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Papaya Global raises $40M for a payroll and HR platform aimed at global workforces
Workforces are getting more global, and people who work day in, day out for organizations don’t always sit day in, day out in a single office, in a single country, to get a job done. Today, one of the startups building HR to help companies provision services for and manage those global workers better is announcing a funding round to capitalise on a surge in business that it has seen in the last year — spurred in no small part by the global health pandemic, the impact it’s had on travel and the way it has focused the minds of companies to get their cloud services and workforce management in order.
Papaya Global, an Israeli startup that provides cloud-based payroll, as well as hiring, onboarding and compliance services for organizations that employ full-time, part-time, or contract workers outside of their home country, has raised $40 million in a Series B round of funding led by Scale Venture Partners. Workday Ventures — the corporate investment arm of the HR company — Access Industries (via its Israeli vehicle Claltech), and previous investors Insight Partners, Bessemer Venture Partners, New Era Ventures, Group 11 and Dynamic Loop also participated
The money comes less than a year after its Series A of $45 million, following the company growing 300% year-over-year annually since 2016. It has now raised $95 million and is not disclosing valuation. But Eynat Guez, the CEO who co-founded the company in that year with Ruben Drong and Ofer Herman, said in an interview that it’s 5x the valuation it had in its round last year.
Its customers include fast-growing startups (precisely the kind of customer that not only has global workforces, but is expanding its employee base quickly) like OneTrust, nCino and Hopin, as well as major corporates like Toyota, Microsoft, Wix and General Dynamics.
Guez said Papaya Global was partly born out of the frustrations she herself had with HR solutions — she’s worked in the field for years. Different countries have different employment regulations, varied banking rules, completely different norms in terms of how people get paid, and so on. While there have been some really modern tools built for local workforces — Rippling, Gusto and Zenefits now going head to head with incumbents like ADP — they weren’t built to address these issues.
Other HR people who have dealt with international workers would understand her pain; those who control the purse strings might have been less aware of the fragmentation. All that changed in the last eight months (and for the foreseeable future), a period when companies have had to reassess everything about how they work to make sure that they can get through the current period without collapsing.
“The major impact of COVID-19 for us has been changing attitudes,” said Guez. “People usually think that payroll works by itself, but it’s one of the more complex parts of the organization, covering major areas like labor, accounting, tax. Eight months ago, a lot of clients thought, it just happens. But now they realize they didn’t have control of the data, some don’t even have a handle on who is being paid.”
As people moved into and out of jobs, and out of offices into working from home, as the pandemic kicked off, some operations fell apart as a result, she said. “Payroll continuity is like IT continuity, and so all of a sudden when COVID started its march, we had prospects calling us saying they didn’t have data on, for example, their Italian employees, and the office they were using wasn’t answering the phone.”
Guez herself is walking the walk on the remote working front. Papaya Global itself has offices around the world, and Guez is normally based in Tel Aviv. But our interview was conducted with her in the Maldives. She said she and her family decided to decamp elsewhere before Israel went into a second lockdown, which was very tough to handle in a small flat with small children. Working anywhere, as we have found out, can work.
The company is not the only one that has identified and is building to help organizations handle global workforces. In fact, just when you think the unemployment, furlough and layoff crunch is affecting an inordinate number of people and the job market is in a slump, a rush of them, along with other HR companies, have all been announcing significant funding rounds this year on the back of surges in business.
Others that have raised money during the pandemic include Deel, which like Papaya Global is also addressing the complexities of running global workforces; Turing, which helps with sourcing and then managing international teams; Factorial with its platform targeting specifically SMBs; Lattice focused on the bigger challenges of people management; and Rippling, the second act from Zenefits’ Parker Conrad.
“Papaya Global’s accelerating growth is a testament to their top-notch executive leadership as well as their ability to streamline international payroll management, a first for many enterprises that have learned to live with highly manual payroll processes,” said Rory O’Driscoll, a partner at Scale Venture Partners, in a statement. “The complexity and cost of managing multi-region workforces cannot be understated. Eynat and her team are uniquely serving their customers’ needs, bringing an advanced SaaS platform into a market long-starved for more effective software solutions.”
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Collective, a back-office platform that caters to ‘businesses of one,’ just landed a hefty seed round
Americans and other global citizens are increasingly self-employed, thanks to great software, the need for flexibility and because skilled services especially can pay fairly well, among other reasons.
In fact, exactly one year ago, the Freelancers Union and Upwork, a digital platform for freelancers, released a report estimating that 35% of the U.S. workforce had begun freelancing. With COVID-19 still making its way around the country and globe, prompting massive and continued job dislocation for many tens of millions of people, that percentage is likely to rise quickly.
Unsurprisingly, savvy startups see the economic power of these individuals — many of whom aren’t interested in managing anyone or anything other than the steady growth of their own businesses. A case in point is Collective, a 2.5-year-old, 20-person San Francisco-based startup that’s been quietly building back-office services like tax preparation and bookkeeping for what it dubs “business of one” owners, and which just closed on $8.65 million in seed funding.
General Catalyst and QED Investors co-led the round, joined by a string of renowned angel investors, including Uber cofounder Garrett Camp, Figma founder Dylan Field and DoorDash executive Gokul Rajaram.
We talked yesterday with cofounder and CEO Hooman Radfar about Collective’s mission to “empower, support and connect the self-employed community” — and what, exactly, it’s proposing.
TC: You previously founded a company and, even before it sold to Oracle in 2016, you had jumped over to VC, working with Garrett Camp at his startup studio Expa. Why shift back into founder mode?
HR: What I saw across AddThis and Expa and my angel investing is that managing finances is hard. Accounting, taxes, compliance — all that set-up as a small business is annoying.
Two years ago, [Collective cofounder] Ugur [Kaner] came into Expa and he basically pitched me on a startup-in-a-box-type program that we were talking about building from an incubation perspective, but [with more of a pointed focus on back office issues]. He’s an immigrant like me, and because he didn’t quite understand the system, he wound up having tax penalties — penalties that are even worse when you’re a freelancer. Some startups have come up with a bespoke version of what we offer, but we were like, ‘Why do they have to do it?’ These are commodities, but if you put them together in a platform, they can can be powerful.
TC: So is what you’ve created proprietary or are you working with third parties?
HR: Both. We’re an online concierge that’s focused on the back office as the core, meaning accounting and tax services. We also form an S Corp for you because you can save a lot of money [compared with forming a business as an LLC, which features different tax requirements]. So there’s an integration layer plus a dashboard on top of that. If you’re an S Corp, you need to have payroll, so we have a partnership with Gusto that comes with your subscription. We have a partnership with QuickBooks. We work with a third party on compliance. Our vision is to make this easy for you and to set this on autopilot because we understand that time is literally money.
TC: How much are you charging?
HR: For taxes, accounting, business banking and payroll, for the core package, it’s $200 a month. We are piloting bookkeeping and a fuller service package that’s probably [representative of] the direction we’ll head over time, and that will be an additional fee.
TC: How can you persuade these businesses of one that it’s worth that cost?
HR: There are almost three million people in the U.S. who [employ only themselves and] are making more than $100,000 a year and if you think about how many of these [different products] they are already using, it’s a great deal. QuickBooks and Gusto is cheaper with us. You see savings through expensing. The magic is really running your S Corp the right way. Part of that is normal income tax, but you also have a distribution and it’s taxed differently than an income — it’s taxed less. So we pull in salary data and look at expenses and across states, and say, ‘This is what we’d recommend to you based on how your cash flow is coming in, so you recognize this distribution in a compliant way.’
TC: Interesting about this useful data that you’ll be amassing from your customers. How might you use it?
HR: Our first concern is making sure the right people are seeing it [meaning we’re focused on privacy]. But there’s a lot we can do with the aggregation of that data once we’ve earned the right to use it. Among the things we could do, theoretically, includes creating a new level of scoring. If you’re a business of one, for example, it’s very difficult to get mortgages and loans, because credit agencies don’t have the tools to assess you. But if we have your financial history for years, we can represent that you’re a great person, you have a great business.
Another interesting direction as we reach more members — we’ll get to 2,000 soon — would be to use our power as a collective to get our members less expensive insurance, [help facilitate] credit, [help them with a] 401(k).
TC: There are a lot of other things you can get into presumably, too, from project management to graphic design . . .
HR: Right now, we want to make sure our core service is nailed.
Think about the transparency and peace of mind that Uber brought to ridesharing, or that Uber Eats brings to food delivery. You know when something is cooking, when it’s on its way, when it’s arriving. We’ve gotten used to that level of transparency and accountability with so many things, but when it comes to accounting, it’s not there and that’s crazy. This is your money. We want to change that.
TC: Going after “businesses of one” means you’re addressing a highly fragmented market. What kinds of partnerships are you striking to reach potential customers?
HR: We’re having those conversations now, but you can imagine neo banks make sense, along with vertical marketplaces for nurses and doctors and realtors and writers. There are a lot of possibilities.
Pictured, left to right, Collective’s cofounders: CTO Bugra Akcay, CEO Hooman Radfar and CPO Ugur Kaner.
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Datasaur snags $3.9M investment to build intelligent machine learning labeling platform
As machine learning has grown, one of the major bottlenecks remains labeling things so the machine learning application understands the data it’s working with. Datasaur, a member of the Y Combinator Winter 2020 batch, announced a $3.9 million investment today to help solve that problem with a platform designed for machine learning labeling teams.
The funding announcement, which includes a pre-seed amount of $1.1 million from last year and $2.8 million seed right after it graduated from Y Combinator in March, included investments from Initialized Capital, Y Combinator and OpenAI CTO Greg Brockman.
Company founder Ivan Lee says that he has been working in various capacities involving AI for seven years. First when his mobile gaming startup Loki Studios was acquired by Yahoo! in 2013, and Lee was eventually moved to the AI team, and, most recently, at Apple. Regardless of the company, he consistently saw a problem around organizing machine learning labeling teams, one that he felt he was uniquely situated to solve because of his experience.
“I have spent millions of dollars [in budget over the years] and spent countless hours gathering labeled data for my engineers. I came to recognize that this was something that was a problem across all the companies that I’ve been at. And they were just consistently reinventing the wheel and the process. So instead of reinventing that for the third time at Apple, my most recent company, I decided to solve it once and for all for the industry. And that’s why we started Datasaur last year,” Lee told TechCrunch.
He built a platform to speed up human data labeling with a dose of AI, while keeping humans involved. The platform consists of three parts: a labeling interface; the intelligence component, which can recognize basic things so the labeler isn’t identifying the same thing over and over; and finally a team organizing component.
He says the area is hot, but to this point has mostly involved labeling consulting solutions, which farm out labeling to contractors. He points to the sale of Figure Eight in March 2019 and to Scale, which snagged $100 million last year as examples of other startups trying to solve this problem in this way, but he believes his company is doing something different by building a fully software-based solution.
The company currently offers a cloud and on-prem solution, depending on the customer’s requirements. It has 10 employees, with plans to hire in the next year, although he didn’t share an exact number. As he does that, he says he has been working with a partner at investor Initialized on creating a positive and inclusive culture inside the organization, and that includes conversations about hiring a diverse workforce as he builds the company.
“I feel like this is just standard CEO speak, but that is something that we absolutely value in our top of funnel for the hiring process,” he said.
As Lee builds out his platform, he has also worried about built-in bias in AI systems and the detrimental impact that could have on society. He says that he has spoken to clients about the role of labeling in bias and ways of combatting that.
“When I speak with our clients, I talk to them about the potential for bias from their labelers and built into our product itself is the ability to assign multiple people to the same project. And I explain to my clients that this can be more costly, but from personal experience I know that it can improve results dramatically to get multiple perspectives on the exact same data,” he said.
Lee believes humans will continue to be involved in the labeling process in some way, even as parts of the process become more automated. “The very nature of our existence [as a company] will always require humans in the loop, […] and moving forward I do think it’s really important that as we get into more and more of the long tail use cases of AI, we will need humans to continue to educate and inform AI, and that’s going to be a critical part of how this technology develops.”
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Axis Security raises $32M to help companies stay secure while working from home
Axis Security launched last year with the idea of helping customers enable contractors and third parties to remotely access a company’s systems in a safe way, but when the pandemic hit, they saw another use case, one which had been on their road map: helping keep systems secure when employees were working from home.
Today, the company announced a $32 million Series B investment led by Canaan Partners, with participation from existing investors Ten Eleven Ventures and Cyberstarts. Today’s round brings the total raised to $49 million, according to Axis.
Gil Azrielant, co-founder and CTO, says that the company was able to make the shift to a work from home security scenario so quickly because it had built the product from the ground up to support this vision eventually. The pandemic just accelerated that approach.
“We decided to focus on third parties and contractors at first, but we saw where the puck was going and definitely [designed] the infrastructure to become a full-blown, secure access product. So the infrastructure was there, and we just had to add a few things that were planned for later,” Azrielant told TechCrunch.
He says that the company’s product uses the notion of Zero Trust, which, as the name suggests, assumes you can’t trust anyone on your system, and work from there. Using a rules-based engine, customers can create a secure environment based on your role.
“What you can see, or what you can do, or what you can download or get to is fully controlled by our Application Access Cloud. This is based on what device you’re using, where you are, who you are, what role you’re in, and what you usually do and don’t do to determine the level of access you are going to get,” he said.
As the startup emerged from stealth last March just three days after the pandemic shutdown began in California, it had two main customers — a hotel chain and a pharmaceutical company — and CEO Dor Knafo says that as COVID took hold, “necessity became the mother of adoption.”
He added, “Both accounts came to us and asked us to start pursuing all these employee access use cases, and to us that was incredible because that gave them the push they needed to see the [remote access] vision just as vividly as we do,” he said. Today it has added to that initial pair, and, while it wouldn’t share an exact number, it reports it has tens of customers.
Today, the startup has 38 employees almost evenly split between San Mateo, California and Tel Aviv, Israel, with plans to accelerate hiring to reach 100 people next year. As the company scales, Knafo says that he is trying to build a more diverse group as it moves to hire more people in the coming year.
“Today, we have incentive internally to help us hire in a more diverse way. We invest heavily in that, and we continue to [keep that at top of mind] for everyone in the company,” Knafo said.
Azrielant added that the pandemic has shown employees don’t have to be located near the offices, which have been closed for much of this year, and that opens up more possibilities to build a more diverse workforce because they can hire from anywhere.
With a product that has much utility right now, the company will be using the new influx of cash to help build out its sales and marketing operations and expand sales outside of North America.
“With COVID accelerating and with a shift to work from anywhere, we’ll definitely focus on bringing our products to more enterprises, which are facing this urgent challenge of working from home,” Knafo said.
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PayCargo raises $35M from Insight for its cloud-based platform targeting the freight industry
Shipping has long been one of the more antiquated, and least technological, segments in the world of commerce, with its physical aspects — rooted in massive cargo tankers, giant fleets of aircraft and trucks, and trains of linked-up containers — underscoring some of the more obvious analogue attributes of the business.
That has also made it a ripe opportunity for startups, and today, one called PayCargo, which has built a suite of cloud-based payment and financing services for the cargo industry, is announcing $35 million in funding to expand its business in the wake of COVID-19.
The investment is coming from a single, high-profile investor, Insight Partners, which back in April announced a monster $9.5 billon fund that it planned to use not just to support portfolio companies through the global health pandemic, but to seek out new opportunities emerging in the wake of it.
PayCargo appears to be one of the latter. Eduardo Del Riego, the CEO (PayCargo was co-founded by COO Juan Carlos Dieppa and chairman Sergio Lemme), said that while the cargo industry has faced a lot of turmoil with the pandemic — production in some places ground to a halt, social distancing rules created new challenges for how shippers could work and move physical goods — it also highlighted how solutions like PayCargo’s were essential in getting things working properly again.
“With COVID, there was tremendous uncertainty about the impact of the global supply chain,” he said in an interview, “and like many other industries, the pandemic accelerated the need and demand for a paperless and contactless solution, which in turn accelerated PayCargo’s business.”
And while many of us brace ourselves for more fallout about how the world economy is contracting, PayCargo is profitable and has been from its start, the company said, and it has been growing — which in itself could be a positive signal about how production is indeed picking up again.
PayCargo provides a platform that offers tools for payers to send payments, vendors to receive them, APIs to integrate the tools into an existing IT, and financing services for those who do not want to pay for the shipments up front. All of these, for the majority of those working in this area, still are fixed in paperwork and can take weeks to resolve, making it a prime area to tackle with electronic services.
These days, PayCargo is processing some $4 billion in payments annually from some 12,000 shippers and carriers and a network of 4,000 vendors — customers span land, sea and air and include Kuehne + Nagel, DHL, DB Schenker, BDP, Seko Logistics, UPS, YUSEN Logistics and vendors like Hapag-Lloyd, MSC, Ocean Network Express, Alliance Ground, Swissport and Air France — with transaction volume up 80% over last year. By way of its APIs, PayCargo also works with a number of partners to serve customers, including the International Air Transport Association (IATA), Cargo Network Services (CNS), CHAMP Cargosystems, IBS, Accelya, Unisys and Kale Logistics.
We have written before about the very fragmented and analogue freight industry, which still bases a lot of transactions around faxes, actual paperwork physically exchanged between parties and people transferring not just goods but documents hand to hand. The same goes for the payments infrastructure that underpins it all.
That has spawned a number of other startups looking to tackle the market with tech. Emerge has been building a digital marketplace specifically for the trucking industry, while Cargo.com is targeting air freight; Europe’s Zencargo, FreightHub and Sennder are focusing on bringing cloud-based infrastructure into freight-forwarding (and Sennder is positioning itself as a consolidator in this market, recently acquiring Uber’s European business in this area); and Flexport has positioned itself as one to watch in its own take on shipping SaaS.
PayCargo itself also has a number of competitors, which might include those building bigger suites of services, of which payments is just one. In addition to all of the ones we’ve covered, there is GlobalTranz, CloudTrade and others. (Del Riego refused to name any competitors directly. “PayCargo is the premier and most robust solution in the marketplace,” he said flatly.)
Overall, CrunchBase estimates that some $5.5 billion has been invested in shipping-related tech companies looking to bring more updated processes to what is, at the end of the day, ultimately a very physical business.
But with the industry significantly bigger than that — one estimate forecasts that the shipping logistics market in the U.S. alone will be worth $1.3 trillion by 2023 — you can see how building and addressing that would be a lucrative opportunity.
“As the cargo industry rapidly shifts to electronic payments, PayCargo has established itself as the market leading platform for doing business by successfully automating the payments process and ensuring efficiency for both payers and vendors,” said Ryan Hinkle, managing director at Insight Partners, in a statement. “We are excited to work with PayCargo to continue to scale its global payments network and through our Insight Onsite team of ScaleUp and operational experts, help bring additional resources to its impressive list of customers.” Hinkle is joining the board with this round.
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Noyo raises $12.5M Series A to keep building its health insurance API business
This morning, Noyo, a startup that provides APIs that link players in the health insurance space, announced that it has closed a $12.5 million Series A round of funding.
The new capital comes less than a year after the startup disclosed that it had raised around $4 million in pre-seed and seed capital, and that its product was already in the market.
At the time it was clear that Noyo had a laser focus on its part of the healthcare world. Now, nearly a year later, the company confirmed to TechCrunch during conversations surrounding its new capital raise that it’s keeping its focus for now.
Linking the carriers and platforms of other insurance verticals, or varietals, will have to wait.
But Noyo is working in an enormous market, namely the U.S. health insurance universe, one that could provide it with space to grow for years to come. The startup sells the use of its application programming interfaces, or APIs, which in Noyo’s case allow customers to “execute, track, and confirm the fulfillment of member transaction requests to carriers,” citing the startup’s documentation.
The company’s product was born out of frustration that Noyo co-founders Shannon Goggin and Dennis Lee dealt with while working for Zenefits, an HR tech unicorn that ran into problems with regulators and customers alike. For more on that story, our prior reporting is useful. (Notably, AgentSync is another API startup play under construction by Zenefits alums.)
The American healthcare market is enormous, lucrative and fraught with inefficiencies and antiquated technology. And the insurance portion of the healthcare market is similarly titanic and broken, providing an outsize opportunity for a startup that can navigate its politics and unique needs with a technology solution able to help incumbents speed up, and save money.
The Series A
Noyo’s new funding event was led by Costanoa Ventures and Spark Capital. Prior investors Core Innovation Capital, Garuda Ventures, the Webb Investment Network, Precursor Ventures and Homebrew upped their investment in the new round.
Homebrew’s Satya Patel was effusive about the company in a comment provided to TechCrunch, saying that Noyo’s “technology and strategic vision have convinced major industry leaders to get on board right out of the gate.” This tracks with what the company has said, including that it has lined up new partnerships with insurance providers Ameritas and Humana.
Patel also noted that “Noyo is helping connect insurance companies and the growing ecosystem of insurtechs,” a portion of the startup market that TechCrunch has worked to track in the last year as it has raised piles of capital, seen notable liquidity and continues to drive headlines more recently.
A good question to ask startups that don’t run their cash accounts near zero before raising new funds is why they raised now. In Noyo’s case, I was curious what was the catalyzing factor for it to go out and raise more capital.
Goggin said that Noyo had found “really good signal and pickup from our early clients and partners.” That, combined with what she described as a “very clear sense of what we needed to do, and how we could accelerate bringing our future vision to life” were enough for her team to say “alright, let’s settle down, this is working, let’s be able to take the big swings.”
And thus the Series A came together.
Noyo has plans to keep hiring, with Goggin telling TechCrunch that her company is currently around 20 people, but will be around 30 by the time 2021 kicks off. She added that “the nice thing” about her new capital raise is that her startup won’t have “a staffing constraint” when it wants to “roll out a new product.”
The pace at which Noyo builds, then, should accelerate.
Which, in turn, should yield more revenue growth. Goggin cautioned that Noyo is not aiming for profitability but is, at the same time, “a real business with a viable model.” The Series A stage is generally a bit early to press founders on growth metrics, as most won’t share unless they are outlier-good. But happily, by the time that Noyo raises a Series B, it should have enough revenue history for some useful year-over-year comparisons, and we will ask for them.
The Noyo round is another data point that API-delivered startups are seeing good market traction, and that investors are taking notice. Expect to hear from a few more related companies in the next few weeks if my inbox is any indicator of what’s coming up.
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Why isn’t Robinhood a verb yet?
Hello and welcome back to Equity, TechCrunch’s VC-focused podcast (now on Twitter!), where we unpack the numbers behind the headlines.
This week Natasha Mascarenhas, Danny Crichton and your humble servant gathered to chat through a host of rounds and venture capital news for your enjoyment. As a programming note, I am off next week effectively, so look for Natasha to lead on Equity Monday and then both her and Danny to rock the Thursday show. I will miss everyone.
But onto the show itself, here’s what we got into:
- Zoom’s earliest investors are betting millions on a better Zoom for schools: Built on Natasha’s reporting, we took a look at a neat company that wants to make Zoom better for the educational environments where it had suddenly taken the center stage. Teachers need more.
- The first rule of BookClub? No boring book clubs. Another Natasha story this week, this time about a startup that we somewhat like but can’t decide how its market will be. Still, the bibliophiles in your life should read this piece and get hyped about rising access to authors.
- Robinhood raised $460 million more, extending its preceding $200 million Series G to a $660 million total investment. Chime also added $485 million at a new, $14.5 billion valuation. We dug into what’s up with the pair and why they are raising so much money.
- The short answer is hella growth, leading us to a question and this week’s headline: Why isn’t Robinhood a verb yet?
- Willow, the startup making the wearable breast pump, raises $55 million: Natasha talked us through some of the issues with the phrase femtech, before Danny explained to us the need for what Willow offers. Here’s to more tech being used to help more folks at more stages of life.
- Then we turned to VC media, namely our notes on a new venture capital game show, and, a16z launching a podcast network. We also worked what Casey Newton is up to into the same conversation.
Bon voyage for a week, please stay safe and don’t forget to register to vote.
Equity drops every Monday at 7:00 a.m. PDT and Thursday afternoon as fast as we can get it out, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts.
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Peterson Ventures, a firm that quietly backed Allbirds and Bonobos, just closed a $65 million fund
Peterson Ventures, a 12-year-old, Salt Lake City, Utah-based seed-stage fund, has long operated fairly quietly, but many of its bets have become known brands in the respective worlds of consumer and enterprise software investing. Among these is the shoe company Allbirds; the men’s clothing company Bonobos (acquired a few years ago by Walmart); and Lucid Software, which closed its newest, $52 million round back in April.
Thanks to a newly raised $65 million fund — more than double the size of its $33 million second fund — Peterson has even more money now to write checks in the range of $250,000 to $1 million in a wide variety of startups.
We were in touch this week with Peterson partner Ilana Stern, whose own consumer startup, Weddington Way, raised money from Peterson before selling to the Gap in 2016. Stern, who joined the outfit last fall and is based in San Francisco, shared a bit more about the firm’s newest fund and where it’s looking to shop. Our exchange has been edited lightly for length.
TC: Peterson is part of a bigger platform called Peterson Partners. How many asset classes is Peterson Partners funding?
IS: Peterson Ventures is part of the Peterson Partners platform with funds that invest in lower-middle-market private equity and search funds. There are over 30 people firm-wide, including a four-person full-time investing team [on the venture side]. We’ll be looking to add one to two more members in the next year.
TC: How does the firm think about consumer versus SaaS, and is this different than in past years? For example, First Round Capital used to invest half its capital in consumer-facing startups, and that’s not the case right now, as Josh Kopelman told us a couple of weeks ago.
IS: Our first, $25 million fund, was close to a 50/50 split; in the second fund, we shifted to 65%/35%, focusing more heavily on B2B SaaS than consumer. Going forward, we expect to be investing around 60% to 70% SaaS and around 30% to 40% consumer.
The bread and butter of the Utah market is SaaS, and we expect to continue to back great SaaS companies in Utah. That said, there is a growing ecosystem of compelling e-commerce and consumer companies, including in healthcare and financial services where we see a continued ‘consumerization’ of those two sectors.
TC: What are two of the firm’s most recent bets, and what do they say about the way your team operates?
IS: Via and Tava Health are two of our new seed investments. Via connects businesses to their consumers on their favorite messaging and voice platforms. Commerce infrastructure is an area where we’ve been very active over the last five or so years, [including because it’s a] perfect cross section of SaaS companies selling into e-commerce and retail. Tava Health is a telemedicine platform for mental health for employees paid by employers, and healthcare SaaS is an area that we’ve also invested in a lot. In fact, its founder, Dallen Allred, is someone whose earlier company, Artemis Health, is another portfolio company.
TC: Out of curiosity, how did Peterson get involved with Bonobos?
IS: Co-founders Andy Dunn and Brian Spaly were students of our founding partner, Joel Peterson, at Stanford GSB. GSB is a key area of deal flow for us. Joel has been teaching there for almost 30 years. Ben [Capell, a partner with Peterson since 2010] has been involved in backing over 20 companies in the last eight years led by Stanford GSB alumni, and I’ve been guest lecturing there for seven years.
TC: You don’t invest exclusively in Utah, but you spend much of your time with local startups. How has the Utah scene changed since Peterson swung open its doors?
IS: Peterson dates back to 1995, so we’ve been fixtures in the Utah market for 25 years as a firm. When we started Peterson Ventures in 2008 investing Joel’s personal capital — it’s now a mix of institutions, family offices and high-net-worth individuals — there were no seed-stage firms. Now there are three institutional seed-stage firms, several Series A firms that will also invest in seed-stage startups, and active family offices and angel investors.
Also, where the firm used to have to work hard to convince coastal firms to invest in Utah we now have an abundance of mid- and late-stage investors from both coasts spending significant time and
investing meaningful dollars here.
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WhyLabs brings more transparancy to ML ops
WhyLabs, a new machine learning startup that was spun out of the Allen Institute, is coming out of stealth today. Founded by a group of former Amazon machine learning engineers, Alessya Visnjic, Sam Gracie and Andy Dang, together with Madrona Venture Group principal Maria Karaivanova, WhyLabs’ focus is on ML operations after models have been trained — not on building those models from the ground up.
The team also today announced that it has raised a $4 million seed funding round from Madrona Venture Group, Bezos Expeditions, Defy Partners and Ascend VC.
Visnjic, the company’s CEO, used to work on Amazon’s demand forecasting model.
“The team was all research scientists, and I was the only engineer who had kind of tier-one operating experience,” she told me. “So I thought, “Okay, how bad could it be? I carried the pager for the retail website before. But it was one of the first AI deployments that we’d done at Amazon at scale. The pager duty was extra fun because there were no real tools. So when things would go wrong — like we’d order way too many black socks out of the blue — it was a lot of manual effort to figure out why issues were happening.”
Image Credits: WhyLabs
But while large companies like Amazon have built their own internal tools to help their data scientists and AI practitioners operate their AI systems, most enterprises continue to struggle with this — and a lot of AI projects simply fail and never make it into production. “We believe that one of the big reasons that happens is because of the operating process that remains super manual,” Visnjic said. “So at WhyLabs, we’re building the tools to address that — specifically to monitor and track data quality and alert — you can think of it as Datadog for AI applications.”
The team has brought ambitions, but to get started, it is focusing on observability. The team is building — and open-sourcing — a new tool for continuously logging what’s happening in the AI system, using a low-overhead agent. That platform-agnostic system, dubbed WhyLogs, is meant to help practitioners understand the data that moves through the AI/ML pipeline.
For a lot of businesses, Visnjic noted, the amount of data that flows through these systems is so large that it doesn’t make sense for them to keep “lots of big haystacks with possibly some needles in there for some investigation to come in the future.” So what they do instead is just discard all of this. With its data logging solution, WhyLabs aims to give these companies the tools to investigate their data and find issues right at the start of the pipeline.
Image Credits: WhyLabs
According to Karaivanova, the company doesn’t have paying customers yet, but it is working on a number of proofs of concepts. Among those users is Zulily, which is also a design partner for the company. The company is going after mid-size enterprises for the time being, but as Karaivanova noted, to hit the sweet spot for the company, a customer needs to have an established data science team with 10 to 15 ML practitioners. While the team is still figuring out its pricing model, it’ll likely be a volume-based approach, Karaivanova said.
“We love to invest in great founding teams who have built solutions at scale inside cutting-edge companies, who can then bring products to the broader market at the right time. The WhyLabs team are practitioners building for practitioners. They have intimate, first-hand knowledge of the challenges facing AI builders from their years at Amazon and are putting that experience and insight to work for their customers,” said Tim Porter, managing director at Madrona. “We couldn’t be more excited to invest in WhyLabs and partner with them to bring cross-platform model reliability and observability to this exploding category of MLOps.”
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Endel raises $5M to create personalized ‘sound environments’ that improve productivity and sleep
The pitch for Berlin-based Endel is pretty straightforward, according to its co-founder and CEO Oleg Stavitsky.
“The way I usually describe Endel is: This is a technology that is built to help you focus, relax and sleep,” Stavitsky told me. “Of course, the way we do that is a little more complicated than that.”
The startup is announcing today that it has raised $5 million in Series A funding led by Kevin Rose of True Ventures, with participation from SleepScore Ventures, Techstars Ventures (Endel was part of the Techstars Music Accelerator), Impulse Ventures, Plus 8 Equity Partners, Waverley Capital, Amazon Alexa Fund, Target Global and various angel investors.
Stavitsky said that the team previously worked together on children’s app company Bubl. After selling Bubl, Stavitsky said they began to explore the opportunities around sound — after all, he noticed the growth of playlists designed to help with things like sleep and focus, as well as the growth in mindfulness apps.
“When we started, we said, ‘Let’s just build this machine that can generate ambient music,’ ” he recalled. But he said that as the team did more research, they realized, “It has to be personalized. It cannot just be one song or one playlist or one soundscape. It really depends on the space you’re in.”
So that’s essentially what Endel has built. The startup says its Endel Pacific technology creates “sound environments” designed for your needs — whether that’s focusing, sleeping, relaxing or just when you’re on-the-go. Those environments are shaped, in part, by things like the time of day and the weather, as well as the user’s heart rate and motion.
Image Credits: Endel
Rose said he was excited by “this idea of the closed-loop system that uses real-time feedback to manipulate and change the body in a very positive way.” And he emphasized that Endel is “backed by science.”
Stavitsky said Endel’s approach draws on several areas of science, including research around circadian rhythms (so that it complements where you are in your daily sleep cycle), the pentatonic scale (so that its sounds are pleasant) and sound masking (so that you’re less likely to hear anything distracting).
The company is working with partners to do more to validate the science behind its approach, but it says it’s already applied the experience sampling a method developed by psychologist Mihaly Csikszentmihalyi (who developed and wrote the book on the concept of flow) to show that its sound environments can lead to a 6.3x increase in concentration and a 3.6x decrease in anxiety.
I tried it out myself, listening to Endel’s mix of soothing music and white noise as I worked yesterday (including, of course, as I was writing this post). I won’t claim that I felt an immediate or dramatic increase in energy or focus — but as time went on, I noticed I was working for longer than I normally do without getting distracted or tired.
Endel CEO Oleg Stavitsky
The startup has released apps for iOS, Apple Watch, macOS, Amazon Alexa and Android, and it has been downloaded nearly 2 million times. A subscription costs $49.99 per year.
Stavitsky said Endel is also building a significant business around partnerships, for example by working with Japan’s ANA Airlines to feature its technology on planes, and there are supposedly partnerships in the works with automakers and smart speaker manufacturers as well.
The startup has also signed a deal with Warner Music to algorithmically create songs and albums. Stavitsky said he’s hoping to do more work with musicians, so that when they release new music, there can be both a traditional album and also “a functional, adaptive album that is available to you as a soundscape when you have to work, when you want to go to sleep.”
“The big vision is to ultimately go beyond sound,” he added — starting with an Apple TV app due later this year that incorporates video.
Endel has now raised a total of $7.1 million.
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