but here’s an example of the type of challenges you can expect.

Last year at Disrupt SF, BYTON sponsored a contest challenging the Hackathon participants to create a product that addressed this question: What will people want to do in a car that has a 49-inch screen and drives autonomously? The $5,000 first prize went to CAR-O-KE, a karaoke app for autonomous vehicles. Check out the other sponsored contests, prizes and winners from DSF ’18.

TC Hackathon takes place during Disrupt Berlin 2019 on 11-12 December. Love to code? Love to compete? Love to win money and recognition? Then apply to the Hackathon today before the last remaining seats disappear.

Is your company interested in sponsoring or exhibiting at Disrupt Berlin 2019? Contact our sponsorship sales team by filling out this form.

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VTEX, an e-commerce platform used by Walmart, raises $140M led by SoftBank’s LatAm fund

E-commerce now accounts for 14% of all retail sales, and its growth has led to a rise in the fortunes of startups that build tools to enable businesses to sell online. In the latest development, a company called VTEX — which originally got its start in Latin America helping companies like Walmart expand their business to new markets with an end-to-end e-commerce service covering things like order and inventory management, front-end customer experience and customer service — has raised $140 million in funding, money it will be using to continue taking its business deeper into more international markets.

The investment is being led by SoftBank, specifically via its Latin American fund, with participation also from Gávea Investimentos and Constellation Asset Management. Previous investors include Riverwood and Naspers; Riverwood continues to be a backer, the company said.

Mariano Gomide, the CEO who co-founded VTEX with Geraldo Thomaz, said the valuation is not being disclosed, but he confirmed that the founders and founding team continue to hold more than 50% of the company. In addition to Walmart, VTEX customers include Levi’s, Sony, L’Oréal and Motorola . Annually, it processes some $2.4 billion in gross merchandise value across some 2,500 stores, growing 43% per year in the last five years.

VTEX is in that category of tech businesses that has been around for some time — it was founded in 1999 — but has largely been able to operate and grow off its own balance sheet. Before now, it had raised less than $13 million, according to PitchBook data.

This is one of the big rounds to come out of the relatively new SoftBank Innovation Fund, an effort dedicated to investing in tech companies focused on Latin America. The fund was announced earlier this year at $2 billion and has since expanded to $5 billion. Other Latin American companies that SoftBank has backed include online delivery business Rappi, lending platform Creditas and property tech startup QuintoAndar.

The common theme among many SoftBank investments is a focus on e-commerce in its many forms (whether that’s transactions for loans or to get a pizza delivered), and VTEX is positioned as a platform player that enables a lot of that to happen in the wider marketplace, providing not just the tools to build a front end, but to manage the inventory, ordering and customer relations at the back end.

“VTEX has three attributes that we believe will fuel the company’s success: a strong team culture, a best-in-class product and entrepreneurs with profitability mindset,” said Paulo Passoni, managing investment partner at SoftBank’s Latin America fund, in a statement. “Brands and retailers want reliability and the ability to test their own innovations. VTEX offers both, filling a gap in the market. With VTEX, companies get access to a proven, cloud-native platform with the flexibility to test add-ons in the same data layer.”

Although VTEX has been expanding into markets like the U.S. (where it acquired UniteU earlier this year), the company still makes some 80% of its revenues annually in Latin America, Gomide said in an interview.

There, it has been a key partner to retailers and brands interested in expanding into the region, providing integrations to localise storefronts, a platform to help brands manage customer and marketplace relations, and analytics, competing against the likes of SAP, Oracle, Adobe and Salesforce (but not, he said in answer to my question, Commercetools, which builds Shopify -style API tools for mid and large-sized enterprises and itself raised $145 million last month).

E-commerce, as we’ve pointed out, is a business of economies of scale. Case in point: While VTEX processes some $2.5 billion in transactions annually, it makes a relatively small return on that — $69 million, to be exact. This, plus the benefit of analytics on a wider set of big data (another economy of scale play), are two of the big reasons VTEX is now doubling down on growth in newer markets like Europe and North America. The company now has 122 integrations with localised payment methods.

“At the end of the day, e-commerce software is a combination of knowledge. If you don’t have access to thousands of global cases you can’t imbue the software with knowledge,” Gomide said. “Companies that have been focused on one specific region are now realising that trade is a global thing. China has proven that, so a lot of companies are now coming to us because their existing providers of e-commerce tools can’t ‘do international.’ ” There are very few companies that can serve that global approach and that is why we are betting on being a global commerce platform, not just one focused on Latin America.”

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Don’t miss out: Exhibit in Startup Alley at Disrupt Berlin 2019

Heiliger Strohsack — holy smokes! In just a few weeks, thousands of attendees will arrive in Germany for Disrupt Berlin 2019, the premiere international tech conference focused on early-stage startups. Talk about an opportunity to expose your fledgling startup to savvy investors, hungry media and a host of successful tech entrepreneurs and potential customers — from more than 50 countries.

Here’s the best part: you still have time to plant your flag in Startup Alley and place your innovative products and ideas in front of the movers and shakers who can help you advance your business goals. How? Buy a Startup Alley Exhibitor Package.

Startup Alley exhibitors receive one full day on the expo floor, plus three Founder passes, access to programming on all stages (including the Startup Battlefield competition, speakers, interactive workshops and Q&A Sessions), the complete attendee list via TechCrunch Events Mobile App, CrunchMatch — TechCrunch’s free networking platform — the complete press list and exclusive video content access once the conference ends.

Consider the benefits of exhibiting. Disrupt Berlin attendees flock to Startup Alley to meet and greet the hundreds of outstanding startups on display — including our recently announced TC Top Picks. It’s networking on steroids where you have the opportunity to meet investors determined to find the perfect addition to their portfolios, journalists eager to write about new companies and emerging trends or startuppers looking for collaborators, service providers or a new gig.

What’s more, every startup that exhibits gets a shot at the Wild Card — which means a spot to compete in Startup Battlefield. Imagine — you could win it all and take home the $50,000 prize. Does that seem far-fetched? Granted, it’s a longshot, but Legacy earned the Wild Card at Disrupt Berlin 2018 and went on to win the Startup Battlefield ccompetition. And RecordGram did the same at Disrupt NY 2017.

Whether or not you win the Wild Card, exhibiting in Startup Alley provides real benefits. Here’s what Caleb John, co-founder of Cedar Robotics, told us about his experience.

“We demonstrated our technology in front of hundreds of people. It was a chance to meet startups we might work with, investors for potential funding and, because we plan to expand down the road, we’ll need to hire people for R&D. Building relationships with those firms was very helpful.”

Disrupt Berlin 2019 takes place in just a few weeks — on 11-12 December. Don’t miss your opportunity for the kind of exposure that can alter the trajectory of your startup in the best way possible. Buy your Startup Alley Exhibitor Package and show the world what you’ve got!

Is your company interested in sponsoring or exhibiting at Disrupt Berlin 2019? Contact our sponsorship sales team by filling out this form.

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