Startups
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Startups making meat alternatives are gaining traction worldwide
Startups that produce lab-grown meat and meat substitutes are gaining traction and raising cash in global markets, mirroring a surge of support food tech companies are seeing in the United States.
New partnerships with global chains like McDonald’s in Hong Kong, the launch of test kitchens in Israel and new financing rounds for startups in Sydney and Singapore point to abounding opportunities in international markets for meat alternatives.
In Hong Kong, fresh off a $70 million round of funding, Green Monday Holdings’ OmniFoods business unit was tapped by McDonald’s to provide its spam substitute at locations across the city.
The limited-time menu items featuring OmniFoods’ pork alternatives show that the fast food chain remains willing to offer customers vegetarian and vegan sandwich options — so long as they live outside of the U.S. In its home market, McDonald’s has yet to make any real initiatives around bringing lab-grown meat or meat replacements to consumers.
Speaking of lab-grown meat, consumers in Tel Aviv will now be able to try chicken made from a lab at the new pop-up restaurant The Chicken, built in the old test kitchen of the lab-grown meat producer SuperMeat.
The upmarket restaurant doesn’t cost a thing: it’s free for customers who want to test the company’s blended chicken patties made with chicken meat cultivated from cells in a lab that are blended with soy, pea protein or whey, according to the company.
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Slintel grabs $4.2M seed to grow sales intelligence platform
As the pandemic rages on, companies are looking for an edge when it comes to sales. Having the right data about the customers most likely to convert can be a huge boost right now. Slintel, an early-stage startup building a sales intelligence tool, announced a $4.2 million seed round today.
The investment was led by Accel with help from Sequoia Capital India and existing investor Stellaris Venture Partners. The company reports it has now raised $5.7 million, including a pre-seed round last year.
Deepak Anchala, company founder and CEO, says that while sales and marketing teams are trying to target a broad market, most of the time their emails and other forms of communication with customers fall flat. As a sales person in previous startups, Eightfold and Tracxn, this was a problem Anchala experienced first hand. He believed with data, he could improve this, and he started Slintel to build a tool to provide the sales data that he was missing in these previous positions.
“We focus on helping our customers solve that [lack of data] by identifying people with high buying intent. So we are able to tell sales and marketing teams, for example, who is most likely to buy your product or your service, and who is most likely to buy your product today, as opposed to two months or six months from now,” Anchala explained.
They do this by looking at signals that might not be obvious, but which let sales teams know key information about these companies and their likelihood of buying soon. He says that every company leaves a technology footprint. This could be data from SEC filings, annual reports, job openings and so forth.
“In today’s world there is an enormous amount of footprint left online when a company uses a certain product. So what our algorithms do is we map that at scale for about 15 million companies to all the products that they’re using from the different sources we are able to identify — and we track it all from week to week,” he said.
The company has 45 employees today and expects to double that number by the end of 2021. As he builds the company, especially as an immigrant founder, Anchala wants to build a diverse and inclusive organization.
“I think one of the key successes for companies today is having diversity. We have a global workforce, so we have a workforce in the U.S. and India and we want to capitalize on that. In the next phase of hires we are looking at hiring more diverse candidates, more female employees and people of different nationalities,” he said.
The company, which was founded in 2018, and emerged from stealth last year, has amassed 100 enterprise customers and has seen most of the customers actually come on board this year as COVID has forced companies to find ways to be more efficient with their sales processes.
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Why Florida residents may soon be seeing jet-powered ‘flying taxis’
Florida is renowned for its strange news stories. In recent weeks alone, one resident reported an alligator in her garage that turned out to be a pool floatie; another discovered a python in her washing machine; and a horse needed to be pulled out of a septic tank by firefighters.
Still, don’t dismiss Orlando residents who report seeing flying taxis overhead, because they may just be coming. Lilium Aviation, a five-year-old, Munich, Germany-based, venture-backed startup that designs and makes electric vertical take-off and landing jets, is reportedly seeking tax incentives from the city to build a 56,000-square-foot transportation hub with the promise that it will create 100 high-wage jobs in return.
According to the Orlando Business Sentinel, the proposed facility — a takeoff and landing area that would be part of Lilium’s first transportation network in the U.S. — would represent a $25 million investment and, according to the city’s own estimates, generate $1.7 million in economic impact in a 10-year period. (Lilium in September began separately exploring with Germany’s Düsseldorf Airport and Cologne Bonn Airport how to turn the two airports into regional air mobility hubs.)
It’s seemingly a smart time for Lilium — whose planes aren’t expected to be up and running until 2025 — to be talking with cities about additional airport revenue. Passenger traffic has fallen through the floor, owing to the pandemic, and cargo traffic has not been immune, either. Meanwhile, 95% of revenue from airports comes from aeronautical and non-aeronautical services.
Lilium also has a little more spending money after raising $35 million in fresh funding in June led by Baillie Gifford, the largest investor in Tesla — a round that brought the company’s total funding to date to $375 million.
Earlier investors in the company include Atomico, Tencent Holdings and Freigeist.
We sat down with Atomico founder Niklas Zennström in late 2016 when the firm had just led a €10 million Series A in Lilium. At the time, the bet seemed early, despite the existence of rivals like Terrafugia and AeroMobile, yet such vehicles may be an everyday reality sooner than imagined. Investors and founders seem to think so, at least. There are now at least 15 so-called flying cars and taxis in development.
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Rocket Lab will try to recover the booster of its Electron rocket for the first time on its next launch
Rocket Lab is set to complete a crucial test for its rocket reusability program during its next mission, which is currently set to take place sometime in mid-November, with a launch widow that opens on November 16. This is a bit of a surprise, because the launch company said that it would be doing this on its 17th flight, and the next launch is actually its 16th, but the company had a succinct answer for why it moved up the timetable.
I know we said flight 17 for recovery but… pic.twitter.com/N3HDdCwPFD
— Rocket Lab (@RocketLab) November 5, 2020
This isn’t the first test Rocket Lab has performed in pursuit of reusability — after announcing in August 2019 its intent to recover and refly the Electron booster, something Rocket Lab founder and CEO Peter Beck originally said wasn’t in the cards for the company, Rocket Lab has tested reentry guidance and control systems, as well as the parachute to be used to slow the booster’s descent once it’s back in Earth’s atmosphere.
In a video released today, Beck explained the reasoning behind even attempting to recover the boosters (essentially to increase the company’s rate of production by eliminating the need to build a new booster for every flight) and also the reasons why it wasn’t in the original plan (the Electron is too small to allow for an engine-powered boost back like the ones Falcon 9 and Blue Origin’s New Shepard uses).
But Beck and team realized they could use an unconventional approach that involves flipping the rocket around and angling it such that it survives reentry, paired with a drogue parachute deployment and primary parachute combo that slows it enough that a helicopter can catch it midair as it drifts. This recovery attempt won’t include that midflight snag, but will instead hopefully see the booster land itself gently enough on the ocean’s surface, slowed by the chute, allowing a recovery team to pick it up.
Beck says that the helicopter catch part is actually not his biggest concern, since the company has previously demonstrated that part of its approach works in practice. Instead, it’s ensuring that they’re just able to actually get the stage after it deploys its orbital cargo to begin with.
If Rocket Lab can recover this first stage, that will put it well-within striking distance of putting an operational recovery system in place, hopefully leading to less time between launches and potentially lower operational costs down the line.
No matter how the launch works out, we’ll get the chance to go over the attempt and next steps with Beck at our inaugural TC Sessions: Space event in December, where he’s joining us on our virtual stage for a fireside chat.
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Inside fintech startup Upstart’s IPO filing
While the world awaits the Airbnb IPO filing that could come as early as next week, Upstart dropped its own S-1 filing. The fintech startup facilitates loans between consumers and partner banks, an operation that attracted around $144 million in capital prior to its IPO.
First Round Capital, Khosla Ventures, Third Point Ventures, Rakuten and The Progressive Corporation led rounds in the startup, according to Crunchbase data.
There’s quite a lot to like in Upstart’s IPO filing, including rapidly advancing revenues and recent profitable period. However, the company’s revenue concentration could be a concern to some investors who recall what recently happened to Fastly shares after losing a large customer.
PitchBook data indicates that the company was last valued at $750 million thanks to its 2019 Series D worth $50 million. Can Upstart reach unicorn status with its IPO? Let’s peek at the numbers and try to answer the question.
Results, earnings
Upstart’s technology uses what it describes as artificial intelligence (AI) to approve consumer loans. It collects consumer demand for credit and connects that demand to bank partners who fund the loans. The company’s AI-powered credit tool can give consumers “higher approval rates [and] lower interest rates,” according to its S-1 filing, which offers banks “access to new customers, lower fraud and loss rates, and increased automation.”
If Upstart’s AI tool can, in fact, more intelligently determine consumer creditworthiness, everyone could come out a winner, with consumers paying less and banks adding to their loan books without taking on outsized risk.
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Ushur raises $25M for its no-code platform to build customer communication flows
No-code is the name of the game in enterprise software, and today a startup called Ushur that has built a platform for any business to create its own AI-based customer communication flows with no coding required is announcing some funding to help fuel its growth.
The startup has picked up $25 million in a Series B round of funding led by Third Point Ventures (the fund founded and led by activist investor and hedge fund supremo Daniel Loeb), with previous investor 8VC (Joe Lonsdale’s fund) also participating. It brings the total raised by Ushur to $36 million.
Ushur is not disclosing its valuation, but it’s growing fast. As a mark of how it is doing, the startup is currently focusing on the insurance sector (a big one when it comes to speaking with customers and amassing data during the conversation) and it counts Aetna, Irish Life, Tower Insurance and Unum among its customers building chatbots (dubbed Virtual Customer Assistants by Ushur), automated email response flows (branded SmartMail) and tools to help customer service agents serve people more quickly (FlowBuilder). It has APIs for those who need them, with integrations into Slack, ServiceNow, Salesforce and Jira, and works in 60 languages (not just English).
It’s now widening the net to also target financial services and telecoms companies, with the plan being to use the funding primarily to expand Ushur’s sales and marketing to keep growing its business after seeing a rise in demand during the COVID-19 pandemic, CEO and co-founder Simha Sadasiva said in an interview.
As companies — not just e-commerce or other online companies, but all companies — have turned to having more virtual interactions with their customers, solutions like Ushur’s have come into their own.
That’s been especially true for companies that are not “tech” at their core. They may lack the in-house talent and other resources to build and run tech-based services from the ground up, but at the same time also are looking for solutions that don’t involve the cost (and time) of working with third-party system integrators to implement them. This is the case, Sadasiva said, with RPA (robotic process automation) solutions, which he described as a competing approach that typically requires technical expertise or systems integrators to create and implement software.
Enter no-code: solutions — software platforms really — that are built with all the nitty gritty coding behind the scenes, and easy-to-use interfaces at the front for users to knit together programs, query databases and run calculations without needing to know how to do these at the coding level, at a typically lower cost.
“For every dollar you spend on RPA tool you have to spend $3-4 more to deploy it so we are very competitive,” Sadasiva said. One email service developed by Irish Life for its agents reduced typical enquiry processing times from between 3 hours – 2.5 days to “less than a second” with 40% fewer resources, the company claims.
To be clear, these are not off-the-shelf pieces of software, but flows that are customised by the customers based on what they need and then powered by natural language processing (which is also baked in behind the scenes).
“We have hundreds of templates already created,” Sadasiva said. “But the key thing is that they are like Lego pieces, or building blocks. We provide the assembly kit to make lots of new shapes and objects.”
Although there are a lot of companies marketing themselves as no-code and low-code, and indeed there is a big demand for more productivity and communication tools that don’t require you to be a programmer to use them but give you the flexibility of building what you need, not what a software company thinks you need, Ushur is finding a lot of traction with investors and customers.
“They’re right at the intersection of some of the biggest developments in enterprise software,” said Third Point Ventures Managing Partner Robert Schwartz in a statement. “Automation that feels personal yet delivers tremendous efficiencies to the enterprise. No-code design that allows customers to get to deployment and benefit easily and incredibly fast. Customer experiences that actually favor the customer. And they’re doing an incredible job with execution.”
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Extra Crunch Live: Join Greylock’s Asheem Chandna today at 3pm EST/12pm PST on the future of enterprise and cybersecurity investing
Yes, there is an election, but that’s getting pretty boring at this point. What’s far more interesting is the future of enterprise and cybersecurity startups, markets where companies are dumping billions of dollars in the wake of the largest change in office work in decades. Old notions are being discarded, new ideas are in — and all that portends huge potential opportunities for ambitious founders.
That’s why I am so excited to be hosting the next edition of our Extra Crunch Live interview series with the superlative enterprise venture capitalist Asheem Chandna of Greylock. We’re live in about two hours today at 3 p.m. EST/11 a.m. PST/8pm GMT. Details to join are below the fold, and if you don’t have an Extra Crunch membership, click through to signup in advance.
For nearly two decades, Asheem Chandna has been investing in enterprise and security startups at Greylock, with massive investment wins in Palo Alto Networks, AppDynamics and Sumo Logic. These days, he continues to invest in cybersecurity with companies like Awake Security and Abnormal Security, data platforms like Rubrik and Delphix, and the stealthy search engine company Neeva. As a leading early-stage investor and mentor in the space, he’s seen a multitude of companies transition from inception to product-market fit to IPO.
We’re going to be talking about the current landscape for enterprise and cybersecurity startups and then also talk about company building in these contexts, an area that Chandna has been particularly focused over his career. Plus, as always with ECL, we’ll be taking questions from you, our always inquisitive audience.
So come prepared for a great conversation, and join us shortly for another ECL live broadcast.
Event Details
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Ayar raises $35M for optical interconnect tech to overcome computing bottlenecks in the CPU
The race is on to build more efficient chip technology for faster and less power-intensive computing, and today an innovative startup that’s built one solution based on in-package optical interconnect (optical I/O) technology is announcing a round of growth funding from a number of strategic investors that speaks to how its approach is getting traction.
Ayar Labs, which makes chip solutions based on optical networking principals — architecture that promises both faster computing speeds and far less power consumption (and heat) in the process — has picked up $35 million in a Series B round of funding. Co-led by Downing Ventures and BlueSky Capital, the round also includes Applied Ventures (the VC arm of Applied Materials), Castor Ventures and SGInnovate (the Singaporean government’s deep tech fund), with participation also from existing investors Founders Fund, GLOBALFOUNDRIES, Intel Capital, Lockheed Martin Ventures and Playground Global.
Charles Wuischpard, CEO of Ayar Labs, style=”letter-spacing: -0.1px; font-size: 1.125rem;”> said that the funding will be used to continue developing its product as well as working on further commercialization. “The main application area for our technology is next-generation computing, anywhere that there is massive movement of data,” he said.
That includes aerospace and government applications, artificial intelligence and high-performance computing, telecoms and cloud applications, and lidar for self-driving car and other autonomous systems. Currently Wuischpard said that most of Ayar’s work is in the areas of AI and HPC — it’s a key partner of Intel’s in its work on AI computers for Darpa (see here and here) — and in telecoms/cloud.
Ayar’s focus on optical technology — specifically using silicon photonics and processing to build an optical communication device that can be built into a CPU — is emerging as a key area for chipmakers. Just last week, Marvell announced that it would buy Inphi, an optical networking specialist, for $10 billion.
As Wuischpard describes it, the big breakthrough that Ayar has brought to bear has been bringing down the size and scale of the technology to work within a computer’s core chip architecture, its CPU, which impacts and controls memory, control unit and processing/logic, helping to speed up computing for the most demanding applications.
(The company was co-founded by Mark Wade, Chen Sun, Vladimir Stojanovic and Alexandra Wright-Gladstein based on work at MIT, and they brought in Wuischpard, an engineer by training and also a veteran exec from Intel, to help figure out how to build a commercialised business around that.)
“Optics has been around for a long time,” he points out, first in subsea cabling, then between data centers and then inside the data center. “We think of ourselves as the last or first mile, bringing optical tech into the CPU.”
As he describes it, the company has devised a new type of modulator to turn electrons into photons, a “microing modulator” as he calls it. “There have been 1,000 research papers on this, but it’s typically difficult to manufacture and operate over a wide range of temperatures, and this is where a lot of our patents come in, to develop that into a single chiplet,” he said. The amount of bandwidth the tech can handle, 2 terabits/second, “would fill a whole server, but we are doing it in 5×9 millimeters.”
He adds that the opportunities here are such that there are others also working on the same kind of technology. “There are bigger companies and one or two smaller ones, but they are all still a couple of years behind us in commercialization,” he said. “It’s one thing to build one, versus a million.” Having GLOBALFOUNDRIES as an investor — it’s also fabricating hardware for Ayar — is key in this regard.
The company seems like it would be a key acquisition target, I pointed out, not least because of the race for having ownership of technology that can give a company a leading edge over another, but also because of the trend of consolidation in the chip industry. (Intel’s acquisition of Habana Labs also underscores the interest it has in optical tech.)
Wuischpard laughs a little ironically and says that COVID-19 has been a “help” in this regard: acquisitions have slowed down, giving the startup more time and less pressure to sell up.
“Ayar Labs represents the future of interconnects which have eventual applicability to every electronic device on earth”, said Warren Rogers, partner and head of Ventures at Downing Ventures, in a statement. “We have the highest confidence that when their optical I/O technology is applied to computing, the industry will finally break away from Moore’s Law and redefine the boundaries of computing.”
“We’ve been an investor in Ayar Labs since the beginning and have been looking for opportunities to increase our ownership in the company” added Madison Hamman, managing director of BlueSky Capital. “We are very excited about Ayar Labs and believe in their patented technology and execution of a plan that makes it a core building block of future computing systems.”
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Dear Sophie: How will this election nail-biter affect immigration?
Sophie Alcorn is the founder of Alcorn Immigration Law in Silicon Valley and 2019 Global Law Experts Awards’ “Law Firm of the Year in California for Entrepreneur Immigration Services.” She connects people with the businesses and opportunities that expand their lives.
Here’s another edition of “Dear Sophie,” the advice column that answers immigration-related questions about working at technology companies.
“Your questions are vital to the spread of knowledge that allows people all over the world to rise above borders and pursue their dreams,” says Sophie Alcorn, a Silicon Valley immigration attorney. “Whether you’re in people ops, a founder or seeking a job in Silicon Valley, I would love to answer your questions in my next column.”
Extra Crunch members receive access to weekly “Dear Sophie” columns; use promo code ALCORN to purchase a one or two-year subscription for 50% off.
Dear Sophie:
The last 24 hours have been a nail-biter; I feel powerless and I’m angry that we’ve come to this. I’m worried things won’t improve and I’m confused about where we even stand.
Sometimes I just feel so very, very tired of the struggle. I am just so ready to let go. I want to live in a world where we can create harmony, peace and opportunity for all. Can I still find that in the United States?
— Wanting in Walnut Creek
Dear Wanting,
I hear you.
The good news is that there is great potential, even as the world watches the U.S. presidential election results. If anything, what the last four years have taught me is that two clichés are really true: necessity is the mother of invention, and, where there is a will, there is a way. I can relate to many folks around the world because I know what it’s like to have the world of Silicon Valley feel so close, yet so far away, at a time when I felt powerless to make a difference.
Looking back over the past four years, amazing things have been possible for our clients and my team at Alcorn Immigration Law. I founded the firm out of my kitchen just years ago when my kids were toddlers. I would look out my kitchen window hand-washing tiny baby dishes. I can still remember the feeling of the suds on my fingers as I gazed longingly at the tall building on Castro Street in downtown Mountain View where 500 Startups used to sit on the top floor. YC was just down the street.
I felt so powerless. I desperately wanted to make the world a better place, and reaching the world of Silicon Valley, even though it was just past my backyard, seemed like getting to Mars.
From those humble beginnings to now, as I founded and bootstrapped Alcorn Immigration Law on my own journey of becoming a single mom, I know what’s possible, even during the last four years of the Trump administration. We’ve had amazing success — claiming thousands of victories in supporting companies, people and families to live and work legally in the United States. If I was able to grow my firm during the last four years, I know that it’s possible for anybody to follow their heart and succeed. It’s our human essence to long to be a creator in this world, and anybody can and deserves to make a difference.
And here is what else I know: immigration law is created by acts of Congress and signed into law by the president. Mere tweets may be intended to try to bend the rules, but they cannot break them. That is what democracy is about.
In democracy, we have agreed to abide by basic laws, such as the inviolable dignity of the human being and that we want to agree on procedures for how we make decisions, like the process of passing a law about immigration. Democracy is not about majority tyranny. Democracy is about the fact that we uphold a few principles and we agreed on a decision-making process. When Trump ignores our basic laws and he ignores our legal processes, democracy is in peril.
But democracy does not need to be disrupted, it only requires small adjustments to thrive. In any group it is possible to make jointly supported decisions, taking the needs and resources of all into consideration. “Although the world is complex and decision making is complex, the components of decision making are simple,” according to Richard Graf, founder of K-i-E. Simple tools like the DecisionMaker can allow a miracle to happen — in an environment of openness and anonymity, we can all safely share our needs and concerns so that proposals can be formed based on collective best practices, knowledge, experience, intelligence and intuition. Even if it’s a complex situation, the way forward can immediately become clear.
And in our democracy, the paths to live and work in the U.S. will always remain viable, even if we need to remove a branch or navigate around a new boulder. Here at Alcorn, despite the furor and fear-mongering present in the world surrounding immigration, we are continually securing real victories for our clients. Not a client yet? Global founders can still create a startup, pitch it to investors and secure pathways to live and work legally in the United States with visas, green cards and citizenship.
So I know this and will repeat: Whatever the election results, there will still be many ways for people to legally navigate the U.S. immigration process and access the opportunity and security of life here. For more insight on these ways, please join my Election Results Webinar next week.
In the meantime, here are my thoughts on how the election results will affect the future of U.S. immigration:
Looking ahead, if Biden takes the victory, he has pledged to undo all Trump-era immigration regulations in the first 100 days and support comprehensive immigration reform. He promised to promote immigrant entrepreneurship, which could finally mean a startup visa! He also wants to speed up naturalization, rescind the Muslim travel bans, pass legislation to expand the number of H-1Bs, increase the amount of employment-based green cards, exempt international STEM PhD graduates from needing to await a priority date, create a new type of green card to promote regional economic development and support immigrant entrepreneur incubators.
Alternatively, we can expect that a Trump administration would continue restricting immigration, leading to litigation and judges deciding the fate of many recent policies. We can foresee a continued COVID freeze on green card interviews at consulates.
Also, DHS recently announced its intent to remove the randomness from the H-1B lottery and prioritize the annual H-1B selection process from highest to lowest wage starting in spring 2021. I’m sure there will be litigation about this; in the meantime, Alcorn Immigration Law continues to recommend that all employers proceed with registering employees and candidates in the lottery as usual. These details will take time to shake out and we don’t want anybody to lose a chance at being selected.
In other updates, immigration is just continuing along and there is actually some great news for folks: The State Department recently released the November Visa Bulletin and it stayed the same from October. (If you think your priority date is current or may be current soon, please contact your attorney as soon as possible to discuss filing your I-485 this month to avoid the possibility of retrogression in December!)
And if you need the freedom to build your startup, but were told that you don’t yet qualify for an O-1A visa, EB-1A or EB-2 NIW green card, you can join me in Extraordinary Ability Bootcamp with promo code DEARSOPHIE to receive 20% off.
We’re optimistic about the future. Life always offers us opportunities to grow through contrast and uncertainty, and we remain passionate about our mission to create greater freedom, empowerment, knowledge and love in the world.
Sophie
Have a question? Ask it here. We reserve the right to edit your submission for clarity and/or space. The information provided in “Dear Sophie” is general information and not legal advice. For more information on the limitations of “Dear Sophie,” please view our full disclaimer here. You can contact Sophie directly at Alcorn Immigration Law.
Sophie’s podcast, Immigration Law for Tech Startups, is available on all major podcast platforms. If you’d like to be a guest, she’s accepting applications!
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B2B marketplaces will be the next billion-dollar e-commerce startups
Merritt Hummer is a partner at Bain Capital Ventures, where she invests in the fintech, e-commerce and proptech sectors.
Startups involved in B2B e-commerce such as Faire and Mirakl have burst out of the gates in 2020. Almost overnight, these startups transformed into consequential platforms, earning billion-dollar valuations along the way. The B2B e-commerce industry has broad reach, encompassing everything from commerce infrastructure and payments technology to procurement and supply-chain solutions. But one area of the B2B e-commerce sector holds outsized promise: marketplaces.
These venues for buyers and sellers of business-related products are exploding in popularity, fueled by better infrastructure, payments and security on the back-end and companies’ increased need to conduct business online during the pandemic.
Even before the pandemic, B2B marketplaces were expected to generate $3.6 trillion in sales by 2024, up from an estimated $680 billion in 2018, according to payments research firm iBe TSD. They were already growing more quickly than most B2C marketplaces that predated them, and when COVID shutdowns hit, many companies scrambled to shift all purchasing online. A survey of business buyers conducted by Digital Commerce 360 found that 20% of purchasing managers spent more on marketplaces, and 22% spent significantly more, during the pandemic.
For many entrepreneurs running B2B marketplaces, the pandemic created new demand for their platforms. Yet to convince businesses to make a permanent shift to online purchasing, B2B marketplaces cannot simply remain stagnant, serving as simple transactional platforms. Those that innovate now to introduce adjacent services will emerge as winners in the next few years, with some inevitably becoming billion-dollar companies.
As a venture capital investor in B2B e-commerce companies, I’m carefully watching the industry and have seen several forward-thinking business models emerge for B2B marketplaces. The predominant revenue model of B2C marketplaces, the gross merchandise value (GMV) take rate, or percentage of each transaction, doesn’t always translate well in the B2B world. Instead, B2B marketplaces are discovering creative new ways to monetize their networks, ensuring their approach is tailored to the complex and nuanced world of B2B e-commerce. I’ll delve into each of these models below, providing examples of marketplaces that have successfully begun implementing them.
What makes B2B transactions unique? Before discussing how B2B marketplaces can deploy new business models, it’s important to think about how B2B transactions typically work.
Payment methods: There are four main ways to make a B2B payment: paper check, ACH transfer, electronic fund transfer (wires), and credit/debit cards. Nearly half of B2B payments are still made by paper check, but digital payment solutions are quickly gaining.
Financing: It is customary in B2B transactions to pay “with terms,” such as net 30 or net 60, effectively giving a line of credit to the business buyer that enables them to send payment after delivery of the good or service. Supply-chain financing and dynamic discounting are two mechanisms business buyers use to settle invoices with suppliers on preferred timelines.
Bulk discounts: Business buyers often expect and receive discounts in return for placing high-volume orders. While not a concept unique to B2B, negotiated or custom volume discounts can complicate the checkout process.
Contractual pricing: Businesses often enter into enterprise-level pricing agreements with their suppliers. In some B2B verticals, such as the veterinary supplies market, there is little consistency and transparency regarding the market price of any given item; instead, each buyer pays a bespoke price tied to contractual agreements. This dynamic typically benefits suppliers, which can price discriminate based on buyers’ ability and willingness to pay.
Delivery method and timing: Unlike consumers, businesses may place orders for goods but delay delivery for weeks or months. This is particularly common in the commodities market, where futures contracts specify a commodity to be delivered on a certain date in the future. B2B transactions typically include a negotiation on delivery method and timing.
Insurance: Business buyers frequently purchase insurance as part of their transactions, particularly in high-value verticals such as jewelry. Insurance is designed to protect against damage to the goods in transit or theft.
Compliance: In some verticals, particularly those related to healthcare and chemicals, there is a heavy compliance burden to ensure goods are properly sourced and transported. Is the seller legally registered to sell and transport sensitive goods such as medical equipment or pharmaceuticals?
With all of these considerations, it’s no wonder B2B e-commerce has been slower to digitize than B2C. From product discovery through the checkout process, a consumer buying a bag of licorice looks nothing like a retailer buying 100,000 bags of licorice from a distributor. The good news for B2B marketplace founders is that, based on the parameters above, there are many creative ways to extract value from transactions that go beyond the GMV take rate. Let’s explore some of the creative ways to monetize a B2B marketplace.
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