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4 strategies for deep tech founders who are fundraising

Fundraising is challenging, especially for deep tech founders who need to get investors excited about a complex technology, a complex sales cycle and a complex risk profile.

As a former investor and current angel investor, I have met thousands of founders, many in the deep tech space.

Based on my experience, here’s how to avoid making the most common mistakes deep tech founders make when pitching investors:

Work on your storytelling

Highlight your big vision

Early-stage investors are in the business of funding dreams. They chose to be early-stage investors because they love hearing about new ideas and enthralling futures. They deliberately are not investment bankers or accountants because they do not want to constantly pour over endless spreadsheets or dive deep into financial models. Similarly, they are not operators because they do not want to spend time figuring out the intricacies of a supply chain or a marketing campaign or the configuration of a product component.

Make your pitch tailored to what excites venture capital investors and avoid what does not.

So make your pitch tailored to what excites venture capital investors and avoid what does not. Keep the financial model details and the warehouse system logistics information to your Appendix. You have it in case anyone wants to dive in deeper, but your core presentation should be focused on your biggest, most bullish hopes for the company seven to 10 years from now. Dedicate multiple slides to painting the picture of what society would look like should you meet all your intended milestones as a company.

Underscore the impact

As a deep tech company, your differentiation is in your intellectual property. However, investors care less about the “what” and much more about the “so what.” Investors are less interested in the intricacies of your technology and more interested in what impact it can create.

Formulate your slides to focus on answering questions like, “What can people or companies do as a result of your technology?” and “How will people save time, money and lives with your product?”

Put your presentation to the “grandma” test. Would your grandmother be able to understand and be excited about everything you share? Investor pitch meetings are not dissertation defenses. You are being evaluated on your potential for impact rather than the intricate details of your research. The best way to succeed in this evaluation framework is to ensure that everything you share is relevant and exciting to a diverse audience of even nontechnical folks.

Try to reach hearts and minds

Five million people are a statistic, but one person is a story. When people read data on massive populations of people, they conceptually understand the implications but only on a logical level, not an emotional one. When pitching, you want to reach the hearts of investors.

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Moka.care is a European mental healthcare solution for employees

Meet moka.care, a French startup that has built several services that should help you improve your psychological well-being. The company sells its solution to employers directly. They can then offer access to moka.care to their employees.

The startup raised a $3 million (€2.5 million) funding round from Singular, the VC firm founded by former Alven partners Jeremy Uzan and Raffi Kamber. A long list of business angels are also participating in today’s round, such as Nicolas Dessaigne (Algolia), Ning Li (Made.com, Typology), Florian Douetteau (Dataiku), Céline Lazorthes (Leetchi, MangoPay), Pierre Dubuc (OpenClassrooms), Marc-Antoine de Longevialle (LeCab), Adrien Ledoux (JobTeaser), Roxanne Varza (Station F), Thibault Lamarque (CASTALIE) and Côme Fouques (Indy).

Moka.care believes that companies aren’t doing enough when it comes to mental health. Many companies give you a phone number and tell you that you can call that number to get mental support. But few employees actually call those helplines.

That’s why the startup is taking a completely different approach. The most important principle is that people are looking for different things. And you don’t necessarily know what you’re looking for when you’re feeling down. When you first contact moka.care, the company spends roughly half an hour talking with you to understand what you’re looking for.

There are three main options after that. Moka.care could send you some recommendations for a practitioner — it can be a psychologist, a certified coach or a licensed therapist. Moka.care also organizes group sessions around a specific topic. It could be focused on remote work, work-life balance, self-confidence, etc. Finally, moka.care also provides content on some of those topics. You can access that content and learn more about yourself.

With this granular approach, the company hopes it can tackle mental health conditions before it’s too late — you don’t want to recommend a therapist when an employee is already suffering from excessive stress, fatigue or burnout.

Employees don’t pay for the first sessions as it’s part of moka.care’s plans. This way, the barrier to entry should be much lower for employees. Of course, if you want to book further appointments, you’ll have to pay at some point.

For employers, moka.care tries to lower the barrier to entry as well. Clients agree on a per-employee-per-month subscription plan based on some usage rate. If your employees end up using moka.care more than that, you don’t pay more. If your employees don’t use the service at all and you’re overpaying, the startup pays you back.

There are 30 companies currently using moka.care — it represents thousands of employees that could potentially create an account and access the service. The startup currently works with around 50 practitioners.

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Barclays adds itemised digital receipts to its banking app in partnership with fintech Flux

Flux, the London fintech that has built a technology platform for banks and merchants to power itemised digital receipts and more, has seen its lengthy pilot with Barclays bear fruit.

Announced formally today — but actually quietly rolled out a few months ago — Flux-powered digital receipts are now available as an opt-in for all U.K. Barclays debit card holders within the bank’s main mobile banking app. Previously, the functionality was only available within the Barclays Launchpad app, which is available for customers that want to try out experimental or upcoming features.

Early last year, Barclays announced that it has invested in Flux, taking a minority stake, so the strengthening of its partnership isn’t too much of a surprise. Flux also went through the Techstars-powered Barclays accelerator in its very early days. However, not all corporate accelerators lead to great outcomes as corporates are notoriously risk-adverse. This one certainly wasn’t rushed but it’s meaningful regardless, giving Flux a major shot in the arm in reaching mainstream banking customers beyond the existing challenger bank partnerships it has forged.

“Customers who pay using their Barclays debit card for future in store purchases at H&M, shoe retailer schuh and food outlets, which include Just Eat and Papa Johns, will see their receipts sent automatically to their app after making a purchase. They can then easily and securely view their receipts whenever they need by tapping on the transaction,” says Barclays. Crucially, although opt-in, Barclays customers will receive a prompt to set up digital receipts when they purchase items from retailers currently on-boarded to Flux.

Founded in 2016 by former early employees at Revolut, Flux bridges the gap between the itemised receipt data captured by a merchant’s point-of-sale (POS) system and what little information typically shows up on your bank statement or mobile banking app. Off the back of this, it can also power loyalty schemes and card-linked offers, as well as give merchants much deeper POS analytics via aggregated and anonymised data on consumer behaviour, such as which products are selling best in unique baskets.

On the banking side, along with Barclays, Flux has partnered with challenger banks Starling and Monzo. Once banking customers link their account to the service, Flux delivers digital receipts (and where available rewards and loyalty) for transactions at Flux retailer partners.

Longer term, Flux wants to become a standard for the interchange of item level digital receipt data — and the proprietary platform that powers that standard — but has always faced a chicken-and-egg problem: It needs bank integrations to sign up merchants and it needs merchant integrations to sign up banks. Barclays going live properly is another significant turn in the upstart’s flywheel.

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AI Dungeon-maker Latitude raises $3.3M to build games with ‘infinite’ story possibilities

Latitude, a startup building games with “infinite storylines” generated by artificial intelligence, is announcing that it has raised $3.3 million in seed funding.

The idea of an AI-generated story might make you think of hilariously nonsensical experiments like “Sunspring,” but Latitude’s first title, AI Dungeon, is an impressively open-ended (and coherent) text adventure game where you can choose from a wide variety of genres and characters.

Unlike a classic text adventure like Zork — where players quickly become familiar with “you can’t do that”-style messages when they type something the designers hadn’t planned for — AI Dungeon can respond to any command. For example, when my brave knight was charging into battle, I typed “get depressed” and he quickly sat on a rock with his head between his hands.

“How does the AI know what’s a good story?” said co-founder and CEO Nick Walton. “Because it’s read a lot of good stories and knows the patterns involved in that.”

AI Dungeon actually started out as one of Walton’s hackathon projects. While the initial version didn’t win any prizes, he kept at it, assisted by improvements in OpenAI’s language generator, of which the most recent version is GPT-3.

AI Dungeon screenshot

AI Dungeon, Image Credits: Latitude

“The very first version of AI Dungeon I built was coherent on a sentence level, but on a paragraph level it made no sense,” Walton said. “Once you get to GPT-2, it makes a lot more sense. Once you get to GPT-3, it’s a lot more coherent on a story level. And so I think to a degree, these issues with coherency, the story not making sense, get solved as the AI gets better.”

Latitude says AI Dungeon is attracting 1.5 million monthly active users. The startup plans to create more AI-powered games, and eventually to release a platform allowing other game designers to do the same.

Walton noted that without AI, video games are always constrained by the imagination of its creators. Even when you get to games like The Elder Scrolls II: Daggerfall or No Man’s Sky, with randomly generated towns or planets, he argued that they’re really offering “the same spin on a similar concept.”

For example, he said that in Daggerfall, “When you go to all these towns, they’re all basically the same. That’s the problem with procedural generation: You’re not coming up with unique things.” AI, on the other hand, can come up with “something completely unique that’s so, so different every time.”

Latitude CEO Nick Walton

Latitude CEO Nick Walton. image Credits: Latitude

From a business perspective, he said that this could lower the cost of developing AAA games from more than $100 million to less than $100,000 — though Latitude has a ways to go before it reaches that level, since it hasn’t even released a game with graphics yet. Walton also said this could lead to new levels of immersion and interactivity.

“With this technology, you could have a world with tens of thousands of characters with their own hopes and wants and dreams,” he said. “You can have worlds that are dynamic, that are alive, rather than something like World of Warcraft, where you’ve got 10 million people who are doing the same quest.”

The startup’s funding was led by NFX, with participation from Album VC and Griffin Gaming Partners.

“Latitude is revolutionizing how games are made, creating a whole new genre of entertainment gaming fueled by AI,” said James Currier of NFX in a statement. “The best AI minds and engineers are gathering there to produce games that the world has never seen before. Latitude is already by far the leading AI games company.“

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Metalenz reimagines the camera in 2D and raises $10M to ship it

As impressive as the cameras in our smartphones are, they’re fundamentally limited by the physical necessities of lenses and sensors. Metalenz skips over that part with a camera made of a single “metasurface” that could save precious space and battery life in phones and other devices… and they’re about to ship it.

The concept is similar to, but not descended from, the “metamaterials” that gave rise to flat beam-forming radar and lidar of Lumotive and Echodyne. The idea is to take a complex 3D structure and accomplish what it does using a precisely engineered “2D” surface — not actually two-dimensional, of course, but usually a plane with features measured in microns.

In the case of a camera, the main components are of course a lens (these days it’s usually several stacked), which corrals the light, and an image sensor, which senses and measures that light. The problem faced by cameras now, particularly in smartphones, is that the lenses can’t be made much smaller without seriously affecting the clarity of the image. Likewise sensors are nearly at the limit of how much light they can work with. Consequently, most of the photography advancements of the last few years have been done on the computational side.

Using an engineered surface that does away with the need for complex optics and other camera systems has been a goal for years. Back in 2016 I wrote about a NASA project that took inspiration from moth eyes to create a 2D camera of sorts. It’s harder than it sounds, though — usable imagery has been generated in labs, but it’s not the kind of thing that you take to Apple or Samsung.

Metalenz aims to change that. The company’s tech is built on the work of Harvard’s Federico Capasso, who has been publishing on the science behind metasurfaces for years. He and Rob Devlin, who did his doctorate work in Capasso’s lab, co-founded the company to commercialize their efforts.

“Early demos were extremely inefficient,” said Devlin of the field’s first entrants. “You had light scattering all over the place, the materials and processes were non-standard, the designs weren’t able to handle the demands that a real world throws at you. Making one that works and publishing a paper on it is one thing, making 10 million and making sure they all do the same thing is another.”

Their breakthrough — if years of hard work and research can be called that — is the ability not just to make a metasurface camera that produces decent images, but to do it without exotic components or manufacturing processes.

“We’re really using all standard semiconductor processes and materials here, the exact same equipment — but with lenses instead of electronics,” said Devlin. “We can already make a million lenses a day with our foundry partners.”

Diagram comparing the multi-lens barrel of a conventional phone camera, and their simpler "meta-optic"

The thing at the bottom is the chip where the image processor and logic would be, but the meta-optic could also integrate with that. The top is a pinhole. Image Credits: Metalenz

The first challenge is more or less contained in the fact that incoming light, without lenses to bend and direct it, hits the metasurface in a much more chaotic way. Devlin’s own PhD work was concerned with taming this chaos.

“Light on a macro [i.e. conventional scale, not close-focusing] lens is controlled on the macro scale, you’re relying on the curvature to bend the light. There’s only so much you can do with it,” he explained. “But here you have features a thousand times smaller than a human hair, which gives us very fine control over the light that hits the lens.”

Those features, as you can see in this extreme close-up of the metasurface, are precisely tuned cylinders, “almost like little nano-scale Coke cans,” Devlin suggested. Like other metamaterials, these structures, far smaller than a visible or near-infrared light ray’s wavelength, manipulate the radiation by means that take a few years of study to understand.

Diagram showing chips being manufactured, then an extreme close up showing nano-scale features.

Image Credits: Metalenz

The result is a camera with extremely small proportions and vastly less complexity than the compact camera stacks found in consumer and industrial devices. To be clear, Metalenz isn’t looking to replace the main camera on your iPhone — for conventional photography purposes the conventional lens and sensor are still the way to go. But there are other applications that play to the chip-style lens’s strengths.

Something like the FaceID assembly, for instance, presents an opportunity. “That module is a very complex one for the cell phone world — it’s almost like a Rube Goldberg machine,” said Devlin. Likewise the miniature lidar sensor.

At this scale, the priorities are different, and by subtracting the lens from the equation the amount of light that reaches the sensor is significantly increased. That means it can potentially be smaller in every dimension while performing better and drawing less power.

Image (of a very small test board) from a traditional camera, left, and metasurface camera, right. Beyond the vignetting it’s not really easy to tell what’s different, which is kind of the point. Image Credits: Metalenz

Lest you think this is still a lab-bound “wouldn’t it be nice if” type device, Metalenz is well on its way to commercial availability. The $10 million Series A they just raised was led by 3M Ventures, Applied Ventures LLC, Intel Capital, M Ventures and TDK Ventures, along with Tsingyuan Ventures and Braemar Energy Ventures — a lot of suppliers in there.

Unlike many other hardware startups, Metalenz isn’t starting with a short run of boutique demo devices but going big out of the gate.

“Because we’re using traditional fabrication techniques, it allows us to scale really quickly. We’re not building factories or foundries, we don’t have to raise hundreds of mils; we can use what’s already there,” said Devlin. “But it means we have to look at applications that are high volume. We need the units to be in that tens of millions range for our foundry partners to see it making sense.”

Although Devlin declined to get specific, he did say that their first partner is “active in 3D sensing” and that a consumer device, though not a phone, would be shipping with Metalenz cameras in early 2022 — and later in 2022 will see a phone-based solution shipping as well.

In other words, while Metalenz is indeed a startup just coming out of stealth and raising its A round… it already has shipments planned on the order of tens of millions. The $10 million isn’t a bridge to commercial viability but short-term cash to hire and cover upfront costs associated with such a serious endeavor. It’s doubtful anyone on that list of investors harbors any serious doubts on ROI.

The 3D sensing thing is Metalenz’s first major application, but the company is already working on others. The potential to reduce complex lab equipment to handheld electronics that can be fielded easily is one, and improving the benchtop versions of tools with more light-gathering ability or quicker operation is another.

Though a device you use may in a few years have a Metalenz component in it, it’s likely you won’t know — the phone manufacturer will probably take all the credit for the improved performance or slimmer form factor. Nevertheless, it may show up in teardowns and bills of material, at which point you’ll know this particular university spin-out has made it to the big leagues.

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Andreessen Horowitz could make the carbon offset API Patch its latest climate bet

The early-stage carbon offset API developer Patch could be another one of Andreessen Horowitz’s early bets on climate tech.

According to several people with knowledge of the investment round, former OpenTable chief executive and current Andreessen Horowitz partner Jeff Jordan is looking at leading the young company’s latest financing.

Such an investment would be a win for Patch, which could benefit from Andreessen Horowitz’s marketing muscle in a space that’s becoming increasingly crowded. And, if the deal goes through, it could be an indicator of more to come from one of the venture industry’s most (socially) active investors.

Companies like Pachama, Cloverly, Carbon Interface and Cooler.dev all have similar API offerings, but the market for these types of services will likely expand as more companies try to do the least amount of work possible to become carbon neutral through offsetting. A growing market could generate space for more than one venture-backed winner.

Neither Patch’s co-founders nor Andreessen Horowitz responded to a request for comment about the funding.

One concern with services like Patch is that its customers will look at offsetting as their final destination instead of a step on the road to removing carbon emissions from business operations. To fix our climate crisis will take more work.

Founded by Brennan Spellacy and Aaron Grunfeld, two former employees at the apartment rental service Sonder, Patch raised its initial financing from VersionOne Ventures back in September.

Around 15 to 20 companies are using the service now, according to people familiar with the company’s operations.

The company has an API that can calculate a company’s emissions footprint based on an integration with their ERP system, and then invests money into offset projects that are designed to remove an equivalent amount of carbon dioxide.

While services like Pachama privilege lower-cost sequestration solutions like reforestation and forest management, Patch offers an array of potential investment opportunities for offsets. And the company tries to nudge its customers to some of the more expensive, high-technology options in an effort to bring down costs for emerging technologies, said one person familiar with the company’s plans.

Like other services automating offsetting, Patch evaluates projects based on their additionality (how much additional carbon they’re removing over an already established baseline), permanence (how long the carbon emissions will be sequestered) and verifiability.

And, as the company’s founders note in their own statement about the company’s service, it’s not intended to be the only solution that customers deploy.

“The majority of climate models indicate that we need to reduce our emissions globally, while also removing carbon dioxide from the atmosphere,” the founders wrote in a Medium post. “We take care of a company’s carbon removal goals, while they focus their efforts on reducing emissions, a more proprietary task that requires intimate operational knowledge. Patch complements this behavioral shift and gives us a real chance to mitigate climate change.”

VersionOne’s Angela Tran addressed any concerns about the defensibility of Patch’s technology in her own September announcement.

“We also believe that defensibility comes with the aggregation and ‘digitization’ of quality supply. When we view Patch as a marketplace, we believe that businesses (demand) care about the type of projects (supply) they purchase to neutralize their emissions,” Tran wrote. “For example, a company might choose their sustainability legacy to be linked with forestry or mineralization projects. Patch is partnering with the best carbon removal developers and the latest negative emission technologies to build a network of low-cost, impactful projects.”

While Patch is explicitly focused on climate change, Andreessen has made a few early investments in a broad sustainability thesis. The firm led a $9 million investment into Silo last year and backed KoBold Metals back in 2019.

Silo has developed an enterprise resource planning tool for perishable food supply chains. Currently focused on wholesale produce, Silo said in a statement last year that it would be extending its services to meat, dairy and pantry items over the next year.

“The market potential for an innovator like Silo to reduce waste and improve margins is enormous and we’re excited to support its efforts as the system of record for food distribution in the United States,” said Anish Acharya, general partner at Andreessen Horowitz, in a statement at the time. “Silo is well-positioned to scale beyond the west coast to help more customers modernize and transition their operations from pen and paper to software.”

Meanwhile, KoBold is a software developer that uses machine learning and big data processing technologies to find new prospects for the precious metals that companies need to make new batteries and renewable energy generation technologies.

“By building a digital prospecting engine — full stack, from scratch — using computer vision, machine learning, and sophisticated data analysis not currently available to the industry, KoBold’s software combines previously unavailable, dark data with conventional geochemical, geophysical, and geological data to identify prospects in models that can only get better over time, as with other data network effects,” wrote Connie Chan in a blog post at the time.

Taken together, these investments coalesce into a picture of how Andreessen Horowitz and its pool of $16.5 billion in assets under management may approach the renewables industry.

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HubSpot acquires media startup The Hustle

Marketing software company HubSpot is acquiring The Hustle, the business and tech media startup behind the popular newsletter of the same name.

Axios broke the news of the deal and reported that it values the startup at around $27 million. HubSpot declined to comment on the deal price, and while tweeting about the acquisition, The Hustle CEO Sam Parr wrote, “Early in my career I was transparent with money. But I didn’t like the result of sharing that stuff. So we’re not disclosing the price and HubSpot has agreed. I’m taking it to the grave!”

In its press release about the acquisition, HubSpot noted that customers are finding its products through content like its YouTube videos and HubSpot Academy.

“By acquiring The Hustle, we’ll be able to better meet the needs of these scaling companies by delivering educational, business and tech trend content in their preferred formats,” said HubSpot’s senior vice president of marketing Kieran Flanagan in a statement. “Sam and his team have a proven ability to create content that entrepreneurs, startups and scaling companies are deeply passionate about, and I’m excited to bring them on board to take that work to the next level.”

HubSpot says The Hustle’s flagship newsletter has 1.5 million subscribers. It also has a subscription offering called Trends and a podcast called My First Million.

“The goal is to build the largest business content network in the world,” Parr tweeted. “Soon, we’ll expand to a variety of mediums on a bunch of different topics and will have really innovative products coming out. We’re also going to hire the best content creators in the world.”

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BigChange raises $102M for a platform to help manage service fleets

We talk a lot these days about the future of work and the proliferation of new and better tools for distributed workforces, but companies focused on developing fleet management software — even if they have not really been viewed as “tech startups” — have been working on this problem for many years already. Today, one of the older players in the field is announcing its first significant round of investment, a sign both of how investors are taking more notice of these B2B players, and how the companies themselves are seeing a new opportunity for growth.

BigChange, a U.K. startup that builds fleet management software to help track and direct jobs to those on the go whose “offices” tend to be vehicles, has closed a round of £75 million ($102 million at today’s rates). U.S. investor Great Hill Partners led the round.

The company has built a business by tapping into the advances of technology to build apps for field service engineers and those back at the mothership who run operations and help manage their jobs, workers who in the past might have used phone calls, paperwork and lots of extra round trips between offices and sites in order to run things.

“I founded BigChange to revolutionise mobile workforce management and bring it into the 21st century. Our platform eliminates paperwork, dramatically cuts carbon, creates efficiency, promotes safer driving and means that engineers are spending less time on the roads or filling out forms and more time completing jobs,” said founder and CEO Martin Port in a statement. “We are incredibly excited to partner with Great Hill and leverage their successful track-record scaling vertical and enterprise software companies both in the U.K. and overseas.”

BigChange said that Great Hill’s stake values the company at £100 million (or $136 million). One report points to part of that funding being a secondary transaction, with Port pocketing £48 million of that. The company has been around since 2012 and appears to be profitable. It has raised very little in funding (around $2 million) before this, at one point trying to raise an angel round but cancelling the process before it completed, according to filings tracked by PitchBook.

As the technology industry continues to become essentially a part of every other industry in the world, this deal is notable as a sign of how its boundaries are expanding and getting more blurred.

BigChange is not a London startup, nor from the Cambridge or Oxford areas, nor from Bristol or anywhere in the south. It’s from the north, specifically Leeds — a city that has an impressive number of startups in it even if these have not had anything like the funding or attention that startups in cities and areas in the South have attracted. (One eye-catching exception is the online store Pharmacy2U: the Leeds startup has been backed by Atomico, BGF and others: given the interest of companies like Amazon to grow in this space, it’s likely one to watch.)

One of the big themes in technology right now is how a lot of the action is getting decentralised — a result of many of us now working remotely to stave off the spread of COVID-19, many people using that situation to reconsider whether they need to be living in any specific place at all, and subsequently choosing to relocate from expensive regions like the Bay Area to other places for better quality of life.

There are of course other cities, like Manchester, Edinburg, Cardiff and more in the U.K., with technology ecosystems (just as there have been across many cities in the U.S. for years). But when one of these, this time out of Leeds, attracts a significant funding round, it points to the potential of something similar playing out in the U.K., too, with not just talent but more money going into regions beyond the usual suspects.

The other part of the decentralisation story here focuses on what BigChange is actually building.

Here, it’s one of the many companies that have dived into the area of building apps and larger pieces of software aimed not at “knowledge workers” but those who do not sit at desks, are on the move and tend to work with their hands. For those who are on the road, it has apps to better manage their jobs and routes (which it calls JourneyWatch). For those back in the dispatch part of the operations, it has an app to track them better and use the software to balance the jobs and gain further analytics from the work (sold as JobWatch). These work on ruggedised devices and lean on SaaS architecture for distribution, and there are some 50,000 people across some 1,500 organizations using its apps today, with those customers located around the world, but with a large proportion of them in the U.K. itself.

BigChange is not the only company targeting workers in the field. We covered a significant funding round for another one of them out of North America, Jobber, which builds software for service professionals, just last month. Others tapping into the opportunity of bringing tech to a wider audience beyond knowledge workers include Hover (technology and a wider set of tools for home repair people to source materials, make pricing and work estimates, and run the administration of their businesses) and GoSite (a platform to help all kinds of SMBs — the key factor being that many of them are coming online for the first time — build out and run their businesses). Others in this specific area include Klipboard, Azuga, ServiceTitan, ServiceMax and more.

You might recognise the name Great Hill Partners as the PE firm that has taken majority stakes in a range of media companies like Gizmodo, Ziff Davis (way back when) and Storyblocks, and backed companies like The RealReal and Wayfair. In this case, the company was attracted by how BigChange was being adopted by a very wide range of industries that fall under “field service” as part of their workload.

“Unlike niche players that focus on smaller customers and specific sub-verticals, Martin and his accomplished team have built a flexible, all-in-one platform for field service professionals and operators,” said Drew Loucks, a partner at Great Hill Partners, in a statement. “BigChange’s technology is differentiated not only by its ability to serve commercial and residential clients of nearly any scale or vertical, but also by its award-winning product development and customer service capabilities.”

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Polytomic announces $2.4M seed to move business data where it’s needed

There is so much data sitting inside companies these days, but getting data to the people who need it most remains a daunting challenge. Polytomic, a graduate of the Y Combinator Winter 2020 cohort set out to solve that problem, and today the startup announced a $2.4 million seed.

Caffeinated Capital led the round with help from Bow Capital and a number of individual investors including the founders of PlanGrid, Tracy Young and Ralph Gootee, the company where Polytomic founders CEO Ghalib Suleiman and CTO Nathan Yergler both previously worked.

“We synch internal data to business systems. You can imagine your sales team living in Salesforce and would like to see who’s using your product from your customer data that lives in other internal databases. We have a no-code web app that moves internal data to the business systems of the office,” Suleiman told me.

Data lives in silos across every company, and Polytomic lets you build the connectors by dragging and dropping components in the Polytomic interface. This new data then shows up as additional fields in the target application. So you might have a usage percentage field added to Salesforce automatically if you were connecting to customer usage data.

The company actually sells the product to business operations teams, who would be charged with setting up a catalogue or menu of data sources that live in Polytomic. This is usually handled by someone like a business analyst who can configure the different sources. Once that’s done, anyone can build connectors to these data sources by selecting them from the menu and then choosing where to deliver the data.

The founders came up with the idea for the company because when they were at PlanGrid, they faced a problem getting data to the people who needed it in the company. The problem became more pronounced as the company grew and they had ever more data and more employees who needed access to it.

They left PlanGrid in 2018 and launched Polytomic a year later to begin attacking the problem. The two founders joined YC as a way to learn to refine the product, and were still working on it on Demo Day, delivering their presentation off the record because they weren’t quite done with it yet.

They released the first iteration of the product last September and report some progress getting customers and gaining revenue. Early customers include Brex, ShipBob, Sourcegraph and Vanta.

The company has no additional employees beyond the two founders as of yet, but with the seed funding in the bank, they plan to begin hiring a few people this year.

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