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Songclip raises $11M to bring more licensed music to social media
The team behind Songclip thinks that social media could use more music.
Yes, music is a big part of the experience on a handful of apps like TikTok and Triller, but Songclip co-founder and COO John vanSuchtelen told me, “That is not the end of how music is going to be a feature, that is a beginning.”
He added, “In the next nine to 12 months … just like you never have a phone without a camera, you’re not going to have an app without music clips as a feature when you make videos.”
That’s what vanSuchtelen and his co-founder and CEO Andy Blacker are hoping to enable with Songclip, which announced today that it has raised $11 million in new funding.
The startup has created an API that, when integrated with other apps (current integrations include photo- and video-editing app PicsArt), allows users to search for and share music. VanSuchtelen said that like Giphy, Songclip plans to popularize a new media format — the short audio clip — and make it accessible across a wide range of services.
“If I were to say, I’m going to send you a four-minute song,’ it’s just not going to work that way, that’s not how we communicate anymore,” vanSuchtelen said. “How do you take the music and turn it into the bite that you want to use in a social context?”
To do this, Blacker said Songclip doesn’t just license music, it also does its own tagging and clipping, while offering tools for music labels to protect their intellectual property and providing data on how people are interacting with the music. And unlike Giphy, Songclip isn’t looking to build a consumer brand.
All of this involves a combination of human editors and technology. Blacker said the human element is key to understand the nuances of songs and their association, like the fact that Simon & Garfunkel’s “Bridge Over Troubled Water” isn’t really about bridges or water, or that Katrina and the Waves’ “Walking on Sunshine” is a happy song even though it doesn’t have the word “happy” in it.
Songclip has now raised a total of $23 million. The new round was led by Gregg Smith of Evolution VC Partners. The Kraft Group, Michael Rubin, Raised in Space, Gaingels and Forefront Venture Partners also participated, as did industry executives Jason Flom and Steve Greenberg and the band AJR.
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Detail wants to turn your phone into a software-optimized camera app for live video
Meet Detail, a new startup working on an app for iOS and macOS so that you can turn your iPhone into a software-optimized camera for live video. The startup wants to make it easy to use the phone that you have in your pocket with the livestreaming platform that you already use, such as Zoom, Google Meet, Twitch, Hopin or YouTube Live.
Over the past year, if you have had to present something to a large audience over a livestream, chances are you’ve faced a few challenges. First, as Joanna Stern of the Wall Street Journal demonstrated, laptop webcams suck. There’s no way you’re going to look good with your computer.
Second, if you’re willing to invest some money, you can buy a ring light, a dedicated camera, a good microphone, etc. The issue is that it’s expensive. More importantly, it’s been really hard to buy some of this stuff as many remote workers have been looking for those devices.
Third, you might be good at teaching something, but not good at video production. Those are different skills and somehow people are telling you that you should know everything about white balance, anti-flickering and more.
As for Detail, the company wants to make it as easy as possible to go from zero to livestream. The best camera that you have is most likely the one in your pocket, right there on the back of your smartphone. For the past few years, computational photography has led to tremendous improvements when it comes to taking photos with your phone. But there’s still some work to do on the livestreaming front.
Detail founder Paul Veugen rightly points out that hosting a live video has become a commodity. But everything that happens before you send the video feed over the internet could be improved.
At first Detail is going to be an iPhone and Mac app that works hand in hand like Camo and EpocCam. There are going to be some easy-to-use settings to tweak color grades, add filters, etc. It’s going to be a more opinionated take on the smartphone-as-a-webcam movement.
Behind the scenes, the team is composed of some of the people that worked on Human, an app I started covering way back in 2013. Human was a passive fitness tracking app — you could set it up and get insights about how active you had been over the past few days. Essentially, it was like Apple’s activity rings before Apple introduced the Apple Watch. Human was acquired by Mapbox in 2016.
Detail raised a $2 million pre-seed round led by Connect Ventures. Hustle Fund, Alexander Ljung, Anke Huiskes, Arthur Kosten, Elodie and Tony Jamous, Hiten Shah, Janis Krums, Mart Kelder, Micha Hernandez van Leuffen, Othman Laraki, Omri Amir and Sten Tamkivi are also participating in the round.
As you can see, Detail is still in active development and the beta test is going to start soon. But it’s an intriguing app and I’m going to keep an eye on it to see how it pans out.
Image Credits: Detail
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Entertainment payroll startup Wrapbook raises $27M round led by a16z
Wrapbook, a startup that simplifies the payroll process for TV, film and commercial productions, has raised $27 million in Series A funding from noteworthy names in both the tech and entertainment worlds.
The round was led by Andreessen Horowitz, with participation from Equal Ventures and Uncork Capital, as well as from WndrCo (the investment and holding company led by DreamWorks and Quibi founder/co-founder Jeffrey Katzenberg) and from CAA co-founder Michael Ovitz.
“It’s time we bring production financial services into the 21st century,” Katzenberg said in a statement. “We need a technology solution that will address the increasing complexities of production onboarding, pay and insuring cast and crew, only exacerbated by COVID-19, and I believe that Wrapbook delivers.”
Wrapbook co-founder and CEO Ali Javid explained that entertainment payroll has remained a largely old-fashioned, paper-based process, which can be particularly difficult to track as cast and crew move from project to project, up to 30 times in single year. Wrapbook digitizes and simplifies the process — electronically collecting all the forms and signatures needed at the beginning of production, handling payroll itself, creating a dashboard to track payments and also making it easy to obtain the necessary insurance.
Wrapbook founders Cameron Woodward, Ali Javid, Hesham El-Nahhas and Naysawn Naji
Although the startup was founded in 2018, Javid told me that demand has increased dramatically as production resumed during the pandemic, with COVID-19 “totally” changing the industry’s culture and prompting production companies to say, “Hey, if there’s an easier, faster way to do this from my house, then yeah let’s look at it.”
Javid also described the Wrapbook platform as a “a vertical fintech solution that’s growing really fast in an industry that we understand really well and not many others have thought about.” In fact, he said the company’s revenue grew 7x in 2020.
And while Wrapbook’s direct customers are the production companies, co-founder and CMO Cameron Woodward (who previously worked in filmmaking insurance and commercial production) said that the team has also focused on creating a good experience for the cast and crew who get paid through the platform — a growing number of them (12% thus far) have used their Wrapbook profiles to get paid on multiple productions.
Image Credits: Wrapbook
The startup previously raised $3.6 million in seed funding. Looking ahead, Javid and Woodward said that Wrapbook’s solution could eventually be adopted in other project-based industries. But for now, they see plenty of opportunity to continue growing within entertainment alone — they estimated that the industry currently sees $200 billion in annual payments.
“We’re going to double down on what’s working and build things out based on what customers have asked for within entertainment,” Javid said. “To that end, we’re working towards hiring 100 people in the next 12 months.”
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Dropbox to acquire secure document sharing startup DocSend for $165M
Dropbox announced today that it plans to acquire DocSend for $165 million. The company helps customers share and track documents by sending a secure link instead of an attachment.
“We’re announcing that we’re acquiring DocSend to help us deliver an even broader set of tools for remote work, and DocSend helps customers securely manage and share their business-critical documents, backed by powerful engagement analytics,” Dropbox CEO Drew Houston told me.
When combined with the electronic signature capability of HelloSign, which Dropbox acquired in 2019, the acquisition gives the company an end-to-end document-sharing workflow it had been missing. “Dropbox, DocSend and HelloSign will be able to offer a full suite of self-serve products to help our millions of customers manage the entire critical document workflows and give more control over all aspects of that,” Houston explained.
Houston and DocSend co-founder and CEO Russ Heddleston have known each for other years, and have an established relationship. In fact, Heddleston worked for Dropbox as a summer in intern in 2010. He even ran the idea for the company by Houston prior to launching in 2013, who gave it his seal of approval, and the two companies have been partners for some time.
“We’ve just been following the thread of external sending, which has just kind of evolved and opened up into all these different workflows. And it’s just really interesting that by just being laser-focused on that we’ve been able to create a really differentiated product that users love a ton,” Heddleston said.
Those workflows include creative, sales, client services or startups using DocSend to deliver proposals or pitch decks and track engagement. In fact, among the earliest use cases for the company was helping startups track engagement with their pitch decks at VC firms.
The company raised a modest amount of the money along the way, just $15.3 million, according to Crunchbase, but Heddleston says that he wanted to build a company that was self-sufficient and raising more VC dollars was never a priority or necessity. “We had [VCs] chase us to give us more money all the time, and what we would tell our employees is that we don’t keep count based on money raised or headcount. It’s just about building a great company,” he said.
That builder’s attitude was one of the things that attracted Houston to the company. “We’re big believers in the model of product growth and capital efficiency, and building really intuitive products that are viral, and that’s a lot of what what attracted us to DocSend,” Houston said. While DocSend has 17,000 customers, Houston says the acquisition gives the company the opportunity to get in front of a much larger customer base as part of Dropbox.
It’s worth noting that Box offers a similar secure document-sharing capability enabling users to share a link instead of using an attachment. It recently bought e-signature startup SignRequest for $55 million with an eye toward building more complex document workflows similar to what Dropbox now has with HelloSign and DocSend. PandaDoc is another competitor in this space.
Both Dropbox and DocSend participated in the TechCrunch Disrupt Battlefield, with Houston debuting Dropbox in 2008 at the TechCrunch 50, the original name of the event. Meanwhile, DocSend participated in 2014 at TechCrunch Disrupt in New York City.
DocSend’s approximately 50 employees will be joining Dropbox when the deal closes, which should happen soon, subject to standard regulatory oversight.
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Two European companies are mapping a future service for direct air capture to sequestration of CO2
The Swiss-based, venture capital-backed, direct air capture technology developer Climeworks is partnering with a joint venture between the government of Norway and massive European energy companies to map the pathway for a business that could provide not only the direct capture of carbon dioxide emissions from air, but the underground sequestration and storage of those emissions.
The deal could pave the way for a new business that would offer carbon capture and sequestration services to commercial enterprises around the world, if the joint venture between Climeworks and the newly formed Northern Lights company is successful. It would mean the realization of a full-chain carbon dioxide removal service that the two companies called a necessary component of the efforts to reverse global climate change.
Northern Lights was incorporated in March as a joint venture between Equinor, Shell and Total to provide processing, transportation and underground sequestration services for captured carbon dioxide emissions. The business is one of the lynchpins in the Norwegian government’s efforts to capture and store carbon emissions safely underground under a plan called The Longship Project.
“There is growing awareness of the need to build capacity to remove CO2 from the atmosphere to achieve net zero by 2050. We are enthusiastic about this collaboration with Climeworks. Combined with safe and permanent storage, direct air capture has the potential to get the carbon cycle back in balance,” said Børre Jacobsen, the managing director of Northern Lights, in a statement.
The two companies are hoping to prove that Northern Lights facilities combined with Climeworks direct air capture technologies can prove to be a part of a push toward negative emissions technologies that allow companies in non-industrial sectors to become either carbon neutral or carbon negative.
There are a number of caveats to the project, which reveal both the potential promise and pitfalls of direct air capture initiatives and sequestration and monitoring projects.
The first issue is the need to set a global price for carbon dioxide emissions that would make the projects economically viable.
“There is one legislation worldwide that is paying for direct air capture of CO2 and that is the Low Carbon Fuel Standard in California,” said Christoph Gelbad, the co-chief executive and co-founder of Climeworks. “It’s paying up to $200 per ton… this price range is the price range that will be needed to make this full chain, really going from the atmosphere to direct air capture to underground storage and monitoring. That will be the price range needed to build up the infrastructure and finance it.”
A breakdown of the costs associated with different carbon capture technologies. Image Credit: Climeworks
That price is on the highest end of any that world leaders have discussed as a potential cost for carbon-emitting industries (and it’s well below the price that China has set for carbon emissions, which is important to note, given the scale of China’s contribution to the production of greenhouse gases that cause global warming).
Beyond any pricing concerns associated with making these direct air carbon capture and storage solutions viable, there’s the scale at which these projects would need to be developed to make a real dent in global emissions.
Here again, Gelbad offers a clear-eyed assessment of his company’s capabilities and the size of the problem.
“The numbers given by science 10 to 20 billion tons of CO2 for removal,” Gelbad said. “Direct Air Capture will need to grow at a gigaton scale. This [potential] site will be in the megaton scale. [But] this is the range where our journey together with Northern Lights definitely could go. We see it going into the megaton ranges.”
Climeworks uses renewable energy and waste heat to power modular collectors that can be stacked into machines at any size. The only limit to the company’s ability to capture carbon dioxide is the availability of power, according to Gelbad.
The company already has a collaboration with an Icelandic company called Carbfix, where the Climeworks technology is used to capture carbon dioxide and store it in mineralized basalt. The company said in a statement that it’s looking globally for other opportunities for permanent carbon dioxide storage and that the Northern Lights solution of deep geological sequestration in an offshore saline aquifer under the North Sea represents an ideal alternative site.
To develop its technology, Climeworks has raised more than $150 million from investors, including the Swiss lender Zuercher Kantonalbank.
For its part, Northern Lights is already planning on capturing carbon dioxide from industrial point sources in the Oslo region, which will then be shipped to an onshore terminal on the Norwegian coast. A facility there will transport the liquefied carbon dioxide by pipeline to an offshore storage location 1.62 miles below the seabed in the North Sea.
“Northern Lights is offering carbon capture and sequestration as a service. From the idea of doing this project and from the early days of working with the ministry … my biggest surprise was the level of interest in [carbon capture and sequestration] among emitters in Europe,” said Jacobsen. “This awareness. This interest. And the need to find a solution is accelerating. We are talking about what are the possibilities and what are the solutions. Northern Lights offers a great part of the value chain.”
Some companies are already interested in becoming early customers for the project, Jacobsen said. “We have a number of MOUs and confidentiality agreements with customers and letters of support. Big interest in discussing with us. The key will be that we have to bring conversations into agreements so that we can bring this business forward.”
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Wefarm adds $11M to expand its network for independent farmers, now at 2.5M users
The vast majority of startups remain focused on consumers, knowledge workers and the opportunities to provide services to those that are already operating completely, or at least partially, in digital environments. But today comes news of funding for a startup building a social network for what is probably one of the least digital business sectors of all: independent, small-hold farmers in the developing world.
Wefarm, a social networking platform aimed at independent farmers to help them meet each other, exchange ideas and get advice, and sell or trade equipment and supplies, has raised $11 million funding to continue expanding its business, which now has 2.5 million users.
To put that number and the growth opportunity into some perspective, Wefarm estimates there are some 400 million small-hold farmers globally, with a large proportion of them in developing markets.
The funding, an extension to the company’s 2019 Series A, is being led by Octopus Ventures. True Ventures (which led the 2019 round), Rabo Frontier Ventures, LocalGlobe, June Fund and AgFunder also participated. Wefarm has raised $32 million since being founded in 2015.
To date, London-based Wefarm has primarily found traction in countries in East Africa. Its service is available via a website, but most of its users are accessing without any internet use at all, via the company’s SMS interface. The SMS format has now hosted more than 37 million conversations from farmers engaging in around 400 different types of farming (from livestock or dairy to grains and fruits and vegetables) and $29 million in marketplace sales, the company said.
But rolling out SMS services can be slow, in part because it requires Wefarm to strike local deals with carriers over data usage. (That has also meant that the company has tightly controlled growth: if you go to the main site, you’ll see that you can either join a waitlist or join by way of an invitation from an existing member.)
Kenny Ewan, Wefarm’s founder and CEO, said this latest tranche of funding in part will be used to roll out an app (currently in beta) that will help it launch in more countries and pick up more farmers.
“The big step we’re taking is going from SMS to a digital, app-based service, which will remove the digital barrier,” he said in an interview. “We compare it to the shift from sending DVDs in the mail to streaming video online. We feel like the time is right and believe it could take us to the 100 million mark of users.”
From pandemics to locust plagues
Wefarm’s role in helping link up independent farmers — traditionally and by its nature one of the most analog of industries — has taken on an interesting profile particularly in the last year.
The COVID-19 pandemic has thrown a stark light on a number of digital divides in the world, and one of the most distinctive has been in the wider world of business. Entrepreneurs, companies and organizations that had digital strategies in place could hit the ground running to adapt to a “new normal,” with less physical interaction. Those that did not had to scramble to get there to avoid a nosedive in activity.
Image Credits: Wefarm (opens in a new window)
Wefarm was around for years before the COVID-19 pandemic, and in some regards it has always been championing and giving a digital voice to the underdogs.
The wider agricultural industry — globally a multi-trillion-dollar enterprise, accounting for up to 25% of GDP in some markets — has undergone some significant digital transformation, but that has been focused on tools and other technology for the agribusiness sector, which includes the giant conglomerates and multinationals like Cargill, Archer-Daniels-Midland, Bayer (Monsanto’s parent), John Deere and others.
Wefarm’s importance (and often singular presence) as a tool for independent farmers to communicate, trade and generally network with others like them was already playing out before COVID-19. When we covered the company’s previous raise in 2019 (the first part of its Series A, a $13 million round) it had already grown to 1.9 million members. And, as it happens, for many of its users, COVID-19 was in some regards the least of their concerns:
“In reality a lot of people in rural Africa were concerned about the weather, or the effect of a locust plague,” Ewan said. “What we saw was traffic around not COVID, but these topics. They had different preoccupations.”
But the pandemic has had an impact, nevertheless. On the platform itself, as we saw in other e-commerce scenarios, Wefarm emerged as an essential service for trading at a time when in-person meetings were halted. As for Wefarm as a business, Ewan said that it essentially meant that the company’s country expansion plans had completely halted mainly because business development teams could no longer travel as they had before: another reason why launching an app could be a useful growth tool.
(That lack of travel was also potentially helpful to Wefarm: despite that the company still managed to grow by 600,000 more users, Ewan pointed out, underscoring a clear demand for the service among its target audience.)
Going forward, there are other ways in which Wefarm aims to leverage its user base, its network and the data that it potentially can amass from them.
“We see the possibility of providing more analytics and data. Our users want that very much,” Ewan said. “We now know more about small-scale farmers than anyone else, because they talk to us.” Areas that Wefarm is considering to develop over the next two years are whether it can help provide more insight into more workable business models, pricing models and more data on particular aspects like ripening periods.
“By building a highly engaged community of millions of small-holder farmers, Wefarm has created a powerful platform providing greater access to vital knowledge and information, which allows farmers to unlock greater economic potential from their land,” said Kamran Adle, early-stage investor at Octopus Ventures. “In practice that might mean understanding which fertilisers work best, what the market price is for certain goods, or new farming techniques that result in better yields, all of which can make a significant difference to livelihoods. It’s also an enormous market with more than 400 million small-holder farmers globally who collectively spend around $400 billion on farming inputs. There is a huge opportunity for Kenny and the team at Wefarm to achieve incredible scale and we’re excited for the launch of its digital platform which will further accelerate growth.”
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Tackle nabs $35M Series B to help companies navigate cloud marketplaces
Each of the big three cloud vendors — Amazon, Microsoft and Google — has a marketplace where software vendors can sell their wares. It seems like an easy enough proposition to throw your software up there and be done with it, but it turns out that it’s not quite that simple, requiring a complex set of business and technical tasks.
Tackle, a startup that wants to help ease the process of getting a product onto one of these marketplaces, announced a $35 million Series B today. Andreessen Horowitz led the investment with help from existing investor Bessemer Venture Partners. The company reports it has now raised $48.5 million.
Company founder Dillon Woods says that at previous jobs, he found that it took several months with a couple of engineers dedicated to the task to get a product onto the AWS marketplace, and he noticed that it was a similar set of tasks each time.
“What I saw [in my previous jobs] was that we were kind of redoing the same work. And I thought everybody out there was probably reinventing the same wheel. And so when I started Tackle, my goal was to create a software platform that would take that time down to one or two days. So it’s really a no-code solution, and it makes it much more of a business decision, rather than this big technical integration project,” Woods told me.
While you may think it’s a pretty simple task to put an app on one of these marketplaces, Woods points out that the AWS user guide explaining the ins and outs is a 700-page pdf. He says that it’s not just the technical complexity of setting up the various API calls to get it connected, there is also the business side of selling in the marketplace, and that requires additional APIs.
“There’s not just the initial sale. There could be things later like upgrades, refunds, cancellations — maybe you need to do overage charges against that same contract. And so there are all of these downstream things that happen that all require API integration, and Tackle takes care of all of that for you,” Woods explained.
CEO John Jahnke says that the company usually starts with one product in one marketplace, which acts as a kind of proof of concept for the customer, then builds up from there. Once customers see what Tackle can do, they can expand usage.
It seems to be working, with the startup reporting that it tripled annual recurring revenue (ARR), although it didn’t want to share a specific number. It also doubled headcount and the number of customers and was responsible for over $200 million in transactions across the three cloud marketplaces.
Jahnke didn’t share the exact number of customers, but he said there were currently hundreds on the platform, including companies like Snowflake, GitHub, New Relic and PagerDuty.
The company currently has 67 employees spread across 25 states, with plans to almost double that by the end of 2021. He says that it’s essential to put systems in place to build a diverse company now.
“How we scale through this next 100% increase in headcount is going to define the mix of the company into the future. If we can get this right right now and continue to extend on the foundation for diversity and inclusion that we started and make it a real part of our conversation at some scale, we think we’ll be set up as we go from 100 employees to 1,000 employees over the long period of time to continue to grow and create opportunities for people wherever they are,” Jahnke said.
Martin Casado, general partner at lead investor a16z, says this type of selling has become essential for businesses and that’s why he wanted to invest in the company. “Cloud marketplaces have become a primary channel for selling software quickly and conveniently. Tackle is the leading player for enabling companies to sell software through the cloud,” he said.
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Zapier buys no-code-focused Makerpad in its first acquisition
Zapier, a well-known no-code automation tool, has purchased Makerpad, a no-code education service and community. Terms of the deal were not disclosed.
TechCrunch has covered Zapier often during its life, including its first, and only, fundraising event, a $1.2 million round back in 2012 that tapped Bessemer, DFJ and others. Since then the company has added more expensive tiers to its service, built out team-focused features, and recently talked to Extra Crunch about how it scaled its remote-only team.
In an interview Monday, Zapier CEO Wade Foster told TechCrunch that his company now has 400 workers and crossed the $100 million ARR mark last summer.
The Makerpad deal is its first acquisition. TechCrunch asked Makerpad founder Ben Tossell about the structure of the deal, who said via email that his company will operate as a “stand-alone” entity from its new parent company.
The deal doesn’t seem prepped to upend what the smaller startup was working on before it was signed. “Ultimately,” Tossell wrote, “Makerpad’s vision is to educate as many people as possible on the possibilities of building without writing code.”
Foster seems content with that focus, describing to TechCrunch how he intends to let Makerpad operate largely independently, albeit inside a set of editorial guidelines.
TechCrunch asked the Makerpad founder why this was the right time to sell his business. He said that the pairing would help his team take the no-code world farther than it could alone, also noting that the deal was a “no-brainer” over “alternative routes such as VC funding.”
The acquisition was partially driven by a single tweet. This one, in fact. According to Tossell, the CEO of Zapier reached out after reading it, leading to conversations and a deal. Foster expanded on the story during a call, saying that he had long followed Tossell’s work and that the two had met previously at dinners. The tweet wound up in his Slack, he said, so he reached out to the Makerpad founder, and from there it was a pretty quick ramp to a deal.
The two companies have seen rapid growth in recent quarters. Foster detailed to TechCrunch how small businesses have become increasingly reliant on his company’s service in the post-COVID world, with Zapier seeing strong SMB adoption after the pandemic hit. Given the digital transformation’s acceleration, that’s a trend that likely won’t slow soon. And Tossell told TechCrunch that no-code has already “grown bigger than [he] had imagined it could,” with his company seeing users expanding 4x in just under the last year.
Zapier, perhaps one of the largest success stories in the broad swath of technology products that we might call the no-code world, now has an attached community that could help directly add users to its service, and perhaps indirectly by making the aggregate pool of no-coders larger over time.
The no-code space has been active in recent months, as has its sibling niche, the low-code market. The latter has seen recent rounds in the nine figures, as some corporations turn to low-code tools to help them more quickly build internal software. The no-code world has its own successes, like Zapier’s nine-figure revenues.
Foster was neutral on more acquisitions, neither closing the door on them when TechCrunch asked, but not opening it any wider at the same time. On the SPAC question, however, the CEO was a bit clearer. That’s a no.
After having spoken to a grip of no-code and low-code founders and investors in recent months, it seems clear that the broader business market is coming around to low-code services and that smaller companies have been quick adopters of no-code tooling. As low-code tools become increasingly abstracted from coding, and no-code tools add functionality, perhaps we’ll see the two related categories merge.
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From electric charging to supply chain management, InMotion Ventures preps Jaguar for a sustainable future
Since InMotion Ventures, the independent investment and incubation initiative set up by Jaguar Land Rover, launched in 2016 the firm has focused on backing companies across the mobility space broadly. Its 15 active investments run the gamut from autonomous vehicles, to car insurance tech, to ride-sharing, and travel planning, but increasingly the firm is focusing its efforts on vehicle electrification and sustainable supply chains.
As the mobility market moves to embrace electrification, InMotion wants to make sure its portfolio is in the mix.
That’s evident from its most recent investment in Circulor, a company that monitors supply chains from raw material inputs to finished outputs with an eye toward sustainable sourcing.
“As an OEM nowadays it’s increasingly important to have increasing transparency and visibility into how all of those materials have been sourced,” said the firm’s managing director, Sebastian Peck. Circulor already has a strong footprint in the automotive industry, Peck said, and is working with a major oil company on tracing the share of recycled plastics that have come from that provider. “It has applications across any industry.”
Jaguar Land Rover is also using Circulor’s technology to track a material that’s being used in the interior of one of the company’s vehicles, Peck said. The stealthy project hasn’t been publicly revealed yet, but the company has worked with a university and supplier to trace the material from its point of origin to the finished product.
Sustainable supply chains aren’t the only priorities Peck laid out in a recent interview with TechCrunch.
As the mobility market moves to embrace electrification, InMotion wants to make sure its portfolio is in the mix and Peck said it would be looking to make investments in a number of different areas around electric vehicles and batteries.
“We have looked at a number of companies who are developing new battery chemistries. We haven’t made an investment yet,” Peck said. “We don’t have a deep enough insight into the IP portfolios of the big battery suppliers to really be able to reliably benchmark those new chemistries. We have not had enough conviction to make an investment or back a particular company. From a value chain it is two or three steps away from us. It’s a space we’re looking at.”
Image Credits: Jaguar Land Rover
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Cosi raises €20M for its ‘full-stack’ approach to short-term rentals
Cosi Group, a Berlin-based startup offering an alternative to boutique hotels and managed short-stay apartments, is disclosing €20 million in new investment.
Backing the round is Vienna-based Soravia, a leading real estate group in German-speaking countries. Existing investors Cherry Ventures, e.ventures, Kreos Capital and Bremke followed on, along with a number of individual investors. They are described as including the founders of Flixbus, Travelperk, Comtravo and Cosi’s own founders.
Cosi says it will use the fresh capital to accelerate international expansion in Europe, implement a new brand and launch a “new strategic business unit” soon.
Originally described as a tech-enabled or “full-stack” hospitality service that competes with well-run boutique hotels or traditional local managed apartments, the company signs long-term leases with property owners, and then furnishes those apartments itself to “control” the interior design experience. It claims to have digitised, and where possible, automated its processes in order to scale and maintain quality of service throughout the guest journey, from initial contact to loyalty.
Christian Gaiser, CEO of Cosi, tells me the startup has not only been able to mitigate the pandemic — which has seen major restrictions in travel, including countries going into full lockdown — but actually thrive. That’s because Cosi was able to tap “new demand channels” that aren’t reliant on holiday travel or short business trips.
Described as “midstay” (guests that stay for one month or longer), examples include people who arrive in a city and need a home for one or two months until they find a longer-term apartment, citizens who need to get away from shared apartments (perhaps to be less at risk or to work from home), or families who are building or renovating a house that faces construction delays due to the pandemic.
“Thus, we were able to reach over 90% occupancy and managed to operate our locations on a cash-flow-positive scale,” adds the Cosi CEO. “Lesson learned for us: Even when almost all your demand channels dry out, you still can do a lot if you focus on what you can control. We simply activated new demand channels.”
In addition, he says the pandemic has accelerated a shift in demand preferences, seeing “big hotel bunkers” become less popular versus individual apartment style accommodations.
Meanwhile, Cosi has also seen a “massive boost in supply,” with lots of takeover opportunities in the hotel space, especially for underperforming hotel properties. And since office space demand has contracted dramatically, the company is receiving offers to convert office space for use as midstay accommodation.
“On the back of our strong COVID performance, we’ve built a lot of trust among the real estate community and receive more and more offers,” says Gaiser. “Prices for supply have fallen sometimes dramatically, depending on the city, due to these factors”.
To that end, Cosi currently has 750 units under contract, with 1,500 more under negotiation.
Adds the Cosi CEO: “Now is exactly the right timing to double down on Cosi’s growth from a long-term perspective. When everyone is scared/shocked, you can win big if you have a clear plan. Our investors bought into this plan, as we have demonstrated that our business model is resilient and we also have the capacity to navigate the ship both in good but also in rough waters.”
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